췸짏벯쳥틩볛돉붻솿뗄쪵횤퇐뺿ꆡꆡ햪튪:뚯첬뚨볛퓚췸싧엄싴훐뗄맣랺펦폃,틽랢쇋뛔탂탍짌튵쒣쪽뗄퇐뺿ꆣ춨맽뛔좫쟲업쏻뗚쯄뗄벯쳥틩볛엄싴췸햾뗄쪵횤퇐뺿,럖컶쇋닺욷샠탍ꆢ붵볛럹뛈뫍뷡쫸킧펦뛔벯쳥틩볛엄싴ퟮ훕돉붻솿뗄펰쿬,랢쿖뒦폚짺쏼훜웚퓶뎤뷗뛎뗄짌욷쫊뫏벯쳥틩볛엄싴탎쪽,뛸쟒퓚헢훖엄싴탎쪽훐듦퓚쏷쿔뗄뷡쫸킧펦ꆣ맘볼듊:벯쳥틩볛;뚯첬뚨볛;닺욷짺쏼훜웚;뷡쫸킧펦훐춼럖샠뫅:C931ꆡꆡ컄쿗뇪쪶싫:Aꆡꆡ컄헂뇠뫅:1672-884Ò(2005)05-0559-05AnEmpiricalStudyofSalesbyGroupBuyingintheOnlineM12aoYanniꆡWangKanliang(&Economics,Nanjing,China;’anJiaotongUniversity,Xi’an,China)Abstract:,rankingthefourthbyauctionintheworld,:group2buying;dynamicpricing;productlifecycle;endingeffectꆡꆡ뷼쓪살,좫쟲뗧ퟓ쇣쫛튵뗃떽톸쏍랢햹,벴벯쳥틩볛(grouppricing)믲킭ퟷ릺컯(co2쪹퓚뮥솪췸뗄ꆰ뚬쳬ꆱ튲쎻폐횹늽늻잰ꆣ쒿잰,쏀buying)뗄믹놾짌튵쒣쪽쫇,췸싧쇣쫛짌뗪퓚췸맺뗄뗧ퟓ쇣쫛뛮틑뺭춻웆쇋1000틚쏀풪,뻝햾짏쳡릩짌욷뗄탨쟳쟺쿟,놡샻뛠쿺,췸싧쿻럑ForresterResearch풤볆,2004쓪,쏀맺뗄퓚쿟헟캪쇋믱뗃룼뗍뗄볛룱,퓚췸짏쿂떥,늢뫅헙쿺쫛뛮붫햼쇣쫛ퟜ뛮뗄7%[1]ꆣ풽살풽뛠뗄뒫춳룼뛠쟗엳뫃폑볓죫,틔킭ퟷ랽쪽듙쪹폻릺싲짌웳튵뾪쪼샻폃뮥솪췸살쿺쫛쯼쏇뗄닺욷뫍럾욷뗄볛룱틔ꆰퟔ평실쳥ꆱ쯙뛈쿂붵ꆣ춨맽췸햾욽컱ꆣ냩쯦ퟅ뗧ퟓ쇣쫛튵뗄랢햹,닺짺쇋탭뛠탂탍첨럾컱,뗘샭짏럖즢뗄늻쿠쪶뗄좺쳥쿻럑헟뿉뗄퓚쿟쿺쫛짌튵쒣쪽,웤훐뚯첬뚨볛닟싔놻맣횱뷓쿲릩믵짌릺컯,틔듳릫쮾뗄엺랢볛릺뗃짌랺펦폃떽헢킩쿺쫛쒣쪽훐,샽죧탭뛠훸쏻뗄퓚욷ꆣ쿻럑헟틔뫜뗍뗄볛룱릺뗃짌욷,릩믵짌쿺솿쿟엄싴췸햾(eBay뫍,Priceline.퓶볓,췸햾훐볤죋쇋붻틗럑폃,헢쫇튻룶죽랽com)뗄뺺볛엄싴(name2your2own2price)튲쫴뷔펮뗄짌튵쒣쪽ꆣ폚헢훖쒣쪽ꆣ뒫춳뗄쇣쫛훷튪쫇닉폃만뚨볛룱췸짏벯쳥틩볛짌튵쒣쪽뺭샺쇋듳웰듳실뗄뫍뇪볛(posted2price)ꆣ떫쯦ퟅ뗧ퟓ붻틗뗄랢랢햹맽돌,1999쓪뾪냬뗄뫜뛠췸짏벯쳥틩볛릫햹,늻춬뗘폲뗄쿻럑헟뿉틔닎폫떽춬튻쫐뎡,뛸쮾듳뛠쓑틔캪볌,횻쪣쿂짙쫽뗄릫쮾죔퓚뺭펪ꆣ쟒돉놾듳듳붵뗍,듓뛸쪹뚯첬볛룱(dynamic쏀맺벯쳥틩볛탋웰폚2000쓪4퓂,평Mayfieldpricing)닟싔뗃떽맣랺쪹폃ꆣ풤볆떽2004쓪뚯Fund춶뗄벯쳥틩볛췸햾쫗첬볛룱붻틗뛮붫듯5610틚쏀풪,햼쯹폐췸짏붻쿈뾪쫐;5퓂훐톮,쫀뷧쪮듳뢻뫀횮튻Paul틗뗄40%ꆣAllen춶뗄튲볓죫헢튻쫐뎡,쫕룥죕웚:2004-11-17믹뷰쿮쒿:맺볒ퟔ좻뿆톧믹뷰훺쿮쒿(70121001ꆢ70372049)ꆤ559ꆤ
맜샭톧놨뗚2뻭뗚5웚2005쓪9퓂쪱룴3룶퓂,폖폐쇭튻볒볓죫햽뺭퇩믲쪧냜뗄뷌통ꆣ춬퇹,Kauffman뗈[8]퓚쇭뻖ꆣ죧뇭1쯹쪾ꆣ튻퇐뺿훐랢쿖,탂뷸죫헟뗄쫽솿쫜쿖폐뗄릺싲뇭1ꆡ췸짏벯쳥틩볛뗄릫쮾[2]죋쫽뗄펰쿬,솽헟횮볤듦퓚헽쿠맘맘쾵ꆣ맺볒ö췸짏벯쳥틩볛쒣쪽듦퓚뗄컊쳢쫇,쇣쫛짌뗘쟸릫쮾뒴붨럧쿕릩믵쒿잰뗄쪱볤뷰볒쫽튵컱ힴ첬캪쇋붵뗍볛룱뇘탫펵폐듯떽쇙뷧죝솿(criticalAMayfield15볒mass)뗄쿻럑좺ꆣ떫벯쳥틩볛ퟷ캪튻훖탂뗄짌믹뷰릩믵짌맘뇕튵쒣쪽,놻쿻럑헟뷓쫜탨튪튻룶맽돌,춨뎣벯쳥150볒틩볛췸햾뗄릺싲죋쫽튪짙폚뒫춳뗄헛뿛뗪ꆣ듓쏀맺MPaul릩믵짌,맘뇕llen1000뛠틔췹벯쳥틩볛췸햾쪧냜뗄뷌통살뾴,닎폫헟뗄훖짌욷쫽솿컞램듯떽쇙뷧죝솿쫇떼훂쿻럑헟뛔헢훖쿺쫛탎쪽쪧좥탋좤뗄훷튪풭틲[7]N13볒돉뇈뷏릩믵짌릺컯ꆣ춬쪱,춨맽뛔뿡뇘뗃헽뎣뺭펪엄싴췸햾붻틗쫽뻝뗄럖컶랢쿖,떱릺싲죋쫽듯떽쪵쿖ퟮ뗍볛룱뗄튪쟳쪱,쿺쫛훐맺맘뇕짌뗄쿺쫛솿ퟮ듳ꆣ얷훞헽뎣뺭펪2ꆡ볙쮵벰쒣탍쳡돶ꆡꆡ췸짏벯쳥틩볛놾훊짏쫇붫췸짏싲랽뻛뫏ꆡ벸룶볙쮵(demandaggregation)킧펦ퟔ뚯벯돉떽쇣쫛췸햾짏ꆣ쯹캽뗄싲랽뻛뫏쫇횸쳖볛뮹볛쓜솦뷏뗍(1)맘폚췸짏벯쳥틩볛뗄닺욷쳘헷ꆡ뗄싲랽춨맽뻛벯룼뛠뗄탨쟳솿탎돉엺솿Kauffman뗈[7]춨맽뛔뫍Mob2,쿲싴랽쯷튪룼폅믝뗄쳵볾(죧룼뗍뗄볛룱믲룼룟뗄솽볒릫쮾벯쳥틩볛닺욷뗄럖컶횸돶,럾컱믲훊솿쫊뫏벯쳥틩볛뗄닺욷냼삨룟탂뿆벼닺욷,죧)ꆣ췸짏벯쳥틩볛쪹뗃ퟷ캪훐볤짌뗄싲랽뻛뫏ퟔ뚯틆떽쇋쇣쫛췸햾,틲뛸웚췻킧PDAꆢ쫽싫쿠믺ꆢDVD능럅믺,믲쫇튻킩킡탍닺싊룼룟ꆣ욷,죧DVD뗧펰뫍폎쾷ꆣ헢킩닺욷뗄릲탔쫇,뚼뒦폚닺욷짺쏼훜웚뗄퓶뎤뷗뛎,뛔쿻럑헟폐1ꆡ쿠맘컄쿗ퟛ쫶뷏잿뗄컼틽솦ꆣ톸쯙랢햹뗄췸짏엄싴쫐뎡컼틽쇋듳솿톧헟춨맽뛔췸햾짏쎿죕뗄잰50뛔룷훖쫐뎡뷡릹쿂뗄뺺엄닟싔뫍뺺엄탐캪뷸탐쏻Group2buying닺욷춳볆럖샠랢쿖(죧뇭2쯹쪾)퇐뺿ꆣ,뗧쫓믺ꆢDVD뫍쫽싫쿠믺햼떽33187%,죭Bapna뗈[3]랢쿖퓚쿟뺺엄헟뗄탐캪늢늻쫇췪좫샭탔뗄,쯻쏇냑뺺엄헟럖캪3샠:맀볛쪦볾뗄뇈훘쫇1712%,폫뛔뫍뗄럖컶뷡맻튻훂ꆣ쇭췢,퓋뚯택(evaluators)ꆢ닎폫헟(participators)뫍믺믡훷쿐닺욷뗄뇈훘햼떽1611%ꆣ틥헟(opportunists)ꆣ맀볛쪦쟥돾뗘횪뗀짌욷뗄뇭2ꆡ췸햾짏쎿죕뗄쪵볊볛횵,닎폫헟첧짽볛룱,뛸믺믡훷틥헟횻믡잰50쏻Group2buying닺욷춳볆퓚엄싴뿬뷡쫸쪱돶ퟮ뗍뗄볛룱ꆣVakrat뗈[4]뗄닺욷샠탍냙럖뇈ö%쫽솿퇐뺿랢쿖,뺺엄뗄죋쫽쫜뛠랽쏦틲쯘뗄펰쿬,냼삨엄싴돖탸뗄쪱볤ꆢퟮ뗍돶볛뛮뛈뻆샠(minimum죭볾)ꆢ엄싴욷뗄쫽솿뫍욽뻹뮯ힱ욷뗄돉붻볛룱ꆣKauffm[5]an럖컶쇋쿻럑헟탐캪뛔킡웻뎵쇣엤볾퓚쿟엄싴릺싲헟킧폃뗄펰쿬,랢쿖뛔춬튻볾짌뗧쫓믺욷DVD믺,릺싲헟퓚훜쒩풸틢횧뢶룼룟뗄볛룱,뛸쟒풸틢릺싲엤폐춼욬뫍쿪뺡쮵쏷뗄짌욷ꆣ춬쪱쯻뮹샱욷랢쿖볒폃릤뻟,죧맻웤쯻죋뛔룃짌욷뇭쿖돶탋좤,춬튻릺싲헟풸틢돶룼룟뗄볛룱ꆣ맘폚벯쳥틩볛틴쿬,M.퓋뚯택쿐폃욷뗈[6]럖컶쇋웤탎돉뗄뺭볃톧뚯틲,늢춨톶웷닄쳡돶쇋쿠펦닢쫔쾵춳ꆣKauffman뗈[7]뛔벯쳥틩쫽싫쿠믺볛췸햾ퟷ쇋뇈뷏쿪뺡뗄퇐뺿,쏨쫶쇋헢튻탂짌뫏볆100180튵쒣쪽뗄폅풽탔틔벰듦퓚뗄컊쳢,춨맽뛔뛠볒쇏살풴:벯쳥틩볛췸햾뗄뛔뇈퇐뺿,럖컶쇋룷ퟔ돉릦뗄ꆤ560ꆤ
췸짏벯쳥틩볛돉붻솿뗄쪵횤퇐뺿ꆪꆪ쎫퇥쓝ꆡ췵뾯솼뒦폚돉뎤웚뗄짌욷,평폚틑캪맋뿍쯹쫬쾤듯떽ퟮ뗍볛룱쯹탨튪뗄ퟮ짙죋쫽,풽폐훺폚쳡뫍쇋뷢,쫐뎡탨쟳맣듳,뛸쟒헢튻쪱웚닺욷돉놾룟ퟮ훕돉붻솿ꆣ튲뿉틔죏캪죧쿂뗄볙쮵쫇뛔듳럹쿂붵,볛룱뗍폚룕뷸죫짌뎡뗄쪱뫲,쿺쫛톸Kauffman뗈[7]퇐뺿뗄췆싛ꆣ쯙짏짽[9]ꆣ틲듋뿉틔뛏퇔,뒦폚닺욷짺쏼훜웚퓶볙쮵H2ꆡ퓚벯쳥틩볛훐듦퓚쏷쿔뗄뷡쫸뎤뷗뛎뗄닺욷쫊뫏벯쳥틩볛뗄췸짏엄싴탎쪽ꆣ킧펦,듯떽ퟮ뗍볛룱쯹탨튪뗄쪱볤(thetimeto볙쮵H0ꆡ뒦폚짺쏼훜웚퓶뎤뷗뛎뗄닺욷thelowestprice)풽뛌,풽폐훺폚쳡룟ퟮ훕돉붻쫊뫏벯쳥틩볛췸짏엄싴탎쪽ꆣ솿ꆣ(2)맘폚붵볛럹뛈폫ퟮ훕돉붻솿ꆡ탨쟳폫ꆡ쒣탍볛룱샭싛뇭쏷,탨쟳쯦ퟅ볛룱뗄쿂붵뛸퓶볓ꆣ믹폚틔짏럖컶,뿉틔죏캪벯쳥틩볛엄싴뗄췸햾짏볛룱쯦ퟅ릺싲죋쫽뗄퓶ퟮ훕돉붻솿쫜닺욷샠탍ꆢ죋뻹붵볛럹뛈뫍뷡쫸볓뛸훰벶붵뗍ꆣ평폚쎿벶붵볛뛔죋쫽뚼폐쿠펦킧펦뗄펰쿬ꆣ믹뒡쒣탍캪뗄튪쟳,틲듋퓚뾼싇붵볛럹뛈쪱튪냑죋쫽뗄틲돉붻솿=f(닺욷샠탍,죋뻹붵볛럹뛈,뷡쫸킧펦)ꆣ쯘볓뷸살,틲듋닉폃죋뻹붵볛럹뛈ퟷ캪퇐뺿뗄(1)뇤솿뗄뚨틥뛔쿳ꆣ릩펦뎧짌쳡릩뗄볙쿫뗄탨쟳쟺쿟죧춼1(i)틲뇤솿ꆡQ(돉붻솿):엄싴뷡쫸쪱뗄쿺쯹쪾ꆣ쫛쫽솿ꆣ(ii)ퟔ뇤솿ꆡ∃p:죋뻹붵볛럹뛈;E(뷡쫸킧펦):쿠뛔폚엄싴뷡쫸뗄쪱볤,쎿볾짌욷떽듯ퟮ뗍볛룱쯹탨뗄ퟮ짙죋쫽쯹쳡잰뗄쳬쫽;P(퇆뇤솿P1,P2,ꆭ,P6):닺욷샠탍:ꋙP1=1,뗧쫓믺;ꋚP2=1,DVD능럅믺;ꋛP3=1,틴쿬;ꋜP4=1,쫽싫쿠믺;ꋝP5=1,퓋뚯택쿐폃욷;ꋞP6=1,죭볾;ꋟ웤쯻닺욷캪믹쫽,웤P횵뻹캪0ꆣ(2)쒣탍ꋙ춼1ꆡ릩펦뎧짌춨맽쳡릩볙쿫뗄탨쟳쟺쿟듙쪹쿺솿쳡룟6Q=a+6riPi+Β1∃p+Β2Eꆡꆣi=1볙쮵H1ꆡ닺욷뗄죋뻹붵볛럹뛈폫ퟮ훕돉3ꆡ퇐뺿랽램벰돵늽럖컶붻솿헽쿠맘ꆣ(3)맘폚뷡쫸킧펦ꆡ벯쳥틩볛뗄엄싴쒣쪽(1)쫽뻝쫕벯벰퇹놾ꆡ쫇튻뛔엄싴훜웚폐쏷좷뗄맦뚨ꆣ떽듯맦뚨뗄쪱볤엄볒뛀뻟쳘즫뗄뗧ퟓ짌컱릫쮾,1999쓪돵뒴붨폚싴뷡쫸죰뗤,늢폚1999쓪4퓂췆돶웤킭ퟷ릺컯(co2,믲헟퓚맦뚨쪱볤잰쯹폐짌욷좫늿쫛췪,엄싴튲ퟔ뚯뷡쫸ꆣ틔췹췸짏엄싴뗄퇐뺿뇭쏷buying)햾뗣,폚2000쓪7퓂퓚뗂맺램삼뿋뢣,퓚쿟엄싴듦퓚쏷쿔뗄뷡쫸킧펦NeuerMarket짏쫐ꆣ쒿잰,룃릫쮾폐23룶좫횰(endingeffect)ꆣ떱붻틗훜웚쫇튻룶좷뚨뗄쪱볤쪱,쫐뎡닎폫헟뗄풱릤,폐럖늼폚3룶얷훞맺볒(뗂맺ꆢ펢맺뫍램탐캪쏷쿔쫜떽붻틗뾪쪼쪱볤뫍뷡쫸쪱볤뗄펰맺)뗄130췲믡풱ꆣ룷맺뗄햾뗣뻹틔떱뗘폯퇔뫍쿬믵뇒랢늼ꆣ뗄ퟜ늿짨퓚뗂맺뗄쒽,헢튻뗣샠쯆폚막욱붻틗쫐뎡ꆣChang뗈[9]춨맽뛔첨췥막욱붻틗쫐뎡뗄퇐뺿랢쿖,퓚붻틗뾪쓡뫚,뛸웤뿘막릫쮾.퓲짨쪼쪱뫍뷡쫸쪱룟볛룱돶쿖뗄욵싊ퟮ룟ꆣ헢튻뗣퓚뫉삼뗄낢쒷쮹쳘떤ꆣ2000쓪8퓂,돉캪얷훞퓚췸짏엄싴훐뇭쿖뗃룼캪쏷쿔,뺺볛헟췹췹퓚쏻쇐뗚7뗄췸짏쇣쫛짌ꆣ엄싴뷡쫸쪱돶ퟮ룟볛ꆣ쯹폐뗄쫽뻝살풴폚벯쳥틩볛췸햾http:öö퓚벯쳥틩볛훐,떱엄싴훜웚붫뷼뷡쫸쪱ꆣ쫕벯쇋2002쓪10퓂14,볛룱탅쾢췪좫쿔슶돶살,뛔쿻럑헟살쮵볛룱뗄늻죕떽11퓂1죕웚볤쯹폐닉폃벯쳥틩볛탎쪽엄좷뚨탔붵뗍ꆣ뗈듽볛룱붵훁ퟮ뗍뗄쓇킩잱퓚쿻싴뗄짌욷뗄붵볛럹뛈ꆢ돉붻솿ꆢ닺욷샠탍뫍떽듯럑헟뿉틔쏷좷뗘ퟷ돶릺싲뻶뚨ꆣ쿻럑헟평폚뛔릺싲럧쿕뗄첬뛈늻춬,뇭쿖돶늻춬뗄릺싲탐캪ꆣ뛔맦뇜럧쿕뗄쿻럑헟살쮵,횻폐퓚볛룱틑뺭붵ꋙ싴퓚훁ퟮ뗍뫳닅믡릺싲ꆣ틲듋,닎폫뺺볛뗄죋쫽풽퓧쓚훜웚믹놾퇹캪놾쫕벯뗄쪱볤뛎쓚,짏뗄짌욷뗄엄10쳬믲9쳬,쎻폐죎뫎튻볾짌욷퓚킡쳡잰뷡쫸엄싴쳬쓚맦뗄뚨죋뗄쫽엄뇤싴뮯훜뫜웚,뛸쟒뻸듳뛠닺욷퓚ퟮ뫳솽,틲듋쫓캪쯹폐짌욷뗄엄싴훜웚쿠춬ꆣꆤ561ꆤ
맜샭톧놨뗚2뻭뗚5웚2005쓪9퓂ퟮ뗍볛룱쯹탨죋쫽뗄쪱볤뗈폐맘쫽뻝탅쾢ꋙꆣ뇭6ꆡ쒣탍닢쫔뷡맻퇹놾쫽ퟜ볆캪101룶,럻뫏쿟탔믘맩쒣탍뛔퇹놾쫽뗄튪쟳ꆣ퇹놾쏨쫶죧뇭뇤솿믘맩쾵쫽뇪ힼ닮훃탅쮮욽3쯹쪾ꆣ뇭3ꆡ퇹놾쏨쫶훷튪뇤솿쏨쫶샠뇰ퟮ킡ퟮ듳욽뻹뇪ힼ욫닮∃∃뿘훆뇤솿ꆡꆡ(2)쒣탍뷡맻ꆡ뇭4뫍뇭5룅삨쇋쒣탍뗄뷡맻,뇭4룸돶쇋쿠맘쾵쫽(R=01822)ꆢ에뚨쾵쫽(=01676)ꆢ뗷헻에뚨쾵쫽(Ad2justedRSquare=01648)뫍맀볆뗄뇪ힼ컳닮(=919174)ꆣ뇭5룸돶쇋믘맩뻹랽닮(RegressionMeanSquare)ꆢ쪣폠뻹랽닮(ResidualMeanSquare)훃탅쮮욽:3캪p<;33캪p<;333캪p<ꆣ981355ꆢF횵21017뫍P횵01000ꆣ(뇭5)돵늽럖컶뷡맻ꆡ춨맽뛔ꆡ쒣탍햪튪췸햾짏쫽뻝뗄럖컶,돽쇋뇤솿P2(DVD믺)캴쒣탍에뚨뗷헻에맀볆뗄R쾵쫽뚨쾵쫽뇪ힼ컳닮춨맽쿔훸탔볬퇩췢,웤폠뗄뇤솿뚼뗃떽쇋퇩횤ꆣ퓚Kauffman뗈[8]뗄퇐뺿훐퓸횸돶,벯쳥틩볛췸햾짏엄싴뗄쎿튻샠짌욷뗄쫽솿펦룃폐튻룶뻹뫢ꆣ죧맻쫽솿첫짙,믡붵뗍췸햾뛔쿻럑헟뗄컼틽뇭5ꆡ랽닮럖컶(ANOVA)솦ꆣ떫죧맻쫽솿맽뛠,폖믡럖즢쿻럑헟뛔룃샠짌욷쒣탍ퟜ랽닮ퟔ평뛈뻹랽닮FP횵훐뻟쳥쎿튻쿮뗄힢틢솦,뻍믡닺짺뛔룃샠짌욷뗄ퟜ탨쟳룟,떫쎿쿮뗄돉붻솿좴뷏뗍ꆣ퓚놾컄쯹닉폃뗄믘맩쫽뻝훐,ퟜ릲폐21훖짌욷,웤훐DVD믺릲폐18쪣폠ꆡꆡ뿮,뛸웤폠뗄20훖짌욷뗄욽뻹쫽솿쫇4135뿮ꆣퟜ볆ꆡꆡꆡDVD믺뗄쫽솿풶풶룟폚웤쯻짌욷ꆣ틲듋뇤솿P2(DVD믺)캴뗃떽퇩횤뗄훷튪풭틲뿉쓜쫇,퓚헢튻ꆡꆡ쪱웚쓚춬쪱돶쫛뗄DVD믺닺욷훖샠맽뛠,럖즢쇋(3)훷튪펰쿬뇤솿ꆡ쒣탍뗄훷튪펰쿬뇤솿냼삨뷡쫸킧펦뫍붵볛럹뛈ꆣ뛔헢솽룶뇤솿뷸탐쿻럑헟뗄릺싲탋좤,듓뛸떼훂욽뻹돉붻솿맽뗍ꆣ퓋믘맩럖컶뗄쿔훸탔쮮욽뚼퓚0101틔쓚,뇭쏷뷡뚯택쿐닺욷뗄쿔훸쾵쫽뫍믘맩쾵쫽튲뇈뷏뗍,훷튪쫸킧펦뫍붵볛럹뛈뛔쳡룟돉붻솿폐쿔훸뗄ퟷ쫇틲캪뛔헢튻샠닺욷탨쟳뗄룶탔뮯잿,뛸쟒쫜쪱볤폃ꆣ웤훐뷡쫸킧펦뗄믘맩쾵쫽캪틲쯘뗄쿞훆뇈뷏잿ꆣ21771,뇭쏷쿠뛔폚엄싴뷡쫸뗄쪱볤,쎿볾짌욷떽듯ퟮ뗍볛룱4ꆡ뷡폯뗄쳬쫽쎿쳡잰튻쳬,ퟮ훕돉붻죋쫽뻍믡퓶볓21771죋ꆣ붵볛럹뛈뗄믘맩쾵쫽캪벯쳥틩볛ퟷ캪튻훖탂뗄짌튵쒣쪽,쏦쇙죧31128,뇭쏷죋뻹붵볛럹뛈쎿퓶볓튻룶냙럖뗣,ퟮ훕돉붻죋뫎컼틽듯떽쇙뷧죝솿뗄맋뿍좺,틔벰폫만뚨볛쫽뻍믡퓶볓룱믺훆ꆢ퓚쿟뫍샫쿟뗄헛뿛짌뗪뺺헹뗄쳴햽ꆣ놾31128죋ꆣ컄춨맽쪵횤랽램럖컶펰쿬벯쳥틩볛췸햾ퟮ훕돉(4)뿘훆뇤솿뗄펰쿬ꆡ짌욷샠탍ퟷ캪쒣탍뗄뿘훆뇤솿릲럖캪6샠:P1(뗧쫓믺)ꆢ붻솿뗄틲쯘ꆣ랢쿖닺욷샠탍ꆢ붵볛럹뛈뫍뷡쫸킧P2펦뛔ퟮ훕돉붻솿폐쿔훸뗄펰쿬ꆣ(DVD믺)ꆢP3(틴쿬)ꆢP4(쫽싫쿠믺)ꆢP5(퓋뚯택쿐폃욷)ꆢP6(죭볾),웤쯻샠탍뗄닺욷ퟷ캪뇈(1)튪듯떽쇙뷧죝솿,닺욷뛔릺싲헟튪폐뫜뷏뗄믹쫽ꆣ잿뗄컼틽솦ꆣ퓚췸햾짏돉붻솿3뫍P4뗄쿔훸탔쮮욽퓚0101틔쓚ꆣP3뗄믘맩쾵쫽캪131158,뇭쏷틴쿬닺욷뗄욽뻹돉붻솿튪룟폚믹쫽닺욷ꋙ131158죋ꆣ뻝쪱냑쎿L죕e췭뗄엄싴뷡쫸쪱볤퓚쎿쳬쇨뎿,퓚쫕벯쫽11쪱ퟳ폒뗄뺺뇪죋쫽,볆캪떱죕뗄돉붻솿ꆣꆤ562ꆤ
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