뗚28뻭뗚5웚횣훝몽뿕릤튵맜샭톧풺톧놨(짧믡뿆톧냦)쓪10퓂JournalofZhengzhouInstituteofAeronauticalIndustryManagement(SocialScienceEdition)컄뮯닺욷뗄짺닺폫뒫능뒴탂헅ꆡ뎬(훐맺쏱짺틸탐횣훝럖탐,뫓쓏ꆡ횣훝ꆡ450000)햪ꆡ튪:컄헂쫗쿈뾼달쇋컄뮯짺닺뗄쒿뇪,벴몴컀틢쪶탎첬ꆢ쪵쿖쫓쳽죋쫽ퟮ듳뮯폫쫕틦ퟮ듳뮯죽룶쒿뇪믲헟웤훐튻룶쒿뇪ꆣ좻뫳붫짺닺뒴탂뮮럖캪쓚죝뒴탂ꆢ탎쪽뒴탂뫍벼쫵뒴탂죽룶늻뿉럖룮뗄늿럖ꆣ쓚죝뒴탂쫇컄뮯닺욷뒴탂뗄뫋탄,뛸탎쪽뒴탂뫍벼쫵뒴탂퓲럾컱폚쓚죝뒴탂,늢쪵쿖쓚죝뗄퓶횵ꆣ뷓ퟅ싛쫶쇋컄뮯닺욷뒫능뗄뒴탂,웤훐냼삨쇋랽쪽뒴탂폫쟾뗀뒴탂솽랽쏦ꆣ퓚쟾뗀뒴탂랽쏦,펦뺡뿉쓜뗘샻폃췸싧킧펦ꆢ쏷탇킧펦뫍ퟷ탣,살틽랢뛔폚컄뮯닺욷뗄쿺쫛뎱;뫏샭뗘맦뮮튻킩ퟛ뫏쿺쫛볆뮮,펪퓬돉릦쒣쪽,늢붫웤뢴훆떽춬샠컄뮯닺욷뗄뒫능훐좥ꆣ맘볼듊:컄뮯닺욷;컄뮯짺닺쒿뇪;뒫능쟾뗀;뒴탂훐춼럖샠뫅:G124ꆡꆡꆡꆡꆡ컄쿗뇪쪶싫:Aꆡꆡꆡꆡꆡ컄헂뇠뫅:1009-1750(2009)05-0189-03ꆡꆡ튻ꆢ틽ꆡ퇔2000쓪10퓂,훐릲훐퇫쪮컥뷬컥훐좫믡춨맽뗄ꆶ훐릲훐퇫맘폚ꆰ쪮컥ꆱ맦뮮뗄붨짨ꆷ쳡돶,튪ꆰ췪짆컄뮯닺튵헾ꆡꆡ퓚21쫀볍뎿돵슶횮쪱,훐맺붫쒿맢춶쿲쇋탂탋뗄컄닟,볓잿컄뮯쫐뎡붨짨뫍맜샭,췆뚯폐맘컄뮯닺튵랢햹ꆱ;쪮뮯닺튵ꆣ컄뮯쓜릻닺짺볛횵,ퟔ맅폐횮,떱컒쏇첸떽ꆰ튻쪱쇹듳놨룦뛔ꆰ컄뮯쫂튵ꆱ폫ꆰ컄뮯닺튵ꆱ뷸탐쇋쏷좷쟸럖,늢싥퇴횽맳ꆱ뗄쪱뫲,컒쏇쪵볊짏첸뗄뻍쫇횽짏뗄쓚죝믲헟컄ퟶ돶쇋ꆰ랢햹컄뮯닺튵쫇쫐뎡뺭볃쳵볾쿂랱죙짧믡훷틥컄놾볛횵뗄쳡룟ꆣ쳡돶컄뮯릤튵룅쓮뗄십뿋쮹ꆤ믴뿋몣쒬폫뮯ꆢ싺ퟣ죋쏱좺훚뺫짱컄뮯탨쟳뗄훘튪춾뺶ꆱ헢튻헽쏦볛횵컷냂뛠ꆤWꆤ낢뗀뛻억튲돐죏,ꆰ퓧퓚컄뮯릤튵돶쿖틔잰,에뛏;2006쓪맺컱풺랢늼쇋ꆶ맺볒ꆰ쪮튻컥ꆱ쪱웚컄뮯랢햹폩샖뫍컄뮯릤튵뗄쯹폐튪쯘뻍틑뺭듦퓚쇋ꆣ튻횱떽뷱쳬,맦뮮룙튪ꆷ,뛔ꆰ쪮튻컥ꆱ웚볤훐맺컄뮯닺튵뗄랢햹뷸탐쇋쯼쏇뚼쫇ퟔ짏뛸쿂놻돐쾮쿂살뗄ꆣꆱ떫쫇컄뮯뗄닺튵뮯퓲쫇좫쏦뗄ꆢ훘뗣춻돶뗄늿쫰,뻟폐뫜잿뗄헫뛔탔폫뿉횴탐탔;뷼듺뗄쫂쟩ꆣ퓚믴뿋몣쒬뫍낢뗀뛻억뗄쪱듺,컷얷뗄컄뮯2007쓪뗄쪮웟듳놨룦훐냑컄뮯쪵솦쳡룟떽맺볒죭쪵솦뗄틑뺭뾪쪼뺭평릤튵뮯뢴훆,평듋틽웰쇋룟퇅컄뮯쿲듳훚컄룟뛈,늢쳡돶ꆰ퓚쪱듺뗄룟웰뗣짏췆뚯컄뮯쓚죝탎쪽ꆢ쳥훆뮯뗄쿲;퓚춬쪱듺뗄훐뮪쏱맺헾뢮쓪볤,컄뮯죋틑뺭뾪쪼믺훆ꆢ뒫능쫖뛎뒴탂,뷢럅뫍랢햹컄뮯짺닺솦ꆱ,ꆰ뒴ퟷ룼뛠틀삵튵뗄컄뮯짺닺훂뢻ꆣ랴펳죋쏱훷쳥뗘캻뫍쿖쪵짺믮ꆢ좺훚쾲컅샖볻뗄폅탣뺫짱쯦ퟅ뛔컄뮯닺튵첽쳖뗄퓶볓,솪뫏맺뷌뿆컄ퟩ횯뛔컄컄뮯닺욷ꆣ짮뮯컄뮯쳥훆룄룯,췪짆럶돖릫틦탔컄뮯쫂튵ꆢ뮯닺튵폫컄뮯닺욷뗄룅쓮뷸탐쇋맦랶ꆣ퓚맙랽췸햾샯,컒랢햹컄뮯닺튵ꆢ맄샸컄뮯뒴탂뗄헾닟,펪퓬폐샻폚돶뺫욷ꆢ쏇뿉틔랢쿖,솪뫏맺뛔컄뮯닺욷ꆢ컄뮯짌욷ꆢ컄뮯럾컱뗄뷧돶죋닅ꆢ돶킧틦뗄뮷뺳ꆣꆱ뚨쫇헢퇹뗄:퓚듋믹뒡짏,컒쏇뿉틔첽쳖컄뮯닺욷뗄짺닺폫뒫능뒴컄뮯닺욷냼삨쇋컄뮯짌욷폫컄뮯럾컱ꆣ컄뮯짌욷튻냣탂ꆣ럖컶뗄쮼슷훷튪캧죆컄뮯짺닺쒿뇪ꆢ쓚죝뒴탂ꆢ탎쪽뒴쫇횸쓇킩뒫뗝쮼쿫ꆢ럻뫅뫍짺믮랽쪽뗄짺믮쿻럑욷ꆣ쯼쏇탂ꆢ벼쫵뒴탂ꆢ퓘쳥뒴탂ꆢ쟾뗀뒴탂햹뾪ꆣ컄뮯짺닺뗄쒿뇪룦횪믲폩샖,폐훺폚릹붨벯쳥짭럝뫍펰쿬컄뮯쾰맟ꆣ룶죋뻶뚨쇋컄뮯닺욷뗄쓚죝벰웤뒴탂,뛸컄뮯닺욷뗄쓚죝폖뻶믲벯쳥뒴틢뗄뷡맻ꆪꆪꆪ틲뛸믹폚냦좨ꆪꆪꆪ컄뮯짌욷춨맽릤뚨쇋뿉닉좡뗄뇭듯탎쪽폫벼쫵,쓚죝ꆢ탎쪽폫벼쫵뗄릲춬ퟷ튵뮯맽돌뫍쫀뷧랶캧뗄럖엤뗃틔뢴훆뫍췆뷸,쫩벮ꆢ퓓횾ꆢ폃닺짺쇋컄뮯닺욷,컄뮯닺욷뗄돉욷탨튪춨맽늻춬샠탍뗄뛠쎽쳥닺욷ꆢ죭볾ꆢ뎪욬ꆢ펰욬ꆢ슼쿱ꆢ쫓쳽뷚쒿ꆢ릤틕뫍쪱짐퓘쳥볓틔놣듦폫뒫능,늻춬뗄퓘쳥쫊폃폚늻춬뗄뒫능쟾뗀,짨볆듳쳥캪쫐쏱붨솢쇋뛠훖뛠퇹뗄컄뮯릩룸ꆣ컄뮯럾컱쫇룷훖쟾뗀뗄ퟛ뫏쪹폃튻웰삩듳쇋컄뮯닺욷뗄횪쏻뛈,늢쯜쓇킩횼퓚싺ퟣ컄뮯탋좤믲탨튪뗄믮뚯ꆣ헢샠믮뚯늻냼삨컯퓬컄뮯욷없ꆣ훊닺욷놾짭;춨뎣쯼쏇냼삨헾뢮ꆢ쮽죋믲냫릫릲믺릹믲릫쮾쳡릩룸짧쟸뗄돉쳗듫쪩뫍횧돖짨쪩ꆣ컄뮯럾컱뗄샽ퟓ냼삨ꆡꆡ뛾ꆢ컄뮯짺닺쒿뇪뗄쓚죝뛔뇭퇝ꆢ컄뮯쾰쯗ꆢ컄뮯탅쾢뫍놣듦(춼쫩망ꆢ컄쿗훐탄뫍늩ꆡꆡ뛔폚웕춨짌욷뛸퇔,튻냣볙뚨웤짺닺뗄쒿뇪쫇쪵쿖샻컯망)뗄듙뷸,볈뿉쏢럑튲뿉믹폚짌튵ힼ퓲쳡릩컄뮯럾컱ꆣ죳ퟮ듳뮯믲볛횵ퟮ듳뮯ꆣ떫뛔폚컄뮯짌욷살쮵,웤짺닺뗄쫕룥죕웚:2009-06-10ퟷ헟볲뷩:헅ꆡ뎬,쓐,뫓쓏횣훝죋,뺭볃쪦,퇐뺿랽쿲캪캢맛뺭볃톧ꆣꆤ189ꆤ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
ꆡ뗚5웚횣훝몽뿕릤튵맜샭톧풺톧놨(짧믡뿆톧냦)뗚28뻭ꆡ쒿뇪뛠짙폐킩뢴퓓,믲헟뻟폐뛠훘탔ꆣ튪럖컶컄뮯짺닺뗄ퟶ떽:뗚튻,틔쫜훚캪돶랢뗣,컄뮯닺욷뗄뒴ퟷ폫짺닺틔싺쒿뇪,쫗쿈튪럖컶컄뮯짌욷뗄릦쓜ꆣ컄뮯뗄릦쓜냼삨죽훖:ퟣ쫜훚탨쟳캪튪횼ꆣ뗚뛾,췚뻲뒫춳컄뮯,쯜퓬뢻폐훐맺웸뒫능볛횵맛ꆢ뒫능컄뮯폫뢺퓘볛횵ꆣ쾢뗄컄뮯쓚죝,쏱ퟥ뗄닅쫇맺볊뗄,틔췹뛔쏀죕뗈맺뗄듳솿컄뮯뿉틔뒫능볛횵맛ꆣ죋쏇뗄볛횵쾵춳쪵볊짏쫜떽쇋쒣럂늻맽쫇퓬뻍쇋훐맺컄뮯닺욷뗄춬훊뮯뫍퓚뗍뛋뗄컞탲컄뮯뗄쟽쪹,램맺짧믡톧볒늼뛻뗏뛲뻍죏캪,뺫펢볛횵맛뿉뺺헹ꆣ놻엗웺뗄뒫춳쯘닄,튲쓜뒴퓬돶좫탂뗄볛횵ꆣ뗚죽,틔뮯캪헻룶짧믡뗄컄뮯놾,웤풭틲뻍퓚폚뺫펢퓚컄뮯헦쪵뛸쳹뷼짺믮쾸뷚ꆣ훐맺뗄컄뮯닺욷뒴ퟷ튪쎴ힷ쟳듳짺닺훐뗄훷떼뗘캻ꆣ뺫펢뿉틔냑ퟔ벺뗄샭쿫잶죫헻룶짧웸ꆢ듳뎡뺰,튪쎴탩쓢뮯ꆢ돤싺믃뻵,튪쎴뗍폗뮯ꆢ쏯쫓쏱훚믡,붫웤쓚뮯캪좫짧믡뗄폐믺ퟩ돉늿럖ꆣ헢쪵볊짏쫴폚틢뗄타짍솦ꆣ뷱뫳얬솦뗄랽쿲펦틔욽쏱뮯캪ힼ퓲,틔뷓뷼쿖쪶탎첬릦쓜ꆣ쒿잰뗄쟷쿲쫇쯵킡틢쪶탎첬컄뮯닺욷뗄쇬쪵ꆢ뷢쫍쿖쪵ꆢ훘쿖쿖쪵뫍웴뗏쿖쪵캪컄뮯닺욷뗄ퟮ병틢폲,쪹컄뮯짺닺쓜릻믱뗃뛀솢뗄뒴퓬뺫짱,쎻폐뛀솢뗄뒴퓬뺳ꆣ뺫짱,튲뻍첸늻짏컄뮯닺욷뒴탂ꆣ퓚헾훎폯뺳쿂,룷뗘ꆢ룷폫쓚죝뒴탂쿠뛔펦뗄쫇탎쪽뒴탂뫍벼쫵뒴탂,쯼쏇폫훖뒫능뷩훊뗄컄뮯쓚죝쟷춬쫆뇘캣벰컄뮯닺욷뗄뺺헹솦ꆣ쓚죝뒴탂뗄췪쏀뷡뫏붫쪹컄뮯닺욷믱뗃벫듳뗄퓶횵ꆣ닺욷퓚헢랽쏦뗄뷷짷붨틩쫇,펦붫컄뮯뗄틢쪶탎첬릦쓜뻖쿞폚뗄탎쪽쫇횸닺욷ퟩ돉훐쿻럑헟쓜횱뷓맛달떽뗄,랴펳닺욷떳놨ꆢ떳뾯,뛔짌튵뮯뗄뒫능뷩훊펦뺡뿉쓜복짙룉풤,맄샸쓚퓚뫍췢늿훊솿뗄쳘헷,냼삨닺욷욷훊ꆢ욷없뫍짌뇪ꆢ냼ힰꆢ퓚컄뮯닺욷쓚죝짏뗄뒴탂ꆣ쪽퇹ꆢ쳘즫ꆢ볛룱뗈ꆣ뛔폚컄뮯닺욷뛸퇔,웤쓚죝뫍탎쪽폐컄뮯쫇죋샠뗄릲춬닆뢻,틲뛸컄뮯닺욷뻟폐ힼ릫릲닺쪱쫇붻닦퓚튻웰뗄,쓑틔뷸탐쏷좷뗄쟸럖ꆣ맘폚뻟쳥뗄탎욷탔훊ꆣ튪쪵쿖헢튻릦쓜,뿉틔춨맽죽룶춾뺶:뗚튻,평릫쪽뒴탂,폐톧헟뷸탐쇋첽쳖ꆣ훬펱믔뻍쾷쟺뗄탎쪽뒴탂쳡릲컄뮯믺릹,죧춼쫩망ꆢ늩컯망살쳡릩;뗚뛾,짌튵탔뗄컄뮯돶쇋솽훖랽쪽:튻쫇ꆰ뻉욿ힰ탂뻆ꆱ,뛾쫇ꆰ뮰뻧볓뎪ꆱꆣ쯹캽짺닺헟쿲릫훚뷸탐뇭듯탔뗄퓹폫(틥퇝ꆢ컞뎥맛뾴);뗚죽,ꆰ뻉욿ힰ탂뻆ꆱ,쫇횸횱뷓냡폃뻉폐뗄쾷쟺쫖뛎살뇭쿖쿖듺평쮽죋쳡릩,헾뢮싲떥,좺훚릲쿭ꆣퟷ캪릫릲닺욷,횻폐퓚짺믮뗄쓚죝ꆣ쯹캽ꆰ뮰뻧볓뎪ꆱ,폐죋쮵쫇ꆰ냑뮰뻧뗄폅뗣웤놻짧믡듳뛠쫽죋쿭쫜뗄쟩뿶쿂,릫릲닺욷뗄킧폃닅쪵쿖좡살,퓙볓짏쾷쟺뗄쳘뗣살뎪ꆱꆣ헅킢욽횸돶,틕쫵뗄탎쪽쇋ퟮ듳뮯ꆣ틲듋,릫릲컄뮯닺욷뻍쫇튪쪵쿖쫓쳽죋쫽ퟮ듳뒴탂훷튪폐쯄훖춾뺶:뗚튻,룄퓬뫍룯탂뒫춳뗄탎쪽;뗚뛾,뮯ꆣ랢뻲뫍쳡솶쏱볤뗄탎쪽;뗚죽,틽뷸뫍틆횲췢맺뗄탎쪽;뗚뷸죫쮽죋쇬폲쇷춨뗄컄뮯짌욷뮹튪쪵쿖쫕틦ퟮ듳뮯쒿쯄,뛀솢뗄뒴볻ꆣ쳀틝엥ퟜ뷡쇋훐맺뮰뻧볒퓚20쫀볍80뇪ꆣ컞램쪵쿖퓶횵쒿뇪뗄컄뮯ퟓ닺튵쓑틔퓚쫐뎡뺺헹훐짺쓪듺쯹뷸탐뗄쾷뻧뒴탂:뗚튻,뾪럅쪽뗄컨첨쪱뿕ퟔ평듦,횻폐뾿헾뢮늹쳹,닅쓜쪹웤탔훊릫릲뮯ꆣ뛔폚웕춨짌뮻;뗚뛾,럇쟩뷚뮯뗄즢컄쪽쾷뻧뷡릹;뗚죽,럇믃뻵쪽뗄뇭욷,죋쏇짵훁늻믡좥볇틤욷없,횻튪쓜릻쪵쿖닺욷릦쓜벴퇝탎쪽ꆣ뿉,벴쪹늻춬욷없뗄짌욷볛룱듦퓚닮틬,떫닮틬튲쎻폐듯떽퓚떱듺컄뮯닺욷짨볆훐,벼쫵뒴탂풽살풽훘튪,폐쪱벼쇮죋뺪닯뗄돌뛈ꆣ뛸컄뮯닺욷퓲폫횮늻춬,뎬벶쏷탇폫웕쫵랽쏦뗄춻웆뿉틔쏖늹쓚죝뒴탂늻ퟣ뗄좱몶뛸ꆰ펮뗃ꆱ쫜춨짺닺헟횮볤뗄닮틬폐쒿릲뛃ꆣ뎬벶쏷탇룟뛮뗄돶뎡럑,훚ꆣ샽죧,뾪럢뫍싥퇴뗄컄뮯싃폎,변냝믆뗛맊샯,싥퇴쒵돶뎡쪱췲춷퓜뚯뗄뺰쿳뚼믡룸죋쇴쿂짮뿌뗄펡쿳ꆣ뛸튻떩떤뮨믡ꆢ뾪럢뻕뮨뮨믡,놦럡뗄퓓벼,뫓쓏컀쫓뗄ꆰ커쇖럧ꆱ췊쿂쏷탇맢뮷,뗍놡뿉솯뗄돶뎡럑ꆢ쏅뿉싞좸뗄쿖뎡폖믡룸뷚쒿뚼틑뺭퓚짧믡짏닺짺쇋맣랺뗄펰쿬솦ꆣ쒿잰탨튪ퟶ뗄퓸뺭뗄쏷탇듸살뻞듳뗄탄샭실닮ꆣ쫇,ퟜ뷡헢킩믮뚯뗄뺭퇩,붫웤샭싛뮯,폃ퟶ횸떼뫓쓏컄뮯평듋,컄뮯짺닺쒿뇪냼삨죽룶랽쏦:뗚튻,몴컀틢쪶탎닺튵뗄랢햹룙쇬ꆣ컄뮯뺭볃놻돆캪믮뚯뺭볃,컄뮯닺튵폖첬;뗚뛾,쪵쿖쫓쳽죋쫽ퟮ듳뮯;뗚죽,쫕틦ퟮ듳뮯ꆣퟷ캪헾놻돆캪쓚죝닺튵,틲듋,컒쏇튪퓚믮뚯뫍쓚죝랽쏦ퟶ컄헂ꆣ뢮뫭짠뗄떳놨ꆢ떳뾯훷튪쪵쿖뗚튻룶쒿뇪;릫릲컄뮯믺릹ꆢ떱좻,룼훘튪뗄쫇,뾪랢컄뮯퇜짺닺욷,늻맜쫇컄뮯싃폎ꆢ뷚듈짆쫂튵훷튪쪵쿖뗚뛾룶쒿뇪;쮽죋쳡릩헟훷튪쪵쿖뗚죽믡ꆢ뷚쒿,쯼쏇뗄짺쏼훜웚뚼쫇뛌퓝뗄,튪쿫퇓짬컄뮯볛횵,룶쒿뇪,춬쪱볦맋뗚뛾룶쒿뇪ꆣ뻍뇘탫랢햹컄뮯닺튵솴,듓뫡쿲폫ퟝ쿲솽룶랽쿲뷸탐삩헅ꆡꆡ죽ꆢ짺닺뒴탂쫇컄뮯닺욷뒴탂뗄뫋탄뫍춻웆,쪵쿖뫓쓏컄뮯닺튵뗄듳랢햹ꆢ듳랱죙ꆣ쒿잰,쫀뷧뺭볃틑뺭뷸죫쇋쳥퇩뺭볃쪱듺ꆣPineII뫍Gilmore죏쪶떽,ꆡꆡ짺닺뒴탂쫇컄뮯닺욷뒴탂뗄뫋탄,쳥쿖쇋컄뮯닺욷뺺쳥퇩쫇럾컱뗄짌욷뮯,쫇럾컱췑샫짌욷뫳폖붫ퟔ짭짌욷뮯헹솦쯹퓚ꆣ뫃뗄뒴탂튻뚨쫇평쓚뛸췢뗄뒴탂,튲뻍쫇쮵,쫗뗄ꆰ뗚4훖뺭볃쳡릩컯ꆱ,ꆰ컞싛쪲쎴쪱뫲,튻떩튻룶릫쮾폐쿈쫇짺닺뒴탂,좻뫳닅쫇뒫능뒴탂뫍쇷춨훐뗄뒴탂ꆣ짺닺틢쪶뗘틔럾컱ퟷ캪컨첨,틔짌욷ퟷ캪뗀뻟살쪹쿻럑헟죚죫뒴탂퓲냼몬쇋쓚죝뒴탂ꆢ탎쪽뒴탂뫍벼쫵뒴탂ꆣ웤훐,헢훖룕놻쏼쏻뗄탂뗄닺돶ꆪꆪꆪꆮ쳥퇩ꆯ뻍돶쿖쇋ꆣꆱ쯻컄뮯닺튵쫇쓚죝닺튵,헢퓚컄뮯닺튵톧헟뾴살쫇늻헹쏇뷸튻늽횸돶,ꆰ쳥퇩쫇쪹쎿룶죋틔룶탔뮯뗄랽쪽닎폫웤훐뗄쫂쪵ꆣ퓚쏀맺,쇷뒫ퟅ튻룶볲떥뗄릫샭ꆪꆪꆪꆰ쓚죝캪췵ꆱꆣ뗄쫂볾ꆣꆱ헢뻍캪컒쏇랢햹컄뮯닺튵횸돶쇋랽쿲:탨튪늻뛏틲듋,컄뮯짺닺뒴탂뇘탫냑쓚죝뒴탂럅퓚뫋탄캻훃ꆣ훐맺뗘릹퓬튻킩룶탔뮯뗄믮뚯믲헟쓚죝,쪹컄뮯쿻럑헟쳥믡떽퓚쓚죝뒴탂랽쏦튻횱실뫳폚쏀맺ꆢ죕놾뫍몫맺,헢쫇삧죅훐듓쯹캴폐뗄룐뻵,싺ퟣ룶탔뮯탨튪,췪돉쳥퇩맽돌ꆣ닎폫뗄맺컄뮯닺튵랢햹뗄맘볼컊쳢쯹퓚ꆣ튪뷸탐쓚죝뒴탂,탨튪룅쓮쫇뛔틔췹맛짍룅쓮뗄튻룶춻웆,짮뮯쇋컄뮯닺욷짺닺ꆤ190ꆤ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
헅ꆡ뎬:컄뮯닺욷뗄짺닺폫뒫능뒴탂뗄쓚몭,튲뻍쫇쮵,컒쏇늻뷶뿉틔좥타짍컄뮯닺욷,튲뿉틔욾뷨쯻죋뗄솦솿살듯떽뒫능ퟔ짭볛횵뗄쒿뗄,헢룶쯻죋늢돉캪컄뮯닺욷뷴쏜맘솪뗄튻늿럖ꆣ헽쫇틲캪컄뮯쿻럑헟뗄럇웕춨죋,뛸쫇쓜릻퓚쫜훚훐쿆웰탹좻듳늨뗄쓇킩죋ꆣ쯹닎폫,컄뮯뒴탂닅쓜늻뛏뷸탐ꆣ헢룶맽돌늻뛏뗘퇝틯,뻍폐캽ꆰ죫ꆱ뻍쫇잶죫,붫ퟔ벺뗄쓚죝ꆢ맛쓮ꆢ샭쓮ꆢ닺욷잶죫떽웤풽살풽뛠뗄죋뻭죫웤훐,ퟮ훕,쎿룶죋뚼퓚뒴ퟷퟔ벺뗄컄뮯쯻쫜훚쏦뷏맣뗄닺튵,듓뛸퓶볓웘맢듎쫽,삩햹ퟔ짭쫐뎡죝닺욷,헢뻍쫇컒쏇ퟮ훕튪듯떽뗄컄뮯짺닺쒿뇪ꆣ솿ꆣ쯹캽ꆰ뒫ꆱ뻍쫇뿚놮킧펦,뿚놮킧펦쫇튻훖횱뷓폐킧뗄ꆡꆡ쯄ꆢ컄뮯닺욷뒫능뗄뒴탂뒫뗝뫍퇓탸탅쾢뗄랽쪽,폐쪱짵훁쓜좡뗃퓚쎽쳥짏ퟶ맣룦쯹컞램좡뗃뗄킧맻ꆣ쯹캽ꆰ뷌ꆱ,뻍쫇틔헽쪽뗄쟾뗀룦쯟죋ꆡꆡ뒫능쟾뗀듳쳥폐쯄훖샠탍:뗚튻훖쫇쎽쳥뒫능,냼삨쏇폐맘ퟔ벺짺닺뗄컄뮯닺욷뗄탅쾢,짵훁쫇듳뛠쫽탅쾢,퓚뗧쫓ꆢ뗧펰ꆢ놨횽ꆢ맣능ꆢ퓓횾ꆢ췸싧;뗚뛾훖쫇ퟩ횯뒫능,훷죋쏇샭뷢쇋헢훖컄뮯닺욷뫳뻍뿉쓜릺싲쯼ꆣ튪쫇평떥캻듯;뗚죽훖쫇죋볊뒫능,냼삨뗧뮰ꆢ뛌탅ꆢ쏦첸ꆢ엔쳽뗈탎쪽;뗚쯄훖쫇쿺쫛뒫능ꆣ뇈죧,평릺싲헟쿖뎡닎뾼컄쿗움쮵닺욷,짏퇝쿺쫛ꆰ탣ꆱ뗈ꆣ폷맺쏷ꆢ헅뫩훒뗈뗄뗷닩뷡맻[1]십뿋쮹ꆤ믴뿋몣쒬,컷냂뛠ꆤ낢뗀뛻억.웴쏉뇧횤램:헜톧뛏욬쿔쪾[M].짏몣:짏몣쫀볍돶냦벯췅,2006.,2003쓪ꆰ럇뗤ꆱ컊쳢퓚놱뺩뻓쏱뗄뒫능훐,죋볊뒫능퓚뒫능쳥쾵훐햼%,췸싧뒫능햼%[2]돂쏷풶.컄뮯죋뗄뺭볃짺믮[M].짏몣:컄믣돶냦짧,2005.,뒫춳쎽쳥뒫능햼듳늿럖뇈훘ꆣ헢샯뗄뗷닩쫽뻝뛔폚컄뮯닺욷뗄뒫능랽[3]풼몲ꆤ맾쳘샻.뒴틢닺튵뛁놾[M].놱뺩:쟥뮪듳톧돶냦짧,쪽톡퓱쫇뻟폐닎뾼틢틥뗄,떫평폚췸싧뫍힢틢솦헹뛡햽뗄2007.랢햹[4]퇮뚫웦.웳튵닺욷뒴탂솦뗄럖뷢폫좷뚨[J].맾뛻뇵릤돌듳톧톧,늻춬쿺쫛랽쪽횮볤튲퓚붻뮥펰쿬ꆣ뇈죧,튻뎡듳탍뗄쿺쫛ꆰ탣ꆱ,춨맽쏷탇퇝돶,믲헟춨맽튻킩럇춬톰뎣뗄쫂볾놨,2001,(5):83-86.[5]훬펱믔.쫔싛쾷쟺탎쪽뒴탂[J].쾷뻧틕쫵,1985,(1):34-43.짨볆,뎣뎣믡퓚뛌웚쓚퓬돉뫤뚯킧펦,늢쟒춨맽뒫춳쎽쳥폫[6]헅킢움.맘폚틕쫵뒴탂뗄퓙쮼뾼[J].컷놱듳톧톧놨(헜톧짧믡췸싧쎽쳥쿲좫맺뗄쿻럑헟럸짤룃탅쾢ꆣ싛첳뗄뮰쳢뎣뎣믡뿆톧냦),1992,(1):92-97.틽랢뛔폚쒳훖컄뮯닺욷뗄벤쇒쳖싛,쪹웤룸췸쏱쇴쿂짮뿌[7]쳀틝엥.냋쪮쓪듺훐맺뮰뻧탎쪽뒴탂뗄쏀톧잰쳡[J].뮪뚫쪦랶펡쿳,듓뛸펰쿬쯻쏇뗄쿻럑뻶닟ꆣ튻킩췸짏횱쿺짌뗪,믡춨듳톧톧놨(헜톧짧믡뿆톧냦),1998,(3):91-96.맽쿻럑헟뗄움싛ퟳ폒쿂튻룶쿻럑헟뗄뻶닟,헢퇹튻훖뒫능[8]Bꆤ풼즪럲ꆤ엉뛷뛾쫀,햲쒷쮹ꆤHꆤ벪뛻쒦.쳥퇩뺭볃[M].놱쟾뗀틑뺭듸폐럇뎣ퟛ뫏뗄쳘뗣ꆣ틲듋,틔짏뒫능쟾뗀뗄쳖뺩:믺킵릤튵돶냦짧,2002.싛뛔컄뮯짺닺헟뗄웴쪾쫇:뺡뿉쓜뗘샻폃췸싧킧펦ꆢ쏷탇킧[9]폷맺쏷,헅뫩훒,뗈.쏦뛔훘듳쫂볾쪱뗄뒫능쟾뗀톡퓱ꆪꆪꆪ폐맘펦뫍ퟷ탣,살틽랢뛔폚컄뮯닺욷뗄쿺쫛뎱;뫏샭뗘맦뮮튻킩ꆰ럇뗤ꆱ컊쳢뗄놱뺩뻓쏱뗷닩럖컶[J].탂컅볇헟,2003,(6):6ퟛ뫏쿺쫛볆뮮,펪퓬돉릦쒣쪽,늢붫웤뢴훆떽춬샠컄뮯닺욷-9.뗄뒫능훐좥ꆣ[10]믆ꆡ쟬.욷없뒫능뗄쎽뷩뫍쟾뗀퇐뺿[D].훐맺폅탣쮶쪿톧캻뒫능뒴탂쓚몬쇋뒫능쟾뗀뒴탂뫍뒫능랽쪽뒴탂ꆣ뿉틔싛컄좫컄쫽뻝뿢,2007,(05).폃ꆰ뷨ꆢ죫ꆢ뒫ꆢ뷌ꆱ살룅삨쯼뗄쓚죝ꆣ쯹캽ꆰ뷨ꆱ뻍쫇뷨솦퓰죎뇠킣:싞ꆡ뫬,헅ꆡ뺲,ProductionInnovationandCommunicationInnovationofCulturalProductZHANGChaoAbstract:,targetsofculturalproductionareinvestigated,whichconsistofoneorallofthreepartsofdefendingideolo2gies,,productioninnovationisdividedintocontentinnovation,,,,communicationinnovationofculturalproductisdiscussed,,wesuggestinchannelinnovationthatitispossibletomakefulluseofneteffect,:culturalproduct;culturalproducttarget;communicationchannel;innovationꆤ191ꆤ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
