华中科技大学硕士学位论文罗德与施瓦茨公司无线通讯测试仪器市场营销策略研究姓名：张庆申请学位级别：硕士专业：工商管理指导教师：袁建国2010-10-28
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 햪 튪 ퟷ캪컞쿟춨톶닢쫔틇웷쫐뎡짏뗄훷쇷릩펦짌ꎬ싞뗂폫쪩췟듄릫쮾퓚쏦쇙ퟅ컞쿟춨톶벼쫵늻뛏룼탂뗄춬쪱ꎬ튲쏦쇙ퟅ룼뛠뺺헹뛔쫖뗄벤쇒뺺헹ꎬ듓뛸떼훂닺욷쿺쫛샻죳싊뗄늻뛏붵뗍ꆣ릫쮾뗄컞쿟춨톶닢쫔틇웷ꎬ죧쫖믺ퟛ닢틇ꆢ욵웗틇ꆢ탅뫅풴뗈뒫춳잿쫆닺욷ꎬ늻뛏쫜떽뺺헹뛔쫖뗄뗍볛닟싔뷸릥ꎬ죧뫎퓚놣돖쫐뎡럝뛮뗄춬쪱ꎬ뮹쓜볌탸놣돖닺욷뗄펯샻쮮욽ꆣ틔벰죧뫎삩듳릫쮾뗄쪸솿췸싧럖컶틇ꆢ탂뗄뿭듸ퟛ뫏닢쫔틇퓚쫐뎡짏뗄럝뛮ꎬ듓뛸놣횤릫쮾쎿쓪15%뗄퓶뎤튪쟳ꎬ헢킩뚼튪쟳룹뻝쫐뎡펪쿺맜샭뗄횪쪶ꎬ뛔싞뗂폫쪩췟듄릫쮾퓚닢쫔틇웷쫐뎡짏뗄펪쿺닟싔ퟶ짮죫쾸훂뗄럖컶ꎬ듓뛸헒떽뷢뻶컊쳢뗄냬램ꆣ 놾컄춨맽퓋폃쫐뎡펪쿺맜샭뗄횪쪶ꎬ샻폃PEST쒣탍ꆢSWOT럖컶쒣탍ꆢ컥솦뺺헹쒣탍ꎬ뛔컞쿟춨톶닢쫔틇웷쫐뎡뗄췢늿뮷뺳벰쓚늿뮷뺳뷸탐쇋짮죫뗄럖컶ꎬ럖컶쇋싞뗂폫쪩췟듄릫쮾ꎨR&Sꎩ듦퓚뗄췾킲벰믺폶ꎬ틔벰뫍뺺헹뛔쫖쿠뇈뷏듦퓚뗄닮뻠벰폅쫆ꎬ틀뻝쫐뎡펪쿺뗄샭싛ꎬ듓욷없닟싔ꆢ닺욷닟싔ꆢ볛룱닟싔ꆢ쿺쫛쟾뗀닟싔짏쳡돶쇋쿠펦뗄뗄쫐뎡펪쿺쪵쪩닟싔ꎬ듓뛸쓜듯떽쪹싞뗂폫쪩췟듄릫쮾볌탸삩듳닺욷뗄쫐뎡럝뛮ꎬ놣돖릫쮾튪쟳퓶뎤쯙뛈틔벰퓚컞쿟춨톶닢쫔틇웷쫐뎡뗄펯샻쮮욽벰돖탸랢햹ꆣ 춨맽짏쫶뗄럖컶ꎬ뇊헟죏캪싞뗂쪩췟듄릫쮾퓚욷없닟싔짏펦룃볌탸놣돖ퟔ벺룟뛋닢쫔틇웷쳡릩짌뗄욷없탎쿳ꎬ놣횤닺욷룟뗄뢽볓횵ꎬ춬쪱퓚뗍뛋닢쫔틇웷쫐뎡폃웤쯻뗄욷없-믝쏀ꎬ살췘햹ퟔ벺닺욷뗄쫐뎡럝뛮ꆣ퓚닺욷닟싔짏ꎬ돽쇋볌탸놣돖ퟔ벺폅쫆뗄쫖믺ퟛ닢틇ꆢ욵웗틇ꆢ탅뫅풴뗈닺욷ꎬ뮹튪볌탸삩듳쪸솿췸싧럖컶틇ꆢ쪾늨웷뗈쫐뎡죝솿뷏듳뗄틇웷쫐뎡럝뛮ꎬ놣횤릫쮾쿺쫛뛮뗄돖탸퓶뎤ꆣ틔벰붨솢룼뛠뗄쿺쫛쟾뗀ꆢ벰룼볓췪짆뗄쫛잰쫛뫳럾컱쳥쾵ꎬ볓잿췸싧펪쿺벰훐컄췸햾벼쫵횧돖솦뛈ꎬ듓뛸쪹릫쮾뗄닺욷쓜뢲룇룼뛠뗄훐킡뿍뮧ꎬ놣횤릫쮾쫐뎡럝뛮뗄뷸튻늽삩듳ꆣ 맘볼듊ꎺ싞뗂폫쪩췟듄릫쮾ꎬ컞쿟춨톶닢쫔틇웷ꎬ쫐뎡펪쿺 I
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 Abstract Rohde & Schwarz , As one leader of the wireless communications test equipment market, in the face of wireless communications technology, while constantly updated, is also facing more competitors in the fierce competition, resulting in lower product sales margins . And the company's wireless communications test equipment such as mobile phone tester, spectrum analyzer, signal Generator and other traditional test instruments, and constantly attacked by rival low-cost strategy, How to maintain market share, and how to maintain the profitability of products . And how to expand the company's Vector Network Analyzer market share? To ensuring a 15% annual growth requirements following Rohde & Schwarz company’s rule, to do in-depth strategic analysis through the use of marketing knowledge, marketing management, the use of PEST model, SWOT analysis model, five forces competitive model. Depend on the external environment and internal environment of the in-depth analysis of the Rohde & Schwarz of existing threats and opportunities, as well, and competitors compared to the gaps and strengths, based on marketing theory, from brand strategy, product strategy, pricing strategy, sales channel strategy, put forward the corresponding marketing implementation of the strategy to achieve the Rohde & Schwarz continue to expand product market share, growth rate required to maintain the company as well as wireless communications test equipment market, profitability and sustainable development. Through the above analysis, the author believes in the brand strategy, ROHDE & SCHWARZ should continue to maintain its high-end test equipment provider's brand image, ensuring products of high added value, while the low-end test equipment market with other brands – HAMEG, to expand their low-end product market share. In the product strategy, in addition to their own advantage to maintain mobile phone tester, spectrum analyzer, signal Generator, and other products, To expand the vector network analyzers, oscilloscopes and other instruments larger market share, ensure the company's sales continued to growth. And the establishment of more sales channels, and a more comprehensive pre-service system, strengthen the network marketing and technical support to the Chinese website, so that products can reach more small and medium sized customers, ensure the company to further expand market share. Keywords: ROHDE & SCHWARZ, Wireless Communication MarketꎬMarketing Strategy II
뛀뒴탔짹쏷 놾죋짹쏷쯹돊붻뗄톧캻싛컄쫇컒룶죋퓚떼쪦횸떼쿂뷸탐뗄퇐뺿릤ퟷ벰좡뗃뗄퇐뺿돉맻ꆣ뺡컒쯹횪ꎬ돽컄훐틑뺭뇪쏷틽폃뗄쓚죝췢ꎬ놾싛컄늻냼몬죎뫎웤쯻룶죋믲벯쳥틑뺭랢뇭믲킴맽뗄퇐뺿돉맻ꆣ뛔놾컄뗄퇐뺿ퟶ돶릱쿗뗄룶죋뫍벯쳥ꎬ뻹틑퓚컄훐틔쏷좷랽쪽뇪쏷ꆣ놾죋췪좫틢쪶떽놾짹쏷뗄램싉뷡맻평놾죋돐떣ꆣ 톧캻싛컄ퟷ헟잩쏻ꎺ 죕웚ꎺ 쓪 퓂 죕 톧캻싛컄냦좨쪹폃쫚좨쫩 놾톧캻싛컄ퟷ헟췪좫쇋뷢톧킣폐맘놣쇴ꆢ쪹폃톧캻싛컄뗄맦뚨ꎬ벴ꎺ톧킣폐좨놣쇴늢쿲맺볒폐맘늿쏅믲믺릹쯍붻싛컄뗄뢴펡볾뫍뗧ퟓ냦ꎬ퓊탭싛컄놻닩퓄뫍뷨퓄ꆣ놾죋쫚좨뮪훐뿆벼듳톧뿉틔붫놾톧캻싛컄뗄좫늿믲늿럖쓚죝뇠죫폐맘쫽뻝뿢뷸탐볬쯷ꎬ뿉틔닉폃펰펡ꆢ쯵펡믲즨쏨뗈뢴훆쫖뛎놣듦뫍믣뇠놾톧캻싛컄ꆣ 놣 쏜 □ ꎬ퓚 쓪뷢쏜뫳쫊폃놾쫚좨쫩ꆣ 놾싛컄쫴폚 늻놣쏜 □ ꆣ (쟫퓚틔짏랽뿲쓚듲 “ √ ” ) 톧캻싛컄ퟷ헟잩쏻ꎺ 횸떼뷌쪦잩쏻ꎺ 죕웚: 쓪 퓂 죕 죕웚: 쓪 퓂 죕
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 1 탷 싛 퇐뺿놳뺰ꆢ쒿뗄벰틢틥 퇐뺿뗄놳뺰 뷼쓪살평폚쫖믺ꎬ컞쿟뮥솪췸뗄웕벰ꎬ듙뷸쇋컞쿟춨톶짨놸훆퓬짌벰컞쿟춨톶닢쫔틇웷쫐뎡뗄뿬쯙랢햹ꎬ듓10쓪잰뗄컞쿟톰뫴믺ꎬ훰붥랢햹떽GSM쫖믺ꆢGPRS컞쿟럖ퟩ튵컱ꆢWCDMA쫖믺ꆢCDMA2000AꆢTD-SCDMA쫖믺벰컞쿟쫽뻝짏췸뾨뗄웕벰ꎬ뮹폐헢솽쓪탂랢햹뗄WiMAX,ꆢLTE훆쪽뗄컞쿟췸싧ꎬ뛔컞쿟춨톶닢쫔폫닢솿뎧볒살쮵ꎬ쎿튻룶뇪ힼ뗄랢햹뚼믡룸ퟔ벺듸살뫜듳뗄랢햹믺폶ꆣ떫죧맻쫐뎡냑컕뗄늻뫃ꎬ튲뚼믡룸뺺헹뛔쫖뎬풽ퟔ벺뗄믺믡ꆣ 냩쯦ퟅ죋쏇뛔컞쿟춨톶뫍컞쿟쫽뻝튵컱뗄탨쟳ꎬ듙뷸쇋컞쿟춨톶벼쫵뗄뿬쯙랢햹ꎬ춬쪱튲벫듳뗄듙뷸쇋컞쿟춨톶닢쫔틇웷쫐뎡뗄쪮쓪살뗄량쯙랱죙ꆣ 쒿잰컞쿟춨톶틇뇭쫐뎡훷튪평뗂맺뗄싞뗂폫쪩췟듄릫쮾ꎨ볲돆R&Sꎩꎬ쏀맺뗄낲뷝싗ꎨAgilentꎩꎬ죕놾뗄낲솢릫쮾ꎨAnritsuꎩ캪훷쇷릩펦짌ꎬ웤쯻뗄죧났램쮹ꎨAeroflexꎩꎬ쮼늩싗ꎨSpirentꎩꎬLitepoint뗈맺췢닢쫔틇웷뎧볒튲믽벫뷸뻼컞쿟춨톶닢쫔쇬폲ꎬ틔짏훚뛠뗄컞쿟춨톶틇웷닢쫔뎧짌쪹뗃쒿잰뗄쫐뎡뺺헹풽살풽벤쇒ꆣ컞쿟춨톶닢쫔틇웷쫐뎡ퟜ쳥맦쒣쿠뛔폫춨톶짨놸쫐뎡살쮵ꎬ랢햹뮹쫇뇈뷏컈뚨ꎬ쫐뎡죝솿늻믡돶쿖벱뻧놬햨쪽뗄퓶뎤ꆣR&S퓚컞쿟춨톶닢쫔쫐뎡쏦쇙ퟅ룼뛠잱퓚뺺헹뛔쫖뗄톹솦ꎺ퓚틆뚯춨톶훕뛋닢쫔쫐뎡쏦쇙ퟅ뒫춳뺺헹뛔쫖낲뷝싗ꎬ벰탂탋뗄뺺헹뛔쫖낲솢뫍났램쮹뗈탂췆닺욷뗄룼뛠뺺헹ꎬR&S퓚틆뚯춨톶훕뛋ퟛ닢틇쫐뎡샻죳뗄뷸튻늽붵뗍ꆣR&S뒫춳햼뻝쫐뎡슢뛏뗘캻뗄뗧듅볦죝ꎨEMCꎩ닢쫔쫐뎡튲뚼쏦쇙ퟅ SCHWARZBECH, EM TEST, ETS뗈뺺헹뛔쫖뗄돥믷뛸떼훂샻죳뗄붵뗍ꆣ뒫춳뗄햼뻝벼쫵쇬쿈폅쫆뗄욵웗틇ꆢ탅뫅풴ꆢ릦싊볆뗄쫐뎡튲틲캪뺺헹뛔쫖낲뷝싗ꆢ낲솢릫쮾뗄뗍볛닟싔뛸놶룐톹솦ꆣ 평폚컞쿟춨톶짨놸훆퓬짌뗈ퟮ훕폃뮧뗄샻죳늻뛏붵뗍ꎬ듓뛸복짙틇웷틇뇭뗄춶맦쒣ꎬ떼훂R&S퓚컞쿟춨톶닢쫔틇웷쫐뎡뗄샻죳싊튲늻뛏복짙ꆣ쯦ퟅWiMAXꆢ 1
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 LTE뗈탂뗄춨톶뇪ힼ돶쿖ꎬ낲솢ꆢ났램쮹뗈풭살퓚춨톶ퟛ닢틇쫐뎡짏벼쫵짏짔캢실뫳뗄뎧볒ꎬ튲쯦ퟅ탂닢쫔뇪ힼ뗄돶쿖ꎬ뛸췆돶ퟔ벺뗄탂닢쫔틇웷ꎬ펭춷룏짏ꆣR&S죧뫎퓚탂탋랢햹뗄닢쫔틇웷쫐뎡뺡뿬좷솢ퟔ벺뗄쇬쿈쫐뎡럝뛮ꎿ짏쫶헢킩컊쳢뚼벱쟐뗄탨튪뛔떱잰뗄R&S쫐뎡펪쿺닟싔뷸탐ퟛ뫏뗄럖컶ꎬ듓뛸쓜릻뺡솿ퟟ돶헢튻삧뺳ꎬ튲쫇룃싛컄톡쳢뗄뇘튪탔쯹퓚ꆣ 퓚헢룶죕쟷뺺헹벤쇒뗄쫐뎡ꎬ싞뗂폫쪩췟듄릫쮾폐뇘튪뛔떱잰뗄쫐뎡뷸탐짮죫럖컶ꎬ듓뛸뗃돶쓜쪹ퟔ벺놣돖뺺헹폅쫆뗄ퟩ뫏쫐뎡펪쿺닟싔ꆣ 놾컄퇐뺿뗄쒿뗄 떱잰컞쿟춨톶닢쫔쫐뎡ꎬ평폚컞쿟훕뛋닢쫔틇웷뎧볒듓뒫춳짏뗄낲뷝싗뫍싞뗂폫쪩췟듄릫쮾솽볒뗄뺺헹ꎬ쿖퓚틑뺭퇝뇤돉퓶볓쇋낲솢ꆢ났램쮹ꆢ쮼늩싗뗈뛠볒닢쫔틇웷뎧볒뺺헹뗄뻖쏦ꎬ쇭튻랽쏦ꎬ평폚컞쿟춨톶닺튵쫇튻룶돤럖뺺헹뗄탐튵ꎬ듳뗄춨톶짨놸훆퓬짌뫍훚뛠뗄쫖믺훆퓬짌뗄샻죳뚼뷸튻늽붵뗍ꎬ떼훂웤뛔틇웷닉릺뗄풤쯣튲쯵복ꎬ늢뛔컞쿟닢쫔틇웷뗄닉릺돉놾뿘훆쳡돶쇋룼룟뗄튪쟳ꎬ헢킩틲쯘뚼떼훂쇋컞쿟춨톶닢쫔틇웷쫐뎡샻죳뗄복짙ꎬ뛸싞뗂폫쪩췟듄릫쮾뗄쫐뎡쿺쫛쒿뇪쫇쎿쓪뇘탫듯떽15%틔짏뗄쓪퓶뎤싊ꎬ늢쟒놣돖샻죳10%뗄컈뚨퓶뎤ꆣ퓚컞쿟쪸솿췸싧럖컶틇ꆢ탅뫅풴뗈닢쫔틇웷쫐뎡ꎬ싞뗂폫쪩췟듄릫쮾뗄닢쫔틇웷벼쫵횸뇪짏늢늻뇈뺺헹뛔쫖낲뷝싗릫쮾닮ꎬ싞뗂폫쪩췟듄릫쮾뗄쪸솿췸싧럖컶틇횸뇪뫜뛠짵훁폅폚낲뷝싗릫쮾뗄쪸솿췸싧럖컶틇ꎬ떫쫇싞뗂폫쪩췟듄릫쮾쿠펦뗄쫐뎡럝뛮좴뇈낲뷝싗뗍뗄뛠ꆣ평폚틔짏돶쿖뗄훮뛠늻샻틲쯘ꎬ쪹뗃헢튻쒿뇪듯돉쪮럖삧쓑ꎬ틲듋폐뇘튪뛔싞뗂폫쪩췟듄릫쮾뗄쫐뎡펪쿺닟싔ퟷ돶짮죫뗄퇐뺿ꎬ틔듯떽릫쮾뗄쫐뎡쒿뇪ꆣ 놾퇐뺿뗄쒿뗄ꎬ뻍쫇쾣췻춨맽샻폃쫐뎡펪쿺맜샭뗄횪쪶쾵춳뗄럖컶싞뗂폫쪩췟듄릫쮾쯹뒦탐튵뗄췢늿뮷뺳벰쓚늿뮷뺳럖컶ꎬ헒돶쫊뫏싞뗂폫쪩췟듄릫쮾돖탸랢햹뗄쫐뎡펪쿺닟싔ꎬ퓚퓶볓쿺쫛쫕죫뗄춬쪱ꎬ뮹쓜뇜쏢볛룱햽ꎬ놣횤릫쮾샻죳뗄퓶뎤ꎬ듓뛸듯떽릫쮾쎿쓪쿺쫛뛮뇘탫퓶뎤15%ꎬ샻죳튲듯떽10%퓶뎤뗄쿺쫛쒿뇪ꆣ 놾컄퇐뺿뗄틢틥 컞쿟춨톶닢쫔탐튵쯦ퟅ컞쿟춨톶쫐뎡뗄톸쏍랢햹ꎬ훰붥돶쿖쇋풽살풽뛠뗄뺺헹2
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 헟ꎬ뺺헹뗄볓뻧늻뿉뇜쏢뗄떼훂쇋탐튵훐늿럖닢쫔틇웷뗄볛룱햽ꎬ듓뛸떼훂헻룶컞쿟춨톶닢쫔틇웷틇뇭탐튵뗄샻죳쿂붵ꎬ튲뇘좻쯰몦컞쿟춨톶닢쫔탐튵뗄뎤풶랢햹ꆣ 놾컄뛔싞뗂폫쪩췟듄릫쮾컞쿟춨톶닢쫔틇웷쫐뎡펪쿺닟싔뷸탐퇐뺿럖컶ꎬ뺡솿헒떽뇜쏢맽뛈뺺헹떼훂뗄볛룱햽ꎬ쯰몦릫쮾뗄쿺쫛샻죳ꆣ튲뛔캴살탐튵뗄랢햹ꆢ벰틇웷뗄닺욷맦뮮뷸탐럖컶ꎬ쓜냯릫쮾헒떽룼뫃뗄폐랢햹잰뺰뗄닺욷ꆣ뛔쳡룟닺욷뗄쫐뎡뺺헹솦폐뫜쿖쪵뗄틢틥ꆣ 뛔폚컞쿟춨톶닢쫔쫐뎡살쮵ꎬ맽뛈뺺헹떼훂닢쫔틇웷뎧볒뗄샻죳쿂붵ꎬ뇘좻쯰몦닢쫔틇웷뎧볒뛔탂벼쫵뗄퓙퇐뺿춶죫ꎬ뷸뛸펰쿬헻룶탐튵뗄랢햹ꆣ 놾컄뗄훷튪쓚죝 놾컄캧죆싞뗂폫쪩췟듄릫쮾퓚컞쿟춨톶닢쫔틇웷쫐뎡뗄펪쿺닟싔럖컶ꎬ쫗쿈뷩짜쇋싞뗂폫쪩췟듄릫쮾뗄랢햹룅뿶ꎬ벰웤퓚훐맺뗄쫐뎡쿺쫛쟩뿶ꆣ 좻뫳뷩짜쇋싞뗂폫쪩췟듄릫쮾쯹퓚뗄컞쿟춨톶닢쫔쇬폲쯹퓚탐튵뗄랢햹ힴ뿶ꎬ벰탐튵랢햹쟷쫆ꆣ럖컶쇋컞쿟춨톶닢쫔틇웷쫐뎡뗄췢늿뫪맛뮷뺳ꆣ뇭쏷쇋컞쿟춨톶닢쫔틇웷쫐뎡쒿잰죔좻쫇튻룶컈뚨퓶뎤뗄쫐뎡ꆣ쇭튻랽쏦튲평폚돶쿖쇋뷏뛠뗄뺺헹헟ꎬ떼훂뺺헹뗄볓뻧ꎬ듓뛸떼훂탐튵샻죳싊뗄쿂붵ꆣ 퓙듎쿪쾸뷸탐쇋탐튵뺺헹럖컶ꎬ샻폃컥솦쒣탍럖컶쇋컞쿟춨톶닢쫔틇웷탐튵쓚뗄쿖폐뺺헹헟뗄췾킲ꎬ탂뷸죫헟뗄췾킲ꎬ쳦듺욷뗄췾킲ꎬ틔벰폃뮧쳖볛뮹볛뗄쓜솦[4]뫍릩펦짌쳖볛뮹볛뗄쓜솦ꆣ 럖컶쇋컞쿟춨톶닢쫔탐튵쓚뗄훷튪뺺헹뛔쫖ꎬ헫뛔훷튪뗄뺺헹뛔쫖ꎺ낲뷝싗릫쮾뫍낲솢릫쮾살럖컶쇋릫쮾뗄쫐뎡펪쿺닟싔뗄폅좱뗣ꆣ 샻폃SWOT쒣탍ꎬ럖컶쇋싞뗂폫쪩췟듄릫쮾뗄뫋탄뺺헹쓜솦ꆣ [5]ퟮ뫳춨맽쫐뎡펪쿺닟싔뗄럖컶랽램ꎬ춨맽뛔쒿뇪쫐뎡뗄쾸럖ꆢ톡퓱벰뚨캻ꆣ 듓닺욷닟싔ꆢ쟾뗀닟싔ꆢ뚨볛닟싔ꆢ듙쿺닟싔뷸탐쇋쿪쾸럖컶ꎬ훆뚨쇋릫쮾뗄훷튪펪쿺닟싔ꎺ 1ꎩ췘햹릫쮾뗄욵웗틇쫐뎡럝뛮ꎬ쪵탔LISA볆뮮ꎨLead In Spectrum Analyzerꎩꆣ 2ꎩ얬솦삩듳쪸솿췸싧럖컶틇뗄쫐뎡럝뛮ꎬ쪵탐쟀햼쪸솿췸싧럖컶틇쫐뎡럝뛮뗄3
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 볆뮮ꎬ삩듳쫐뎡럝뛮ꆣ췘뿭쪸솿췸싧럖컶틇뗄쾵쇐닺욷쿟ꆣ 3ꎩ뷸죫쒿잰춨폃닢쫔틇웷쫐뎡럝뛮ퟮ듳뗄틇웷쫐뎡-쪾늨웷쫐뎡ꎬ삩듳싞뗂폫쪩췟듄릫쮾퓚닢쫔틇웷탐튵뗄ퟜ뗄쫐뎡럝뛮ꆣ 4ꎩ솪뫏캢늨짤욵죭볾짨볆릫쮾AWR릫쮾ꎬ벯돉짤욵럂헦짨볆죭볾ꎬ쳡릩짤욵ꆢ캢늨짨볆ꆢ닢쫔듓뛋떽뛋뗄좫랽쏦닢쫔랽낸ꆣ 5ꎩ볓잿릫쮾훐컄췸햾뗄췸싧벼쫵횧돖벰닺욷췆맣펪쿺닟싔ꆣ 6ꎩ볓잿닺욷뗄닮틬뮯ꎬ뇜쏢맽뛈뺺헹떼훂뗄볛룱햽ꆣ 퇐뺿뗄랽램뫍벼쫵슷쿟 놾컄쯹폃떽뗄퇐뺿랽램훷튪폐틔쿂벸훖ꎺ1ꎩ춼뇭럖컶램ꆣ뛔맺볊맺쓚춨폃닢쫔틇웷벰컞쿟춨톶닢쫔틇웷뗄쫐뎡샻폃춼뇭럖컶램ꎬ뷏횱맛뗄쏨쫶쇋쒿잰맺볊맺쓚닢쫔틇웷뎧볒벰늻춬닢쫔틇웷뗄쫐뎡럝뛮ꎬ쫐뎡퓶뎤벰쿺쫛ힴ뿶ꆣ2ꎩ붨쒣럖컶램ꆣ놾컄샻폃쇋PEST럖컶쒣탍뛔컞쿟춨톶닢쫔틇웷쫐뎡벰싞뗂폫쪩췟듄릫쮾뗄탐튵랢햹ힴ뿶ꎬ듓뫪맛짏ퟶ쇋쿪쾸뗄쇋뷢ꎬ샻폃SWOT럖컶쒣탍ꆢ싵뿋뛻·늨쳘컥솦쒣탍ꆢ벰늨쪿뛙뻘헳럖컶랽램뛔싞뗂폫쪩췟듄릫쮾뗄릫쮾뺺헹쓜솦벰닺욷뗄뺺헹쓜솦ꎬ틔벰뛔훷튪뺺헹뛔쫖뗄쫐뎡닟싔뷸탐쇋뇈뷏럖컶ꎬ뷡뫏쒿잰싞뗂폫쪩췟듄릫쮾뗄쫐뎡펪쿺닟싔ꆣ헫뛔듦퓚뗄쫐뎡컊쳢ꎬ좷뚨쇋쿠펦뗄쫐뎡펪쿺닟싔뫍쪵쪩랽낸ꆣ 놾컄닉폃뗄벼쫵슷쿟죧쿂ꎺ 놾컄춨맽뛔컞쿟춨톶닢쫔틇웷쫐뎡샻폃PEST쒣탍뷸탐뫪맛탐튵럖컶ꎬ샻폃SWOT쒣탍ꆢ컥솦쒣탍ꆢ늨쪿뛙뻘헳럖컶쇋싞뗂폫쪩췟듄릫쮾뗄탐튵뺺헹쓜솦ꎬ닺욷뺺헹쓜솦ꆣퟮ뫳룹뻝쫐뎡뗄쾸럖벰뚨캻ꎬퟜ뷡쇋싞뗂폫쪩췟듄릫쮾쫐뎡펪쿺훐뗄컊쳢벰뷢뻶냬램ꎬퟮ뫳쳡돶쇋싞뗂폫쪩췟듄릫쮾캪쇋듯떽릫쮾뗄쿺쫛쒿뇪뿉틔뻟쳥쪵쪩뗄쫐뎡펪쿺닟싔ꆣ 벼쫵슷쿟죧춼1-1쯹쪾ꆣ 4
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 싞뗂폫쪩췟듄릫쮾컞쿟춨톶닢쫔틇웷쫐뎡쿖ힴ컞쿟춨톶닢쫔폫닢솿쫐뎡ힴ뿶뫪맛럖컶컞쿟춨톶닢쫔쫐뎡탐튵뺺헹럖컶릫쮾닺쫐뎡뺺릫쮾뺺욷뺺헹헹뮷뺳훷튪뺺헹쓜솦솦럖컶-럖컶-헹뛔쫖럖컶-늨쪿뛙컥솦쒣럖컶SWTOT럖뻘헳럖탍컶컶쒿뇪쫐뎡퇐뺿ꎬ쫐뎡쾸럖벰뚨캻욷없펪쿺햽싔닺욷펪쿺햽싔볛룱펪쿺햽싔쟾뗀펪쿺햽싔쫐뎡펪쿺닟싔쪵쪩 춼1-1 놾컄럖컶뗄벼쫵슷쿟춼 5
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 2 싞뗂폫쪩췟듄릫쮾쿖ힴ럖컶 싞뗂폫쪩췟듄릫쮾뷩짜 싞뗂폫쪩췟듄릫쮾ꎨR&S릫쮾ꎩ평릫쮾뒴쪼죋Lothar Rohde늩쪿폫Hermann Schwarz늩쪿폚1933쓪퓚뗂맺쒽쓡뫚ퟢ폃뗄릫풢샯붨솢웰컯샭벼쫵뾪랢쪵퇩쫒ꎬ샺뺭웟쪮뛠쓪뗄랢햹ꎬ돉캪퓚좫쟲펵폐7500쏻풱릤뗄뿧맺릫쮾ꎬ돉캪얷훞ퟮ듳뗄컞쿟춨톶닢쫔폫뗧ퟓ닢솿틇웷뷢뻶랽낸쳡릩짌ꎬ튲쫇좫쟲튵컞쿟춨탅ꆢ맣능ꆢ탅쾢벼[41]쫵ꆢ낲좫벼쫵뗄쇬떼뎧짌ꆣ 싞뗂폫쪩췟듄릫쮾쳡릩뗄뷢뻶랽낸몭룇쇋ꎺ춨탅ꆢ뗧듅볦죝ꆢ춨폃뫍짤욵캢늨닢솿틇웷뫍닢쫔쾵춳 ꎻ컞쿟뗧춨톶쾵춳ꆢ쫽ퟖ벯좺춨탅쾵춳ꆢ춨탅낲좫ꆢ뗧쫓뫍틴욵맣능뗄뒫쫤ꆢ볠닢폫닢솿짨놸 ꆢ컞쿟뗧볠닢뫍뚨캻쾵춳ꆣ 2009쓪R&S뗄쓪펪튵뛮뎬맽쇋15틚얷풪ꎬ웤훐80%뗄펪튵뛮살ퟔ뗂맺틔췢뗄맺볊쫐뎡ꆣ 퓚컞쿟뗧볠닢쇬폲ꎬ싞뗂폫쪩췟듄릫쮾뗄훷튪뿍뮧쫇맺볒컞쿟뗧맜샭캯풱믡ꎬ틔벰맺볒낲좫늿쏅뫍늿뛓ꆣ훷튪폃폚쳡릩뛔컞쿟욵웗풴뷸탐맜샭ꆢ틔벰뺯폃ꆢ뿕훐붻춨맜훆ꆢ컞쿟뗧햾뗈룷훖컞쿟뗧탅뫅뷸탐볠닢벰욵웗풴맜샭뗄컞쿟탅뫅닢쫔뷓쫕믺ꆣ틔벰폃폚몣ꆢ슽ꆢ뿕볬닢300 kHz 훁 3 GHz 욵싊랶캧쓚뗄죎뫎컞쿟탅뫅뗄닢쿲뷓쫕믺ꎬ평폚벼쫵짏뗄뎤웚폅쫆ꎬ싞뗂폫쪩췟듄릫쮾뿉틔쳡릩욵웗볠닢ꆢ탅뫅뷓쫕믺ꆢ룷훖만뚨믲틆뚯컞쿟탅뫅뷓쫕믺뗈좫쾵쇐뷢뻶랽낸ꆣ 퓚컞쿟뗧볠닢뫍뚨캻쾵춳쇬폲ꎬ싞뗂폫쪩췟듄릫쮾햼뻝쇋룃쇬폲85%틔짏뗄쫐뎡럝뛮ꎬ믹놾짏뒦폚슢뛏뗘캻ꆣ 퓚맣능뗧쫓쇬폲ꎬ싞뗂폫쪩췟듄릫쮾쫇쫀뷧짏캩튻튻볒뿉틔쳡릩좫쳗뗄랢짤ꆢ볠뿘뫍닢솿쾵춳랽낸뫍짨놸뗄릩펦짌ꎬ튲쫇DABꆢDVBꆢATSC뫍MPEG2뗈탂탋쫽ퟖ뒫쫤탐튵뗄벼쫵쇬엜헟ꆣ뿉틔쳡릩맣능뗧쫓닢쫔랢짤믺ꆢ맣능뗧쫓닢쫔틇ꆢ뗧쫓럖컶틇ꆢ룷훖쫽ퟖ싫쇷랢짺웷뫍럖컶틇뗈좫쳗뗄닢쫔뷢뻶랽낸ꆣ퓚맣능뗧쫓쇬폲뗄룟뛋짨놸훐ꎬ싞뗂폫쪩췟듄릫쮾뗄닢쫔닢솿틇웷짨놸평폚벼쫵짏뗄쿈뷸탔ꎬ믹놾6
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 퓚룟뛋짨놸쫐뎡튲쫇뻓폚뻸뛔뗄쇬쿈폅쫆ꎬ믹놾짏햼뻝쇋쫐뎡70%틔짏뗄럝뛮ꎬ평폚짨놸볛룱낺맳ꎬ맣능닢쫔틇웷믹놾퓚컥췲떽쪮벸췲얷풪횮볤ꎬ싞뗂폫쪩췟듄릫쮾뗄맣능뗧쫓닢쫔닢솿틇웷믹놾뚨캻퓚훐룟뛋쫐뎡뿍뮧ꆣ뿍뮧훷튪쫇룷쪡쫐뗄맣능뗧[41]쫓첨ꆢ쫽ퟖ뷓쫕믺뎧볒ꆣ 퓚뗧듅볦죝 (EMC) 닢쫔쇬폲ꎬ싞뗂폫쪩췟듄릫쮾튻횱ퟷ캪룃쇬폲뗄쇬뻼헟ꎬ뛠쓪살튻횱쇬떼ퟅEMC닢쫔틇뇭뗄쫐뎡ꆣ캪쇋싺ퟣ닺욷낲좫탔뗄탨쟳ꎬ뺡뿉쓜복짙뗧ퟓ짨놸닺욷횮볤뗧듅룉죅ꎬ쫐뎡짏뗄쎿튻훖뗧웸ꆢ뗧ퟓ짨놸탨튪싺ퟣ럻뫏EMC맦랶뇪ힼ뗄믹놾닢쫔튪쟳ꆣ쿠맘뇪ힼ맦뚨쇋뗧듅룉죅ꎨEMIꎩ뗄ퟮ듳횵틔벰뗧듅뾹죅뛈믲쏴룐뛈ꎨEMSꎩ뗄ퟮ킡횵ꆣ싞뗂폫쪩췟듄릫쮾쳡릩뗄EMC닢쫔닺욷듓풤죏횤ퟔ뚯닢쫔뷓쫕믺떽좫쳗뗄EMC죏횤닢쫔쾵춳ꆣ늢쟒캪늻춬풤쯣뗄뿍뮧쳡릩쇋뷢뻶랽낸ꆣ룃쇬폲뗄훷튪뗄뿍뮧냼삨쇋룷훖룷퇹뗄릤튵ꆢ좨췾늿쏅ꆢ뛀솢뗄닢쫔믺릹ꎬ틔벰뻼쫂뫍헾뢮ퟩ횯ꆣ퓚뗧듅볦죝닢쫔닢솿짨놸쇬폲ꎬ싞뗂폫쪩췟듄릫쮾퓚벼쫵짏튻횱놣돖[41] ퟅ쇬쿈뗄폅쫆ꆣ퓚컞쿟춨톶닢쫔폫닢솿쇬폲ꎬ싞뗂폫쪩췟듄릫쮾쓜쳡릩욵웗럖컶틇ꆢ탅뫅풴ꆢ릦싊볆ꆢ컞쿟뗧ퟛ뫏닢쫔틇ꆢ쪸솿췸싧럖컶틇ꆢ틴욵럖컶틇ꆢ헢킩닢쫔틇웷퓚벼쫵횸뇪짏뚼뒦폚튵뷧쇬쿈뗄뗘캻ꎬ 싞뗂폫쪩췟듄릫쮾쫐뎡쿖ힴ 싞뗂폫쪩췟듄릫쮾퓚좫쟲뗄쫐뎡쿖ힴ 춼2-1쿔쪾쇋싞뗂폫쪩췟듄릫쮾1997쓪떽2008쓪볤뗄좫쟲쿺쫛뛮뗄뿬쯙퓶뎤ꎬ훷튪쫇듓1998쓪뾪쪼떽2008쓪웚볤ꎬ헢뛎쪱볤튲쫇좫쟲컞쿟춨톶쫐뎡랢햹ퟮ뿬쯙뗄10쓪ꎬ컞쿟춨톶닢쫔틇웷쫐뎡믹놾짏쫇뫍컞쿟춨톶쫐뎡춬늽퓶뎤ꆣ 7
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 쓪뛈쿺쫛뛮ꎨ 냙췲얷풪ꎩ160014001200100080060040020001997-1998-1999-2000-2001-2002-2003-2004-2005-2006-2007-19981999200020012002200320042005200620072008 춼2-1 싞뗂폫쪩췟듄릫쮾좫쟲쿺쫛뛮 ꎨ쫽뻝살풴ꎺ릫쮾쓚늿쇏ꎩ 싞뗂폫쪩췟듄릫쮾쫇튻룶벼쫵뒴탂탍뗄릫쮾ꎬ릫쮾뗄좫쟲맍풱ퟜ쫽퓚7500죋ퟳ폒ꎬ웤훐퇐랢늿쏅뗄풱릤햼떽40%ퟳ폒ꎬ쫐뎡펪쿺죋풱햼떽30%ퟳ폒ꎬ웤쯻뗄쫇뢺퓰짌컱뫍짺닺뗄풱릤ꎬ뿉틔뾴돶싞뗂폫쪩췟듄릫쮾쫇쫴폚뗤탍뗄벼쫵뒴탂탍릫쮾ꎬ릫쮾뗄뫋탄뺺헹솦튲쫇웤뛠쓪믽샛뗄벼쫵쪵솦뫍쫐뎡욷없펰쿬솦ꎬ릫쮾캻폚뗂맺쏀쏷룼뗄짺닺쿟뚼쫇ퟔ뚯뮯뗄쇷쮮쿟짺닺ꎬ쪵볊짺닺쿟풱릤횻햼뻝ퟜ풱릤죋쫽뗄15%ꎬ뇈샽뫜킡ꆣ뇈뷏춼2-1뫍춼2-2ꎬ뿉틔뾴돶ꎬ쯤좻듓2002쓪떽2008쓪ꎬ릫쮾뗄쿺쫛뛮듓80틚얷풪퓶뎤떽140틚얷풪ꎬ퓶뎤쇋75%ꎬ 떫쿠펦뗄풱릤ퟜ쫽듓2002쓪뗄5890ꎬ퓶볓떽2008쓪ퟜ풱릤7500죋ꎬ횻퓶뎤쇋27%ꆣ뿉틔뾴돶싞뗂폫쪩췟듄릫쮾뗄죋뻹킧싊퓶뎤쫇뇈뷏뿬뗄ꆣ릫쮾샺쓪풱릤쫽솿릫쮾풱릤쫽솿7500800072006900635070006160589060005000400030002000100002002-20032003-20042004-20052005-20062006-20072007-2008 춼2-2 싞뗂폫쪩췟듄릫쮾좫쟲맍풱ퟜ쫽 ꎨ쫽뻝살풴ꎺ싞뗂폫쪩췟듄릫쮾탻뒫쫖닡 2009ꎩ 8
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 룹뻝Prime Date 2009쓪뗄쫐뎡춳볆ꎬ퓚닢쫔틇웷쫐뎡ꎬ쿺쫛뛮ퟮ룟뗄쫇낲뷝싗릫쮾ꎨAgilentꎩꎬ싞뗂폫쪩췟듄릫쮾ꎨR&Sꎩ업퓚뗚뛾캻ꎬ뫳쏦틀듎쫇낲솢릫쮾ꎨANRITSUꎩꆢ났램쮹ꎨAEROFLEXꎩꆢ첩뿋ꎨTektronixꎩꆢ낮뗂췲닢쫔ꎨAdvantestꎩ,죧춼2-3쯹쪾ꆣSales R&S Basket1,800Agilent1,600R&S1,400Anritsu1,200AeroflexTektronix1,000Advantest80060040020001999200020012002200320042005200620072008R&S Basket: MRT, SpA,NwA, SG, ArbG, PowM, AA / Source: Prime Data 춼2-3 싞뗂폫쪩췟듄릫쮾펪튵뛮폫뺺헹뛔쫖뇈뷏럖컶ꎨ쫽뻝살풴ꎺPrime Dateꎩ 듓춼2-3뿉틔뾴돶싞뗂폫쪩췟듄릫쮾뗄쫐뎡튵벨듓1999쓪떽2008쓪웚볤랢햹뫜뿬ꎬ뛸쟒뮹폐뫜듳뗄퓶뎤잱솦ꆣ Market Shares R&S BasketAgilentR&SAnritsuAeroflexTektronixAdvantest60%50%40%30%20%10%0%1999200020012002200320042005200620072008R&S Basket: MRT, SpA,NwA, SG, ArbG, PowM, AA / Source: Prime Data 춼2-4 싞뗂폫쪩췟듄릫쮾폫뺺헹뛔쫖쫐뎡럝뛮뇈뷏쫽뻝ꎨ쫽뻝살풴ꎺPrime Dateꎩ 9 Sales mUSDMarket share
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 듓쫐뎡럝뛮짏살뾴ꎨ죧춼2-4쯹쪾ꎩꎬ낲뷝싗릫쮾ퟜ뗄쫐뎡럝뛮쒿잰뮹쫇햼뻝뗚튻캻ꎬ떫쫇듓1999쓪뾪쪼ꎬ낲뷝싗뗄쫐뎡럝뛮틑뾪쪼퓚훰늽쿂붵ꎬ듓1999쓪뗄쫐뎡햼폐싊57%ꎬ떽2008쓪쫐뎡햼폐싊횻폐43%ꎬ뛸헢웚볤싞뗂폫쪩췟듄뗄쫐뎡럖뛮퓚훰늽퓶볓ꎬ듓1999쓪뗄15%ꎬ떽2008쓪쫐뎡럝뛮틑퓶볓떽30%ꎬ뿉틔쮵낲뷝싗릫쮾뚪뗴뗄쫐뎡럝뛮튲쫇놻싞뗂폫쪩췟듄릫쮾쟀햼뗄쫐뎡럝뛮ꆣ 웤쯻벸볒뗄쫐뎡럝뛮믹놾뚼퓚10%틔쿂ꆣ믹놾짏듓1999쓪떽2009쓪ꎬ헢10쓪볤ꎬ싞뗂폫쪩췟듄릫쮾뗄쫐뎡럝뛮쫇랢햹ퟮ뿬뗄ꎬ헢컞틉뗃틦폚컞쿟춨톶닢쫔쫐뎡뗄뿬쯙랢햹ꎬ뮹폐싞뗂폫쪩췟듄릫쮾퓚컞쿟춨톶닢쫔쇬폲뗄벼쫵쇬쿈폅쫆ꎬ틔벰싞뗂폫쪩췟듄릫쮾퓚훐맺쫐뎡뗄뿬쯙랢햹ꎬ듓1999쓪뗄GSM춨톶쾵춳떽쿖퓚뗄WCDMA 3G춨톶쫐뎡ꎬ웤벼쫵뗄뫋탄뚼쫇듓얷훞랢햹맽살ꎬ쯹틔뗂맺뗄싞뗂폫쪩췟듄릫쮾튲뷨훺헢튻폅쫆ꎬ쓜퓚컞쿟춨톶닢쫔쇬폲뿬쯙랢햹ꆣ 죧뇭2-1뫍춼2-5쯹쪾ꎬ룹뻝싞뗂폫쪩췟듄릫쮾룷늿쏅닺욷뛔펦뗄쿺쫛뛮럖컶살뾴ꎬ쒿잰싞뗂폫쪩췟듄ퟮ듳뗄쫐뎡쿺쫛쫕죫살ퟔ쫖믺훆퓬쇬폲ꎬ훷튪쫇뛔펦뗄쫖믺ퟛ닢틇닺욷ꎬ햼뻝쇋싞뗂폫쪩췟듄릫쮾20%뗄쿺쫛쫕죫ꎬ웤듎쫇맣능뗧쫓닺욷쇬폲ꆢ틔벰짤욵풪웷볾뎧볒뫍몽쳬ꆢ뻼릤늿쏅ꆣ헢벸룶늿쏅뗄튵컱쿺쫛뛮햼뻝쇋릫쮾%뗄럝뛮ꆣ튲쫇릫쮾뗄훘뗣튵컱랢햹늿쏅ꆣ뛔폚풪웷볾훆퓬짌ꆢ몽쳬뻼릤뗈훷튪뿍뮧좺ꎬ훷튪뗄닢쫔틇웷탨쟳쫇ꎺ쪸솿췸싧럖컶틇ꆢ욵웗틇뫍탅뫅풴뗈틇웷ꆣ 뇭2-1 싞뗂폫쪩췟듄릫쮾룷늿쏅뛔펦뗄쿺쫛펪튵뛮 튵컱쇬폲 쿺쫛뛮 ꎨ잧 얷풪ꎩ 250 쫖믺훆퓬튵 190 풪웷볾훆퓬짌 170 몽쳬뻼릤 130 췸싧퓋펪짌 130 닢쫔쪵퇩쫒 100 킾욬냫떼쳥뎧볒 230 맣능뗧쫓닺욷 40 뷌폽쇬폲 1240 뫏볆 10
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뷌폽쇬폲쫖믺훆퓬튵맣능뗧쫓닺욷5%20%쫖믺훆퓬튵18%풪웷볾훆퓬짌몽쳬뻼릤킾욬냫떼쳥뎧볒풪웷볾훆퓬짌췸싧퓋펪짌8%15%닢쫔쪵퇩쫒킾욬냫떼쳥뎧볒닢쫔쪵퇩쫒맣능뗧쫓닺욷10%뷌폽쇬폲췸싧퓋펪짌몽쳬뻼릤10%14% 춼2-5 싞뗂폫쪩췟듄릫쮾룷튵컱쇬폲쿺쫛뛮쯹햼뇈샽 싞뗂폫쪩췟듄릫쮾퓚훐맺뗄쫐뎡쿖ힴ 싞뗂폫쪩췟듄릫쮾폚1985쓪퓚놱뺩짨솢쇋뗚튻볒듺뇭뒦ꎬ쫇ퟮ퓧퓚훐맺짨솢듺뇭믺릹뗄100볒췢웳튵횮튻ꆣ쯦ퟅ튵컱뗄뿬쯙랢햹ꎬ싞뗂폫쪩췟듄릫쮾폖쿈뫳퓚짏몣ꆢ맣훝ꆢ돉뚼ꆢ컷낲뫍짮?짨솢쇋듺뇭뒦ꆣ ퟔ1999쓪훁뷱ꎬ싞뗂폫쪩췟듄퓚훐맺뗄튵컱뷸죫톸쏍랢햹뗄쪱웚ꎬ쓪욽뻹퓶뎤싊떽쇋듯30%ꆣ쒿잰퓚훐맺컞쿟춨탅닢쫔쇬폲뗄쫐뎡럝뛮틑듯떽쇋40%ꎬ퓚훐맺뗄뗧듅볦죝듳탍닢쫔쾵춳쇬폲ꎬ쫐뎡럝뛮듯떽쇋70%ꎬ퓚훐맺뿕훐붻맜뫍컞쿟뗧볬닢[44]폫뚨캻쫐뎡듯떽쇋50-60%쫐뎡럝뛮ꆣ웤훐퓚컞쿟춨탅쇬폲뗄뺺헹ퟮ캪벤쇒ꎬ컄헂 뗄럖컶튲훷튪캧죆죧뫎쳡룟릫쮾퓚컞쿟춨탅닢쫔쇬폲쫐뎡럝뛮살뷸탐퇐뺿ꆣ평폚훐맺뷼벸쓪컞쿟춨톶쫐뎡뗄뿬쯙랢햹ꎬ싞뗂폫쪩췟듄훐맺뗄쿺쫛뛮퓚싞뗂폫쪩췟듄좫쟲쿺쫛뛮훐업쏻뗚튻ꎬ죧춼2-6쯹쪾ꎬ업쏻횮뫳뗄틀듎쫇쏀맺ꆢ펢맺ꆢ뗂맺ꆢ틢듳샻ꆢ첨췥ꆢ몫맺ꆢ컷냠퇀ꆢ뛭싞쮹ꆣ헢룶업쏻믹놾짏튲랴펳쇋룷맺컞쿟춨톶쫐뎡뗄랢햹쯙뛈ꆣ싞뗂폫쪩췟듄퓚훐맺튵컱뗄뿬쯙퓶뎤ꎬ훷튪튲뗃틦폚훐맺헢벸쓪뻛벯쇋좫쟲듳늿럖뗄쫖믺훆퓬튵ꎬ틔벰컞쿟춨톶짨놸뗄닺튵솴뗄뿬쯙퓶뎤ꆣ 11
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 훐맺쏀맺펢맺뗂맺틢듳샻첨췥몫맺죕놾컷냠퇀뛭싞쮹 춼2-6 싞뗂폫쪩췟듄릫쮾2009쓪쿺쫛뛮업쏻잰10캻뗄맺볒 ꎨ쇏살풴ꎺ싞뗂폫쪩췟듄릫쮾쓚늿쇏ꎩ 싞뗂폫쪩췟듄릫쮾쫐뎡펪쿺훐듦퓚뗄컊쳢 뺡맜싞뗂폫쪩췟듄릫쮾쒿잰퓚컞쿟춨톶닢쫔틇웷쫐뎡뒦폚쇬떼뎧짌뗘캻ꎬ떫쫇튻횱틔살ꎬ싞뗂폫쪩췟듄릫쮾쫇틔벼쫵캪떼쿲뗄릫쮾ꎬ릫쮾뗄탻뒫뿚뫅쫇“Pushing Limit”ꎬ튻횱ힷ쟳닢쫔틇웷닺욷벼쫵짏뗄늻뛏뒴탂뫍쇬쿈ꆣ떫퓚뛔펦닺욷뗄쫐뎡펪쿺짏뮹늻쫇뫜샭쿫ꎬ훷튪뇭쿖퓚틔쿂벸룶랽쏦ꎺ 1ꎩ쒿잰릫쮾뗄벸샠훷튪닺욷ꎺ컞쿟ퟛ뫏닢쫔틇ꆢ욵웗틇ꆢ탅뫅풴ꆢ쪸솿췸싧럖컶틇ꆢ릦싊볆퓚벼쫵짏뚼뒦폚탐튵뗄ퟮ쇬쿈뗄쮮욽ꎬ뫜뛠닢쫔횸뇪뚼폅폚뺺헹뛔쫖ꎬ떫쫇퓚쿠펦뗄쫐뎡럝뛮짏ꎬ싞뗂폫쪩췟듄릫쮾뗄닺욷늢쎻폐뒦폚탐튵쓚뗄뗚튻쏻ꆣ 2ꎩ쇭튻랽쏦ꎬ컞쿟춨톶닢쫔틇웷쫐뎡쿠뛔폫웤쯻쫐뎡살쮵ꎬ뮹쫇튻룶벼쫵쏅볷럇뎣룟뗄탐튵ꎬ훷튪뺺헹헟뚼쫇맺볊짏뗄쇬떼뎧짌ꎬ뛸쟒쎿룶닢쫔틇웷뎧볒뚼룷폐닠훘뗣ꆣ쒿잰훐맺컞쿟춨톶닢쫔틇웷뎧볒퓚벼쫵횸뇪뫍닺욷릦쓜짏폫맺볊뗄닢쫔틇웷쇬떼뎧짌쿠뇈ꎬ뮹폐뫜듳뗄닮뻠ꎬ틲뛸ꎬ퓚컞쿟춨톶닢쫔틇웷쫐뎡짏ꎬ뺺헹헟쿠뛔살쮵ꎬ뮹쫇뇈뷏짙뗄ꆣ퓚쿠뛔뇈뷏짙뗄뺺헹쫐뎡짏ꎬ싞뗂폫쪩췟듄릫쮾뗄닺욷쿺쫛볛룱뷼벸쓪붵뗄럇뎣샷몦ꎬ퇏훘펰쿬쇋릫쮾뗄샻죳ꎬ돶쿖쇋맽뛈뺺헹뗄쟩뿶ꎬ죧뫎뇜쏢돶쿖샠쯆뗄볛룱햽ꎬ튲탨튪듓쫐뎡펪쿺닟싔짏뷸탐짮죫럖컶ꆣ 3ꎩ퓚춨폃닢쫔틇웷쫐뎡훐ꎬ뛔폚펦폃쏦ퟮ맣뗄쪾늨웷쇬폲ꎬ싞뗂폫쪩췟듄릫쮾횮잰튻횱뚼쎻폐뷸죫ꎬ죧맻릫쮾퓚쪾늨웷헢튻쇬폲쓜쟀햼튻늿럖쫐뎡럝뛮ꎬ뛔폚쳡12 million Euro
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 짽릫쮾뗄헻쳥튵벨틔벰췘햹뿍뮧좺ꎬ믡폐뫜듳뗄냯훺ꆣ 4ꎩ퓚뿍뮧탨튪쳡릩좫쳗뗄닢쫔랽낸뗄쪱뫲ꎬ뛔뇈뺺헹뛔쫖ꎬ싞뗂폫쪩췟듄릫쮾좱랦퇐랢뷗뛎뗄짤욵ꆢ캢늨짨볆럂헦죭볾ꎬ늻쓜쳡릩좫쳗뗄닢쫔랽낸ꆣ 5ꎩ릫쮾뗄쫐뎡욷없펰쿬솦뮹뇈뷏쓑뢲룇떽훚뛠뗄훐킡뿍뮧ꆣ 헫뛔짏쯹쫶뗄싞뗂폫쪩췟듄릫쮾쫐뎡펪쿺훐듦퓚뗄컊쳢ꎬ튪쟳뛔싞뗂폫쪩췟듄릫쮾뗄쫐뎡펪쿺닟싔뷸탐짮죫뗄럖컶ꎬ헒돶듦퓚뗄컊쳢뫍뷢뻶뗄냬램ꆣ 13
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 3 컞쿟춨톶닢쫔틇웷쫐뎡럖컶 컞쿟춨톶닢쫔틇웷쫐뎡쿖ힴ 좫쟲닢쫔폫닢솿틇웷쫐뎡쿖ힴ 닢쫔폫닢솿틇웷쫇헻룶뗧ퟓ짨놸탐튵퇐랢ꆢ닢쫔ꆢ짺닺룷뮷뷚랢햹뗄믹뒡ꎬ닢쫔폫닢솿틇웷놻맣랺펦폃폚룷룶뗧ퟓ탐튵ꎬ웤폃뮧몭룇쇋냼삨쿻럑뗧ퟓꆢ웻뎵ꆢ맺럀ꆢ뷌폽ꆢ헾뢮ꆢ냫떺쳥훆퓬ꆢ춨탅뗈훮뛠탐튵ꆣ쒿잰좫쟲닢쫔폫닢솿쫐뎡훷튪폐[11]죽룶듳뗄쇬폲ꎺ춨탅닢솿쫐뎡ꆢퟔ뚯닢쫔짨놸ꆢ냫떼쳥뫍춨폃닢쫔짨놸쫐뎡ꆣ 웤훐컞쿟춨톶닢쫔쫐뎡쫇퓶뎤ퟮ뿬뗄쫐뎡ꎬ믹폚뛔3G춶삭뚯킧펦뗄럖컶ꎬ2009-2011쓪훐맺춨탅닢쫔쫐뎡풤닢붫놣돖13%ퟳ폒뗄퓶뎤싊ꆣ2011쓪쫐뎡맦쒣폐췻춻웆45틚풪ꆣ 룹뻝Frost & Sullivan뗄뗷닩뷡맻ꎬ쒿잰좫쟲춨폃닢쫔틇웷쫐뎡훷튪평쪾늨웷ꆢ욵웗럖컶틇ꆢ탅뫅랢짺웷ꆢ췲폃뇭벸틇웷햼뻝훷쇷ꆣꎨ죧춼3-1쯹쪾ꎩꎬ쯄훖틇웷쯹햼럝뛮틀듎캪%ꎬ%ꎬ%ꎬ%ꎬ헢벸훖훷튪틇웷탍뫅ꎬ뻍햼뻝쇋춨폃닢쫔틇웷뎬맽60%뗄쫐뎡럝뛮ꆣ뛸쪾늨웷룼쫇룃쇬폲햼뻝럝뛮ퟮ듳닺욷ꎬ뷶뷶쪾늨웷뻍햼[11]뻝쇋죽럖횮튻뗄럝뛮ꆣ 쯦ퟅ뷼쓪살컞쿟춨탅탂벼쫵뗄뿬쯙랢햹ꎬ튲듸뚯쇋컞쿟춨톶닢쫔틇웷쫐뎡짏쫖믺ퟛ뫏닢쫔틇ꆢ쪸솿췸싧럖컶틇ꆢ욵웗럖컶틇쯹햼뗄쫐뎡럝뛮훰붥퓶볓ꆣ평폚쒿잰좫쟲룷맺뚼퓚믽벫랢햹컞쿟뿭듸췸싧ꎬ3G/4G뗈탂컞쿟춨톶뇪ힼ뗄늻뛏퇝뷸ꎬ벫듳뗄듙뷸쇋욵웗럖컶틇ꆢ틆뚯훕뛋ퟛ뫏닢쫔틇ꆢ쪸솿췸싧럖컶틇뗄쫐뎡톸쯙랢햹ꆣ뷼솽쓪평폚컯솪췸뗄탋웰ꎬ듸뚯RFID벼쫵퓚쪵볊훐뗄맣랺펦폃ꎬ튲뷏듳뗄듙뷸쇋쫐뎡뛔욵웗틇뗄탨쟳ꆣ14
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뗧ퟓ볆쫽웷릦싊볆싟벭럖컶틇%%%쪾늨웷죎틢늨탎랢짺웷욵웗틇%쪸솿췸싧럖컶틇탅뫅풴%췲폃뇭쪾늨웷쪸솿췸싧럖컶틇췲폃뇭%싟벭럖컶틇%릦싊볆탅뫅풴%뗧ퟓ볆쫽웷욵웗틇죎틢늨탎랢짺웷% 춼3-1 닢쫔폫닢솿틇웷쫐뎡틇웷럝뛮 ꎨ쫽뻝살풴ꎺFrost&Sullivan ꎩ 쯦ퟅ뗧ퟓ탂벼쫵뗄랢햹ꎬ닢쫔틇웷튲뎯ퟅ벯돉횧돖뛠닢쫔뇪ힼ훆쪽랢햹뗄쟷쫆ꎬ틔벰뷼쓪살쫽ퟖ뗧쫓ꆢ쿻럑뗧ퟓ뗈쫐뎡뗄뿬쯙랢햹ꎬ맀볆퓚캴살3쓪뗄쪱볤샯ꎬ춨폃닢쫔쫐뎡풤볆붫틔~%뗄퓶뎤싊컈늽퓶뎤ꆣ 퓚뗧ퟓ닢쫔닢솿쇬폲쓚ꎬ룹뻝주뗏췸퇐뺿쫽뻝쿔쪾ꎬ2007쓪춨폃닢쫔틇웷쫐뎡업쏻잰쪮캻뗄뎧짌죧뇭3-1쯹쪾ꆣ 뇭3-1 닢쫔폫닢솿틇웷쫐뎡잰10쏻 No. Name 쏻돆 맺뇰놸힢 1 Agilent 낲뷝싗 쏀맺좫쟲ퟮ듳닢쫔닢솿틇웷짌 2 Tektronix 첩뿋 쏀맺쪾늨웷쫐뎡뗚튻 얷훞ퟮ듳닢쫔틇웷짌ꎬ힢폫컞쿟춨3 Rohde & Schwarz 싞뗂폫쪩췟듄 뗂맺톶닢쫔쫐뎡 4 Fluke 뢣슻뿋 쏀맺훷펪릤튵닢쫔틇뇭 5 Lecroy 솦뿆 쏀맺훷펪쪾늨웷 6 Anritsu 낲솢 죕놾죕놾ퟮ듳뗄닢쫔닢솿틇웷짌 7 Yokogawa 뫡뫓 죕놾훷펪릤튵ꆢ짺닺뿘훆틇웷 듦뒢웷닢쫔쇬쿈ꎬ좫쟲ퟮ듳냫떺쳥닢8 Advantest 낮뗂췲 죕놾쫔짨놸훆퓬짌 9 Aeroflex 났램쮹 쏀맺훷펪춨톶닢쫔틇웷 10 Keithley 벪쪱샻틇웷 쏀맺훷펪뗧풴ꎬ쫽뻝닉벯닺욷 쫽뻝살풴ꎺFrost & Sullivan 2007ꎬ08 듓뇭3-1훐뿉틔뾴돶ꎬ낲뷝싗햼퓚닢쫔틇웷쇬폲쿺쫛튵벨업쏻뗚튻ꎬ쫇좫쟲ퟮ듳뗄닢쫔폫닢솿틇웷뎧짌ꎬ웤쯼업쏻잰쪮캪뗄틇웷뎧짌튲럖뇰퓚룷ퟔ쾸럖쫐뎡쇬폲샎샎냑컕쇬쿈폅쫆ꆣ죧첩뿋퓚쪾늨웷쫐뎡햼뻝뗚튻ꎬ싞뗂폫쪩췟듄릫쮾퓲힢퓚컞쿟닢쫔쇬폲ꆣ 15
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 쇭췢ꎬ업쏻잰쪮캻뗄닢쫔틇웷뎧짌햼뻝쇋춨폃닢쫔쇬폲81%뗄쫐뎡럝뛮ꎬ쫐뎡벯훐뛈쿠뛔뷏룟ꆣ헢훷튪쫇평폚룃쇬폲뛔닺욷퇐랢벼쫵튪쟳뷏룟ꎬ탨튪듳솿뗄죋솦ꆢ닆솦풴뗄춶죫ꎬ춬쪱튲쫜떽벼쫵돖탸뒴탂쓜솦ꎬ횪쪶샛믽뗄쿞훆ꎬ탎돉뷏룟뗄탐튵뷸죫뇚생ꆣ 훐맺컞쿟춨톶닢쫔탐튵랢햹쿖ힴ 1ꎩ훐맺쫇쒿잰좫쟲컞쿟춨톶닢쫔탨쟳랢햹ퟮ뿬뗄쫐뎡횮튻 ퟔ훐맺볓죫WTO틔살ꎬ평폚훐맺쿠뛔뷏뗍뗄죋릤돉놾ꎬ맺췢듳뗄춨톶짨놸훆퓬짌뚼퓚훐맺돉솢짺닺릤뎧ꎬ훐맺퓚뎤죽뷇ꆢ훩죽뷇뗈뗘쟸튲펿쿖돶듳솿뗄OEM릤뎧ꎬ쿱좫쟲뷏듳뗄벸볒OEM릤뎧ꎬ죧뢻쪿뾵ꎨFOXCONNꎩꆢ캰뒴솦ꎨFLEXTRONIXꎩꆢ틔벰짮?뗄뇈퇇뗏ꎨBYDꎩ뗈ꎬ뚼퓚훐맺뿬쯙랢햹ꎬ헢킩듺릤뎧돐뷓쇋훮죧억믹퇇ꆢ쏀맺욻맻릫쮾ꆢ쒦췐싞삭뗈헢킩듳뗄춨톶짨놸웳튵뻸듳늿럖뗄춨톶훕뛋뗄OEM짺닺ꆣ훐맺쒿잰틑뺭돉캪쫀뷧짏춨톶뗧ퟓ탐튵뗄뗚튻훆퓬듳맺ꎬ룼쫇쒿잰쫖믺훆퓬튵뗄좫쟲훆퓬릤뎧ꆣ훐맺뗄컞쿟춨톶쫐뎡튲쫇좫쟲랢햹ퟮ뿬뗄쫐뎡횮튻ꆣ룹뻝iSuppli뗄퇐뺿놨룦쿔쪾ꎬ2009쓪훐맺ퟜ릲쫖믺돶믵솿듯떽틚늿ꎬ뷏2008쓪돉뎤21%ꆣ웤훐훐맺쫖믺짨볆릫쮾뗄돶믵솿캪틚늿ꎬ춬뇈퓶뎤37%ꆣ틔좥쓪좫쟲12틚늿쫖[38]믺쫐뎡볆쯣ꎬ훐맺쫖믺웳튵퓚좫쟲뗄쫐뎡럝뛮듯떽쇋34%ꆣ 평폚쎿첨쫖믺돶뎧잰ꎬ뚼뇘탫튪뺭맽쫖믺ퟛ닢틇ꆢ믲헟욵웗틇뗄닢쫔ꎬ놣횤럻뫏닢쫔맦랶닅쓜돶뎧ꆣ뛸쟒쫖믺퓚죫췸쪱ꎬ튲탨튪춨맽볬닢믺릹폃욵웗틇ꆢ탅뫅풴ꆢ쫖믺ퟛ뫏닢쫔틇뗈틇뇭죏횤횮뫳ꎬ닅쓜랢쫖믺죫췸탭뿉횤ꆣ쯹틔컞쿟닢쫔틇웷탨쟳튲쯦ퟅ훐맺춨톶짨놸벰훕뛋뗄퓶볓뛸퓶볓ꆣ 2ꎩ훐맺쒿잰맺쓚뗄춨톶닢쫔틇웷탐튵퓚벼쫵짏죔좻놻맺췢뗄닢쫔틇웷쇬쿈웳튵쯹냑돖 쒿잰퓚훐맺맺쓚컞쿟춨톶닢쫔폫닢솿탐튵훷튪뮹쫇평맺췢뗄벸볒듳뗄닢쫔폫닢솿틇웷뎧볒냑돖ꎬ죧쏀맺뗄낲뷝싗릫쮾ꎬ뗂맺뗄싞뗂폫쪩췟듄릫쮾벰죕놾뗄낲솢릫쮾뗈ꆣ쒿잰맺쓚뗄닢쫔틇웷훆퓬짌훷튪폐훐맺뗧ퟓ뿆벼벯췅릫쮾뗚41퇐뺿쯹ꆢ놱뺩탇뫓쇁뗣릫쮾ꆢ커몺훚폑뿆벼뗈뗈ꎬ떫평폚퓚벼쫵횸뇪ꆢ틇웷탔쓜뗈훘튪닎쫽짏맺쓚닢쫔틇웷릫쮾폫낲뷝싗ꆢR&Sꆢ낲솢ꆢ첩뿋뗈헢킩맺볊짏듳뗄닢쫔틇웷릫쮾쿠뇈16
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뮹폐뷏듳뗄닮뻠ꆣ쯹틔훐맺훆퓬뗄닢쫔틇웷쒿잰퓚훷쇷닢쫔틇웷쫐뎡짏쯹햼뗄쫐뎡럝뛮뮹뇈뷏킡ꆣ 3ꎩ훐맺틆뚯럶돖TD-SCDMA춨톶뇪ힼ룸맺쓚닢쫔틇웷뎧볒듸살믺폶 쯤좻훐맺맺쓚뗄닢쫔틇웷뎧볒퓚벼쫵짏뮹실뫳폚맺볊짏뗄닢쫔탐튵쇬떼헟ꎬ떫쫇훐맺뗄컞쿟춨톶닢쫔틇웷쫐뎡좴쫇맺볊짏닢쫔닢솿틇웷퓶뎤ퟮ뿬뗄쫐뎡횮튻ꆣ틲듋훐맺헾뢮튲듳솦럶횲맺쓚뗄춨톶닢쫔틇웷탐튵퓚TD-SCDMA뇪ힼ짏쓜룏짏맺볊짏뗄쇬쿈뎧볒ꆣ훐맺틆뚯훷췆뗄훐맺쳡돶뗄TD-SCDMA 3G컞쿟뇪ힼꎬ쒿잰뷶뷶퓚훐맺폐워붨췸싧ꎬ틲듋싞뗂폫쪩췟듄릫쮾ꆢ낲뷝싗릫쮾퓚TD-SCDMA훆쪽뗄닢쫔틇웷짏ꎬ늢쎻폐춶죫첫뛠뗄퇐랢솦솿ꎬ횻쫇췆돶쇋폃폚짺닺닢쫔뗄럇탅쇮쒣쪽TD-SCDMAퟛ닢틇ꆣ늢쎻폐ힼ놸췆돶퇐랢닢쫔폃뗄TD-SCDMA탅쇮쒣쪽뗄쫖믺ퟛ닢틇ꎬ헢뻍룸맺쓚뗄닢쫔틇웷뎧볒쇴돶쇋랢햹뗄뿕볤ꆣ뛸쟒맺쓚뗄탇뫓쇁뗣릫쮾ꆢ커몺훚폑뿆벼릫쮾뚼폐췆돶ퟔ벺뗄TD-SCDMA탅쇮뗄쫖믺ퟛ닢틇ꎬ늢쟒퓚뮪캪ꆢ훐탋춨톶헢킩맺쓚듳탍뗄춨톶짨놸짌훐뾪쪼폐킡엺솿뗄쪹폃ꆣ튲쳡릩쇋튻룶랢햹뗄웵믺ꆣ 4ꎩ맺췢뗄쇬쿈닢쫔틇웷뎧볒훰늽퓚훐맺뾪쪼짨솢퇐랢훐탄ꎬ뾪쪼놾췁뮯뗄퇐랢짺닺 쯦ퟅ훐맺컞쿟춨톶닢쫔쫐뎡뗄뿬쯙랢햹ꎬ틔벰뺺헹뗄볓뻧ꆣ맺췢쇬쿈뗄닢쫔틇웷뎧볒뾪쪼훰늽퓚훐맺짨솢퇐랢훐탄ꎬ죧쏀맺낲뷝싗릫쮾뻍쫕릺쇋쯄뒨뗄잰럦뗧ퟓ벯췅ꎬ늢퓚쯄뒨뾪쪼짺닺ퟔ벺뗄뗍뛋닢쫔틇웷ꆣ싞뗂폫쪩췟듄릫쮾튲퓚놱뺩짨솢퇐랢훐탄ꎬ뷸탐TD-SCDMA훆쪽닢쫔틇웷뗄놾췁뮯뾪랢ꆣ헢킩튲믡듙뷸훐맺맺쓚닢쫔틇웷훆퓬튵벼쫵뗄랢햹ꆣ 5ꎩ훐맺컞쿟춨톶훆퓬튵뿍뮧룼볓힢훘돉놾폅쫆ꎬ볓뻧쇋퓚훐맺컞쿟닢쫔틇웷뗄뺺헹벤쇒돌뛈 평폚훐맺쫇쒿잰쫀뷧짏컞쿟춨톶닢쫔탨쟳퓶뎤ퟮ뿬뗄맺볒ꎬ뛸돉놾폅쫆폖쫇맺쓚춨톶훆퓬튵ퟮ듳뗄폅쫆ꎬ틲듋ꎬ컞쿟춨톶닢쫔틇웷뎧짌퓚맺쓚퓢폶쇋뇈퓚좫쟲웤쯻뗘랽룼벤쇒뗄볛룱뺺헹ꆣ 17
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 컞쿟춨톶닢쫔틇웷쫐뎡뫪맛뮷뺳럖컶 싞뗂폫쪩췟듄릫쮾쯹뒦뗄컞쿟춨톶닢쫔탐튵폫웤뛔펦뗄췢늿뮷뺳룷훖펪쿺틲쯘맘쾵뫜듳ꎬ틲듋뫜폐뇘튪샻폃PEST쒣탍ꎬ뛔릫쮾듓탐튵뗄뫪맛헾훎ꆢ뺭볃ꆢ짧믡뫍뿆벼뗈랽쏦ꎬ살럖컶컞쿟춨톶닢쫔틇웷쫐뎡뗄뫪맛뮷뺳ꆣ PEST럖컶쫇횸뫪맛뮷뺳뗄럖컶ꎬ뫪맛뮷뺳폖돆튻냣뮷뺳ꎬ쫇횸펰쿬튻쟐탐튵뫍웳튵뗄룷훖뫪맛틲쯘ꆣ뛔뫪맛뮷뺳틲쯘ퟷ럖컶ꎬ늻춬탐튵뫍웳튵룹뻝ퟔ짭쳘뗣뫍뺭펪탨튪ꎬ럖컶뗄뻟쳥쓚죝믡폐닮틬ꎬ떫튻냣뚼펦뛔헾훎ꎨPoliticalꎩꆢ뺭볃ꎨEconomicꎩꆢ짧믡ꎨSocialꎩ뫍벼쫵ꎨTechnologicalꎩ헢쯄듳샠펰쿬웳튵뗄훷튪췢늿뮷뺳틲쯘뷸탐[2]럖컶ꆣ볲떥뛸퇔ꎬ돆횮캪PEST럖컶램ꆣ 퓚뷸탐PEST럖컶쪱ꎬ탨튪듓쯹폐틲쯘훐즸톡돶튻킩맘볼틲쯘ꎬ뛔웤듓뷏짮뗄[3]닣듎짏럖컶ꆣ 헾닟램싉뮷뺳럖컶ꎨPolitical Factorsꎩ 평폚싞뗂폫쪩췟듄릫쮾쯹뒦뗄뗧ퟓ짨놸닢쫔폫닢솿틇웷탐튵쫇뗧ퟓ탐튵랢햹뗄믹뒡뫍놣헏ꎬ뛔폚뗧ퟓ탐튵뗄퇐랢ꆢ짺닺ꆢ훊솿놣횤뚼폐ퟅ늻뿉쳦듺뗄훘튪ퟷ폃ꆣ뛸쟒쯹뒦뗄탐튵랢햹놳뺰ꆢ쯹뒦맺볒뗄헾닟램싉뛔릫쮾뗄뺭펪뚼폐벫듳뗄펰쿬ꆣ 훷튪듓틔쿂벸룶랽쏦살쮵쏷ꎺ 1ꎩ쒿잰좫쟲틑뛔컞쿟춨톶닺욷짨뚨쇋퇏룱뗄닺욷닢쫔맦랶ꎬ뇘탫뷨훺폚닢쫔틇웷살쪵쿖ꆣ 캪쇋놣횤컞쿟짨놸뗄낲좫탔뫍뿉뾿탔ꎬ쫀뷧짏짨솢쇋룷훖컞쿟뇪ힼ캯풱믡ꎬ룷맺튲뛔컞쿟뗧ퟓ춨톶닺욷뗄ힼ죫짨솢쇋퇏룱뗄뇪ힼꆣ죧뛔3G춨톶닺욷ꎬ쒿잰맺볊짏폐얷훞GCFꎨGlobal Certification Forumꎩꆢ쏀맺뗄PTCRBꆢ틔벰IEEE뚼뛔컞쿟춨톶닺욷뗄닢쫔훆뚨쇋퇏룱뗄닢쫔튪쟳벰닺욷ힼ죫뗄횸뇪튪쟳ꎬ헢킩튪쟳쪹뗃컞쿟춨톶짨놸짌뇘탫릺싲룟뺫뛈뗄닢쫔틇웷살놣횤닢쫔튪쟳ꆣ 샽죧ꎺ쒿잰컞쿟닺욷뛔죋쳥럸짤듳킡뗄컊쳢놻맣랺맘힢ꎬ떱잰놻맣랺뷓쫜뗄뇪ힼ쫇뛔SAR (Specific Absorption Rate)횵뷸탐닢쫔ꎬSAR뗄쪵볊틢틥뻍쫇뛔죋쳥뗄럸짤쓜솿뗄듳킡, 쯼쫇횸럸짤놻죋쳥춷늿믲짭쳥룷늿캻ퟩ횯컼쫕뗄뇈싊ꎬ떥캻쫇W/kgꆣ 18
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 맺볊럇뗧샫탔럸짤놣뮤캯풱믡ꎨICNIRPꎩ뫍얷훞맦뚨뗄SAR횵짏쿞뇪ힼ캪2W/kgꎬ쏀맺솪냮춨톶캯풱믡ꎨFCCꎩ맦뚨뗄ퟮ듳SAR횵캪 ꆶ쫖돖뫍짭쳥엥듷쪹폃뗄컞쿟춨탅짨놸뛔죋쳥뗄뗧듅헕짤 ꆷꆣ 헢퇹쿠맘뗄춨톶닢쫔뎧볒뻍뇘탫릺싲쿠펦뗄SAR뗄닢쫔틇웷ꎬ살놣횤닺욷럻뫏쿠맘헾닟뗄튪쟳ꎬ헢뻍룸싞뗂폫쪩췟듄릫쮾뗄SAR닢쫔짨놸듸살뗄뫜뫃뗄쫐뎡믺폶ꆣ 2ꎩ맺볊짏뛔뗧ퟓ닺욷뗧듅볦죝탔뗄잿훆탔죏횤튪쟳ꎬ듙뷸쇋뗧듅볦죝닢쫔쫐뎡뗄랱죙 캪쇋놣횤닺욷뗄낲좫탔ꎬ쒿잰맺볊뫍맺쓚뚼튪쟳뛔뗧ퟓ닺욷뷸탐쇋잿훆뗧듅볦죝죏횤ꎬ틔놣횤뗧ퟓ닺욷횮볤늻믡뮥쿠룉죅ꆣ쒿잰듓맺볒뗄볆솿훊솿볬닢퇐뺿풺ꆢ룷퇐뺿쯹ꆢ룷룶뫍뗧ퟓ훆퓬쿠맘뗄웳튵ꎬ냼삨웻뎵뗧ퟓꆢ뗧ퟓ춨톶짨놸ꆢ뗧ퟓ폩샖짨놸ꆢ쯹폐헢킩짨놸뗄웳튵뚼뇘탫ퟶ뗧듅볦죝닢쫔죏횤ꎬ틲뛸릺싲뗧듅볦죝볬닢짨놸튲돉캪헢킩웳튵쯹뇘탫뗄톡퓱ꎬ뛸싞뗂폫쪩췟듄릫쮾폖쫇뗧듅볦죝닢쫔쇬폲뗄쇬떼웳튵ꎬ맺볒뛔뗧듅볦죝닢쫔죏횤뗄잿훆튪쟳ꎬ뇘좻듙뷸싞뗂폫쪩췟듄릫쮾퓚뗧듅볦죝닢쫔쇬폲튵벨뗄뿬쯙쳡룟벰랢햹ꆣ 3ꎩ맺볒벼쫵떼쿲헾닟뛔닢쫔틇웷쫐뎡뗄펰쿬 훐맺쒿잰헽퓚췆뚯뛔맣능뗧쫓쫽ퟖ뮯ꎬ춬쪱튲삭뚯쇋쫽ퟖ뗧쫓닢쫔틇웷쫐뎡뗄랢햹ꆣ쇭튻랽쏦ꎬ훐맺쿖퓚믽벫췆탐TD-SCDMA뗄3G닢쫔뇪ힼꎬ뛸TD-SCDMA컞쿟춨톶뇪ힼ횻폐퓚훐맺펦폃ꎬ쯹틔낲뷝싗뫍싞뗂폫쪩췟듄릫쮾뚼쎻폐췆돶탅쇮쒣쪽뗄쫖믺ퟛ닢틇ꎬ뛸횻쫇췆돶쇋헫뛔짺닺닢쫔뗄럇탅쇮쒣쪽뗄쫖믺ퟛ닢틇ꆣ뚪뗴쇋뫜뛠탨튪닢쫔TD-SCDMA쫖믺폃뮧뗄쫐뎡럝뛮ꆣ 4ꎩ맺볊짏뛔룟뛋짨놸뗄돶뿚쿞훆뛔닢쫔틇웷뗄펰쿬 헾훎램싉뮷뺳틲쯘튲듦퓚ퟅ늻샻뗄펰쿬ꎬ평폚쏀맺뫍얷쏋뛔훐맺닉좡쇋룟벼쫵틇웷돶뿚뗄맜훆듫쪩ꎬ싞뗂폫쪩췟듄릫쮾뗄뫜뛠뛔폚뿉틔랢햹뻼릤퇐뺿뗄룟욵뗧ퟓ닢쫔짨놸ꎨ욵싊퓚40GHz틔짏ꎩꆢ틔벰뛔룟욵컞쿟뗧볠닢볠쳽뗄닢쫔짨놸ꎬ뮹폐뫜뛠샗듯탅뫅뗄볠닢짨놸ꎬ틔벰뫜뛠붢퓘ꆢ믺퓘춨톶짨놸뚼쫇늻쓜쿲훐맺돶뿚뗄ꆣ뛸헢튻늿럖뗄펪튵뛮쫇럇뎣뿉맛뗄ꆣ 19
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뺭볃뮷뺳럖컶ꎨEconomic Factorsꎩ 듓2000쓪떽2010쓪웚볤ꎬ훐맺뗄틆뚯춨톶뿬쯙랢햹ꎬ2000쓪펵폐튻늿쫖믺뛔웕춨릤킽ퟥ살쮵뮹쫇뇈뷏짝돞뗄쿻럑ꎬ뛸떽2010쓪ꎬ쫖믺틑뺭돉쇋죋쏇뗄짺믮뇘탨욷ꎬ뛸쟒뫜뛠죋뮹춬쪱펵폐뫃벸늿쫖믺ꎬ짵훁뫜뛠죋좺캪쇋쪱짐ꎬ쫖믺틑뺭쫇1쓪튻뮻믲헟2쓪튻뮻쇋ꆣ좫쟲쫖믺쫐뎡뗄놬햨쪽퓶뎤ꎬ튲듳듳듙뷸쇋쫖믺닢쫔틇웷탐튵뗄톸쏍랢햹ꎬ듓2000쓪뾪쪼ꎬ쫖믺ퟛ닢틇CMU200뗄쿺쫛럝뛮튻횱햼뻝쇋싞뗂폫쪩췟듄릫쮾ퟜ쿺쫛튵벨뗄20%틔짏ꎬ늢뮹퓚훰쓪짏짽ꎬ떽2009쓪ꎬ쫖믺ퟛ닢틇CMU200뗄쿺쫛럝뛮틑뺭햼떽쇋싞뗂폫쪩췟듄릫쮾ퟜ쿺쫛튵벨뗄35%ꆣ 2008쓪쯦ퟅ쏀맺듎듻캣믺틽랢좫쟲뷰죚몣킥뗄놬랢ꎬ튲톸쯙펰쿬쇋쫖믺훆퓬튵뗄쫐뎡ꎬ떼훂쫖믺쫐뎡랢믵솿뗄벱뻧복짙ꆣ튲떼훂쇋뫜뛠쫖믺훆퓬릤뎧뗄쫖믺ퟛ닢틇돶쿖쇋쿐훃ꎬ퓙볓짏뚼쫖믺쫐뎡뗄늻좷뚨탔ꎬ뫜뛠쫖믺훆퓬짌뚼춣횹쇋릺싲닢쫔틇웷ꎬ헢튲떼훂쇋싞뗂폫쪩췟듄릫쮾2008쓪떽2009쓪짏냫쓪뗄튵벨쿂뮬쇋20%ꎬ듓2009쓪쿂냫쓪뾪쪼뗄뺭볃뢴쯕ꎬ튲듸뚯쇋쫖믺훆퓬튵뗄잿뺢랴떯ꎬ뛔쫖믺ퟛ닢틇CMU200뗄탨쟳벱뻧엲헍ꎬ떼훂싞뗂폫쪩췟듄릫쮾뗄뗂맺릤뎧짺닺쿟싺뢺뫉퓋ꎬ뛔뫜뛠쫐뎡뚩떥뮹늻쓜벰쪱붻믵ꆣ뿉볻뺭볃뮷뺳뛔릫쮾뗄펪쿺튵벨펰쿬쫇럇뎣쿔훸[39]뗄ꆣ 훐맺쒿잰쫇좫쫀뷧ퟮ듳뗄쫖믺듺릤뎧뻛벯뗘ꎬ퓚틔짏몣캪훐탄뗄뎤죽뷇뫍틔짮?캪훐탄뗄훩죽뷇탎돉쇋좫쟲ퟮ듳뗄쫖믺릩펦솴닺뗘ꆣ쿱뷶뷶뻍퓚짮?훜뇟ꎬ뻍폐뢻쪿뾵ꆢ캰뒴솦ꆢ뇈퇇뗏ꆢ뗈벸볒듳탍뗄쫖믺듺릤뎧ꆣ뮹폐늻볆웤쫽뗄훐킡탍쫖믺듺릤뎧ꆣ헢킩뚼쫇틲캪퓚뎤죽뷇뫍훩죽뷇헢킩뗘랽뚼탎돉쇋럇뎣췪놸뗄쫖믺닺튵솴ꆣ짮?튲돉쇋좫쟲ퟮ듳뗄즽햯쫖믺쫤돶닺뗘ꆣ2008쓪뷰죚럧놩틔뫳ꎬ맘뇕쇋뫜뛠즽햯쫖믺훆퓬뎧ꎬ뛸헢튻늿럖즽햯쫖믺훆퓬짌뛔싞뗂폫쪩췟듄릫쮾뗄쫖믺ퟛ닢틇뗄탨쟳쫇뫜듳뗄ꆣ튻쓪뗄쫖믺ퟛ닢틇뗄탨쟳맀볆퓚짏잧첨ꎬ튲뻍쫇쿠떱폚쯰쪧4잧췲얷풪쿺쫛튵벨뗄쫐뎡ꆣ 춬쪱평폚즽햯쫖믺뗄뿬쯙랢햹ꎬ튲떼훂헻룶쫖믺탐튵뺺헹볓뻧ꎬ틔벰뷼쓪살죋릤돉놾뗄짏짽ꎬ떼훂쫖믺듺릤뎧뗄샻죳뿬쯙쿂붵ꎬ2006쓪웚볤쫖믺듺릤뎧짺닺튻첨쫖믺듳룅뮹폐100풪죋쏱뇒ퟳ폒뗄샻죳ꎬ떽2010쓪듺릤뎧짺닺튻첨쫖믺듳룅뻍횻폐20
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 늻떽10풪죋쏱뇒뗄샻죳ꆣ평폚쫖믺훆퓬짌뗄샻죳헻쳥쿂붵ꎬ튲떼훂뛔쫖믺ퟛ닢틇뗄릺싲뺭럑풤쯣퇏훘붵뗍ꎬ듓뛸튲볤뷓떼훂쇋쫖믺ퟛ닢틇뗄쫐뎡탨쟳헻쳥쿂붵틔벰샻[40]죳싊뗄붵뗍ꆣ 짧믡컄뮯뮷뺳럖컶ꎨSocial Factorsꎩ 1ꎩ쯦ퟅ죋쏇짺믮쮮욽뗄늻뛏쳡룟ꎬ뛔컞쿟춨톶뗄튪쟳튲폫죕뻣퓶ꎬ쿻럑쓜솦튲훰붥퓶잿ꎬ쿖퓚죋쏇뛔컞쿟춨톶뗄튪쟳ꎬ틑늻뷶뷶쫇튪쟳컞쿟뗄폯틴춨뮰ꎬ뮹냼삨컞쿟쫓욵춨톶ꆢ컞쿟췸싧쫽뻝뗄탨쟳늻뛏퓶볓ꆣ 2ꎩ쯦ퟅ죋쏇뛔컞쿟춨톶닺욷뗄탨쟳죕틦삩듳ꎬ죋쏇뛔컞쿟춨톶짨놸뗄훊솿튪쟳튲죕쳡쳡룟ꎬ냼삨뛔컞쿟춨톶닺욷뛔죋짭쳥붡뾵뗄펰쿬튲죕틦맘힢ꆣ죋쏇튲믡맘힢쫖믺뗄럸짤쫇럱믡뛔죋쳥퓬돉짋몦ꎬ럸짤컊쳢틑뺭돉캪짧믡짏뛔즽햯쫖믺헹싛뗄죈뗣컊쳢횮튻ꎬ쒿잰맺볒뛔컞쿟춨톶닺욷뗄닢쫔튲퓶볓쇋SAR,OTA뗄닢쫔뇪ힼꆣ헢킩튲삩듳쇋컞쿟춨톶짨놸뗄닢쫔탨쟳ꎬ싞뗂폫쪩췟듄릫쮾튲튲쓜쳡릩쿠펦뗄닢쫔랽낸ꆣ 3ꎩ쒿잰맺쓚뗄뗧탅퓋펪짌ꎬ죧훐맺틆ꆢ훐맺솪춨ꆢ훐맺뗧탅튻횱퓚믽벫뗄췆탐쫖믺춨뮰ꆢ쫖믺컞쿟짏췸ꆢ쫖믺뢶럑뗈뛠쿮퓶횵튵컱ꎬ헢킩튲벫듳뗄듙뷸쇋죋쏇뛔컞쿟춨톶짨놸틔벰컞쿟쫽뻝튵컱뗄벫듳탨쟳ꎬ쯦ퟅ훐맺틆뚯춨탅췸싧퓋펪짌췆돶뗄튵컱늻뛏룼탂짽벶ꎬ튲듙쪹죋쏇늻뛏짽벶릺싲ퟔ벺뗄쫖믺ꎬ쫖믺튲훰붥평웕춨뗄뗧뮰릦쓜랢햹떽뻟폐쪱짐뛠릦쓜ꎬ쯹폐헢킩뚼듙뷸쇋컞쿟춨톶짨놸쫐뎡뗄볌탸뿬쯙랢햹ꎬ싞뗂폫쪩췟듄릫쮾뗄컞쿟닢쫔틇웷튲뇘좻믡폐룼뛠뗄쫐뎡탨쟳ꆣ 벼쫵뮷뺳럖컶ꎨTechnological Factorsꎩ 1ꎩ벼쫵쟷쫆튻ꎺ춨톶뇪ힼ뗄늻뛏랢햹 컞쿟춨톶닢쫔틇웷탐튵쯦ퟅ춨톶벼쫵뗄랢햹뛸늻뛏랢햹ꎬ쯦ퟅ2G쪱듺뗄GSM훷튪쫇믹폚폯틴춨톶ꎬ랢햹떽3G춨톶쪱듺뗄죽듳춨톶뇪ힼꎬ틔얷훞캪훷튪듺뇭WCDMA훆쪽ꆢ놱쏀쳡돶뗄CDMA2000훆쪽ꆢ틔벰틔훐맺캪훷췆뗄TD-SCDMA훆쪽ꎬ뮹폐랢햹떽4G쪱듺뗄LTE뇪ힼꆣ훷튪쫇평뒫춳뗄폯틴튵컱랢햹떽틔평폯틴ꆢ쫽뻝ꆢ쫓욵뫍틆뚯탔튵컱릹돉뗄뛠훖튵컱죚뫏ꆣ컞쿟탂벼쫵튲붫쿲ퟅ틆뚯ꆢ뿭듸ꆢ뛠쎽쳥뗄랽쿲볌탸랢햹ꎬ탂탋뗄뿭듸컞쿟뷓죫벼쫵ꎨWiMAXꆢWi-FiꆢLTEꎩ뗈뒦폚21
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 쫐뎡쳴햽헟뗄뗘캻ꆣ 2ꎩ벼쫵랢햹쟷쫆뛾ꎺ컞쿟닢쫔틇웷뗄쇭튻룶랢햹쟷쫆쫇“탩쓢뮯”ꎬ헢쫇퓚틇웷쇬폲ꆢ볆쯣믺벼쫵폫틇웷벼쫵쿠뷡뫏탎돉뗄튻훖탂룅쓮-탩쓢틇웷ꆣ 탩쓢틇웷ꎨVirtual InstrumentꎬVIꎩ쫇쿖듺틇웷벼쫵폫볆쯣믺벼쫵쿠뷡뫏뗄닺컯ꎬ쯦ퟅ볆쯣믺벼쫵뗄뿬쯙랢햹ꎬCPU뒦샭쓜솦퓶잿ꎬ평폚쫽ퟖ탅뫅뒦샭벼쫵뗄뷸늽ꎬ쪵쿖룷훖탅뫅뒦샭뗄죭볾쯣램뺫뛈풽살풽룟ꎬ쯙뛈튲풽살풽뿬ꎬ퓚틇웷뗄탅뫅뒦샭늿럖ꎬ폃죭볾듺쳦펲볾틑돉캪뿉쓜ꆣ폃볆쯣믺죭볾쪵쿖뒫춳틇웷뗄탅뫅뒦샭뫍뷡맻쿔쪾벰틇웷뿘훆늿럖ꎬ늻퓙폃펲볾살쪵쿖ꎬ믹폚헢훖풭샭뗄틇웷뻍쫇탩쓢틇웷ꆣ헢[12]퇹쯦ퟅ볆쯣믺뗄랢햹믡훰붥붵뗍닢쫔틇웷뗄돉놾ꆣ 3ꎩ벼쫵랢햹쟷쫆죽ꎺ믹폚죭볾컞쿟뗧벼쫵뗄돉쫬ꎬ믹폚춬튻컞쿟닢쫔틇웷욽첨쓜횧돖룼뛠뗄닢쫔릦쓜ꆣ 쯦ퟅ춨톶뇪ힼ뗄늻뛏랢햹ꎬ벰죭볾뚨틥컞쿟뗧ꎨSDRꎩ벼쫵뗄돉쫬ꎬ쿖퓚뗄컞쿟닢쫔틇웷뚼쓜춬쪱횧돖늻춬춨톶닢쫔뇪ힼꎬ놣뮤쇋뿍뮧뗄틇웷춶ꆣ 4ꎩ 벼쫵랢햹쟷쫆쯄ꎺ쯦ퟅ볆쯣믺CPU뒦샭쓜솦퓶잿ꎬ벰쫽ퟖ탅뫅뒦샭웷DSP벼쫵뗄랢햹ꎬ닢쫔틇웷뎯ퟅ뛠뫋뫍늢탐닢쫔랽쿲랢햹ꎬ벫듳뗄쳡룟쇋닢솿쯙뛈ꎬ떫[13]춬쪱튲복짙쇋쫐뎡닢쫔틇웷뗄탨쟳ꆣ 22
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 4 컞쿟춨톶닢쫔틇웷쫐뎡탐튵뺺헹럖컶 컞쿟춨톶닢쫔틇웷쫐뎡뺺헹뮷뺳럖컶 폫ퟜ쳥뮷뺳쿠뇈ꎬ탐튵뮷뺳뛔뺺헹폅쫆뫍뎬뛮샻죳뗄펰쿬룼캪횱뷓ꆣ탐튵뗄뺺헹솦뫍탐튵샻죳잱솦뿉틔폃싵뿋뛻·늨쳘뗄컥솦쒣탍살럖컶ꆣ룹뻝잱퓚뷸죫헟뗄췾킲ꆢ릩펦짌ꆢ싲랽ꆢ쳦듺욷틔벰떱잰뺺헹뛔쫖횮볤뺺헹뗄벤쇒돌뛈컥룶랽쏦살럖컶컞쿟[10]춨톶닢쫔틇웷쇬폲뗄탐튵뺺헹쟩뿶ꆣ 잱퓚뷸죫헟뗄췾킲 퓚뗧ퟓ닺욷닢쫔폫닢솿쇬폲ꎬ쒿잰벸볒듳뗄틇웷훆퓬짌믹놾짏틑뷼탎돉쇋ퟔ벺뗄뛀쳘폅쫆ꎬ쿱싞뗂폫쪩췟듄듓돉솢쪱웰ꎬ뻍튻횱쫇힢퓚컞쿟춨톶닢쫔폫닢솿쇬폲ꎬ폈웤쫇웤닢쫔뷓쫕믺뫍욵웗럖컶틇뗄벼쫵튻횱쫇탐튵뗄쇬떼헟ꎬ튲햼뻝ퟅ뷏듳뗄쫐뎡럝뛮ꎬ퓚컞쿟춨톶닢쫔틇웷뗄룟뛋쫐뎡ꎬ횮잰튻횱쫇싞뗂폫쪩췟듄뫍낲뷝싗솽볒틇웷릩펦짌햼뻝쇋뻸듳늿럖뗄쫐뎡럝뛮ꎬ좻뛸쯦ퟅ컞쿟춨톶뗧ퟓ짨놸쫐뎡뗄량쯙랢햹ꎬ웤쯻벸볒듳뗄틇웷훆퓬짌ꎬ풭살퓚컞쿟닢쫔쇬폲늢컞쿠맘뗄닺욷ꎬ튲뾪쪼뷸뻼컞쿟닢쫔쇬폲ꎬ쿱쏀맺뗄첩뿋릫쮾ꎬ횮잰튻횱쫇힢폚쪾늨웷쫐뎡ꎬ튲쫇쒿잰쪾늨웷쫐뎡뗄쇬떼헟ꎬ뷼벸쓪첩뿋튲췆돶쇋쪵쪱욵웗틇ꎬ헫뛔짤욵퇐랢닢쫔훐쾸킡탅뫅뗄늶믱ꆣ평폚첩뿋퓚쫐뎡짏뗄욷없횪쏻뛈ꎬ샻폃웤돉쫬뗄쫐뎡펪쿺쟾뗀ꎬ뇈뷏죝틗췆맣ퟔ벺뗄쪵쪱욵웗틇닺욷ꆣ뛔싞뗂폫쪩췟듄릫쮾뮹쫇릹돉쇋튻뚨뗄췾킲ꆣ 릩펦짌뗄쳖볛뮹볛쓜솦 쒿잰컞쿟춨톶닢쫔틇웷뗄릩펦짌훷튪냼몬냫떼쳥풪웷볾릩펦짌ꎬ믺볜ꎬ뷡릹릩펦짌ꎬ평폚쒿잰틇웷틇뇭뛔훷튪뗄짤욵풪웷볾뺫뛈ꎬ컈뚨탔뚼튪쟳뫜룟ꎬ뫜뛠캪틇웷틇뇭폃풪웷볾ꎬ폃솿햼풪웷볾릩펦짌뗄뇈훘늻듳ꎬ뛸쟒풪웷볾뺫뛈벰컈뚨탔튪쟳뫜룟ꎬ쯹틔컞쿟닢쫔틇웷뗄풪웷볾볛룱튲뚼룟폚춨폃풪웷볾뗄볛룱ꆣ평폚닢쫔틇웷틇뇭폈웤잿뗷뺫뛈벰컈뚨탔ꎬ늢쟒틇뇭뗄쪹폃훜웚튻냣캪5훁10쓪ꎬ쯹틔튻떩쫇놻닢쫔틇웷훆퓬짌죏횤뫏룱뗄웷볾릩펦짌ꎬ뚼튪놣횤폐컈뚨뗄릩믵솿벰뎤웚뗄릩믵킭틩ꆣ 23
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 쇭튻랽쏦ꎬ평폚닢쫔틇웷뗄벼쫵쏅볷뫜룟ꎬ돉놾훐뇈뷏룟뗄쫇퇐랢돉놾ꎬ풪웷볾뗄컯쇏돉놾튻냣횻햼떽닢쫔틇웷볛룱뗄15%ꆫ20%ꆣ 쿱R&Sꎬ낲뷝싗헢퇹훷쇷뗄틇웷훆퓬짌닉폃뗄풪웷볾릩펦짌튲뚼쫇훷쇷뗄웷볾뎧볒ꎬ쯹틔퓚닢쫔틇웷틇뇭탐튵뗄릩펦짌뮹뻟폐뷏잿뗄틩볛쓜솦ꆣ 쳦듺욷뗄췾킲 뛔폚컞쿟춨톶닢쫔짨놸뗄퇐랢닢쫔뫍훊솿뗄놣횤뮹뇘탫틀삵닢쫔틇웷살췪돉ꎬ쒿잰뮹쎻폐돶쿖횱뷓뗄닢쫔틇웷쳦듺욷ꎬ벴쪹쒿잰쪵퇩쫒뗄럂헦벼쫵풽살풽췪짆ꎬ뮹쫇탨튪틇웷뗄쪵볊닢쫔뷡맻살놣횤닺욷탔쓜ꆣ 쒿잰돶쿖뗄쳦듺욷쫇PXI틇웷뫍탩쓢틇웷뗄췆돶ꎬ뿍뮧뿉틔ퟔ탐ퟶ튻킩닢쫔돌탲ꎬ떫쫇튪쟳뿍뮧뛔닢쫔벼쫵폐뫜짮죫뗄쇋뷢ꎬ냼삨튪쟳뛔늻춬뗄닢쫔맦랶폐뫜짮[9]뗄쇋뷢ꎬ뛌웚쓚뮹컞램뛔뒫춳뗄컞쿟닢쫔틇웷릹돉췾킲ꆣ 싲랽쳖볛뮹볛쓜솦 컞쿟춨톶닢쫔틇웷쫐뎡뗄뿍뮧훷튪쫇튻킩뗧ퟓ춨톶짨놸뗄훆퓬짌ꎬ뗧ퟓ뫍춨톶훆퓬튵쫇튻룶돤럖뺺헹뗄탐튵ꎬ돉놾쇬쿈쫇뿍뮧퓚춨톶쫐뎡뺺헹뗄훘튪틲쯘ꎬ틲듋뿍뮧뛔붵뗍돉놾폐뫜웈쟐뗄탨쟳ꆣ 쯤좻퓚컞쿟춨톶닢쫔틇웷쫐뎡짏횻폐싞뗂폫쪩췟듄ꆢ낲뷝싗ꆢ낲솢뗈벸볒훷쇷뗄릩펦짌ꎬ떫쫇헢벸훷튪볒뗄닢쫔틇웷듳늿럖듓닢쫔횸뇪뫍닢쫔릦쓜짏ꎬ믹놾짏뚼쫇뿉틔쿠뮥쳦듺뗄ꆣ틲뛸떱뗧ퟓ춨톶닢쫔훆퓬짌ꎨ훮죧뮪캪ꆢ훐탋춨톶ꆢ쒦췐싞삭ꆢ억믹퇇헢퇹뗄듳뿍뮧ꎩ폐듳엺솿뗄틇웷닉릺쪱ꎬ춨뎣닉폃헐뇪뗄랽쪽ꎬ뇆웈닢쫔틇웷뎧볒붵볛ꆣ평폚춨톶닢쫔틇웷뗄쫐뎡죝솿쫇폐쿞뗄ꎬ뛸헢킩듳뿍뮧뗄듳뚩떥쓜벫듳뗄펰쿬틇웷뎧볒뗄쫐뎡럝뛮ꎬ틲뛸캪쇋헹뛡듳뿍뮧뗄뚩떥ꎬ싞뗂폫쪩췟듄ꆢ낲뷝싗ꆢ뫍낲솢벸볒뺺헹헟췹췹믡닉폃볛룱뺺헹닟싔ꆣ쯹틔듳뗄춨톶짨놸훆퓬짌퓚헢룶싲랽쫐뎡짏튻냣뻟폐뷏잿뗄쳖볛뮹볛쓜솦ꆣ 뛔폚듳뛠쫽틇뇭닉릺솿늻쫇뫜듳뗄훐킡뿍뮧ꎬ평폚쒿잰맺볊짏횻폐헢벸볒닢쫔틇웷릩펦짌ꎬ맺쓚튲벸뫵헒늻떽뿉틔쳦듺뗄닢쫔틇웷닺욷ꎬ뛸뛔헢킩훐킡뿍뮧ꎬ싞뗂폫쪩췟듄ꆢ낲뷝싗ꆢ낲솢헢벸볒뎧볒뚼믡캬돖뇈뷏룟뗄볛룱ꎬ살놣돖릫쮾뗄샻죳ꆣ[10]쯹틔뛔폚듳뛠쫽뗄훐킡뿍뮧뛔닢쫔틇웷뎧볒뗄쳖볛뮹볛쓜솦살쮵뮹쫇뇈뷏죵뗄ꆣ 24
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 탐튵쓚쿖폐웳튵뗄뺺헹럖컶 쒿잰퓚컞쿟춨톶닢쫔틇웷탐튵쓚뗄뺺헹솦솿튲쫇컥훖뺺헹솦솿훐펰쿬ퟮ듳뗄ꎬ평폚퓚컞쿟춨톶닢쫔틇웷탐튵쓚뺺헹헟뗄쫽솿늢늻첫뛠ꎬ떫쫇쎿튻룶뺺헹헟뗄쪵솦뚼럇뎣잿ꎬ뚼펵폐탛뫱뗄벼쫵믽샛뫍뫜맣랺뗄쫐뎡욷없펰쿬솦ꆣ싞뗂폫쪩췟듄릫쮾퓚컞쿟춨톶닢쫔쇬폲뗄뺺헹뛔쫖폐낲뷝싗릫쮾ꆢ낲솢릫쮾ꆢ낮뗂췲닢쫔틇웷ꆢ쮼늩싗ꆢ났램쮹ꎬ떫쫇훷튪뗄뺺헹뛔쫖쫇낲뷝싗뫍낲솢ꆣ놾컄믡퓚쿂쏦뗄늿럖뛔탐튵뗄뺺헹헟뷸탐짮죫뗄럖컶ꆣ 훷튪뺺헹뛔쫖럖컶 쒿잰퓚컞쿟춨톶닢쫔쇬폲뗄ퟮ듳뺺헹헟쫇쏀맺뗄낲뷝싗릫쮾뫍죕놾뗄낲솢릫쮾ꆣ쿂쏦뻍헢솽볒훷튪뗄뺺헹헟뷸탐럖컶ꎺ 낲뷝싗릫쮾 낲뷝싗릫쮾쫇좫쟲ퟮ듳뗄닢쫔폫닢솿릫쮾ꎬ웤닢쫔틇웷뢲룇쇋짺쏼뿆톧폫뮯톧럖컶틇웷쇬폲ꆢ뗧ퟓ닢쫔쇬폲ꎬ냼몬쇋맢춨톶닢쫔ꆢ냫떼쳥닢쫔틇웷ꆢ쪾늨웷ꆢ짤욵뫍캢늨닢쫔틇웷ꆢ틔벰춨톶닢쫔쇬폲ꆣ웤닢쫔틇뇭냼몬쇬폲ퟮ맣ꎬ뛸쟒낲뷝싗퓚쎿튻룶짦벰뗄닢쫔틇웷쇬폲뚼펵폐뫜잿뗄벼쫵쪵솦ꆣ낲뷝싗릫쮾폚1999듓믝웕릫쮾뛀솢돶살뗄ꎬ쯹틔낲뷝싗릫쮾펵폐뫜잿뗄쫐뎡횪쏻뛈뫍벫잿뗄욷없뫅헙솦ꆣ평폚낲뷝싗릫쮾쯹짨볆뗄닢쫔틇웷랶캧ퟮ맣ꎬ뛸쟒닢쫔틇웷뗄벼쫵횸뇪뚼쫇뒦폚맺볊뗚튻쇷뗄쮮욽ꆣ낲뷝싗퓚쫐뎡펪쿺뫍욷없붨짨짏쿠뛔폚닢쫔틇웷뗄웤쯻뎧볒폐룼뛠뗄춶[42]죫ꎬ훷튪폐틔쿂벸뗣ꎺ ꎨ1ꎩ낲뷝싗릫쮾룼퓧뷸죫훐맺ꆣ ꎨ2ꎩ낲뷝싗릫쮾퓚쫐뎡죝솿ퟮ듳뗄훐뗍뛋뿍뮧쫐뎡짏ꎬ쓜쳡릩룼좫뗄닢쫔틇웷닺욷ꆣ싞뗂폫쪩췟듄릫쮾뗄닢쫔틇웷닺욷뷶쿞폫컞쿟춨톶닢쫔쇬폲ꎬ뛸뛔폚탭뛠뗧ퟓ짨놸뿍뮧ꎬ춬쪱튲탨튪쪾늨웷ꆢ췲폃뇭ꆢGPIB뿘훆뾨ꆢ쫽뻝닉벯뾨뗈뗈웤쯻짨놸뗄쪱뫲ꎬ뿍뮧췹췹뗚튻쪱볤믡쿫웰낲뷝싗ꆣ뛸뫶싔쇋싞뗂폫쪩췟듄릫쮾뗄닺욷ꆣ ꎨ3ꎩ낲뷝싗릫쮾췸햾쳡릩쇋룼뛠뗄맘폚닢쫔틇웷뗄닢쫔횸떼컄떵ꎬ틔벰탂벼쫵뗄닢쫔횸쓏ꎬ폈웤쫇놾뗘뮯훐컄닙ퟷ횸떼컄떵뗄뾪랢ꎬ뫜뫃뗄싺ퟣ쇋맺쓚폃뮧뗄닢쫔탨쟳ꆣ뛔뇈싞뗂폫쪩췟듄릫쮾뗄훐맺췸햾뗄붨짨뮹짔캢쿔뗄폐킩실뫳ꎬ믹놾짏횻25
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 폐튻킩닺욷뗄믹놾뷩짜ꎬ뫜뛠벼쫵탔뗄컄떵쇏죔좻쫇틔펢컄컄떵캪훷ꎬ뛸쟒튻냣뿍뮧뇈뷏쓑퓚싞뗂폫쪩췟듄췸햾짏랽뇣뗄쯑쯷떽ꆣ헢퇹뿍뮧믡룼볓풸틢퓚낲뷝싗릫쮾뗄췸햾톰헒벼쫵랽낸뗄냯훺ꎬ춬쪱튲룼볓죝틗쫜떽낲뷝싗닢쫔틇웷랽낸뗄펰쿬ꆣ ꎨ4ꎩ낲뷝싗릫쮾퓚훐맺룟킣뗄뷌폽췆맣벰틇웷췆맣짦벰뗄랶캧룼맣ꆣ 낲뷝싗릫쮾샺살럇뎣훘쫓퓚룟킣뫍뷌폽쾵춳췆맣웤닢쫔틇웷랽낸ꆣ냼삨쏢럑퓹쯍웤짤욵짨볆럂헦죭볾ADSꎨAdvanced Design Systemꎩꎬ튲퓹쯍뫜뛠닢쫔틇웷뗄퇹믺룸떽룟킣쪹폃ꎬ믲헟붫닢쫔틇웷틔벫웤폅믝뗄볛룱싴룸룟킣ꆣ뛸룟킣뗄톧짺뇏튵뫳퓚웤쯹릤ퟷ뗄뗧ퟓ탐튵뇘좻쫇닢쫔틇웷쪹폃뗄훷솦뻼ꆣ헢퇹믡룸낲뷝싗릫쮾뗄쫐뎡펪쿺듸살럇뎣뫃뗄쫐뎡킧맻ꆣ 낲솢릫쮾 낲솢릫쮾뗄잰짭캪낲솢뗧ퟓ훪쪽믡짧, ퟜ늿캻폚죕놾ꆣ훷튪튵컱냼삨ꎺ춨탅닢솿ꆢ릤튵믺킵ꆢ탅쾢ꆢ뗧ퟓ풪웷볾뗈ꆣ웤훐ꎬ닢솿탐튵햼떽쎿쓪벯췅튵컱ퟜ솿뗄50%틔짏ꆣ낲솢릫쮾뒴솢폚1895쓪ꎬ1990쓪폫쏀맺캢돥릫쮾(WILTRON)뗄뫏늢ꎬ낲솢돉[43]릦쪵쿖쇋듓뗍욵ꆢ짤욵ꆢ떽캢늨ꎬ듓맢춨탅떽틆뚯춨탅뗄뛠쇬폲랢햹ꆣ 퓚컞쿟닢쫔쇬폲ꎬ죕놾낲솢릫쮾튲쫇튻룶벼쫵쪵솦뫜잿듳뗄뺺헹뛔쫖ꆣ낲솢릫쮾춬퇹펵폐뇈싞뗂폫쪩췟듄릫쮾룼좫쏦뗄닢쫔틇웷닺욷쿟ꎬ뿉틔쳡릩맢춨톶뗄닢쫔닢솿ꆢ뒫쫤폫쫽뻝춨톶뗄닢쫔폫닢솿ꆢ풪웷볾뗄닢쫔폫닢솿ꆢ컞쿟춨톶뗄닢쫔닢솿ꆢ짤욵뫍캢늨뗄닢쫔폫닢솿ꆢ맣뗧뫍뛠쎽쳥뗄닢쫔폫닢솿ꆣ평폚퓚뒫춳뗄닢쫔폫닢솿틇웷쇬폲ꎬ낲솢쓜쳡릩뗄닢쫔틇웷뗄횸뇪믡뇈싞뗂폫쪩췟듄릫쮾뫍낲뷝싗릫쮾뗄닢쫔틇웷횸뇪싔캢닮튻킩ꎬ떫쫇낲솢릫쮾뗄닢쫔틇웷쓜쳡릩룼뺺헹솦폅쫆뗄볛룱ꆣ쯦ퟅ맺쓚컞쿟춨톶짨놸훆퓬짌뛔닉릺돉놾뗄뿘훆ꎬ퓚쓜싺ퟣ닢쫔믹놾탨쟳뗄잰쳡쿂ꎬ볛룱틲쯘퓚닉릺뻶닟훐쯹햼뗄좨훘튲풽살풽듳ꆣ낲솢릫쮾튲퓚욾뷨웤볛룱폅쫆튲쟀햼쇋튻늿럖훐뗍뛋뿍뮧ꆣ 낲솢릫쮾쒿잰퓚닢쫔틇웷쫐뎡훐뗄럝뛮뮹뇈뷏킡ꎬ욵웗틇ꆢ탅뫅풴ꆢ쪸솿췸싧럖컶틇뗄닺욷뗄탔쓜횸뇪폫낲뷝싗ꆢ싞뗂폫쪩췟듄릫쮾쿠뇈ꎬ뮹폐튻킩닮뻠ꎬ틲듋ꎬ낲솢릫쮾퓚쫐뎡짏훷튪쫇폃뗍볛닟싔살쟀햼쫐뎡ꆣ 퓚쫖믺ퟛ닢틇쫐뎡훐ꎬ평폚낲솢릫쮾퓚GSM쫖믺ퟛ닢틇쫐뎡짏웰늽뷏췭ꎬ햼뻝쇋늻떽10%뗄쫐뎡럝뛮ꎬ쯹틔횮잰뗄쫖믺ퟛ닢틇쫐뎡훷쇷뗄닢쫔틇웷튻횱쫇싞뗂폫26
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 쪩췟듄뗄CMU200뫍낲뷝싗릫쮾뗄8960ꆣ쿖퓚평폚맺쓚3G쫖믺쫐뎡뗄뿬쯙랢햹ꆣ퓚GSM/WCDMA뛠쒣쪽쫖믺ퟛ닢틇쫐뎡ꎬ죔좻쫇싞뗂폫쪩췟듄릫쮾뗄CMU200뫍낲뷝싗릫쮾뗄8960햼뻝쇋훷쇷쫐뎡ꎬ떫쫇평폚훐맺틆뚯믽벫뗄퓚쫐뎡짏췆TD-SCDMA 3G쫖믺ꎬ뛸싞뗂폫쪩췟듄릫쮾뫍낲뷝싗릫쮾뚼늻쓜쳡릩TD-SCDMA쫖믺뗄탅쇮ퟛ닢랽낸ꎬ뛸낲솢릫쮾뗄쫖믺ퟛ닢틇8820퓲힡헢튻믺믡ꎬ쟀햼쇋늻짙뗄쫐뎡럝뛮ꆣ평폚쫖믺훆퓬짌뗄쫖믺춬쪱뿉쓜횧돖GSMꆢTD-SCDMAꆢWCDMA훆쪽ꎬ헢퇹평폚낲솢뗄쫖믺ퟛ닢틇8820C뿉틔춬쪱횧돖헢벸룶훆쪽ꎬ튲쟀햼쇋풭살싞뗂폫[7]쪩췟듄뫍낲뷝싗퓚GSM뫍WCDMA쫖믺ퟛ닢틇쫐뎡뗄럝뛮ꆣ 싞뗂폫쪩췟듄릫쮾뺺헹쓜솦럖컶 캪쇋럖컶싞뗂폫쪩췟듄릫쮾뗄뺺헹쓜솦ꎬ뿉틔샻폃SWOT럖컶랽램ꆣ SWOT럖컶ꎬ쫇횸춨맽뛔웳튵뗄쓚늿폅쫆ꎨStrengthsꎩꆢ쓚늿쇓쫆ꎨWeaknessesꎩꆢ웳튵췢늿뮷뺳뗄듦퓚뗄믺믡ꎨOpportunitiesꎩꆢ듦퓚뗄췾킲ꎨThreatsꎩ뗄좫쏦움맀ꆣSWOT럖컶냼몬뾼달췢늿뫍쓚늿뗄펪쿺뮷뺳ꆣSOWT럖컶맣랺폃폚햽싔럖컶뫍햽싔[9]훆뚨ꆣ 샻폃SWOT럖컶ꎬ뿉틔뫜뫃뗄쇋뷢싞뗂폫쪩췟듄릫쮾뗄뺺헹쓜솦ꎬ춨맽럖컶릫쮾뗄쓚늿ꆢ췢늿뮷뺳틲쯘ꎻ릹퓬SWOT뻘헳럖컶ꎬ뿉틔훆뚨폐샻폚릫쮾뗄쫐뎡볆뮮[1]뫍닟싔ꆣ 1ꎩ싞뗂폫쪩췟듄릫쮾쯹뻟폐뗄폅쫆 ꎨ1ꎩ릫쮾퓚탐튵쓚횪쏻뛈룟ꎬ욷없볛횵룟 싞뗂폫쪩췟듄릫쮾샺뺭웟쪮뛠쓪뗄랢햹ꎬ틑뺭돉캪쇋컞쿟닢쫔쇬폲뗄쇬떼뎧짌횮튻ꎬ늢쟒탎돉쇋닺욷훊솿뫃ꎬ탔쓜횸뇪뿉뾿ꎬ벼쫵쿈뷸뗈룟뛋닢쫔닺욷뗄탎쿳ꆣ붨솢쇋룟욷훊ꎬ룟뛋닢쫔틇웷뗄욷없탎쿳ꆣ폫쫐뎡짏뗄웤쯻뗄뺺헹훐ꎬ샽죧낲솢ꆢ낮뗂췲닢쫔틇웷ꆢ났램쮹ꎨAEROFLEXꎩ쿠뇈ꎬ욷없볛횵룼룟ꆣ뿍뮧뿉틔뷓쫜춬샠[8]닢쫔틇웷ꎬ싞뗂폫쪩췟듄릫쮾뗄틇웷뿉틔퓚볛룱짏룟15%ퟳ폒ꆣ 싞뗂폫쪩췟듄릫쮾뗄닢쫔틇웷퓚맺볒뗧탅퇐뺿풺첩뛻쪵퇩쫒ꆢ맺볒볆솿풺ꆢ맺볒컞쿟뗧볠닢캯풱믡ꎬ뚼쳡릩쇋폃폚볬닢웤쯻닢쫔틇웷뗄닢쫔쾵춳ꆣ틔벰퓚좫쟲탭뛠짨볆릫쮾ꎨDesign Houseꎩ뫍탭뛠닢쫔쪵퇩쫒ꎨTest Houseꎩ뚼톡폃쇋싞뗂폫쪩췟듄릫쮾뗄닢쫔쾵춳ꎬ헢퇹뛔쫐뎡럸짤펰쿬솦튲쫇뫜잿뗄ꆣ 27
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 ꎨ2ꎩ싞뗂폫쪩췟듄릫쮾펵폐뇈뷏좫쏦뗄컞쿟춨톶닢쫔닺욷쿟 퓚컞쿟춨톶닢쫔쇬폲ꎬ싞뗂폫쪩췟듄릫쮾뿉틔쳡릩뢲룇GSMꆢWCDMAꆢHSDPAꆢHSUPAꆢHSPA+ ꆢWiMAXꆢ LTEꆢCDMA2000ꆢEV-DOꆢEV-DVꎬWi-FiꆢBluetoothꆢGPS좫쾵쇐뇪ힼ뗄컞쿟춨톶ퟛ닢틇ꆢ킭틩럖컶틇ꆢ욵웗틇ꆢ탅뫅풴ꆢꆢ쪸솿췸싧럖컶틇ꆢ릦싊볆틔벰웁뇎쿤뗈좫쾵쇐뗄닢쫔틇웷닺욷ꎬ펵폐췪헻뗄닢쫔닺욷쾵쇐ꆣ ꎨ3ꎩ싞뗂폫쪩췟듄릫쮾퓚닺욷벼쫵벰닺욷횧돖짏뗄폅쫆 싞뗂폫쪩췟듄릫쮾퓚탅뫅럖컶틇ꆢ욵웗틇ꆢ뷓쫕믺ꆢ쫖믺ퟛ닢틇짏펵폐좫쟲쇬쿈뗄벼쫵폅쫆ꎬ짏쫶뗄닺욷쾵쇐믹놾짏듺뇭쇋튵뷧뗄ퟮ룟벼쫵쮮욽ꆣ틲듋퓚쫐뎡짏폐뫜잿뗄뺺헹솦ꆣ 평폚컞쿟춨톶닢쫔틇웷뛔쿺쫛죋풱뫍벼쫵릤돌쪦뗄벼쫵튪쟳뫜룟ꎬ뛸쟒폫뿍뮧릵춨쪱ꎬ뚼탨튪뫜잿뗄컞쿟춨톶벼쫵놳뺰ꎬ싞뗂폫쪩췟듄릫쮾퓚훐맺뗄쿺쫛릤돌쪦뫍벼쫵횧돖릤돌쪦벸뫵뚼쫇폐퓚듳탍춨톶짨놸훆퓬짌뗄퇐랢릤ퟷ뺭퇩ꎬ늢쟒듳뛠뚼쫇춨톶쿠맘튵뗄쮶쪿퇐뺿짺ꎬ틲듋뛔릫쮾뗄닺욷뚼폐럇뎣짮죫뗄쇋뷢ꆣ 싞뗂폫쪩췟듄릫쮾퓚훐맺뗄쿺쫛랽쪽쫇틔횱쿺캪훷ꆣ쿺쫛믮뚯룼볓쳹뷼뿍뮧ꎬ쓜룼뫃뗄샭뷢뿍뮧뗄닢쫔탨쟳ꎬ룸뿍뮧쳡릩룼볓뫏쫊뗄닢솿랽낸ꆣ 2ꎩ싞뗂폫쪩췟듄릫쮾듦퓚뗄쇓쫆 쒿잰싞뗂폫쪩췟듄릫쮾ퟮ듳뗄뺺헹뛔쫖쫇낲뷝싗릫쮾ꎬ싞뗂폫쪩췟듄릫쮾훷튪뗄쇓쫆튲쫇쿠뛔폚낲뷝싗살뇈뷏뗄ꆣ ꎨ1ꎩ낲뷝싗ퟷ캪좫쟲ퟮ듳뗄닢쫔닢솿릫쮾ꎬ퓚쫐뎡횪쏻뛈짏튪폅폚싞뗂폫쪩췟듄릫쮾ꎬ퓚쒿잰뗄닢쫔틇웷쫐뎡럝뛮짏튲쇬쿈폚싞뗂폫쪩췟듄릫쮾ꆣ ꎨ2ꎩ싞뗂폫쪩췟듄릫쮾훷튪쫇뾿횱쿺좥뢲룇뿍뮧ꎬ쯹틔훷튪뗄쒿뇪뚼럅퓚쇋듳뿍뮧짏ꆣ뛔폚훚뛠뗄훐킡뿍뮧ꎬ싞뗂폫쪩췟듄릫쮾뗄쫐뎡펰쿬솦뇈낲뷝싗릫쮾튪죵ꎬ떫쫇튪폅폚낲솢뫍났램쮹뗄쫐뎡펰쿬솦ꆣ ꎨ3ꎩ퓚닢쫔닢솿닺욷쿟짏ꎬ싞뗂폫쪩췟듄릫쮾횻쳡릩컞쿟닢쫔쇬폲뗄틇웷ꎬ떫쫇낲뷝싗릫쮾뿉틔룸뿍뮧쳡릩쪾늨웷ꆢ냫떼쳥닢쫔틇웷ꆢ닢쫔뗧샂ꆢ벰닢쫔뢽볾뗈훚뛠컞쿟닢쫔틇웷틔췢뗄틇웷ꆣ ꎨ4ꎩ쒿잰퓚컞쿟춨톶닢쫔쫐뎡짏쫖믺ퟛ닢틇ꆢ욵웗틇ꆢ탅뫅풴ꆢ췸싧럖컶틇뛔펦뗄닺욷쿟짏ꎬ낲뷝싗뚼폐폫싞뗂폫쪩췟듄쿠뛔펦뗄뺺헹탍뫅ꎬ뛸쟒퓚췸싧럖컶틇28
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 쫐뎡짏ꎬ낲뷝싗릫쮾췸싧럖컶틇PNAꆢENA쾵쇐햼뻝쇋뻸뛔뛠뗄쫐뎡럝뛮ꆣ ꎨ5ꎩ얷풪뛔쏀풪뗄믣싊헢벸쓪뚼퓚떽횮볤ꎬ떼훂싞뗂폫쪩췟듄릫쮾닺욷뗄볛룱뚼싔룟폚낲뷝싗릫쮾뗄닺욷ꆣ ꎨ6ꎩ평폚닢쫔틇웷쫇벼쫵몬솿뫜룟뗄닺욷ꎬ탨튪폐뫜잿뗄벼쫵횧돖럾컱ꆣ듓벼쫵횧돖뗄췸싧럾컱ꆢ뗧뮰죈쿟횧돖ꆢ벼쫵컄떵뗄훐컄횧돖뗈벸룶랽쏦살뾴ꎬ낲뷝싗뗄럾컱튪폅폚싞뗂폫쪩췟듄릫쮾ꆣ ꎨ7ꎩ낲뷝싗릫쮾퓚쫐뎡짏펵폐훚뛠뗄럖쿺짌뫍듺샭짌ꎬ뢲룇뗄뿍뮧쏦룼맣ꎬR&S쿠뛔살쮵ꎬ듺샭ꆢ럖쿺짌뗄쫽솿럇뎣짙ꎬ뛸쟒쪵솦쿠뛔뚼뇈뷏죵ꆣ ꎨ8ꎩ평폚뷰죚몣킥틔뫳ꎬ맺쓚뫜뛠쫖믺닢쫔뎧볒뛔춶릺싲탂틇웷뚼뇈뷏뷷짷ꎬ쯦ퟅퟢ쇞틇웷쫐뎡뗄탋웰ꎬ튻킩뿍뮧뛸믘좥ퟢ쇞쫐뎡쇙쪱ퟢ쇞틇웷ꎬ헢튻늿럖튲펰쿬쇋닢쫔틇웷뎧볒뛔탂틇웷뗄쿺쫛ꆣ뻝틇웷틇뇭붻틗췸춳볆ꎬퟢ쇞쫐뎡듳룅햼떽틇웷ퟜ쫐뎡탨쟳뗄5%ퟳ폒ꆣ 3ꎩ싞뗂폫쪩췟듄릫쮾듦퓚뗄믺믡 쒿잰춨톶벼쫵죔퓚뿬쯙쿲잰랢햹ꎬ틔WCDMAꆢCDMA2000ꆢTD-SCDMA캪듺뇭뗄3G춨톶쫐뎡헽퓚뿬쯙랢햹ꎬ탂뗄WiMAXꎨWiMAXꎺWorldwide Interoperability for Microwave Access좫쟲캢늨뮥솪뷓죫ꆣWiMAX쫇튻쿮탂탋뗄뿭듸컞쿟뷓죫벼쫵ꎬ쓜쳡릩쏦쿲뮥솪췸뗄룟쯙솬뷓ꎬ쫽뻝뒫쫤뻠샫ퟮ풶뿉듯50kmꆣWiMAX훰늽쪵쿖뿭듸튵컱뗄틆뚯뮯ꎬ뛸3G퓲쪵쿖틆뚯튵컱뗄뿭듸뮯)ꆢHSPA+ꆢLTE탂벼쫵뗄쫔짌폃튲뚼뾪쪼ꎬ헢킩뛔컞쿟춨톶닢쫔틇웷뎧볒살쮵ꎬ뚼쫇퓶볓쿺쫛뛮뗄뫃믺믡ꆣ 평폚쫖믺쫐뎡죔좻퓚볌탸퓶뎤ꎬ뛔쫖믺ퟛ닢틇뗄탨쟳튲퓙볌탸퓶볓ꎬ룹뻝싞뗂폫쪩췟듄릫쮾2010쓪냫쓪놨ꎬ튲쓜뾴떽쫖믺ퟛ닢틇CMU200뗄뚩떥뇈2009쓪퓶볓쇋21%ꆣ 쇭췢튻룶쟷쫆쫇훇쓜쫖믺쫐뎡뗄뿬쯙랢햹ꎬ훇쓜쫖믺평폚뿮쪽탂ꎬ릦쓜뛠ꎬ풽살풽쫜떽쿻럑헟쟠ꎬ돉캪탂뗄퓶뎤쇁뗣ꆣ쯦ퟅ룼뛠탂탍3G쫖믺뗄쏦쫐틔벰쿺쫛볛룱뗄쿂붵ꎬ쿻럑헟뛔훇쓜쫖믺뗄탨쟳죕쟷췺쪢ꆣ뻝몣맘돶뿚쫽뻝쿔쪾ꎬ2009쓪뗚4벾뛈좫쟲훇쓜쫖믺돶믵솿듯떽쇋뒴볇슼뗄5450췲늿ꎬ뇈2008쓪춬웚퓶뎤39%ꎬ뛸2009쓪좫쓪춬뇈퓶뎤쇋%ꎬ2010쓪뗚1벾뛈ꎬ좫쟲훇쓜쫖믺돶믵솿캪5400췲늿ꎬ[41]뇈좥쓪춬웚퓶뎤50%ꎬ퓶럹뒴맽좥죽쓪살ퟮ듳ꆣ뛸훇쓜쫖믺튻냣뚼쫇횧돖GSM/WCDMA뛠욵뛎ꎬ뛠훆쪽쫖믺ꎬ늢쟒듳뛠훇쓜쫖믺뚼탨튪횧돖삶퇀ꆢWi-FiꆢGPS뗈릦쓜ꎬ헢킩릦쓜뗄퓶볓튲듸뚯쇋삶퇀닢쫔틇ꆢWi-Fi닢쫔틇ꆢGPS닢쫔틇뗄랢29
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 햹ꆣ뛸싞뗂폫쪩췟듄릫쮾탂췆돶뗄뿭듸춨톶닢쫔틇CMW500쓜춬쪱횧돖삶퇀ꆢWi-FiꆢGPSꎬ2G/3G닢쫔뇪ힼꎬ평폚훇쓜쫖믺뗄뿬쯙랢햹ꎬ튲쪹뗃탂뗄뿭듸춨춨톶ퟛ닢틇CMW500폐ퟅ룼뫃뗄쫐뎡잰뺰ꆣ 뛸뺺헹뛔쫖죧낲뷝싗ꆢ낲솢뚼뮹쎻폐췆돶탂튻듺뗄횧돖뛠뇪ힼ뗄뿭듸춨톶ퟛ닢틇ꆣ헢컞틉쪹뗃싞뗂폫쪩췟듄릫쮾퓚헢튻탂탋쇬폲햼뻝쇋쿈믺ꆣ 4ꎩ싞뗂폫쪩췟듄릫쮾듦퓚뗄췾킲 평폚컞쿟춨톶훕뛋쫐뎡쫇튻룶돤럖뺺헹뗄쫐뎡ꎬ쯤좻쒿잰쫖믺뗄돶뿚솿죔퓚돖탸퓶뎤ꎬ떫쫇샻죳퓚돖탸뗄쿂뮬ꆣ룹뻝짮?몣맘뗄놨뗀ꎬ2010쓪짏냫쓪ꎬ뺭짮?돶뿚뗄쫖믺듯떽틚첨ꎬ뇈2009쓪춬웚퓶뎤80ꎥꎻퟜ볛횵듯떽틚쏀풪ꎬ퓶뎤ꎥꆣ쯤좻쫖믺돶뿚솿퓶뛠ꎬ떫돶뿚욽뻹볛룱돖탸쿂뮬ꎬ늿럖쫖믺뗄샻죳짵훁늻떽[43]1쏀풪ꆣ 평폚틔짏뗄튻킩틲쯘ꎬ뫍뷰죚럧놩뛔쫖믺닺튵뗄펰쿬ꎬ뫜뛠쫖믺훆퓬튵뗄웳튵훷뛔탂틇웷뗄닉릺뚼럇뎣뗄뷷짷ꆣ튻랽쏦늻풸틢좥닉릺듳솿뗄탂뗄닢쫔틇뇭ꎬ쯵복닉릺솿ꎬ믲헟좥쫐뎡짏ퟢ쇞닢쫔틇웷ꎬ쇭튻랽쏦ꎬ쫖믺훆퓬튵튲믡쿫뺡냬램좥톹뗍닢쫔틇웷뗄닉릺볛룱ꎬ헢킩뚼떼훂싞뗂폫쪩췟듄릫쮾쫐뎡펪튵뛮짏짽뗄춬쪱ꎬ샻죳싊튲쯦횮쿂붵ꆣ 컞쿟닢쫔쇬폲돶쿖풽살풽뛠뗄뺺헹헟ꎬ뒫춳짏퓚쫖믺ퟛ닢틇쫐뎡짏ꎬ튻냣뻍쫇싞뗂폫쪩췟듄ꆢ낲뷝싗솽볒ꎬ쯦ퟅ훐맺틆뚯췆TD-SCDMA쫖믺ꎬ쫐뎡짏뛔TD-SCDMA쫖믺ퟛ닢틇뗄탨쟳떼훂낲솢뗄쫖믺ퟛ닢틇8820튲훰붥쓃떽쇋튻킩쫐뎡럝뛮ꆣ평폚쫖믺닢쫔퓚훐맺틑뺭랢햹쇋뷼10쓪뛠ꎬ뫜뛠뿍뮧틑뺭뛔쫖믺뗄닢쫔쿮쒿뫍닢쫔횸뇪뇈뷏쇋뷢ꎬ늿럖쫖믺짺닺뎧튲뿉틔뷓쫜쫖믺뗄럇탅쇮닢쫔쒣쪽ꎨ벴쫖믺ퟛ닢틇늻탨튪뫍쫖믺뷸탐탅쇮붻뮥솬뷓ꎬ횱뷓죃쫖믺뷸죫닢쫔쒣쪽ꎬ살닢쫔쫖믺뗄랢짤뫍뷓쫕탔쓜ꎬ쓜벫듳뗄쳡룟닢쫔킧싊ꎩꎬ죧억믹퇇뗄쫖믺훆퓬릤뎧튲틑늿럖닉폃쇋쫖믺뗄럇탅쇮닢쫔쒣쪽ꆣ평폚럇탅쇮닢쫔쒣쪽쳸맽쇋쫖믺닢쫔킭틩솬뷓뗄늿럖ꎬ듳듳붵뗍뗄쫖믺ퟛ닢틇뗄벼쫵쏅볷ꆣ났램쮹ꎨAEROFLEXꎩ릫쮾췆돶뗄믹폚PXI뗄ퟛ닢틇PXI3000쾵쇐닉폃뗄럇탅쇮뗄닢쫔랽램ꎬ쓜틔쿠뇈웤쯻뎧볒뇣틋40%뗄볛룱췆쿲쫐뎡ꎬ헢퇹튲볓뻧쇋쫖믺ퟛ닢틇쫐뎡뗄뺺헹ꆣ 평폚맺볊짏얷풪뛔쏀풪뗄믣싊뇤뮯뛔싞뗂폫쪩췟듄릫쮾뗄쫐뎡펪쿺튲폐뇈뷏듳뗄펰쿬ꎬ2008쓪얷풪뛔쏀풪뗄믣싊믹놾짏퓚떽횮볤뇤뚯ꎬ떼훂싞뗂폫쪩췟듄릫쮾틇웷뗄얷풪놨볛웕뇩룟폚낲뷝싗뫍낲솢릫쮾틇웷뗄쏀뷰놨볛ꎬ평폚믣싊뇤뮯헢30
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 튻틲쯘튲쪹뗃싞뗂폫쪩췟듄릫쮾쯰쪧쇋튻늿럖샻죳ꆣ ퟛ뫏잰쏦럖컶뗄싞뗂폫쪩췟듄릫쮾쏦쇙뗄폅쫆ꆢ쇓쫆ꆢ믺믡뫍췾킲훐뗄룷훖틲[25]쯘ꎬ뿉뗃떽죧쿂뗄SWOT뻘헳ꎬ죧뇭4-1쯹쪾ꆣ 뇭4-1 SWOT뻘헳 폅쫆ꎨSꎩ 쇓쫆ꎨWꎩ S.탐튵쓚횪쏻뛈뫃ꎬW.쿠뇈뺺헹뛔쫖ꎬ낲뷝싗퓚쫐뎡펪쿺11욷없볛횵룟 짏펰쿬솦룼듳ꎬ룼뻟폐욷없뫅헙솦 S.햼뻝쇋룟뛋컞쿟W.쿠뛔폚낲뷝싗ꎬR&S퓚맣듳뗄훐뗍22춨톶닢쫔쫐뎡 뛋쫐뎡짏펰쿬솦뷏죵 S.퓚컞쿟닢쫔쇬폲ꎬW.쿠뛔폚뺺헹뛔쫖ꎬ낲뷝싗뿉틔룸뿍33펵폐췪헻뗄닺욷쿟 뮧쳡릩룼볓좫쏦뗄닢쫔닺욷쿟ꎬ쓜쳡릩S.컞쿟닢쫔닺욷펵룼좫쏦뗄닢쫔랽낸ꆣ 4폐쇬쿈뗄벼쫵폅쫆 W.릫쮾뗄닢쫔틇웷뫍낲뷝싗믹놾짏4SWOT뻘헳럖컶 S.릫쮾쿺쫛죋풱뫍뚼폐쿠펦뗄뺺헹닺욷ꎬ떫R&S뗄볛룱5벼쫵횧돖죋풱뛔닺웕뇩욫룟 욷벼쫵횪쪶쇋뷢뇈W.낲뷝싗릫쮾닣쏦뗄벼쫵횧돖ퟶ뗄5뷏짮죫 룼뫃ꎬ냼삨뗧뮰죈쿟횧돖ꎬ췸햾벼쫵횧S.릫쮾훷튪틔쿺쫛돖ꎬR&S쿠뛔폚낲뷝싗헻룶릫쮾닣쏦6릤돌쪦뛔뿍뮧횱쿺뗄벼쫵횧돖붨짨살쮵ꎬ뮹쫇욫죵튻킩ꆣ캪훷ꎬ쿠뛔죝틗쇋뷢W.낲뷝싗릫쮾퓚쫐뎡짏펵폐뗄럖쿺6뿍뮧탨쟳 짌뫍듺샭짌ꎬ뢲룇뗄뿍뮧쏦룼맣ꎬR&S쿠뛔살쮵ꎬ듺샭ꆢ럖쿺짌뗄쫽솿럇뎣짙ꎬ뛸쟒쪵솦쿠뛔뚼뇈뷏죵ꆣ 믺믡ꎨOꎩ SO햽싔 WO햽싔 O.평폚춨톶벼쫵랢햹ꎬ퓚3G/4G닢쫔퓶뎤탍햽싔ꎺ랢믓얤탍햽싔ꎺ 1쫐뎡짏ꎬ죔좻폐뫜뛠탂뗄믺믡 SꆢSꆢSꆢSꆢSꆢ얤WꆢWꆢWꆢWꆢWꆢ W쇓쫆ꎬ12345123456 O.평폚훐맺쫖믺돶뿚럝뛮뗄퓶뛠ꎬ뛔S폅쫆ꎬ샻폃Oꆢ샻폃OꆢOꆢO 뗄믺폶ꎬ쯵킡닮뻠261123 룟뛋닢쫔틇웷뗄탨쟳퓶듳 OꆢO 뗄믺폶ꎬ삩23 O.쒿잰맺췢뗄듳뗄쫖믺릫쮾뮹볌탸퓚듳쫐뎡럝뛮ꆣ 3맺쓚춶틔벰톰쟳듺릤뎧 췾킲ꎨTꎩ ST햽싔ꎬ쪵쪩튻쳥뮯WT햽싔ꎬ뛔펦폚럀폹탔햽싔ꎬ쿲뺺헹T.컞쿟춨톶쫐뎡쫖믺ퟛ닢틇탨쟳틑훰햽싔ꎬ훘뗣뷸죫틇웷뛔쫖뗄폅쫆톧쾰ꎬ뺡솿쪵탐닺욷닮틬뮯1붥쟷폚놥뫍ꎬ탨튪폐탂뗄닢쫔닺욷살놣ퟢ쇞쇬폲뫍췆돶쪾뺺헹ꎬ뇜쏢맽뛈뗄볛룱햽ꆣ 돖쫐뎡럝뛮뗄퓶뎤 늨웷닺욷 T.퓚컞쿟춨톶닢쫔쇬폲ꎬ돶쿖쇋풽살풽2뛠뗄뺺헹뛔쫖ꎬ떼훂샻죳쿂붵 T.얷풪뛔쏀풪뗄믣싊뇤뮯뷏듳ꎬ떼훂뫍3쏀맺낲뷝싗뗄볛룱뺺헹룼벤쇒 T.뷰죚럧놩뗄펰쿬맽뫳ꎬ뿍뮧뛔퓶볓닢4쫔틇웷뗄춶뇈뷏폌풥ꎻ T.쒿잰R&S뮹쎻폐TD-SCDMA뗄탅5쇮쒣쪽쫖믺ퟛ닢틇ꎻ T. 듳뿍뮧뗄싲랽틩볛쓜솦훰붥퓶 6 31
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 룹뻝짏쫶뗄럖컶ꎬ컒쏇뿉틔랢쿖싞뗂폫쪩췟듄릫쮾뗄퓚컞쿟닢쫔틇웷쫐뎡펪쿺닟싔훐뗄훘뗣랽쿲ꆣ 룹뻝SWOT뗄럖컶ꎬ뗃돶뗄뷡싛죧쿂ꎺ싞뗂폫쪩췟듄릫쮾룹뻝SWOT뻘헳ꎬ뿉틔쪵탐뗄SOꆢWOꆢSTꆢWT뗄ퟩ뫏랢햹랽쿲죧쿂ꎺ 1ꎩSO햽싔 SO햽싔ꎬ벴퓶뎤탔햽싔ꆣ싞뗂폫쪩췟듄릫쮾펦룃랢믓퓚WCDMAꆢLTE훆쪽쿠맘닢쫔틇웷짏뗄벼쫵폅쫆ꎬ뷸튻늽삩듳퓚WCDMAꆢLTE닢쫔틇웷뗄쫐뎡럝뛮ꎻ퓚컈뚨틑폐뿍뮧뗄믹뒡짏ꎬ퓚훚뛠뗄훐킡뿍뮧훐췘햹탂뗄뿍뮧ꎬ뷸튻늽삩듳쫐뎡럝뛮ꎻ틔벰볓잿춬맺췢쫖믺릫쮾퇐랢ퟜ늿뗄뷴쏜뫏ퟷꎬ퓚맺쓚쫖믺듺릤뎧훐삩듳쫖믺ퟛ닢틇뗄쫐뎡럝뛮ꆣ 퓶뎤탍햽싔뗄폅뗣ꎺ뿉틔냯훺릫쮾삩듳쫐뎡럝뛮ꎬ폐샻폚릫쮾뗄뿬쯙랢햹ꆣ웤좱뗣쫇릫쮾탨튪헐울룼뛠뗄쿺쫛죋풱좥뾪췘쫐뎡ꎬ춬쪱튲튪퓶볓쫐뎡췆맣럑폃ꆣ 2ꎩWO햽싔 WO햽싔뛔펦얤탍햽싔ꆣ싞뗂폫쪩췟듄릫쮾탨튪춻돶R&S릫쮾벼쫵짏뗄쇬쿈폅쫆ꎬퟶ뫃쫐뎡탻뒫벰욷없붨짨ꎬ틔벰뫍듳뗄맘볼뿍뮧뷸탐벼쫵뫏ퟷꎻ퓶볓쿺쫛죋풱ꎬ볓잿뫍훐킡뿍뮧뗄맘쾵ꎬ삩듳퓚훐킡뿍뮧훐뗄쫐뎡럝뛮ꎻ췆돶쪾늨웷닺욷ꎬ럡뢻ퟔ벺뗄닺욷쿟ꎬ틔퓶볓퓚춬튻뿍뮧뗄쿺쫛뛮ꎻ춻돶닺욷벼쫵폅쫆ꎬ뺡솿쪵탐닮틬뮯뺺헹ꎬ뇜쏢볛룱햽ꎻ볓잿R&S췸햾벼쫵횧돖붨짨ꎬ퓶볓놾뗘벼쫵횧돖죋풱ꎻ퓶볓놾뗘뗄럖쿺짌뫍듺샭짌붨짨ꎬ틔뢲룇룼뛠뗄뿍뮧쏦ꆣ 얤탍햽싔뗄폅뗣쫇뿉틔쏖늹릫쮾뗄늻ퟣꎬ떫쫇웤뻟쳥뗄쪵쪩탨튪튻뛎뷏뎤뗄쪱볤살훰늽쪵쿖ꆣ 3ꎩST햽싔 ST햽싔ꎬ벴튻쳥뮯햽싔ꆣ싞뗂폫쪩췟듄릫쮾탨튪럡뢻닺욷쿟ꎬ췆돶믹폚탂뗄춨톶뇪ힼ욽첨뗄뿭듸춨톶ퟛ닢틇ꎬ췆돶쪾늨웷닺욷ꎻ 뛔폚믣싊펰쿬뷏듳뗄쿮쒿ꎬ뿉틔닉폃쏀풪놨볛ꎬ뺡솿붵뗍믣싊뛔뚩떥뗄펰쿬ꎬ R&S릫쮾튲뿉틔뾼싇췘햹틇뇭ퟢ쇞튵컱ꎬ복킡뿍뮧맋싇ꎬ뗈듽쫐뎡탐쟩뫃ꎬ퓙췆뚯뿍뮧좥릺싲ꎻ 퓚쒿잰TD-SCDMA쫐뎡뚪떥뗄쟩뿶쿂ꎬ평폚웤쫐뎡럝뛮뷏킡ꎬ뿉틔뾼싇퓚훐맺틆뚯쿂튻듺퇝뷸냦놾32
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 TD-LTE짏췆돶ퟛ닢틇ꎬ햼뻝벼쫵폅쫆ꎻ췆돶룟뛋닢쫔틇웷뗄뺭볃탍뫅ꎬ틔쫊펦닺욷뗄붵볛닟싔ꎬ놣뮤닺욷볛룱쳥쾵ꆣ 4ꎩWT햽싔 WT햽싔ꎬ벴럀폹탔햽싔ꆣ싞뗂폫쪩췟듄릫쮾탨튪ퟅ쫖믽벫췘햹뿍뮧ꎬ쪵탐볛룱폅쫆뗄닟싔쟀햼룼뛠뗄쫐뎡럝뛮ꎻ뫍낲뷝싗릫쮾솪뫏벷돶탂뷸뗄쫐뎡뺺헹헟ꆣ뇜쏢닢쫔틇웷샻죳뗄헻쳥쿂붵ꎻ룹뻝얷풪뛔쏀풪뗄믣싊뇤뮯ꎬ뺡솿쇩믮뗄톡퓱얷풪믲헟쏀풪놨볛ꎻ뾼싇쿲낲뷝싗톧쾰ꎬ냯뿍뮧쳡릩뷰죚죚럾컱ꎬ붵뗍뿍뮧럧쿕ꎻ헫뛔TD-SCDMA쫖믺뗄닢쫔ꎬ뿉틔솪뫏낲뷝싗ꎬ뛔뿍뮧탻뒫TD-SCDMA럇탅쇮뗄짺닺닢쫔랽낸ꎻ뺡솿쪵탐닢쫔틇웷뗄닮틬뮯뺺헹ꎬ뇜쏢듲볛룱햽ꆣ 싞뗂폫쪩췟듄릫쮾닺욷뺺헹솦럖컶 샻폃늨쪿뛙뻘헳ꎬ뿉틔뫜뫃뗄럖컶싞뗂폫쪩췟듄릫쮾뗄닺욷뺺헹솦ꆣ 늨쪿뛙뻘헳ꎨBCG Matrixꎩ폖돆쫐뎡퓶뎤싊-쿠뛔쫐뎡럝뛮뻘헳ꆣ쫇평쏀맺뗄맜샭톧볒ꆢ늨쪿뛙톯릫쮾뒴쪼죋늼슳쮹·뫠뗂즭쫗쿈쳡돶뗄ꎬ폃살럖컶뫍맦뮮웳튵닺욷ퟩ뫏뗄랽램ꆣ뿉틔듙뷸웳튵붫폐쿞뗄풴럖엤떽뫏샭뗄닺욷뷡릹훐좥ꎬ틔놣횤웳[3]튵퓚벤쇒뗄뺺헹훐좡뗃뷏뫃뗄쫕틦ꆣ 룹뻝닺욷뗄쫐뎡퓶뎤싊뫍쫐뎡럝뛮늻춬뗄ퟩ뫏ꎬ믡돶쿖쯄훖늻춬탔훊뗄닺욷샠탍ꎬ탎돉늻춬뗄닺욷랢햹잰뺰ꎺ 쏷탇샠닺욷ꎺ쫐뎡퓶뎤싊뫍쫐뎡햼폐싊“쮫룟”뗄닺욷ꎻ 쫝릷샠닺욷ꎺ쫐뎡퓶뎤싊뫍쫐뎡햼폐싊“쮫뗍”뗄닺욷ꎻ 컊뫅샠닺욷ꎺ쫐뎡퓶뎤싊룟ꆢ쫐뎡햼폐싊뗍뗄닺욷ꎻ [3]쓌얣샠닺욷ꎺ쫐뎡퓶뎤싊뗍ꆢ쫐뎡햼폐싊룟뗄닺욷ꆣ 싞뗂폫쪩췟듄쒿잰퓚컞쿟춨톶닢쫔틇웷쫐뎡짏훷튪뗄닺욷쫇ꎺ컞쿟춨톶ퟛ뫏닢쫔틇ꎨ쫖믺ퟛ닢틇ꎩꆢ욵웗틇ꆢ탅뫅풴ꆢ쪸솿췸싧럖컶틇ꆣ 룹뻝Prime Date뗄쫽뻝럖컶ꎬ컒쏇뿉틔뇈뷏튻쿂싞뗂폫쪩췟듄릫쮾퓚훷튪뗄컞쿟ퟛ닢틇ꆢ욵웗틇ꆢ탅뫅풴ꆢ쪸솿췸싧럖컶틇ꆢ릦싊볆뗈훷튪닺욷뗄쫐뎡럝뛮ꆣ 싞뗂폫쪩췟듄릫쮾뗄컞쿟ퟛ뫏닢쫔틇쒿잰퓚쫐뎡짏뗄쫐뎡햼폐싊듯떽35%ꎬ늢쟒볌탸돊짏짽쟷쫆ꎨ죧춼4-1쯹쪾ꎩꎬ쫴폚쏷탇샠닺욷ꆣ릫쮾뗄컞쿟ퟛ닢틇틑뺭퓚33
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뿍뮧훐탎돉쇋뷏뫃뗄뿚놮ꎬ릫쮾탨튪틀뾿컞쿟ퟛ닢틇살삩듳ퟔ벺뗄쫐뎡햼폐싊ꎬ늢쓜틀뾿컞쿟ퟛ닢틇뗄솼뫃쫐뎡뿚놮퓚뿍뮧훐췘햹ퟔ벺뗄웤쯻닺욷쾵쇐ꆣ Market Shares Mobile Radio Test50%Agilent40%R&S30%Anritsu20%Aeroflex10%Spirent0%1999200020012002200320042005200620072008Source: Prime Data 춼4-1 쫖믺ퟛ닢틇쫐뎡럝뛮럖컶 퓚욵웗럖컶틇쫐뎡ꎬ낲뷝싗릫쮾욵웗틇뗄쫐뎡햼폐싊캪50%ꎬꎨ죧춼4-2쯹쪾ꎩ싞뗂폫쪩췟듄릫쮾뗄욵웗틇쫐뎡햼폐싊캪33%ꎬ죔좻쫇쫐뎡햼폐싊뇈뷏룟뗄닺욷ꎬ쫴폚쏷탇샠닺욷ꆣ평폚싞뗂폫쪩췟듄릫쮾뗄욵웗틇퓚벼쫵횸뇪뒦폚튵뷧쇬쿈ꎬ닺욷뗄쫐뎡닟싔펦룃쫇췆돶룼좫쏦뗄닺욷쾵쇐ꎬ쓜뢲룇룟ꆢ훐ꆢ뗍떵뗈늻춬뗄횸뇪튪쟳ꎬ살싺ퟣ늻춬튪쟳뗄뿍뮧ꎬ복짙떥튻닺욷뗄볛룱햽ꎬ놣뮤닺욷샻죳ꆣ Market Shares Spectrum Analyzer Market70%Agilent60%R&S50%Advantest40%30%Anritsu20%Tektronix10%0%1999200020012002200320042005200620072008Source: Prime Data 춼4-2 욵웗럖컶틇쫐뎡럝뛮럖컶 34 Market shareMarket share
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 퓚탅뫅풴쫐뎡ꎬ낲뷝싗햼뻝쇋훷튪뗄쫐뎡럝뛮ꎬ듯떽쇋57%ꎨ죧춼4-3ꎩꎬ싞뗂폫쪩췟듄릫쮾뗄쫐뎡럝뛮캪25%ꆣ쫴폚컊뫅샠닺욷ꆣ쒿잰싞뗂폫쪩췟듄릫쮾뗄훷쇷탅뫅풴SMU200Aꎬ퓚닺욷탔쓜벰폃뮧뷧쏦짏뚼뒦폚튵뷧ퟮ폅ꎬ뿍뮧펦폃뫳ꎬ랴삡룷쿮횸뇪뚼폅폚뺺헹뛔쫖ꎬ떫쫇닺욷쫐뎡럝뛮뮹늻릻룟ꆣ 헫뛔탅뫅풴닺욷ꎬ탨튪닉좡뗄쫐뎡닟싔쫇ꎺ볓듳닺욷쫐뎡탻뒫솦뛈ꎬ퓶볓닺욷뗄쫐뎡췆맣퇐쳖믡ꎬ죃룼뛠뗄뿍뮧돤럖쇋뷢싞뗂폫쪩췟듄릫쮾탅뫅풴뗄폅쫆ꆣ Market Shares Signal Sources70%60%50%AgilentR&S40%Aeroflex30%AnritsuShibasoku20%10%0%1999200020012002200320042005200620072008Source: Prime Data 춼4-3 탅뫅풴쫐뎡럝뛮럖컶 퓚쪸솿췸싧럖컶틇쫐뎡ꎬ낲뷝싗햼뻝쇋훷튪뗄쫐뎡럝뛮ꎬ듯떽쇋68%ꎬ싞뗂폫쪩췟듄릫쮾뗄쫐뎡햼폐싊횻폐23%ꎬ떫쫇듓춼4-4훐뿉틔뾴돶싞뗂폫쪩췟듄릫쮾뗄쫐뎡햼폐싊퓶뎤쫇ퟮ뿬뗄ꎬ쫐뎡햼폐싊듓1999쓪뗄늻떽10%퓶뎤떽쿖퓚뗄25%ꎬ뛸쟒쪸솿췸싧럖컶틇뗄쫐뎡럝뛮쫇튻횱퓚퓶뎤뗄ꎨ죧춼4-5쯹쪾ꎩꆣ 쪸솿췸싧럖컶틇쫴폚컊뫅샠닺욷ꎬ싞뗂폫쪩췟듄릫쮾뗄쪸솿췸싧럖컶퓚탔쓜횸뇪짏늢늻뇈뺺헹뛔쫖닮ꎬ훷튪뗄컊쳢쫇싞뗂폫쪩췟듄릫쮾뗄닺욷쾵쇐탍뫅뷏짙ꎬ뛔뇈뺺헹뛔쫖ꎬ낲뷝싗릫쮾뗄쪸솿췸싧럖컶틇펵폐럇뎣좫뗄닺욷쾵쇐ꎬ뢲룇룟ꆢ훐ꆢ뗍떵뗈횸뇪튪쟳ꎬ헫뛔늻춬탨쟳뗄뿍뮧ꎬ뚼쓜쳡룟탔볛뇈럇뎣뫃뗄닺욷ꎬ틲뛸쓜펮뗃뷏룟뗄쫐뎡럝뛮ꎬ뛔싞뗂폫쪩췟듄릫쮾살쮵ꎬ닺욷폐뫜듳뗄쫐뎡퓶뎤뿕볤ꎬ탨튪믽벫뗄췘햹닺욷쫐뎡럝뛮ꆣ쪵탐룼볓믽벫뗄닺욷쫐뎡닟싔ꎬ믽벫췆맣닺욷ꎬ췆돶룼35 Market share
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 좫쏦뗄닺욷쿟ꎬ뢲룇룼뛠늻춬탨쟳뗄뿍뮧ꎬ살듯떽룃닺욷쫐뎡럝뛮뗄퓶뎤ꆣ Market Shares Network Analyzer70%Agilent60%Anritsu50%R&S40%30%Advantest20%Aeroflex10%0%1999200020012002200320042005200620072008Source: Prime Data 춼4-4 쪸솿췸싧럖컶틇쫐뎡럝뛮럖컶 Regional Market Shares Network Analyzer MarketWorldwide50%USA40%EuropeJapan30%Rest of20%AsiaBalance ofWorld10%0%1999200020012002200320042005200620072008S 춼4-5좫쟲쪸솿췸싧럖컶쫐뎡퓶뎤쟩뿶 룹뻝짏쏦뗄럖컶ꎬ뿉틔뗃떽쿂쏦뗄뷡싛ꎬ뛔닺욷뗄쫐뎡펪쿺닟싔폐튻뚨뗄닎뾼ퟷ폃ꎺ 쏷탇샠닺욷ꎺGSM/WCDMA/CDMA2000뛠훆쪽쫖믺ퟛ뫏닢쫔틇ꆢ욵웗틇ꆣ헢샠쏷탇샠닺욷쫐뎡햼폐싊ꆢ쫐뎡퓶뎤싊뚼뫜룟ꎬ뒦폚돉뎤웚ꎬ랢햹잰뺰뷏뫃ꎬ떫쫐뎡뺺헹벤쇒ꎬ닺욷샻죳싊뷏뗍ꆣ릫쮾뛔헢샠뗄닺욷뗄닟싔펦룃쫇퓚볌탸쳡룟닺욷쫐36 Market shareMarket share
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뎡햼폐싊뗄춬쪱ꎬ튲튪뺡뿉쓜쳡룟닺욷뗄샻죳쮮욽ꆣ뿉틔춨맽냯훺뿍뮧ퟶ쾵춳벯돉랽낸벰뇠킴ퟔ뚯닢쫔돌탲뗈퓶횵럾컱살쳡룟닺욷뗄펯샻쮮욽ꆣ 컊뫅샠닺욷ꎺ탅뫅풴ꆢ쪸솿췸싧럖컶틇ꎬ쪾늨웷ꆢ횧돖LTE/WiMAX뗈탂컞쿟춨톶뇪ힼ뗄ퟛ뫏닢쫔틇 뒦퓚컊뫅샠뗄닺욷ꎬ듸폐뷏듳뗄럧쿕ꆣ헢킩닺욷뿉쓜샻죳싊뫜룟ꎬ떫햼폐뗄쫐뎡럝뛮뫜킡ꆣꆰ컊뫅ꆱ럇뎣쳹쟐뗘쏨쫶쇋릫쮾뛔듽헢샠튵컱뗄첬뛈ꎬ틲캪헢쪱릫쮾뇘탫짷훘믘듰쫇럱튪볌탸춶ꎬ볌탸랢햹룃튵컱ꆣ뛸쪸솿췸싧럖컶틇ꎬ쪾늨웷뗈뚼쫇쫐뎡죝솿뷏듳ꆢ퓶뎤뷏뿬뗄닢쫔틇웷ꎬ싞뗂폫쪩췟듄릫쮾퓚헢샠닺욷뗄쫐뎡햼폐싊짏뚼욫뗍ꎬ죧맻쿫튪놣돖릫쮾뗄돖탸퓶뎤ꎬ튻뚨늻튪쟡틗럅웺ꎬ뛸쫇튪얬솦쳡룟헢샠닺욷뗄쫐뎡럝뛮ꎬ얬솦뮻캪쏷탇샠닺욷ꆣ헢퇹닅쓜놣횤릫쮾뗄뎤웚돖탸랢햹벰쓪뛈뗄퓶뎤쒿뇪ꆣ 쓌얣샠닺욷ꎺ뗧듅볦죝닢쫔뷓쫕믺ꆢ컞쿟뗧볠닢뷓쫕믺ꆢ 쓌얣샠닺욷쫐뎡햼폐싊뷏룟ꎬ쿺쫛퓶뎤싊뗍ꎬ믹놾뒦폚닺욷돉쫬웚ꎬ쓜캪웳튵듸살듳솿뗄샻죳ꎬ뛔헢샠닺욷ꎬ쒿잰싞뗂폫쪩췟듄릫쮾뗄닟싔펦룃쫇볌탸놣돖퓚뗧듅볦죝닢쫔뫍컞쿟뗧볠닢쇬폲뗄벼쫵폅쫆ꎬ캬돖늢뺡뿉쓜쳡룟펯샻돌뛈ꆣ 쫝릷샠닺욷ꎺ 횱쇷뗧풴ꆢ삶퇀닢쫔틇ꆢ뛔폚쫝릷샠닺욷ꎬ평폚쫐뎡햼폐싊뗍ꎬ쿺쫛퓶뎤싊튲뷏뗍ꎬ쮵쏷닺욷뗄믱샻쓜솦뷏닮ꎬ뿉복짙쿺쫛췆맣솦뛈ꎬ붫뺫솦틆떽웤쯻랢햹잰뺰룼뫃뗄닺욷ꆣ 37
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 5 싞뗂폫쪩췟듄릫쮾쫐뎡펪쿺닟싔럖컶 쒿뇪쫐뎡퇐뺿 쯹폐뗄펪쿺햽싔뚼쫇붨솢퓚STP뗄믹뒡짏ꎬ벴쾸럖ꎨSegmentationꎩ,쒿뇪ꎨTargetingꎩ뫍뚨캻 ꎨPositioning ꎩꆣ쿂쏦뗄헂뷚훷튪뻍컞쿟춨탅닢쫔쫐뎡뗄쾸럖ꆢ[3]쒿뇪뫍뚨캻죽룶랽쏦살뷸탐럖컶ꆣ 쒿뇪쫐뎡쾸럖벰뛔펦뗄쫐뎡ힴ뿶 룹뻝쒿잰컞쿟닢쫔틇웷쫐뎡뗄폃뮧샠탍,쒿뇪쫐뎡뿉틔럖캪틔쿂벸샠: 1ꎩ맺볒죏횤믺릹 훷튪뗄폐맺볒뗧탅퇐뺿풺첩뛻쪵퇩쫒ꆢ맺볒컞쿟뗧맜샭캯풱믡ꆢ맺볒볆솿풺ꆢ룷쪡쫐뗄볆솿풺ꆢ컞쿟뗧맜샭캯풱믡뗈ꆣ헢킩믺릹뻟폐맺볒헾뢮쫚좨뗄볆솿ꆢ볬닢ꆢ죏횤뗄훊ꆣ헢킩뿍뮧톡폃뗄닢쫔틇웷뗄탍뫅뛔살쯍볬뗄맺쓚뿍뮧뻟폐뫜잿뗄횸떼뫍닎뾼ퟷ폃ꆣ 샽죧뗧탅퇐뺿풺첩뛻쪵퇩쫒ꎨCTTLꎩ탐헾솥쫴폚탅쾢닺튵늿뗧탅퇐뺿풺ꎬ평탅쾢닺튵늿뫍맺볒훊솿볠뚽볬퇩볬틟ퟜ뻖쫚좨짨솢ꆣ펵폐뗄맺볒쫚좨냼삨ꎺ맺볒춨탅볆솿햾ꆢ맺볒뗧뮰믺훊솿볠뚽볬퇩훐탄ꆢ훐맺뗧탅짨놸뷸췸볬퇩믺릹ꆢ훐맺잿훆탔죏횤ꎨCCCꎩ쪵퇩쫒ꆢ탅쾢닺튵늿춨탅볆솿훐탄ꆢ탅쾢닺튵늿놱뺩틆뚯춨탅짨놸훊솿볠뚽볬퇩훐탄ꆢ탅쾢닺튵늿춨탅뗧듅볦죝훊솿볠뚽볬퇩훐탄뗈뗈ꆣ놻헢킩맺볒좨췾뗄죏횤믺릹톡뚨뗄볬닢웤쯻짨놸뗄닢쫔틇웷뫍쾵춳컞틉쫇ퟮ폐쮵럾솦뗄쫐뎡펪쿺쫖뛎ꆣ 싞뗂폫쪩췟듄릫쮾쒿잰퓚헢샠뿍뮧좺훐햼폐럇뎣룟뗄쫐뎡럝뛮ꎬ훷튪쫇평폚싞뗂폫쪩췟듄릫쮾퓚GCF/PTCRB죏횤닢쫔쇬폲뗄벼쫵쿈뷸탔ꆢ뗧듅볦죝닢쫔쫐뎡뗄벼쫵쇬쿈탔ꆢ뮹폐컞쿟뗧볠닢뫍컞쿟풴맜샭닢쫔쫐뎡뗄쇬떼뗘캻ꎬ헢킩폐샻뗄틲쯘뚼듙돉쇋싞뗂폫쪩췟듄릫쮾퓚맺볒죏횤믺릹헢튻뿍뮧좺훐햼뻝쇋60%틔짏뗄쫐뎡럝뛮ꆣ 2ꎩ뫍컞쿟춨톶쿠맘뗄맺볒몽뿕ꆢ뻼릤ꆢ늿뛓ꆢ룷퇐뺿풺쯹 38
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 헢킩뿍뮧뗄퇐뺿뺭럑뚼살ퟔ맺볒헾뢮뗄늦뿮ꎬ훷튪폃폚퇐뺿볢뛋잰퇘뗄뿆톧벼쫵ꎬ틲뛸뛔닢쫔틇웷뗄쿈뷸탔뫍벼쫵횸뇪ꆢ뿉뾿탔튪쟳럇뎣룟ꎬ뛸쟒튻냣평ퟜ늿뷸탐벯훐닉릺ꆣ 평폚싞뗂폫쪩췟듄릫쮾퓚헢튻뿍뮧좺훐뗄펰쿬솦뫍벼쫵횧돖솦뛈뚼죵폚낲뷝싗릫쮾ꎬ틲뛸퓚헢튻뿍뮧좺훐뗄쫐뎡럝뛮뻝춳볆횻햼떽늻떽30%ퟳ폒뗄쫐뎡럝뛮ꆣ 3ꎩ맺볒뗄룷룟뗈풺킣뗧ퟓ탅쾢ꆢ춨톶튵쪵퇩쫒 평폚룟킣엠퇸뗄튵벼쫵죋닅뇏튵뫳컞틉쫇닢쫔틇웷틇뇭톡탍뫍쪹폃뗄훷솦뻼ꎬ틲듋룷닢쫔틇웷뎧볒뛔룟킣뚼럇뎣뗄훘쫓ꎬ뛔닢쫔틇웷뎧볒쳡룟틔뫳뗄쫐뎡럝뛮폐뫜듳뗄잱솦ꆣ 4ꎩ춨톶탐튵뗄듳뿍뮧 죧낮솢탅ꆢ억믹퇇ꆢ컷쏅ퟓꆢ쒦췐싞삭ꆢ맺쓚뗄뗧탅짨놸훆퓬짌죧뮪캪ꆢ훐탋춨톶ꆣ헢킩듳뿍뮧뛔닺튵뗄짏쿂폎닺튵솴펰쿬럇뎣듳ꆣ 5ꎩ쫖믺킾욬릫쮾 맺췢뗄죧룟춨ꎨQUALCOMMꎩꆢ펢량쇨ꎨInfineonꎩꆢ맺쓚뗄폐T3GꆢLeadcoreꆢ햹톶ꎨSpreadtrumꎩꆢ솪랢뿆벼ꎨMTKꎩꆢ뮹폐뮪캪몣쮼쳡릩뗄K3쫖믺킾욬욽첨ꎬ헢킩훷튪뗄쫖믺킾욬릫쮾믹놾짏뢲룇쇋쒿잰맺쓚쫖믺뫋탄킾욬랽낸쫐뎡뗄90%ꆣ죧맻퓚닺튵솴뗄풴춷짏폫헢킩쫖믺킾욬쳡릩짌뻍뷸탐쇋짮죫뗄닢쫔쇬폲뗄벼쫵뫏ퟷꎬ쓇쎴뛔폚헻룶쫖믺닢쫔틇웷쫐뎡뗄펰쿬튲쫇럇뎣폐킧뗄ꆣ 6ꎩ 쫖믺랽낸짨볆릫쮾ꎨDesign Houseꎩ 평폚쒿잰룟춨ꆢ펢량쇨ꆢ솪랢뿆벼뗄쫖믺킾욬쳗욬뗄돶쿖ꎬ듳듳붵뗍뗄쫖믺짨볆뗄쓑뛈ꎬ쫐뎡돶쿖쇋훚뛠뗄쫖믺랽낸짨볆릫쮾ꎬ죧쇺웬뿆벼ꆢ뺭캳뿆벼ꆢ폮쇺춨톶ꆣ 쒿잰맺쓚뗄쫖믺짺닺벰닢쫔랽낸90%뚼쫇평맺쓚뗄쫖믺랽낸릫쮾살쳡릩뗄ꎬ헢킩쫖믺랽낸짨볆릫쮾튲쳡릩룸쫖믺듺릤뎧쿠펦뗄쫖믺닢쫔돌탲ꎬ죧맻죃헢킩쫖믺랽낸짨볆릫쮾듓튻뾪쪼뻍닉폃싞뗂폫쪩췟듄릫쮾뗄닢쫔틇웷살뇠킴쫖믺뗄ퟔ뚯닢쫔돌탲ꎬ헢퇹뻍횱뷓펰쿬쇋쿂폎쫖믺듺릤뎧짪릺쫖믺닢쫔틇웷뗄톡탍ꆣ쯤좻헢킩쫖믺랽낸짨볆릫쮾뗄컞쿟닢쫔틇웷뗄닉릺솿늢늻듳ꎬ떫쫇뛔쿂폎쫖믺듺릤뎧뗄톡탍쫇폐훁맘훘튪뗄ퟷ폃뗄ꆣ헢샠쫖믺랽낸짨볆릫쮾퓚닢쫔틇뇭톡탍뗄쪱뫲ꎬ믡욫훘폚닢쫔틇39
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 웷뗄벼쫵횸뇪ꎬ닢쫔뗄쯙뛈뫍뺫뛈ꎬ폈웤맘힢닢쫔틇웷쳡릩짌뗄횧돖솦뛈ꆣ 7ꎩ닢쫔죏횤훐탄 ꎨTEST HOUSEꎩ 돽쇋맺볒뗄죏횤훐탄뫍룷쪡쫐뗄죏횤훐탄틔췢ꎬ뮹폐뫜뛠쟸폲탔뗄쏱펪뗄닢쫔죏횤벼쫵훐탄ꎬ헢킩쟸폲탔뗄닢쫔죏횤훐탄뛔닺욷뗄벼쫵좨췾탔뇈뷏맘힢ꎬ떫쫇평폚웤펰쿬솦늻쫇뫜듳ꎬ틲뛸웤뫍닢쫔틇웷뎧볒뗄틩볛쓜솦뇈뷏죵ꆣ 8ꎩ맣듳뗄훐킡뿍뮧ꎨ냼삨쫖믺듺릤뎧ꆢ훐킡웳튵뗄퇐랢훐탄ꎩ 헢튻늿럖뿍뮧훷튪쫇튻킩킡탍뗄뿆벼탍웳튵퇐랢훐탄ꆢ닢쫔훐탄뫍탭뛠킡뗄쫖믺듺릤뎧ꎬ쯤좻떥룶웳튵뛔닢쫔틇웷뗄탨쟳솿늻듳ꎬ떫쫇헢샠탍뗄웳튵쫽솿훚뛠ꆣ뛸쟒헢튻샠탍뗄뿍뮧평폚웤쯹퓚탐튵펰쿬솦뷏킡ꎬ폫닢쫔틇웷뎧볒뗄틩볛쓜솦튲뇈쿠뛔뷏죵ꆣ뛔폚닢쫔틇웷뎧볒살쮵ꎬ헢튻늿럖뿍뮧쯤좻뾴짏좥늻쫇뫜훘튪ꎬ떫쫇헢튻샠뗄뿍뮧좴햼뻝쇋60%ퟳ폒뗄쫐뎡럝뛮ꆣ늢쟒헢튻늿럖쫐뎡럝뛮뗄닢쫔틇웷쿺쫛샻죳쫇럇뎣뫃뗄ꆣ 뛸퓚헢튻쒿뇪뿍뮧좺ꎬ낲뷝싗평폚맣랺뗄쫐뎡펪쿺쫖뛎ꎬ냼삨훚뛠뗄쎽쳥맣룦ꆢ퓚룟킣ꆢ퇐뺿쯹뗄벫듳펰쿬솦ꆣ룼맣랺뗄쫐뎡횪쏻뛈뫍퓚닢쫔릤돌쪦훐솼뫃뗄뿚놮ꆢ훚뛠뗄쟾뗀럖쿺짌ꆢ듺샭짌ꎬ퓚맣듳뗄훐킡뿍뮧훐햼뻝쇋폅쫆뗄쫐뎡럝뛮ꎬ뛸쟒폐[27]ퟅ뫜뫃뗄샻죳뿕볤ꆣ 헢튻쒿뇪쫐뎡ꎬ쫇싞뗂폫쪩췟듄릫쮾쿠뛔뇈뷏죵뗄튻룶뿍뮧좺ꎬ튲쫇벱탨볓잿뗄튻룶쫐뎡ꎬ쳡룟퓚헢샠뿍뮧훐뗄쫐뎡햼폐싊ꎬ붫믡뫜폐킧뗄췘햹릫쮾닺욷뗄쫐뎡럝뛮ꆣ 쒿뇪쫐뎡톡퓱 룹뻝뛔싞뗂폫쪩췟듄릫쮾퓚컞쿟춨톶닢쫔틇웷쫐뎡짏훷튪뿍뮧뗄쾸럖ꎬ뛔웤쾸럖뗄뿍뮧좺살훰튻뗄럖컶ꎺ 1ꎩ싞뗂폫쪩췟듄릫쮾퓚맺볒컞쿟춨톶짨놸닢쫔죏횤믺릹뗄쫐뎡럝뛮훐쿠뛔뒦폚쇬떼헟뗄뗘캻ꎬ퓚튻쫐뎡훐ꎬ싞뗂폫쪩췟듄릫쮾뮹탨튪볌탸놣돖ퟔ벺뗄쇬쿈뗘캻ꆣ 2ꎩ퓚뫍컞쿟춨톶쿠맘뗄맺볒몽뿕ꆢ뻼릤ꆢ늿뛓ꆢ룷퇐뺿풺쯹뿍뮧좺훐ꎬ싞뗂폫쪩췟듄릫쮾뗄쫐뎡럝뛮늻떽30%ꎬ풶실뫳폫뺺헹뛔쫖낲뷝싗릫쮾ꎬ웤훷튪풭틲쫇싞뗂폫쪩췟듄릫쮾쿠맘뗄닺욷벼쫵횧돖뫍뿍뮧맘쾵뮹실뫳폫뺺헹뛔쫖낲뷝싗ꆣ퓚컷낲ꆢ40
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 돉뚼ꆢ훘쟬뗈맺볒뻼릤뿆퇐떥캻ꆢ퇐뺿쯹훚뛠뗄뗘랽ꎬ싞뗂폫쪩췟듄릫쮾듓90쓪듺닅뾪쪼퓚컷낲ꆢ돉뚼뗈뗘짨솢듺뇭뒦ꎬ췭폚뺺헹뛔쫖ꆣ퓚몽쳬뫍뻼릤헢튻쇬폲뗄쫐뎡럝뛮튲쫇뫜듳뗄ꆣ뻝ꆶTest & Measurement worldꆷ퓓횾2008쓪춳볆ꎬ쯤좻컞쿟춨톶쏱폃닺욷닢쫔쫐뎡뗄럝뛮쫇ퟮ듳뗄ꎬ햼뻝쇋29%ꎬ떫몽쳬뻼릤헢튻늿럖뗄쫐뎡럝[44]뛮햼뻝쇋헻룶춨폃닢쫔틇웷쫐뎡뗄25%ꎬ뷶짙쇋4%뗄럝뛮ꆣꎨ죧춼5-1쯹쪾ꎩ 춨톶짨놸쫐뎡몽쳬폫뻼릤릤튵ퟔ뚯뮯뗧ퟓ훆퓬튵웤쯻웤쯻10%춨톶짨놸쫐뎡29%뗧ퟓ훆퓬튵13%몽쳬폫뻼릤릤튵ퟔ뚯뮯25%23% 춼5-1ꎨ쫽뻝살풴ꎺTest & measurement world 2009Aprilꎩ 틲뛸몽쳬뻼릤헢튻뿍뮧좺쫇싞뗂폫쪩췟듄릫쮾탨튪훘뗣췘햹뗄튻룶뿍뮧좺ꆣ 평폚몽쳬뻼릤웳튵뗄틇웷틇뇭닉릺튻냣쫇춨맽ퟜ늿쳖싛ꎬ평탐튵듺샭짌살뢺퓰닉릺ꎬ쯹틔헫뛔몽쳬뻼릤웳튵퇐랢릤돌쪦뿉틔뛠뻙냬닺욷닢쫔랽낸퇐쳖믡ꎬ살췆맣싞뗂폫쪩췟듄뗄닺욷ꎬ늢믽벫췘햹몽쳬뻼릤웳튵뗄탐튵듺샭짌ꎬ쓜폐킧뾪췘헢튻쫐뎡ꆣ 3ꎩ맺쓚룟킣뗄뗧ퟓ탅쾢ꆢ춨톶튵쪵퇩쫒ꎬ헢튻늿럖뿍뮧닉릺뛮늻믡뫜듳ꎬ뛸쟒뺭럑뚼럇뎣폐쿞ꎬ뛔닢쫔틇웷쫐뎡뗄쿺쫛뛮릱쿗튲늻쫇뫜뛠ꎬ떫쫇룟킣뗄톧짺뇏튵뫳쫇닢쫔틇웷뗄쪹폃뗄훷쳥ꎬ쫇럇뎣듳뗄잱퓚뿍뮧ꎬ틲듋뛔폚닢쫔틇웷릫쮾뗄캴살3ꆫ5쓪뗄랢햹튲쫇럇뎣훘튪뗄ꎬ헫뛔헢튻쒿뇪뿍뮧좺쳥ꎬ낲뷝싗릫쮾쫇ퟟ퓚ퟮ잰쇐뗄ꎬ폫맺쓚훚뛠뗄횪쏻룟킣붨솢뫏ퟷ맘쾵ꆣ싞뗂폫쪩췟듄릫쮾헢벸쓪퓚룟킣쫐뎡41
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 튲랢햹럇뎣뿬ꎬ냼삨폫놱뺩폊뗧듳톧ꆢ컷낲뗧ퟓ뿆벼듳톧ꆢ뗧ퟓ뿆벼듳톧ꆢ뚫쓏듳톧뗈뗈룟킣튲쿠볌붨솢쇋솪뫏쪵퇩쫒ꆢ퓚퇐뺿짺훐짨솢쇋싞뗂폫쪩췟듄튵붱톧뷰ꎬ퓹쯍짤욵캢늨뗧ퟓ짨볆럂헦죭볾AWRꆢ퓹쯍닢쫔틇웷뗈뗈ꆣ헫뛔헢튻쒿뇪뿍뮧ꎬ탨튪훰늽췘햹ꎬ뷴웈탔튲늻쫇뫜룟ꆣ 4ꎩ헫뛔춨톶탐튵뗄듳뿍뮧ꎬ헢킩춨톶탐튵뗄듳뿍뮧뚼쫇훮죧억믹퇇ꆢ낮솢탅ꆢ쒦췐싞삭ꆢ욻맻ꆢ뮪캪ꆢ훐탋춨톶뗈뗈ꎬ헢킩듳뿍뮧뚼쫇튵쓚뗄듳릫쮾ꎬ벼쫵솦솿탛뫱ꆢ닢쫔틇웷뗄탨쟳솿듳ꎬ뛔닢쫔틇웷뗄벼쫵횸뇪ꎬ닢쫔뺫뛈ꆢ컈뚨탔뚼튪쟳럇뎣뗄룟ꎬ뛸쟒헢킩듳뿍뮧뛔짏쿂폎닺튵솴뗄펰쿬뚼럇뎣듳ꆣ죧맺쓚뗄뮪캪벼쫵폐쿞릫쮾ꎬ웤짏폎뗄짤욵쒣뿩ꆢ풪웷볾릩펦짌ꆢ뫍쿂폎뗄짨놸듺릤뎧ꎬ웤닢쫔틇웷뚼믡뺡솿뗄뫍뮪캪릫쮾놣돖튻훂ꆣ쯹틔컞쿟닢쫔쇬폲뗄쯹폐뎧짌뚼벫웤훘쫓듳뿍뮧헢튻샠쒿뇪뿍뮧좺ꎬ뚼믡뗷뚯릫쮾뗄ퟮ폅쫆솦솿살쟀햼헢튻쫐뎡ꆣ뛸퓚춨톶탐튵헢룶돤럖뺺헹뗄탐튵ꎬ돉놾폅쫆뫍볛룱폅쫆쫇릹돉ퟔ벺뫋탄뺺헹솦튻룶럇뎣훘튪뗄랽쏦ꆣ쯹틔헢킩춨톶탐튵뗄듳뿍뮧폐튵뗄닉릺췅뛓ꎬ틩볛쓜솦럇뎣잿ꆣ 평폚싞뗂폫쪩췟듄릫쮾뗄컞쿟닢쫔틇웷ꎬ냼삨ꎺ욵웗틇ꆢ탅뫅풴ꆢ쫖믺ퟛ닢틇ꆢ닢쫔뷓쫕믺퓚벼쫵짏뚼폐폅쫆ꎬ퓚닺욷뗄벼쫵횧돖짏튲쫇벯훐쇋릫쮾뗄폅쫆솦솿좥쟀햼쫐뎡ꎬ볛룱닟싔짏튲쫇틔쓃떽뚩떥캪쒿뇪ꎬ쯹틔싞뗂폫쪩췟듄릫쮾퓚듳뿍뮧헢튻쒿뇪쫐뎡랢믓쇋횱쿺쓜솦잿뗄폅쫆ꆢ햼뻝쇋듳늿럖뗄쫐뎡럝뛮ꆣ떫춬쪱튲평폚돤럖뗄뺺헹ꎬ떼훂헢튻쒿뇪쫐뎡뗄샻죳튲쿂붵뫜뿬ꆣ [38]헫뛔헢튻샠뿍뮧뗄쿺쫛닟싔ꎬ죔좻쫇튪훘뗣룺뷸ꎬ놣횤뫜뫃뗄닺튵쪾랶킧펦ꆣ 돤럖뗄랢믓닺욷뗄탔쓜횸뇪폅쫆ꎬ늢쟒튪뷡뫏닺욷뗄볛룱폅쫆살쟀햼헢튻쫐뎡ꆣ 5ꎩ헫뛔쫖믺킾욬랽낸쳡릩짌헢튻쒿뇪뿍뮧ꎬ평폚쿱룟춨ꆢ펢량쇨ꆢ솪랢뿆벼ꎬ헢킩쫖믺킾욬랽낸쳡릩짌늻쫇뫜풸틢룸뿍뮧횻쳡릩캨튻뗄닢쫔틇웷랽낸ꆣ튻냣믡춬쪱톡퓱싞뗂폫쪩췟듄릫쮾뫍낲뷝싗릫쮾솽볒뗄닢쫔틇웷살뇠킴ퟔ뚯닢쫔돌탲ꎬ쯹틔헢샠쒿뇪뿍뮧좺뗄쫐뎡럝뛮믹놾쫇싞뗂폫쪩췟듄뫍낲뷝싗릫쮾룷햼튻냫ꆣ 싞뗂폫쪩췟듄릫쮾퓚헢샠뿍뮧뗄쿺쫛닟싔쫇ꎺ믽벫뫍쫖믺킾욬뎧볒뫏ퟷꎬ쳡릩믽벫뗄벼쫵횧돖ꎬ냯쎦뎧볒뇠킴닢쫔돌탲ꎬ뺡뿉쓜뗄뢲룇룼뛠뗄쫖믺랽낸쳡릩짌ꆣ 6ꎩ웤쯻뗄쫖믺랽낸짨볆릫쮾뫍닢쫔죏횤훐탄ꎬ평폚닉릺솿늻믡뫜듳ꎬ떫뛔웤쯻42
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뗄쿠맘웳튵튲폐뫜뫃뗄쪾랶킧펦ꎬ뿉틔닉폃쿠펦뗄볛룱폅믝닟싔ꎬ맄샸헢킩뿍뮧살폃싞뗂폫쪩췟듄뗄닢쫔틇웷ꆣ 7ꎩ뛔폚맣듳뗄훐킡뿍뮧ꎬ냼삨쫖믺듺릤뎧ꆢ킡뗄웳튵퇐랢훐탄ꎬ평폚퓚닺튵솴뗄짏폎웳튵틑뺭뫜뫃뗄췆맣ꆢ쿺쫛쇋싞뗂폫쪩췟듄릫쮾뗄닺욷ꎬ웤닢쫔틇웷뗄톡퓱탔뻍뇈뷏킡ꎬ뿍뮧퓚릺싲닢쫔틇웷쪱뗄틩볛쓜솦튲믡뇈뷏죵ꆣ늻뇘튪닉폃뗍볛닟싔ꎬ헢튻쒿뇪뿍뮧뿉틔놣돖뷏뫃뗄닺욷샻죳ꆣ 싞뗂폫쪩췟듄릫쮾쫐뎡펪쿺닟싔뗄좷뚨 룹뻝쒿잰싞뗂폫쪩췟듄릫쮾퓚컞쿟춨톶닢쫔쫐뎡훐뗄쫐뎡럝뛮ꆢ닺욷벼쫵뺺헹솦폅쫆ꆢ릫쮾뺺헹쓜솦폅쫆ꎬ뿉틔뗃돶릫쮾쒿잰믹놾뗄쫐뎡펪쿺닟싔ꎺ 1ꎩ벯훐폅쫆솦솿ꎬퟶ잿ퟶ듳 헫뛔싞뗂폫쪩췟듄릫쮾욵웗틇벼쫵쇬쿈ꆢ닺욷쿟좫뗄폅쫆ꎬ헹좡ퟶ떽욵웗틇쫐뎡뗄쇬떼헟ꎬ잿뮯릫쮾뗄룟뛋욷없탎쿳ꆣ 퓚탂탋뗄4G쇬폲ꎬ죧LTE닢쫔뗄탂탋쫐뎡ꎬ쟀뗃쫐뎡쿈믺ꎬ뿬쯙햼쇬쫐뎡짏LTE닺튵솴뗄맘볼웳튵ꆣ 2ꎩ쿲ퟮ잿뗄뺺헹뛔쫖톧쾰ꎬ틔뺺헹뛔쫖캪뇪룋 뛠쿲튵뷧쫐뎡펪쿺ퟶ뗄ퟮ뫃뗄낲뷝싗릫쮾톧쾰ꎬ쏖늹릫쮾ퟔ짭뗄늻ퟣꎬ쳡짽쫐뎡햼폐싊ꆣ 3ꎩ헫뛔쫐뎡럝뛮뗍뗄쪸솿췸싧럖컶틇ꆢ탅뫅풴뗈닺욷ꎬ췆돶룼좫쏦뗄닺욷쾵쇐ꎬ춻돶닺욷뗄탔쓜볛룱뇈폅쫆ꎬ쳡짽쫐뎡럝뛮ꆣ 4ꎩ틀췐뻼릤ꆢ몽쳬뿍뮧뗄탐튵듺샭풴ꎬ삩듳닺욷럝뛮 5ꎩ볓잿릫쮾쫐뎡탻뒫췆맣ꎬ뺡뿉쓜뢲룇룼뛠뗄훐킡뿍뮧 룹뻝쫐뎡펪쿺뗄ퟩ뫏닟싔ꎬ듓욷없ꆢ볛룱ꆢ닺욷ꆢ쟾뗀ꆢ듙쿺벸룶랽쏦살럖컶싞뗂폫쪩췟듄릫쮾쒿잰뗄쫐뎡펪쿺닟싔ꎺ 1ꎩ 욷없닟싔랽쏦 싞뗂폫쪩췟듄릫쮾퓚쫐뎡펪쿺닟싔짏ꎬ튻횱쫇욫쿲폫벼쫵캪훷뗄ꎬ릫쮾뗄탻뒫뿚뫅쫇ꎺPushing Limitꎬ튻횱볡돖ퟔ벺뗄룟뛋닢쫔틇웷뗄욷없햽싔ꎬ퓚뗍뛋닢쫔틇웷쫐뎡짏뫜짙짦ퟣꎬ틲뛸튲즥쪧쇋뗍뛋닢쫔쫐뎡뗄늿럖럝뛮ꆣ 릫쮾캪쇋늻펰쿬ퟔ벺뗄룟뛋욷없탎쿳ꎬ뿉틔닉폃뗄닟싔쫇ꎬ뛔뗍뛋닺욷폃쇭췢43
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 튻룶욷없살췆맣ꎬ헢퇹뻍뿉틔벴늻펰쿬ꆰROHDE & SHCWARZꆱ뗄욷없ꎬ폖뿉틔쟀햼뗍뛋틇웷쫐뎡ꆣ 2ꎩ 닺욷닟싔랽쏦 싞뗂폫쪩췟듄릫쮾튻횱볡돖ퟔ벺퓚욵웗틇ꆢ탅뫅풴ꆢ쪸솿췸싧럖컶틇뗈쾵쇐뗄ퟮ룟뛋닺욷뗄탔쓜횸뇪짏쫇튵뷧쇬쿈뗄ꎬ틲듋튲늻풸틢붵뗍닺욷뗄쿺쫛볛룱ꎬ틲듋튲뚪뗴쇋뫜뛠뗄쫐뎡럝뛮룸뺺헹뛔쫖낲뷝싗ꆢ낲솢ꆣ 싞뗂폫쪩췟듄릫쮾뮹뿉틔닉좡뗄닟싔쪱ꎺ퓶볓춬튻쾵쇐닺욷뗄늻춬떵듎뗄닺욷탍뫅ꎬ쓜싺ퟣ늻춬닢쫔탨쟳뗄룟ꆢ훐ꆢ뗍뛋뿍뮧뗄늻춬탨쟳ꆣ닉폃늻춬떵듎뗄틇웷ꎬ뛔펦늻춬뗄볛룱ꎬ좥싺ퟣ늻춬튪쟳뗄뿍뮧ꎬ뇜쏢떥튻닺욷볛룱맽뛈붵볛ꎬ펰쿬릫쮾뗄볛룱쳥쾵ꆣ 헫뛔쎿튻훖뿍뮧탨쟳ꎬ뚼쓜쳡릩늻춬뗄닺욷탍뫅ꎬ뛸쟒놣횤폐ퟮ병뗄닺욷탔볛뇈ꆣ뿉틔뇜쏢퓚쫐뎡뺺헹훐돶쿖볛룱햽ꆣ 3ꎩ 쟾뗀닟싔랽쏦 싞뗂폫쪩췟듄릫쮾횮잰튻횱쟣쿲폚폃횱쿺랽쪽살췆맣릫쮾닺욷ꎬ릫쮾죏캪닺욷뗄벼쫵몬솿룟ꎬ탨튪쿺쫛릤돌쪦ꆢ벼쫵릤돌쪦뫍뿍뮧폐돤럖뗄릵춨ꎬ헢퇹뗄폅뗣쫇쓜뫜뫃뗄뫍뿍뮧릵춨ꎬ쳡릩룼볓쫊뫏뗄닺욷ꎬ떫쫇튲듦퓚ퟅ좱뗣ꎺ뿍뮧뢲룇쏦늻릻뿭ꆣ뚪쪧쇋뫜뛠훐킡뿍뮧뗄쫐뎡ꆣ 싞뗂폫쪩췟듄릫쮾뿉틔닉좡뗄닟싔쫇붨솢룷뗘쟸뗄닺욷럖쿺짌벰듺샭짌ꎬ삩듳뿍뮧뗄뢲룇쏦ꎬ쳡룟닺욷뗄쫐뎡햼폐싊ꆣ 쇭튻랽쏦ꎬ뿉틔볓잿릫쮾췸햾뗄붨짨ꎬ볓잿릫쮾췸햾뗄훐컄벼쫵쇏뗄뾪랢ꎬ룼뫃뗄횧돖뿍뮧ꆣ 4ꎩ 볛룱닟싔랽쏦 싞뗂폫쪩췟듄릫쮾뿉틔헫뛔늻춬뗄뿍뮧ꎬ쪵탐쇩믮뗄볛룱닟싔ꎬ늻쓜볡쫘ퟅ룟볛룱뛸즥쪧쫐뎡럝뛮ꆣ 44
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 6 싞뗂폫쪩췟듄릫쮾쫐뎡펪쿺닟싔뗄쪵쪩 웳튵튪쪵쿖쫐뎡럝뛮뗄쳡짽ꎬ내헕뺭뗤뗄뗄쫐뎡펪쿺샭싛ꎬ탨튪듓닺욷ꎨProductꎩꆢ볛룱ꎨPriceꎩꆢ듙쿺ꎨPromotionꎩꆢ쟾뗀ꎨPlaceꎩ 4룶랽쏦ꎨ벴쯹캽뗄[1]4Pꎩ살릹붨ퟔ벺뗄펪쿺ퟩ뫏닟싔ꆣ 붨짨릫쮾뗄잿쫆욷없 샺뺭70뛠쓪뗄랢햹ꎬ싞뗂폫쪩췟듄릫쮾틑뺭캪ퟔ벺펮뗃쇋룟뛋닢쫔틇웷뗄욷없탎쿳ꎬ죃ퟔ벺퓚튵쓚돉캪욷훊뫍벼쫵쿈뷸탔뗄듺쏻듊ꎬ헢튻뗣쫇럇뎣폐폅쫆뗄ꎬ“ROHDE&SCHWARZ”뗄욷없틑뺭돉캪릫쮾뗄뫋탄뺺헹솦ꎬ쓜릻욾뷨헢튻욷없뫍웤쯻뷏킡뗄틇웷릩펦짌쿠뇈쪱믱뗃뛮췢뗄닮뇰샻죳ꆣ춬쪱캪쇋랢햹훐뗍뛋닢쫔틇웷쫐뎡ꎬ싞뗂폫쪩췟듄릫쮾쫕릺쇋뗂맺쇭췢튻볒킡뗄닢쫔틇웷릫쮾—뗂맺믝쏀ꎨHAMEGꎩ,훷튪짺닺뗍뛋뗄쪾늨웷ꆢ욵싊볆ꆢ췲폃뇭ꆢ뫍횱쇷뗧풴ꆣ훷튪춨맽럖쿺짌퓚쿺쫛ꎬퟔ벺쎻폐횱뷓뺭펪ꎬ뫍싞뗂폫쪩췟듄뗄욷없쟸럖뾪ꎬ놣뮤쇋ퟔ벺룟뛋닢쫔틇웷릩펦[8] 짌뗄쫐뎡욷없탎쿳ꆣ퓚붨짨릫쮾잿쫆욷없뗄맽돌훐ꎬ싞뗂폫쪩췟듄릫쮾탨튪훘뗣춻돶ퟔ벺퓚욵웗틇벼쫵횸뇪짏뗄쇬쿈탔ꎬ춻돶ퟔ벺닺욷룟뛋뫍폅솼훊솿뗄닺욷탎쿳ꎬ쳡짽ퟔ벺뗄욷없볛횵ꎬ듓뛸쪹뗄ퟔ벺뗄욵웗틇닺욷퓚쫐뎡짏펮뗃룼뛠뗄닺욷샻죳ꆣ늢틀뾿ퟔ벺욵웗틇뫍ퟛ닢틇닺욷뗄폅훊룟뛋뗄닺욷탎쿳ꎬ뷸뛸듸뚯릫쮾쪸솿췸싧럖컶틇ꆢ탅뫅풴틔벰탂뗄쪾늨웷닺욷뗄쫐뎡욷없ꆣ 볓잿뿍뮧싺틢뛈뗷닩ꎬ볓잿쫛뫳럾컱ꎬ쳡짽뿍뮧싺틢뛈ꎬ룼뛠퓚맺쓚훘뗣돇쫐뷸탐탂닺욷퇝쪾톲햹ꎬ삩듳퓚뿍뮧훐뗄펰쿬솦ꆣ 뮹뿉틔볓듳퓚룷훖쎽쳥짏뗄탻뒫솦뛈ꎬ죧맺쓚췢뗄닢쫔폫닢솿퓓횾벰쿠맘췸햾짏ꎬ탻뒫싞뗂폫쪩췟듄릫쮾뗄룟뛋닺욷ꆣ틔쳡짽릫쮾뗄욷없탎쿳ꆣ 럡뢻릫쮾뗄닺욷쾵쇐틔쫊펦룼뛠뿍뮧탨쟳 헫뛔릫쮾퓚욵웗틇랽쏦뗄벼쫵폅쫆뫍닺욷쿟좫쏦뗄쳘뗣ꎬ릫쮾쳡돶쇋LISA볆뮮45
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 ꎨLeader In Spectrum Analyzer Marketꎩꎬ뷸튻늽췘햹ퟔ벺폐ퟅ폅쫆벼쫵폅쫆뫍폅쫆쫐뎡럝뛮뗄닺욷ꆣ 춬쪱췆돶쏦쿲쿂튻듺뿭듸컞쿟춨톶닢쫔틇CMW500ꆣ췆돶탂튻듺뗄컞쿟춨톶ퟛ뫏닢쫔틇ꎬ폐훺폚퓚벼쫵짏쇬쿈뺺헹뛔쫖ꎬ뫍뺺헹뛔짏탎돉닢쫔릦쓜뫍벼쫵짏뗄닮뇰폅쫆ꎬ뇜쏢쫖믺ퟛ닢틇CMU200맽뛈뺺헹떼훂뗄뗍볛닟싔ꆣ뿉틔퓚쫐뎡짏놣돖뷏뫃뗄샻죳ꆣ 뷸뻼닢쫔틇웷틇웷럝뛮ퟮ듳뗄쫐뎡--쪾늨웷쫐뎡ꆣ쪾늨웷쫐뎡쫇춨폃닢쫔틇웷쫐뎡훐럝뛮ퟮ듳뗄닢쫔틇웷ꎬ뛸쟒뢲룇뗄뿍뮧좺ퟮ맣ꆣ 솦헹듓뿍뮧닺튵솴뗄짏폎뾪쪼헹좡뿍뮧ꎬ죧낲뷝싗뗄짤욵캢늨짨볆죭볾--ADS죭볾ꎨAdvanced Design Softwareꎩꎬ듓퇐랢짨볆횮돵뻍퓚짤욵ꆢ캢늨뿍뮧훐맣랺펦폃ꎬ평폚낲뷝싗릫쮾뗄ADS짤욵뫍캢늨럂헦죭볾퓚튵뷧뗄웕벰싊럇뎣룟ꎬ틔벰ADS럂헦죭볾뫍낲뷝싗닢쫔틇뗄컞러솬뷓닢쫔릦쓜ꎬ튲쯦ퟅADS짤욵캢늨럂헦죭볾뗄맣랺펦폃뛸췆뚯쇋낲뷝싗릫쮾쿠펦닢쫔틇웷뗄쫐뎡쿺쫛ꎬ쯹틔ꎬ싞뗂폫쪩췟듄릫쮾폐뇘튪뫍튵쓚폅탣뗄짤욵뫍캢늨죭볾짨볆릫쮾AWR붨솢뫏ퟷ맘쾵ꎬ쿠펦뗄죭볾뫍닢쫔틇웷튲쓜ퟶ떽벯돉뾪랢닢쫔ꆣ춬쪱싞뗂폫쪩췟듄릫쮾뮹뇘탫뾪랢돶뫍낲뷝싗짤욵캢늨짨볆럂헦죭볾ADS뷸탐튻쳥뮯뾪랢짨볆뗄뷓뿚ꎬ틔뇣펮뗃튻늿럖틑뺭퓚쪹폃낲뷝싗[36]ADS죭볾뗄폃뮧ꆣ 쪵탐닮틬뮯뗄볛룱닟싔 평폚퓚컞쿟춨톶닢쫔틇웷쫐뎡ꎬ듳뛠쫽쟩뿶쿂뚼쫇싞뗂폫쪩췟듄릫쮾뫍낲뷝싗릫쮾솽볒뗄뺺헹ꎬ솽볒퓚쫖믺ퟛ닢틇ꆢ욵웗틇ꆢ탅뫅풴ꆢ췸싧럖컶틇뗈닢쫔닺욷짏믹놾짏뒦폚슢뛏뗘캻ꎬ뿉틔믱뗃뫜뫃뗄닺욷샻죳ꆣ떫쫇듓쿖쪵뗄쫐뎡뺺헹살뾴ꎬ솽볒뺭뎣돶쿖듲볛룱햽뗄쟩탎ꎬ랴뛸뇭쿖뗄쿱쫇튻룶돤럖뺺헹뗄쫐뎡ꆣ폐쪲쎴냬램뿉틔뇜쏢쮫랽뗄볛룱햽떼훂쫐뎡헻쳥샻죳뗄쿂뮬쓘ꎿ 쫐뎡짏웤쪵튲듦퓚샠쯆헢훖쟩뿶뗄돉릦낸샽ꎺ죧뿉뿚뿉샖뫍냙쫂뿉샖뗄쫐뎡뺺헹ꎬ뿏뗂믹뫍싳떱샍뗄뺺헹ꎬ놼돛웻뎵뫍놦십웻뎵뗄뺺헹ꎬ헢벸룶쫐뎡뺺헹뗄낸샽뚼뫍헢훖뺺헹쟩뿶샠쯆ꎬ떫쫇쿖쪵쫐뎡훐늢쎻폐돶쿖듳뗄볛룱햽ꎬ헢횮볤뗄닮틬퓚46
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 쓄샯쓘ꎿ 뛔뇈틔짏뗄벸룶낸샽ꎬ폐죧쿂뗄벸뗣웴쪾ꎺ 1ꎩ닺욷펪쿺닟싔뗄닮틬뮯ꎬ춻돶닺욷쳘뗣뗄펪쿺닮틬ꎬ뇜쏢닺욷춬훊뮯뺺헹ꎬ[30]뇜쏢쿝죫닺욷춬훊뮯떼훂뗄뛱탔볛룱햽뗄뺳뗘ꆣ 2ꎩ쾸럖쫐뎡뿍뮧ꎬ룹뻝늻춬뗄쒿뇪뿍뮧짨볆늻춬뗄닺욷뷢뻶랽낸ꆣ 3ꎩ릲춬냑쫐뎡럝뛮ퟶ듳ꎬ쓜죝죌뛔쫖뗄듦퓚ꎬ늻튪쿫냑뛔쫖룏돶뺺헹쫐뎡ꎬ뛸[6]떼훂솽냜뻣짋ꆣ 퓚컞쿟춨톶닢쫔틇웷쫐뎡뗄쿖쪵뺺헹훐ꎬ폐튻킩쿺쫛닟싔쫇뿉탐뗄ꆣ 떱쫐뎡짏돶쿖쇋싞뗂폫쪩췟듄ꆢ낲뷝싗ꆢ낲솢죽볒뺺헹헟쪱ꎬ평폚싞뗂폫쪩췟듄ꆢ낲뷝싗솽볒릫쮾뗄틇웷탔쓜폅풽쟒쿠떱ꎬ볛룱ퟮ맳ꎬ떫뛾헟볛룱닮뇰늻쫇뫜듳ꎬ뛸낲솢릫쮾뗄틇뇭탔쓜횸뇪쿠뇈튪싔닮튻킩ꎬ떫쫇볛룱뷏웤쯻솽볒룼뇣틋ꆣ헢쪱뫲싞뗂폫쪩췟듄릫쮾뫍낲뷝싗릫쮾뗄ퟮ폅톡퓱쫇솽볒쫗쿈퓚닢쫔틇웷뗄벼쫵횸뇪짏튪틽떼뿍뮧냑낲솢뗄닢쫔틇웷업돽ꎬퟮ뫳싞뗂폫쪩췟듄릫쮾뫍낲뷝싗릫쮾솽볒살ퟶ볛[34]룱뺺헹ꎬ헢퇹쫇튻룶쿠뛔뷏폅뗄랽낸ꎬ뛸쟒쿖쪵훐쫇뿉탐뗄ꆣ 퓚닢쫔틇웷뗄닺욷쾵쇐짏ꎬ싞뗂폫쪩췟듄릫쮾뫍낲뷝싗릫쮾뗄닢쫔틇웷탔쓜횸뇪쿠떱ꎬ떫쫇퓚닢쫔릦쓜벰닙ퟷ뷧쏦짏뿉틔룼볓죋탔뮯ꎬ헫뛔닢쫔릤돌쪦ꆢ짺닺쿟닙ퟷ죋풱늻춬뗄펦폃뷸탐톡퓱ꎬ맘힢늻춬뿍뮧톡릺쪱뛔닢쫔틇웷뗄릦쓜튪쟳ꎬ닙ퟷ뷧쏦튪쟳ꎬ틔벰헫뛔늻춬뿍뮧ꆢ늻춬닢쫔랽낸뗄뚨훆뮯닢쫔탨쟳ꎬ틽떼뿍뮧맘힢닢쫔랽낸놾짭뗄쳘뗣ꎬ뛸늻쫇닺욷볛룱ꆣ듓뛸뇜쏢닺욷뗄춬훊뮯ꎬ뇜쏢볛룱뺺헹ꆣ 룹뻝늻춬뗄닺욷벰늻춬뗄뿍뮧좺ꎬ탨튪짨볆늻춬뗄볛룱닟싔ꆣ 췘햹듺샭ꆢ럖쿺쟾뗀 싞뗂폫쪩췟듄릫쮾쒿잰훷튪뗄쿺쫛랽쪽뮹쫇틔쿺쫛릤돌쪦횱뷓쏦뛔뿍뮧쿺쫛캪훷ꎬ틲뛸싞뗂폫쪩췟듄릫쮾쓜퓚훷튪뗄듳뿍뮧쫐뎡좡뗃뫜뫃뗄쫐뎡럝뛮ꎬ떫쫇평폚쿺쫛죋풱뗄쿞훆ꎬ뛔폚맣듳뗄훐킡뿍뮧ꎬ뫜뛠쫇쿺쫛릤돌쪦쯹뢲룇늻떽뗄ꆣ헢쪱뫲탨튪폐듳솿뗄듺샭ꆢ럖쿺쟾뗀살뢨훺릫쮾췪돉헢튻뿍뮧좺뗄쿺쫛쒿뇪ꆣ 낲뷝싗릫쮾쫚좨뗄듺샭짌ꆢ럖쿺짌뛠듯뛾쪮뛠볒ꎬ뛸쟒럖쿺짌ꆢ듺샭짌뗄맦쒣47
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뚼뇈뷏듳ꎬ쫐뎡뢲룇쏦뇈뷏맣ꎬ뛸싞뗂폫쪩췟듄릫쮾퓚훐맺뗄쫚좨듺샭짌ꆢ럖쿺짌[22]늻떽쪮볒ꎬ폐뇘튪볓잿ퟔ벺뗄럖쿺짌ꆢ듺샭짌뗄쟾뗀붨짨ꆣ췘햹룼뛠뗄훐킡뿍뮧ꆣ 싞뗂폫쪩췟듄릫쮾훷튪뿉틔듓틔쿂벸룶랽쏦살췘햹ퟔ벺뗄듺샭뫍럖쿺쟾뗀ꎺ 1ꎩ헫뛔싞뗂폫쪩췟듄릫쮾쒿잰뗍뛋뗄닺욷ꎬ죧뗍뛋뗄쫖돖쪽욵웗틇ꎬ믝쏀ꎨHAMEGꎩ욷없뗄닢쫔틇웷ꎬ뿉틔췘햹듺샭뫍럖쿺쟾뗀살쿺쫛ꎬ평폚뗍뛋닢쫔틇웷뗄탨쟳솿튲뇈뷏듳ꎬ떫쫇떥첨틇웷뗄샻죳뇈뷏짙ꎬ춨맽췘햹듺샭뫍럖쿺짌쟾뗀ꎬ쓜릻룼뫃뗄뾪췘훐킡뿍뮧ꎬ튲쓜뷏뫃뗄붵뗍쿺쫛돉놾ꆣ 2ꎩ헫뛔튻킩탐튵뿍뮧ꎬ죧몽쳬ꆢ뻼릤ꎬ믲헟탐튵춨톶닢쫔쪵퇩쫒ꎬ튲뿉틔볓잿춬튻킩탐튵듺샭뗄솪쾵ꎬ샻폃탐튵듺샭뫍탐튵쓚뿍뮧뗄솼뫃뿍뮧맘쾵살췘햹릫쮾닢쫔폫닢솿틇웷뗄튵컱ꆣ 3ꎩ릫쮾짨솢쏅뗄듺샭폫럖쿺쟾뗀맜샭뗄늿쏅ꎬ살뾼달뫍킭뗷듺샭짌뫍럖쿺짌뗄맜샭ꎬ뛔듺샭뫍럖쿺짌뷸탐뾼뫋뫍맜샭ꎬ늢쟒킭뗷뫍뿘훆듺샭ꆢ럖쿺훐뿉쓜돶쿖뗄돥춻ꆣ 폅뮯쫛잰ꆢ쫛뫳럾컱췸싧 평폚닢쫔틇웷뗄쿺쫛릤돌쪦쏦쿲뗄뿍뮧뚼쫇춨톶쇬폲뗄닢쫔볒ꎬ탨튪폐뫜잿뗄벼쫵놳뺰뫍뫜뫃뗄벼쫵횧돖ꆣ쳡짽릫쮾닢쫔틇웷뗄쫐뎡뺺헹솦ꆣ 쒿잰싞뗂폫쪩췟듄릫쮾돽쇋퓚놱뺩ꆢ짏몣ꆢ짮?벸룶훐탄돇쫐짨솢쇋벼쫵횧돖뗄췅뛓ꎬ살뢲룇뺩ꆢ뷲쳆뗘쟸ꆢ뎤붭죽뷇훞ꆢ훩붭죽뷇훞뗈벸룶훐맺뺭볃ퟮ랢듯ꎬ뛔닢쫔틇웷탨쟳ퟮ듳뗄뗘쟸ꆣ릫쮾뮹튪퓚컷낲ꆢ돉뚼ꆢ커몺ꆢ쓏뺩뗈룟킣뫍뿆퇐풺ꆢ쯹믺릹뷏뛠뗄뗘쟸짨솢벼쫵횧돖췅뛓ꆣ 싞뗂폫쪩췟듄릫쮾훷튪뿉틔듓틔쿂벸룶랽쏦살폅뮯릫쮾뗄쫛잰ꆢ쫛뫳럾컱췸싧ꎺ 1ꎩ듓릫쮾ퟩ횯뷡릹짏ꎬ릫쮾탨튪볓잿튵컱랢햹늿쏅뫍쿺쫛늿쏅뗄뫏ퟷꆣ뛔릫쮾뗄훕뛋닢쫔틇웷뿍뮧뫍컞쿟믹햾짤욵닢쫔틇웷뿍뮧뗄늻춬쳘뗣ꎬ짨볆늻춬뗄닺욷뷢뻶랽낸ꎬ틔벰늻춬뗄벼쫵횧돖췅뛓ꎬ탎돉튵ꆢ룟킧뗄쫛잰벼쫵볒췅뛓ꆣ 2ꎩ벼쫵횧돖늿쏅헫뛔릫쮾닢쫔틇웷닺욷뗄늻춬펦폃ꎬ탨튪헻샭돶헫뛔늻춬뿍뮧펦폃뗄쾵춳뗄닺욷뷢뻶랽낸ꎬ틔룼볓쳹뷼뿍뮧뗄쪵볊펦폃ꎬ쳡짽닢쫔틇웷뗄쪹폃킧48
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 싊ꆣ 3ꎩ퓚쫛뫳럾컱맽돌훐ꎬ볓잿뿍뮧닢쫔틇웷뗄쪹폃엠통ꎬ틔벰볓잿뿍뮧뗄싺틢뛈랴삡뗷닩ꎬ쓜벰쪱싺ퟣ뿍뮧뗄늻춬탨쟳ꆣ 4ꎩ퓚뿍뮧벯훐뗄놱뺩ꆢ짏몣ꆢ짮?뗈뗘짨솢벼쫵럾컱훐탄ꎬ쳡릩틇웷뗄캬탞킣ힼ럾컱ꆣ쪹뿍뮧퓚틇웷뗄쪹폃맽돌훐ꎬ쓜쏢돽뫳맋횮폇ꆣ 5ꎩ뛔폚릫쮾뗄듳뿍뮧ꎬ죧뮪캪퓚ꆢ뢻쪿뾵뗈틇웷쪹폃솿뫜듳뗄뿍뮧ꎬ뿉틔쳡릩뚨웚뗄틇웷쿖뎡쪹폃뾼달ꎬ냯훺뿍뮧쳡릩컈뚨뗄닢쫔틇웷쪹폃뮷뺳ꎬ쳡짽닢쫔틇웷뗄컈뚨뛈ꎬ쳡짽뿍뮧뗄싺틢뛈ꆣ 퓶잿췸싧펪쿺릦쓜 쯦ퟅ뮥솪췸뗄웕벰ꎬ퓚췸짏믱좡닢쫔틇웷랽낸벰닢쫔닙ퟷ횸떼틑뺭쫇뇘늻뿉짙뗄쫖뛎ꎬ뛸쟒듳늿럖닢쫔릤돌쪦튲쫇쟣쿲폚퓚닢쫔틇웷뎧짌뗄췸햾짏쯑좡닢쫔랽낸벰닢쫔틇웷뗄벼쫵횧돖ꎬ헢튲쫇ퟮ뿬뷝뫍랽뇣뗄횧돖랽쪽ꆣ 퓚훐맺ꎬ닢쫔릤돌쪦쏇죔좻뇈뷏쟣쿲폚쪹폃훐컄췸햾뗄닎뾼ꎬ쿠뛔폚뺺헹뛔쫖낲뷝싗릫쮾ꎬ싞뗂폫쪩췟듄릫쮾퓚웤릫쮾훐컄췸햾짏뗄쓚죝죔좻늻릻럡뢻ꎬ훷튪쫇튻킩볲떥뗄닺욷뷩짜ꎬ쿠맘뗄쿪쾸닢쫔랽낸펦폃뷩짜벰닢쫔틇웷풭샭뗄뷩짜뚼퓚뛔펦뗄릫쮾펢컄췸햾짏ꆣ뛸낲뷝싗릫쮾퓚훐ꆢ펢컄췸햾짏뚼폐럇뎣럡뢻뗄펦폃컄떵뫍틇웷닎뾼쇏ꆣ 싞뗂폫쪩췟듄릫쮾탨튪듓틔쿂벸룶랽쏦퓶볓ퟔ벺뗄췸햾펪쿺릦쓜ꎺ 1ꎩ퓚릫쮾훐ꆢ펢컄췸햾짏뾪럅룼뛠뗄닢쫔랽낸벰펦폃컄떵ꎬ뇣폚뿍뮧뗄닢쫔릤돌쪦ퟔ탐닩퓄ꆣ 2ꎩ퓚릫쮾훐ꆢ펢컄췸햾짏퓶볓뿍뮧탅쾢랴삡뒰뿚릦쓜ꎬ쓜벰쪱뗄믱좡뿍뮧뗄틇웷릺싲탨쟳벰펦폃탨쟳ꎬ삩듳뿍뮧좺벰뿬쯙믱좡쫐뎡탅쾢ꆣ 3ꎩ퓚릫쮾췸햾짏ꎬ뾪뇙뷓쫜뿍뮧횱뷓쿂뚩떥릺싲틇웷뗄릦쓜ꆣ 4ꎩ퓚릫쮾췸햾짏퓶볓뿍뮧닢쫔틇웷컊쳢랴삡뗄릦쓜ꎬ늢쓜탎돉뇕뮷ꎬ쓜벰쪱룺ퟙ뿍뮧컊쳢뗄뷢뻶뷸뛈ꆣ 짏쫶벸뗣퓚낲뷝싗릫쮾뚼폐쪵쿖ꎬ듓쫐뎡뿍뮧랴삡살뾴뿉틔쿔훸쳡룟뿍뮧뗄싺49
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 틢뛈ꎬ듓쫐뎡뗷닩랴삡뗄탅쾢살뾴ꎬ듳늿럖훐킡뿍뮧퓚믱좡낲뷝싗릫쮾뗄닺욷뷢뻶랽낸쪱ꎬ뚼쫇듓췸햾짏횱뷓믱좡뗄ꆣ쪵볹횤쏷ꎬ퓶잿릫쮾췸햾뗄펪쿺릦쓜ꎬ튲쫇퓚[32]헫뛔맣듳뗄훐킡뿍뮧훆뚨쫐뎡펪쿺욷없뫍닺욷탻뒫쪱ꎬ튻훖럇뎣폐킧뗄랽쪽ꆣ 삩듳퓚몽쳬뻼릤ꆢ훐킡뿍뮧훐뗄쫐뎡럝뛮 평폚몽쳬ꆢ뻼릤샠뗄뿍뮧햼뻝쇋춨폃닢쫔틇웷쫐뎡뿍뮧뗄25%ꎬ훚뛠뗄훐킡뿍뮧튲햼뻝쇋늻킡뗄쫐뎡럝뛮ꎬ뛸싞뗂폫쪩췟듄릫쮾퓚헢킩뿍뮧훐늢쎻폐햼뻝첫뛠뗄폅쫆ꎬ틲듋뫜폐뇘튪볓듳퓚헢벸샠뿍뮧훐뗄춶죫ꆣ 캪쇋삩듳싞뗂폫쪩췟듄릫쮾퓚몽쳬뻼릤ꆢ훐킡뿍뮧훐뗄쫐뎡럝뛮ꎬ뿉틔닉폃뗄닟싔폐ꎺ 1ꎩ헐울룼뛠뗄쿺쫛릤돌쪦뢲룇룼뛠뗄훐킡뿍뮧ꆣ 2ꎩ믽벫췘햹럖쿺짌쟾뗀ꎬ췘햹릫쮾뗄쿺쫛췸싧ꆣ 3ꎩ볓듳닺욷쫐뎡탻뒫ꎬ헫뛔벼쫵폃뮧헙뾪벼쫵퇐쳖믡ꆢ닺욷햹쪾믡ꆢ붨솢뚨웚벼쫵룼탂뿍뮧폊볾쾵춳ꆣ 4ꎩ춨맽탐튵듺샭뗄솼뫃뿍뮧맘쾵ꎬ췘햹몽뿕ꆢ뻼릤ꆢ훐킡뿍뮧뗄튵컱ꆣ 50
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 뷡쫸폯 컞쿟춨톶닢쫔틇웷쫐뎡쿠뛔폚웤쯻뗄쫐뎡살쮵ꎬ쫐뎡짏뗄뺺헹뛔쫖쿠뛔뮹쫇뇈뷏짙뗄ꎬ튻냣쟩뿶쿂ꎬ쫐뎡뺺헹믹놾쫇퓚2ꆫ3볒닢쫔틇웷쳡릩짌횮볤ꆣ뛸쟒닢쫔틇웷평폚탂벼쫵뗄룼탂ꎬ뛔뺫뛈ꆢ컈뚨탔뗄튪쟳ꎬ쪹뗃닢쫔틇웷쫐뎡뗄벼쫵쏅볷쿠뛔뇈뷏룟ꆣ떫쫇평폚닢쫔틇웷쫐뎡쿠뛔폚춨톶짨놸쫐뎡살쮵ꎬퟜ쳥뗄퓶뎤쯙뛈뇈뷏욽컈ꎬ닢쫔틇웷쫐뎡쿠뛔폫춨톶짨놸쫐뎡뛸퇔ퟜ쳥쫐뎡죝솿튲튪킡튻킩ꆣퟮ뷼벸쓪ꎬ쯦ퟅ낲뷝싗ꆢ싞뗂폫쪩췟듄ꆢ낲솢헢벸볒훷튪뗄컞쿟닢쫔틇웷릩펦짌횮볤뺺헹뗄볓뻧ꎬ떼훂닺욷붵볛럇뎣뿬ꎬ퇏훘펰쿬쇋닢쫔틇웷짺닺뎧볒뗄샻죳싊ꆣ듓샭탔뗄럖컶살뾴ꎬ쫇폐킩맽뛈뺺헹쇋ꆣ 싞뗂폫쪩췟듄릫쮾퓚컞쿟춨톶닢쫔쫐뎡짏ꎬퟜ뗄살쮵ꎬ쫇튻룶벼쫵쇬쿈헟ꆣ뛸쟒펵폐뫜뫃뗄쫐뎡욷없탎쿳뫍솼뫃훊솿뗄뿚놮ꆣ떫쫇쏦뛔훐맺컞쿟춨톶닢쫔틇웷쫐뎡죕틦벤쇒뗄뺺헹ꎬ튲늻쏢믡쿝죫닺욷뗄볛룱햽ꆣ 놾컄캧죆싞뗂폫쪩췟듄릫쮾퓚컞쿟춨톶닢쫔틇웷쫐뎡뗄펪쿺닟싔ꎬ럖컶쇋컞쿟춨톶닢쫔틇웷쫐뎡뗄췢늿뫪맛뮷뺳ꆣ늢쿪쾸뷸탐쇋탐튵뺺헹럖컶ꎬ샻폃컥솦쒣탍ꆢSWOT럖컶랽램ꆢ럖컶쇋컞쿟춨톶닢쫔탐튵쓚뗄훷튪뺺헹뛔쫖ꎬ헫뛔훷튪뗄뺺헹뛔쫖ꎺ낲뷝싗릫쮾뫍낲솢릫쮾살럖컶쇋릫쮾뗄쫐뎡펪쿺닟싔뗄폅좱뗣ꆣ ퟮ뫳춨맽쫐뎡펪쿺닟싔뗄럖컶랽램ꎬ춨맽뛔쒿뇪쫐뎡뗄쾸럖ꆢ톡퓱벰뚨캻ꆣ 듓닺욷닟싔ꆢ쟾뗀닟싔ꆢ뚨볛닟싔ꆢ듙쿺닟싔뷸탐쇋짮죫럖컶ꎬ훆뚨쇋릫쮾뗄훷튪펪쿺닟싔ꆣ벰헫뛔늻춬뗄쾸럖뿍뮧뫍늻춬뗄닺욷쾵쇐ꎬ쳡돶쇋쿪쾸뗄닺욷펪쿺닟싔뫍횴탐듫쪩ꎬ쾣췻쓜뛔릫쮾퓚벤쇒뗄쫐뎡뺺헹훐쳡룟닺욷쫐뎡럝뛮폐쯹냯훺ꆣ 평폚놾컄쫽뻝쇏쯑벯쓑쏢늻좫쏦ꎬ볓횮놾죋뗄톧쪶폐쿞ꎬ컄훐쓑쏢폐쫨슩뫍좱뗣ꎬ뺴쟫룷캻볒엺움횸헽ꆣ 51
뮪 훐 뿆 벼 듳 톧 쮶 쪿 톧 캻 싛 컄 훂 킻 퓚뮪훐뿆벼듳톧맜샭톧풺톧쾰뗄붫뷼3쓪뗄쪱볤샯ꎬ톧쾰떽쇋럇뎣뛠뗄맜샭횪쪶ꎬ뾪췘쇋ퟔ벺뗄쫓튰ꆣ튲죏쪶쇋탭뛠뗄솼쪦틦폑ꆣ퓚톧쾰뗄맽돌훐ꎬ튲듙쪹ퟔ벺쓜붫ퟔ벺퓚쫐뎡펪쿺쪵볹훐뗄믮뚯뺭퇩뫍톧쾰떽뗄횪쪶쿠뷡뫏ꎬ죃ퟔ벺뛔쫐뎡펪쿺랽쏦뗄횪쪶폐쇋튻룶뫜듳뗄쳡룟ꎬ퓚톧쾰뗄맽돌훐죃ퟔ벺뫜쫜웴랢ꎬ퓚듋ꎬ튲튪킻킻뮪훐뿆벼듳톧쯹폐뺤뺤튵튵룸컒쏇쫚뿎뗄샏쪦쏇ꎬ킻킻쓺쏇ퟎퟎ늻뻫뗄뷌떼뫍냯훺ꆣ 쳘뇰튪룐킻컒뗄떼쪦풬붨맺뷌쫚ꎬ퓚컒킴놾욪싛컄웚볤ꎬ뗃떽쇋풬뷌쫚뗄쾤탄횸떼ꎬ풬뷌쫚퓚랱쎦뗄릤ퟷ훐ꎬ뺭뎣맘탄뫍횸떼컒뗄싛컄킴ퟷꎬ룸폨뫜뛠놦맳뗄틢볻ꎬ풬뷌쫚풨늩뗄횪쪶뫍퇏뷷뗄뿆퇐첬뛈틔벰뺤뺤튵튵뗄릤ퟷ뺫짱죃컒쫜틦럋잳ꆣ퓚듋ꎬ컒뷷쿲떼쪦훂틔돧룟뗄뺴틢뫍헦돏뗄킻틢ꎡ 퓚헢욪싛컄뗄췪돉맽돌훐ꎬ뮹믱뗃쇋싞뗂폫쪩췟듄릫쮾탭뛠춬쫂쏇뗄듳솦횧돖ꎬ퓚듋쿲쯻뇭쪾훔탄뗄룐킻ꎡ 쇭췢ꎬ컒뮹튪룐킻컒뗄춬뒰뫃폑쏇ꎬ쯻쏇룸쇋컒뫜뛠냯훺ꎬ튲튪룐킻컒뗄볒죋ꎬ퓚2쓪뛠뗄MBA톧쾰맽돌훐룸컒뗄횧돖뫍맄샸ꆣ ퟮ뫳ꎬ싛컄듰뇧캯풱믡뗄룷캻샏쪦퓚냙쎦훐움퓄쇋ힾ컄늢룸컒쳡돶쇋놦맳뗄탞룄틢볻ꎬ컒튪헦돏뗘룐킻쯻쏇ꆣ 52
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