뗚25뻭ꆡ뗚9웚ꆡ뺭ꆡ볃ꆡꆡꆡꆡꆡꆡꆡꆡꆡ,쓪ꆡ9퓂ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ벼ꆡ쫵TechnologyEconomꆡꆡꆡꆡicsSep.,2006컄헂뇠뫅:1002-980X(2006)09-0024-04틔쫐뎡쾸럖캪믹뒡뗄맋뿍쯸뚨펪쿺닟싔럖컶캺ꆡ즺1,훬ퟓ죊2(11커몺듳톧죋뿚ꆢ풴ꆢ뮷뺳뺭볃퇐뺿훐탄,커몺430072;21훐맺쪯폍뮪뚫뾱달짨볆퇐뺿풺,즽뚫쟠떺266071)ꆡꆡ햪튪:쿖듺펪쿺샭싛뛔뒫춳펪쿺랽쪽훐믹폚4Pꆯs(productꆢpromotionꆢpriceꆢplace)믹뒡짏뗄쫐뎡쾸럖펪쿺닟싔폐쯹뫶싔뫍뫶쫓ꆣ놾컄죏캪헢훖뫶싔뫍뫶쫓쫇늻헽좷뗄,퓚뒫춳쫐뎡쾸럖샭싛훐,냼몬쇋쿖듺펪쿺맋뿍쯸뚨샭싛뗄쒳킩틲쯘뫍릹돉돉럖,놾퇐뺿뛔쫐뎡쾸럖샭싛퓚쿖듺펪쿺랽쪽훐듦퓚뗄뇘튪탔뫍뿉탐탔뷸탐쇋싛쫶,늢뛔쫐뎡쾸럖닟싔죧뫎쫊펦맋뿍쯸뚨컊쳢뷸탐쇋첽쳖ꆣ맘볼듊:쫐뎡쾸럖;맋뿍쯸뚨훐춼럖샠뫅:F40;F75216ꆡꆡ컄쿗뇪횾싫:A튻ꆢ틽퇔튵뗄돉놾,늢쟒죏캪쫐뎡쾸럖ퟷ캪튻훖컞닮틬탔뗄펪쿺쫖뛎,평폚뇰뗄짺닺헟튲뿉틔닉폃뫍뷨본,쫐뎡퓚펪쿺맽돌훐,죧뫎엠퇸맋뿍뗄훒돏뛈,붫맋뿍쾸럖닟싔컞램듙쪹웳튵탎돉ퟔ짭뛀쳘뗄웳튵뫋탄뺺쯸뚨퓚쳘뚨뗄닺욷뫍럾컱짏,쫇샭싛뷧뫍쪵볊릤ퟷ헹쓜솦뛸폐쯹뫶싔뫍뫶쫓ꆣ헟뚼뇈뷏맘힢뗄컊쳢ꆣ캪쇋뷢뻶헢룶컊쳢,뒫춳펪쫐뎡쾸럖닟싔퓚뒫춳펪쿺샭싛폫쿖듺펪쿺샭싛쿺샭싛(붻틗펪쿺샭싛)뫍쿖듺펪쿺샭싛(맘쾵펪쿺훐뗘캻뗄뇤뮯쫇쇮죋짮쮼뗄ꆣ놾퇐뺿죏캪,퓬돉헢샭싛)쳡돶쇋늻춬뗄닟싔ꆲ1ꆳꆣ튻캻훃뇤뮯뗄훷튪풭틲퓚폚죧쿂벸룶랽쏦:퓚뒫춳펪쿺샭싛훐,훘쫓맋뿍폫짺닺헟횮볤뗄(1)뮷뺳뗄룄뇤ꆣ쯦ퟅ쪱듺뗄랢햹,늻뷶쫇훐붻틗탐캪,닉폃4PꆯS랽쪽,춨맽닺욷ꆢ볛룱ꆢ럖쿺뫍맺,쫀뷧룷맺뗄쫐뎡뮷뺳틑뺭랢짺쇋쿔훸뗄뇤뮯,훷듙쿺뗄ퟛ뫏퓋폃,뛔맋뿍좺쳥뷸탐쫐뎡쾸럖닟싔,살쇷맺볒뗄쫐뎡뚼틑뺭듓싴랽쫐뎡쿲싲랽쫐뎡뇤컼틽맋뿍쿭폐쒳훖닺욷믲럾컱ꆣ퓚헢훖펪쿺랽쪽쇋ꆣ쿻럑헟퓚싺ퟣ믹놾탨쟳뫳,뛔닺욷믲럾컱쳡돶훐,평폚쫇짺닺헟뗄훷뚯쳡돶ꆰ쿻럑헟쟫힢틢ꆱ,헢훖쇋룼룟뗄튪쟳ꆣ퓚맽좥뗄싴랽쫐뎡짏,평폚싴볒짙,쿈짹뛡죋뗄쿺쫛쫖뛎,뿉틔틽웰쿻럑헟뗄힢틢,듓뛸뛸탨쟳헟뛠,짺닺헟춨맽볲떥뗄쫐뎡쾸럖,뢨횮틔볛듯돉닺욷믲럾컱뗄싲싴탐캪,떫쫇,퓚튻룶풽살풽뺺룱ꆢ럖쿺ꆢ듙쿺ꆢ닺욷쫖뛎,뻍쓜릻쪵쿖닺욷믲럾컱뗄헹돤럖뗄쫐뎡훐,뇰뗄짺닺헟뫍뎧짌튲뿉틔닉폃헢붻틗탐캪,떫쫇퓚싴랽쫐뎡훐,싴볒뛠,싴볒닺욷쿠훖쫖뛎,쯼뗄뛀쳘탔튲뻍훰붥뗘즥쪧쇋,틲캪쿻럑헟쯆탔룟,쿻럑헟뿉틔ퟛ뫏뇈뷏듓뛸퓚늻춬싴볒횮볤늢늻쓜돖탸뗘컼틽떽쳘뚨뗄닺욷뫍럾컱훐좥,틲듋,뷸탐폎틆,헢퇹쿔뗃뛔닺욷뗄훒돏뛈쿂붵뻧쇒ꆣ틲믹폚헢훖펪쿺랽쪽뗄쫐뎡쾸럖닟싔퓚쿖듺펪쿺랽쪽듋,떥뒿뗄쫐뎡쾸럖늢늻쓜듙쪹붻틗탐캪뗄랢짺ꆣ훐튲훰붥뗘엔실뫍뇟풵뮯쇋ꆣ릫릲맘쾵뗄붨솢퓲뿉틔엠퇸맋뿍뛔닺욷뗄틀삵탔,퓚쿖듺펪쿺랽쪽훐,춨맽훮죧맘솪(relevant)ꆢ붫맋뿍쯸뚨퓚쳘뚨닺욷믲럾컱훐살ꆣ(2)벼쫵뗄뷸랴펦(reaction)ꆢ믘놨(return)뫍맘쾵(relation)뗈룷늽ꆣ20쫀볍90쓪듺뫳웚뗄탅쾢벼쫵룯쏼떼훂쇋웳훖맘쾵펪쿺랽쪽살듯떽펪쿺쒿뇪,헢훖펪쿺랽쪽,훘튵닺욷짺쏼훜웚뗄쯵뛌,벼쫵뒴탂뗄쯙뛈볓뿬쇋ꆣ쫓뛔맋뿍뷸탐쯸뚨,닉좡뫏풼ꆢ엠통폫톧쾰ꆢ쫽뻝뒫춳짺닺벼쫵뗄탅쾢뮯ꆢ훇쓜뮯ꆢ쏴뷝뮯ꆢ죡탔뮯ꆢ벯뮻ꆢ퓶볓쯑톰돉놾뫍훒돏뛈돉놾뗈ꆲ2ꆳ랽쏦붫맋뿍쯸좺뮯뫍싌즫뮯뗄랢햹랽쿲쪹뗃죎뫎떥튻웳튵춨맽닺뚨퓚쳘뚨뗄닺욷믲럾컱짏,퓶볓맋뿍틆떽웤쯻탐욷뒴탂쯹탎돉뗄뺺헹폅쫆뚼쫇뛌퓝뗄,웤쯻웳튵뿉쫕룥죕웚:2006-05-08ퟷ헟볲뷩:캺즺(1973-),쓐,뫾놱웑?죋,커몺듳톧죋뿚ꆢ풴ꆢ뮷뺳뺭볃퇐뺿훐탄붲쪦,늩쪿,훷튪듓쫂웳튵랢햹햽싔퇐뺿;훬ퟓ죊(1963-),쓐,즽뚫쪡욽뛈쫐죋,훐맺쪯폍뮪뚫짨볆퇐뺿풺뺭볃쪦,훷튪듓쫂뺭볃맜샭랽쏦뗄퇐뺿ꆣ24' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.
ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ틔쫐뎡쾸럖캪믹뒡뗄맋뿍쯸뚨펪쿺닟싔럖컶틔퓚뛌웚쓚뾪랢돶폫횮쿠쯆뗄닺욷ꆣ틲듋,맽좥춨놾샛믽쳘뗣뗄믹뒡짏,쿻럑헟뻟폐뷚쪡쯑톰돉놾뗄맽볲떥뗄쫐뎡쾸럖뻍쓜릻뷸탐닺욷횮볤럖룮뫍쿠뮥쟣쿲,헢훖쟣쿲췹췹춨맽쾰맟탔릺싲탐캪살췪돉ꆣ쪶뇰뗄쫖뛎틑뺭맽쪱쇋,벼쫵틲쯘틑뺭붫닺욷횮볤헢훖쾰맟탔릺싲탐캪뻍쫇맋뿍뗄쯸뚨탐캪ꆣ쯤좻퓚맽좥퇏룱뗄닮틬쒨욽쇋ꆣ평폚닺욷닮틬뗄쿠뛔쿻쿖쪵훐,튲듦퓚튻킩ퟮ폅뗄톡퓱,떫쫇쿻럑헟믡뫶쫓쪧,틲듋,뷸탐쫐뎡쾸럖뗄삧쓑튲볓듳쇋ꆣ쓇킩폫쯻쏇틑횪탅쾢쿠돥춻뗄톶ꆣ뛔쯻쏇뛸퇔,쯤좻ퟷ캪뒫춳펪쿺랽쪽훐훘튪횧훹뗄쫐뎡쾸럖쯹죏쪶뗄뻍쫇쫂쪵,쯤좻뿉쓜늻헽좷,떫틑뺭ퟣ틔듙닟싔퓚쿖듺펪쿺랽쪽훐뗄뗘캻틑뺭폐쯹쿂붵,놾퇐쪹쯻쏇닉좡탐뚯쇋ꆣ뺿죏캪,벴뇣쫇퓚쿖듺뗄맘쾵펪쿺랽쪽훐,쫐뎡쾸럖(뛾)틆돉놾쯸뚨맋뿍뗄맽돌닟싔틀좻냼몬쇋쿖듺펪쿺맋뿍쯸뚨샭싛뗄쒳킩틲쯘틆돉놾횸쿻럑헟듓뛔튻훖짌욷뗄쿻럑틆떽뫍릹돉돉럖,틲듋,쫐뎡쾸럖샭싛퓚쿖듺펪쿺훐뗄ퟷ쿻럑쇭튻훖릦쓜쿠뷼뗄뇰뗄뎧짌짺닺돶살뗄짌욷훐폃틀좻훘튪,늢쟒쯼쓜릻폐킧듙돉ꆰ쿻럑헟쟫힢틢ꆱ뇭쿖돶살뗄돉놾,헢훖돉놾놾훊짏쫇튻훖폃닺떽ꆰ쟫쿻럑헟힢틢ꆱ뗄펪쿺샭싛뫍쪵볹뗄뇤,놾퇐뗄쯰쪧ꆣ폃닺뇭쿖퓚솽룶랽쏦ꆣ튻룶랽쏦쫇톧뺿뛔쫐뎡쾸럖샭싛퓚쿖듺펪쿺랽쪽훐듦퓚뗄뇘튪탔쾰쟺쿟쯹탎돉뗄뺭퇩ꆢ벼쟉뫍킧싊ꆣ쯤좻솽훖닺욷뫍뿉탐탔뷸탐쇋싛쫶,늢뛔쫐뎡쾸럖닟싔죧뫎쫊펦뗄릦폃쿠춬,떫쫇쯻쏇뗄닙ퟷ쇷돌뫍릤틕쇷돌늢늻맋뿍쯸뚨컊쳢뷸탐쇋첽쳖ꆣ볻뗃뻍쫇쿠춬뗄,떱쿻럑헟틑뺭쫬솷닙ퟷ웤훐뗄튻뛾ꆢ맋뿍쯸뚨뗄뫋탄뫍놾훊훖컯볾쪱,헢훖뺭퇩ꆢ벼쟉뫍쫬솷돌뛈췹췹뮯돉쇋쿻럑헟룶죋뗄폃닺,쯻짮횪웤훐뗄뻷쟏뫍냂쏮ꆣ쿖듺펪쿺쮼쿫뗄뫋탄퓚폚춨맽룷훖맘쾵펪쿺붫떱튪쿻럑헟쿻럑웤쯻닺욷쪱,쯻췹췹뻍튪뾼싇폃맋뿍쯸뚨퓚쳘뚨뗄닺욷뫍럾컱짏ꆣ헢튻맽돌뗄쪵쿖닺쯰쪧뗄컊쳢,헢쪱,쿻럑헟췹췹뻍쯸뚨퓚쳘뚨뗄쫇춨맽퓶볓맋뿍톡퓱닺욷뗄쯑톰돉놾뫍틆돉놾살쿻럑쇬폲쇋ꆣ쇭튻룶랽쏦쫇짌욷췢늿탔쯹퓬돉뗄췪돉뗄ꆣ맋뿍쯑톰돉놾뫍틆돉놾뗄탎돉폐솽룶잰폃닺,헢훖폃탔쫇평폚짌욷뗄벼쫵뇪ힼ퓬돉뗄ꆣ쳡:뗚튻룶잰쳡쫇탅쾢뗄쿠뛔폐쿞탔ꆣ쯤좻떱뷱쫀떱쿻럑헟웕뇩닉좡word쪱,뫜짙폐죋풸틢쪹폃뷧뮥솪췸벼쫵뗄톸쯙랢햹틑뺭듳듳붵뗍쇋탅쾢믱좡wps,틲캪쪹폃헟횮볤뷸탐컄볾붻뮻뫜삧쓑ꆣ쯦ퟅ뗄쓑뛈,떫쫇평폚룷훖탅쾢쫽솿뗄엓듳뫍훖샠럡뢻,쿻럑헟쿻럑쒳훖닺욷뗄죋뗄쫽솿퓶뛠,췢늿탔뇭쿖죋쏇쯹믱좡뗄탅쾢틀좻쫇쿠뛔뗄,헢퓬돉퓚쿖쪵훐,뗃룼볓잿쇒,쯸뚨킧맻뻍쏷쿔ꆣ탅쾢폐쿞탔샭싛틀좻돉솢ꆣ뗚뛾룶잰쳡쫇쫐뎡뗄늻췪좫뺺헹탔ꆣ퓚샭쿫뗄뺭볃쒣탍훐,쫐뎡쫇튻룶컞죽ꆢ쫐뎡쾸럖뛔맋뿍쯸뚨뗄ퟷ폃닮틬탔뗄췪좫뺺헹탔쫐뎡,떫쫇,쫂쪵짏,쿖쪵뗄쫐쫐뎡쾸럖뗄룅쓮쫇쏀맺쫐뎡톧볒컂뗂뛻ꆤ쪷쏜뎡늢늻쫇컞닮틬탔뗄췪좫뺺헹쫐뎡,늻춬닺욷쫐뎡쮹(WendellR1Smith)폚20쫀볍50쓪듺훐웚쳡돶횮볤뗄닮뇰틀좻듦퓚,늢쟒뿉틔뷸탐쪶뇰ꆣ헽쫇평살뗄ꆣ쫐뎡쾸럖쫇내헕쿻럑헟퓚쫐뎡탨쟳ꆢ릺싲뚯폚헢솽룶틲쯘뗄듦퓚,닅듙돉쇋맋뿍쯑톰돉놾뫍믺ꆢ릺싲탐캪뫍릺싲쓜솦랽쏦뗄닮틬,퓋폃쾵춳랽램틆돉놾듦퓚,벰웤쯑톰돉놾뫍틆돉놾쯸뚨맋뿍뗄붫헻룶쫐뎡뮮럖캪죴룉룶늻춬뗄쿻럑헟좺,좻뫳톡믺훆뗄듦퓚ꆣ퓱뫏쫊뗄ퟓ쫐뎡ퟷ캪웳튵럾컱쒿뇪쫐뎡뗄맽돌ꆲ3ꆳꆣ(튻)쯑톰돉놾쯸뚨맋뿍뗄맽돌튲뻍쫇쮵,쫐뎡쾸럖뻍쫇횸내헕쿻럑헟폻췻폫탨쟳쯑톰돉놾퓚솽룶랽쏦펰쿬맋뿍뗄쿻럑탐캪ꆣ튻냑튻룶ퟜ쳥쫐뎡(ퟜ쳥쫐뎡춨뎣첫듳틔훂웳튵뫜쓑랽쏦,쯑톰돉놾뻟폐샛믽쳘뗣,퓬돉맋뿍늻믡뷸탐컞캪횮럾컱)뮮럖돉죴룉룶뻟폐릲춬쳘헷뗄ퟓ쫐뎡뗄쟮듎뗄쯑톰ꆣ쿻럑헟퓚뻶뚨릺싲짌욷횮잰,춨뎣뚼맽돌ꆣ퓚헢룶맽돌훐,쫐뎡쾸럖뻟폐복짙쯑톰돉놾믡뷸탐쿠맘짌욷탅쾢뗄쯑톰릤ퟷ뫍쯑톰탅쾢횮뫳뗄뫍퓶볓틆돉놾뗄ퟷ폃ꆣ짌욷뇈뷏폫움맀릤ퟷ,헢훖쯑톰폫움맀릤ퟷ쫇탨튪(튻)쫐뎡쾸럖뻟폐복짙쯑톰돉놾뗄ퟷ폃뮨럑튻뚨뗄쪱볤믲헟뺭볃짏뗄쿻뫄뗄ꆣ쯑톰뗄듎쫽쿻럑헟뗄쿻럑뻶닟탐캪쫇튻룶닺욷믲럾컱뗄쯑뫍욵싊풽룟,웤훐샛볆뗄돉놾뻍믡퓶볓ꆣ쎿퓶볓튻톰ꆢ뇈뷏뫍톡퓱뗄맽돌ꆣ헢룶맽돌쫇쿻럑헟뗄훷뚯듎쯑톰탐캪,웤쯑톰돉놾뻍샛믽튻듎,뛸쫕틦췹췹늢탐캪,쯻탨튪퓚헻룶듳쫐뎡훐뛔쫽쒿엓퓓ꆢ훖샠랱뛠늻쏷좷,틲듋,쿻럑헟췹췹퓚쎻폐쯑쯷췪쯹폐뗄짌욷뗄짌욷훐뇈뷏ꆢ톡퓱돶ퟔ벺탨튪뗄닺욷ꆣ헢훖쯑톰탅쾢뫳,뻍뷡쫸쇋쯑톰탐캪ꆣ쇭튻룶랽쏦,퓚쯑톰돉돉놾샛믽웰살,붫쫇럇뎣듳뗄ꆣ떱웳튵뛔쿻럑헟뷸25' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.
벼쫵뺭볃ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뗚25뻭ꆡ뗚9웚탐쫐뎡쾸럖뫳,믡캪쳘뚨뗄쿻럑헟쳹짭뚨훆웤뫏쫊쯑톰돉놾,룹뻝맋뿍탨쟳벰쪱냑컕웤욫뫃,늢쳡릩룶뫍탨튪뗄닺욷,늢붫닺욷폐맘뗄닺욷탅쾢쳡릩룸쿻탔뮯뗄탨쟳럾컱ꆣ쳘뇰쫇쯦ퟅ뮥솪췸벼쫵뗄랢햹,럑헟,쿻럑헟뻍늻탨튪싺쫐뎡헒닺욷쇋,쯻쯑톰닺욷뚨쿲맣룦닟싔룼볓돉캪뿉쓜ꆣ떱맋뿍뷸탐쳘뚨럾컱뗄듎쫽뫍쯑톰닺욷욵싊뻍쿂붵쇋,쯑톰돉놾튲뻍쿠뗄톡퓱쪱,뿉틔춨맽벼쫵쫖뛎퓚놣횤웤룶죋틾쮽뗄뛔뗘뷚쪡쇋쿂살ꆣ잰쳡쿂,늶믱쿻럑헟뗄쓪쇤ꆢ횰튵ꆢ낮뫃횮쓚뗄믹놾(뛾)쫐뎡쾸럖뻟폐퓶볓맋뿍짌욷톡퓱맽돌훐쳘헷,듓뛸에뛏웤믹놾뗄탨쟳,폐헫뛔탔뗘캪웤뚨훆틆돉놾뗄ퟷ폃닺욷탅쾢,컼틽웤힢틢솦뫍릺싲탋좤ꆣ평폚퇏룱쫐뎡쾸럖닟싔뗄쪹폃,짺닺헟짺닺뗄(뛾)잿뮯닺욷뗄닮틬탔닺욷횮볤뫍쿻럑헟룷ퟓ좺쳥횮볤뚼뷸탐쇋퇏룱뗄쟸닺욷닮틬뮯쫇컼틽맋뿍뗄훘튪쫖뛎횮튻ꆣ춨맽룴,닺욷횮볤뗄닮틬탔놻쿠뛔럅듳쇋ꆣ떱맋뿍톡퓱뒫능닮틬뮯탅쾢,뿉틔쪹쿻럑헟뗄쒿맢벯뻛퓚짙쫽쒳짌욷뫳,쾣췻틆떽웤쯻짌욷훐좥뗄쪱뫲,쯻뻍뇘벸볒웳튵짏ꆣ퓚탅쾢늻췪좫뗄쟩뿶쿂,쿻럑헟췹췹탫뾼싇틆떽웤쯻쿠뛔폐닮틬뗄닺욷훐쪱,폃룹뻝늻춬뎧짌퓚쫐뎡짏뗄짹폾틔벰뎧짌뗄샺쪷살뛔닺뗄쯰쪧컊쳢ꆣ떱폃닺쯰쪧ퟣ릻듳쪱,쿻럑헟닺욷훊솿탅쾢뷸탐췆뛏ꆣ늢쟒떱닮틬뮯탅쾢퓚맋뿍붫믡톡퓱볌탸쇴퓚풭폐쳘뚨쫐뎡훐쿭폐풭살뗄닺탄쒿훐뗄뗘캻뗃떽잿뮯뫳,맋뿍뗄닺욷쾰맟뫍닺욷욷,쯹틔쮵,쫐뎡쾸럖퓬돉뗄룷ퟓ쫐뎡횮볤뗄닮틬탔뚨캻튲믡쿠펦탎돉,맋뿍틆떽웤쯻닺욷뫍럾컱짏퓶듳쇋맋뿍톡퓱짌욷뫳뗄틆돉놾,폐샻폚붫맋뿍뗄쓑뛈볓듳쇋,틆돉놾튲볓듳쇋ꆣ쯸뚨퓚쳘뚨뗄쿻럑쇬폲쓚ꆣ(죽)욷없닟싔헽쫇듓짏쫶닣쏦짏,놾퇐뺿죏캪쫐뎡쾸럖냼몬욷없닟싔쫇횸웳튵룷랽쏦폅쫆(죧훊솿ꆢ벼쫵ꆢ쇋맋뿍쯸뚨믺훆훐뗄쒳킩틲쯘뫍릹돉돉럖,틲듋퓚럾컱ꆢ탻뒫뗈)뗄튻룶쾵춳탔룅쓮ꆣ춨맽펪쿺쫖뛎쯜쿖듺펪쿺쳥쾵훐,쫐뎡쾸럖닟싔틀좻뻟폐랢믓ퟷ폃퓬닺욷뗄욷없탎쿳,뿉틔엠퇸쿻럑헟뛔웤닺욷뗄맛횮뒦,닉폃쫐뎡쾸럖닟싔,뿉틔듯떽맋뿍쯸뚨뗄펪쿺쓮,쪹쯻쏇퓚닺욷욷없뿕볤훐훘탂뚨캻ꆣ짺닺헟쪵쒿뗄ꆣ쪩욷없닟싔튪쟳뎧짌쾵춳룄짆헻쳥퓋탐,듙뷸욷없쯄ꆢ틔쫐뎡쾸럖캪믹뒡뗄맋뿍뗄짽벶,춨맽쳡룟욷없횪쏻뛈,랢쿖늢컼틽잱퓚맋쯸뚨펪쿺닟싔럖컶뿍,췘뿭욷없훒돏뛈뛸쇴힡맋뿍ꆣ뎧짌퓚욷없닟싔훐뇘탫톰쟳쟥컺뗄욷없뚨캻,쳡릩폅훊뗄닺욷뫍췪ꆡꆡ쯤좻쫐뎡쾸럖냼몬쇋맋뿍쯸뚨믺훆뗄쒳킩틲짆뗄럾컱,붨솢솼뫃뗄웳튵탅폾뫍탎쿳,탎돉뛀솢뗄쯘,퓚쪵볹훐,쫐뎡쾸럖뇘탫뷸탐ퟛ뫏퓋폃닅쓜듯떽웳튵욷없컄뮯,춻돶웤욷없뗄뫋탄볛횵,힢훘욷없뗄뇈뷏뫃뗄킧맻ꆣ쫐뎡쾸럖뗄뫋탄퓚폚퓶볓닺욷뗄닮탻뒫뫍쟩룐붻쇷,듓뛸죃욷없살펰쿬쿻럑헟뗄탐캪틬탔,떫쫇,헢훖닺욷닮틬탔탅쾢평폚짺닺헟쫇탅쾢뫍쾰맟,ퟮ훕듯떽쯸뚨맋뿍뗄쒿뗄ꆣ뗄쳡릩헟,틲듋,짺닺헟뛔탅쾢뗄헆컕뫜돤럖,짺닺헟붫헢훖탅쾢춶럅떽뫏쫊뗄쿻럑헟훐쫇쫐뎡쾸럖캪닎뾼컄쿗믹뒡뗄맋뿍쯸뚨펪쿺닟싔뗄맘볼ꆣ헢킩닟싔냼삨ꆲ1ꆳ쓾닽믡1잳첸맘쾵펪쿺훐뗄맋뿍쯸뚨믺훆1짌튵쪱듺,:2004(12):121(튻)뚨쿲맣룦닟싔ꆲ2ꆳ냂ꆤ킻틁1췸싧닺튵뺭볃톧1짏몣닆뺭듳톧돶냦짧,뚨쿲맣룦ꆲ4ꆳ쫇횸춨맽맋뿍뗄쿈웚릺싲탅쾢에2002:31뛏맋뿍뗄욫뫃,폐헫뛔탔뗘쳡릩쿠맘닺욷쿻쾢,늢컼ꆲ3ꆳ몫솢캰1잳첸쫐뎡쾸럖닟싔1돠럥톧풺톧놨,2005(3):421틽웤힢틢,듓뛸붵뗍쿻럑헟뷸탐짌욷톡퓱쪱뗄탅쾢ꆲ4ꆳ췵쟙1맋뿍쯸뚨샭싛폫닟싔퇐뺿1훐맺닺튵뺭볃움싛1짏몣듇쫩돶냦짧,20041CustomerLock2inMarketingStrategyAnalysisBasedonMarketSubsectionWEIShan1,ZHUZi2ren2(11ResearchCenterforPopulation,Resources,environments&Economics,WuhanUniversity,Wuhan430072,China;21HuadongResearchinstituteforoilexploitingofChinapetroleumCo,1Ltd,QingdaoShandong266071,China)Abstract:Incontemporarymarketingtheory,morecareisbeinggiventotherelationmarketing,andtraditionallymarketingstrategybasedon4Pꆯs(productꆢpromotionꆢpriceꆢplace)isneglectedandignored1Thepaperthinksthedeflectionisnotright,andthetraditionalmarketingtheorycontains26' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.
ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ틔쫐뎡쾸럖캪믹뒡뗄맋뿍쯸뚨펪쿺닟싔럖컶somefactorsandcomponentsofcontemporarycustomerlock2inmarketingtheory,thustraditionalmarketingtheorybasedonmarketingsubsectionisstillimportant1Thispaperhasanalyzedthefunctionoftraditionalmarketingstrategyincontemporaryandtheessenceaswell,andprobedthetacticofhowtoutilizethemarketingsubsectiontomeettheneedcustomerlock2instrategy1Keywords:marketingsubsection;customerlock2in(짏뷓뗚19튳)StudyofDairyProductsSupplyandDemandForecastinChinaZHANGYu,LIChuan2wei,XUXiang2feng,YANGGuang2lin(NortheastAgriculturalUniversity,Harbin150030,China)Abstract:TheauthorsanalyzedsortsofeffectfactorsforChinesedairyconsumption1Thekeyofdairyproductsconsumptionlowwasfound1Itisalong2termandstrategictaskalso1Theauthorsadopteddouble2logmodelandpanelestimationtoforecastingandanalyzingtherationbetweendairyprod2uctssupplyanddemandinChina1Theresultsshowedthatthebalanceofdairyproductssupplyanddemandwillbeendestroyedinthefuture1Inordertostimulatingthedairyproductsconsumption,thereasonablesupplyanddemandstructureoflivestockproductsshouldbeensetupassoonaspossibleinChina1Keywords:dairyproducts;consumption;effectfactors;supplyanddemandmodel;forecast(짏뷓뗚23튳)닎뾼컄쿗Develepment,Technovation,1998,18(1):25-381ꆲ4ꆳKeller,KevinLane,BrianSternthalandAliceTybout1ThreeꆲQuestionsYouNeedtoAskAboutYourBrand,HarvardBusi21ꆳKano,N1,N1Seraku,F1TakahashiandS1Tsuji:ꆰAttrac2nessReview,2002:3-81tiveQualityandMust2beQualityꆱ,Hinshitsu1TheJournalofꆲ5ꆳHuiskonen,JanneandTimoPirttil?1SharpeningLogisticstheJapaneseSocietyforQualityControl,1984:39-481ꆲ2ꆳCustomerServiceStrategyPlanningbuApplyingKanoꆯsQual2Berger,Charles;Blauth,Robert;Boger,David;Bolster,ityElementClassification,InternationalJournalofProductionChristopher;Burchill,Gary;DuMouchel,William;Pouliot,Economics,1998,56/57:253-2601Fred;Richter,Reinhard;Rubinoff,Allan;Shen,Diane;ꆲ6ꆳ쇵횾뇫1쿖듺닺튵뺭볃톧1룟뗈뷌폽돶냦짧,20021Timko,Mike;Walden,David1ꆰKanoꆯsMethodsforUnder2ꆲ7ꆳ믆뺢쯉,헔욽,췵룟,슽웦뇳1훐맺맋뿍훘뢴릺싲틢쿲뗄뛠standingCustomer2definedQualityꆱ,In:CenterforQuality쮮욽퇐뺿1맜샭뿆톧톧놨,2004,36(6):79-861ManagementJournal,1993,4:3-361ꆲꆲ8ꆳ믆뺢쯉,헔욽,췵룟,슽웦뇳1믹폚맋뿍뷇뛈뗄쫐뎡햼폐싊3ꆳMatzler,KurtandHansH1Hinterhuber1HowtoMakeProd2퇐뺿1훐맺맜샭뿆톧,2004,52(2):95-1001uctDevelopmentProjectsMoreSuccessfulbyIntegratingꆲ9ꆳ맺볒훊볬ퟜ뻖,쟥뮪듳톧1훐맺맋뿍싺틢횸쫽횸쓏1놱뺩:KanoꆯsModelofCustomerSatisfactionintoQualityFunction훐맺뇪ힼ돶냦짧,20031TheInfluenceonNewProductsDevelopmentbytheAsymmetryandDynamicsoftheCustomerꆯsRequirementsLIUJian2sen(BusinessSchoolofNanjingUniversity,Nanjing210008,China)Abstract:Withtheanalysisoftheasymmetryanddynamicsofthecustomerꆯsrequirements,thispaperclassifiestheattributesofproductsinviewofthecustomerꆯsrequirementsasmust2be,one2dimensionandattractiverequirementsandprovidesanewperspectiveforproductinnovationbasedoncombinationofthisclassificationwiththechangesofthecustomerꆯsrequirements,competitiveproductstrategyandproductlifecycletheory1Keywords:customerꆯsrequirements;asymmetryanddynamics;word2of2mouthtraps27' 1994-2009 China Academic Journal Electronic Publishing House. All rights reserved.
