냪 ꗟ ꒤ ꖡ ꑪ 뻇 ꗸ 띾 뫞 뉺 곣 ꡳ ꧒ 뫓 ꑨ 뷗 ꓥ 쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꒤ 뗘 ꗁ 냪 ꑅ ꑑ ꑀ ꙾ ꑃ ꓫ
냪ꗟ꒤ꖡꑪ뻇맏껑쁝?뫓돕ꑨ뷗ꓥ뇂앶껑??⠹?꙾?ꓫ돌띳귗ꖿꪩ???ꖻ뇂앶껑꧒뇂앶꒧뷗ꓥꗾꓥ뭐륱ꑬ색ꅁ결ꖻꑈ꧳냪ꗟ꒤ꖡꑪ뻇ꅁ벶뱧꒧뫓?돕ꑨ뻇ꛬ뷗ꓥꅃ?ꕈꑕ뷐뻜ꑀ꓄뿯??⠠?
Ꙑ띎??ꗟꝙ뙽꧱??⠠†?Ꙑ띎??ꑀ꙾ꯡ뙽꧱?ꅁ귬ꙝ걏ꅇ†††††††††††††††?⠠†?Ꙑ띎??ꑇ꙾ꯡ뙽꧱?ꅁ귬ꙝ걏ꅇ†††††††††††††††?⠠†?꒣Ꙑ띎ꅁ귬ꙝ걏ꅇ†††††††††††††††??ꕈꭄ녍쓝ꅂ때쁶뇂앶냪ꗟ꒤ꖡꑪ뻇맏껑쁝뭐냪깡맏껑쁝ꅁ냲꧳뇀냊얪뚡ꅵ룪랽Ꙁꅂ꒬둦ꙘꝀꅶ꒧뉺꧀ꅁ꧳Ꙟꫀ라뭐뻇덎곣ꡳ꒧ꗘꪺꅁ녯꒣궭ꙡ냬ꅂ껉뚡뭐ꚸ볆ꅁꕈ꿈ꖻꅂꗺ뫐ꅂ뫴룴꣤ꖦꙕ뫘ꓨꩫꚬ뿽ꅂ궫뭳ꅂ뭐땯ꛦꅁꙁ뇂앶ꕌꑈꕈꙕ뫘ꓨꩫ궫뭳뭐ꝑꗎꅃꕈ뒣꣑얪냲꧳귓ꑈꭄ샧ꝑ꧊뷨꒧뵵ꑗ샋꿁ꅂ빜쓽ꅂꑕ룼ꙃꙌꅃ?곣ꡳꗍ쎱ꙗ㨠†?††††????뷗ꓥꙗ뫙?††쒴?돫?귗?쏣?ꩫ?맯?뱳?ꝩ?껄?ꩇ?꒧?놴?끑†††?†?뻉뇐뇂ꥭꙗꅇ††ꩌ?ꯘ?럗††?꡴꧒?ꅇ††ꗸ?띾?뫞?뉺††꧒†o돕ꑨ†ꆽ뫓ꑨ꽚?뻇뢹ꅇ†㠹㐲㐴†?ꓩ듁ꅇꗁ냪†㤱†꙾†㜠?ꓫ††ꓩ??돆뗹ꅇ?ㄮꖻ뇂앶껑뷐뛱뱧ꣃ뿋떧쎱ꙗꯡꅁ룋굱꧳ꙕ꿈ꖻ뷗ꓥꯊ궱ꯡ꒧ꚸ궶ꅝꗾꓥ륱ꑬ색꒺꒧뇂앶껑쎱ꙗꅁꕩꗎ륱뢣ꖴ꙲ꕎ듀ꅞꅃ?㈮뷐ꕛꙌꑀꗷ돦녩꒧뇂앶껑ꅁ뛱뱧ꣃ뿋떧쎱ꙗꯡꅁ꧳뿬뉺싷껕껉ꗦ맏껑쁝ꅝꕈ닎ꑀꕎ신녈떹냪깡맏껑쁝ꅞꅃ?㌮얪냲꧳귓ꑈꭄ샧ꝑ꧊뷨꒧뵵ꑗ샋꿁ꅂ빜쓽ꅂꑕ룼ꙃꙌꑗꙃ뷗ꓥꅁ삳뗛Ꝁ앶ꩫ곛쏶덗ꥷ뿬뉺ꅃ?
냪ꗟ꒤ꖡꑪ뻇뫓ꑨ꽚곣ꡳꗍ 뷗ꓥ뻉뇐뇂뇀싋껑 ꗸ띾뫞뉺곣ꡳ꧒ ꝧ꧒뒣꒧뷗ꓥ 쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ⠠썄†††††ꗘ
ꭙꗑꖻꑈ뻉벶굺ꅁꙐ띎뒣ꕉ뱦걤ꅃ 뻉뇐뇂 ꩌꯘ럗 (쎱뎹) _91_꙾_7_ꓫ_9_ꓩ
냪ꗟ꒤ꖡꑪ뻇뫓ꑨ꽚곣ꡳꗍ 뷗 ꓥ ꑦ 룕 ꥥ 귻 뱦 ꥷ 껑 ꗸ띾뫞뉺_곣ꡳ꧒ ꝧ꧒뒣꒧뷗ꓥ 쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ⠠썄†††††ꗘ
롧ꖻꥥ귻라뱦쒳ꅁ뭻ꥷ닅Ꙙ뫓ꑨ룪껦볐럇ꅃ 뻇ꛬꛒ룕ꥥ귻라ꕬ뚰ꑈ 녩귫귫 ꥥ 귻 빇ꧺ꩑ ꩌꯘ럗 ?쎱뎹?? ꒤ 뗘 ꗁ 냪 ꑅꑑꑀ ꙾ ꑃ ꓫ ꑅ ꓩ
뷗ꓥ멋굮??뷗ꓥꙗ뫙ꅇ쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑††††††††††††궶볆ꅇㄱ??껕꧒닕ꝏꅇ냪ꗟ꒤ꖡꑪ뻇?ꗸ띾뫞뉺곣ꡳ꧒†††††††††††?ꛦ빐뫞뉺닕?곣ꡳꗍꅇ?†††††††††††††††††뻉뇐뇂ꅇꩌꯘ럗?돕ꑨ?쏶쇤꙲ꅇ쒴돫귗쏣ꩫꅂ뱳ꝩ껄ꩇꅂꙞ뻐ꅂ맏ꓥ쏶덳꧊ꅂ놡뫼ꅂ쇊뙒꽁ꑊ 뷗ꓥ뒣굮뭐꒺깥ꅇ ꧒ꚳꪺ뱳ꝩꅁ꒣뫞뫘쏾결꛳ꅁ뎣ꑪ교ꕩꕈ냏꓀결ꅵꓥ꙲ꅶ뭐ꅵꭄꓥ꙲ꅶ꣢뎡꓀ꅁꓥ꙲뎡꓀ꕩ꿠ꕝ걁볐썄ꅂ룑뮡ꓥ..떥ꅃꭄꓥ꙲뎡꓀ꅁꭨꕩꕝ걁맏껗ꅂ뱶릳ꅂ셮궵..떥ꅃEcoꚭꙢ1979 ꙾ꭋ뒣꣬ꅵꓥ꙲ꕩ꿠Ꝭꓞꑈꅆꕩ꿠엽ꑈ녯꣬볖뷬ꅆꕩ꿠덑뭻Ꙑ뭐쏙ꚨꅁ꧒ꕈ뉺꧒럭땍ꅁ껸뙏Ꙣ빜얪뱳ꝩ껉ꅁ라꣼꣬ꓥ꙲떲멣덯뫘꽓껭ꪺꙝꑬ꧒뱶암ꅶꅃ꒤ꓥꪺ귗쏣ꩫꖻꢭꝙ걏뫘꽓껭ꪺꓥ꙲떲멣ꅁꙝꚹꕩ꿠라샲녯껸뙏ꪺ쏶ꩠꅃ뙩ꛓ뱶암Ꙟ뻐껄ꩇꅃ ?ꖻ곣ꡳꕈ냪ꑈꖭ껉삳ꗎ돌뱳꩸ꪺ귗쏣ꩫ—쒴돫껦ꑕꓢꅁꙢ쒴돫귗쏣ꩫꪺ돫엩ꅂ돫뗼ꅂ돫ꑔ닕ꚨ굮꿀꒤ꅁ끷맯돫뎡꓀Ꝁꑀ엜볆ꪺ놴끑ꅃꗘꪺ띑셁룑돫꒤ꪺ쒴돫ꪫ굙꣣ꕎꫭ꧊ꅂ맯쒴돫ꪫꕛꑊ곛쏶놡맒ꪺ둹굺ꅂ꣏ꗎ꒣Ꙑ귗쏣ꩫꕨ멣ꯘ돫껉ꅁ라꒣라맯Ꙟ뻐껄ꩇꚳꖿ궱뱶암ꅃꚹꕾꥼ놴끑뱳ꝩ꒤맏ꓥ쏶덳꧊뭐Ꙟ뻐껄ꩇ뚡ꪺ쏶ꭙꅁꕈ꣼듺꽓꧊ꅂ놡뫼ꅂ쇊뙒꽁ꑊ떥ꙝ꿀맯Ꙟ뻐ꪺꑺ쉚껄ꩇꅃ듁뇦꿠덺륌ꖻ곣ꡳꕘ돌꣣뱳ꝩ껄ꩇꪺ쒴돫ꓢꩫꅁꕈ뒣꣑띾곉Ꙣ덝군뱳ꝩꓥ껗껉ꪺ냑ꛒꅃ돌ꯡ꧒샲교ꪺ떲ꩇ꙰ꑕꅇ ꑀꅂ돫꒤쒴돫ꪫ꣣ꕎꫭ꧊껉ꅁ라ꚳ룻꣎ꪺ늣ꭾ쓝꧊Ꙟ뻐ꅃ ꑇꅂ돫꒤꣏ꗎ꒣Ꙑꪺ귗쏣꓀쏾ꅁ꣤Ꙟ뻐껄ꩇꡓꚳ엣뗛깴늧ꅃ ꑔꅂ돫꒤맯쒴돫ꪫꕛ뗹놡맒둹굺ꅁ라ꚳ룻꣎ꪺ늣ꭾ쓝꧊Ꙟ뻐ꅃ ꕼꅂ뱳ꝩ꒤맏ꓥ굙꣣쏶덳꧊껉ꅁ라ꚳ룻꣎ꪺ늣ꭾ쓝꧊Ꙟ뻐ꅃ ꒭ꅂ귗쏣꓀쏾ꪺꙞ뻐껄ꩇ라꣼꣬쇊뙒꽁ꑊ땻ꯗ꧒뱶암ꅃ ꒻ꅂ놡뫼뭐꣼듺꽓꧊ꪺꑺ쉚껄ꩇꭨ꒣엣뗛ꅃ?
뭸쇂??††곣ꡳ꧒ꪺꡄ뻇ꗍ뉐ꅁ쁈뗛뻇ꛬ뷗ꓥꪺꞹꚨꛓꝙ녎ꡂꑊꟀ셮ꅁꙞ궺꣓껉룴ꅁ뉠꣨엩라꣬걏덜Ꙩꑈꪺ산ꝕ뭐꯹ꅁꑾꚳ꒵ꓩꪺꅃ??Ꙣ덯꣢꙾꣓ꪺ뻇닟ꗍ뉐ꅁ돌굮띐쇂걏ꪺ뻉뇐뇂?ꩌꯘ럗ꛑ깶ꅁ꣤꿟떸꓀ꧺꪺ엞뿨뇀뉺꿠ꑏ뭐쑙싔ꩶ뻇ꪺ멁ꯗꅁ꣏뻇ꗍ꽵ꪺ샲꽱Ꙩꅃꕴꕾꅁꑝ띐쇂ꑦ룕ꥥ귻?녩귫귫ꛑ깶뭐?빇ꧺ꩑ꛑ깶꧳ꛊꚣ꒤벷꒾떹꒩쑟뙑ꯘ쒳ꅁ꣏녯ꚹ뵧뷗ꓥ녯ꕈꟳꕛꞹ떽ꅃ??ꑝ룛벰띐쇂꧒ꚳ쏶ꓟꪺꩂꅁꙢ띐꣬ꩱ돠껉ꅁ떹뫫꾫ꑗꪺꓤ꯹ꅆꙢ띐꣬ꝸ둢껉ꅁ떹ꓨꙖꑗꪺꯘ쒳ꅁꙢ비륊껀껉ꅁ떹녯ꕈ쑾쓲뻄낫ꑕꕨꪺꭩ껰ⴭ?땮ꗟꅂꟓ꯭ꅂꑬꥹꅂꯘꞻꅂ껑ꅂ뒼롳ꅁꕈ덯걱ꓩꑬꑀꙐ뻄낫ꪺꙐꪴꝄꅁ쇂쇂ꝁ귌ꅉꛓꢺ롳ꑪ남ꚺ쓒ꫛ꣓ꅂ뿑ꑴꅂꓑꝕꅁ궻들ꪺꚺ쓒꽅멚ꅁ뿋꙰ꕓꪺ뱥뚯ꅂꓥ걷뭐ꗲ꒯ꅂꕈꕸ왗ꪺ뻇ꅂ뻇ꥦ많ꖿ냆많?꒤ꑳꗸ곣돬ꅂ뉍ꑪ곬뫞Super Starꅂꕟꑪꗸ곣ꕤꅁ쇙ꚳ쁳뻇ꅁ덯꣢꙾굮걏ꓖꑆꝁ귌ꅁ띑ꪺ뻇닟뻺땻라굗둥꒣ꓖꅃꗍ겡꒤ꪺ띐냊ꅁ셠걏덜Ꙩꑈꅂꅂꪫꪺꗦ슴ꅁꓓꙨ믝굮교쇂ꪺꑈꅁ셡땍꧳ꚹ때ꩫꑀꑀ륄ꕘꅁ걏맯ꝁ귌ꪺ쇂띎ꗃ써ꓟ료ꅃ??돌ꯡ굮띐쇂ꪺ걏ꑀꪽꙢ굉ꯡ쁱쁱ꓤ꯹ꪺꅵ깡ꑈꅶꅁ꣏ꕩꕈꡓꚳꗴ꛳ꯡ압꒧뱾ꅁ놵꣼꒤ꖡꗸ곣ꪺ쑙껦ꛒ엧ꅃ뮡꽵ꪺꅁ깡?ⴭ쇙걏돌녪ꛓ쎭ꪺ쇗궷들ꅉ??ⴭ?뛈ꕈꚹ뵧뷗ꓥ쑭떹돌띱띒ꪺꓷꗀⴭ???? ††?싔?뭸?꧳?꒤ꖡꑪ뻇ꗸ띾뫞뉺곣ꡳ꧒?ꗁ냪?ꑅꑑꑀ?꙾ꑃꓫꑑꓩ?
?ꗘ뿽??닄돼뎹?뫼뷗………………………………….…………….1 닄ꑀ론 곣ꡳ냊뻷………………………………………………….1 닄ꑇ론 곣ꡳꗘꪺ………………………………………………….3 닄ꑔ론 곣ꡳ걹땻………………………………………………….4 닄뙌뎹?ꓥ쑭놴끑………………………………………….5 닄ꑀ론 뱳ꝩ……………………………………………………….5 닄ꑇ론 귗쏣ꪺ랧꧀……………………………………………….9 닄ꑔ론 꽁ꑊ………………………………………………………16 닄ꕼ론 ꖿꙖ놡뫼ꪺꝀꗎ…………………………………………21 닄냑뎹?곣ꡳꓨꩫ뭐덝군…………………………………25 닄ꑀ론 곣ꡳ걛멣…………………………………………………25 닄ꑇ론 곣ꡳ낲덝…………………………………………………28 닄ꑔ론 엜볆꒧뻞Ꝁꮬꥷ롱뭐뿅뙱………………………………34 닄ꕼ론 ꭥ듺맪엧…………………………………………………37 닄꒭론 곣ꡳ덝군…………………………………………………40 I
닄롶뎹?룪껆꓀꩒…………………………………………45 닄ꑀ론 룪껆꓀꩒ꓨꩫ……………………………………………45 닄ꑇ론 낲뮡엧쏒…………………………………………………47 닄ꗮ뎹 곣ꡳ떲뷗뭐ꯘ쒳……………………………………72 닄ꑀ론 곣ꡳ떲뷗…………………………………………………72 닄ꑇ론 뉺뷗ꑗꪺ끞쑭……………………………………………76 닄ꑔ론 맪냈ꑗꪺ끞쑭……………………………………………77 닄ꕼ론 곣ꡳ궭꣮…………………………………………………78 닄꒭론 맯ꯡ쓲곣ꡳꪺꯘ쒳………………………………………79 냑ꛒꓥ쑭…………………………………………………….80 뿽ꑀ……………………………………………………….85 뿽ꑇ……………………………………………………..95 뿽ꑔ……………………………………………………..99 ???????? II
ꫭꗘ뿽?ꫭ2-1ꅇ뱳ꝩꥷ롱ꑀ쓽ꫭ…………………….………….……………………………5 ꫭ2-2ꅇ뱳ꝩ멣ꚨ굮꿀ꫭ…………………………………………………………..…7 ꫭ2-3ꅇ귗쏣꓀쏾뻣뉺ꫭ………………………………..…………………………..10 ꫭ2-4ꅇ꽁ꑊꪺꥷ롱…………………………………………………………………16 ꫭ3-1ꅇ엜볆ꥷ롱ꫭꅇ귗쏣ꩫ………………………………………………………34 ꫭ3-2ꅇꭥ듺ꑀ닄ꑀꚸ떲ꩇꫭ………………………………………………………37 ꫭ3-3ꅇꭥ듺ꑀ닄ꑇꚸ떲ꩇꫭ………………………………………………………38 ꫭ3-4-1ꅇꭥ듺ꑀ닄ꑔꚸ떲ꩇꫭ……………………………………………………38 ꫭ3-4-2ꅇꭥ듺ꑀ닄ꑔꚸ떲ꩇꫭ……………………………………………………39 ꫭ3-5ꅇꭥ듺ꑇ떲ꩇꫭ………………………………………………………………39 ꫭ3-6ꅇ곣ꡳꑀ맪엧덝군ꫭ…………………………………………………………41 ꫭ3-7ꅇ곣ꡳꑇ뭐곣ꡳꑔ맪엧덝군ꫭ………………………………………………42 ꫭ3-8ꅇ맪엧ꡂ왊ꫭ…………………………………………………………………43 ꫭ4-1-1ꅇ꒣Ꙑ귗쏣꓀쏾ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ……………………………………47 ꫭ4-1-2ꅇ꒣Ꙑ귗쏣꓀쏾맯Ꙟ뻐껄ꩇꪺ돦ꙝꑬ엜늧볆꓀꩒………………………48 ꫭ4-2-1ꅇ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ…………………………49 ꫭ4-2-2ꅇ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊맯Ꙟ뻐껄ꩇꪺT샋ꥷꫭ……………………..49 ꫭ4-3-1ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐………..50 ꫭ4-3-2ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊………..50 ꫭ4-3-3ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐……...…51 ꫭ4-3-4ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊………...51 ꫭ4-3-5ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒………….51 ꫭ4-4-1ꅇ걏ꝟꚳ곛쏶놡맒둹굺ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ…………………………….54 ꫭ4-4-2ꅇ걏ꝟꚳ곛쏶놡맒둹굺맯Ꙟ뻐껄ꩇꪺT샋ꥷꫭ…………………….……54 ꫭ4-5-1ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐…...….55 ꫭ4-5-2ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊…….56 ꫭ4-5-3ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐….…56 ꫭ4-5-4ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊…..…56 III
ꫭ4-5-5ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒.….….56 ꫭ4-6-1ꅇ맏ꓥ걏ꝟꚳ쏶덳꧊ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ.…………………….….….57 ꫭ4-6-2ꅇ맏ꓥ걏ꝟꚳ쏶덳꧊맯Ꙟ뻐껄ꩇꪺT샋ꥷꫭ….………………...……57 ꫭ4-7-1ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐…58 ꫭ4-7-2ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊…58 ꫭ4-7-3ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐…59 ꫭ4-7-4ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊…59 ꫭ4-7-5ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒….59 ꫭ4-8-1ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐…..………60 ꫭ4-8-2ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊…..………60 ꫭ4-8-3ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐…..………60 ꫭ4-8-4ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊…..………60 ꫭ4-8-5ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒....……….61 ꫭ4-9-1ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐.……….…61 ꫭ4-9-2ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊..…………62 ꫭ4-9-3ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐..…………62 ꫭ4-9-4ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊..…………62 ꫭ4-9-5ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒.……….…62 ꫭ4-10-1ꅇ귗쏣꓀쏾뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ…….……….…………..63 ꫭ4-10-2ꅇ귗쏣꓀쏾뭐꽁ꑊꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒……………64 ꫭ4-11-1ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐……..………67 ꫭ4-11-2ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊…………..…67 ꫭ4-11-3ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐………..……67 ꫭ4-11-4ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊..……………67 ꫭ4-11-5ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒………...…….68 ꫭ4-12-1ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐..…………69 ꫭ4-12-2ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊……..……69 ꫭ4-12-3ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐…………69 ꫭ4-12-4ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊…………69 ꫭ4-12-5ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒.………….69 IV
ꫭ4-13-1ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐……………70 ꫭ4-13-2ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊……………70 ꫭ4-13-3ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐……………70 ꫭ4-13-4ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊……………70 ꫭ4-13-5ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒…………….71 V
맏ꗘ뿽 맏1ꅇ곣ꡳ걹땻맏……………………………………………………………………4 맏3-1ꅇ곣ꡳꑀ걛멣………………………………………………………………..26 맏3-2ꅇ곣ꡳꑇ걛멣………………………………………………………………..26 맏3-3ꅇ곣ꡳꑔ걛멣………………………………………………………………..27 맏3-4ꅇ뱳ꝩ쉜꧱ꚸꟇ맏…………………………………………………………..43 맏4-1ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ-때뒣ꗜꭾ땐Ꙟ뻐……………………….52 맏4-2ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ-때뒣ꗜ쓝꧊Ꙟ뻐……………………….53 맏4-3ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ-뒣ꗜ꧊ꭾ땐Ꙟ뻐……………………….53 맏4-4ꅇ귗쏣꓀쏾뭐꽁ꑊꪺꗦ꒬Ꝁꗎ-때뒣ꗜꭾ땐Ꙟ뻐……………………...…66 맏4-5ꅇ귗쏣꓀쏾뭐꽁ꑊꪺꗦ꒬Ꝁꗎ-때뒣ꗜ쓝꧊Ꙟ뻐……………………..…66 VI
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄돼뎹?뫼뷗 ꖻ뎹꓀결ꑔ귓ꑰ론ꅁ닄ꑀ론결뎯굺ꖻ곣ꡳꪺ냊뻷ꅁ쓄굺결꛳굮ꕈꚹꝀ결곣ꡳꕄ썄ꪺ랽ꗑꅃ닄ꑇ론ꭨ결뮡ꧺ곣ꡳꗘꪺꅁ듁뇦Ꙣ곣ꡳꯡ꿠샲녯ꯧ볋ꪺꚨꩇꅃ닄ꑔ론ꭨꕈ맏ꅁ슲돦ꗦꯝꖻ곣ꡳꪺ걹땻ꅃ 닄ꑀ론?곣ꡳ냊뻷 Ꙣ뉻꒵ꪺꕀ곉꒤ꅁꗸ띾ꑷ뉠ꪾꗺ살녯뎬덹ꢮꅁ걏때ꩫꙢ쑶ꪧ뽅꽐ꪺ냓돵ꗍ꙳ꅁ굙꒣덺륌빁럭덾깼ꛦ빐늣ꭾꅁꦹꦹ라덑껸뙏꧒뿲ꟑꅁ돌ꯡꕵꙮ앦땍끨ꕘꖫ돵ꅃ걇ꛓꛦ빐ꕜ꿠ꅁ몥몥꣼꣬띾ꪺ궫뗸ꅃ ꛦ빐ꪺ꣣엩Ꝁ결ꭄ녠Ꙩ꒸꓆ꅁ쁈뗛껉ꕎꪺ뙩ꡂꅁ륂ꗎꪺꑵ꣣뭐ꓢꩫ꒣쉟뇀뎯ꕘ띳ꅁꦹꦹꕏꑈꚳ엥왶ꪺ껄ꩇꅃ껸뙏ꓩ녠ꗍ겡꒤ꅁ돌녠놵쒲꣬ꪺꛦ빐ꑵ꣣꒧ꑀꅁ쇙걏ꅹ뱳ꝩꅺꅃꕵ굮ꖴ뙽륱뗸ꅂ슽빜돸뎹싸뭸ꅂ쉳쓽뫴궶ꅂꛊ덦꒽ꕱꪺ썯떡료ꅂꯘ뽶ꪫꑗꪺ곝ꅁ덂덂ꕩꢣ꣬꣤시룱ꅃ꧒ꚳꪺ뱳ꝩꅁ꒣뫞뫘쏾결꛳ꅁ뎣ꑪ교ꕩꕈ냏꓀결ꅵꓥ꙲ꅶ뭐ꅵꭄꓥ꙲ꅶ꣢뎡꓀ꅁꓥ꙲뎡꓀ꕩ꿠ꕝ걁볐썄ꅂ룑뮡ꓥ..떥ꅃꭄꓥ꙲뎡꓀ꅁꭨꕩꕝ걁맏껗ꅂ뱶릳ꅂ셮궵..떥ꅃ덯뱳ꝩ멣ꚨ꒸꿀ꅁ녱ꚳ쏶뱳ꝩꪺ곣ꡳꕘ뉻ꯡꅁ둎ꑀꪽ덑꺳꣓럭Ꝁ놴꿁ꪺꕄ썄ꅃ꧳걏곛쏶곣ꡳꪺ뷗ꓥꭋ꒣쉟ꕘ뉻ꅃ EcoꚭꙢ1979 ꙾ꭋ뒣꣬ꅵꓥ꙲ꕩ꿠덑ꑈꦿ늤ꅁꑝꕩ꿠Ꝭꓞꑈꅆꕩ꿠엽ꑈ쒱녯꣼뮴붰ꅁꑝꕩ꿠엽ꑈ녯꣬볖뷬ꅆꕩ꿠꣼ꑈ뗻ꅁꑝꕩ꿠덑쏙ꚨꅁ꧒ꕈ뉺꧒럭땍ꅁ껸뙏Ꙣ빜얪뱳ꝩ껉ꅁ라꣼꣬ꓥ꙲떲멣덯뫘꽓껭ꪺꙝꑬ꧒뱶암ꅶꅃ걊땍뱳ꝩꓥ꙲라맯빜얥ꑈ늣ꗍꑀꥷꪺ뱶암ꅁ뱳ꝩꕄ럭땍띑ꪾ륄ꯧ볋ꪺꓥ꙲ꕩꕈꝬꓞ껸뙏ꅈꯧ볋ꪺꓥ꙲ꕩꕈ엽껸뙏끏ꛭꅈꯧ볋ꪺꓥ꙲ꑾ꿠엽껸뙏맯늣ꭾ늣ꗍꖿ궱ꪺ왛띐ꅈ뒫ꕹ룜뮡ꅁ둎걏Ᶎ뇦꿠뱧ꕘ돌멽ꭇꪺꓥ껗ꅁꕈ륆ꚨ뱳ꝩ쑕ꩁ빜얪ꪺꗘꪺꅁ꣏ꛛꑶ샲녯돌ꑪꝑ꽱ꅃ 1
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꒤냪ꓥ뻇룖뗼쁵과ꅁ결ꕀꑈ꧒멱를ꅃꡳ꣤귬ꙝ걏ꕪ꒵ꓥꑈꙨ살녯륂ꗎ뫘쏾셣Ꙩꪺ귗쏣ꩫꅁꕨ귗릢귬ꖻꖭꑚ때꥟ꪺꕹꑬꅁ뱗뉋꣤쏀덎믹귈ꅃꛓ뱳ꝩꓥ껗ꅁ걊걏ꗑꓥ꙲꧒냯곤ꛓꚨꅁꙐ뉺삳룓ꑝꕩꕈ룕뗛륂ꗎ귗쏣ꩫꅁ돐덹ꕘ썂ꕾꪺꕛ믹귈ꅃ땍ꛓꅁ슽빜냪꒺ꓥ쑭ꅁ뭐귗쏣ꩫ곛쏶ꪺ놴끑꒴낱꽤Ꙣꓥ뻇뭐과뻇ꪺ왛쉉ꅁꛓ맯꣤삳ꗎꙢ뱳ꝩꓥ껗ꑗꪺ곣ꡳꕉ꒧싶꙰ꅁ껭결ꕩ놤ꅃ걇ꛓꖻ곣ꡳꕈ냪ꑈꖭ껉삳ꗎ돌뱳꩸ꪺ귗쏣ꩫ—쒴돫껦ꑕꓢꅁꙢ쒴돫귗쏣ꩫꪺ돫엩ꅂ돫뗼ꅂ돫ꑔ닕ꚨ굮꿀꒤ꅁ끷맯돫뎡꓀Ꝁꑀ엜볆ꪺ놴끑ꅁ듁뇦꿠덺륌ꖻ곣ꡳꕘ돌꣣뱳ꝩ껄ꩇꪺ쒴돫ꓢꩫꅁꕈ뒣꣑띾곉Ꙣ덝군뱳ꝩꓥ껗껉ꪺ냑ꛒꅃ 2
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑇ론?곣ꡳꗘꪺ ꖻ곣ꡳ끷맯쒴돫ꕹꮬꅁ놴끑꣤돫뎡꓀ꪺ엜꓆라맯끏뻐늣ꗍ꛳뫘뱶암ꅃ꧒뇽륆ꚨꪺꗘ볐꙰ꑕꅇ ꑀꅂ?띑셁룑돫꒤꣏ꗎ귗쏣꓀쏾ꅁ걏ꝟ맯ꭾ땐뭐쓝꧊Ꙟ뻐껄ꩇꚳꖿ궱ꪺ뱶암ꅃ ꑇꅂ?띑셁룑돫꒤굙쒴돫ꪫ꣣ꕎꫭ꧊ꅁ걏ꝟ맯ꭾ땐뭐쓝꧊Ꙟ뻐껄ꩇꚳꖿ궱ꪺ뱶암ꅃ ꑔꅂ?띑셁룑돫꒤굙맯쒴돫ꪫꕛꑊ곛쏶놡맒ꪺ둹굺ꅁ걏ꝟ맯ꭾ땐뭐쓝꧊Ꙟ뻐껄ꩇꚳꖿ궱ꪺ뱶암ꅃ ꕼꅂ?띑셁룑굙뱳ꝩ꒤꣣ꚳ맏ꓥ쏶덳꧊ꅁ걏ꝟ라뱗녪ꭾ땐뭐쓝꧊Ꙟ뻐ꪺ껄ꩇꅃ ꒭ꅂ?띑셁룑ꅵ쇊뙒꽁ꑊꅶꅂꅵ놡뫼ꅶꅂꅵ꣼듺꽓꧊ꅶ떥ꙝ꿀ꅁ걏ꝟ라ꑺ쉚귬ꚳꪺꙞ뻐껄ꩇꅃ 3
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑔ론?곣ꡳ걹땻 ꖻ곣ꡳꗽ냑ꛒ뭐껸뙏ꛦ결ꚳ쏶ꪺꓥ쑭ꅁꕘꛛꑶꚳ뾳뷬ꪺꓨꙖꅁꙁ롧뭐ꛑ깶끑뷗ꯡꅁ뵔ꥷ곣ꡳꪺꕩꛦ꧊뭐ꕄ썄ꅁꛓꯡꅁ롧륌뙩ꑀꡂꪺ뭠뚰룪껆ꅁ땯깩ꕘ뻣엩ꪺ걛멣뭐낲뮡ꅃ Ꙣ뵔ꥷ뻣엩맪엧걹땻뭐ꡂ왊ꯡꅁꭋ뙽ꥬ뙩ꛦ맪엧ꑵ꣣ꪺ뭳Ꝁꅁ궺ꗽ뙩ꛦ꣢뫘냝ꣷꭥ듺ꅁꕈ뵔ꥷ귗쏣ꕹꮬꪺꖿ뵔꧊ꅁꕘ뻞놡뫼ꪺꓥ뎹ꅁꛓꙢ덝군ꖿꚡ냝ꣷ껉ꅁꭨꝑꗎ쎸맏덮엩Photo Impact 10ꪩ뭳Ꝁ뱳ꝩꖻ꒤ꪺꗘ볐뱳ꝩꅃ 냝ꣷꙞꚬꯡꅁ꣏ꗎ닎군덮엩뙩ꛦ꓀꩒뭐샋ꥷꅁꣃ껚뻚꧒녯떲ꩇ벶뱧떲뷗ꅁꕈꡄ샲녯맪냈ꑗ삳ꗎꪺ띎롱ꅁ듁뇦맯뱳ꝩꓥ껗덝군ꚳ꧒ꝕ꽱ꅃ ꓥ쑭쉳쓽 뵔ꥷꕄ썄ꓨꙖ ꯘꗟ곣ꡳꗘꪺ 뭠뚰ꓥ쑭 땯깩걛멣뭐낲뮡 곣ꡳ덝군 ꭥ듺냝ꣷ ꖿꚡ냝ꣷ 룪껆Ꙟꚬ뭐뻣뉺 닎군꓀꩒뭐샋ꥷ 곣ꡳ떲뷗뭐ꯘ쒳 맏1ꅇ곣ꡳ걹땻맏 4
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄뙌뎹?ꓥ쑭놴끑 닄ꑀ론?뱳ꝩ ꑀꅂ뱳ꝩꪺꥷ롱 ꅵ뱳ꝩꅶꑀ뗼ꅁ꙲랽결꧔ꑂꓥAdvertereꅁ귬결ꖪꕫꑪ늳ꓟ뒼꒧띎ꅃꯡ롧Ꙩ꙾땯깩ꅁ덶몥ꚨ결귌보ꪾꪺ굞ꓥAdvertising뭐Advertisementꅃ쇶땍ꗸ띾녎뱳ꝩ뗸결ꛦ빐ꓢ걱ꪺ궫굮샴론ꅁꛊ꙾꣓ꑝꚳ꒣ꓖ뻇맯뱳ꝩ뙩ꛦ곣ꡳꅁ땍ꛓ꣼꣬껉뚡ꅂ뚡ꅁꕈ귓ꑈ왛쉉ꪺ꒣Ꙑꅁꛜ꒵꒴때결ꑪ깡꧒꒽뭻ꪺꥷ롱ꅃ꿷녎뻇녍깡맯꧳ꅵ뱳ꝩꅶ뒣ꕘꪺꥷ롱뻣뉺꙰ꫭ2-1ꅇ ꫭ2-1ꅇ뱳ꝩꥷ롱ꑀ쓽ꫭ 뻇녍깡 ꙾ꕎ 뱳ꝩꪺꥷ롱 John E. Kennedy 1890 Ꙍ꣪ꪺ뇀빐덎 John E. Kennedy 1904 뱳ꝩ걏꿈ꑗꪺ뇀빐귻 과냪뱳ꝩ껉ꕎ싸뭸1932 ꗑ뱳ꝩꕄꅝ뱳ꝩꯈꓡꅞꓤꕉ뙏ꗎꅁ덺륌Ꙍ꣪ꅂ껑뱧ꅂꅝAdvertising Ageꅞ ꑦ굺맏땥떥ꅁ꒽뙽ꫭ뉻ꚳ쏶귓ꑈꅂ냓ꭾꅂ돒냈륂냊떥끔꺧ꅁꗎꕈ륆꣬뱶암ꅁꣃꭐꚨ빐냢ꅂ꣏ꗎꅂ늼쏙Ꙑꪺꗘꪺ 냪믚냓라ꅝThe 1952 맯ꖫ돵ꪺ냓ꭾꅂꩁ냈냓띾ꑗꪺ랧꧀ꅁꝀꭄ뿋ꢭꪺInternational Ꙩꚸ뎯굺ꅁꗑꑀꛬꕩ뵔뭻ꪺ뱳ꝩꯈꓡꕉ듚떹결꣤끔Chamberof 꺧ꪺ륂끥ꅝꝙ뱳ꝩ둃엩ꅞꅆ뭐ꯅ뛇돸뻉(Publicity)Commerceꅞꕘꪩꪺꅵꛦ빐덎뭹쏣꣥ꅶꪺ냏ꝏꅁꙢ꧳ꯡꣃ꒣ꕉ듚떹둃엩ꅁꑝ꒣ꖲ뵔뭻뱳 ꝩꯈꓡꅃ Russell H. colley 1961 뱳ꝩ걏ꕉ뙏ꪺꑪ늳둃엩ꅁ꣤돌닗ꗘꪺ걏뛇뮼룪끔ꅁ엜꓆ꑈ귌맯뱳ꝩ늣ꭾ꒧멁ꯗꅁ뮤땯꣤ꛦ냊ꅁꛓ꣏뱳ꝩꕄ녯꣬ꝑ꽱ꅝꑀ꿫꣓뮡ꅁꝙ빐냢ꑀ뫘늣ꭾ뭐ꩁ냈ꅞ dunn & 1974 뱳ꝩ걏ꗑ냓깡ꅂꭄ샧ꝑ많엩귓ꑈ꧒ꕉ뙏ꅁ롧ꗑꙕ 뫘둃엩ꪺꭄ뿋ꢭ뛇벽ꅃ꿠ꕈ걙뫘ꓨꩫꙢ뱳ꝩ끔꺧꒤쏑ꝏꕘ뱳ꝩꕄ꣓ꅃꛓ뱳ꝩꕄꝑꗎꖦ덱ꪾ뮡ꩁ꽓ꥷꪺ뗸얥늳 과냪ꛦ빐ꑵ라ꥷ롱1984 뱳ꝩ걏ꗑꑀꛬꕩ뵔뭻ꪺ뱳ꝩꯈꓡꅁ맯꣤왛꧀ꅂ냓ꭾꥥ귻라ꅝThe ꩁ냈꧒낵ꪺꗴ꛳ꓨꚡꕉ듚ꪺꭄ뿋ꢭ뎯굺뭐뇀뱳 committee on Definitions of The Markeing Associationꅞ 5
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꧓놵ꑗꫭ2-1ꅇ뱳ꝩꥷ롱ꑀ쓽ꫭ 뻇녍깡 ꙾ꕎ 뱳ꝩꪺꥷ롱 Conny 1985 뱳ꝩ걏ꕉ뙏ꪺꑪ늳뛇둃ꅁ꣤돌닗ꗘꪺꙢ꧳뛇뮼놡돸ꅁ엜ꑈ귌맯늣ꭾ뱳ꝩꪺ뭻ꪾ멁ꯗꅁ뮤땯꣤쇊뙒ꛦ결ꅁꣃ꣏뱳ꝩꕄ샲꽱 Busch & Houston 1985 뱳ꝩ걏떲Ꙙꑪ늳뛇벽ꪺ띎꧀ꅁꛓ녎ꚳ쏶늣ꭾꪺ끔꺧뛇뮼떹껸뙏ꑪ늳 Sandage,Frybruger,R1989 뱳ꝩ걏ꗑꧺ뵔ꪺ뱳ꝩꕄꅁ싇ꗑꙕ뫘ꕉ뙏ꪺ둃엩ꅁꕈotzoll 뛇벽녡ꚳ뮡ꩁ띎맏룪끔ꅁꛓ꣤뇄ꗎꓨꚡ결ꭄꑈ귻랾덱 Engel,Blackwell,Mini1990 뱳ꝩ걏덺륌ꑪ늳뛇벽ꅁꕈ륆ꚨ뮡ꩁ꧊ꪺ랾덱 ard Kolter 1995 뱳ꝩ걏꽓ꥷ룪ꝕꅁ꧒낵ꗴ꛳ꚡꅁ믝ꕉ뙏ꅂꭄꑈ귻깩ꗜꅂ돦Ꙗꚡꪺ랾덱ꅁꗎꕈ뇀뱳뉺꧀늣ꭾ뭐ꩁ냈 ꩌꯘ럗 2000 ꑀ뫘뱳ꝩꕄꕉ뙏ꑕꅁ덺륌ꕉ뙏둃엩꧒뙩ꛦꪺꭄꑈ귻돦Ꙗ랾덱 룪껆꣓랽ꅇ1.뱂볝ꟓꅁ1992ꅁ뱳ꝩ뻇ꅃ 2.ꖻ곣ꡳ뻣뉺ꅃ 쇶땍뮡ꙕ믢냬ꪺ녍깡뻇맯뱳ꝩꥷ롱닶끊ꑀ걏ꅁ걏롧쉫꿇ꯡꅁ꒴ꕩ땯쒱ꚳꑀ교ꪺꙀꙐ쉉ꅁ녎꒧뻣뉺ꯡꅁ덜ꕩ뗸결뱳ꝩꪺ굮ꗳꅇꅵ뱳ꝩꖲ뚷ꚳ뱳ꝩꕄꅝ뱳ꝩꯈꓡꅞ롧륌ꕉ뙏ꪺꓨꚡꅁ덺륌빁럭ꪺ뛇벽둃엩ꅁ맯꧳ꧺ뵔ꪺ뙄ꡄ맯뙈ꅝꑀ꿫꽓ꥷ맯뙈ꅞ뛇뮼냓ꭾꅂꩁ냈ꅂ돐띎ꅂ귓ꑈ떥끔꺧ꅁꕈꓞ뻉뙄ꡄ맯뙈듂ꙖꑀꥷꪺꓨꙖꕨꯤꛒ뭐ꛦ냊ꅃ꣤ꗘꪺ걏덺륌뮡ꩁ꧊ꪺ뛇벽ꅁ몡ꢬ뙄ꡄ맯뙈믝ꡄꅁ듁꿠샲녯륷듁뭐ꖿ궱ꪺꝑ꽱ꅶꅃ꿷녎쉫꿇ꕘꪺꅵ뱳ꝩ멣ꚨ굮꿀ꅶ꒧룔닓꒺깥뻣뉺꙰ꫭ2-2ꅇ 6
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ2-2ꅇ뱳ꝩ멣ꚨ굮꿀ꫭ 멣ꚨ굮꿀 룔닓꒺깥 ꕉ뙏ꪺ뛇벽둃엩 뉻꒵귌꧒곝꣬ꪺꑪ뎡꓀뱳ꝩꅁ뎣걏ꗑ뱳ꝩꕄꕉ뙏꒧ꯡꛓ늣ꗍꅁꑝ덜걏쇊뙒뱳ꝩ껉뚡ꅁꑝ덜걏쇊뙒뱳ꝩꪺꪩ궱ꅃ꒣뫞꙰꛳ꅁ뱳ꝩ둎걏ꑀ뫘ꕉ뙏ꯡꪺ뛇벽ꅁ덯ꖿ걏ꖦ뭐꣤ꖦꑪ늳뛇둃꒣Ꙑꪺꙡꓨ 꽓ꥷꪺ뱳ꝩꕄ 뱳ꝩ걏ꗑ뱳ꝩꕄꓤꕉ뙏ꗎꅁ걇ꛓ빜얥ꕩ녱뱳ꝩ꒤샲녯끔꺧ꕨ뿫뭻ꕘꕉ뙏ꪺ뱳ꝩꕄꅝ늣ꭾ냓늣ꭾ뭳덹냓ꅞ결뷖 뮡ꩁ뱶암ꪺ륌땻 뱳ꝩꪺꗘꪺꕄ굮Ꙣ꧳쒹녯빜얥맯늣ꭾ뱳ꝩꕄꪺꭈꗴꅁꣃ늣ꗍꙮ띐ꅂꖿ궱멁ꯗ뭐뗻믹ꅁ뙩ꛓꕨ쇊뙒ꅂ꣏ꗎ뱳ꝩ뇀빐ꪺ늣ꭾꅃꙝꚹ뱳ꝩꕩꕈ뮡걏ꑀ뫘뮡ꩁ뱶암빜얥ꪺ륌땻ꅁ꣏빜얥꿠ꚨ결꽵ꖿꪺ껸뙏 덺륌ꑪ늳둃엩 뱳ꝩ끔꺧ꖲ뚷덺륌ꙕ뫘둃꒶ꪺ뛇뮼ꅁꛓ뛇륆꣬빜얥ꪺ늴ꭥꅃ뱳ꝩ꧒꣏ꗎꪺ둃엩ꅁꕝ걁뛇닎ꪺꑪ늳뛇둃---뱳벽ꅂ륱뗸ꅂ돸꿈ꅂ싸뭸곝떥ꅃꚹꕾ쇙ꚳꑀꑰ늳둃엩ꅁ꙰DMꅂꭐ빐ꓢꕕꅁꢮ둛뱳ꝩ떥ꅁꛓ꫱꣓뫴믚뫴룴ꗧ붴꭫땯깩 꽓ꥷꪺ빜얥ꑈ 뱳ꝩ끔꺧ꪺ뛇벽걏끷맯꽓ꥷꪺ빜얥롳엩ꅁꚹ롳엩ꕩꕈ걏쇊뙒ꅂ꣏ꗎ볧Ꙣ껸뙏ꅃ뒫ꕹ룜뮡ꅁ뱳ꝩ끔꺧ꪺ놵ꚬꅁ걏꣣ꚳ쏾꽓뷨ꪺꑀ롳ꑈ ꭄ귓ꑈ뛇벽 뱳ꝩ걏끷맯걙꽓ꥷ롳엩ꛓꭄ귓ꑈꅁ쇶땍뮡ꚳꑰ늳둃엩ꅁ꙰DMꕩ꿠뙄뷑귓ꑈ꓆뙄ꡄꅁꙐ볋ꪺ끔꺧꒴걏뛇륆떹꒣Ꙑꑈ 룪껆꣓랽ꅇ뛀뉠뺱떥뗛ꅁ1998ꅁ뱳ꝩ뻇ꅃ ꑇꅂ뭐뱳ꝩ맏ꓹꚳ쏶ꪺꓥ쑭 뱳ꝩ꒺깥걏ꗑꓥ꙲뎡꓀뭐ꭄꓥ꙲뎡꓀닕ꚨꅃꓥ꙲뎡꓀ꕝ걁볐썄뭐꒺깥룑뮡ꓥ..떥ꅃꛓꭄꓥ꙲뎡ꗷꭨꕝꝴ맏ꓹꅂ셮궵떥ꅃ맯꧳뱳ꝩ껄ꩇꪺ곣ꡳꗑ꣓ꑷꑛꅁꙝꚹꙕ뚵엜볆곒ꑷꚳ뻇녍깡놴끑륌ꅃ Ꙣ맏ꓥ쏶덳꧊ꓨ궱곣ꡳꓨ궱ꅁEdell ꥍ Staelinꅝ1983ꅞ땯뉻ꅁ굙뱳ꝩ꒤꧱ꑊ뭐뱳ꝩꕄ엩꣣ꚳ곛쏶꧊ꪺ맏ꓹꅁ녎꿠샲녯룻꣎ꪺ늣ꭾ쓝꧊Ꙟ뻐ꅃꕌ귌뇀뷗귬ꙝꕩ꿠걏ꅁ꣣ꚳ쏶덳꧊ꪺ맏ꓹ꿠냷ꓞ뻉ꕘ껸뙏뭐늣ꭾꚳ쏶ꪺꗽꭥ꽤꙳ꪺꙞ뻐ꅁ때쏶덳꧊ꪺ맏ꓹꅁꭨ라녎껸뙏뭻ꪾ룪랽ꗊ꓀ꅁꭐ꣏껸뙏ꕨ덂뉺ꖭ껉꒣믝굮ꛒ뱻ꪺ뎡꓀ꅃKisielius ꥍ Sternthalꅝ1984ꅞꪺ곣ꡳꕘꅁ럭ꡃ뫘늣ꭾ뎣꿠띦끴꣣ꚳ곛쏶꧊ꪺ뱳ꝩ맏ꓹꅁꕩꕈ산ꝕ껸뙏뙩ꛦ땻ꯗ룻낪ꪺ뇀멖ꅁ뙩ꛓꕨ뱶암ꭾ땐멁ꯗꅃ 7
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꙢꙐꑀ껉듁ꅁMitchellꅝ1981ꅞꝀꑆꑀ꡴ꙃꪺ곣ꡳ엣ꗜꅁ뭐뱳ꝩꕄ썄꒣곛쏶ꪺ맏ꓹꅁ꒣ꢣ녯라ꗊ꓀뭻ꪾ룪랽ꅁꑺ쉚끔꺧ꪺ덂뉺륌땻ꅃꖦ뭻결ꕩ꿠ꪺ귬ꙝ걏ꅵ놡띐늾신ꅶꅝaffect-transferꅞ껄ꩇꅁꙝ결ꕾꙢ꣫뽅꧒ꓞ땯ꪺ놡띐신늾꣬늣ꭾꑗꅁ꣏녯뭐늣ꭾ땯ꗍ덳떲ꅃStuart,Schimp ꥍ Engleꅝ1987ꅞ뒣ꕘꅇ맏ꓹꕩꚨ결ꭄ꣮곹ꪺ꣫뽅ꅁ녎늣ꭾ뭐맏ꓹꙐ껉ꝥ뉻Ꙣ빜얪궱ꭥ껉ꅁ빜얪녎맏ꓹ꧒ꓞ땯ꪺ놡띐깧꣬늣ꭾꑗꅁꛓ맯꧳늣ꭾꪺ멁ꯗ늣ꗍ뱶암ꅃ Percy ꥍ Rossiterꅝ1983ꅞꪺ곣ꡳ꒤땯뉻ꅁ럭뱳ꝩ꒤꧱ꑊꑪ뒡맏껉ꅁ꿠ꚨꖿ궱ꪺꭾ땐멁ꯗꅃꕌ귌ꗧ뇀뷗걏놡띐신늾꧒덹ꚨꪺ뱶암ꅃMiniard떥뻇ꅝ1991ꅞꙢ뻞맏ꓹ뭐뱳ꝩꕄ썄끴빁ꯗꪺ맪엧꒤ꭨ땯뉻ꅁ럭롭ꑊ뭐늣ꭾ때쏶ꪺ맏ꓹ껉ꅁ맯꧳ꅵ맏ꓹ꧒구ꕘ꣓ꪺꓟ릳ꅝ꙰껼앹ꪺ맏ꓹ라엽ꑈꚳꙢ껼쏤녹뚢ꯗ낲ꪺ띑ꩫꅞꅶ뭐ꅵ맏ꓹ뭐늣ꭾ빁Ꙙ땻ꯗꅶ라맯ꭾ땐멁ꯗꪺꚨ덹ꚨ뱶암ꅃ 맏ꓹ뭐ꕄ썄ꪺꚳ때곛쏶꧊ꅁ맯꧳껸뙏ꕩ꿠꣣돆쏾ꪺ쑕ꩁ껄ꩇꅁꕵ걏뱶암덾깼꒣Ꙑꅃ껸뙏ꕩ꿠ꙝ뱳ꝩ꒤곛쏶꧊ꪺ맏ꓹꅁ맯꧳늣ꭾ끔꺧Ꝁ뉠ꑊꪺ뇀멖ꅁꑝꕩ꿠ꙝ왛곝맏ꓹꯡꪺ놡띐신늾껄ꩇꅁ맯꧳늣ꭾꚳ룻결ꖿ궱ꪺ멁ꯗꅃ 8
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑇ론 귗쏣ꪺ랧꧀ ꑀꅂ귗쏣ꪺꥷ롱 귗쏣ꑇ꙲꓀뙽룑쓀ꪺ룜ꅁꙢ꒤냪ꕪ롱ꑗꅁ귗ꖻ결귗릢꒧롱ꅆ쏣ꖻ결앇뷗ꪺꢥ쏣ꅁꯡ꣓롧륌구ꅁ꩸ꑀ꓁ꢥ쏣뭐ꓥ쏣ꅃꙢ냪ꕪ껑ꑗꅁ귗쏣ꑇ꙲덳ꗎꅁꫬꢣ꧳ꥐ꧶낮ꓥꢥꅇꅵꑬꓪꅇꝧꑬ뙩뱷닧띾ꅃꦾꭈꅁ꧒ꕈ뙩뱷ꑝꅆ닧쏣ꗟ꣤룛ꅁ꧒ꕈ띾ꑝꅶꅃ꒣륌ꅁ덯료ꪺ귗쏣띎롱ꅁ뭐뉻꒵귌꧒보ꪾꪺ귗쏣걏ꚳ꧒꒣Ꙑꪺꅁ꒣꿠ꝟ뭻ꪺ걏ꚹ결ꅵ귗쏣ꅶꑀ뗼돌ꚭꪺ끟랽ꅃ 냪쇶ꚳꯜꚭ둎ꚳ끑뷗귗쏣ꪺ뗛Ꝁꅁ녱ꖼꕌ럭Ꝁꑀꚳ꡴닎ꪺ뻇냝ꅁꙝꚹ굮놴끑귗쏣ꪺꥷ롱ꅁ둎꒣녯꒣녱녎귗쏣뻇왛꧀뛇꣬꒤냪꣓ꪺꛨꓨ뭐ꓩꖻ뻇ꑕꓢꅃ귗쏣뻇굞ꓥ결ꅵRhetoricꅶꅁ랽ꕘ꧳Ᶎ쎾뭹ꅁꖻ띎걏걹ꓴꅃꙝꑈ쏾ꪺꯤ띑듩뉻껉ꅁꢥ쏣걹앓둎꙰쑡ꩥ꿫ꅁ걇꣺ꚹ꒧롱ꅃꙢꑈ쏾뻺ꕶꑗꅁ닄ꑀꛬ뱧ꕘ귗쏣뻇ꪺ뗛Ꝁ걏Ᶎ쎾ꑈ띒뇴깷꧔뒣뒵ꅝIsocratesꅁ436-38 BCꅞꅁꕌ뭻결귗쏣뻇걏ꅵ쑕뮡꒧뻇ꅶꅃ꣤ꯡꪺꟆ쎾귵ꑈ뉺ꑨꙨ뱷ꅝAristotleꅁ385-322 BCꅞꭨ녎귗쏣뻇ꥷ롱꙰ꑕꅵ덱뻥ꗴ꛳뵤쎥ꪺ띎꧀ꅁꛒ맮ꑀ꓁쑕뮡ꪺꓢ걱뭐꿠ꅶꅃ굞ꑈꩫ쓵ꛨ뒵.냶껚ꅝFrancis Baconꅁ1561-1626ꅞ뭻결ꅵ귗쏣ꪺꗴ냈걏녎뇀뉺ꕛꑊ띑릳ꪺ꒸꿀ꅁꛓ냊ꑈ띎꧀ꅶꅃ과냪ꓚ뒵곬ꥩꅝBosscomꅞꭨꙢ꣤뗛Ꝁ꒤ꕘꅁꅵ귗쏣뻇걏솿뇂덹뗼덗ꭨꪺ덎ꅃ꧒뿗덹뗼ꅁ걏ꗎ뭹ꢥꫭ륆놡ꯤꅁꕈ듁륆꣬륷ꥷꗘꪺꪺ띎ꯤꅶꅃ과냪껼몸ꅝHillꅞꕈ결ꅵ귗쏣뻇걏곣ꡳ꣏쒳뷗ꢬꕈ냊ꑈꪺꩫꭨ곬뻇ꅶꅃꓩꖻ깱ꟸꓓ궦Ꙣ띳과쏣뻇ꑀ껑꒤뒣꣬ꅇꅵ귗쏣뻇둎걏과쏣뻇ꅁ걏곣ꡳ꙰꛳꣏쏣쒦과쑒ꪺ뻇냝ꅃꅶ 냪ꑈ맯귗쏣꧒ꑕꪺꥷ롱ꚳꅁ램뻰륆ꅵ멾ꓥꓥꢥ귗쏣뻇ꅶꅇ굙ꓒ귗쏣꒧ꅁꑄ뇽뺬ꓥ쏣꒧과ꅁ뭐ꩶꓥꩫ놩ꡄ륆덯껭곬ꅆ뎯뇦륄ꅵ닧쏣뻇땯ꑚꅶꅇ귗쏣귬걏뛇놡륆띎ꪺꓢ걱ꅁꕄ굮걏결띎뭐놡ꅁ귗쏣꒣륌걏뷕뻣뭹쏣꣏륆띎뛇놡꿠냷빁꓁ꪺꑀ뫘Ꝗꑏꅆ뎯꒶ꗕꅵ귗쏣뻇솿룜ꅶꅇ귗쏣뻇걏곣ꡳꓥ쏣꙰꛳뫫과ꫭ륆ꕘꝀ싗둉ꪺ놡ꯤꅁꕈ뽅냊얪놡ꯤꪺꑀ뫘뻇덎ꅃ 쉫꿇늳깡뮡ꩫꅁ꿷녎귗쏣ꑀ뗼ꥷ롱꙰ꑕꅇꅵ귗쏣ꅶ결끬둍뭹ꢥꓥ쏣꒧과ꪺꓢꩫꅁ듁꿠ꕒꗷꫭ륆Ꝁ싗둉ꪺ띎꧀뭐놡ꯤꅁ뙩ꛓ뛇륆떹얪셁룑ꓞ끟Ꙁ믯ꅃ 9
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑇꅂ귗쏣뻇뭐ꓟ뉺뻇ꪺ쏶ꭙ ꓟ뉺뻇걏곣ꡳꛦ결ꪺ곬뻇ꅃꛓ귗쏣ꪺ냲슦걏뭹ꢥ뭐ꓥ꙲ꅆ뭹ꢥ뭐ꓥ꙲뎣걏ꑈ쏾ꛦ결ꪺꑀ뎡ꗷꅁꙢꓟ뉺뻇믢냬곆ꛜ땯깩ꕘ뭹ꢥꓟ뉺뻇ꪺ껇ꓤꅁ걇ꛓ귗쏣뭐ꓟ뉺뻇ꪺ쏶ꭙ녋꒣ꕩ꓀ꅃ굙꿠맯꧳ꑈ쏾ꛦ결ꅁꫀ라ꛊ곛ꚳ뉠ꛓ뱳ꪺ쏶럓ꅁ뭐맽꦳ꪺ셁룑ꅁ뭹쏣ꪺꫭ륆ꑾ꿠ꟳ결뫫뵔ꅆ맯꧳ꑈ쏾둤앷싷Ꙙꅁ뻖ꚳ꽵벰뉠ꭰꪺꙐ놡ꅁ뭹쏣ꫭ륆ꑾ꿠ꟳ결냊ꑈꅃ륌꣓뮡ꅁ굙꿠ꕈ뫫뵔ꕂ냊ꑈꪺꓥ쏣ꫭ륆ꕘꝀꪺ띎꧀껉ꅁꖲ꿠쒲냊얪뉠싃꒺ꓟꪺꗍ겡엩엧ꅁꛓꓞ끟Ꙁ믯ꅃ ꑔꅂ귗쏣ꪺ꓀쏾 귗쏣ꩫꪺ꓀쏾ꅁ꣬뉻Ꙣꣃ때꒽뭻ꪺ볐럇ꅁꙕ깡뮡ꩫꣃ꒣ꑀ교ꅃ꿷ꙃ셼ꕘ볆ꛬ냪꒺뻇ꪺ꓀쏾왛쉉ꅁ뻣뉺꙰ꫭ2-3ꅇ ꫭ2-3ꅇ귗쏣꓀쏾뻣뉺ꫭ 뻇 ꙾ꕎ 뗛Ꝁ ꓀쏾볆 쏾ꮬ 뢳ꥵ듅 1992 귗쏣꩒뷗 ꑔꑑ쏾 쒴돫ꅂ걍얨ꅂ벱ꪬꅂꗜ뉻ꅂꥉꝩꅂ덝냝ꅂ룘릢ꅂ샀꓆ꅂ궵론ꅂ덳뫸ꅂ궸ꗕꅂꓞꗎꅂ얧ꅂ귉ꕎꅂ신ꭾꅂ꩒꙲ꅂ싹쏶ꅂ닎ꑀꅂꚱ슶ꅂ뿐릢ꅂ귋ꅂ맯낸ꅂ뇆ꓱꅂ뷆야ꅂ뱨뮼ꅂꙞꓥꅂ뎻꽵ꅂ뿹뫮ꅂ귋룋ꅂ곙늤 ꡈ솾 1996 귗쏣뻇 ꑇꑑꕼ쏾 쒴돫ꅂ싹쏶ꅂ걍얨ꅂ룘릢ꅂ냻ꚱꅂꗩ뿘ꅂ뿘ꅂꗜ뉻ꅂ뙈뱸ꅂ덝냝ꅂ신꓆ꅂ귉ꕎꅂꓞꗎꅂ싃뗼ꅂ왞둏ꅂ쏾야ꅂ맯낸ꅂ뇆ꓱꅂ뱨뮼ꅂ뎻꽵ꅂꙞꓥꅂ뿹뫮ꅂ귋룋ꅂ룵닦 뛀뱹뢩 1997 귗쏣뻇 ꑔꑑ쏾 띐맄ꅂ덝냝ꅂ벱뱧ꅂꗩ샀ꅂꓞꗎꅂ싃뗼ꅂ궸ꗕꅂ꩒꙲ꅂ신ꭾꅂ냻ꚱꅂ룘릢ꅂ쒴돫ꅂ귉ꕎꅂ신꓆ꅂ걍얨ꅂ싹쏶ꅂ귋ꅂ뙈뱸ꅂꗜ뉻ꅂꥉꝩꅂ쏾야ꅂ왞둏ꅂ맯낸ꅂ뇆ꓱꅂ뱨뮼ꅂ뎻꽵ꅂꙞꓥꅂ뿹뫮ꅂ귋룋ꅂ룵닦 룪껆꣓랽ꅇꖻ곣ꡳ뻣뉺 ꑔ꒧꓀쏾ꣃ때떴맯ꪺꙮ썡꒧꓀ꅁ롧ꓱ룻ꑔ뗛Ꝁ맯꧳ꙕ귗쏣ꩫ꒧ꥷ롱ꯡꅁ땯쒱뢳ꥵ듅뭐뛀뱹뢩ꪺ뮡ꩫ꒤ꅁ녎걙ꑪ쏾ꪺ귗쏣ꩫꙁ꒩ꕈ닓꓀ꪺꅁ쇶꣣ꚳ과뻇믹귈ꅁ륂ꗎꙢꓥ꙲뵧둔Ꙗ꣓꒣Ꙩꪺ뱳ꝩ꒤껉ꅁꣃ꒣빁ꗎꅁꙁꕛꑗꡈ솾맯꧳ꙕ귗쏣ꩫꚳ룻뉍랡ꪺꥷ롱ꅁ걇ꚹ뇄ꗎꡈ솾ꅵ귗쏣뻇ꅶꑀ껑ꪺ꓀쏾ꅃꕈꑕ녎끷맯ꖻ10
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 곣ꡳ꧒뇄ꗎ꣬ꪺ귗쏣ꩫꅁꝀꓥ쑭ꑗꪺ뻣뉺ꅃ ꅝꑀꅞ쒴돫ꩫ ꡈ솾ꅝ1996ꅞ맯쒴돫ꩫ꧒낵ꪺ뮡ꧺꅁꅵ쒴돫ꅁꑓ뫙ꓱ돫ꅁꑝ둎걏ꭕ뫙ꪺꖴꓱꓨꅁ슲돦꣓뮡둎걏귉ꚹ돫ꦼꅶꅃ뛀뱹뢩ꅝ1997ꅞ뭻결ꅇꅵꑚ꣢ꗳꕈꑗꪺꪫꚳ쏾ꪺ꽓쉉ꅁ뮡룜Ꝁꓥ껉ꅁꕈꅹꢺꅺꚳ쏾쉉ꪺꪫ꣓ꓱꓨ뮡ꧺꅹ덯ꅺꗳꪫꅁꝙ결쒴돫껦ꅶꅃ붲ꥶ뚧ꅝ2001ꅞꙢ꣤ꅵ귗쏣뻇놴띌ꅶꭨ뒣꣬ꅵꑚ걏Ꙣ뭹ꓥ꒧꒤ꅁꗎꕴꑀꖻ뷨꒣Ꙑꅁꛓꑓꚳ곛꒧ꪫꝀ결ꓱꓨꪺꑀ뫘귗쏣ꅁꝙ걏쒴돫ꅶꅃ 륂ꗎ귬ꭨ덱녠걏ꕈ꧶뮡쏸ꅆꕈ꣣엩깥ꧢ뙈ꅃ 뛀뱹뢩꧒뗛ꪺꅵ귗쏣뻇ꅶꅝ1997ꅞ녎쒴돫ꕹꪺ닕ꚨꅁ꓀결ꑔ귓냲ꖻ뎡꓀ꅇ꓀ꝏ걏돫엩ꅝ꧒굮뮡ꧺꪫꪺꕄ엩ꅞꅂ돫ꅝꗎ꣓ꓱꓨ뮡ꧺꚹꑀꕄ엩ꪺꕴꑀꪫꅞꅂ돫뗼ꅝ덳놵돫엩돫ꪺ뭹뗼ꅞꅃꛓ쒴돫ꩫꅁꑝ걏ꕈ덯ꑔ뎡꓀덜ꪺ꒣ꙐꝀ결꓀쏾ꪺ냲슦ꅃ 냲ꖻꪺ쒴돫ꮬꑪ교꓀결ꕼꑪ쏾ꅁ꓀ꝏ결ꧺ돫ꅂ쇴돫ꅂ늤돫ꅂ귉돫ꅇ ꧺ돫---쒴돫ꪺ닕ꚨꚨ꓀ꅁ돫엩ꅂ돫쏣ꅂ돫ꅁꑔ믴돆ꅁꕂ쒴돫ꧺ엣ꅁꑀꢣꝙꪾꅃ돫뗼낣ꑆ릳꒧ꕾꅁꑝꕝ걁ꙮ릳ꅂ둎릳ꅂ뎺릳ꅂ꽵릳ꅂ꙰ꅂꚳ꙰ꅂ둎꙰ꅂꯩ꙰ꅂ꽵꙰ꅂꅂꑀꅂꙮꅂꯪꅂ굙ꅂꚳ굙ꅂꚳ쏾ꅂꚳꙐꅂꦻꅂꙮꓱꅂ땓ꅂ땓꒧..떥ꅃ냲ꖻ멣ꚨꓨꚡ걏Aꅝ돫엩ꅞ릳ꅝ돫뗼ꅞBꅝ돫ꅞꅃ ꧺ돫꣒ꕹꅇꗺ뎱뵢ꅁ랳ꓫ꙰뇴ꅃ 쇴돫---냲ꖻ멣ꚨꓨꚡ결Aꅝ돫엩ꅞ걏ꅝ돫뗼ꅞBꅝ돫ꅞꅃ쒴돫ꪺ닕ꚨꚨ꓀ꅁ돫엩ꅂ돫뗼ꅂ돫ꑔ귑ꗾꅁ돫뗼ꗑꧺ돫ꪺꅵ꙰ꅶ엜결ꅵ걏ꅶꅁꚹꕾꥼꕩ꣏ꗎ둎걏ꅂ엜ꚨꅂ떥꧳ꅂꚨ결…떥Ꝁ결돫뗼ꅃ 쇴돫뵤꣒ꅇ띌꾺걏ꑈꗍꪺꗍ꒣ꛑ쏄ꅃ 늤돫—냲ꖻ멣ꚨꓨꚡ결Aꅝ돫엩ꅞBꅝ돫ꅞꅃꑝ둎걏Ꙣꑔ닕ꚨꚨ꓀꒤ꅁ곙11
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 늤ꑆ돫뗼ꪺ뎡꓀ꅃ 늤돫뵤꣒ꅇꚿꯡ껶뇀ꭥ껶ꅁꑀꕎ띳ꑈ뒫싂ꑈꅃ 귉돫—냲ꖻ멣ꚨ걏ꗑBꅝ돫ꅞ꣺ꕎAꅝ돫엩ꅞꅃ뒫ꢥ꒧둎걏ꕵ꽤ꑕ돫ꪺ뎡꓀ꅁ녎돫엩ꥍ돫뗼ꕛꕈ곙늤ꅃ꙰ꑕꕹ뵤꣒ꅁꝙ곙늤ꑆ돫엩ꅝ뫘ꑕ꛳ꙝꖲ녯꛳ꩇꅞꕈ돫뗼ꅝ꙰ꅂ릳ꅞꅃ 귉돫뵤꣒ꅇ뫘ꗊ녯ꗊꅁ뫘ꢧ녯ꢧꅃ ꅝꑇꅞ싹쏶 뻚ꡈ솾ꅝ1996ꅞꅵ귗쏣뻇ꅶ맯싹쏶꧒ꑕꪺꥷ롱결ꅇꅵꑀ뭹Ꙑ껉귝압꣢뫘ꪫ귝꣢뫘띎롱ꪺ귗쏣ꩫꅶꅃ뛀뱹뢩ꅝ1997ꅞꪺ뮡ꩫ뭐ꡈ솾랥결쏾ꅇꅵꑀ뭹Ꙑ껉귝압꣬꣢뫘ꪫꪺ귗쏣ꓨꩫꅁꕝ걁꙲롱귝ꅁ꙲궵ꪺ뿓궵ꅁ뭹궵ꪺ띴ꗜꅁ뎣ꕳ낵싹쏶ꅶꅃ붲ꥶ뚧ꅝ2001ꅞꭨ녎싹쏶ꥷ롱결ꅇꅵꙢ뭹ꓥ꒤ꅁꝑꗎꑀ귓꙲ꅂ뗼ꅂꕹꪺ궵뭐롱뇸ꗳꅁꙐ껉귝압꣢뫘꒣Ꙑ놡뒺ꅂꪫ귝ꝴ꣢뫘꒣Ꙑꪺ띎롱ꪺ귗쏣ꖩꅶ꒣뫞ꡈ솾뭐뛀뱹뢩ꅁ뭻결싹쏶뭹ꑪ교ꑗꕩ꓀결ꑔ쏾ꅇ 뿓궵싹쏶ꅝ꙲궵싹쏶ꅞ---낣ꑆ꙲뗼ꖻꢭꝴ띎ꕾꅁꑓ귝Ꙙꕴꑀ귓Ꙑ궵꙲궵꫱ꪺ꙲뗼띎롱ꅃ꣒꙰ꅇ뻇ꗍꙨꕼ늴ꅁ뛔얪ꚨꅵ뙩ꑨꅶꅃꚹ뙩ꑨ귝궵Ꙑꪺꅵ꫱뗸ꅶ뭐ꅵ뙩ꑨꅶꑇ뗼롱ꅃ 뗼롱ꪺ싹쏶---ꑀ귓뗼뭹ꅁꕝꝴ꣢뫘ꪺ띎롱ꅃ꣒꙰ꅇ꒵꙾ꑪ뻇셰ꅵꙡ뉺ꅶ곬룕썄떪껗뿹뭾ꅁꟆ뇦ꧺ꙾ꅵ뻺ꕶꅶ꒣라궫면ꅉꚹ덂ꪺ뻺ꕶꅁꕎꫭ꣢뱨띎롱ꅁ귝ꧺ꙾ꪺ뻺ꕶ곬룕썄ꅁꕈ꒵꙾룕썄땯ꗍ뿹뭾ꪺ뻺ꕶꅃ ꕹ띎ꪺ싹쏶---ꑀꕹ룜ꑀ걱ꓥ꙲ꅁꕝꝴ꣢뫘ꪫ꣢뱨띎롱ꅃ꣒꙰ꅇ귰룖ꙗꕹ꒤ꪺꅵꑩ뚧때궭ꙮꅁꕵ걏꫱뛀ꧼꅶꅃ귝뱧ꑩ뚧과뒺ꅁꕈꫭ륆Ꝁ꒺ꓟ궱맯뿰볇꒧꙾ꪺ띐맄ꅃ 12
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꅝꑔꅞ뇆ꓱ ꡈ솾ꅝ1996ꅞ뭐뛀뱹뢩ꅝ1997ꅞꅁ맯꧳뇆ꓱꪺꥷ롱곒결ꅵꗎ떲멣뭹ꩫ곛ꪺꕹꑬꅁ놵ꑇ덳ꑔꙡꕨꫭ륆Ꙑ뵤돲Ꙑ꧊뷨ꪺ띎뙈ꅶꅃꡈ솾뭻결뇆ꓱꕹꮬꪺꅵ놵ꑇ덳ꑔꅶ꒧띎롱ꅁ걏ꛜꓖ꣏ꗎꅵꑔꕹꕈꑗꅶꅃ붲ꥶ뚧ꅝ2001ꅞ맯꧳뇆ꓱ꧒ꑕꪺꥷ롱결ꅇꅵꑚꙢ뭹ꓥ꒤ꅁ떲멣곛ꅂ뭹껰ꑀ교Ꙣ땵뭹ꅂꕹꑬ걱뢨ꚨꛪꙡ뇆ꙃꙢꑀ끟ꅁꕈꫭ륆곛곛쏶꒺깥ꪺꑀ뫘귗쏣ꩫꅶꅃ 뇆ꓱꩫꅁꕩꑪ교꓀결ꅵ돦ꕹ뇆ꓱꅶ뭐ꅵ뷆ꕹ뇆ꓱꅶ꣢ꑪ쏾ꅃ꣤꒤ꪺ깴ꝏꅁꙢ꧳꣏ꗎ돦ꕹ놵덳ꑔꕹꕈꑗꅁ둹굺Ꙑꑀ꧊뷨뭐뵤돲ꪺ띎뙈ꅁ걏돦ꕹ뇆ꓱꅆ꣏ꗎ뷆ꕹ놵덳ꑔꕹꕈꑗꅁ둹굺Ꙑꑀ뵤돲뭐꧊뷨ꪺ띎뙈ꅁꭨ결뷆ꕹ뇆ꓱꅃ 돦ꕹ뇆ꓱ뵤꣒ꅇꑬꓪꅇꅵꪾ꒣둢ꅂ꒯꒣뱾ꅂꭩ꒣쓟ꅶ 뷆ꕹ뇆ꓱ뵤꣒ꅇꥳꑬꓪꅇꅵꗑ걏왛꒧ꅁ때둬쇴꒧ꓟꅁꭄꑈꑝꅆ때닛둣꒧ꓟꅁꭄꑈꑝꅆ때쏣엽꒧ꓟꅁꭄꑈꑝꅆ때걏ꭄ꒧ꓟꅁꭄꑈꑝ…ꅶ ꅝꕼꅞ뱨뮼 뮡룜ꛦꓥ껉ꅁ끷맯ꑔ뫘ꕈꑗꪺꪫꅁꑪꑰꅂ뮴궫ꅂꖻꖽꅂꗽꯡ…떥ꑀꥷꪺꓱ꣒ꅁꚳꚸꟇꙡ뱨뱨뮼뙩ꪺ귗쏣ꩫꅝꡈ솾ꅁ1996ꅞꅃ뛀뱹뢩ꅝ1997ꅞꭨ뭻결ꅵꑚ굮뮡ꪺꚳ꣢귓ꕈꑗꪺꪫꅁ덯ꪫꑓꚳꑪꑰ뮴궫떥ꓱ꣒ꅁꛓꕂꓱ꣒ꑓꚳꑀꥷꪺ꾴Ꟈꅁ꧳걏뮡룜ꛦꓥ껉ꅁꟇ뱨뱨뮼뙩ꪺꅁꕳꅹ뱨뮼ꅺꅶꅃ붲ꥶ뚧ꅝ2001ꅞꭨ맯뱨뮼ꩫꥷ롱결ꅇꅵꑚ걏Ꙣ뭹ꓥ꒤ꅁ떲멣곛꒧땵뭹ꅂ꓀ꕹꅂ걱뢨ꅁꕈꫭ륆볆뙱ꅂ땻ꯗꅂ뵤돲떥ꓨ궱뱨뱨뮼뙩뮼궰ꪺꑀ뫘귗쏣ꓨꩫꅶꅃ 뱂쑟ꚨꅝ1986ꅞꅵ귗쏣꣒ꕹꅶ뒿슲굮ꕘ뱨뮼ꪺ뇸ꗳꅇꖲ뚷ꚳ꣢뱨ꕈꑗꪺ띎ꯤꅁꣃꕂꦼꚹ꒬곛믎놵ꅆ덯ꪫꚳ뉠뉌ꅂ낪ꝃꅂꑪꑰꅂ뮴궫ꅂ땵떥ꓱ꣒ꅆꓱ꣒ꚳꑀꥷꪺꚸꟇꅁ꒣걏덶뱨뮼뙩ꅁ둎걏덶뱨뮼끨ꅁ꒣ꕩ꾿뛃ꅃ 뱨뮼ꅝꡈ솾ꅁ1996ꅞꕩ냏꓀결ꅵ돦ꚡ뱨뮼ꅶꕈꅵ뷆ꚡ뱨뮼ꅶ꣢ꑪ쏾ꅃꅵ돦ꚡ뱨뮼ꅶ쇙ꕩ닓꓀결ꅇ뮼뱗---뇆ꙃꪺꓨꚡꅁꗑ뉌꣬뉠ꅂꗑꝃ꣬낪ꅂꗑꑰ꣬ꑪꅂ녱뮴꣬궫..떥ꅃ뮼궰---뇆ꙃꪺꓨꚡꅁꗑ뉠꣬뉌ꅁꗑꭇ꣬띴ꅂꗑꑪ꣬ꑰꅂꗑ낪꣬ꝃ…13
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 떥ꅃ 뷆ꚡ뱨뮼ꭨꕝꝴꅇ싐ꚡ---ꗑ뮼뱗뭐뮼궰ꪺꕹꑬ덳놵ꛓꚨꅁꚡ꙰ꅇꅵꑰ->ꑪ->ꑰꅝꑰ->ꑪ->ꑰꅞꅶꅆꣃꗟꚡ---ꗑ꣢닕뮼뱗ꅝ뮼궰ꅞꪺꕹꑬꣃꙃꅁꚡ꙰ꅇꅵꑪ->ꑰꅆꑪ->ꑰꅶꅃ싹뮼ꚡ---A뭐B꣢뉻뙈꣣ꚳꙝꩇ쏶ꭙꅁB뉻뙈ꙝA뉻뙈뱨뮼ꛓꛛꑶꑝꚨ뱨뮼ꅁ꣒꙰ꅇꅵ꿠럭궱ꖿꪺ륌뿹ꅁ녯돌꣎ꪺ볺뷠ꅆ굙ꕈ껑궱ꝩꪾꪺ륌뿹ꅁ녯ꚸ꣎ꪺ볺뷠ꅁ굙걏얥꣬ꝏꑈ뮡ꪺ륌뿹ꅁꛓ신륆떹녯ꪾꪺꅁꭨ녯닄ꑔ떥ꪺ뷠뷧ꅃꅶ ꅝ꒭ꅞ뎻꽵 ꯡ궱ꪺ뙽뫝ꅁ뭐ꭥ궱ꪺ떲Ꟁꅁ궫뷆Ꙑ볋ꪺ꙲뗼뭹ꕹꅁꭥꯡ뫲놵ꅁ싍셰ꛓꑕꅁꝙ결ꅵ뎻꽵ꅶ귗쏣ꩫꅝꡈ솾ꅁ1996ꅞꅃ뛀뱹뢩ꅝ1997ꅞ맯꧳뎻꽵ꪺꥷ롱ꭨ결ꅵꭥꑀꕹꪺ떲Ꟁꅁ꣓Ꝁ결ꑕꑀꕹꪺ뙽쁙ꅶꅃ붲ꥶ뚧ꅝ2001ꅞꙢꅵ귗쏣뻇놴띌ꅶ뒣꣬ꅇꅵꑚ걏Ꙣ뭹ꓥ꒤ꅁꗎꑗꕹ꒧떲ꟀꝀ결ꑕꕹ꒧뙽쁙ꅁ꣏ꑗꑕ꣢ꕹ쁙Ꟁ싍셰ꅁꑗ뮼ꑕ놵ꪺꑀ귗쏣ꓨꩫꅁꝙ결뎻꽵ꅶꅃ뎻꽵꓀결ꑔ쏾ꅝꡈ솾ꅁ1996ꅞꅇ덳샴엩—걱뢨뭐걱뢨ꪺ뎻꽵ꅁꓥ뎹ꑗꑀ걱ꪺ떲Ꟁ뭐ꑕꑀ걱ꪺ뙽쁙ꅁꗎꙐ볋ꪺ뭹뗼ꕹꑬꅆ셰꽝껦---ꕹꑬ뭐ꕹꑬ뚡ꪺ뎻꽵ꅁꑝ둎걏ꭥꑀꕹꪺ꙲Ꟁ뭐ꯡꑀꕹꪺ뙽쁙ꗎꙐ볋꙲뗼ꅆꕹ꒤뎻꽵---Ꙑꑀꓥꕹ꒤ꅁꓹ뭹뭐ꓹ뭹꒧뚡ꗎꙐꑀ꙲뗼꣓뎻놵ꅁ꙰ꅇꅵ뻐궦궦꒣ꛜꅶꅂꅵꕳꓑꓑ꒣삳ꅶ뎣쓝ꚹ쏾ꅃ 뫮왛ꑗ굺ꙕ깡뮡ꩫꅁ맯꧳쒴돫ꅂ싹쏶ꅂ뇆ꓱꅂ뱨뮼ꅂ뎻꽵ꪺꥷ롱ꅁ꣤맪걏곛깴때둘ꅁ때뷗뇄꿇꛳뫘뮡ꩫ곒꒣ꖢꖻ롱ꅃ꣤꒤ꕈꡈ솾ꪺꥷ롱룻결ꞹ돆ꅁ걇ꖻ곣ꡳ뇄꣺꣤뮡ꩫꅃꙝꙨꛬ뻇ꪺꥷ롱ꅁꕈ뛀뱹뢩ꪺꥷ롱결ꥶꅁꙁ뙩ꛦ귗릢ꅃ걇Ꙣꖻ곣ꡳ꒤ꅁ귌ꑝ귝뇄뛀뱹뢩ꪺꥷ롱ꅃ ꕼꅂ귗쏣뱶암뱳ꝩ껄ꩇꪺ덾깼 뻇뭻결귗쏣꿠늣ꗍ꣢뫘껄ꩇꅁ닄ꑀ걏ꖦ꿠뱗ꕛ뱳ꝩꪺꝬꓞꑏꅁ닄ꑇ걏ꖦꕩꕈ꒣뱶암뱳ꝩꪺ볧Ꙣ쓝꧊뙄ꡄꅁꙝꚹꕩꕈ뒶륍꣏ꗎꙢ뱳ꝩ꒤ꅃSperber 뭐Wilsomꅝ1986ꅞ낲ꥷ빜얪궱맯ꓥ꙲껉ꅁ라뭐끔꺧뛇륆ꯘꗟ걙뫘쏶ꭙꅃꙝꚹ굙ꓥ꙲뎡14
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꓀걏꣼ꩠ띎ꪺꅁ빜얪ꕩ덺륌ꓥ뎹ꭥꯡꪺ꒺깥ꖿ뵔ꙡ셁룑ꓥ꙲덑끔꺧뛇륆ꕙ엣ꪺ냊뻷ꅃ귗쏣걏ꗑꓥ꙲닕Ꙙꪺ꽓껭떲멣ꅁꙝꚹ빜얪Ꙣ맮쒱ꓥ꙲ꑗꪺ깴늧ꯡꅁꕩ꿠라맯꣤꒺깥늣ꗍ룻ꑪꪺꩠ띎ꑏꅃ Berlyneꅝ1971ꅞ뭻결낾ꙖꅝDeviationꅞ걏ꓞ땯꒣ꑀ교ꪺ귬ꙝꅁꛓ뱳ꝩ꒤ꪺ꒣ꑀ교라뮤땯뇀멖ꅝHeckler and Childers,1992ꅞꅃ귗쏣걏ꑀ뫘ꑈꑵ덹ꚨꪺ낾ꙖꅝMcqurrie and Mick,1996ꅞꅁꚹ뫘롧ꑈꑵ쁊땚ꪺꓥꕹ라덹ꚨ뱳ꝩ료ꪺ꒣ꑀ교ꅁꙝꚹꙢ뱳ꝩ꒤꣏ꗎ귗쏣ꕩ꿠라ꓱꡓꚳ꣏ꗎ귗쏣껉ꅁ엽빜얪맯ꓥ꙲늣ꗍꟳꙨꪺ뇀멖ꅁꙝꛓꚳ룻꣎ꪺ끏뻐ꅃ 15
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑔ론 꽁ꑊ ꑀꅂ꽁ꑊꪺꥷ롱 꽁ꑊꅝInvolvementꅞꑀ뗼ꅁ돌ꫬ걏꣏ꗎꙢꫀ라뻇곬ꑗꅁ놴끑ꅵꫀ라ꛦ결꒤귓ꑈ멁ꯗꪺ냝썄ꅶꅃꪽ꣬1965꙾ꅁKrugmanꑾꖿꚡ녎꽁ꑊꪺ왛꧀뻉ꑊ껸뙏ꛦ결ꪺ믢냬꒤ꅃ롧륌Ꙩ꙾꣓ꪺ곣ꡳ땯깩ꅁ뻇맯꧳꽁ꑊꪺ왛꧀꒴닶끊ꑀ걏ꅁ꿷녎ꙕ뻇맯꽁ꑊ꧒낵ꪺꥷ롱ꅁ띊뻣꙰ꫭ2-4ꅇ ꫭ2-4ꅇ꽁ꑊꪺꥷ롱 녍깡뻇 ꙾ꕎ ꥷ롱 Festinger 1957 맯꧳놡ꖻꢭꪺ쏶ꩠ Freedom 1964 맯걙ꑀꗳ꽓ꥷꗟ돵ꪺ쏶ꩠꅂ뾳뷬꧓뿕 Wright 1973 ꥍ귓ꑈ곛쏶ꪺ쏶땻ꯗ Batra & Ray 1983 걙뫘ꪬ멁ꑕꅁꓟ뒼Ꝗꑏꪺ땻ꯗꅃꚹ꣼꣬뭻ꪾ삳ꪺ뉠ꯗꭾ뷨꧒뱶암 Antil 1983 Ꙣ꽓ꥷ놡맒ꑕꅁ롧ꗑ걙뫘꣫뽅ꓞ땯귓ꑈ띐꣼꣬ꪺ궫굮꧊뾳뷬ꪺ땻ꯗ Petty & Cacioppo 1983 뭐귓ꑈ쏶ꪺ땻ꯗꅁ꿠ꝟꓞ땯귓ꑈ룻Ꙩꪺ덳떲 Zaichkowsky 1985 귓ꑈ맯꧳볐ꪺꪫ꧒띐꣼꣬ꪺ쏶땻ꯗ Leigh & Menon 1987 ꧒ꩠ띎꣬ꥍ귓ꑈ쏶궫굮꧊땻ꯗ덂뉺껉ꪺ뉠ꯗ Andrews 1988 덑ꕾꪫ꧒뽅땯ꪺ꒺Ꙣꪬ멁ꅁꕝ걁녪ꯗ뭐ꓨꙖ Engel, Blackwell, & 1990 Ꙣ꽓ꥷꪺ놡맒ꑕꅁꙝ걙뫘꣫뽅ꪺ뽅땯ꅁꛓ꣏ꑈꪾ쒱Miniard ꣬ꪺ궫굮꧊뭐띐뾳뷬땻ꯗ ꩌ왆ꞻ 1998 꽁ꑊ걏귓ꑈꙢ꽓ꥷ놡맒ꑕꅁꗑ꽓ꥷꪺ꣫뽅꧒ꓞ땯ꪺ뾳뷬 룪껆꣓랽ꅇ1.ꓽ몳귵ꅁ1999ꅃ 2.ꖻ곣ꡳ뻣뉺ꅃ 뫮Ꙙꕈꑗ꧒ꚳ뻇ꥷ롱ꅁꕩ쉫꿇ꕘꅵ꽁ꑊꅶ걏Ꙣꅵ걙뫘꽓ꥷ놡ꩰꑕꅁ꣼ꕾꪫ꣫뽅꧒ꓞ땯ꅁ꣏귓ꑈ띐꣼꣬쏶꧊ꅁꛓ늣ꗍ뾳뷬뭐쏶ꩠꪺ땻ꯗꅶꅃꙢꅵ꽁ꑊꅶꖼ낵꓀쏾ꭥꅁ뻇녍깡Ꙩ맯ꅵ꽁ꑊꅶꑀ뗼Ꝁ닎ꑀꪺꥷ롱ꅁꙢ1978꙾뭐1986꙾껉ꅁHoston & Rothchild 뭐 Zaichknowskyꅁ꓀ꝏꕈ꒣Ꙑ왛쉉맯꽁ꑊꝀ꓀쏾ꯡꅁꯡ뙩꒧뻇Ꙣ곣ꡳꑗꙨ녱ꑷ꓀쏾ꪺ꽁ꑊ쏾ꮬ꒤뻜ꑀ결곣ꡳꕄ썄ꅁ꧳걏쉁ꓖ맯꽁ꑊꑀ뗼Ꝁ돦꿂ꪺꥷ롱ꅃ 16
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑇꅂ꽁ꑊꪺ꓀쏾 꽁ꑊꪺ꓀쏾ꅁ냲ꖻꑗꕩꕈ녱덂뉺ꪺ맯뙈ꥍꖻ뷨ꑗ꣢ꓨ궱꣓꓀쏾ꅁ녱덂뉺ꪺ맯 뙈꣓꓀쏾ꅁꕩ냏꓀ꚨ뱳ꝩꅂ늣ꭾ뭐쇊뙒꽁ꑊ…떥ꑔ쏾ꅝZaichkowskyꅁ1986ꅞꅃ녱ꖻ뷨ꑗ꣓꓀쏾ꅁꭨꕩ냏꓀결놡맒꽁ꑊꅂ꯹ꑛ꽁ꑊ뭐삳꽁ꑊꑔ쏾ꅝHouston & Rothchild ꅁ1978ꅞꅃ꿷꓀ꝏ뮡ꧺ꙰ꑕꅇ ꅝꑀꅞ뱳ꝩ꽁ꑊ 뱳ꝩ꽁ꑊꅁꑝꚳꑈ뫙결끔꺧꽁ꑊꅁKrugman(1965)녎꣤ꥷ롱결ꅵ왛늳맯꧳뱳ꝩ끔꺧ꪺ쏶꓁땻ꯗꅁ놵쒲뱳ꝩꪺꓟ뉺ꪬ멁ꅶꅃPetty ꥍ Cacioppo(1981)ꭨ뭻결ꅵ뱳ꝩ뭐꣤끔꺧놵꣼뚡ꪺ곛쏶땻ꯗꅶꝙ걏뱳ꝩ꽁ꑊꅃGreenwald ꥍ Leavitt(1984)ꭨ뒣ꕘꅵ껸뙏맯뱳ꝩ끔꺧ꪺꩠ띎ꑏꙨ맨ꅶꪺ뮡ꩫꅃSolomon(1999)ꭨ뒣ꕘꅵ뱳ꝩ꽁ꑊ걏껸뙏맯꧳덂뉺뱳ꝩ끔꺧ꪺ띐뾳뷬땻ꯗꅶꅃ뫮Ꙙꕈꑗ뻇ꪺꥷ롱ꅁ귌ꕩꕈ뉍랡뉺룑ꅁ뱳ꝩ꽁ꑊ걏껸뙏놵쒲뱳ꝩ껉ꅁ떹꒩ꪺ쏶ꓟ땻ꯗꓟ뉺ꪬ멁ꅁ땻ꯗꑗꕩ꿠녱ꅵ뭅뫫라꾫ꪺꩠ띎ꅶ꣬ꅵ뗸ꛓ꒣ꢣꪺꦿ뗸ꅶꅃ뱳ꝩ끔꺧ꪺ놵꣼ꅁꙢ꒣Ꙑꪺ뱳ꝩ꽁ꑊ땻ꯗꑕꅁ맯꧳뉺룑뱳ꝩ뭐꧒ꓞ땯뱳ꝩ멁ꯗꅁ뎣라ꚳ깴늧ꅃ ꅝꑇꅞ늣ꭾ꽁ꑊ Zaichkowsky(1985)뭻결늣ꭾ꽁ꑊ걏ꅵ맯꒣Ꙑꪺ늣ꭾ뫘쏾ꪺ곛맯궫굮꧊ꪾ쒱ꅁꕈ맯꒣Ꙑꪺ늣ꭾ쓝꧊ꪺ궫뗸ꮬ멁ꥍ꒣Ꙑꪺ꽓ꥷꭾ땐낾ꙮ늣ꭾꅶꅃ뒫ꕹ룜뮡ꅁ걏껸뙏맯꧳늣ꭾꪺ궫뗸땻ꯗꅁꕈ귓ꑈ뷡꒩늣ꭾꕄ왛띎쏑ꪺ뭻ꪾ놡ꅃꛓSolomom(1999)ꭨ뒣ꕘꑀ귓ꟳ뉌엣꧶살ꪺꥷ롱결ꅵ껸뙏맯걙ꑀ꽓ꥷ늣ꭾ쏾ꪺ띐뾳뷬땻ꯗꅶꅃ늣ꭾ꽁ꑊ땻ꯗꪺ낪ꝃꅁꕄ굮ꕈ귓ꑈ뭐늣ꭾꪺ쏶덳땻ꯗꅁꕈ귓ꑈ맯늣ꭾꪺ뭻ꪾ꣓릺꓀ꅃꛓ맯꧳귓ꑈ궫굮꧊ꪺ뭻ꪾꅂ륷듁꧓뻡ꪺ궷쁉뭻ꪾꅂ뾳뷬ꅂꢭ꓀ꫭ뱸….떥꒺Ꙣꙝ꿀ꅁ뎣맯귓ꑈꕄ왛ꪺ뭻ꪾꪬ멁ꚳ꧒뱶암ꅃ ꅝꑔꅞ쇊뙒꽁ꑊ 쇊뙒꽁ꑊ걏ꅵ쇊뙒ꡍ떦쇊뙒겡냊ꓞ끟껸뙏ꪺꛛ쏶땻ꯗꅶꅃ꙰ꩇ쇊뙒ꡍ떦쇊뙒겡냊맯귓ꑈꚳ룻낪ꪺ쏶꧊ꅁ껸뙏라ꫡ뙏룻Ꙩꪺ껉뚡ꛒ뱻뭐ꚬ뚰룻Ꙩꪺ룪끔ꅁꑾ낵ꕘ돌ꯡꪺꡍ떦ꅁꚹ뫘쓝꧳ꅵ낪꽁ꑊ쇊뙒ꡍ떦ꅶꅁ꒧뫙결ꅵꝃ꽁ꑊ쇊뙒ꡍ떦ꅶꅝSlama & Tashchianꅁ1985ꅆYavas & Babakusꅁ1995ꅞꅃ 17
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑇꅂꕈ꽁ꑊꪺꖻ뷨꣓꓀쏾 ꅝꑀꅞ놡맒꽁ꑊꅝSituational Involvement ꅞ 놡맒꽁ꑊꅁ걏ꕾꙢ귬ꙝ꧒ꓞ끟ꅁ꣏귓ꑈꙢ걙뫘꽓껭놡맒ꑕ맯ꪫꪺ땵볈쏶꓁ꅝHouston & Rothchild ꅁ1978ꅞꅃꛓ늣ꭾꪺꕾꙢ꧊ꙝ꿀꙰믹껦ꅂꕜ꿠ꭾ뷨떥ꙝ꿀뎣라뱶암놡맒ꙝ꿀ꪺ낪ꝃꅃ ꅝꑇꅞ꯹ꑛ꽁ꑊꅝEnduring Involvement ꅞ ꯹ꑛ꽁ꑊ걏귓ꑈ맯꧳ꪫ꯹ꑛ꧊쏶꓁ꅁ꒣라ꙝ껉뚡ꛓ엜ꅝHouston & Rothchild ꅁ1978ꅞꅃ꯹ꑛ꧊꽁ꑊꪺꚨꙝ뎣걏꣓ꛛ귓ꑈ꒺Ꙣꙝ꿀ꅁꕄ굮ꚳꑇ쏾ꅇꑀ결ꅵ껸뙏ꕄ왛믹귈꡴닎ꅶꅁ꙰ꅇ귓ꑈꛛ왛꧀ꅂ귓꧊ꅂꗘ볐ꅂ믝ꡄ…떥ꅆꑇ걏ꅵ늣ꭾ맯껸뙏ꪺ띎롱걏ꗽꭥ꣏ꗎ롧엧ꅶꅁ꙰ꅇ늣ꭾꪺ궫ꯗ꣏ꗎꅝ롧녠꣏ꗎꑪ뙱꣏ꗎꅞꕩ꿠라ꚳ룻ꑪꪺ꯹ꑛ꧊꽁ꑊꅃ ꅝꑔꅞ삳꽁ꑊꅝResponse Involvement ꅞ 삳꽁ꑊ걏놡맒꽁ꑊ뭐꯹ꑛ꽁ꑊꪺ떲Ꙙꯡꅁ꧒늣ꗍ맯ꪫꪺꓟ뉺ꪬ멁ꅝHouston & Rothchild ꅁ1978ꅞꅃꙢ뉻맪ꗍ겡꒤ꅁꑈ궱맯ꪺ쇊뙒ꡍ떦냝썄곛럭뷆싸ꅁꙝꚹ돦꿂ꗑ놡맒꽁ꑊ꯹ꑛ꽁ꑊꪺ왛쉉ꕘ땯ꅁꚳ껉ꣃ꒣꿠룑쓀꧒ꚳꪬꩰꅃ삳꽁ꑊꙝ떲Ꙙꑆ놡맒꽁ꑊꥍ꯹ꑛ꽁ꑊꅁ맯꧳늣ꭾ쇊뙒ꡍ떦ꕩ꿠ꚳ돌꣎ꪺ룑쓀ꅃ ꑔꅂ뱶암꽁ꑊ땻ꯗꪺꙝ꿀 ꚳ덜Ꙩꙝ꿀라뱶암껸뙏ꪺ꽁ꑊ땻ꯗꅁ덯ꙝ꿀군ꚳꅇ늣ꭾꅂ놡맒귓ꑈꙝ꿀ꅃꕈꑕ둎ꚹꑔ쏾ꙝ꿀꓀ꝏ꒩ꕈ놴끑ꅃ 1.늣ꭾꙝ꿀 뻇Zaichkowskyꅝ1985ꅞꕘꅁ낪ꝃ꽁ꑊ땻ꯗꅁ걏뗸ꅵ늣ꭾ맯귓ꑈꪺ궫굮꧊ꅶꅁ굙궫굮결낪꽁ꑊꅁꛓ꒣궫굮ꭨ결ꝃ꽁ꑊꅃ뻇Robertson(1985)떥ꅁ녎ꓞ땯궫굮꧊ꪺꙝ꿀ꅁ쉫꿇결ꑕꙃꕼ뚵ꅇ (1)믹껦 Ꙣ곛쏶곣ꡳ꒤ꅁ믹껦걏돌녠ꗎ꣓ꡍꥷ꽁ꑊ땻ꯗ낪ꝃꪺꙝ꿀ꅃ꣤귬ꙝ걏믹껦띕18
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낪ꪺ늣ꭾꅁ껸뙏굙걏낵ꕘ뿹뭾ꪺꝐ쉟ꛓ뙩ꛦ쇊뙒ꅁꯡꪺ띬ꖢ녎라ꭄ녠낪ꅃꙝꚹꙢ돌ꫬ뿯쇊꒧껉ꅁꛛ땍라룻결싔띖ꅁꚨ결낪꽁ꑊꪺ쇊뙒ꪬ멁ꅃ곛ꙡꅁ믹껦ꝃꪺ늣ꭾꅁ셡꣏쇊뙒뿹뭾ꅁꑝ꒣라덹ꚨ껸뙏ꓓꑪꪺ띬ꖢꅁꙝꚹꙢ뿯쇊껉꒣라ꫡ뙏ꓓꙨꪺ뫫꾫ꅁꡍ떦룻결뮴뉶ꅃ (2)뾳뷬 ꑈ맯꣤꽓ꝏ띐뾳뷬ꪺꩆꛨꅁꦹꦹ라Ꙩ곝둘늴ꅁ곆ꛜ쑀띎ꫡ뙏룻Ꙩꪺ뫫꾫ꕨ띪둍룪껆ꅁ걇쇊뙒ꪺ꽁ꑊ땻ꯗꛛ땍라룻낪ꅃ꒧ꅁ럭꣤Ꙣ쇊뙒룻꒣띐뾳뷬ꪺꩆꛨ껉ꅁ쇊뙒ꪺ꽁ꑊ땻ꯗ둎라룻ꝃꅃ (3)궷쁉 ꚹ꧒뿗ꪺ궷쁉ꕝ걁”뿯쇊늣ꭾ껉”ꪺ궷쁉ꅁꕈ”꣏ꗎꯡ”ꪺ궷쁉ꅃꑀ꿫꣓뮡ꅁ럭껸뙏륷듁ꕩ꿠꧓꣼ꪺ궷쁉띕ꑪ껉ꅁ뿯쇊껉라ꓱ룻ꑰꓟ싔띖ꅁ걇꽁ꑊ땻ꯗ둎룻낪ꅆ꒧ꅁꭨ룻ꑰꅃ꣒꙰ꅇꓢ덎싥샸ꛦ결ꅁ쏶귓ꑈꗍꥒꅁꙝꚹ껸뙏라Ꙩ놴얥ꓱ룻ꅁꙁꝀ돌ꯡꡍꥷꅃ (4)ꫀ라늴ꗺ(social visibility) 럭늣ꭾ귓ꑈ쏶땻ꯗ낪ꅁꕂ쏶ꭙ꣬귓ꑈꛛꪺ깩뉻ꅁꙢ꣏ꗎ껉라ꫭ뉻ꕘꑀ귓ꑈꪺꢭ꓀ꅂꙡꛬꅂ귓꧊ꅂꭾꣽ껉ꅁ껸뙏꽁ꑊ땻ꯗ둎라룻낪ꅃ꙰ꡔꢮꅂ쇊ꯎ..떥ꭋ걏ꅃ Laurent 뭐Kapferer(1985)ꪺ곣ꡳꕘꪺꅁꑗ굺ꕼ뫘ꙝ꿀맯껸뙏ꪺ꽁ꑊ땻ꯗ곒꣣ꚳ뱶암ꅁꦼꚹ땻ꯗꑗ라ꚳ꧒깴늧ꅃ굮꽵ꖿꑆ룑껸뙏꽁ꑊ땻ꯗꅁ둎ꖲ뚷ꗾ뎡ꕛꕈꛒ뱻ꅃ 2.놡맒ꙝ꿀 뻇Robertson(1985)떥곣ꡳꕘꅁ럭껸뙏쇊뙒늣ꭾꪺꗘꪺ걏ꛛꑷ꣏ꗎꅁ라뛉Ꙗꝃ쇊뙒꽁ꑊꅁ굙쇊뙒ꗘꪺ걏뷐ꯈꅁ덱녠둎라룻결싔띖ꅁꙝꚹ결낪꽁ꑊ땻ꯗꅃꕴꕾꅁClarke 뭐Belk(1978)ꪺ곣ꡳꑝ쏒맪ꅁ럭쇊뙒늣ꭾꪺꗘꪺ걏ꛛꗎ껉ꅁ꣤꽁ꑊ땻ꯗ라룻ꝃꅁ끥슧떹ꙮ껉ꅁꭨꚨ결낪꽁ꑊꪺꪬ멁ꅃꗑꚹꕩꪾꅁ쇊뙒놡맒꒣Ꙑꑝ라뱶암꽁ꑊ땻ꯗꅁ땍ꛓꅁ굙늣ꭾꖻꢭ맯껸뙏ꪺ궫굮꧊ꯜ낪껉ꅁ놡맒ꪺ뱶암둎라궰ꝃꅃ뒫ꕹ룜뮡ꅁ럭늣ꭾ궫굮꧊ꯜ낪껉ꅁ쇊뙒꽁ꑊ둎라쁈꒧ꛓ뱗녪ꅃ 19
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 3.귓ꑈꙝ꿀 Slama 뭐Tashchian(1985)땯뉻ꅇ뇐땻ꯗ룻낪ꅂ꒤ꚬꑊꅂꚳ꣠ꑫꪺꕄ냼ꅁ꽁ꑊ땻ꯗ낪꧳꣤ꕌꑈꅃꕴꕾꅁZaichkowsky(1985)ꑝ쏒맪ꅇ꒣Ꙑꪺꑈ맯곛Ꙑꪺ늣ꭾ라ꚳ꒣Ꙑꪺ뭻ꪾꅁ뻉교맯곛Ꙑ늣ꭾꪺ꽁ꑊ땻ꯗꑝ꒣ꑀ볋ꅃ ꕼꅂ꽁ꑊ땻ꯗ맯꧳끔꺧덂뉺ꪺ뱶암 Bauerꅝ1960ꅞꕈ쇊뙒늣ꭾ꧒ꕩ꿠늣ꗍꪺ궷쁉놡ꩰꅁ꣓룑쓀쇊뙒궱맯뱳ꝩ끔꺧ꪺ덂뉺ꛦ결ꅃ꣤곣ꡳ땯뉻ꅁ럭쇊뙒뭻ꪾ꣬궷쁉놡ꩰꯜꑪ껉ꅝ낪꽁ꑊꅞꅁꭋ라ꕄ냊ꙡ뭠뚰ꚳ쏶늣ꭾꪺ룪끔ꅁꣃ맯꧳뱳ꝩ꒤덺앓ꪺꗴ꛳끔꺧Ꝁ룔닓ꛒ뙱ꅃꛓ쇊뙒맯꧳늣ꭾꪺ멁ꯗꅁꑝꪽ놵꣼꣬뱳ꝩ끔꺧ꪺ뱶암ꅁ럭뱳ꝩ끔꺧꒺깥꿠ꓞ땯쇊뙒ꖿ궱ꪺ셰띑껉ꅁꚹ껉둎라맯늣ꭾ늣ꗍꖿ궱멁ꯗꅃ Petty ꥍ CacioppoꙢ1986꙾뒣ꕘ뇀멖ꪺꕩ꿠볒ꚡ(elaboration Likelihood Modelꅁ슲뫙ELM)ꅁꚹ볒ꚡ뭻결빜얪ꑈꙢ놵ꚬ뮡ꩁ꧊뛇벽껉ꅁꕩ꿠ꚳ꣢뫘뱶암룴깼ꅁ꓀ꝏ결ꅵ꒤ꖡ룴깼ꅶ뭐ꅵ쏤뚫룴깼ꅶꅃ럭뇄ꗎ꒤ꖡ룴깼껉ꅁ끔꺧ꖻꢭꪺ뮡ꩁꑏ뱶암룻ꑪꅁꑝ둎걏빜얪ꑈ라끷맯끔꺧ꕨ뙩ꛦ뇀멖ꅃ굙뇄ꗎ쏤뚫룴깼껉ꅁ뱶암ꪺ걏끔꺧ꖻꢭꕈꕾꪺ뵵꿁ꅁ꙰ꅇ뛇벽꣓랽맯빜얪ꑈꪺꝬꓞꑏꅂ끔꺧뙱Ꙩ꒣Ꙩꅂ맏ꓹ걏ꝟ뷠ꓟ꺮ꗘ…떥ꅃ뱶암뇀멖냊뻷ꪺ궫굮ꙝ꿀꒧ꑀꭋ걏꽁ꑊꅁꙝꚹ뻇ꕘꅁ럭껸뙏꽁ꑊ땻ꯗ룻낪껉ꅁ라뛉Ꙗ뇄꣺꒤ꖡ룴깼볒ꚡꅁꙢꝃ꽁ꑊ껉ꅁꭨ라뇄꣺쏤뚫룴깼ꕨꯤꛒꅃ ꖻ곣ꡳ뭐꽁ꑊ뉺뷗쏶덳믡뉠ꅁꙢ걛멣꒤ꛜꓖ륂ꗎ꣬ꕈ덂뉺맯뙈릺꓀ꪺꅵ뱳ꝩ꽁ꑊꅶ뭐ꅵ쇊뙒꽁ꑊꅶ꣢뫘꽁ꑊ쏾ꮬꅃꛛ엜볆꒤ꅁꅵ쒴돫ꪫꕎꫭ꧊ꅶ뭐ꅵ뭐쒴돫ꪫꚳ쏶ꪺ놡맒뮡ꧺꅶꅁ뎣걏듁뇦꿠뱗ꕛ빜얪ꪺꅵ뱳ꝩꅝ끔꺧ꅞ꽁ꑊꅶ땻ꯗꅁ꣏빜얪맯꧳뱳ꝩ꧒뇽뛇륆ꪺ끔꺧ꅁ꒣라뗸ꛓꖼꢣꅁ뙩ꛓ뱗뙩덂뉺끔꺧ꪺ룪랽ꅃ ꛓ껚뻚뻇Slama ꥍTashchian ꅝ1985ꅞꪺꑔ쉉뉺ꗑꅇ 1. 쇊뙒꽁ꑊꙘ꣖ꑆ늣ꭾꥍ놡맒꽁ꑊꅁꛓ룻꿠냷룑쓀쇊뙒ꛦ결 2. 쇊뙒꽁ꑊ뭐귓ꑈ엜볆ꚳ궫굮쏶덳 3. Ꙣꑀ쇊뙒겡냊ꅁ쇊뙒꽁ꑊ땻ꯗ쏶덳꧊ꓱ늣ꭾ꽓꧊쇙굮궫굮ꅃ 20
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 뭻결Ꙣꛦ빐ꑗ쇊뙒꽁ꑊ걏ꑀ귓ꚳ띎롱ꪺ엜볆ꅁꕩꕈ산ꝕꛦ빐ꡍ떦ꕨ냏륪ꖫ돵ꅃ걇Ꙣꖻ곣ꡳ꒤ꅁꑝ뿯뻜ꅵ쇊뙒꽁ꑊꅶꝀ결ꑺ쉚엜뚵ꅁ놴끑꣤맯끏뻐꧒덹ꚨꪺ뱶암ꅃ 닄ꕼ론 ꖿꙖ놡뫼ꪺꝀꗎ Mackie떥뻇(1991)Ꙣ뷕걤꒤땯뉻ꅁꚳ90%ꪺ꣼듺뭻결엽껸뙏덂ꙢꖿꙖ놡뫼꒤ꅁ녎ꚳꝕ꧳뱳ꝩꪺ뮡ꩁ륌땻ꅃSchwart떥뻇(1991)ꭨꙢ곣ꡳꕘꅁ곛룻꧳꒤꧊놡뫼뭐굴Ꙗ놡뫼ꅁꖿꙖ놡뫼라듮ꓖ껸뙏맯끔꺧ꪺꯤꛒꅁꙝꛓ맯뱳ꝩ끔꺧ꪺ뮡ꩁꑏ늣ꗍ뷕론껄ꩇꅃ뒫ꕹ룜뮡ꅁ럭뱳ꝩ끔꺧뮡ꩁꑏ녪껉ꅁꖿꙖ놡뫼ꙝ꣏껸뙏듮ꓖꯤꛒꅁ꣏녯궰ꝃꑆ귬ꖻ뱳ꝩꪺ뮡ꩁꑏꅆ꒧ꅁ럭뱳ꝩ뮡ꩁꑏ룻꒣ꢬ껉ꅁꙝꖿꙖ놡뫼듮ꓖ껸뙏맯끔꺧ꪺ덂뉺뻷꣮ꅁꛓ꣏껸뙏꧶꧳놵꣼뱳ꝩ끔꺧ꪺ왛쉉ꛓ덑뮡ꩁꅃ 껚뻚ꗽꭥ덜Ꙩ뻇ꪺ곣ꡳꅁ놡뫼ꪬ멁맯꧳귓엩뭻ꪾ뇀멖ꅝcognitive elaborationꅞ륌땻ꪺ뱶암ꅁꕩꕈ냏꓀ꚨꑔ뫘뉺뷗ꅇ ꑀꅂ?뭻ꪾ룪랽뉺뷗ꅇ ꗑIsen(1984,1987)떥뻇뒣ꕘꅁꖿꙖ놡뫼라ꓞ땯껸뙏끏뻐꒤덜Ꙩꖿ궱ꟷ껆ꪺ끏뻐덳떲ꅁ꣏녯덜Ꙩ꒣ꙐꪺꑵꝀꟷ껆ꕒꖸꙢ껸뙏ꪺ끏뻐ꑵꝀ냏ꅁ덹ꚨ뭻ꪾ룪랽덑ꗊ꓀ꅁꙝꛓ껸뙏ꡓꚳꕒ룎ꪺ뭻ꪾ룪랽ꕨ덂뉺ꗘ볐룪끔ꅃ Petty ꥍ Brockꅝ1981ꅞ뭻결껸뙏Ꙣ뙩ꛦ끔꺧ꪺ뇀멖껉ꅁꖿꙖ놡뫼라맯꣤늣ꗍꑺ쉚ꅃIsen,Johnson,Mertz,ꥍ Robinsonꅝ1985ꅞꙢꓥ꙲셰띑ꪺ곣ꡳ꒤땯뉻ꅁꖿꙖ놡뫼ꅁ곛룻꧳꒤꧊뭐굴Ꙗ놡뫼ꅁꟳ깥꧶셰띑꣬꒣둍녠ꪺ꙲늴ꅃ덯뫘셰띑ꑗꪺ꒣곛ꑺ끔꺧ꅁ라뻚귌ꪺ뭻ꪾ룪랽ꅁ꣏녯귌ꡓꚳ꿠ꑏꙁꕨ덂뉺륌꧳뷆싸ꪺ냝썄ꅃ MackieꥍWorthꅝ1989ꅞꪺ곣ꡳꕘꅁꙢꚳ껉뚡삣ꑏꪺ놡ꩰꑕꅁ꒤꧊놡21
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 뫼라ꕨꯤꛒ끔꺧ꪺ꒺깥ꅁꛓꖿꙖ놡뫼곛룻꒧ꑕ때ꩫ덂뉺뷆싸ꪺ끔꺧꒺깥ꅁ꧒ꕈꕌ귌라ꦿ뗸ꗘ볐끔꺧꒤뷗쉉ꪺ녪깺ꅁꕵ뿯꣺ꑀꧺ엣ꪺ쏤뵴뵵꿁(cue)낵ꕘꝐ쉟ꅃ꒣륌ꅁꙢ때껉뚡삣ꑏꪺ놡ꩰꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼Ꙣ끔꺧덂뉺ꑗꅁ둎때ꡓꚳꓓꑪ깴늧ꅃꕌ귌뭻결ꕒ룎ꪺ껉뚡꣏녯ꖿꙖ놡뫼꣼룕ꕩꕨꝊꩁ뭻ꪾ룪랽꒣ꢬ꧒덹ꚨꪺ궭꣮ꅃ 뫮Ꙙꕈꑗ꧒굺ꅁꕩ땯쒱ꚹ뻇겣ꪺꗟ뷗왛쉉ꅁ뭻결ꖿꙖ놡뫼라궰ꝃ껸뙏맯끔꺧ꪺ뇀멖ꅃ덯ꕩ꿠걏ꙝ결ꖿꙖ놡뫼ꓞ땯덜Ꙩ뭐ꗘ볐끔꺧때쏶ꪺ끏뻐덳떲ꅁ덹ꚨ껸뙏ꪺ뭻ꪾ룪랽꣼꣬ꗊ꓀ꅁ꣏꣤때ꩫꚳ껄뉶ꪺ덂뉺ꗘ볐룪끔ꅃ ꑇꅂ?놡뫼꙰Ꙑ룪끔ꅝFeeling-as-Informationꅞꅇ ꑈ귌Ꙣ뗻Ꝑꛛꑶ덂뉺ꕾꙢꪫꪺ땻ꯗ뭐꿠ꑏ껉ꅁ라ꗽ꣼꣬놡뫼ꪺ뱶암ꅁ땍ꯡꙁꡍꥷ굮ꑊꙨꓖꓟꑏ꧳냝썄ꪺ룑ꡍꑗꅃ뒫ꕹ룜뮡ꅁ귓ꑈꪺ놡뫼ꪬ멁라뱶암껸뙏ꕨ덂뉺끔꺧ꪺ냊뻷ꅃ Schwarzꅝ1990ꅞꕘꅁꖿꙖ놡뫼라엽귌뭻결뙧비샴맒ꪺꪬ멁걏ꓱ룻ꙷ쎭ꪺ(safe)ꅁ꙰ꚹ라맯꧳ꛛꑶ륌ꕨ꧒낵ꪺꡍ떦룻ꚳꭈꓟꅁ꧒ꕈꙢ꣮굱ꡍ떦껉ꕩ꿠꒣ꓓ라롧륌뾦녋ꯤꛒꅃ꒧ꅁꙢ굴Ꙗ놡뫼ꑕꅁ라엽ꑈ쒱녯샴맒ꑗ걏ꚳ냝썄ꪺꅁꛓꚹꕩ꿠걏륌ꕨꪺꝐ쉟꧒덹ꚨꪺ꒣떲ꩇꅁꙝꚹꙢ뙩ꛦ뗻Ꝑ껉ꅁ라룻결싔띖ꅁꑀꙁꙡ뵔뭻ꡍꥷ걏ꝟ빁럭ꕂꖿ뵔ꅃBlessꅝ1990ꅞꪺ곣ꡳꑝꓤ꯹ꅁꑈꙢꖿꙖ놡뫼ꑕ라듮ꓖ끔꺧뇀멖ꪺ귬ꙝꅁ걏ꙝ꿊ꕆ뇀멖ꪺ냊뻷ꅁꣃꭄ걏ꙝ결뭻ꪾ룪랽꒣ꢬꅃ 쇶땍ꅵ놡뫼꙰Ꙑ룪끔ꅶ뭐ꅵ뭻ꪾ룪랽뉺뷗ꅶ꣢겣뻇ꅁ맯꧳ꖿꙖ놡뫼뻉교룻ꝃ끔꺧뇀멖ꪺꚨꙝꑗ곝ꩫ꒣Ꙑꅁ걏ꕌ귌ꑀ교뭻결ꅁꖿꙖ놡뫼라꣏껸뙏꣏ꗎ쏤뚫룴깼ꪺ뇀멖꣓덂뉺끔꺧ꅝBless, Blohner, Schwarz & Strackꅁ1990ꅞꅃ 22
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑔꅂ놡뫼뫞뉺뉺뷗 ꚹ겣뻇뭻결ꅁꖿꙖ놡뫼뭐굴Ꙗ놡뫼Ꙣ뿯뻜꧒뇽녱ꪺ겡냊껉ꅁ라꣼꣬놡뫼뫞뉺ꪺ뱶암ꅃIsen(1987)ꪺ곣ꡳꕘꅁꖿꙖ놡뫼라뛉Ꙗ뿯뻜엽ꕌ귌뫻꯹ꙮꓟ놡ꪺꪺ겡냊ꅆꛓ굴Ꙗ놡뫼ꅁ라뿯뻜엽ꕌ귌꿠쉜닦굴Ꙗ놡뫼ꪺ겡냊ꅃ 놡뫼뫞뉺뻇ꅁ뭻결ꭥ굺ꪺꑇ뉺뷗ꙝ결뎣걏꣏ꗎ굴궱쒳썄꣓Ꝁ곣ꡳꅁ걇ꛓꙢꭅ뇽땯굴Ꙗ놡뫼ꪺꭥ뒣ꑕꅁ껸뙏럭땍라뿯뻜ꝃ꽁ꑊꪺ쏤뚫룴깼뇀멖ꗘ볐끔꺧ꅃꙝꛓꕌ귌ꕄ녩ꅁ굙ꖿꙖ놡뫼륷듁녱ꪺ겡냊꿠엽ꕌ귌뫻꯹ꙮꪺꓟ놡ꅁ곆ꛜ라덹ꚨꟳꟖ볖ꪺ떲ꩇꅁꢺ믲ꖿꙖ놡뫼ꛓ라ꓱ꒤꧊놡뫼ꟳꕊ닓ꪺ뇀멖ꗘ볐끔꺧ꅝWegener, Petty & Smith,1995ꅞꅃ Ꙣ놡뫼뭐뭻ꪾ떲멣ꪺ곛쏶ꪺ곣ꡳ꒤ꅁIsen ꥍ Staymanꅝ1993ꅞ뭻결ꖿꙖ놡뫼라뱶암ꑈ귌맯끔꺧ꪺ룑얪ꓨꚡꅁꭐ꣏ꯤꛒꟳꕛ왆겡ꅁ맯ꪫꚳ룻결뱵꧊ꪺ곝ꩫꅃKahn ꥍ Isenꅝ1993ꅞꪺ곣ꡳꓤ꯹덯뚵뮡ꩫꅁꕌ귌땯뉻Ꙣ뙩ꛦ늣ꭾ꓀쏾껉ꅁꖿꙖ놡뫼라뛉Ꙗ녱ꪫ뚡ꪺ쏶덳꧊ꕨꑕꓢꅁꛓ녎귬꒣쓝꧳ꚹ꓀쏾ꪺꭄ꣥ꮬ늣ꭾꅝnontypical itemsꅞ쉫쏾꣬Ꙑꑀ쏾ꝏꅃꛓLeeꥍSternthal(1999)ꪺ곣ꡳꗧꚳ곛쏾떲ꩇꅁꖿꙖ놡뫼Ꙣ뙩ꛦꭾ땐ꙗ뫙끏뻐ꪺ맪엧껉ꅁ라녎ꭾ땐ꗽ뙩ꛦ꓀쏾ꅁꡃꑀ쏾꒺ꪺꭾ땐뎣ꙝ쉫쓝꧳Ꙑꑀ쏾ꝏꅁꛓ꣏ꦼꚹ꒧뚡늣ꗍ덳떲ꪺ뫴룴ꅁ맯꧳ꛛꗑꙞ띑ꙕꭾ땐ꙗ뫙껉ꪺ끏뻐뒣꣺라ꚳ꧒산ꝕꅃ Ꙣ끏뻐ꓨ궱ꪺ곣ꡳꅁ뻇뭻결놡뫼걏ꑀ뫘뒣꣺ꪺ뵵꿁ꅝcueꅞꅃꙢꚨ결뒣꣺끏뻐ꪺ뵵꿁ꑗꅁꖿꙖ놡뫼ꪺ껄ꩇ라ꓱ굴Ꙗ놡뫼ꟳ꣎ꅁ덯ꭋ뱶암꣬ꯡ꣓곛쏶ꪺ뭻ꪾ륌땻ꅁ꙰Ꝑ쉟ꅂ륷듁뭐ꡍ떦ꅝIsen,Shalker,Clark&Karp,1978ꅞꅃForgasꥍBowerꅝ1987ꅞ곣ꡳ엣ꗜꅁꖿꙖ놡뫼ꪺ꣼듺라ꫡ뙏룻Ꙩ껉뚡덂뉺ꖿꙖ끔꺧ꅁꕂꙢꛛꗑꙞ띑맯ꖿꙖ끔꺧ꪺꙞ뻐볆ꑝꙨ륌굴Ꙗ놡뫼ꅃ ꫱꙾꣓ꅁ곣ꡳ놡뫼껄ꩇꪺ뻇ꅁꑷ녱ꚭ듁뭻결ꅵ놡뫼뭐뭻ꪾ때쏶ꅶ걏ꅵ놡뫼걏뭻ꪾꪺꑺ쉚뚵ꅶꪺꓟ뉺냊멁왛쉉(Wehmer & Izard,1962)뭐꣮곹왛쉉ꅝByrne & Clore,1970ꅞꅁ신엜결녱뭻ꪾ왛쉉놴끑놡뫼ꪺ뱶암ꅃꙢꚹ볩걹ꑕꅁ놡뫼덑뗸결ꑈ귌Ꙣ덂뉺끔꺧뒣꣺끏뻐껉ꪺꚨ꓀꒧ꑀꅁ뙩ꛓ땯깩ꕘ꣢뫘ꕄ굮23
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 뉺뷗ꅇ놡뫼꙰Ꙑ룪끔볒ꚡꅁꕈ놡뫼뇒냊볒ꚡꅃ 놡뫼꙰Ꙑ룪끔볒ꚡ뭻결ꅁꑈꙢꝀꝐ쉟껉ꅁ꒣ꑀꥷ걏냲꧳맯늣ꭾꪺꗘ볐쓝꧊Ꙟ뻐ꅁꛓ라꣼꣬맯늣ꭾꪺꕄ왛띐쒱꧒뱶암ꅃꑈ귌ꚹ껉녠라뭻결ꛛꑶꪺꙮ놡뫼ꅁ걏늣ꭾ꧒녡꣓ꪺꅁꙝꛓ맯늣ꭾ낵ꕘꖿ궱뗻믹ꅝSchwarz,1990ꅞꅃꗑꚹ왛쉉꣓곝ꅁ놡뫼꙰Ꙑ룪끔ꪺ뱶암껄ꩇꅁ뛈라ꕘ뉻끏뻐뒣꣺뭐뗻꛴뚥걱ꅃꅝClore & Parrott,1991ꅆSchwarz & Bless,1991ꅆStrack etal. ,1988ꅞꅃ 놡뫼뇒냊볒ꚡꭨꕄ녩ꅁ놡뫼Ꙣ껸뙏뙩ꛦꝐ쉟껉결ꑀ뚡놵뱶암ꪺꢤꛢꅃBowerꅝ1990ꅞ뭻결ꕩꕈ놡뫼럭Ꝁ끏뻐뫴떸ꪺꑀ귓쉉ꅝnodeꅞꅁ럭ꖿꙖ놡뫼굴Ꙗ놡뫼덑ꓞ땯껉ꅁ둎라뇒냊뭐놡뫼ꑀ교ꪺ꒺ꓟ끏뻐ꅁꚹ껉뭐놡뫼ꑀ교ꪺ끔꺧꿠ꯜꟖꙡ덳떲ꕘ뉻Ꙣ뢣껼꒤ꅁꛓ뱶암Ꝑ쉟ꅃ 뫮Ꙙꕈꑗꓥ쑭ꪺ뻣뉺ꅁꖻꑈ뭻결놡뫼ꪺ뻞라맯끔꺧덂뉺륌땻덹ꚨ뱶암ꅁꛓ뙩ꑀꡂ덹ꚨꙞ뻐껄ꩇꪺ꒣Ꙑꅁ걇Ꙣꖻ곣ꡳ꒤녎놡뫼꿇ꑊꑺ쉚엜볆꒤ꅁꕈ놴끑ꗘ볐끔꺧롧륌놡뫼뷕론ꯡꅁ라맯끏뻐ꓨ궱늣ꗍ꛳뫘ꪺ뱶암ꅃ 24
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄냑뎹?곣ꡳꓨꩫ뭐덝군 닄ꑀ론?곣ꡳ걛멣 ꖻ곣ꡳꕄ굮띑셁룑쒴돫귗쏣ꩫꅁ맯뱳ꝩ빜얪ꑈ덹ꚨꪺ끏뻐껄ꩇ결꛳ꅈ꙰ꭥ궱ꓥ쑭놴끑꧒뒣ꅁ쒴돫ꪺ닕ꚨꕄ굮꓀결ꑔ뎡꓀ꅇ돫엩ꅂ돫뗼뭐돫ꅃ덱녠Ꙣ뱳ꝩ꒤ꅁ꒣뷗ꓥ꙲꒤걏ꝟ뒣ꅁ돫엩ꅝ뱳ꝩꕄ엩ꅞ결ꧺ뵔ꑷꪾꅁ돫뗼ꅝ돫엩ꅂ돫뚡ꪺ덳놵뗼ꅞꭨꣃꭄ궫굮쏶쇤ꅁ꽵ꖿ라엽빜얪ꑈ띐꣬ꚳ뾳뷬ꪺ뎡꓀ꅁꦹꦹ걏돌ꯡ돫뎡꓀ꅃ ꙝꚹꖻ곣ꡳꪺ궫쉉녎쉜Ꙣ뻞돫뎡꓀ꅃꕄ굮ꛛ엜볆ꅁꕝ걁ꑆ돫ꪺꅵ귗쏣꓀쏾ꅶꅂꅵ쒴돫ꪫꕎꫭ꧊ꅶꅂꅵ맯쒴돫ꪫꪺ곛쏶놡맒뮡ꧺꅶꕈꅵ맏ꓥ쏶덳꧊ꅶ..떥ꅃ삳엜볆ꭨ결Ꙟ뻐ꅁꙢꚹꑓ꓀결때뒣ꗜꭾ땐뭐쓝꧊Ꙟ뻐ꅁꕈ뒣ꗜ꧊ꭾ땐뭐쓝꧊Ꙟ뻐ꕼ뫘ꅃꚹꕾꅁ결ꑆ놴끑ꑺ쉚엜볆꧒녡꣓ꪺ뱶암ꅁꑓ뱗ꕛ놡뫼ꅂ꧊ꝏꅂ꙾쓖ꕈ꽁ꑊ땻ꯗ..떥엜볆ꅁ꧳걏멣ꚨ뻣귓곣ꡳꪺ왛꧀걛멣ꅃ결ꑆ쇗ꝋ곣ꡳꓓ륌썥싸ꅁ꧒ꕈꑓꕛꕈ냏꓀ꚨꑔ귓ꑬ곣ꡳꅃ ꣤꒤곣ꡳꑀꅁꕄ굮Ꙣ놴끑돫ꪺꅵ귗쏣꓀쏾ꅶꅂꅵ쒴돫ꪫꪺꕎꫭ꧊ꅶ맯꧳ꭾ땐뭐쓝꧊Ꙟ뻐ꪺ뱶암ꅃ곣ꡳꑇꭨ놴끑돫ꪺꅵ귗쏣꓀쏾ꅶꅂꅵ맏ꓥ쏶덳꧊ꅶ맯꧳ꭾ땐뭐쓝꧊Ꙟ뻐ꪺ뱶암ꅃꛜ꧳곣ꡳꑔꭨ놴끑돫ꪺꅵ귗쏣꓀쏾ꅶ뭐ꅵ맯쒴돫ꪫ곛쏶놡맒꒧둹굺ꅶ맯꧳ꭾ땐뭐쓝꧊Ꙟ뻐ꪺ뱶암ꅃ꿷녎ꑔ귓곣ꡳ걛멣맏ꙃ꙰ꑕꅇ 25
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 Study1ꅇ 쇊뙒꽁ꑊ땻ꯗ 쒴 돫ꪫꕎꫭ꧊ 때뒣ꗜꙞ뻐 l ꭾ땐Ꙟ뻐 l 늣ꭾ쓝꧊Ꙟ뻐 쒴돫ꩫꪺ돫 뒣ꗜ꧊Ꙟ뻐 l 귗쏣꓀쏾 l ꭾ땐Ꙟ뻐 1.싹 쏶 2.뇆ꓱ놡뫼꣼듺꽓꧊l 늣ꭾ쓝꧊Ꙟ뻐 l ꖿꙖ l ꧊ꝏ 3.뱨뮼 l ꒤꧊ l ꙾쓖 4.뎻 꽵 맏3-1ꅇ곣ꡳꑀ걛멣 Study2ꅇ 맏ꓥ쏶덳꧊ 때뒣ꗜꙞ뻐 l ꭾ땐Ꙟ뻐 l 늣ꭾ쓝꧊Ꙟ뻐 쒴돫ꩫꪺ돫 뒣ꗜ꧊Ꙟ뻐 l 귗쏣꓀쏾 l ꭾ땐Ꙟ뻐 1.싹쏶 l 늣ꭾ쓝꧊Ꙟ뻐 2.뇆ꓱ 3.뱨뮼 4.뎻꽵 맏3-2ꅇ곣ꡳꑇ걛멣 26
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 Study3ꅇ 맯쒴돫ꪫ곛쏶꒧ 놡맒둹굺 때뒣ꗜꙞ뻐 l ꭾ땐Ꙟ뻐 l 늣ꭾ쓝꧊Ꙟ뻐 쒴돫ꩫꪺ돫뒣ꗜ꧊Ꙟ뻐 l ꭾ땐Ꙟ뻐 l 귗쏣꓀쏾 l 늣ꭾ쓝꧊Ꙟ뻐 1.싹쏶 2.뇆ꓱ 3.뱨뮼 4.뎻꽵 맏3-3ꅇ곣ꡳꑔ걛멣 27
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑇ론?곣ꡳ낲덝 ꑀꅂ뭐엜볆ꚳ쏶ꪺ낲덝 ꅝꑀꅞ귗쏣꓀쏾 McQuarrie & Mickꅝ1996ꅞ뭻결귗쏣걏ꑀ뫘뭐빜얥ꑈ륷듁ꚳ쏶ꪺꑈꑵ쁊땚ꪺ꙲ꕹꅁꖦ뽗ꗟ땯ꗍ꧳꽓껭ꪺ돵ꙘꅃꙢꚹ왛쉉ꑕꅁ뻇뭻결귗쏣꿠늣ꗍ꣢뫘껄ꩇꅇ닄ꑀ걏ꖦ꿠뱗ꕛ뱳ꝩꪺꝬꓞꑏꅁ닄ꑇ걏ꖦꕩꕈ꒣뱶암뱳ꝩꪺ볧Ꙣ쓝꧊뙄ꡄꅁꙝꚹꕩꕈ뒶륍꣏ꗎ꧳뱳ꝩ꒤ꅃ걊땍꿠Ꝭꓞ빜얪ꑈꪺꩠ띎ꑏꅁ걇ꛓꕩꕈ꣏빜얪ꑈ맯뱳ꝩ끔꺧늣ꗍꟳꙨꪺ뇀멖ꅁ뙩ꛓ뱗뙩맯꧳ꭾ땐쓝꧊ꪺꙞ뻐껄ꩇꅃ Ꙣꕼ뚵ꪺ귗쏣꓀쏾ꑕꅁꙝ결ꅵ뇆ꓱꅶ뭐ꅵ뱨뮼ꅶ걏ꑀꛓꙁꅁꙁꛓꑔꪺ굺뮡Ꙑ쏾꽓꧊ꅁꙝꚹꕩ꿠ꓱ돦ꕹꚡꪺꅵ싹쏶ꅶ뭐ꅵ뎻꽵ꅶꚳꟳꙮꪺꙞ뻐껄ꩇꅁꛓꅵ뱨뮼ꅶ낣ꑆ궫뷆뒣ꗜꪺꝀꗎꕾꅁꙢ띎롱ꑗꑓꚳ뱨뱨뮼뙩ꪺ뇆Ꟈꅁ굮걏빜얪꿠꓀뿫꣤꒤띌깴늧ꅁꕩ꿠라ꓱꅵ뇆ꓱꅶꪺ끏뻐껄ꩇꟳ꣎ꅃꙢꅵ싹쏶ꅶ뭐ꅵ뎻꽵ꅶꓨ궱ꅁꙝ결ꭥ걏ꅵꑀ뭹귝꣢뫘띎롱ꅶꅁ꧒ꕈꕩ꿠라꣏빜얪맯꣤Ꝁꟳ뉠ꑊꪺ뇀멖ꅁꕈ교Ꙟ뻐껄ꩇꓱ꫱ꕇꪽ굺ꕹꪺꅵ뎻꽵ꅶ결꣎ꅃꕈꑗꪺ뇀뷗땯깩ꕘ낲뮡1ꅇ 낲뮡1ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡1-1ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡1-2ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡1-3ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡1-4ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꅝꑇꅞ쒴돫ꪫꕎꫭ꧊ 럭쒴돫귗쏣ꩫ꒤ꪺ쒴돫ꪫ걏녱ꑈꪺꑀ꿫ꗍ겡롧엧쉞꣺꒸꿀ꛓ돐덹ꅁꭋ꿠ꚨꑀ뫘뵵꿁ꅝcueꅞꅁ꣏빜얪ꕩꕈ덳떲늣ꭾ끔꺧뭐ꗍ겡엩엧ꪺꪫꅁ뙩ꛓ뱗ꕛ뇀멖ꪺ깥꧶땻ꯗꅁꛓꚳꙮꪺꙞ뻐껄ꩇꅃ굮걏쒴돫ꪫ꿠뿯뻜ꑀ꿫ꑈꗍ겡롧엧꧒꒽뭻ꪺ쮳쮳ꅁꢺꟳꕩꕛ녪늣ꭾ쓝꧊뭐ꗍ겡엩엧ꪫꪺ덳떲ꯗꅁ꣏뇀멖끔꺧ꟳ결깥꧶ꅁꛓ꣏Ꙟ뻐껄ꩇꟳ엣뗛ꅃ꧒ꕈ귌Ꝁꑆꕈꑕꪺ낲덝ꅇ 28
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡2ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡2-1ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡2-2ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡2-3ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡2-4ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡3-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡3-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡3-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡3-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꅝꑔꅞ쒴돫ꪫ곛쏶놡맒뮡ꧺ 쒴돫ꪫ굙Ꝁ곛쏶ꪺ놡맒둹굺ꅁ라ꭐ꣏빜얪ꑈ맯꧳뱳ꝩꓥꕹꩠꟳꙨꪺꩠ띎ꅁꙝꛓ뱗ꕛ맯꧳뱳ꝩ끔꺧ꪺ꽁ꑊ땻ꯗꅁ걇뇀뷗ꚳ룻꣎ꪺꭾ땐뭐쓝꧊Ꙟ뻐껄ꩇꅃ 낲뮡4ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡4-1ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡4-2ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡4-3ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡4-4ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡5ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡5-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 29
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡5-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡5-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡5-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꅝꕼꅞ맏ꓥ쏶덳꧊ Edell & Staelinꅝ1983ꅞ땯뉻ꅁ굙뱳ꝩ꒤꧱ꑊ뭐뱳ꝩꕄ썄꣣ꚳ곛쏶꧊ꪺ맏ꓹꅁ녎꿠샲녯룻꣎ꪺ늣ꭾꙞ뻐ꅃꕌ귌뇀뷗귬ꙝꕩ꿠걏ꅁ꣣ꚳ쏶덳꧊ꪺ맏ꓹ꿠냷ꓞ뻉ꕘ껸뙏뭐늣ꭾꚳ쏶ꪺꗽꭥ꽤꙳ꪺꙞ뻐ꅁ때쏶덳꧊ꪺ맏ꓹꅁꭨ라녎껸뙏뭻ꪾ룪랽ꗊ꓀ꅁꭐ꣏껸뙏ꕨ덂뉺ꖭ껉꒣믝굮ꛒ뱻ꪺ뎡꓀ꅃ걇땯깩ꕘ낲뮡6뭐낲뮡7ꅇ 낲뮡6ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡6-1ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡6-2ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡6-3ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡6-4ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡7ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡7-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡7-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡7-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡7-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 30
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑇꅂ뭐ꑺ쉚엜볆ꚳ쏶ꪺ낲덝 ꅝꑀꅞ꧊ꝏ ꣼듺꽓꧊ꅁꑝꕩ꿠맯꧳귗쏣ꪺ늣ꗍꪺꙞ뻐껄ꩇ녡꣓뱶암ꅃꑀ꿫ꑈ뭻결ꅁꑫ꧊ꓱꡫ꧊띐꧊ꅂ맯꧳ꓥ꙲뇓띐ꯗ룻낪ꅂ띒ꙮꓥ뻇Ꝁꭾꅁ꧒ꕈꖻ곣ꡳ뇀뷗ꑫ꧊ꕩ꿠ꓱꡫ꧊ꟳ꿠ꩠ띎꣬ꓥ꙲ꑗꪺ엜꓆ꅁꛓ뱗ꕛꙞ뻐껄ꩇꅃꛓꙝ놴끑ꪺ결Ꙟ뻐껄ꩇꅁ걇ꛓ꙾쓖ꕩ꿠ꑝ걏뱶암ꙝꑬ꒧ꑀꅁꑀ꿫ꑈ뭻결꙾뮴ꑈꪺ끏뻐껄ꩇ룻녪ꅁꛓ꙾ꛑ끏뻐룻깴ꅁꙝꚹꖻ곣ꡳ낵ꕘꕈꑕ뇀뷗ꅇ 낲뮡8ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡8-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡8-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡8-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡8-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꅝꑇꅞ꙾쓖 낲뮡9ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺ꙢꙞ뻐껄ꩇꑗꚳ엣뗛깴늧 낲뮡9-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ때뒣ꗜꭾ땐Ꙟ뻐ꑗꚳ엣뗛깴늧 낲뮡9-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ때뒣ꗜ쓝꧊Ꙟ뻐ꑗꚳ엣뗛깴늧 낲뮡9-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꑗꚳ엣뗛깴늧 낲뮡9-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ뒣ꗜ꧊쓝꧊Ꙟ뻐ꑗꚳ엣뗛깴늧 ꅝꑔꅞ쇊뙒꽁ꑊ 쇊뙒꽁ꑊ걏ꅵ쇊뙒ꡍ떦쇊뙒겡냊ꓞ끟껸뙏ꪺꛛ쏶땻ꯗꅶꅃ꙰ꩇ쇊뙒ꡍ떦쇊뙒겡냊맯귓ꑈꚳ룻낪ꪺ쏶꧊ꅁ껸뙏라ꫡ뙏룻Ꙩꪺ껉뚡ꛒ뱻뭐ꚬ뚰룻Ꙩꪺ룪끔ꅁꑾ낵ꕘ돌ꯡꪺꡍ떦ꅁꚹ뫘쓝꧳ꅵ낪꽁ꑊ쇊뙒ꡍ떦ꅶꅁ꒧뫙결ꅵꝃ꽁ꑊ쇊뙒ꡍ떦ꅶꅝSlama & Tashchian ꅁ1985 ꅞꅃ 31
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낪믹늣ꭾ꣏귓ꑈ뭐쇊뙒겡냊늣ꗍ룻녪ꪺ쏶꧊ꅁꙝ결껸뙏라륷듁쇊뙒뿹뭾ꯡꅁ꧒ꕩ꿠늣ꗍꪺ궷쁉뭐띬ꖢꅃ결쇗ꝋ꣼꣬뭾쇊ꪺ뛋깠ꅁ껸뙏라룻결싔띖ꙡ맯끔꺧꣓랽뙩ꛦ뇀멖ꅃ꒧ꅁꛓꝃ믹늣ꭾ덹ꚨꪺꝃ꽁ꑊ놡ꩰꑕꅁ빜얪ꕩ꿠맯꧳뱳ꝩ꒤꧒뛇륆ꪺ끔꺧뗸ꛓ꒣ꢣꅁꛓꚳ룻깴ꪺꙞ뻐껄ꩇꅃꚹ귌뙩ꛦꕈꑕꪺ뇀뷗ꅇ 낲뮡10ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣ꙐꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡10-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡10-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡10-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡10-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡11ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤Ꙟ뻐껄ꩇꚳ엣뗛깴늧 낲뮡11-1ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡11-2ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡11-3ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡11-4ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꅝꕼꅞ놡뫼 Isen(1984,1987)떥뻇뒣ꕘꅁꖿꙖ놡뫼라ꓞ땯껸뙏끏뻐꒤덜Ꙩꖿ궱ꟷ껆ꪺ끏뻐덳떲ꅁ꣏녯덜Ꙩ꒣ꙐꪺꑵꝀꟷ껆ꕒꖸꙢ껸뙏ꪺ끏뻐ꑵꝀ냏ꅁ덹ꚨ뭻ꪾ룪랽덑ꗊ꓀ꅁꙝꛓ껸뙏ꡓꚳꕒ룎ꪺ뭻ꪾ룪랽ꕨ덂뉺ꗘ볐룪끔ꅃIsen,Johnson,Mertz,and 32
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 Robinsonꅝ1985ꅞꙢꓥ꙲셰띑ꪺ곣ꡳ꒤땯뉻ꅁꖿꙖ놡뫼ꅁ곛룻꧳꒤꧊뭐굴Ꙗ놡뫼ꅁꟳ깥꧶셰띑꣬꒣둍녠ꪺ꙲늴ꅃ덯뫘셰띑ꑗꪺ꒣곛ꑺ끔꺧ꅁ라뻚귌ꪺ뭻ꪾ룪랽ꅁ꣏녯귌ꡓꚳ꿠ꑏꙁꕨ덂뉺륌꧳뷆싸ꪺ냝썄ꅃꚹ귌낵ꕈꑕꪺ뇀뷗ꅇ 낲뮡12ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡12-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜꭾ땐Ꙟ뻐꣣ꚳ엣뗛깴늧 낲뮡12-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜ쓝꧊Ꙟ뻐꣣ꚳ엣뗛깴늧 낲뮡12-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐꣣ꚳ엣뗛깴늧 낲뮡12-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐꣣ꚳ엣뗛깴늧 낲뮡13ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡13-1ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡13-2ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡13-3ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡13-4ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 33
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑔ론?엜볆꒧뻞Ꝁꮬꥷ롱뭐뿅뙱 ꑀꅂꛛ엜볆ꪺꥷ롱 ꅝꑀꅞ귗쏣꓀쏾 ꖻ곣ꡳ꒤뇄ꗎ꒭뫘귗쏣ꩫꅁ꓀ꝏ걏쒴돫ꅂ싹쏶ꅂ뇆ꓱꅂ뱨뮼뭐뎻꽵ꅃꕈ쒴돫ꩫ결ꕹꮬꕄ엩ꅁꙁ녎돫뎡꓀ꕈ꣤ꕌꕼ뫘귗쏣Ꝁ꓀쏾ꅁꚨ뷆Ꙙꮬ귗쏣ꅃ꒭뫘귗쏣ꩫꪺꥷ롱ꅁꙢꭥ궱ꓥ쑭꧒놴끑ꅁꙕ깡뮡ꩫꑪꙐꑰ늧ꅁꙝꡈ솾ꅝ1996ꅞꪺ뮡ꩫ룻결ꞹ돆ꅁ걇뇄ꗎ꣤ꥷ롱ꅁ뻣뉺결ꫭ3-1ꅃ ꫭ3-1ꅇ엜볆ꥷ롱ꫭꅇ귗쏣ꩫ 귗쏣ꩫ ꥷ롱 쒴돫 ꑓ뫙ꓱ돫ꅁꑝ둎걏ꭕ뫙ꪺꖴꓱꓨꅁ슲돦꣓뮡둎걏귉ꚹ돫ꦼ 싹쏶 ꑀ뭹Ꙑ껉귝압꣢뫘ꪫ귝꣢뫘띎롱ꪺ귗쏣ꩫ 뇆ꓱ ꗎ떲멣뭹ꩫ곛ꪺꕹꑬꅁ놵ꑇ덳ꑔꙡꕨꫭ륆Ꙑ뵤돲Ꙑ꧊뷨ꪺ띎뙈 뱨뮼 뮡룜ꛦꓥ껉ꅁ끷맯ꑔ뫘ꕈꑗꪺꪫꅁꑪꑰꅂ뮴궫ꅂꖻꖽꅂꗽꯡ…떥ꑀꥷꪺꓱ꣒ꅁꚳꚸꟇꙡ뱨뱨뮼뙩ꪺ귗쏣ꩫ 뎻꽵 ꯡ궱ꪺ뙽뫝ꅁ뭐ꭥ궱ꪺ떲Ꟁꅁ궫뷆Ꙑ볋ꪺ꙲뗼뭹ꕹꅁꭥꯡ뫲놵ꅁ싍셰ꛓꑕꅁꝙ결ꅵ뎻꽵ꅶ귗쏣ꩫ 룪껆꣓랽ꅇꡈ솾ꅁ1996ꅁ귗쏣뻇ꅃ ꅝꑇꅞ쒴돫ꪫꪺꕎꫭ꧊ ꙰ꭥ꧒굺ꅁ쒴돫ꩫ둎걏귉쒴돫ꪫꪺ꽓뷨꣓뮡ꧺ돫엩ꪺ꽓뷨ꅁꛓꙐ쏾쒴돫ꪫ꒤ꑀꥷ라ꚳ룻꣣ꕎꫭ꧊ꅃꓱ꙰ꅇ뎾쏾꒤냛멱돌ꙮ얥결뛀액ꅂꕸ왗ꪺ뎳늡꒤돌ꕘꙗꪺ걏액멱뎳늡ꅁ솿꣬Ꝏ걵라ꗽ띑꣬쒬뽄Ꝏ걵..떥ꅃ ꅝꑔꅞ뭐쒴돫ꪫ곛쏶꒧놡맒둹굺 ꑝ둎걏결쒴돫ꪫꕛꑊ뭐꣤ꚳ곛쏶꧊ꪺ놡맒둹굺ꅁ꣒꙰ꅇ뎾쏾ꅁ빃떾ꓑ결곛쏶놡맒ꅁ굙뱧녹듥껼꦳ꅁ꒣뛈꒣Ꙙ뉺ꑝ때곛쏶ꅆꓫꭇꅁ낪쑡결곛쏶놡맒ꅁ뒸롕ꢽ결꒣곛쏶놡맒ꅃ 34
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꅝꕼꅞ맏ꓥ쏶덳꧊ 맏ꓥ쏶덳꧊ꅁ걏뱳ꝩ꒤꧒롭꧱ꪺ뒡맏ꅁ걏ꝟ뭐ꓥ껗ꪺ꽓쉉걏ꕄꚮ꣣ꚳ곛쏶ꅃ꣒꙰ꅇ뱳ꝩꕄ엩결륱뢣ꅁꭨ맏ꓹꕵ굮ꕘ뉻뭐륱뢣ꚳ쏶ꪺ끴돆ꅁ꙰ꅇꕄ뻷ꅂ뿃맵ꅂ쇤뵌…떥ꅁꕩ뗸결꣣곛쏶꧊ꪺ맏ꓹꅃ굮걏쉜ꑗꯘ뽶ꪫꅂꫡ꿳뻰ꓬꪺ맏ꓹꅁꭨ결때곛쏶꧊ꅃ ꑇꅂ삳엜볆ꪺꥷ롱뭐뿅뙱 ꅝꑀꅞꥷ롱 ꖻ곣ꡳꪺ삳엜볆꓀결ꅵ때뒣ꗜꙞ뻐ꅶꅁ뭐ꅵ뒣ꗜ꧊Ꙟ뻐ꅶ꣢쏾ꅃꛓꡃꑀ쏾꒤ꑓꕝ걁ꭾ땐Ꙟ뻐뭐쓝꧊Ꙟ뻐ꅃ꧒뿗ꅵ때뒣ꗜꙞ뻐ꅶꅁꝙ걏ꛛꗑꙞ띑ꅁ엽꣼듺ꪽ놵뛱뱧ꗘ볐뱳ꝩꪺꭾ땐ꙗ뫙결꛳ꅈ녪뷕ꪺ쓝꧊결꛳ꅈ꒣떹꒩ꗴ꛳뒣ꗜꅃꛓꅵ뒣ꗜ꧊Ꙟ뻐ꅶꅁ걏녎ꭾ땐쓝꧊ꪺꖿ뵔떪껗뒦앓Ꙣ볆뫘꒣Ꙑ뿯뚵꒤ꅁꗑ꣼듺뻌끏뻐ꕨ뿯꣺ꅃꖻ곣ꡳ뇄ꗎNorris&Colmanꅝ1992ꅞꪺ뿅뙱ꓨꚡꙁꕛꕈꅁ냝ꣷ덝군ꪺ뚶Ꟈꅁ걏녎ꚳ뒣ꗜꙞ뻐꧱롭꧳때뒣ꗜꙞ뻐꒧ꯡꅁꕂꑀ궶뛈ꕝ걁ꑀ쏾ꪺ냝썄ꅝ뒣ꗜ꧊걏때뒣ꗜꪺ냝썄ꅞꅃ꣼듺ꖲ뚷썄뢹ꪺ뚶Ꟈ뛱떪ꅁꑝ둎걏뛱륆ꞹꛛꗑꙞ뻐냝썄ꯡꅁꑾ꿠ꙁ슽꣬ꚸ궶Ꙟ떪뒣ꗜ꧊ꪺꙞ뻐냝썄ꅁꕂ꒣꿠ꙁ슽꣬ꭥ궶귗떪껗ꅃ ꅝꑇꅞ엜볆ꪺ뿅뙱 ꖻ곣ꡳꪺ삳엜볆꓀결때뒣ꗜꭾ땐Ꙟ뻐뭐쓝꧊Ꙟ뻐ꅆ뒣ꗜ꧊ꪺꭾ땐Ꙟ뻐뭐쓝꧊Ꙟ뻐..떥ꕼ뚵ꅃꙢꙕ뚵삳엜볆료ꅁ꣼듺굙꿠ꖿ뵔Ꙟ뻐ꅁꝙ녯ꑀ꓀ꅃ 1. 때뒣ꗜꭾ땐Ꙟ뻐ꅇꖿ뵔Ꙟ뻐녯ꑀ꓀ꅆ때ꩫꙞ뻐녯륳꓀ 2. 때뒣ꗜ쓝꧊Ꙟ뻐ꅇꖿ뵔Ꙟ뻐녯ꑀ꓀ꅆ때ꩫꙞ뻐녯륳꓀ 3. 뒣ꗜ꧊ꭾ땐Ꙟ뻐ꅇꖿ뵔Ꙟ뻐녯ꑀ꓀ꅆ때ꩫꙞ뻐녯륳꓀ 4. 뒣ꗜ꧊쓝꧊Ꙟ뻐ꅇꖿ뵔Ꙟ뻐녯ꑀ꓀ꅆ때ꩫꙞ뻐녯륳꓀ 35
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑔꅂꑺ쉚엜뚵 ꅝꑀꅞ?꽁ꑊ땻ꯗ ꚹ덂ꪺ꽁ꑊ땻ꯗ걏쇊뙒꽁ꑊꅁꙢꭥ궱ꓥ쑭놴끑꒤ꑷ뮡ꧺ쇊뙒꽁ꑊ걏ꅵ쇊뙒ꡍ떦쇊뙒겡냊ꓞ끟껸뙏ꪺꛛ쏶땻ꯗꅶꅃ럭믹껦꧹뙑껉ꅁ귓ꑈ믝굮ꓤꕘꪺ썂룻낪ꅁ럭Ꝁꕘ뿹뭾ꡍ떦껉ꅁ꧒늣ꗍꪺ띬ꖢ뭐궷쁉뎣낪ꅃꙝꚹ껸뙏라ꯘꗟꛛꑶ뭐늣ꭾ꒧뚡ꪺ룻뉠ꪺ쏶꧊ꅁꚹ결낪꽁ꑊꪺ놡ꩰꅆ꒧ꅁ럭믹껦ꭋꥹ껉ꅁ귓ꑈꪺꓤꕘ뭐궷쁉ꭄ녠ꚳ궭ꅁ꧳걏맯ꡍ떦ꛒ뙱ꪺ뾦녋ꯗ라궰ꝃꅁꚹ결ꝃ꽁ꑊꪺ놡ꩰꅃꙝ결ꖻ곣ꡳ꒤뿯뻜믹껦룻낪ꪺ떧끏ꮬ륱뢣결ꓞ땯낪꽁ꑊꪺ늣ꭾꅁꛓ믹껦ꭋꥹꪺ걾빶뫫결늣ꗍꝃ꽁ꑊꪺ냓ꭾꅃ ꅝꑇꅞ?꣼듺꽓꧊ ꕝ걁꣼듺ꪺ꧊ꝏ뭐꙾쓖ꅃ꙾쓖ꑗꙝ녯ꛒ뙱꣬ꕩ꿠쇊뙒떧끏ꮬ륱뢣뭐걾빶뫫ꪺ꣼듺빁럭꙾쓖ꅁ걇녎꣤굱Ꙣ15-45랳뚡ꅃ ꅝꑔꅞ?놡뫼 뇄ꗎAngela Y. Lee& Brian Sternthal(1999)ꪺꕼ뚵ꗘꑃ쉉ꓘꯗ놡뫼뙱ꫭꅁ냏꓀ꕘꖿꙖ놡뫼뭐꒤꧊놡뫼ꅃ꣤꒤ꕼ뚵ꗘ꓀ꝏ결ꅇ둤뛋-낪뾳ꅆ썡ꓟ놡-ꙮꓟ놡ꅆ럐쒼-둲꺮ꅁꕈꩱ돠-뙽ꓟꅃꙢꑃ쉉뙱ꫭ꒤ꅁ굙ꕼ뚵ꗘꪺ꓀볆뎣쇍꫱꧳꒤뚡귈4껉ꅁꝙ결꒤꧊놡뫼ꅆ럭ꕼ뚵ꗘꪺ꓀볆곒ꑪ꧳5꓀ꕈꑗꅁꝙ결ꖿꙖ놡뫼ꅃ 36
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꕼ론?ꭥ듺맪엧 Ꙣ뙩ꛦꖿꚡ맪엧ꭥꅁ결ꡄ녯뫫뵔ꪺ귗쏣꓀쏾뭹ꕹꅁꕈꕘ꿠냷뻞꣼듺놡뫼ꪺꓥ뎹ꅃ꧒ꕈꖻ곣ꡳ뙩ꛦꑆ꣢뫘ꭥ듺맪엧ꅃ ꑀꅂꭥ듺ꑀ ꭥ듺ꑀꪺꗘꪺ걏ꕘꙕ귗쏣ꩫꖿ뵔ꪺꕹꮬꅃꖻ곣ꡳ꓀ꝏ녱”떧끏ꮬ륱뢣”뭐”걾빶뫫”덯꣢뚵늣ꭾꪺꙨ뫘꽓꧊꒤ꙕ뿯ꕘ꣢귓ꅁ륂ꗎ쒴돫ꅂ싹쏶ꅂ뇆ꓱꅂ뱨뮼뭐뎻꽵귗쏣ꩫ꣓뱧ꓥ껗ꅃꙢ걾빶뫫ꓨ궱뿯뻜ꪺ꽓꧊결ꅵꗺ뽁ꅶ뭐ꅵ걘덮ꅶꅁꛓ떧끏ꮬ륱뢣ꭨ걏ꅵꙮꪺ뒲볶룋롭ꅶ뭐ꅵ궫뙱뮴ꖩꅶꅃꣃ녍깡ꅝꑇꑑꛬ꒤ꖡ꒤ꓥ꡴ꑪꕼ뻇ꗍꅞꝐꝏ돫뎡꓀ꪺ귗쏣꓀쏾결꛳ꅃꫭ3-2결닄ꑀꚸꭥ듺ꪺ떲ꩇꅇ ꫭ3-2ꅇꭥ듺ꑀ닄ꑀꚸ떲ꩇꫭ 꽓꧊ \ 썄뢹 녍깡맯귗쏣ꩫꪺꝐꥷ 궫뙱뮴ꖩ 뎻꽵 뱨뮼 뇆ꓱ 싹쏶 ꣤ꕌ 1ꅝ싹쏶ꅞ 5 0 3 12 0 2ꅝ뱨뮼ꅞ 0 10 4 0 6 3ꅝ뇆ꓱꅞ 0 3 7 2 8 4ꅝ뎻꽵ꅞ 16 0 0 3 1 뒲볶룋롭 뎻꽵 뱨뮼 뇆ꓱ 싹쏶 ꣤ꕌ 5ꅝ싹쏶ꅞ 0 0 0 18 2 6ꅝ뱨뮼ꅞ 0 10 10 0 0 7ꅝ뇆ꓱꅞ 0 2 16 0 2 8ꅝ뎻꽵ꅞ 17 0 2 0 1 ꗺ뽁 뎻꽵 뱨뮼 뇆ꓱ 싹쏶 ꣤ꕌ 9ꅝ싹쏶ꅞ 0 0 0 20 0 10ꅝ뱨뮼ꅞ 0 9 11 0 0 11ꅝ뇆ꓱꅞ 0 10 9 0 2 12ꅝ뎻꽵ꅞ 20 0 0 0 0 걘덮 뎻꽵 뱨뮼 뇆ꓱ 싹쏶 ꣤ꕌ 13ꅝ싹쏶ꅞ 0 0 0 20 0 14ꅝ뇆ꓱꅞ 2 2 12 0 4 15ꅝ뱨뮼ꅞ 0 10 4 0 6 16ꅝ뎻꽵ꅞ 9 0 3 3 5 37
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 녱ꕈꑗ룪껆ꕩ곝ꕘꅁ떧끏ꮬ륱뢣ꪺꅵ뒲볶룋롭ꅶ뭐걾빶뫫ꪺꅵꗺ뽁ꅶ꽓꧊ꅁꙢ싹쏶뭐뎻꽵귗쏣ꩫꑗꅁ룻Ꙩ꒤ꓥ꡴뻇ꗍ꿠ꖿ뵔ꪺꝐꝏꕘ꣓ꅁ걏Ꙣꅵ뇆ꓱꅶ뭐ꅵ뱨뮼ꅶꑗ때ꩫ뉍랡냏꓀ꕘ꣓ꅃꛜ꧳떧끏ꮬ륱뢣ꪺꅵ궫뙱뮴ꖩꅶ뭐걾빶뫫ꪺꅵ걘덮ꅶ꽓꧊ꅁꙢꕼ뫘귗쏣ꩫ꒤ꛜꓖꚳꑔ뫘ꕈꑗꅁ꒤ꓥ꡴뻇ꗍ때ꩫꝀ뉍랡ꪺꝐꥷꅁꙝꚹꙢꖻ곣ꡳ뇋뇳꒣ꗎꅃ ꙝ결ꛒ뱻꣬걏ꝟꙝ껉뚡ꪺꕞꭐꅁ꣏녯녍깡때ꩫ뿫ꝏꕘ랥결쏾ꪺ뱨뮼뭐뇆ꓱꕹꮬꅁ꧒ꕈꖻ곣ꡳ녎뱨뮼ꕹ뭐뇆ꓱꕹ돦뽗ꧢꕘꅁꣃ맯ꑇꑑꛬ꒤ꓥ꡴뻇ꗍ뙩ꛦ닄ꑇꚸꭥ듺ꅃꫭ3-3결닄ꑇꚸꭥ듺떲ꩇꅃ ꫭ3-3ꅇꭥ듺ꑀ닄ꑇꚸ떲ꩇꫭ 꽓꧊/썄뢹 녍깡맯귗쏣ꩫꪺꝐꥷ 뒲볶녍꣮ 뱨뮼 뇆ꓱ ꣤ꕌ 1뱨뮼 12 8 0 2뇆ꓱ 3 17 0 ꗺ뽁 뱨뮼 뇆ꓱ ꣤ꕌ 3뱨뮼 12 7 1 4뇆ꓱ 3 16 1 Ꙣ닄ꑇꚸꭥ듺ꯡꅁ땯쒱ꑷ랥결놵꫱귬ꗽ륷듁ꪺ떲ꩇꅁ뇆ꓱꕹꮬꑷ뒶륍샲녯녍깡ꪺ뭻Ꙑꅁ땍ꛓꙢ뱨뮼ꕹꮬ꒤ꅁ쇶땍닅Ꙙ떲ꩇꅁꕵ뙗륌ꑀꕢꙨꪺ녍깡Ꙑ띎ꅁ뮡ꩁꑏ땹뛻꒣ꢬꅃ 걇ꛓꅁꖻ곣ꡳꡍꥷ녱뱨뮼ꩫꪺ귬ꥬꥷ롱ꑕꓢꅁꕵ굮ꑀ꿫ꑪ늳쒱녯덯ꪫ걏꣣ꚳ뱨ꚸ띐ꅁ꿠ꪫꪺꑪꑰꅂ뮴궫ꅂꝎ볶ꅂꭇ띴…떥뇆ꙃꕘ뚶Ꟈꅃꢺ맪엧꒤ꪺꕹꮬ덝군ꅁꕵ굮ꑪ늳꒽뭻ꪺ뚶Ꟈ뇆ꙃꛬꑬꅁꝙ멣ꚨ뱨뮼ꪺ굮ꗳꅃꚹ띑ꩫꅁ꧳걏뇄ꗎꭋꝑꧢ볋ꩫꅁꑆꕼꑑꛬ뻇ꗍꅁ뙩ꛦ닄ꑔꚸꪺꭥ듺ꅃꫭ3-4-1뭐ꫭ3-4-2결닄ꑔꚸꭥ듺ꪺ떲ꩇꅃ ꫭ3-4-1ꅇꭥ듺ꑀ닄ꑔꚸ떲ꩇꫭ 뇆Ꟈꚸ볆꓀끴ꫭꅝꝎ볶땻ꯗꅞ 뚵ꗘ 뇆Ꟈ닄ꑀꛬ 뇆Ꟈ닄ꑇꛬ 뇆Ꟈ닄ꑔꛬ 걵ꓴ 2 3 35 둈궷 3 32 5 Ꙃ뎷 35 5 0 38
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ3-4-2ꅇꭥ듺ꑀ닄ꑔꚸ떲ꩇꫭ 뇆Ꟈꚸ볆꓀끴ꫭꅝꧺꭇ땻ꯗꅞ 뚵ꗘ 뇆Ꟈ닄ꑀꛬ 뇆Ꟈ닄ꑇꛬ 뇆Ꟈ닄ꑔꛬ 걐ꗺ 1 6 33 ꓫꗺ 0 33 7 뚧ꗺ 39 1 0 ꑇꅂꭥ듺ꑇ ꭥ듺ꑇꪺꗘꪺꅁ걏띑ꕘ꿠냷뻞꣼듺놡뫼ꪺ둃꒶ꑵ꣣ꅃꖻ곣ꡳ꓀ꝏ뿯ꕘꑔ뵧꾺룜ꅁ뭐ꑔ뵧띳뭄꧊ꓥ뎹ꅁ듁뇦Ꙣ꣤꒤ꅁ꿠꓀ꝏꕘꕩꕈꓞ땯꣼듺ꚳꖿ궱놡뫼뭐ꭏ꯹꒤꧊놡뫼ꪺꓥ뎹ꅃꭥ듺ꑇ꣏ꗎAngela Y. Lee& Brian Sternthal(1999)ꪺꕼ뚵ꗘꑃ쉉ꓘꯗ놡뫼뙱ꫭ꣓뿅뙱ꅃ뇄ꗎꭋꝑꧢ볋ꅁ뿯꣺ꕼꑑꛬ꣼룕꓀결꣢닕ꅁꑀ닕곝ꑔ뵧꾺룜쏾ꪺꓥ뎹ꅁꕴꑀ닕ꭨ곝ꑔ뵧띳뭄꧊ꪺꓥ뎹ꅁꕈ쇗ꝋ놡뫼ꑺ쉚ꅃ맪엧ꪺꓨꩫꅁ걏엽ꡃꛬ꣼듺곝ꞹꑀ뵧ꓥ뎹ꅁꭋꗟ꣨엽꣼듺뛱륆뙱ꫭꪺ냝썄ꅃꫭ3-5결ꭥ듺ꑇ꒤ꪺ떲ꩇꅃ ꫭ3-5ꅇꭥ듺ꑇ떲ꩇꫭ 둤뛋/낪뾳 썡ꓟ놡/ꙮꓟ놡 럐쒼/둲Ꟗ ꩱ돠/뙽ꓟ ꓥ뎹ꑀ ꓥ뎹ꑇ 5 ꓥ뎹ꑔ 5 꾺룜ꑀ 꾺룜ꑇ 꾺룜ꑔ ꗑꫭ3-5꒤ꅁ땯쒱ꓥ뎹ꑀꪺꖭꞡ꓀볆ꅁꙢꕼ귓뚵ꗘ뎣ꯜ놵꫱4꓀ꅁ걇뿯꣺꣤Ꝁ결뻞꒤꧊놡뫼ꪺꑵ꣣ꅁꛓ꾺룜ꑇ뭐꾺룜ꑔꪺꖭꞡ꓀볆ꅁꙢꕼ귓뚵ꗘ뎣뙗륌5꓀꒧ꑗꅁꕂ꣢꾺룜ꪺ셠ꥍ꙲볆곹뭐ꓥ뎹ꑀ곛럭ꅁ걇Ꙑ껉뿯뻜꣢Ꝁ결뻞ꖿꙖ놡뫼ꪺ둃꒶ꅃ 39
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄꒭론?곣ꡳ덝군 ꑀꅂ맪엧덝군 ꖻ곣ꡳ꓀결ꑔ귓ꑬ곣ꡳꅁ닄ꑀ귓ꕄ굮듺룕돫꒤ꅵ쒴돫ꪫꪺꕎꫭ꧊ꅶ맯Ꙟ뻐껄ꩇꪺ뱶암ꅆ닄ꑇ귓ꕄ굮듺룕ꅵ맏ꓥ쏶덳꧊ꅶ맯Ꙟ뻐껄ꩇꪺ뱶암ꅆ닄ꑔ귓ꕄ굮듺룕돫꒤ꅵ쒴돫ꪫ곛쏶놡맒꒧둹굺ꅶ맯Ꙟ뻐껄ꩇꪺ뱶암ꅃꑔ귓곣ꡳ꒤ꅁ곒ꚳꅵ귗쏣ꩫꅶꪺꕄ엜볆꙳Ꙣꅁꣃꕛꑊ쇊뙒꽁ꑊꅂ꣼룕꽓꧊..떥ꑺ쉚엜볆ꅃ 귌녎꧒ꚳ곣ꡳ엜볆뻣Ꙙꯡꅁ땯깩ꕘꑇꑑꑋ귓맪엧닕ꅃ꣤꒤ꅁ닄ꑀ닕꣬닄ꑑ꒻닕쇵쓝곣ꡳꑀꅁ닄ꑑꑃ꣬ꑇꑑꕼ닕쇵쓝곣ꡳꑇꅃꛓ곣ꡳꑔꅁ낣ꑆꑇꑑ꒭꣬ꑇꑑꑋ닕ꕾꅁ꓀꩒룪껆껉ꥼ꣏ꗎ꣬곣ꡳꑇ꒤ꪺ뎡꓀볋ꖻꅃ꿷녎꧒ꚳꪺ곣ꡳ맪엧닕띊뻣꙰ꫭ3-6뭐ꫭ3-7ꅇ 40
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ3-6ꅇ곣ꡳꑀ맪엧덝군ꫭ 곣ꡳꑀ 닕ꝏ 귗쏣ꩫ 쒴돫ꪫꕎꫭ꧊ 쇊뙒꽁ꑊ 놡뫼 1 싹쏶 때 낪 ꖿꙖ 뎻꽵 ꚳ ꝃ ꖿꙖ 2 싹쏶 때 ꝃ ꖿꙖ 뎻꽵 ꚳ 낪 ꖿꙖ 3 싹쏶 ꚳ 낪 ꖿꙖ 뎻꽵 때 ꝃ ꖿꙖ 4 싹쏶 ꚳ ꝃ ꖿꙖ 뎻꽵 때 낪 ꖿꙖ 5 뱨뮼 때 낪 ꖿꙖ 뇆ꓱ ꚳ ꝃ ꖿꙖ 6 뱨뮼 때 ꝃ ꖿꙖ 뇆ꓱ ꚳ 낪 ꖿꙖ 7 뱨뮼 ꚳ 낪 ꖿꙖ 뇆ꓱ 때 ꝃ ꖿꙖ 8 뱨뮼 ꚳ ꝃ ꖿꙖ 뇆ꓱ 때 낪 ꖿꙖ 9 싹쏶 때 낪 ꒤꧊ 뎻꽵 ꚳ ꝃ ꒤꧊ 10 싹쏶 때 ꝃ ꒤꧊ 뎻꽵 ꚳ 낪 ꒤꧊ 11 싹쏶 ꚳ 낪 ꒤꧊ 뎻꽵 때 ꝃ ꒤꧊ 12 싹쏶 ꚳ ꝃ ꒤꧊ 뎻꽵 때 낪 ꒤꧊ 13 뱨뮼 때 낪 ꒤꧊ 뇆ꓱ ꚳ ꝃ ꒤꧊ 14 뱨뮼 때 ꝃ ꒤꧊ 뇆ꓱ ꚳ 낪 ꒤꧊ 15 뱨뮼 ꚳ 낪 ꒤꧊ 뇆ꓱ 때 ꝃ ꒤꧊ 16 뱨뮼 ꚳ ꝃ ꒤꧊ 뇆ꓱ 때 낪 ꒤꧊ 41
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ3-7ꅇ곣ꡳꑇ뭐곣ꡳꑔ맪엧덝군ꫭ 곣ꡳꑇ뭐곣ꡳꑔ 닕ꝏ 귗쏣ꩫ 맏ꓥ쏶덳 놡맒 쇊뙒꽁ꑊ 17 싹쏶 때 때 낪 뎻꽵 ꚳ 때 ꝃ 18 싹쏶 ꚳ 때 낪 뎻꽵 때 때 ꝃ 19 뱨뮼 때 때 낪 뇆ꓱ ꚳ 때 ꝃ 20 뱨뮼 ꚳ 때 낪 뇆ꓱ 때 때 ꝃ 21 뇆ꓱ 때 때 낪 뱨뮼 ꚳ 때 ꝃ 22 뇆ꓱ ꚳ 때 낪 뱨뮼 때 때 ꝃ 23 뎻꽵 때 때 낪 싹쏶 ꚳ 때 ꝃ 24 뎻꽵 ꚳ 때 낪 싹쏶 때 때 ꝃ 25 싹쏶 ꚳ ꚳ 낪 뎻꽵 ꚳ ꚳ ꝃ 26 싹쏶 ꚳ ꚳ ꝃ 뎻꽵 ꚳ ꚳ 낪 27 뱨뮼 ꚳ ꚳ 낪 뇆ꓱ ꚳ ꚳ ꝃ 28 뱨뮼 ꚳ ꚳ ꝃ 뇆ꓱ ꚳ ꚳ 낪 돆뗹ꅇ 1. 곣ꡳꑇ결닄ꑑꑃ닕꣬닄ꑇꑑꕼ닕 2. ꫭ꒤ꚳꛇꛢ뫴꦳ꪺꅁ결곣ꡳꑔꪺ뇄ꗎ곣ꡳꑇ꒧볋ꖻ 42
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑇꅂ맪엧걹땻 맪엧ꪺꝀꩫꅁ결곝ꞹ뱳ꝩꖻꙁꙞ떪냝ꣷ꧒뒣ꕘꪺ냝썄ꅃ뱳ꝩꖻꙀꚳ꒻녩뱳ꝩꅁ꣤꒤ꕼ녩결뛱ꕒ뱳ꝩꅁ꣢녩결ꗘ볐뱳ꝩꅃꡃꑀ꣼듺Ꙑ껉라곝꣬낪쇊뙒꽁ꑊ뭐ꝃ쇊뙒꽁ꑊꪺꗘ볐뱳ꝩꙕꑀ녩ꅃ뱳ꝩ쉜꧱뚶Ꟈ꙰ꑕ맏꧒ꗜꅇ 뛱 ꕒ ꗘ볐ꑀ 뛱ꕒ 뛱ꕒ ꗘ볐ꑇ 뛱ꕒ 맏3-4ꅇ뱳ꝩ쉜꧱ꚸꟇ맏 ꕼ귓뛱ꕒ뱳ꝩ뿯뻜ꝃꭾ땐ꪾꙗꯗꪺ늣ꭾꅁꛓꗘ볐뱳ꝩꭨ꣺뗪샀ꭾ땐ꙗꅁꕈ쇗ꝋ뉻ꚳ늣ꭾꪺꙌ뙈맯꣼듺ꪺꙞ뻐늣ꗍꑺ쉚ꅃꕼ귓뛱ꕒ뱳ꝩ꓀ꝏ결ꅇ릺껉ꕎ녍띾뿽궵ꯇꅂꞹ과ꕄ롱과썃뻷멣ꅂNEOꭏ빩ꭾꅁꕈ띒룖깸ꕨꛃ뺯ꅃ 뻣귓맪엧걹땻ꑪ교ꕩ꓀결ꑔꡂ왊ꅁꕵꚳꙢꡂ왊ꑇ껉ꅁ곣ꡳꑀ뭐곣ꡳꑇꅂꑔ늤ꚳ깴늧ꅁꛓ꣤ꕌꡂ왊ꭨ곛Ꙑꅁ꿷ꫭꙃ꙰ꑕꅇ ꫭ3-8ꅇ맪엧ꡂ왊ꫭ ꡂ왊 Ꝁꩫ 1 ꅩ곣ꡳꑀꅂꑇꅂꑔꅪ땯ꑕ뱳ꝩꖻ뭐냝ꣷꑰꕕꅁ뷐꣼듺꺳꣬ꯡꅁꗽꙢ냝ꣷꑰꕕꪺ궺궶ꅁ뛱ꑗ뱳ꝩꖻꪺ뵳뢹ꕈ귓ꑈ냲ꖻ룪껆ꅝ꧊ꝏ뭐꙾쓖ꅞꅃꙢ꣼듺뛱ꙮꯡꅁ굮ꡄ꣤낱ꑕ냊Ꝁꅁ꒣굮슽빜뱳ꝩꖻ뭐냝ꣷꑰꕕ 2 ꅩ곣ꡳꑀꅪ뙩ꛦ맪엧뮡ꧺꯡꅁ뷐꣼듺ꗽ곝ꓥ뎹ꅁ껉뚡곹ꑀ꓀쓁ꅁ땍ꯡ엽꣼듺ꗜ슽빜뱳ꝩꅁꡃ녩뱳ꝩ빜얪ꑇꑑ곭쓁ꅃ ꅩ곣ꡳꑇꅂꑔꅪ뙩ꛦ맪엧뮡ꧺꯡꅁ엽꣼듺ꗜ슽빜뱳ꝩꅁꡃ녩뱳ꝩ빜얪ꑇꑑ곭쓁ꅃ 3 1. ꅩ곣ꡳꑀꅂꑇꅂꑔꅪ곝ꞹ꒻녩뱳ꝩꯡꅁ뷐꣼듺ꗟꝙ슽뙽냝ꣷꑰꕕꅁ썄뢹뚶ꟇꝀ떪ꅁ떪썄껉꒣ꕩ슽빜뱳ꝩꖻꅁꕂ떪썄ꯡ꒣꿠ꙁ슽꣬ꭥ궶귗떪껗ꅃ 43
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑔꅂ맪엧맯뙈 ꖻ곣ꡳ뇄꣺ꭋꝑꧢ볋ꩫꅁꕄ굮볋ꖻ꣓ꛛ꒤ꖡꑪ뻇뫞끼뻇ꗍꅁꕈ뮲꒯ꑪ뻇뙩귗뎡뻇ꗍꅁ꙾쓖놱꣮Ꙣ15-45랳꒧뚡ꅃ곣ꡳꑀꅁꚳꑑ꒻귓맪엧닕ꅁꡃꑀ닕맪엧닕륷군뭠뚰ꑑ꒭귓곣ꡳ볋ꖻꅃ곣ꡳꑇ뭐곣ꡳꑔꅁꙀ군ꑑꑇ귓맪엧닕ꅁꡃꑀ닕뭠뚰ꑇꑑꛬ곣ꡳ볋ꖻꅃ걇ꛓ믝굮ꪺꚳ껄셠볋ꖻ볆결480ꗷꅃ맪엧ꯡꙀꙞꚬ557ꗷ냝ꣷꅁꛓ맪믚ꚳ껄냝ꣷ볆결542ꗷꅃ 44
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄롶뎹 룪껆꓀꩒ 닄ꑀ론?룪껆꓀꩒ꓨꩫ ꖻ곣ꡳꕈSPSSꝀ결룪껆닎군꓀꩒ꪺꑵ꣣ꅁ꧒륂ꗎ꣬ꪺ닎군ꓨꩫꅁꕝ걁ꑆꅁ뽗ꗟ볋ꖻT샋ꥷꅂ돦ꙝꑬ엜늧볆꓀꩒ꅝOne-Way ANOVAꅞꅁꑇꙝꑬ엜늧볆꓀꩒ꅝTwo-Way ANOVAꅞꅁꕈScheffe’sꙨ궫ꓱ룻ꩫꅃ꣤꒤엣뗛ꓴ럇냏꓀결ꑔ귓뱨ꚸꅇ***결P<ꅁ**결P<ꅁ*결P<ꅃꕈꑕ끷맯Ꙣꖻ곣ꡳ꒤꧒륂ꗎꪺꙕ뫘닎군ꓨꩫꝀꑀ꒶닐ꅃ ꑀꅂ?뽗ꗟ볋ꖻT샋ꥷ 럭엜볆꓀닕뛈ꚳ꣢닕ꅁꭨ꣏ꗎ뽗ꗟ볋ꖻT샋ꥷꅁ꣓놴끑꣢롳엩뚡ꪺꖭꞡ귈걏ꝟꚳ깴늧ꅃꖻ곣ꡳꝑꗎꚹꩫ놴끑ꛛ엜볆ꅝ맏ꓥ쏶덳꧊ꅂꕎꫭ꧊ꅂ놡맒ꅞ맯꧳삳엜볆ꅝꙞ뻐껄ꩇꅞ걏ꝟꚳ엣뗛깴늧ꅃ ꑇꅂ?돦ꙝꑬ엜늧볆꓀꩒ꅝOne-Way ANOVAꅞ Ꙣ놴끑Ꙩ귓롳엩ꪺꖭꞡ귈걏ꝟꚳ엣뗛깴늧껉ꅁ믝굮뇄ꗎ돦ꙝꑬ엜늧볆꓀꩒ꅃꖻ곣ꡳ꒤녎ꗎꚹꩫ놴끑ꛛ엜볆ꅝ귗쏣꓀쏾ꅞꪺ맯꧳삳엜볆ꅝꙞ뻐껄ꩇꅇꚳ때뒣ꗜꪺꭾ땐쓝꧊Ꙟ뻐ꅞ걏ꝟꚳ엣뗛깴늧ꅃ ꑔꅂ?ꑇꙝꑬ엜늧볆꓀꩒ꅝTwo-Way ANOVAꅞ 놴끑꣢엜볆ꪺ쏶ꭙꅁꕈ샋뗸엜볆뚡걏ꝟ꣣ꗦ꒬Ꝁꗎꅁꭨ믝굮뇄ꗎꑇꙝꑬ엜꓀꩒볆꓀꩒ꅃꙢꖻ곣ꡳ꒤믝굮꣏ꗎꑇꙝꑬ엜늧볆꓀꩒꣓샋뗸꣢엜볆ꅝ귗쏣꓀쏾ꅂꕎꫭ꧊ꅆ귗쏣꓀쏾ꅂ놡맒…떥ꅞ꒧뚡걏ꝟꚳꗦ꒬Ꝁꗎꅁꛓ늣ꗍ맯삳엜볆ꅝꙞ뻐껄ꩇꅞꪺ뱶암ꅃ ꕼꅂ?ScheffeꙨ궫ꓱ룻ꩫ ꛛ엜볆맯삳엜볆ꪺ엜늧볆꓀꩒ꅁ굙결엣뗛ꅃꭨꕩꕈꝀꟳ뙩ꑀꡂꪺ꣢꣢ꚨ45
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 맯ꓱ룻ꩫꅁScheffeꙨ궫ꓱ룻ꩫ걏늳Ꙩꚨ맯ꓱ룻ꩫ꒤룻녠ꗎꪺꑀ뫘ꅃꚹꩫꕩ샋ꥷꙨ롳엩꣢꣢뚡ꪺꖭꞡ귈걏ꝟꚳ엣뗛깴늧ꅃ꣒꙰ꅇ굙ꕈ엜늧볆꓀꩒샋ꥷꕘꅁ꒣Ꙑ귗쏣꓀쏾맯꧳Ꙟ뻐껄ꩇꚳ엣뗛뱶암ꅁꚹ껉믝덺륌ScheffeꙨ궫ꓱ룻ꙁꕨ뵔ꥷꅁ걏귾꣢뫘귗쏣ꩫꪺꙞ뻐껄ꩇꚳꧺ엣깴늧ꅃ 46
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑇ론?낲뮡엧쏒 ꖻ낲뮡샋엧땻Ꟈꅁꗽ놴끑ꕄ엜볆덹ꚨꪺ껄ꩇꅁꚸꛓ놴끑ꑺ쉚엜볆꧒늣ꗍꪺ뱶암ꅃ듁뇦ꕈ룻ꚳ뇸뉺ꪺꓨꚡꅁ꣓뙩ꛦꖻ곣ꡳ꒧샋ꥷꅃ ꑀꅂ?뭐ꕄ엜볆곛쏶ꪺ샋ꥷ 낲뮡1ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡1-1ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡1-2ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡1-3ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡1-4ꅇ돫꒤ꅁ꒣Ꙑ귗쏣꓀쏾ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-1-1ꅇ꒣Ꙑ귗쏣꓀쏾ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ ꛛ엜볆 삳엜볆 ꖭꞡ귈 ꅝ귗쏣ꅞ 싹쏶 때뒣ꗜꭾ땐Ꙟ뻐 뇆ꓱ 뱨뮼 뎻꽵 싹쏶 때뒣ꗜ쓝꧊Ꙟ뻐 뇆ꓱ 뱨뮼 뎻꽵 싹쏶 뒣ꗜ꧊ꭾ땐Ꙟ뻐 뇆ꓱ 뱨뮼 뎻꽵 싹쏶 뒣ꗜ꧊쓝꧊Ꙟ뻐 뇆ꓱ 뱨뮼 뎻꽵 47
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-1-2ꅇ꒣Ꙑ귗쏣꓀쏾맯Ꙟ뻐껄ꩇꪺ돦ꙝꑬ엜늧볆꓀꩒ ꛛ엜볆 엜볆 F귈 P귈 엣뗛꧊ Scheffe’sꓱ룻 귗쏣꓀쏾 때뒣ꗜꭾ땐 ꒣엣뗛 - 때뒣ꗜ쓝꧊ ꒣엣뗛 - 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 - 뒣ꗜ꧊쓝꧊ ** 엣뗛 싹쏶>뇆ꓱ ꅩ꓀꩒뭐끑뷗ꅪ ꫭ4-1-2뇄ꗎStudy1꒤뭠뚰ꪺ룪껆ꅁ롧륌ANOVA꓀꩒ꯡꅁ땯뉻Ꙣ뒣ꗜ꧊쓝꧊Ꙟ뻐ꑗꚳ엣뗛깴늧ꅃꛓ롧륌뙩ꑀꡂꪺScheffeeꙨ궫ꓱ룻뭐ꖭꞡ귈Ꝑꥷꅁ땯뉻돫귗쏣꓀쏾꒤ꅁ굙꣏ꗎꅵ싹쏶ꅶꪺꙞ뻐껄ꩇ라낪꧳ꅵ뇆ꓱꅶꅃ 뙩ꑀꡂ냑빜ꖭꞡ귈ꫭ4-1-1껉ꅁ땯쒱꒣뫞Ꙣ뒣ꗜ꧊때뒣ꗜꭾ땐Ꙟ뻐ꑗꅁꕼ뫘귗쏣ꖭꞡ귈둘ꕇ걏ꯜ곛꫱ꪺꅃꛓꙢ쓝꧊Ꙟ뻐ꑗꅁ땵ꕹꮬꪺꅵ싹쏶ꅶ뭐ꅵ뎻꽵ꅶꙞ뻐껄ꩇ늤꣎꧳ꕹꮬꪺꅵ뇆ꓱꅶ뭐ꅵ싹쏶ꅶꅃ ꕼ뚵삳엜볆꒤ꅁ늣ꗍ엣뗛깴늧ꪺ뛈ꚳꑀ뚵ꅁ꣤ꕌ꙰때뒣ꗜꭾ땐ꅂ때뒣ꗜ쓝꧊ꅁꕈ뒣ꗜ꧊ꭾ땐Ꙟ뻐껄ꩇ뎣꒣엣뗛ꅃꡳ꣤귬ꙝꅁꕩ꿠걏ꙝ결껸뙏Ꙣꡓꚳꗴ꛳냊뻷ꑕꅁ빜얪쓝꧊셣Ꙩꪺ뱳ꝩ껉ꅁꕵ라꣺귗쏣ꓥꕹ꒤ꪺ쏶쇤꙲ꚨ뵵꿁ꅝcueꅞ꣓꯷듪Ꙟ뻐ꅃꕈ교귗쏣꓀쏾ꙢꙞ뻐ꑗ때ꩫ덹ꚨꓓꑪ뱶암ꅃ ꛓ땵ꕹꮬꪺꅵ싹쏶ꅶ라ꓱꕹꮬꪺꅵ뇆ꓱꅶꅁ꣏ꑈꚳ룻꣎끏뻐ꪺ귬ꙝꅁꕩ꿠ꑝ뭐ꚹꚳ쏶ꅃꙝ결땵ꕹꮬꪺ귗쏣ꅁꓱ룻깥꧶뉦꣺ꕘ뙄ꡄ궫쉉ꚨ쏶쇤꙲ꅁꕈ교ꚳ룻꣎ꪺꙞ뻐ꅃ 48
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡2ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡2-1ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡2-2ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡2-3ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡2-4ꅇ돫꒤ꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-2-1ꅇ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ ꛛ엜볆ꅝꕎꫭ꧊ꅞ 삳엜볆 ꖭꞡ귈 때 때뒣ꗜꭾ땐Ꙟ뻐 ꚳ 때 때뒣ꗜ쓝꧊Ꙟ뻐 ꚳ 때 뒣ꗜ꧊ꭾ땐Ꙟ뻐 ꚳ 때 뒣ꗜ꧊쓝꧊Ꙟ뻐 ꚳ ꫭ4-2-2ꅇ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊맯Ꙟ뻐껄ꩇꪺT샋ꥷꫭ ꛛ엜볆 엜볆 T귈 P귈ꅝ싹Ꟁꅞ엣뗛꧊ ꞡ귈ꓱ룻 때뒣ꗜꭾ땐 ꒣엣뗛 ꚳ>때 쒴돫ꪫꪺꕎꫭ꧊ 때뒣ꗜ쓝꧊ ** 엣뗛 ꚳ>때 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 ꚳ>때 뒣ꗜ꧊쓝꧊ * 엣뗛 ꚳ>때 ꅩ꓀꩒뭐끑뷗ꅪ ꗑꑗꫭ4-2-2ꕩ곝ꕘꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ때뒣ꗜ쓝꧊Ꙟ뻐뭐뒣ꗜ꧊쓝꧊Ꙟ뻐ꑗꅁ샋ꥷꕘꚳ엣뗛깴늧ꅁ닅Ꙙ낲뮡2-1~2-2ꪺ낲덝ꅃ뙩ꑀꡂꕈꖭꞡ귈ꓱ룻ꅝ냑빜ꫭ4-2-1ꅞꅁ땯뉻쒴돫ꪫ꣣ꕎꫭ꧊ꪺꅁ쓝꧊Ꙟ뻐껄ꩇ굮ꓱ때ꕎꫭ꧊ꪺ결꣎ꅃ 쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ때뒣ꗜꭾ땐Ꙟ뻐뭐뒣ꗜ꧊ꭾ땐Ꙟ뻐샋ꥷꕘ때엣뗛깴늧ꅃ뙩ꑀꡂꓱ룻ꖭꞡ귈ꅝ냑빜ꫭ4-2-1ꅞꅁ쇶때ꯜꧺ엣ꪺ깴뙚ꅁꕩ땯쒱ꚳꕎꫭ꧊ꪺꭾ땐Ꙟ뻐껄ꩇ꒴늤낪꧳때ꕎꫭ꧊ꪺꅃ 놴ꡳꙢ쓝꧊Ꙟ뻐꒤ꅁꙞ뻐껄ꩇ룻ꧺ엣ꪺ귬ꙝꅁꚳꕩ꿠걏ꙝ결ꅵ쒴돫ꪫꅶ49
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 결ꓥ껗꒤ꅁ뮡ꧺ늣ꭾ쓝꧊ꓥ꙲ꪺꑀ뎡ꗷꅁ걇꿠뱗ꕛ껸뙏맯늣ꭾ쓝꧊ꪺꩠ띎ꅁꙝꛓ늣ꗍ룻꣎ꪺ끏뻐ꅃ ꛜ꧳ꭾ땐Ꙟ뻐룻꒣ꧺ엣ꪺ귬ꙝꅁꕩ꿠걏ꭾ땐ꙗ뫙곛맯꧳늣ꭾ쓝꧊ꅁ뭐뱳ꝩꗘ볐끔꺧ꪺ쏶덳꧊룻ꝃꅁ꧒ꕈ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뱶암ꅁꝀꗎ꧳ꭾ땐Ꙟ뻐껉ꅁ꒣굙쓝꧊Ꙟ뻐ꢺ꿫ꪽ놵ꅃ 낲뮡3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡3-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡3-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡3-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡3-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-3-1ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꫭ4-3-2ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때ꕎꫭ꧊ ꚳꕎꫭ꧊ 50
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-3-3ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꫭ4-3-4ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꫭ4-3-5ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆ꗦ꒬Ꝁꗎ 엜볆 F귈 P귈 엣뗛꧊ 때뒣ꗜꭾ땐 * 엣뗛 귗쏣꓀쏾뭐ꕎꫭ꧊ 때뒣ꗜ쓝꧊ * 엣뗛 뒣ꗜ꧊ꭾ땐 ** 엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧륌ꑇꙝꑬ엜늧볆꓀꩒ꯡꅁꕩ땯뉻Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ때뒣ꗜꭾ땐뭐쓝꧊Ꙟ뻐ꅁꕈ뒣ꗜ꧊ꭾ땐Ꙟ뻐껄ꩇꑗꚳ엣뗛깴늧ꅃꚹ닅Ꙙ낲뮡3-1~3-3ꪺ낲덝ꅃꙢ뒣ꗜ꧊쓝꧊Ꙟ뻐ꭨ때엣뗛깴늧ꅁ꒣ꓤ꯹낲뮡3-4ꪺ낲덝ꅃ 때뒣ꗜꭾ땐Ꙟ뻐ꓨ궱ꅁꕩꕈꙢ맏4-1꒤땯뉻ꅁ럭귗쏣꓀쏾결ꅵ싹쏶ꅶ뭐ꅵ뇆ꓱꅶ껉ꅁ때ꕎꫭ꧊ꪺ쒴돫ꪫꙞ뻐껄ꩇ룻꣎ꅁ땍ꛓꙢꅵ뱨뮼ꅶ뭐ꅵ뎻꽵ꅶꪺ꓀쏾ꑕꅁ쒴돫ꪫ꣣ꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇꛓ룻꣎ꅃ 때뒣ꗜ쓝꧊Ꙟ뻐ꓨ궱ꅁ꧳맏4-2꒤ꕩ곝ꕘꅁꙢꕼ뫘꒣Ꙑꪺ귗쏣꓀쏾ꑕꅁ쒴돫ꪫ꣣ꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇꅁ뎣ꓱ쒴돫ꪫ때ꕎꫭ꧊ꪺ결꣎ꅃ꣤꒤ꕈꅵ뇆ꓱꅶꪺꙞ뻐껄ꩇ곛깴돌Ꙩꅃ뒫ꕹ룜뮡ꅁ굙Ꙣ뇆ꓱꪺ귗쏣꓀쏾ꑕꅁ꣏ꗎ꣣ꚳꕎꫭ꧊ꪺ쒴돫ꪫ라덹ꚨꧺ엣ꪺ끏뻐껄ꩇꅃ 뒣ꗜ꧊ꭾ땐Ꙟ뻐ꓨ궱ꅁꙢ맏4-3꒤ꕩ곝ꕘꅁ럭귗쏣꓀쏾결ꅵ뇆ꓱꅶ껉ꅁ때ꕎ51
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ꧊ꪺ쒴돫ꪫꙞ뻐껄ꩇ룻꣎ꅁ굙귗쏣꓀쏾결ꅵ싹쏶ꅶꅂꅵ뱨뮼ꅶ뭐ꅵ뎻꽵ꅶꅁꚳꕎꫭ꧊ꪺ쒴돫ꪫꅁ라ꚳ룻꣎ꪺꙞ뻐껄ꩇꅃ 뒣ꗜ꧊쓝꧊ꓨ궱ꅁ쇶땍샋ꥷꯡꣃꡓꚳ엣뗛깴늧ꅁ꒣ꓤ꯹3-4ꪺ낲덝ꅃ냑ꛒ꣤ꖭꞡ귈ꫭ껉ꅝ냑빜ꫭ4-3-4ꅞꅁꕩꕈ땯뉻ꑀ귓쇍뛕ꅁ꧒ꚳꪺ귗쏣ꩫꙢ쒴돫ꪫꚳꕎꫭ꧊껉ꅁ뻣엩ꛓꢥ쇙걏라ꚳ룻꣎ꪺꙞ뻐껄ꩇꅃꅵ싹쏶ꅶ꒤ꅁ쇶땍쒴돫ꪫ때ꕎꫭ꧊ꪺꖭꞡ귈늤낪꧳ꚳꕎꫭ꧊ꅁ땍ꛓ꣢곛뙚곆꫱ꅁꕩ뗸결둘ꕇ때깴ꝏꅃꙢꕼ뫘귗쏣ꩫ꒤ꅁꕈꅵ뇆ꓱꅶ뭐ꅵ뎻꽵ꅶꪺꖭꞡ귈깴늧룻ꧺ엣ꅁ뎣걏Ꙣ쒴돫ꪫꚳꕎꫭ꧊ꪺꙞ뻐라ꧺ엣쁵꧳때ꕎꫭ꧊껉ꅃ ꒣뫞걏Ꙣ때뒣ꗜ걏뒣ꗜ꧊ꭾ땐Ꙟ뻐ꑗꅁ뎣땯쒱ꅵ뇆ꓱꅶꙢ쒴돫ꪫ때ꕎꫭ꧊껉ꅁꛓꙞ뻐껄ꩇ라룻꣎ꅃꡳ꣤귬ꙝꅁꕩ꿠걏ꙝ결귓ꑈꗎꕈ뇀멖ꭾ땐뭐쓝꧊ꪺ뭻ꪾ룪랽걏ꥷꪺꅃꙢ쓝꧊Ꙟ뻐ꓨ궱ꅁ쇶땍ꕼ뫘귗쏣꓀쏾꒤ꅁ뎣걏ꚳꕎꫭ꧊ꪺꓱ때ꕎꫭ꧊ꪺꙞ뻐껄ꩇ꣎ꅁ꣤꒤ꕈꅵ뇆ꓱꅶꪺꙞ뻐ꖭꞡ꓀볆곛깴돌Ꙩꅃ덯엣ꗜ쒴돫ꪫ꣣ꕎꫭ꧊껉라엽껸뙏맯뇆ꓱꕹꚳ룻Ꙩꪺꩠ띎ꅁꕩ꿠ꙝꚹꑊ룻Ꙩꪺ뭻ꪾ룪랽ꅁ꧒ꕈ맯쓝꧊Ꙟ뻐룻ꚳ산ꝕꅃꛓꅵ뇆ꓱꅶꪺꭾ땐Ꙟ뻐ꑗꅁꙝ뭻ꪾ룪랽덑쑙궫ꗊ꓀ꅁꙝꛓꙞ뻐껄ꩇ라엜ꪺ룻깴ꅃ ⸶때뒣⸵ꗜꭾ땐Ꙟ뻐⸴ꕎꫭ꧊†††††때⸳†††††ꚳ싹쏶뇆ꓱ뱨뮼뎻꽵귗쏣ꩫ 맏4-1ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ-때뒣ꗜꭾ땐Ꙟ뻐 52
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ⸴때뒣⸳ꗜ쓝꧊Ꙟ뻐⸲⸱ꕎꫭ꧊†††††때〮?†††††ꚳ싹쏶뇆ꓱ뱨뮼뎻꽵귗쏣ꩫ 맏4-2ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ-때뒣ꗜ쓝꧊Ꙟ뻐 ⸹ꚳ뒣⸸ꗜꭾ땐Ꙟ뻐⸷ꕎꫭ꧊†††††때⸶†††††ꚳ싹쏶뇆ꓱ뱨뮼뎻꽵귗쏣ꩫ 맏4-3ꅇ귗쏣꓀쏾뭐ꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ-뒣ꗜ꧊ꭾ땐Ꙟ뻐 53
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡4ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡4-1ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡4-2ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡4-3ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡4-4ꅇ돫꒤ꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-4-1ꅇ걏ꝟꚳ곛쏶놡맒둹굺ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ ꛛ엜볆ꅝ놡맒둹굺ꅞ 삳엜볆 ꖭꞡ귈 때 때뒣ꗜꭾ땐Ꙟ뻐 ꚳ 때 때뒣ꗜ쓝꧊Ꙟ뻐 ꚳ 때 뒣ꗜ꧊ꭾ땐Ꙟ뻐 ꚳ 때 뒣ꗜ꧊쓝꧊Ꙟ뻐 ꚳ ꫭ4-4-2ꅇ걏ꝟꚳ곛쏶놡맒둹굺맯Ꙟ뻐껄ꩇꪺT샋ꥷꫭ ꛛ엜볆 엜볆 T귈 P귈ꅝ싹Ꟁꅞ엣뗛꧊ ꞡ귈ꓱ룻 때뒣ꗜꭾ땐 ꒣엣뗛 ꚳ>때 쒴돫ꪫꪺ곛쏶놡때뒣ꗜ쓝꧊ ** 엣뗛 ꚳ>때 맒둹굺 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 ꚳ>때 뒣ꗜ꧊쓝꧊ ** 엣뗛 ꚳ>때 ꅩ꓀꩒뭐끑뷗ꅪ ꗑꑗꫭ4-4-2ꕩꕈ곝ꕘꅁ쒴돫ꪫ걏ꝟꚳ곛쏶놡맒ꪺ둹굺ꅁꙢ때뒣ꗜ쓝꧊Ꙟ뻐ꅁꕈ뒣ꗜ꧊쓝꧊Ꙟ뻐ꅁꞡ덹ꚨ엣뗛깴늧ꅃꙁ뙩ꑀꡂꓱ룻ꖭꞡ귈ꅝ냑빜ꫭ4-4-1ꅞꯡꅁ땯쒱꒣뫞걏Ꙣ뒣ꗜ꧊쇙걏때뒣ꗜꪺ놡ꩰꑕꅁꚳ곛쏶놡맒둹굺ꪺ쓝꧊Ꙟ뻐뎣쁵꧳ꡓꚳ곛쏶놡맒둹굺ꪺꅁꚹ닅Ꙙ낲뮡4-2뭐4-4ꪺ낲덝ꅃ 땍ꛓꅁ꒣뫞걏뒣ꗜ꧊때뒣ꗜꪺꭾ땐Ꙟ뻐ꅁ롧륌ANOVA샋ꥷ때엣뗛깴늧ꅃꙁ뙩ꑀꡂ냑ꛒ꣤ꖭꞡ귈ꫭ4-4-1ꅁ쇶땍깴늧꒣ꑪꅁꕩ땯쒱꒴걏ꚳ놡맒둹굺ꪺꙞ뻐껄ꩇ늤꣎꧳때놡맒둹굺ꪺꅃ ꡳ꣤ꭾ땐Ꙟ뻐ꖭꞡ귈깴뙚꒣ꑪꪺ귬ꙝꅁꕩ꿠뭐ꭥ굺ꅵ쒴돫ꪫꚳ때ꕎꫭ꧊ꅶꪺ54
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 놡쏾ꅃꙝ결ꅵ쒴돫ꪫ곛쏶놡맒꒧둹굺ꅶꅁ꒴걏뮡ꧺ늣ꭾ쓝꧊ꓥ꙲ꪺꑀ뎡ꗷꅁ꧒ꕈ럭껸뙏빜얪꣬놡맒둹굺껉ꅁꕩ꿠라뱗ꕛ맯꧳뱳ꝩꓥꕹꪺ끔꺧꽁ꑊꅁꙝꛓꙢ쓝꧊Ꙟ뻐ꑗꚳ룻결ꖿ궱ꕂꪽ놵ꪺ뱶암ꅃ걏ꅁꭾ땐ꙗ뫙뭐뮡ꧺꓥ꙲뎡꓀ꪺ덳떲꧊룻ꑰꅁ걇ꛓꅵ쒴돫ꪫ곛쏶놡맒꒧둹굺ꅶꅁꕩ꿠때ꩫ맯ꭾ땐Ꙟ뻐늣ꗍ녪ꑪ뭐ꧺ엣Ꝁꗎꅃ ꚹꕾꅁꭾ땐Ꙟ뻐룻꒣ꧺ엣ꪺ귬ꙝꅁ쇙ꚳꕴ뫘ꕩ꿠꧊ꅃꙝ결ꕛꑊ놡맒둹굺ꪺꓥ꙲떲멣ꅁꯗ라ꓱ귬ꗽꕹꑬꅁꕈ교껸뙏Ꙣ셁룑쓝꧊ꪺ뮡ꧺꓥ꙲껉ꅁꖲ뚷ꫡ뙏룻Ꙩꪺ뭻ꪾ룪랽ꕨ덂뉺ꅃ덯꣏녯껸뙏맯꧳꣤ꕌ룪끔ꪺ꽁쉹ꅝ꙰ꭾ땐ꅞꅁ뛈꿠꣏ꗎ돑빬ꪺ뭻ꪾ룪랽ꅁ뻉교맯ꭾ땐ꙗ뫙ꚳ룻깴ꪺꙞ뻐ꅃ 낲뮡5ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡5-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡5-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡5-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡5-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맯쒴돫ꪫ걏ꝟꚳ곛쏶놡맒둹굺ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-5-1ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때놡맒 ꚳ놡맒 55
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-5-2ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때놡맒 ꚳ놡맒 ꫭ4-5-3ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때놡맒 ꚳ놡맒 ꫭ4-5-4ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때놡맒 ꚳ놡맒 ꫭ4-5-5ꅇ귗쏣꓀쏾뭐놡맒둹굺ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆ꗦ꒬Ꝁꗎ 엜볆 F귈 P귈 엣뗛꧊ 때뒣ꗜꭾ땐 ꒣엣뗛 귗쏣꓀쏾뭐곛쏶놡맒둹굺 때뒣ꗜ쓝꧊ ꒣엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧륌샋ꥷꯡꅁꕩ꧳ꫭ4-5-5꒤땯뉻ꅁ걏ꝟꚳ곛쏶놡맒꒧둹굺ꅁꙢꙕ귗쏣꓀쏾ꪺꙞ뻐껄ꩇꑗꅁꣃꡓꚳ엣뗛ꪺ깴늧ꅁꙝꛓ꒣ꓤ꯹낲뮡5ꪺ낲덝ꅃꙁ뙩ꑀꡂꓱ룻ꙕ삳엜볆ꪺꖭꞡ귈ꯡꅝ냑빜ꫭ4-5-1~4-5-4ꅞꅁ땯뉻꒣뫞Ꙣꗴ꛳ꑀ귓귗쏣꓀쏾ꑕꅁꚳ맯쒴돫ꪫꕛ뗹놡맒둹굺ꪺꙞ뻐껄ꩇ뎣낪꧳때놡맒둹굺ꪺꅃ Ꙣꙕ귗쏣꓀쏾ꑕꅁꚳ놡맒둹굺ꪺꙞ뻐껄ꩇ뭐ꡓꚳ놡맒둹굺ꪺ깴늧꒣ꑪ꒧귬ꙝꅁꕩ꿠걏럭껸뙏빜얪ꙕ귗쏣ꕹꮬ껉ꅁ뛈라끏뻐쏶쇤꙲Ꝁ결Ꙟ뻐ꪺ뵵꿁ꅁꛓ쒴돫ꕹ꒤ꪺ쏶쇤꙲ꦹꦹ걏쒴돫ꪫꖻꢭꅁꚹ껉ꚳ놡맒뮡ꧺꪺ쇶ꕩ꿠라뙩ꑀꡂꙡ뱗ꕛ꽁ꑊꅁ맯쒴돫ꪫꪺ꽓꧊뙩ꛦ뇀멖ꅁꙝ결Ꙑ뫘귗쏣ꩫꪺ쒴돫ꪫꣃ때깴늧ꅁ걇ꛓ뱶암라궰ꝃꅃ 56
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡6ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡6-1ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡6-2ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡6-3ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡6-4ꅇ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-6-1ꅇ맏ꓥ걏ꝟꚳ쏶덳꧊ꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ ꛛ엜볆ꅝ맏ꓥ쏶셰꧊ꅞ 삳엜볆 ꖭꞡ귈 때 때뒣ꗜꭾ땐Ꙟ뻐 ꚳ 때 때뒣ꗜ쓝꧊Ꙟ뻐 ꚳ 때 뒣ꗜ꧊ꭾ땐Ꙟ뻐 ꚳ 때 뒣ꗜ꧊쓝꧊Ꙟ뻐 ꚳ ꫭ4-6-2ꅇ맏ꓥ걏ꝟꚳ쏶덳꧊맯Ꙟ뻐껄ꩇꪺT샋ꥷꫭ ꛛ엜볆 엜볆 T귈 P귈ꅝ싹Ꟁꅞ엣뗛꧊ ꞡ귈ꓱ룻 때뒣ꗜꭾ땐 ꒣엣뗛 ꚳ>때 맏ꓥ쏶덳꧊ 때뒣ꗜ쓝꧊ * 엣뗛 ꚳ>때 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 ꚳ>때 뒣ꗜ꧊쓝꧊ * 엣뗛 ꚳ>때 ꅩ꓀꩒뭐끑뷗ꅪ ꗑꑗꫭ4-6-2ꪺ떲ꩇ땯뉻ꅁ맏ꓥꚳ때쏶덳꧊ꕵꚳꙢ때뒣ꗜ쓝꧊ꅁꕈ뒣ꗜ꧊쓝꧊ꪺꙞ뻐ꑗꚳ엣뗛깴늧ꅁ닅Ꙙ낲뮡6-2뭐6-4ꪺ낲덝ꅃ롧륌ꖭꞡ귈ꪺꓱ룻ꅝ냑빜ꫭ4-6-1ꅞꅁ땯뉻ꚳ맏ꓥ쏶덳꧊ꪺ쓝꧊Ꙟ뻐라ꓱ때맏ꓥ쏶덳꧊ꪺ쓝꧊Ꙟ뻐결꣎ꅃꙢꭾ땐ꪺꙞ뻐ꓨ궱ꅁ롧샋ꥷꯡ때엣뗛깴늧ꅁ꒣ꓤ꯹낲뮡6-1뭐6-3ꪺ낲덝ꅃ걏ꅁ롧냑ꛒꖭꞡ귈ꫭ4-6-1ꯡꅁ땯뉻ꚳ맏ꓥ쏶덳꧊ꪺꭾ땐Ꙟ뻐ꅁ꒣뫞걏뒣ꗜ꧊쇙걏때뒣ꗜꪺꅁ꒴늤쁵꧳때맏ꓥ쏶덳꧊ꪺꅃ 놴끑쓝꧊라ꓱꭾ땐Ꙟ뻐룻깥꧶엣뗛ꪺ귬ꙝꅁꕩ꿠걏껸뙏Ꙣ곝꣬곛쏶맏ꓹ57
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 껉ꅁ라녎맏ꓹ뗸결ꑀ귓롳뚰늣ꭾ쓝꧊ꪺ뵵꿁ꅁ꧳걏꿠덺륌맏ꓹ뭐뱳ꝩ꒤ꪺ늣ꭾ쓝꧊늣ꗍ덳떲ꅁ뱗ꕛꙞ뻐껄ꩇꅃꕴꕾꅁꑝꕩ꿠걏꙰ꓥ쑭꧒놴끑ꪺꅁ곛쏶맏ꓹꕩ꿠라ꓞ땯껸뙏띑끟맯쏾늣ꭾꪺ꣏ꗎ롧엧ꅁꙝꚹꅁꓱ룻깥꧶Ꙟ띑끟늣ꭾꪺ쓝꧊ꅃ때곛쏶꧊ꪺ맏ꓹꅁꭨ때ꚹ껄ꩇꅃ ꛜ꧳ꭾ땐Ꙟ뻐룻쓝꧊Ꙟ뻐꒣깥꧶엣뗛ꪺ귬ꙝꅁꕩ꿠걏뱳ꝩ꒤ꪺ맏ꓹ뭐늣ꭾ쓝꧊덳떲꧊룻녪ꅁ꣒꙰ꅇ곝꣬걾빶뫫뉾ꑬꪺ맏ꓹꅁ둎ꕩ꿠셰띑꣬쁙빶낮뉢ꅂꗺꭇ떥ꪺ늣ꭾ쓝꧊ꅃ곛맯꣓뮡ꅁꑀ꿫뱳ꝩ맏ꓹ뭐ꭾ땐ꙗ뫙셡꣏곛쏶ꅁ쏶셰꧊라ꓱ쓝꧊결깺ꅁꕈ교Ꙟ뻐껄ꩇ라룻깴ꅃ 낲뮡7ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡7-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡7-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡7-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡7-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-7-1ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때맏ꓥ쏶덳 ꚳ맏ꓥ쏶덳 ꫭ4-7-2ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때맏ꓥ쏶덳 ꚳ맏ꓥ쏶덳 58
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-7-3ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때맏ꓥ쏶덳 ꚳ맏ꓥ쏶덳 ꫭ4-7-4ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 때맏ꓥ쏶덳 ꚳ맏ꓥ쏶덳 ꫭ4-7-5ꅇ귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆ꗦ꒬Ꝁꗎ 엜볆 F귈 P귈 엣뗛꧊ 때뒣ꗜꭾ땐 ꒣엣뗛 귗쏣꓀쏾뭐맏ꓥ쏶덳꧊ 때뒣ꗜ쓝꧊ ꒣엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ Ꙣꫭ4-7-5꒤ꅁꕩ땯뉻맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꅁ맯꧳ꙕ귗쏣꓀쏾ꪺꙞ뻐껄ꩇꅁꣃ때늣ꗍ엣뗛ꪺ깴늧ꅃ꧒ꕈꅁꣃ꒣ꓤ꯹낲뮡7ꪺ낲덝ꅃ땍ꛓꅁ뙩ꑀꡂ왛맮ꙕ삳엜볆ꪺꖭꞡ귈ꫭ4-7-1 ~ 4-7-4ꅁ땯뉻꒣뫞Ꙣꗴ꛳ꑀ귓귗쏣꓀쏾ꑕꅁꚳ맏ꓥ쏶덳꧊ꪺꙞ뻐껄ꩇ뎣늤낪꧳때맏ꓥ쏶덳ꪺꅃ Ꙣꙕ귗쏣꓀쏾ꑕꅁ맏ꓥ걏ꝟ꣣ꚳ쏶덳꧊ꪺꙞ뻐껄ꩇꅁꡓꚳ엣뗛깴늧ꪺ귬ꙝꅁꕩ꿠걏쒴돫귗쏣ꩫ뱗ꕛ빜얪ꪺ끔꺧꽁ꑊ땻ꯗꅁꛓ꣏빜얪뇄꣺꒤ꖡ룴깼볒ꚡꕨ뇀멖뱳ꝩ끔꺧---뗛궫뭐늣ꭾ곛쏶ꪺ쓝꧊뮡ꧺꓥꅁꙝꛓ궰ꝃ때곛쏶맏ꓹ꧒늣ꗍꪺ뱶암ꅃ 59
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑇꅂꑺ쉚엜볆꒧놴끑 낲뮡8ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡8-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡8-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡8-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡8-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꑫ꧊뭐ꡫ꧊ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-8-1ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꡫ ꑫ ꫭ4-8-2ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꡫ ꑫ ꫭ4-8-3ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꡫ ꑫ ꫭ4-8-4ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꡫ ꑫ 60
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-8-5ꅇ귗쏣꓀쏾뭐꧊ꝏꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆 ꑺ쉚엜볆 엜볆 F귈 P귈 엣뗛꧊ 귗쏣꓀쏾 ꧊ꝏ 때뒣ꗜꭾ땐 ꒣엣뗛 때뒣ꗜ쓝꧊ ꒣엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧륌ꑇꙝꑬ엜늧볆꓀꩒ꯡꅁ녱ꑗꫭ4-8-5ꕩ땯뉻ꅁ꧊ꝏ맯꧳꒣Ꙑ귗쏣꓀쏾ꪺꙞ뻐껄ꩇ때엣뗛깴늧ꅃ뒫ꕹ룜뮡ꅁꡫ꧊ꑫ꧊궱맯꒣Ꙑ귗쏣꓀쏾ꪺ뱳ꝩ껉ꅁ때뷗Ꙣ때뒣ꗜꭾ땐뭐쓝꧊Ꙟ뻐ꅁ걏뒣ꗜ꧊ꪺꭾ땐쓝꧊Ꙟ뻐ꑗꅁꖭꞡ귈뎣ꡓꚳ엣뗛깴늧ꅃꙝꚹ낲뮡8꒣ꚨꗟꅃ왛맮륌ꖭꞡ귈ꫭ4-8-1 ~ 4-8-4ꯡꅁꕩ땯뉻쇶땍ꡫ꧊뭐ꑫ꧊Ꙣ궱맯ꙕ귗쏣꓀쏾껉Ꙟ뻐껄ꩇ깴늧꒣ꑪꅁ걏ꑫ꧊Ꙣꙕ삳엜볆꒤ꪺꖭꞡ귈꒤ꅁ궱맯꒣Ꙑ귗쏣꓀쏾ꅁꙞ뻐껄ꩇ쇙걏늤쁵꧳ꡫ꧊ꅃ 낲뮡9ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺ꙢꙞ뻐껄ꩇꑗꚳ엣뗛깴늧 낲뮡9-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ때뒣ꗜꭾ땐Ꙟ뻐ꑗꚳ엣뗛깴늧 낲뮡9-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ때뒣ꗜ쓝꧊Ꙟ뻐ꑗꚳ엣뗛깴늧 낲뮡9-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꑗꚳ엣뗛깴늧 낲뮡9-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ꙾쓖꒣Ꙑꪺ꣼듺Ꙣ뒣ꗜ꧊쓝꧊Ꙟ뻐ꑗꚳ엣뗛깴늧 ꫭ4-9-1ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 19랳ꕈꑕ 20~29랳 30랳ꕈꑗ 61
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-9-2ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 19랳ꕈꑕ 20~29랳 30랳ꕈꑗ ꫭ4-9-3ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 19랳ꕈꑕ 20~29랳 30랳ꕈꑗ ꫭ4-9-4ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 19랳ꕈꑕ 20~29랳 30랳ꕈꑗ ꫭ4-9-5ꅇ귗쏣꓀쏾뭐꙾쓖ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆 ꑺ쉚엜볆 엜볆 F귈 P귈 엣뗛꧊ 귗쏣꓀쏾 ꙾쓖 때뒣ꗜꭾ땐 ꒣엣뗛 때뒣ꗜ쓝꧊ ꒣엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧륌샋ꥷꯡꅁꙢꫭ4-9-5꒤ꕩ땯뉻ꅁ꙾쓖Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ뎣꒣라덹ꚨ엣뗛ꪺ뱶암ꅁ걇ꛓ뇀슽낲뮡9ꪺ꧒ꚳ낲덝ꅃꙁ뙩ꑀꡂꓱ룻륌ꖭꞡ귈ꫭ4-9-1~ 4-9-4ꯡꅁꣃꖼ땯뉻ꚳ쇍뛕꙳Ꙣꅃ ꡳ꣤귬ꙝꅁꕩ꿠걏ꖻ곣ꡳꥼ덺륌꣤ꕌ꿠뱗녪끏뻐ꪺꓨꚡꓥ꙲뻞꣓뱶암Ꙟ뻐껄ꩇꅁꕈ교껸ꯚ덯뫘ꙝ꙾쓖ꓞ끟ꪺ끏뻐깴늧ꅃ땍ꛓꅁ덯ꚳꯝ녎꣓곣ꡳ낵뙩ꑀꡂꪺ끑뷗ꅃ 62
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡10ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣ꙐꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡10-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡10-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡10-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡10-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁ쇊뙒꽁ꑊ땻ꯗ꒣Ꙑꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-10-1ꅇ귗쏣꓀쏾뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ 삳엜볆 ꛛ엜볆 쇊뙒꽁ꑊ땻ꯗ ꖭꞡ귈 ꅝ귗쏣ꅞ 때뒣ꗜꭾ땐Ꙟ뻐 싹쏶 낪 ꝃ 뇆ꓱ 낪 ꝃ 뱨뮼 낪 ꝃ 뎻꽵 낪 ꝃ 때뒣ꗜ쓝꧊Ꙟ뻐 싹쏶 낪 ꝃ 뇆ꓱ 낪 ꝃ 뱨뮼 낪 ꝃ 뎻꽵 낪 ꝃ 뒣ꗜ꧊ꭾ땐Ꙟ뻐 싹쏶 낪 ꝃ 뇆ꓱ 낪 ꝃ 뱨뮼 낪 ꝃ 뎻꽵 낪 ꝃ 63
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꧓놵ꑗꫭ4-10-1ꅇ귗쏣꓀쏾뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ 삳엜볆 ꛛ엜볆 쇊뙒꽁ꑊ땻ꯗ ꖭꞡ귈 ꅝ귗쏣ꅞ 뒣ꗜ꧊쓝꧊Ꙟ뻐 싹쏶 낪 ꝃ 뇆ꓱ 낪 ꝃ 뱨뮼 낪 ꝃ 뎻꽵 낪 ꝃ ꫭ4-10-2ꅇ귗쏣꓀쏾뭐꽁ꑊꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆 ꑺ쉚엜볆 엜볆 F귈 P귈 엣뗛꧊ 귗쏣꓀쏾 쇊뙒꽁ꑊ 때뒣ꗜꭾ땐 ** 엣뗛 때뒣ꗜ쓝꧊ *** 엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧꓀꩒ꯡ뻣뉺꙰ꫭ4-10-2ꕩꕈ땯뉻ꅁ꽁ꑊ땻ꯗꙢ꒣Ꙑꪺ귗쏣꓀쏾ꑕꅁ라맯때뒣ꗜꭾ땐뭐쓝꧊ꪺꙞ뻐껄ꩇ덹ꚨ뱶암ꅁ닅Ꙙ낲뮡10-1뭐10-2ꪺ낲덝ꅃ Ꙣ뒣ꗜ꧊ꭾ땐뭐쓝꧊Ꙟ뻐ꑕꅁ둎때엣뗛껄ꩇꅁꙝꚹ꒣ꓤ꯹낲뮡10-3뭐10-4ꪺ낲덝ꅃꙁ뙩ꑀꡂꓱ룻ꞡ귈ꅝ냑빜ꫭ4-10-1ꅞꯡꅁꕩ땯쒱Ꙣ뒣ꗜ꧊ꭾ땐꒤ꅁꅵ싹쏶ꅶꅂꅵ뇆ꓱꅶ뭐ꅵ뱨뮼ꅶꅁ뎣걏ꝃ쇊뙒꽁ꑊ껉ꅁꙞ뻐껄ꩇ늤꣎ꅁꛓ낪쇊뙒꽁ꑊ껉ꅁ냟ꚳꅵ뎻꽵ꅶꪺꙞ뻐룻꣎ꅃꛜ꧳Ꙣ뒣ꗜ꧊쓝꧊Ꙟ뻐ꓨ궱ꅁ꒣뫞ꗴ꛳귗쏣ꩫꅁ뎣ꕈ낪쇊뙒꽁ꑊ껉ꅁꚳ룻꣎ꪺꙞ뻐껄ꩇꅃ Ꙣ삳엜볆결때뒣ꗜꭾ땐Ꙟ뻐ꪺ맏5-1꒤ꕩꕈ곝ꕘꅁꙢ쇊뙒꽁ꑊ땻ꯗ낪껉ꅁ뇄ꗎꅵ싹쏶ꅶ뭐ꅵ뱨뮼ꅶꪺ귗쏣꓀쏾ꅁ껄ꩇ룻깴ꅆꛓꙢ쇊뙒꽁ꑊ땻ꯗꝃ껉ꅁꅵ뇆ꓱꅶ뭐ꅵ뎻꽵ꅶꪺ귗쏣꓀쏾꧒덹ꚨꙞ뻐껄ꩇ룻깴ꅃ 놴끑Ꙣ낪쇊뙒꽁ꑊ껉ꅁꅵ싹쏶ꅶ뭐ꅵ뱨뮼ꅶꪺ때뒣ꗜꭾ땐Ꙟ뻐ꛓ꒣꣎ꪺ귬64
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꙝꅁꕩ꿠걏ꙝ결ꅵ싹쏶ꅶꙢꓥꕹ료ꑀ뭹귝ꑇ롱ꅆꅵ뱨뮼ꅶꙢꓥ롱꒤녡ꚳ뱨뱨뮼뙩ꪺ뮴궫뭐ꑪꑰꅁ꣢뎣꒣릳ꅵ뇆ꓱꅶ뭐ꅵ뎻꽵ꅶꕵ뻖ꚳ돦꿂ꪺ띎뙈ꅃ꧒ꕈꅁ껸뙏굙굮뉍랡뿫뭻ꕘꅵ싹쏶ꅶ뭐ꅵ뱨뮼ꅶꪺ닓띌깴늧ꅁ둎녯ꑊ룻ꑪꪺ뭻ꪾ룪랽ꕨ덂뉺ꅁꝟꭨꯜ깥꧶둎ꦿ늤ꅃꙢ낪쇊뙒꽁ꑊꑕꅁ껸뙏ꚳ룻꣎ꪺꩠ띎ꑏꅁꙝꛓ룻깥꧶뿫뭻ꕘ덯꣢뫘귗쏣ꪺ꽓ꛢꅃ땍ꛓꅁ럭껸뙏룻Ꙩꩠ띎ꑏ꧱Ꙣ둹굺늣ꭾ쓝꧊ꪺ귗쏣껉ꅁ곛맯ꪺ둎뛈꿠꓀끴룻ꓖꪺ뭻ꪾ룪랽Ꙣꭾ땐끏뻐ꑗꅁ걇ꛓꭾ땐Ꙟ뻐껄ꩇ라룻깴ꅃ꒧ꅁꙢꝃ쇊뙒꽁ꑊꪺ놡ꩰꑕꅁꙝ결ꩠ띎ꑏ룻깴ꅁꙝꛓꙢ뿫뭻귗쏣깴늧꧒ꑊꪺ뭻ꪾ룪랽ꚳ궭ꅁ꧒ꕈꚳ빬ꑏꕨꩠ띎꣬ꭾ땐ꙗ뫙ꅁ걇ꛓꭾ땐Ꙟ뻐곛맯ꑗ라룻꣎ꅃ 맪엧꒤왛곝ꡃ뵧뱳ꝩꪺ껉뚡ꥷ결ꑇꑑ곭쓁ꅃ낪꽁ꑊ놡ꩰꑕꅁꙝ뇄꣺꒤ꖡ룴깼ꪺ뇀멖ꓨꚡꅁ라ꓱ룻ꩠ띎뭐늣ꭾ쓝꧊곛쏶ꪺ끔꺧ꅁ걇ꛓ라ꫡ뙏룻Ꙩꪺ껉뚡Ꙣ빜얪쓝꧊ꪺꓥ꙲ꑗꅁꕈ교빜얪ꞹ쓝꧊뮡ꧺꯡ꿠꓀끴Ꙣ끏뻐ꭾ땐ꪺ껉뚡꒣Ꙩꅁꛓ덯뫘놡Ꙣ뿫쏑룻ꝸ쏸ꪺ싹쏶뭐뱨뮼ꑗꅁꕩ꿠걏ꟳ결ꧺ엣ꅃꛓꝃ꽁ꑊ놡ꩰꑕꅁ맯꧳쓝꧊ꪺ녍ꩠ땻ꯗ꒣낪ꅁꙝꛓ껸뙏ꑪ늤쉳쓽륌쓝꧊ꯡꅁ둎라ꫡ껉뚡Ꙣ왛곝뭐쓝꧊룻때ꪽ놵쏶덳ꪺ끔꺧ꅁ꧒ꕈ곛맯낪꽁ꑊꛓꢥꅁꕩ꿠낱꽤Ꙣꭾ땐ꪺ껉뚡룻ꅁ걇ꛓꓱ룻끟꣓ꅁꭾ땐Ꙟ뻐라룻꣎ꅃ Ꙣ삳엜볆결때뒣ꗜ쓝꧊Ꙟ뻐ꪺ맏5-2꒤ꕩꕈ곝ꕘꅁ쇊뙒꽁ꑊ땻ꯗ낪껉ꅁ뇄ꗎꅵ싹쏶ꅶꅂꅵ뱨뮼ꅶ뭐ꅵ뎻꽵ꅶꪺ귗쏣꓀쏾ꅁꙞ뻐껄ꩇ룻꣎ꅁ꣤꒤ꑓꕈꭥ꣢ꪺꞡ볆깴늧룻ꑪꅃꛓ쇊뙒꽁ꑊ땻ꯗꝃ껉ꅁꅵ뇆ꓱꅶꪺ귗쏣꓀쏾Ꙟ뻐껄ꩇ룻꣎ꅁ깴뙚ꚳ궭ꅃ 놴ꡳꙢꙕ귗쏣꓀쏾ꑕꅁ낪꽁ꑊ뭐ꝃ꽁ꑊꪺ뒣ꗜ꧊ꭾ땐뭐쓝꧊Ꙟ뻐껄ꩇꅁꡓꚳ엣뗛깴늧ꪺ귬ꙝꅁꕩ꿠걏ꙝ결뒣ꗜ꧊ꭾ땐뭐쓝꧊Ꙟ뻐쓝꧳ꙁ뭻ꛦ결ꅁ빜얪ꑈ꒣ꖲ끏녯ꓓ룔뫉ꅁꕵ굮ꚳꑀ쉉쉉뗯떷남룱닅Ꙙ뢣꒤꧒꽤꙳ꪺꙌ뙈ꅝꚳꕩ꿠꽵ꪺ끏녯ꅁꑝꚳꕩ꿠걏뭐륌ꕨ걏ꛓꭄꪺ끏뻐덳떲ꑆꅞꅁꭋꕩ꿠뿯ꕘꖿ뵔떪껗ꅁꑝꙝꚹꙢ꽁ꑊ땻ꯗ꒣Ꙑꪺ놡ꩰꑕꅁ깴늧꒣라ꓓꑪꅃ땍ꛓꅁꙢ때뒣ꗜꭾ땐뭐쓝꧊Ꙟ뻐ꅁ굮꿠뛱ꕘꖿ뵔떪껗ꅁꖲ땍걏꽵ꪺ끏녯ꅃ덯뫘뵔꓁ꪺ끏뻐ꅁꖲ뚷Ꙣ빜얪껉꿓뙏룻ꑪꪺ뭻ꪾ룪랽ꅁ걇ꛓ꽁ꑊ땻ꯗꪺ낪ꝃꅁ라맯돌ꯡꪺꙞ뻐껄ꩇ늣ꗍ룻엣뗛ꪺ뱶암ꅃ??65
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ⸶때뒣⸵ꗜꭾ땐Ꙟ뻐⸴꽁ꑊ땻ꯗ†††††낪⸳†††††ꝃ싹쏶뇆ꓱ뱨뮼뎻꽵귗쏣ꩫ 맏4-4ꅇ귗쏣꓀쏾뭐꽁ꑊꪺꗦ꒬Ꝁꗎ-때뒣ꗜꭾ땐Ꙟ뻐 ⸵⸴때뒣ꗜ쓝꧊Ꙟ뻐⸳⸲꽁ꑊ땻ꯗ⸱†††††낪〮?†††††ꝃ싹쏶뇆ꓱ뱨뮼뎻꽵귗쏣ꩫ 맏4-5ꅇ귗쏣꓀쏾뭐꽁ꑊꪺꗦ꒬Ꝁꗎ-때뒣ꗜ쓝꧊Ꙟ뻐 66
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡11ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤Ꙟ뻐껄ꩇꚳ엣뗛깴늧 낲뮡11-1ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡11-2ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡11-3ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡11-4ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ꒣Ꙑꪺ쇊뙒꽁ꑊ땻ꯗꑕꅁ꣤뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-11-1ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 낪꽁ꑊ ꝃ꽁ꑊ 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꫭ4-11-2ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 낪꽁ꑊ ꝃ꽁ꑊ 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꫭ4-11-3ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 낪꽁ꑊ ꝃ꽁ꑊ 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꫭ4-11-4ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 낪꽁ꑊ ꝃ꽁ꑊ 때ꕎꫭ꧊ ꚳꕎꫭ꧊ 67
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-11-5ꅇꕎꫭ꧊뭐꽁ꑊꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆 ꑺ쉚엜볆 엜볆 F귈 P귈 엣뗛꧊ ꕎꫭ꧊ 쇊뙒꽁ꑊ 때뒣ꗜꭾ땐 ꒣엣뗛 때뒣ꗜ쓝꧊ ꒣엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧륌샋ꥷꯡꅁꕩꕈꙢꫭ4-11-5꒤땯쒱쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꙢ쇊뙒꽁ꑊꪺꑺ쉚ꑕꅁꙞ뻐껄ꩇꣃ꒣라ꚳ엣뗛깴늧ꅃꙝꚹ꒣ꓤ꯹낲뮡11ꅃ걏ꅁ롧륌뙩ꑀꡂꪺ냑빜ꖭꞡ귈ꫭ4-11-2 뭐 4-11-4ꯡꅁꕩꕈ땯뉻Ꙣ쓝꧊Ꙟ뻐ꓨ궱ꅁ쇶땍Ꙟ뻐껄ꩇ깴늧꒣ꑪꅁꑪ곹ꕩ곝ꕘ낪꽁ꑊꪺꙞ뻐껄ꩇꓱꝃ꽁ꑊꪺ늤꣎ꅁꕂ돫꒤쒴돫ꪫ꣣ꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇ라ꓱ꒣꣣ꚳꕎꫭ꧊ꪺ결꣎꒧쇍뛕ꅃꛓ녱ꫭ4-11-1뭐4-11-3꒤ꅁꭨ땯뉻Ꙣꭾ땐Ꙟ뻐ꓨ궱ꅁꡓꚳ덗ꭨꕩ둍ꅃ ꡳ꣤ꕎꫭ꧊뭐꽁ꑊ땻ꯗꗦ꒬Ꝁꗎ꒣엣뗛ꪺ귬ꙝꅁꕩ꿠걏걙ꑀꓨꅝꕎꫭ꧊ꅞꪺ뱶암룻녪ꅁꛓ듮ꝃꑆꕴꑀꓨꅝ꽁ꑊ땻ꯗꅞ꧒덹ꚨꪺ뱶암ꅃꙝꚹꅁꑾ땯ꗍꙢꚳꕎꫭ꧊ꅂꝃ꽁ꑊ걏때ꕎꫭ꧊ꅂ낪꽁ꑊꪺ놡ꩰꑕꅁꗧꚳ꒣뿹ꪺꙞ뻐껄ꩇꅃ 낲뮡12ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡12-1ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜꭾ땐Ꙟ뻐꣣ꚳ엣뗛깴늧 낲뮡12-2ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜ쓝꧊Ꙟ뻐꣣ꚳ엣뗛깴늧 낲뮡12-3ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊ꭾ땐Ꙟ뻐꣣ꚳ엣뗛깴늧 낲뮡12-4ꅇ돫Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐꣣ꚳ엣뗛깴늧 68
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-12-1ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꒤꧊놡뫼 ꖿꙖ놡뫼 ꫭ4-12-2ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꒤꧊놡뫼 ꖿꙖ놡뫼 ꫭ4-12-3ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꒤꧊놡뫼 ꖿꙖ놡뫼 ꫭ4-12-4ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 싹쏶 뇆ꓱ 뱨뮼 뎻꽵 ꒤꧊놡뫼 ꖿꙖ놡뫼 ꫭ4-12-5ꅇ귗쏣꓀쏾뭐놡뫼ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆 ꑺ쉚엜볆 엜볆 F귈 P귈 엣뗛꧊ 귗쏣 놡뫼 때뒣ꗜꭾ땐 ꒣엣뗛 때뒣ꗜ쓝꧊ ꒣엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧륌샋ꥷꯡꅁꙢꫭ4-12-5꒤ꕩ땯쒱Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꣃ꒣라ꚳ엣뗛깴늧ꅁꙝꚹ뇀슽놼낲뮡12ꪺ꧒ꚳ낲덝ꅃ땍ꛓꅁꙁ뙩ꑀꡂ냑ꛒꖭꞡ귈ꫭ4-12-1 ~ 4-12-4ꅁ땯뉻꒣Ꙑ놡뫼꧒ꚨꪺꙞ뻐ꖭꞡ귈ꅁꣃ때ꑀ귓덗ꭨꕩ둠ꅃ 69
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 낲뮡13ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꚳ엣뗛깴늧 낲뮡13-1ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜꭾ땐Ꙟ뻐ꚳ엣뗛깴늧 낲뮡13-2ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ때뒣ꗜ쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡13-3ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 낲뮡13-4ꅇ돫꒤ꪺ쒴돫ꪫ걏ꝟ꣣ꚳꕎꫭ꧊ꅁꖿꙖ놡뫼뭐꒤꧊놡뫼ꪺ뒣ꗜ꧊쓝꧊Ꙟ뻐ꚳ엣뗛깴늧 ꫭ4-13-1ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜꭾ땐 때뒣ꗜꭾ땐Ꙟ뻐 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꒤꧊놡뫼 ꖿꙖ놡뫼 ꫭ4-13-2ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-때뒣ꗜ쓝꧊ 때뒣ꗜ쓝꧊Ꙟ뻐 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꒤꧊놡뫼 ꖿꙖ놡뫼 ꫭ4-13-3ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊ꭾ땐 뒣ꗜ꧊ꭾ땐Ꙟ뻐 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꒤꧊놡뫼 ꖿꙖ놡뫼 ꫭ4-13-4ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕꪺꙞ뻐꓀볆ꖭꞡ귈ꫭ-뒣ꗜ꧊쓝꧊ 뒣ꗜ꧊쓝꧊Ꙟ뻐 때ꕎꫭ꧊ ꚳꕎꫭ꧊ ꒤꧊놡뫼 ꖿꙖ놡뫼 70
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꫭ4-13-5ꅇꕎꫭ꧊뭐놡뫼ꗦ꒬ꑕ맯Ꙟ뻐껄ꩇꪺꑇꙝꑬ엜늧볆꓀꩒ ꛛ엜볆 ꑺ쉚엜볆 엜볆 F귈 P귈 엣뗛꧊ ꕎꫭ꧊ 놡뫼 때뒣ꗜꭾ땐 ꒣엣뗛 때뒣ꗜ쓝꧊ ꒣엣뗛 뒣ꗜ꧊ꭾ땐 ꒣엣뗛 뒣ꗜ꧊쓝꧊ ꒣엣뗛 ꅩ꓀꩒뭐끑뷗ꅪ 롧륌샋ꥷꯡꅁꙢꫭ4-13-5꒤ꕩ땯쒱Ꙣ꒣Ꙑꕎꫭ꧊ꑕꅁꖿꙖ뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꣃ꒣라ꚳ엣뗛깴늧ꅁꙝꚹ뇀슽놼낲뮡13ꪺ꧒ꚳ낲덝ꅃꙁ뙩ꑀꡂ냑ꛒꖭꞡ귈ꫭ4-13-1 ~ 4-13-4ꅁ땯뉻ꣃꡓꚳ덗ꭨꕩ둠ꅃ 뫮Ꙙ낲뮡12뭐13엧쏒ꅁ땯쒱ꙢꖿꙖ놡뫼뭐꒤꧊놡뫼ꑺ쉚ꑕꪺꙞ뻐껄ꩇꅁ꣢ꣃ때엣뗛깴늧ꅃꡳ꣤귬ꙝꕩ꿠걏꙰뻇Mackie&Worthꅝ1989ꅞꪺ곣ꡳꕘꅁꙢ때껉뚡삣ꑏꪺ놡ꩰꑕꅁꖿꙖ놡뫼뭐꒤꧊놡뫼Ꙣ끔꺧덂뉺ꑗꅁ둎때ꡓꚳꓓꑪ깴늧ꅃꕌ귌뭻결ꕒ룎ꪺ껉뚡꣏녯ꖿꙖ놡뫼꣼룕ꕩꕨꝊꩁ뭻ꪾ룪랽꒣ꢬ꧒덹ꚨꪺ궭꣮ꅃ 71
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꗮ뎹 떲뷗뭐ꯘ쒳 닄ꑀ론?곣ꡳ떲뷗 ꖻ곣ꡳꕄ썄걏놴끑쒴돫귗쏣ꩫꪺ뱳ꝩ껄ꩇꅁ륂ꗎꛛꛦ뭳Ꝁꪺꗘ볐뱳ꝩꅁꕈ뻞늣ꭾ쓝꧊ꪺ뮡ꧺꓥꅁ곣ꡳꪺ궫ꓟ쉜Ꙣ쒴돫귗쏣ꩫ꒤ꪺ돫뎡꓀ꅃ띑덺륌ꚹ곣ꡳ셁룑ꯧ볋ꕨ덝군쒴돫귗쏣ꩫ라맯꧳빜얪ꑈ늣ꗍ룻꣎ꪺꭾ땐뭐쓝꧊Ꙟ뻐껄ꩇꅃ ꑀꅂ?ꕄ굮엜볆ꪺ땯뉻 ꅝꑀꅞ쒴돫ꪫꪺꕎꫭ꧊ 곣ꡳ땯뉻ꅁ럭뱳ꝩ료쒴돫귗쏣ꩫ꧒륂ꗎꪺ쒴돫ꪫ꣣ꚳꕎꫭ꧊껉ꅁ라ꭐ꣏빜얪ꑈꙢ늣ꭾ쓝꧊ꅝ때뒣ꗜ뭐뒣ꗜ꧊ꅞꑗꚳ룻꣎ꪺꙞ뻐ꅃꛜ꧳ꭾ땐Ꙟ뻐ꓨ궱ꅁꙢ곣ꡳ꒤쇶롧샋ꥷ때엣뗛ꪺ깴늧ꅁ걏왛곝ꖭꞡ귈ꫭ껉ꅁ땯뉻뭐쓝꧊ꚳꑀ교ꪺ쇍뛕ꅁ뒫ꕹ룜뮡ꅁ둎걏럭쒴돫ꪫ꣣ꕎꫭ꧊껉ꅁꑝ꿠샲녯룻꣎ꪺꙞ뻐ꅃ ꅝꑇꅞ돫ꪺ귗쏣꓀쏾 곣ꡳ땯뉻ꅁ럭ꕈ꒣Ꙑ귗쏣ꓢꩫ---ꅵ싹쏶ꅶꅂꅵ뇆ꓱꅶꅂꅵ뱨뮼ꅶ뭐ꅵ뎻꽵ꅶꕨ닕Ꙙ돫ꓥꕹ껉ꅁꙢꭾ땐Ꙟ뻐ꑗꣃ꒣라덹ꚨ엣뗛깴늧ꅃ뒫ꕹ룜뮡ꅁ돫ꪺ귗쏣꓀쏾맯ꭾ땐Ꙟ뻐껄ꩇꅁꣃ때ꗴ꛳뱶암ꅃ ꛓꙢ뒣ꗜ꧊쓝꧊Ꙟ뻐꒤ꅁ롧샋ꥷꯡꕩꝐꝏꕘꅁꅵ싹쏶ꅶꓱ끟ꅵ뇆ꓱꅶꚳ룻꣎ꪺꙞ뻐ꅃꙁ뙩ꑀꡂ왛맮ꖭꞡꫭꅁ땯뉻땵ꕹꮬꪺꅵ싹쏶ꅶ뭐ꅵ뎻꽵ꅶꚳꓱ룻낪ꪺꙞ뻐꓀볆ꅁꛓꕹꮬꪺꅵ뇆ꓱꅶ뭐ꅵ뱨뮼ꅶꙞ뻐꓀볆ꭨ룻ꝃꅃꙢ때뒣ꗜ쓝꧊Ꙟ뻐꒤ꅁꑝꕩ곝ꕘ쏾ꪺ쇍뛕ꅃ ꅝꑔꅞ맯쒴돫ꪫ곛쏶놡맒꒧둹굺 곣ꡳ땯뉻ꅁ럭Ꙣ뱳ꝩꓥꕹ꒤맯쒴돫귗쏣꒤ꪺ쒴돫ꪫ낵곛쏶놡맒ꪺ둹굺껉ꅁꙢ늣ꭾ쓝꧊ꪺꙞ뻐ꑗ꣣ꚳꖿꙖꪺ껄ꩇꅃꑝ둎걏럭쒴돫ꪫꕛꑊ곛72
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 쏶놡맒ꪺ둹굺껉ꅁ라ꚳꓱ룻ꙮꪺ늣ꭾ쓝꧊Ꙟ뻐ꅃꛜ꧳ꭾ땐Ꙟ뻐Ꙣ샋ꥷ껉쇶때엣뗛깴늧ꅁ꒣륌롧륌ꖭꞡ귈ꫭꪺ왛맮ꅁꕩꕈ땯뉻꣤Ꙟ뻐껄ꩇ뭐쓝꧊ꪺꙞ뻐ꚳꑀ교ꪺ쇍뛕ꅁ뒫ꕹ룜뮡ꅁꚳ놡맒둹굺ꪺꭾ땐Ꙟ뻐ꑝ라ꓱꡓꚳ놡맒둹굺ꪺ결꣎ꅃ ꅝꕼꅞ맏ꓥ쏶덳꧊ 곣ꡳ땯뉻ꅁ럭맏ꓹ뭐뱳ꝩ뮡ꧺꓥ꙲꣣ꚳ쏶덳껉ꅁ빜얪ꑈꪺ맯꧳때뒣ꗜ뭐뒣ꗜ꧊쓝꧊ꚳ룻꣎ꪺꙞ뻐껄ꩇꅃꛓꙢꭾ땐Ꙟ뻐ꓨ궱ꅁ쇶땍롧샋ꥷꯡꅁ땯쒱ꣃꡓꚳ엣뗛깴늧ꅁ꒣륌ꙁ뙩ꑀꡂꕈꖭꞡ귈ꫭꝐꥷꅁ땯쒱맏ꓥ쏶덳꧊맯꧳때뒣ꗜ뭐뒣ꗜ꧊ꭾ땐Ꙟ뻐꒴ꚳꖿꙖꪺ껄ꩇꅃ뒫ꕹ룜뮡ꅁ럭뱳ꝩ꒤맏ꓥ꣣ꚳ쏶덳꧊껉ꅁ빜얪ꑈ뎣ꕩ꿠ꚳ룻꣎ꪺꭾ땐뭐쓝꧊Ꙟ뻐ꅃ ꑇꅂ?ꕄ엜볆ꪺꗦ꒬Ꝁꗎ ꅝꑀꅞ쒴돫ꪫꕎꫭ꧊뭐귗쏣꓀쏾ꪺꗦ꒬ 곣ꡳ꒤땯뉻ꅁ쒴돫ꪫꕎꫭ꧊뭐귗쏣꓀쏾낵ꗦ꒬껉ꅁꙢ때뒣ꗜꭾ땐뭐쓝꧊Ꙟ뻐ꅁꕈ뒣ꗜ꧊ꭾ땐Ꙟ뻐ꚳ엣뗛깴늧ꅃꙢꭾ땐Ꙟ뻐ꓨ궱ꅁ꣏ꗎꅵ뱨뮼ꅶꅂꅵ뎻꽵ꅶꪺ귗쏣꓀쏾ꅁꚳꕎꫭ꧊ꪺꙞ뻐룻꣎ꅁꛓꅵ뇆ꓱꅶꭨꙢ때ꕎꫭ꧊껉ꅁꙞ뻐룻꣎ꅃꙢ쓝꧊Ꙟ뻐ꓨ궱ꅁ쒴돫ꪫ꣣ꚳꕎꫭ꧊Ꙣꙕ귗쏣꓀쏾ꑕꪺꙞ뻐껄ꩇꑪ뎣곛꫱낪꧳때ꕎꫭ꧊ꪺꅃ ꅝꑇꅞ맯쒴돫ꪫ곛쏶놡맒꒧둹굺뭐귗쏣꓀쏾ꪺꗦ꒬Ꝁꗎ 곣ꡳ꒤땯뉻ꅁ놡맒둹굺뭐귗쏣꓀쏾낵ꗦ꒬껉ꅁꙞ뻐껄ꩇꣃ때엣뗛깴늧ꅃ롧륌ꓱ룻ꖭꞡ귈ꯡꅁ땯뉻꒣뫞Ꙣꭾ땐Ꙟ뻐뭐쓝꧊Ꙟ뻐ꓨ궱ꅁꚳ놡맒둹굺ꪺꙞ뻐껄ꩇ뎣라늤꣎꧳때놡맒둹굺ꪺꅃ ꅝꑔꅞ맏ꓥ쏶덳꧊뭐귗쏣꓀쏾ꪺꗦ꒬Ꝁꗎ 곣ꡳ꒤땯뉻ꅁ맏ꓥ쏶덳꧊뭐귗쏣꓀쏾낵ꗦ꒬껉ꅁꙞ뻐껄ꩇꣃ때엣뗛깴늧ꅃ롧냑ꛒ륌ꖭꞡ귈ꫭꪺ볆귈ꯡꅁ땯뉻Ꙣꭾ땐뭐쓝꧊Ꙟ뻐ꑗꅁꚳ맏ꓥ쏶덳꧊ꪺꙞ뻐껄ꩇ라늤꣎꧳ꡓꚳ맏ꓥ쏶덳꧊ꪺꅃ 73
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꑔꅂ?ꑺ쉚엜볆ꪺ땯뉻 ꅝꑀꅞ꣼듺ꪺ꽓뷨뭐귗쏣꓀쏾ꪺꗦ꒬ Ꙣ곣ꡳ꒤땯뉻ꅁ꒣뫞걏꧊ꝏ뭐꙾쓖ꅁꙢꙞ뻐껄ꩇꑗ뎣꒣라덹ꚨ엣뗛깴늧ꅃ걏롧륌ꖭꞡ귈ꫭꪺꓱ룻ꯡꅁ땯쒱ꑫ꧊Ꙣꑪ뎡꓀ꪺ귗쏣꓀쏾꒤라ꓱꡫ꧊ꚳ늤꣎ꪺꭾ땐뭐쓝꧊Ꙟ뻐ꅃꙢ꙾쓖ꑗꅁꭨ때땯뉻ꗴ꛳쇍뛕ꅃ ꅝꑇꅞ쇊뙒꽁ꑊ땻ꯗ 1.쇊뙒꽁ꑊ뭐귗쏣꓀쏾ꪺꗦ꒬Ꝁꗎ 쇊뙒꽁ꑊ맯꧳귗쏣꓀쏾ꪺ뱶암ꅁꕩꕈ땯뉻Ꙣ때뒣ꗜꭾ땐뭐쓝꧊Ꙟ뻐ꑗꚳ엣뗛깴늧ꅃꙢ쓝꧊Ꙟ뻐껄ꩇꑗꅁ룪껆롧샋ꥷꯡꅁ꒣뫞ꚳꡓ엣뗛깴늧ꅁ뎣ꕩꕈ땯쒱ꑀ귓쇍뛕ꅁ둎걏낪쇊뙒꽁ꑊ땻ꯗ꒣뫞Ꙣꗴ꛳ꑀ귓귗쏣꓀쏾ꑕꅁ둘ꕇ뎣라ꚳ룻꣎ꪺ쓝꧊Ꙟ뻐ꅃꓗ꣤ꕈ때뒣ꗜ쓝꧊Ꙟ뻐ꓨ궱ꅁꟳꕩꕈ곝ꕘ꽁ꑊ땻ꯗꪺ뱶암ꅃꛜ꧳때뒣ꗜꭾ땐Ꙟ뻐ꓨ궱ꅁꙢ꽁ꑊ땻ꯗꪺꑺ쉚ꑕꅁꕵꚳꅵ뎻꽵ꅶ뭐ꅵ뇆ꓱꅶ걏Ꙣ낪꽁ꑊ놡ꩰꑕꚳ룻꣎Ꙟ뻐ꅁ돑ꑕꪺ귗쏣ꛓꙢꝃ꽁ꑊ껉ꅁꚳ룻꣎ꪺꙞ뻐껄ꩇꅃ 2.쇊뙒꽁ꑊ뭐쒴돫ꪫꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ 럭쇊뙒꽁ꑊ뭐쒴돫ꪫꕎꫭ꧊Ꝁꗦ꒬껉ꅁ땯쒱Ꙣꭾ땐뭐쓝꧊Ꙟ뻐껄ꩇꣃꡓꚳ엣뗛ꪺ깴늧ꅃꙁ뙩ꑀꡂꓱ룻륌ꖭꞡ귈ꫭꯡꅁꕩꕈ땯뉻Ꙣ쓝꧊Ꙟ뻐ꑗꚳ귓쇍뛕ꅁ둎걏럭쒴돫ꪫꚳꕎꫭ꧊ꪺ라ꓱꡓꚳꕎꫭ꧊ꪺꙞ뻐껄ꩇ결꣎ꅁꛓ꽁ꑊ땻ꯗ낪ꪺꑓꓱ꽁ꑊ땻ꯗꝃꪺꙞ뻐껄ꩇ결꣎ꅃ뒫ꕹ룜뮡ꅁ둎걏ꕈꚳꕎꫭ꧊ꅂ낪쇊뙒꽁ꑊ껉쓝꧊Ꙟ뻐껄ꩇ결돌꣎ꅁꛓ때ꕎꫭ꧊ꅂꝃ쇊뙒꽁ꑊ껉ꅁ쓝꧊Ꙟ뻐껄ꩇ돌깴ꅃ ꅝꑔꅞ놡뫼 1.놡뫼뭐귗쏣꓀쏾ꪺꗦ꒬Ꝁꗎ Ꙣ꒣Ꙑ귗쏣꓀쏾ꑕꅁꖿꙖ뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꣃ꒣라ꚳ엣뗛깴늧ꅃꙁ뙩ꑀꡂ냑ꛒꖭꞡ귈ꫭꅁ땯뉻꒣Ꙑ놡뫼꧒ꚨꪺꙞ뻐ꖭꞡ귈ꅁꣃ때ꑀ귓덗ꭨꕩ둠ꅃ 74
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 2.놡뫼뭐쒴돫ꪫꕎꫭ꧊ꪺꗦ꒬Ꝁꗎ Ꙣ꒣Ꙑꕎꫭ꧊ꑕꅁꖿꙖ뭐꒤꧊놡뫼ꪺꙞ뻐껄ꩇꣃ꒣라ꚳ엣뗛깴늧ꅃꙁ뙩ꑀꡂ냑ꛒꖭꞡ귈ꫭꅁ땯뉻꒣뫞Ꙣꚳ뒣ꗜ쇙걏뒣ꗜ꧊ꭾ땐뭐쓝꧊ꑕꅁ뎣꒣꿠땯뉻쇍뛕ꅃ 뫮Ꙙꕈꑗ꣢귓ꕈ놡뫼결ꑺ쉚ꪺ곛쏶놴끑ꅁ땯쒱놡뫼ꪺ뱶암ꣃ꒣걏ꭄ녠ꧺ엣ꅁꙢꚹꕩ뗸결ꡓꚳ뱶암ꅃ 75
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄ꑇ론? 뉺뷗ꑗꪺ끞쑭 ꑀꅂ뙽귗쏣ꩫ맯꧳뱳ꝩ껄ꩇ뱶암꒧곣ꡳ띳ꓨꙖ 빜얪냪ꕾ곛쏶ꓥ쑭ꅁ땯쒱ꚳ쏶귗쏣ꩫ곣ꡳꣃ꒣Ꙩꅁ뉻꒵꧒땯ꫭꪺꑪ뎣걏끷맯볆뫘꒣Ꙑ귗쏣ꩫ뚡ꪺꓱ룻ꅁ꣒꙰ꅇMcquarrie뭐Mickꅝ1999ꅞ뒿끷맯싹쏶ꅂꧣ쏽ꅂ맯ꓱꅂ쇴돫…떥ꕼ뫘귗쏣ꩫꅁ낵륌놴끑ꅃꛓꙢꖻ곣ꡳ꒤ꅁ뛈ꕈ돦ꑀ귗쏣ꩫꝀ결곣ꡳꕄ엩ꅁꙝꚹꕩꕈꝀ룻뉠ꑊꕂꗾ궱ꪺ놴끑ꅁ덯ꑝ뙽뇒ꑆꕴꑀ곣ꡳꪺ띳ꓨꙖꅃ ꑇꅂ녎ꑀ꿫귗쏣ꪺ꣏ꗎ닟멄꿇ꑊ걛멣꒤ ꒤ꓥ료륂ꗎ돦ꑀ귗쏣ꩫꪺ놡ꩰ룻ꓖꅁ녠ꢣꪺ놡ꩰꑕ걏ꑀ걱ꓥ꙲꒤귝ꝴ꣢뫘귗쏣ꕈꑗꪺ뷆Ꙙꚡꕹꮬꅃꖻ곣ꡳꕄ엜볆꒤ꪺ돫ꅵ귗쏣꓀쏾ꅶꅁ녎ꕹꮬ신결뷆Ꙙꮬ멁ꅁ걏ꓱ룻닅Ꙙꑀ꿫뭹ꩫꪺ꣏ꗎ닟멄ꅃ쇶땍귗쏣꓀쏾ꚨ뷆Ꙙꕹꮬꅝ싹쏶ꅂ뇆ꓱꅂ뱨뮼ꅂ뎻꽵ꅞꪺ엧쏒떲ꩇꅁꙢꙞ뻐ꑗꣃꡓꚳ엣뗛깴늧ꅃ걏Ꙣ꒤냪ꓥ뻇료ꅁꥼꚳ꣤ꕌꪺ귗쏣꓀쏾ꕩ꿠빁Ꙙ뭐쒴돫ꩫ끴맯ꅁꛓꕄ귗쏣ꩫꟳ뒫ꯡꅝ꙰ꅇ쒴돫ꟳꚨꕈ싹쏶결ꕄꕹꅞꪺ끴맯쇙ꚳꟳꙨꪺ닕Ꙙꅃꙝꚹꖻ곣ꡳꙢꚹꓨꙖ뙽ꑆꑀ귓생싒ꅃ ꑔꅂ뿫뭻ꕘ쒴돫귗쏣ꩫꪺꕄ엩 ꖻ곣ꡳ뉍랡뿫뭻ꕘ돫뎡꓀ꑾ걏쒴돫귗쏣ꩫꪺ궫쉉ꅁꛓ뇆낣돫엩ꅂ돫뗼ꪺ뎡꓀뱶암ꅁꙢꚳ쏶돫ꪺ엜볆둎곛쑾뇄ꗎꑆꅵ쒴돫ꪫꪺꕎꫭ꧊ꅶꅂꅵ맯쒴돫ꪫꪺ곛쏶놡맒둹굺ꅶꕈꅵ돫ꪺ귗쏣꓀쏾ꅶ..떥ꑔ뫘ꅃ쇶땍Ꙣ귗쏣꓀쏾떲ꩇ꒤ꅁ엧쏒ꯡꡓꚳ엣뗛껄ꩇꅁ걏Ꙣꅵ쒴돫ꪫꪺꕎꫭ꧊ꅶ뭐ꅵ맯쒴돫ꪫꪺ곛쏶놡맒둹굺ꅶꓨ궱ꅁ롧샋ꥷꯡꅁ땯쒱맯꧳늣ꭾ쓝꧊Ꙟ뻐곒꣣ꖿꙖ뱶암ꅁꙝꛓꕵ굮Ꙣ돫꒤ꕘ꣣ꚳ뱶암ꑏꪺ엜볆ꅁꭋ라맯Ꙟ뻐껄ꩇ늣ꗍ뱶암ꅃ꧒ꕈ굙ꚳ띎Ꙣ쒴돫ꩫꝀꦵ꧊ꪺ곣ꡳꅁꕩꕈ뛈끷맯돫뎡꓀ꝀꟳꙨꪺ뗛뺥ꅃ ꕼꅂ맯꧳꧊ꝏ꣨Ꙍ뙈ꪺꙁ엧쏒 Ꙣ곣ꡳ꒤ꅁ땯뉻꧊ꝏ깴늧ꅁ맯ꓥ꙲ꪺ뇓띐땻ꯗꣃ때꒣Ꙑꅃ덯ꫭꗜ꧊ꝏꙝ꿀맯뭹ꢥꓥ꙲라덹ꚨ뱶암ꪺ곝ꩫꅁꕩ꿠뛈걏ꓥ꓆ꓟ뉺덹ꚨꪺ꣨Ꙍ뙈ꅃꙢ1957꙾ꅁkingsley낵륌ꓥ꙲끏뻐ꓨ궱ꪺ맪엧ꅁ땯쒱ꡫ꧊뭐ꑫ꧊맯ꓥ꙲ꪺ끏뻐ꑗꣃꡓꚳ엣뗛76
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 깴늧ꅁꛓꖻ곣ꡳꟳ뙩ꑀꡂ쏒맪ꅁ꒣Ꙑ꧊ꝏ맯꧳ꓥ꙲ꪺ뇓띐ꯗꅁꑝꡓꚳ엣뗛깴늧ꅃ ꒭ꅂ맏ꓥ쏶덳꧊맯꧳Ꙟ뻐껄ꩇꪺꙁ엧쏒 Ꙣ뻞맏ꓥ쏶덳꧊ꓨ궱ꅁ엧쏒떲ꩇ땯뉻맏ꓥ쏶덳꧊맯꧳쓝꧊Ꙟ뻐ꚳꖿꙖꪺ쏶ꭙꅃ덯닅ꙘEdell ꥍ StaelinꙢ1983꙾ꪺ땯뉻ꅁ뒡ꑊ곛쏶꧊맏ꓹꅁ라ꚳ룻꣎ꪺ늣ꭾ쓝꧊Ꙟ뻐ꅃꙝꚹꖻ곣ꡳ맯꧳맏ꓥ쏶덳꧊맯Ꙟ뻐껄ꩇꪺ뱶암ꅁ낵ꑆꟳ뙩ꑀꡂꪺ엧쏒ꅃꛓꙢꭾ땐Ꙟ뻐꒤쇶땍떲ꩇꣃ꒣엣뗛ꅁ걏Ꙣꖭꞡ귈ꫭꑗ뭐쓝꧊Ꙟ뻐ꚳꑀ교ꪺꓨꙖ꧊ꅃ ꒻ꅂ놡뫼뻞ꪺ맯꧳Ꙟ뻐껄ꩇ뱶암 Ꙣꖻ곣ꡳ꒤놡뫼ꪺꑺ쉚맯꧳Ꙟ뻐껄ꩇꡓꚳ늣ꗍꗴ꛳깴늧ꅃ덯뭐덜Ꙩ뻇ꪺ곣ꡳꪺ떲ꩇ꒣뫉곛Ꙑꅃ뫮왛냪꒺ꕾꙕ뻇ꪺꓥ쑭ꅁ땯쒱ꖿꙖ놡뫼ꪺ뱶암ꣃ때ꑀ교꧊ꅃꙝꚹꅁ맯꧳놡뫼ꑺ쉚껄ꩇꪺ쇙ꕩꕈ낵ꟳꙨꪺ뵔뭻ꅃ 닄ꑔ론?맪냈ꑗꪺ끞쑭 ꖻ곣ꡳꪺ떲ꩇꕩꕈꝀ결뱳ꝩ냓Ꙣ멣ꯤ뱳ꝩ껉ꪺ냑ꛒꅃ럭돫뎡꓀뇄ꗎ꣣ꚳꕎꫭ꧊ꪺ쒴돫ꪫꅁ걏맯쒴돫ꪫꕛꑊ놡맒둹굺ꅁ뎣라뱗녪빜얪맯뱳ꝩꪺ끏뻐ꅁ꣏꣤ꚳ룻꣎쓝꧊Ꙟ뻐ꅃꛓꙢ뱳ꝩ꒤뇄ꗎ뭐ꓥ껗ꚳ곛쏶ꪺ맏ꓹ껉ꅁꗧ꿠뱗뙩빜얪맯늣ꭾꪺ쓝꧊Ꙟ뻐ꅃꛜ꧳Ꙣꭾ땐Ꙟ뻐ꓨ궱ꅁ쇶롧륌낲뮡엧쏒ꯡ때ꩫ녯꣬ꧺ뵔ꓤ꯹ꅁ꒣륌ꅁꕩ왛맮꣬ꑀ귓쇍뛕---쒴돫ꪫꚳꕎꫭ꧊ꅂꕛꑊ놡맒둹굺ꅂ꣏ꗎ꣣ꚳ곛쏶꧊ꪺ맏ꓹꅁ맯꧳ꭾ땐Ꙟ뻐껄ꩇꕇ꒴꣣ꚳꖿꙖ뱶암ꅃ ꕴꕾꅁꙢ돫뎡꓀뇄ꗎꕼ뫘귗쏣꓀쏾ꅝ싹쏶ꅂ뇆ꓱꅂ뱨뮼뭐뎻꽵ꅞꅁ꣏ꕹꮬꚨ결뷆Ꙙꮬꪺꕹꑬ껉ꅁ쇶땍Ꙣꭾ땐Ꙟ뻐ꑗꡓꚳꗴ꛳뱶암ꅃꙢ쓝꧊Ꙟ뻐ꑗꅁꕩ땯쒱땵ꕹꮬꪺꅵ싹쏶ꅶ뭐ꅵ뎻꽵ꅶꅁꕇꓱꕹꮬꪺꅵ뱨뮼ꅶ뭐ꅵ뇆ꓱꅶꅁꚳ늤꣎ꪺꙞ뻐꓀볆ꅃ 뫮Ꙙꕈꑗ꧒굺ꅁꯘ쒳뱳ꝩ덝군Ꙣ꣏ꗎ쒴돫ꩫꓢꩫꕨꫭ륆뱳ꝩꓥ껗껉ꅁ돫77
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꪺ쒴돫ꪫ돌ꙮ뿯뻜꣣ꕎꫭ꧊ꅁꣃꕛꑊ곛쏶놡맒둹굺ꅁꛓ뱳ꝩ꒤ꪺ맏ꓹꭨ굮뇄ꗎ뭐뱳ꝩꕄ썄꣣곛쏶꧊ꪺꅃ굙띑ꕈ귗쏣ꩫ뙩ꑀꡂꪺ귗릢돫껉ꅁꓥ꙲룻뫫슲ꪺ땵ꕹꮬꓥ껗ꅁ꙰ꅵ싹쏶ꅶ뭐ꅵ뎻꽵ꅶꅁꛓ껄ꩇ걏ꓱ룻ꙮꪺꅃ 닄ꕼ론?곣ꡳ궭꣮ ꑀꅂ?볋ꖻꑗꪺ궭꣮ ꙝ결맪엧닕ꯜꙨꅁꙢ껉뚡뭐롧뙏ꪺ궭꣮ꑕꅁꡃꑀ닕뛈뭠뚰15-20ꑈꅃ굙꿠Ꙣ뭠뚰ꟳꙨ볋ꖻ룪껆ꅁ곛ꭈ라ꚳꝕ꧳뻣엩ꭈꯗ뭐껄ꯗꪺ뒣ꅃ ꑇꅂꗘ볐뱳ꝩꪺꖢ꽵 ꙝ뱳ꝩ걏ꗎphoto Impactꛛꛦ뭳Ꝁꕘ꣓ꅁ쇶ꑏꡄ뭐맪믚ꗍ겡꒤꧒놵쒲ꪺ뱳ꝩ곛꫱ꅁ늦뎺꒣걏곬꽚ꕘꗍꅁꓴ럇때ꩫ뭐ꖿꚡꪺ뱳ꝩ띂과ꅁ덜라ꙝꚹ뱶암뻣엩ꪺ맪엧껄ꩇꅃ ꑔꅂ맪엧놡맒ꪺ쏸ꕈ놱꣮ ꖻ맪엧믝굮꣼듺낪ꯗꪺ끴Ꙙꅁ굙걏빜얪ꑈꡓꚳꩠ띎맪엧룑뮡ꪺ룜ꅁꯜ깥꧶Ꙣ맪엧ꡂ왊ꑗ늣ꗍ뿹뭾ꅁꕈ교맪엧떲ꩇꕘ뉻뭾깴ꅃ ꕼꅂ꣼듺ꪺꓟ멁 럭맯꣼듺뙩ꛦ맪엧껉ꅁꕌ귌Ꙣꓟ료ꑷ륷듁걏Ꝁ냝ꣷꅁ걇ꛓꙢꓟ멁ꑗꕩ꿠뭐쁈띎쉳쓽돸뎹싸뭸ꪺ뱳ꝩ꒣ꑀ볋ꅁ덯ꑝꕩ꿠맯맪엧떲ꩇ덹ꚨ뱶암ꅃ 78
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 닄꒭론?맯ꯡ쓲곣ꡳꪺꯘ쒳 ꑀꅂ?ꕩꙁ맯꒣Ꙑ귗쏣ꩫꝀ놴끑 ꖻ곣ꡳ뛈끷맯쒴돫귗쏣ꩫꝀ놴끑ꅁ걏ꅁ꒤냪ꓥ뻇땯깩ꛜ꒵ꅁ귗쏣ꩫꪺ꓀쏾ꛜꓖꚳꑇꑑꙨ뫘ꕈꑗꅁ걇ꛓꯘ쒳ꕩꕈ룕뗛듂꣤ꕌ뫘귗쏣ꩫꝀ놴끑ꅃ ꑇꅂ?ꕩꦵ삳엜볆 ꖻ곣ꡳꪺ삳엜볆뛈궭꧳끏뻐껄ꩇꅁ꒵ꯡꕩꕈꙁ링룕ꦵ삳엜볆꣬뱳ꝩ멁ꯗꅂ곆ꛜ쇊뙒띎쑀ꪺ곣ꡳꅁꕈ듁꿠맯빜얪ꑈꪺ쇊뙒ꡍ떦ꚳꑀꞹ뻣ꪺ셁룑ꅃ ꑔꅂꦵ뱳ꝩ둃엩 ꖻ곣ꡳ뛈끷맯ꖭ궱Ꙍ꣪뱳ꝩꅁ덜곛Ꙑꪺ쒴돫ꩫꓥ껗ꅁꙢ꒣Ꙑꪺ뱳ꝩ둃꒶ꑗ라ꚳ꒣Ꙑꪺ껄ꩇꅁ꧒ꕈꕩ링룕ꦵ뱳ꝩ둃엩ꅁ꙰ꅇ륱뗸ꅝ냊멁땥궱ꅞꪺ뱳벽ꅝ얥ꪺ둃꒶ꅞꅁ뎣걏ꕩꕈ링룕Ꝁ뙩ꑀꡂꪺ곣ꡳꅃ 79
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 냑ꛒꓥ쑭 ꒤ꓥ뎡꓀ ㄮ?ꓽ몳귵ꅁ1999ꅃꗾ뉹룪끔뫴꒧둃엩꽓꧊맯뵵ꑗ쇊뙒띎맏ꪺ뱶암ꅘ껸뙏꽁ꑊꮬ멁뭐ꪾ쒱궷쁉ꑺ쉚껄ꩇ꒧놴끑ꅁꡰꗟ꒸뒼ꑪ뻇뫞뉺곣ꡳ꧒뫓ꑨ뷗ꓥꅃ?㈮?ꡈ솾ꅁ1996ꅃ귗쏣뻇ꅁ냪ꗟ꒤ꑪ뻇ꅃ?㌮?ꩌꯘ럗ꅁ㈰〰ꅃꛦ빐뫞뉺ꅁ뒼돓ꓥ꓆띾ꚳ궭꒽ꕱꅃ?㐮?ꩌ왆ꞻꅁ1998ꅃ껸뙏ꛦ결뻇ꅁ꒭맏껑ꕘꪩꚳ궭꒽ꕱꅃ?㔮?녩뚮ꗉꅁ2001ꅃ덦걛쉜덝ꅂ냓ꭾ닕Ꙙꓨꚡ맯껸뙏끏뻐땻ꯗ꒧뱶암ꅁ냪ꗟ꒤ꖡꑪ뻇ꗸ띾뫞뉺곣ꡳ꧒ꅃ?㘮?뛀뉠뺱ꅁ빇ꛛ뚩ꅁ놭껝?ꅁ뛀ꧺ뾷ꅁ뎢ꓥ쒣ꅁ놭뇶ꝧꅁ1998ꅃ뱳ꝩ뻇ꅁ냪ꗟ꒤ꑪ뻇ꅃ?㜮?뛀뱹뢩ꅁ1997ꅃ귗쏣뻇ꅁꑔꗁ껑ꞽꅃ?㠮?뢳ꥵ듅ꅁ1992ꅃ귗쏣꩒뷗ꅁꓥꕶ귵ꕘꪩꫀꅃ?㤮?뱂볝ꟓꅁ뛀뉠뺱ꅁꓽꗛ땦ꅁ쇩ꚳ뷷ꅁ뎯ꓥ곂ꅁ뎢ꓥ쒣ꅁ1992ꅃ뱳ꝩ뻇ꅁ냪ꗟ꒤ꑪ뻇ꅃ???뱂쑟ꚨꅁ1986ꅃ귗쏣꣒ꕹꅁꙎꩌꓥꕶꕘꪩꫀꅃ?ㄱ??붲ꥶ뚧ꅁ2001ꅃ귗쏣뻇놴띌ꅁꓥꕶ귵ꕘꪩꫀꅃ???????????? 80
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쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 뿽ꑀ --ꭥ듺냝ꣷ-- 85
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꭥ듺ꑀ닄ꑀꚸ냝ꣷ 뿋띒ꪺ꣼던녺ꙮꅇ 덯걏뛈꣑뻇덎곣ꡳꪺ냝ꣷꅁꝁ꧒낵ꪺꗴ꛳떪싐곒꒣라ꕾ걹ꅁ띱뷐꧱ꓟ뛱 떪ꅃ띐쇂녺ꪺ산ꚣꅉ ꕈꑕꪺ뿯뚵ꅁ뷐ꕈ녺녍띾ꪺꪽ쒱Ꝑꥷꅁ낣ꑆ쒴돫ꕾꅁ돫뎡꓀ꥼ륂ꗎꑆ꛳뫘귗쏣ꩫꅃ굙뿯뻜꣤ꖦꅁ뷐Ꙣꯡꓨ꦳뵵뗹ꧺ결꛳뫘귗쏣ꅃ 뎻꽵 뱨뮼 뇆ꓱ 싹쏶 ꣤ꖦ_____ 1.ꛜ뫖u-bookꅁ”your book”your modelꆼ ꆼ ꆼ ꆼ ꆼ _____ 2.꙰귬ꓥ뇐곬껑ꅂ싸뭸ꅂ쁈ꢭ끏ꖻ ꆼ ꆼ ꆼ ꆼ ꆼ _____ 3.꙰꙲꣥ꅂ싸뭸ꅂ뉾룋쑱걵ꓴ ꆼ ꆼ ꆼ ꆼ ꆼ _____ 4.꙰껑ꖻꅁ껑ꖻꪺ궫뙱ꕩ뮴썐녡뗛ꢫ ꆼ ꆼ ꆼ ꆼ ꆼ _____ 5. ꛜ뫖u-book엽ꝁꪺcpu꙰”ꛜ”꧱”ꆼ ꆼ ꆼ ꆼ ꆼ _____ 뫖”Ꙃꑗꪺ뉍뉄 6.꙰껻뉝Ꙣ걵ꓴꪺ뉍뉄ꅂ둈궷ꪺꝎꆼ ꆼ ꆼ ꆼ ꆼ _____ ꣦ꅂꙂ뎷ꪺ꣫납 7.꙰띌궷뮴꧘ꪺ뗎뉮ꅂ꙰뚼껆뉲쓩ꪺꆼ ꆼ ꆼ ꆼ ꆼ _____ 멚Ꟗꅂ꙰걵ꓴ걾몰ꪺꡇ뉄 8.꙰껻꩷Ꙣ걵ꓴꅁ걵ꓴꪺ뉍뉄엽럅ꯗꆼ ꆼ ꆼ ꆼ ꆼ _____ 쇘궰 9. 뉍걘ꅁ꙰“뉍”몫끻ꭇꪺ걐걐 ꆼ ꆼ ꆼ ꆼ ꆼ _____ 10.꙰걐ꗺꪺ뉍몫ꅂꓫꗺꪺ늮볤ꅂ뚧ꗺꆼ ꆼ ꆼ ꆼ ꆼ _____ ꪺ샩쓪 11.꙰쒣늴ꪺ왰ꗛꅂ뵁샶ꪺ걐ꗺꅂ뒹볼ꆼ ꆼ ꆼ ꆼ ꆼ _____ ꪺ뎳늡 12.꙰뵁샩ꪺ걐녊ꅁ걐녊쉉쉉목ꝇꣃ끻ꆼ ꆼ ꆼ ꆼ ꆼ _____ 끻땯ꭇꅃ 13.뉍걘ꅁ꙰”걘”덮ꫬꗍ삦꣠쁙빶 ꆼ ꆼ ꆼ ꆼ ꆼ _____ 14.걘덮꙰떷뫷ꅂ셜ꅂ듖떶 ꆼ ꆼ ꆼ ꆼ ꆼ _____ 15.걘덮꙰Ꙓꕱꅂ듖ꫡꅂꫬꗍ꣠ꪺ쁙빶ꆼ ꆼ ꆼ ꆼ ꆼ _____ 16.걘덮꙰듖떶ꅁ듖떶멎끟꣓덮덮ꪺꅂꆼ ꆼ ꆼ ꆼ ꆼ _____ 뮴뮴ꪺꅂ걘걘ꪺ 86
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꭥ듺ꑀ닄ꑇꚸ냝ꣷ 뿋띒ꪺ꣼던녺ꙮꅇ 덯걏뛈꣑뻇덎곣ꡳꪺ냝ꣷꅁꝁ꧒낵ꪺꗴ꛳떪싐곒꒣라ꕾ걹ꅁ띱뷐꧱ꓟ뛱 떪ꅃ띐쇂녺ꪺ산ꚣꅉ ꙝ결뷗ꓥ궭꣮뇸ꗳꯜꙨꅁ걇ꕹꑬ꒣꣣과띐ꅁ꧒ꕈ뷐궰ꝃ볐럇ꅁ꓅ꕈ과뻇왛쉉ꑕꓢꅁꕵ굮Ꝑ쉟룓ꕹꮬꝙꕩꅃꕈꑕꪺ뿯뚵ꅁ뷐ꕈ녺ꪺꪽ쒱Ꝑꥷꅁ낣ꑆ쒴돫ꕾꅁ돫뎡꓀ꥼ륂ꗎꑆ꛳뫘귗쏣ꩫꅃ굙뿯뻜꣤ꖦꅁ뷐뺨뙱Ꙣꯡꓨ꦳뵵뗹ꧺ결꛳뫘귗쏣ꅃ 꽓 ꧊ꅇ뒲볶룋롭 뱨뮼 뇆ꓱ ꣤ꖦ _____ 1. cpu꙰껻뉝Ꙣ걵ꓴꪺ뉍뉄ꅂ둈궷ꪺꝎ꣦ꅂꆼ ꆼ ꆼ _____ Ꙃ뎷ꪺ꣫납 ꙰띌궷뮴꧘꿫ꪺ뗎뉮ꅂ뚼껆뉲쓩꿫ꪺ멚ꆼ ꆼ ꆼ _____ Ꟗꅂ걵ꓴ걾몰꿫ꪺ뉍뉄 꽓 ꧊ꅇꗺ뽁 3.꙰뉍몫ꪺ걐ꗺꅂ늮볤ꪺꓫꗺꅂ샩쓪ꪺ뚧ꗺ ꆼ ꆼ ꆼ _____ 4.꙰쒣늴ꪺ왰ꗛꅂ뵁샶ꪺ걐ꗺꅂ뒹볼ꪺ뎳늡 ꆼ ꆼ ꆼ _____ 87
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꭥ듺ꑀ닄ꑔꚸ냝ꣷ 뿋띒ꪺ꣼룕녺ꙮꅇ? ? 뷐녺ꪽ쒱Ꝑ쉟맯ꑕꙃ꣢쏾ꪫ뙩ꛦ뇆Ꟈꅃꅝꙕ쏾꒤땻ꯗ돌낪뛱?ꅁꚸ ꒧뛱㈬땻ꯗ돌ꝃ뛱?ꅞꅁ띐쇂녺ꪺ볶ꓟ뛱떪ꅃ? ? †††††††††††?††††††††††††††††††††††? ꑀꅂꝎ볶땻ꯗꅝꗑꝎ꣬볶ꅞ ꆼ걵ꓴ ꆼ둈궷 ꆼꙂ뎷 ꑇꅂꭇꯗꅝꭇ꣬띴ꅞ ꆼ걐ꗺ ꆼꓫꗺ ꆼ뚧ꗺ 88
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꭥ듺ꑇ냝ꣷ-A ꣼듺녺ꙮꅁ뷐Ꙣꡃ빜얪ꞹꑀ뵧ꓥ뎹ꯡꅁꝙ맯ꓥ뎹ꯡ꧒놡뫼뙱ꫭ뙩ꛦ뛱떪ꅁ띐쇂녺ꪺ산ꚣꅉꅉ ꓥ뎹ꑀꅇ 띒뒶듺엧 ꒵꙾꒣뿬 끏뎹귅뗓ꇾꕸꕟ돸뻉??과냪ꑪ뻇뉺라돌꫱뫲ꯦꯅꖬ귬굱꒵꙾꒭ꓫꑑꑀꓩꙢ껼깬꣢ꦤꙐꡂ셼ꛦꪺꅵ띒뒶ꅶ굞뭹꿠ꑏ듺엧ꅝ䅐䥅?ꅞꅁꅵꙝ결덎냝썄ꚳꯝꝊꩁꅶ꣺껸뿬뉺ꅆꛜ꧳ꧺ꙾라ꝟ셼ꛦꅁ꧓뿬띒뒶듺엧ꪺ뭹ꢥ듺엧꒤ꓟ냆ꕄꗴꝤ굙뾷ꫭꗜꅁ덯쇙굮곝과냪ꑪ뻇뉺라ꓨ궱ꪺꡍꥷꅃ둎Ꙣ띒뒶듺엧꣺껸Ꙑ껉ꅁꚫ뫖듺엧곣쒳ꗾ궱ꕛꛒꑦ뭹듺엧ꪺ룕듺ꅁꖿꙢꗾ뉹셼ꛦꅁꕸ왗ꙡ냏ꪺ룕듺ꑷ꧳ꑗꥐ떲ꟴꅁꕄ뿬ꚫ뫖듺엧ꪺ과냪뇐듺엧ꩁ냈ꫀꅝ䕔?ꅞ륷군돌ꟖꙢꧺ꙾ꑕꕢ꙾엽ꚫ뫖듺엧ꗾ궱ꕛꛒꑦ뭹꿠ꑏꅁꚫ뫖듺엧녎ꚨ결얥ꅂ뮡ꅂ얪ꅂ뱧꿠ꑏ귝꣣ꪺ듺엧ꅁ군땥ꕘ냪꽤뻇뻇ꗍ삳ꩠ띎ꚹꑀ땯깩쇍뛕ꅃꅝ셰Ꙙ띳뭄뫴ꅞ 뷐녺Ꙣ빁럭ꪺ볆꙲ꑗ낵냩뿯ꅁꙕ뿅뙱뚵ꗘꪺ4ꕎꫭ꒤뚡귈-뒶덱ꅃ 1. 뷐냝녺Ꙣ빜얪냝ꓥ뎹ꑀꯡꅁ녺럭껉꒺ꓟꪺ놡뫼걏ꅇ 둤뛋 낪뾳 1 2 3 4 5 6 7 썡ꓟ놡 ꙮꓟ놡 1 2 3 4 5 6 7 럐쒼 둲꺮 1 2 3 4 5 6 7 ꩱ 돠 뙽ꓟ 1 2 3 4 5 6 7 89
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꓥ뎹ꑇꅇ 룪껆꣓랽/ꗁ뗸띳뭄 띳ꛋ뾤쑟ꑳ뙭ꚳꑀ귓꾫꾦ꪺꑳ걽ꅁ뛇뮡ꓩ뻚껉ꕎ깉뗛쑟싃ꅁꑀꛊꙨ꙾ꭥ럭ꙡꗁ꣓둍쑟ꅁ쑟싃ꡓ꣬ꅁ땯뉻ꑪ붿붻ꅁ돌꫱ꟸꗁ껚뻚뛇뮡ꅁꙁꯗ덹던덯귓꾫꾦ꪺ붿붻걽ꅁꑗꑤ낦붿붻롳뭅꣤꒤ꅁꩇ땍ꑑ꓀ꞧ왛ꅃ굮꣬ꚳ덜Ꙩ걲덄ꪺ뉠ꑳ료둍쑟ꅁꓢ륱떩ꥍ듒ꑬꕩꓖ꒣ꑆꅁ뙩꣬료궱ꅁꚨ롳ꪺ붿붻ꅁ슲ꪽ릳꺣꧆ꓹꪺ돵뒺ꅃ덯료걏띳ꛋ뾤ꪺ쑟ꑳ뙭ꅁꓩ뻚껉ꕎꅁ걏럭ꙡꗁ둍쑟ꪺꓑ냳ꅁ꒣륌녱꣓ꡓꚳꑈ꽵ꖿ꣬륌ꅃ돌꫱ꟸꗁ껚뻚뛇뮡꣓놴쁉ꅁ땯뉻걽료ꛭꑆꑗꑤ낦ꪺ붿붻ꅃ덯쇙꒣걏돌Ꙩꪺ껉귔ꅃꟸꗁ뮡ꡃ꣬도뇟ꅁ둎꿠곝꣬볆ꕈꑤ군ꪺ붿붻녱걽ꑦ궸ꕘꅁꙢꓑ뵌뇛ꅁ돵궱ꑑ꓀ꞧ왛ꅁꕌ귌ꡍꥷ녎덝ꩫꭏ앀덯귓붿붻돌ꯡꪺ볖뛩ꅃꅝꗁ뗸띳뭄ꅞ 뷐녺Ꙣ빁럭ꪺ볆꙲ꑗ낵냩뿯ꅁꙕ뿅뙱뚵ꗘꪺ4ꕎꫭ꒤뚡귈-뒶덱ꅃ 2. 뷐냝녺Ꙣ빜얪냝ꓥ뎹ꑇꯡꅁ녺럭껉꒺ꓟꪺ놡뫼걏ꅇ 둤뛋 낪뾳 1 2 3 4 5 6 7 썡 ꓟ놡 ꙮꓟ놡 1 2 3 4 5 6 7 럐쒼 둲꺮 1 2 3 4 5 6 7 ꩱ돠 뙽ꓟ 1 2 3 4 5 6 7 90
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꓥ뎹ꑔꅇ 룪껆꣓랽/ꗁ뗸띳뭄 ꮢꝂꓓ뇦뮷쏨?ꓫꑾ귨룋ꑗꑀ귓띳ꪺꗽ뙩왛듺곛뻷䅃?ꅁ과냪ꓓ셠롰ꭋ꧳?ꓫ㌰ꓩ꒽ꝇ䅃?ꧧ꣬ꪺ꣢녩띳ꓑꓥ땥궱ꅁꕄꢤ걏뙚싷ꙡ뉹?믵?ꑤ롕ꗺ꙾ꪺꅵ뷁끂ꅶ믈ꩥꅁ䅃?ꪺ쏨쁙뉍뒷꺷꺻꣬ꧬ뗛Ꟁꓚꪺꅵ뷁끂ꅶ믈ꩥꅁꖿꙢ뭐ꕴꑀ귓믈ꩥ뿄Ꙙꪺ냊멁과띐ꅃꕴꑀ녩럓ꓹꅁ걏띳뷏ꗍꪺ걐뉹ꅁꥍꥐ돲껰엩ꕈ걐말ꪺ땥궱ꅁ곬뻇깡ꫭꗜꅁ⁁䍓뻖ꚳ?ꑤ?ꛊ롕땥꿀뱳ꢤꕜ꿠ꅁ엽ꮢꝂ뇦뮷쏨ꪺ띐ꗺꯗ뱗ꕛ궿ꅁ둎ꚹ뙩ꑊ띳ꪺ왛듺껉ꕎꅃ? 뷐녺Ꙣ빁럭ꪺ볆꙲ꑗ낵냩뿯ꅁꙕ뿅뙱뚵ꗘꪺ4ꕎꫭ꒤뚡귈-뒶덱ꅃ 3. 뷐냝녺Ꙣ빜얪냝ꓥ뎹ꑔꯡꅁ녺럭껉꒺ꓟꪺ놡뫼걏ꅇ 둤뛋 낪뾳 1 2 3 4 5 6 7 썡ꓟ놡 ꙮꓟ놡 1 2 3 4 5 6 7 럐쒼 둲꺮 1 2 3 4 5 6 7 ꩱ돠 뙽ꓟ 1 2 3 4 5 6 7 91
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꭥ듺ꑇ냝ꣷ-B ꣼듺녺ꙮꅁ뷐Ꙣꡃ빜얪ꞹꑀ뵧ꓥ뎹ꯡꅁꝙ맯ꓥ뎹ꯡ꧒놡뫼뙱ꫭ뙩ꛦ뛱떪ꅁ 띐쇂녺ꪺ산ꚣꅉꅉ ꓥ뎹ꑀꅇ ꣓ꛛꕸ왗ꪺ뇐뇂ꥍꑪ뻇ꗍꑀ끟Ꞥꓵꢮꅁ맯궱Ꞥ뗛ꑀ귓ꭘ냪ꑈꥍꑀ귓ꕪꓚꑈꅁꢮ뙽ꯡ꒣ꑛꅁꭘ냪ꑈ꺳ꕘꑀ뉾ꗱ꽓ꕛꅁ떹ꡃꑈ띲ꑗꑀꩍꅁ쇙ꚳꑪꕢ뉾ꪺ끳ꖵꕘ떡ꕾꅁꣃ녯띎걶걶ꪺ뮡:ꅇꅵ덯뫘ꩆꛨꙢ귌냪깡Ꙩ녯걏,ꅁ돜뎣돜꒣ꞹꅃꅶ륌ꑆꑀ라꣠, ꕪꓚꑈ꺳ꕘ둘ꓤ뎷굘ꅁꡃꑈ꓀ꑆꑀꓤꅁ놵뗛ꛛꑶ귨Ꝭꑆ꣢ꑦꪺꢺꓤꖵꕘ떡ꕾꅁꑝ뮡ꅇꅵ덯뫘ꩆꛨꙢ귌냪깡Ꙩ녯걏ꅁꝬ뎣Ꝭ꒣ꞹꅃꅶꕸ왗ꪺ뇐뇂ꡉ쁱ꑆꑀ라꣠ꅁ곰땍꾸끟꣓ꅁ끟ꢭ쏤ꪺ뻇ꗍ둎ꦹ떡ꕾꖵ… 뷐녺Ꙣ빁럭ꪺ볆꙲ꑗ낵냩뿯ꅁꙕ뿅뙱뚵ꗘꪺ4ꕎꫭ꒤뚡귈-뒶덱ꅃ 1.뷐냝녺Ꙣ빜얪냝ꓥ뎹ꑀꯡꅁ녺럭껉꒺ꓟꪺ놡뫼걏ꅇ 둤뛋 낪뾳 1 2 3 4 5 6 7 썡ꓟ놡 ꙮꓟ놡 1 2 3 4 5 6 7 럐쒼 둲꺮 1 2 3 4 5 6 7 ꩱ돠 뙽ꓟ 1 2 3 4 5 6 7 92
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꓥ뎹ꑇꅇ [뛽ꭽ,ꑷ롧13랳ꑆ] [ꪾ륄냚] [ꢺꕩꕈ녡꿝롮ꑆ뛜?] [꒣ꕩꕈ] [ꕩ걏ꥮꥮ13랳둎뙽ꥬ녡꿝롮ꑆ굃..] [뮡꒣ꕩꕈ,둎걏꒣ꕩꕈ] [ꢺ믲ꕩꕈꗎ뷃ꗍ듖ꑆ뛜?] [꒣ꕩꕈ] [ꥮꥮ13랳둎뙽꣏ꗎ뷃ꗍ듖ꑆ] [뮡륌,꒣ꕩꕈ] [ꢺ.....] . . . . . [떹뎬뱌,ꝁ덯귓닂꣠ꑬ] 뷐녺Ꙣ빁럭ꪺ볆꙲ꑗ낵냩뿯ꅁꙕ뿅뙱뚵ꗘꪺ4ꕎꫭ꒤뚡귈-뒶덱ꅃ 2.뷐냝녺Ꙣ빜얪냝ꓥ뎹ꑇꯡꅁ녺럭껉꒺ꓟꪺ놡뫼걏ꅇ 둤뛋 낪뾳 1 2 3 4 5 6 7 썡 ꓟ놡 ꙮꓟ놡 1 2 3 4 5 6 7 럐쒼 둲꺮 1 2 3 4 5 6 7 ꩱ돠 뙽ꓟ 1 2 3 4 5 6 7 93
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꓥ뎹ꑔꅇ 곛ꭈꑪ깡뎣쇙끏녯ꅁꑰ뻇껉ꕎ뷐낲ꑀꥷ뎣굮ꗽ뮼낲돦떹ꛑ깶ꅃꙐ뻇뇐ꑰ뻇ꑔ꙾꿅ꅁꚳꑀꓑ꙯ꪺꑀ귓뻇ꗍꙝ결ꖤꖤ륌ꕀ굮ꕘ쉬ꅁꖲ뚷Ꙟ뎡ꅁ꧒ꕈꙢ낲돦ꪺꅵꗑꅶꑗ뱧뗛ꅇꅵꕘ쉬ꅶꅃꙐ뻇ꖿꕌ뮡ꅁꅵꗑꅶ삳룓걏뷐낲ꪺꑈ굮ꕨꝀꪺꑾ맯ꅁ떲ꩇꑰꩂ쉉쉉쁙ꅂ꺳Ꙟ깹ꛬꅁ꒣ꑛꯡ꺳꣓륌ꪺ낲돦ꅁꕵꢣꅵꗑꅶꗑꅵꕘ쉬ꅶꚨ----ꅵ뎭뢮ꅶꅉ 뷐녺Ꙣ빁럭ꪺ볆꙲ꑗ낵냩뿯ꅁꙕ뿅뙱뚵ꗘꪺ4ꕎꫭ꒤뚡귈-뒶덱ꅃ 3.뷐냝녺Ꙣ빜얪냝ꓥ뎹ꑔꯡꅁ녺럭껉꒺ꓟꪺ놡뫼걏ꅇ 둤 뛋 낪뾳 1 2 3 4 5 6 7 썡 ꓟ놡 ꙮꓟ놡 1 2 3 4 5 6 7 럐 쒼 둲꺮 1 2 3 4 5 6 7 ꩱ 돠 뙽ꓟ 1 2 3 4 5 6 7 94
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 뿽ꑇ --ꖿꚡ냝ꣷ--? 95
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꖿꚡ냝ꣷ 뿋띒ꪺ꣼듺녺ꙮꅇ ꖻ곣ꡳ꧒뭠뚰ꪺ룪껆뛈꣑뻇덎ꗎ덾ꅁ띱뷐꧱ꓟꙡꟇꝀ떪ꅃ띐쇂녺ꪺ볶ꓟ 산ꚣꅉ띱꾬 ꙷ 녤 냪ꗟ꒤ꖡꑪ뻇ꗸ띾뫞뉺곣ꡳ꧒ 뻉뇐뇂ꅇꩌꯘ럗 돕ꑨ ꩠ띎뚵뮡ꧺꅇ1.뷐끏녯뱧ꑗ뱳ꝩꖻꪺ뵳뢹 2.뷐럓썄뢹뚶ꟇꝀ떪 3.슽궶ꯡꅁ뷐꓅ꙁ뛱떪ꭥ궶ꗴ꛳냝썄 뱳ꝩꖻ뵳뢹ꅇ________ ꅩ꣼듺냲ꖻ룪껆ꅪ ꧊ꝏꅇ_________ ꙾쓖ꅇ_________ 96
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 ꖻ궶ꩠ띎뚵ꅇ 1.뷐썄뢹뚶ꟇꝀ떪ꅁ꓅룵썄Ꙟ떪 2.꽓꧊Ꙟ뻐뷐뺨뙱뱧ꅁ꿠Ꙟ띑Ꙩꓖ둎뱧Ꙩꓖ ꑀꅂ뷐둎귨ꑾ꧒ꢣꪺꑀ꡴ꙃ뱳ꝩ꒺깥뙩ꛦꙞ뻐ꅇ 1. 뷐냝Ꙣ걾빶뫫ꪺ뱳ꝩ꒤ꅇ (1) ꭾ땐ꙗ뫙결꛳ꅈ (2) 뱳ꝩ꒤녪뷕ꪺ늣ꭾ꽓꧊ꚳ귾ꅈꅝ띎ꯤꑀ볋ꝙꕩꅁ꒣ꖲꧫꩤ뱳ꝩ꙲ꕹꅞ a ._______________ __________ b. c. d. e. 2. 뷐냝Ꙣ떧끏ꮬ륱뢣ꪺ뱳ꝩ꒤ꅇ (1)ꭾ땐ꙗ뫙결꛳ꅈ (2)뱳ꝩ꒤녪뷕ꪺ늣ꭾ꽓꧊ꚳ귾ꅈ ꅝ띎ꯤꑀ볋ꝙꕩꅁ꒣ꗎꧫꩤ뱳ꝩ꙲ꕹꅞ a. b. c. d. e. ꅝꖻ궶뵔ꥷ때멼뛱ꅁꙁ덷ꛦ슽궶ꅞ 97
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 (슽궶ꯡꅁ뷐꓅ꙁꙞꕨ뛱떪ꭥ궱냝썄) ꑇꅂ꧓닄ꑀ뎡ꗷꅁ뷐둎귨ꑾ꧒ꢣꪺ뱳ꝩ뙩ꛦꙞ뻐ꅇ 1. 뷐냝Ꙣ떧끏ꮬ륱뢣ꪺ뱳ꝩ꒤ꅇ a. ꭾ땐ꙗ뫙결ꅇ ꆼ?뉍뫖 ꆼꗾ뫖 ꆼꛜ뫖 ꆼ솸뫖 ꆼ꣤ꕌ _______ b.ꚳ귾꽓꧊걏뱳ꝩ꒤뒿롧뒣꣬ꪺꅈꅝꕩ뷆뿯ꅞ ꆼ?ꕩꗎꙘ뉺ꪺ믹껦끴룋꧒ꚳ덝돆 ꆼ꒺ꯘ볆뻚뻷ꕩ뮴썐ꑗ뫴 ꆼ?ꞹ뻣덳놵냰ꅁ쉘ꕒ뙧쏤덝돆ꓨꭋ ꆼ냭굀ꗎꪺꕾ듟 ꆼ녍ꝑ뒲볶룋롭ꅁꭏ앀덂뉺뺹 ꆼ꣤ꕌ ________ 2. 뷐냝Ꙣ걾빶뫫ꪺ뱳ꝩ꒤ꅇ a.ꭾ땐ꙗ뫙결ꅇ ꆼ과걘 ꆼ뉍걘 ꆼ걘 ꆼ뿋걘 ꆼ꣤ꕌ ______ b.ꚳ귾꽓쉉걏Ꙣ뱳ꝩ꒤뒿롧덑뒣꣬ꪺꅈꅝ뷆뿯ꅞ ꆼꞡ뿅듾볭엽ꡱ빶뒲땯ꗺ뽁 ꆼ뉠뱨ꭏ샣꣏쁙빶꒣낮샟 ꆼꕨ쁙ꗖ깨 ꆼ꽓껄귗앀끴ꓨꭏ앀ꡱ빶 ꆼ송닼궻ꅂ뉍띳뗎뉮 ꆼ꣤ꕌ _________ ~~~ꖻ냝ꣷ꣬ꚹꗾ뎡떲ꟴꅁ띐쇂녺ꪺ볶ꓟꣳꝕ뛱떪ꅉ~~~ 98
쒴돫귗쏣ꩫ맯뱳ꝩ껄ꩇ꒧놴끑 뿽ꑔ --뛱ꕒ뱳ꝩ뭐ꗘ볐뱳ꝩ뵤꣒--? 99
뛱ꕒ뱳ꝩ
뛱ꕒ뱳ꝩ
뛱ꕒ뱳ꝩ
뛱ꕒ뱳ꝩ
귗쏣뵤꣒-싹쏶
귗쏣뵤꣒-뇆ꓱ
귗쏣뵤꣒-뱨뮼
귗쏣뵤꣒-뎻꽵
ꕎꫭ꧊뵤꣒-ꚳ
ꕎꫭ꧊뵤꣒-때
맏ꓥ쏶덳꧊뵤꣒-ꚳ
맏ꓥ쏶덳꧊뵤꣒-때
놡맒둹굺뵤꣒-ꚳ
놡맒둹굺뵤꣒-때