헛훔랶쪽뗄랢햹뫍뿧맺릫쮾샭싛뗄뚯첬퇝뷸햪튪:뷩짜쇋뿧맺릫쮾뫋탄샭싛OLI뗄웰풴뫍랢햹,쳘뇰쫇퓚솪쏋놾훷틥쪱듺뗄뗷헻뫍뷢쫍,쏨쫶쇋쿖듺뿧맺릫쮾샭싛뗄뚯첬랢햹맬벣뫍뛔맺볊뺭펪뮷뺳놾훊뇤뮯뗄펳짤,뷒쪾쇋뿧맺릫쮾춶뫍맜샭쪵볹랢햹뗄놾훊쓚몭ꆣ맘볼듊:OLI랶쪽;뿧맺릫쮾샭싛;솪쏋놾훷틥훐춼럖샠뫅:ꆡ컄쿗뇪쪶싫:Aꆡ컄헂뇠뫅:1672-884Ò(2004)01-0089-09ꆡꆡ헛훔랶쪽(eclecticparadigm,OLI랶쪽)쫇뛔떱잰맺볊짺닺샭싛뗄ퟛ뫏,몭룇쇋슢뛏폅쫆샭싛1ꆡOLI랶쪽뗄탎돉(Hymer,1960)ꆢ쓚늿뮯샭싛(Buckly&CassonOLI랶쪽냼죝쇋쯹폐좨폅쫆(ownershipad21976,1985,Rugnan,1980)쟸캻샭싛(Dunning,vantage)ꆢ쓚늿뮯폅쫆(internaladvantage)뫍쟸캻1958)ꆢ춶랢햹슷뺶(Dunning,1981,1988,폅쫆(locationadvantage)3룶튪쯘뇤솿,틔3룶튪1993,2001,Narula,1996)뗈훷튪럖횧샭싛ꆣ쯼쯘뗄ퟩ뫏쟩뿶에뛏웳튵뷸죫맺볊쫐뎡쒣쪽뗄쳵볾ꆣ쓜릻뷢쫍뛔췢횱뷓춶(FDI)뗄닺짺풭틲ꆢ쟸캻톡춬퇹튲쫇뿧맺릫쮾뷸탐FDI뗄샭탔뚯틲ꆣOLI랶퓱벰맺췢쫐뎡뷸죫쒣쪽톡퓱뗈룷훖맺볊뺭볃믮뚯ꆣ쪽뗄돶쿖늢럇튻뛸뻍,웰돵늢럇3룶뇤솿웫놸,듓뺭볃믮뚯닣듎뾴,OLI랶쪽뢲룇쇋캢맛닣듎폫뫪뛸쟒웤떱돵뗄쒿뗄튲늻쫇캪쇋뾼달FDI뗄풭틲뫍맛닣듎,늻뷶뿧맺릫쮾(MNC)뿉틔듓훐헒떽횸떼에뛏맺볊쫐뎡뷸죫쒣쪽뗄쳵볾ꆣ헢룶뮰쳢뿉틔믘쯝ퟔ벺뿧맺뺭펪믮뚯뗄샭싛틀뻝,뛸쟒헾뢮ꆪꆪ쒸맺떽20쫀볍50쓪듺.퓧웚뗄퇐뺿ꆣ폫뚫뗀맺ꆢ랢듯맺볒폫랢햹훐맺볒ꆪꆪ튲뿉틔듓훐ꆡOLI랶쪽잰짭컲돶쳡짽놾맺웳튵컼틽췢뺺헹솦뫍맺볒뺺헹폅Rostas(1948)뫍Frankel(1955)뗄퇐뺿쿔쫆뗄헾닟몬틥ꆣ쇭췢OLI랶쪽춬쪱짦벰웳튵샭싛ꆢ쪾,쏀맺훆퓬튵뗄샍뚯짺닺싊틀탐튵늻춬욽뻹뇈펢쟸캻샭싛ꆢ닺튵ퟩ횯샭싛ꆢퟔ평쎳틗샭싛뗈룷쏅톧맺훆퓬튵룟2ꆫ5놶ꆣ.퓚ퟶ늩쪿싛컄뿆,돤럖쳥쿖돶쇋톧뿆붻닦뗄쳘탔ꆣ틲듋OLI랶쪽쪱뾼싇쇋헢룶컊쳢,쯻죏캪쏀맺웳튵쿔좻펵폐튻훖뿉틔놻뾴ퟷ쫇떱잰맺볊짺닺샭싛뗄듺뇭폫벯듳돉풴폅쫆,믲쫇튻훖룼볓뫏샭뗄ퟩ횯샻폃웳튵풴헟,뛔쯼뗄냑컕폐훺폚샭뷢폫MNC폐맘뗄맺볊뺭뗄맜샭뻷쟏,퓬돉쇋쏀펢솽맺훆퓬튵짺닺싊뗄닮볃믮뚯뗄놾훊ꆣ틬ꆣ.뷸튻늽짨쿫죧맻닉쏀펢웳튵킧펢맺샯뚡듳톧뗄.뷌쫚,쫇OLI싊닮틬폫뿉틔뿧맺뷧틆뚯뗄맜샭틲쯘췪좫쿠맘,퓲랶쪽뗄쳡돶헟,퓚헢튻랶쪽쳡돶뫳뗄20뛠쓪샯,뺡쏀맺TNC퓚펢맺뗄ퟓ릫쮾펦떱펵폐풶풶룟폚떱맜튲폐늻짙톧헟캪웤랢햹ퟷ돶릱쿗,떫OLI랶쪽뗘웳튵뗄폫쒸릫쮾쿠쯆뗄킧싊,헢놻뷧뚨캪쯹폐좨뗄쎿듎훘듳삩햹벸뫵뚼샫늻뾪.놾튪쯘(O),쯼틀삵쒸릫쮾뿉틆뚯컞탎닺뗄뿕볤럖죋ꆣ뷼쓪살,쏦뛔맺볊뺭볃뮷뺳뇤뚯듸살뗄쳴햽,늼ꆣ떫쫇뗷닩뷡맻쿔쪾쏀맺퓚펢맺ퟓ릫쮾뗄킧싊폫.늻뛏뗘뛔OLI랶쪽룸폨랢햹뫍췪쒸릫쮾쿠닮짵풶,.뇣짨쿫웤훐뇘폐짆ꆣ뾪쪼쿲헻뫏맺볊쎳틗샭싛ꆢ맺볊닺튵뺺헹샭싛ꆢ튻킩늻뿉틆뚯뗄틲쯘퓬돉쇋쏀맺TNC뗄쒸ퟓ릫벼쫵뒴탂샭싛뗄랽쿲싵뷸,ퟛ뫏탔풽살풽잿ꆣOLI쮾킧싊닮틬,헢놻뷧뚨캪쟸캻튪쯘(L)ꆣ폚쫇쏀맺랶쪽뗄짺쏼솦쿔뗃룼볓췺쪢ꆣOLI랶쪽뗄랢햹벯훐TNC퓚펢맺ퟓ릫쮾뗄킧싊뻍평뿉틆뚯뗄쯹폐좨튪쳥쿖쇋쿖듺뿧맺릫쮾샭싛뗄뚯첬퇝뷸,튲랴펳쇋뿧쯘뫍늻뿉틆뚯뗄쟸캻튪쯘릲춬뻶뚨,웤킧싊펦룃뗍맺릫쮾춶뫍맜샭쪵볹ퟮ탂랢햹뗄놾훊ꆣ폚쒸릫쮾뛸룟폚펢맺떱뗘웳튵,뗷닩쿔쪾좷쪵죧듋ꆣ짏쫶퇐뺿돉뻍쇋헛훔랶쪽뗄잰짭,쯼횻냼몬쇋쫕룥죕웚:2004-05-14믹뷰쿮쒿:맺볒짧믡뿆톧믹뷰훺쿮쒿(02BJL047)ꆤ89ꆤ
맜샭톧놨뗚1뻭뗚1웚2004쓪7퓂쯹폐좨튪쯘폫쟸캻튪쯘,횻쫇폃살톰헒뿧맺릫쮾ퟓ뫳,뫜뎤쪱볤헛훔랶쪽놻뾴ퟷ쫇떱잰맺볊짺닺샭싛릫쮾뗄킧싊닮틬벰웤풭틲쯹퓚ꆣ쪱훁뷱죕솬Dun2뗄듺뇭폫벯듳돉헟ꆣ떱좻퓚톧쫵뷧뛔헢튻샭싛뗄엺.튲늻컞틅몶뗘돐죏떱쪱쯻췼쇋볌탸뗷닩움,튲뛏뛏탸탸뗘듦퓚ꆣ쯻퓚캪OLI랶쪽뇧뷢뗄춬쏀맺TNC쯹폐좨폅쫆뗄웰풴,튲쎻폐쟸럖쏀맺쪱,튲뛔헢튻뿲볜ퟷ쇋늿럖룄뷸,삩햹쇋헛훔랶쪽TNC퓚펢맺ퟓ릫쮾뗄쯹폐좨폅쫆훐,쓄킩쫇퓚뷸뇭쿖탎쪽ꆣ쯦ퟅ뺭볃좫쟲뮯뗄짮죫,OLI랶쪽쫊폃죫펢맺뫳닅뗃떽뗄,쓄킩쫇퓚릫쮾뛔췢횱뷓춶틔탔퓢떽쳴햽,쯻폖늻뛏뗘뛔쯼뗄쓚몭ퟷ돶탂뗄뷢잰뻍펵폐뗄ꋙ,죧맻떱쪱뻍맘힢헢룶컊쳢믲탭쓜룼쫍ꆣ평폚헛훔랶쪽쫇뛔슢뛏폅쫆샭싛ꆢ쓚늿뮯샭싛퓧뗘듟짺돶헛훔랶쪽ꆣ뫍쟸캻샭싛뗄ퟛ뫏,헢킩샭싛놾짭뗄랢햹튲믡듙뷸ꆡ헛훔랶쪽뗄쳡돶헛훔랶쪽뗄랢햹ꆣ믘맋.퓚쳡돶헛훔튻횱떽1972쓪.퓚움맀펢맺볓랶쪽틔뫳뗄샭싛퇐뺿샺돌,뿉틔뾴돶쯻뛔헛훔랶쪽죫얷릲쳥(얷쏋잰짭)뛔펢맺뺭볃뗄펰쿬쪱,OꆢL뗄삩햹쫇퇘ퟅ3룶랽쿲뷸탐뗄:ꋙ뛔OLI랶쪽뗄튪쯘뗄쿠맘탔닅쓉죫떽쯻뗄뾼달횮훐ꆣ쯻죏캪얷릲엉짺탔룄뇤,웤뇭쿖탎쪽폫풭뿲볜쿠뇈틑폐뷏듳쟸쳥돉풱릲춬맘쮰복쏢헾닟믡퓶볓쟸캻폅쫆,뷸뛸쪹뇰,죧춶랢햹슷뺶;ꋚ뛔OLI튪쯘벰웤쿠뮥맘쾵돉풱맺웳튵뺺헹폅쫆뫍쯹폐좨폅쫆뗃틔볓잿,벴쟸ퟷ뚯첬탔뾼달,틔죝쓉MNC뗄햽싔탐캪,죧뿧쪱캻폅쫆뛔쯹폐좨폅쫆폐듙뷸ퟷ폃뛸럇췪좫뛀솢,헢OLI튪쯘뗄쿠맘럖컶;ꋛOLI튪쯘쯹냼몬뗄뇤솿튲뻍쮵쏷쇋TNC쯹폐좨폅쫆뗄튻늿럖쫇퓚듓쫂뷸탐삩죝믲ퟷ돶탂뷢쫍,틔쫊펦뺭볃좫쟲뮯뫍FDI뫳틲뚫뗀맺쟸캻틲쯘뛸믱뗃뗄ꆣ1973쓪Dun2MNC탐캪뗄짮뮯,죧OLI튪쯘뗄컄뮯쏴룐탔럖.뛔맽좥뗄FDI샭싛ퟶ쇋믘맋,쯻죏캪퓚컶,틔벰솪쏋놾훷틥쳵볾쿂튪쯘뇤솿뗄삩죝뗈ꆣ몣쒬틑뺭믘듰쇋TNC캪쪲쎴쓜릻퓚뚫뗀맺쫐뎡ꆡ헛훔랶쪽뗄뇈뷏헽쪽쒣탍뺺헹훐믱뗃돉릦뗄컊쳢횮뫳,톧헟쏇펦룃뷓ퟅ믘듰헛훔랶쪽뗄훷튪쓚죝쫇틔뿲볜뷡릹뗄탎쪽뇭TNC캪쪲쎴톡퓱FDI뛸늻쫇틔쒸맺캪믹뗘쿲맺쫶뗄,쿠뛔폚쒣탍살쮵,샭싛뿲볜볙짨잰쳡뿭쯉,튪췢돶뿚짌욷믲죃벼쫵?뛔헢룶컊쳢뗄퇐뺿듙쪹쯘뇤솿횮볤맘쾵쒣뫽,럖컶뷡싛횻쫇듳훂랴펳뇤솿.뾼싇돽쇋OꆢL횮췢뗄웤쯼튪쯘ꆣퟷ폃뗄뷡맻ꆣ떱쫂컯횮볤틲맻맘쾵늻쫇뫜쏷좷믲ퟔ70쓪듺퓧웚틑뺭폐죋뾪쪼냑붻틗럑폃샭싛틽뇤솿맘쾵쓑틔쏷좷뾼횤쪱,쪹폃뿲볜쫇뇭쫶쫂컯쿠뷸떽FDI뗄퇐뺿횮훐,McManus(1972)폃쫐뎡붻맘뛈뗄뷏뫃탎쪽ꆣ떫쫇늻뗃늻돐죏뿲볜폫쒣탍쿠틗럑폃뫍쓚늿맜샭돉놾뷧뚨쇋TNC뗄삩헅맦쒣ꆣ뇈,좱짙퇏쏜뗄췆샭맽돌,뇤솿횮볤맘쾵랱퓓,폐쪱춬튻쪱웚샯뚡톧풺뗄Buckly뫍Cassonꆢ죰뗤뗄ퟔ뇤솿횮볤짵훁듦퓚ퟔ쿠맘믲뛠훘릲쿟탔ꆣ쇭췢냑SwedenbergꆢLundgren틔벰쏀맺뗄Hennart뚼퓚룷훖샭싛헻뫏퓚튻룶뿲볜훐쪱,믡쪹뿲볜놾짭쿔뗃듓쫂ퟅ쿠쯆뗄퇐뺿,쯻쏇뗄퇐뺿돉맻뚼뫏늢떽컞쯹늻냼뛸폖맽폚쇽춳,쪵볊짏늻쓜돤럖뷢쫍쿖쪵MNC뗄쓚늿뮯샭싛횮훐ꆣ쓚늿뮯샭싛뗄뎫떼헟죏훐뗄뻟쳥탐캪ꆣ쯹틔퓚쓜릻쟸럖틲맻맘쾵쪱,쪹폃캪쓚늿뮯샭싛뗄뷢쫍솦풶풶룟폚듋잰놻돆ퟷꆰ튻쒣탍쓜릻뇈뷏뺫좷뗘쒣쓢쿖쪵ꆣ냣ꆱ샭싛뗄슢뛏폅쫆샭싛,펦룃좡뛸듺횮돉캪탂뗄.(1988)퓸뺭뎢쫔냑헛훔랶쪽뗄FDI뗄ꆰ튻냣ꆱ샭싛,붻틗럑폃샭싛뫜뿬퓚TNC탐뿲볜뷡릹볓틔쒣탍뮯ꆣ퓚듋횮잰뗄쪵횤퇐뺿(Dun2캪퇐뺿훐뇤뗃쇷탐웰살ꆣning1980)틑뺭춨맽OLI뇤솿뗄쿔훸탔볬퇩,뻟놸.쿔좻쫜떽쇋쓚늿뮯샭싛뗄펰쇋쒣탍뮯뗄돵늽쳵볾ꆣ쏦뛔헛훔랶쪽뇤솿ퟔ쿠맘뗄쿬ꋚ,쯻냑TNC샻폃쯹폐좨폅쫆퓚맺췢횱뷓춶엺에,뗄랽쪽폫돶쫛믲럇막좨죃뗄랽쪽뛔솢웰살,뷧뚨.퓚뇧뷢뗄춬쪱쟸럖쇋쯹폐좨폅쫆뗄2룶살풴:ꋙ캪쓚늿뮯폅쫆,훁듋헛훔랶쪽뗄뗚죽룹횧훹붨솢웰MNC뗄닺폅쫆(Oa),쯼퓚살듓쫂뿧맺뺭펪횮잰틑뺭돶쿖;ꋚ붻틗폅쫆(Ot),쫇,폫퓧쿈뗄쯹폐좨폅쫆뫍쟸캻폅쫆뫏늢퓚튻웰,탎돉쇋튻룶췪헻MNC듓쫂FDI뫳평쓚늿뮯폅쫆엉짺늢잿뮯뗄OLI뿲볜,폃틔럖컶웳튵뷸죫맺볊쫐뎡뗄랽쪽톡퓱믲헟랢짺FDI뗄잰쳡ꆣ닺폅쫆ꆣ헢훖뮮럖랽램뫜듳돌뛈짏복짙쇋OLI뇤1976쓪.퓚억놴뛻뺭볃싛첳짏쳡돶OLI뿲ꋙ볻DunningꆰTheeclectic(OLI)paradigmofin2볜,늢쫗듎쏼쏻캪ꆰ헛훔랶쪽ꆱꆣternationalproduction:past,presentandfuture.ꆱInter2nationaljournaloftheEconomicsofBusiness,,ꋚ,20볻01,ꆡOLI랶쪽뗄삩햹DunningꆰPerspectivesoninternationalbusinessre2search:aprofessionalautobiographyfiftyyearsresearchingandteachinginternationalbusiness.ꆱ.뗄OLI랶쪽폚1976쓪쳡돶틔,p823ꆤ90ꆤ
헛훔랶쪽뗄랢햹뫍뿧맺릫쮾샭싛뗄뚯첬퇝뷸ꆪꆪ톦쟳횪솿횮볤뗄ퟔ쿠맘ꆣ헫뛔헛훔랶쪽뿲볜뫪맛폫캢맛뚼훆ꆣ쇭췢헢룶쒣탍뗄훘뗣퓚폚쟸럖OLI뇤솿뗄쿠뿉쪹폃뗄쒣뫽탔,.냑쫊폃뛔쿳쟸럖뮥맘쾵벰폅쫆살풴,늢늻쫇뛔헛훔랶쪽쓚죝뗄췪헻돉웳튵ꆢ닺튵ꆢ맺볒3룶닣듎,늢첽쳖OLI뇤솿뛔뇭쫶,쯹틔.돆횮캪ꆰ맺볊짺닺뗄튪쯘헢3룶닣듎뗄펰쿬ꆣ틲맻맘쾵뫍펦폃닣듎쟸럖쟥돾?뢳ö쫐뎡쪧쇩ꆱ랶쪽ꆣ떫쫇뫜쏷쿔헢룶쒣탍늢쎻폐틔뫳뻍믹놾업돽쇋냑뿲볜쒣탍뮯뗄헏낭ꆣDunning쓉죫MNC햽싔탐캪퇐뺿,룼뺫좷뗘뇭쫶펦룃쫇퓚.릹붨쇋헛훔랶쪽뗄쒣탍볻춼1ꆣ뫜쏷쿔헢룶쒣웳튵췸싧쳥쾵뗄뮷뺳훐,볓죫MNC틔벰쓚늿웳튵탍퓚볡돖풭폐훐볤닺욷쫐뎡쪧쇩볙짨쪱폖뛠쇋2횮볤뗄햽싔탐캪늩?럖컶ꆣ평폚틔짏풭틲,헢룶쒣쳵볙짨:ꋙ퓬돉훐볤닺욷쫐뎡쪧쇩뗄풭틲쫇튪쯘?탍횻쓜쯣쫇ꆰ뇈뷏헽쪽ꆱ쒣탍ꆣ뷸튻늽뗄뷢쫍볻뇭뢳럖늼닮틬;ꋚMNC쫇틆풴뗄폐킧ퟩ횯믺1ꆣ춼1ꆡ헛훔랶쪽뗄쒣탍뇭쫶ꆡOLI랶쪽뗄햽싔삩햹.뛔헢킩엺움뗄랴펦횱뷓듙돉OLI랶쪽퓢쫜뗄엺움냼삨쯼퓚캢맛웳튵닣쫊쇋OLI랶쪽퓚캢맛닣쏦뗄뚯첬삩햹,뷸뛸뻟폐쇋폃탔뗄컊쳢ꆣ폐킩톧헟죏캪헛훔랶쪽쯤좻쫇맺볊냼죝MNC퓚튻뛎쪱볤쓚햽싔탐캪닮틬뗄쓜솦ꆣ짺닺뗄튻냣샭싛,떫쯼퓚캢맛닣듎뗄쫊폃탔쏷쿔.냑MNC뗄쯹폐좨폅쫆뮮럖돉쇓폚훐맛닣듎뫍뫪맛닣듎,뛸쟒쯼벸뫵늻쓜뷢쫍2룶살풴:닺폅쫆(Oa)ꆪꆪ뿧맺뺭펪잰틑뺭듦웳튵듓쫂뿧맺뺭펪쪱뻟쳥햽싔탐캪뗄닮틬ꆣ헢훖퓚;붻틗폅쫆(Ot)ꆪꆪ듓쫂뿧맺뺭펪뫳평쓚늿뮯엺움폫잰쏦쳡떽ꆰ헛훔랶쪽쫇뺲첬뛸럇뚯첬럖컶ꆱ폅쫆엉짺늢잿뮯뗄쯹폐좨폅쫆ꆣ늢냑헢2훖퓚쪱뗄엺움믹놾짏쫇튻훂뗄,뺲첬럖컶떱좻늻뿉쓜죝볤탲쇐훐듦퓚ퟔ쿠맘뗄틲쯘틽죫떽OLI튪쯘쳘쓉웳튵퓚튻뛎쪱볤쓚OLI튪쯘벰햽싔랴펦뗄뇤탔뗄뚯첬럖컶훐,쪹헛훔랶쪽쓜릻뷢쫍MNC햽뮯ꆣ싔탐캪뗄뇤뮯ꆣꆤ91ꆤ
맜샭톧놨뗚1뻭뗚1웚2004쓪7퓂뇭1ꆡ폃헛훔랶쪽뗄ꆰ튪쯘?뢳ö쫐뎡쪧쇩ꆱ뷢쫍맺볊짺닺맺볊짺닺샠탍튪ꆡ쯘ꆡ?ꆡ뢳쫐뎡쪧쇩(펰쿬쟸캻틲쯘뗄뗘샭럖늼)뷡릹탔(펰쿬L뫍Oa)붻틗탔(펰쿬OtꆢL뫍I)ꆤ닺폅쫆퓚쒸맺뒴퓬ꆤ웳튵쳘탔평폐닺폅쫆ꆤ탅쾢쯑톰뫍첸에돉놾(뿉틆뚯뗄풴뫍훐볤닺뫍훐볤닺욷뗄뿉믱뗃탔뻶ꆤ닺좨놣뮤돌뛈욷)뚨ꆤ듳엺솿릺싲뗄뺭볃탔ꋙ톰쟳쫐뎡ꆤ뚫뗀맺폐늻뿉틆뚯뗄풴ꆤ쎳틗쿞훆:ퟔ좻뫍죋캪ꆤ럧쿕럖즢뗄쫖뛎폅쫆,폫쒸릫쮾뗄Oa뮥늹,ꆤ맑춷슢뛏쫐뎡뷡릹ꆤ뛔ퟔ평뺺헹뗄놣뮤죧ퟔ좻풴뫍샍뚯솦ꆤ쫐뎡죝솿뫍쳘탔ꆤ쒸맺볈쫇Oa뗄뒴퓬뗘,춬ꆤ폫ꋙ쿠춬,쇭췢튪볓짏:ꆤ캥풼뫍릩펦훐뛏럧쿕뗄맦ꋚ톰쟳풴쪱뻟폐ퟣ릻뗄쫐뎡죝솿ꆤ쫐뎡뷸죫폅쿈좨뇜ꆤ뚫뗀맺퓚ퟔ좻풴ꆢ샍뚯ꆤ헾뢮컼틽FDI폅믝듫쪩ꆤ쫇럱좱랦웚믵쫐뎡솦ꆢ뿆벼뗈랽쏦뻟폐뿉뗃탔ꆤ맑춷슢뛏쫐뎡뷡릹ꆤ뒹횱튻쳥뮯뗄뺭볃탔ꆤ뒹횱튻쳥뮯(폫ꋙꆢꋚ쿠쯆)ꆤ폫ꋙ쿠춬,듋쪱뚫뗀맺뗄릩ꆤ폫ꋚ쿠춬,쇭췢볓짏:ꆤ쮮욽튻쳥뮯(춨뎣톡퓱퓚폫펦뇈쫐뎡뛔춶뗄펰쿬룼ꆤ맦쒣뺭볃뫍랶캧뺭볃쒸맺풴뷡릹쿠쯆뗄맺볒듳ꆤ춨맽뛠퇹뮯복짙럧쿕짺닺,폫튪쯘?뢳맘솪늻ꆤ헾뢮훷떼뗄뷡릹쪧쇩뿉쓜ꆤ짺닺뢨훺탔짨쪩,죧퓋쫤뫍ꋛ톰쟳킧싊듳)뫜훘튪,죧쮰쫕웧쫓ꆢ춶톯럾컱뗈맄샸ꆢ벨킧튪쟳뗈ꆤ뗘쟸튻쳥뮯뫍쎳틗뇚생복짙폐훺폚톰쟳킧싊탍뗄맺볊짺닺ꆡꆡ볙짨퓚쪱뗣t0,쒳튻웳튵뗄OLI튪쯘쳘헷럖훔,헢퇹웳튵뗄뻟쳥햽싔탐캪닮틬뫍OLI쳘탔닮뇰캪OLIt0,뫍OLIt1,St-n뇭쪾웳튵맽좥뗄햽싔닺틬뻍퓚풤쇏횮훐쇋ꆣ쪹폃쪽(3)쓜릻뷢쫍풭쿈늻쓜짺뗄ퟷ폃,ꇷSt0ꇺt1쫇웳튵헫뛔OLIt0쿠뛔맽좥랢뷢쫍뗄떥룶웳튵뗄탐캪뇤뮯ꆣOLI랶쪽틲뛸뻟폐짺뗄뇤뮯뛸ퟶ돶뗄햽싔뗷헻ꆣ볙뚨웤쯼쟩뿶늻뇤,쇋캢맛닣쏦뗄뚯첬탔뫍햽싔탔뗄쳘뗣ꆣ뻟쳥럖컶폚쫇t1뗄OLI쳘탔캪쯹폐좨폅쫆뇤뮯쪱,Ot뻍몬폐헢훖뚯첬뇤뮯뗄뷡OLIt1=f(OLIt0,St-n,ꇷSt0ꇺt1)(1)맻,쯼뗄돶쿖뷸튻늽잿뮯쇋웳튵쯹폐좨폅쫆뫍쓚뷸튻늽퇓짬떽t2,뗃떽늿뮯폅쫆ꆣOLIt2=f(OLIt1,St-n,ꇷSt1ꇺt2)(2).짵훁뎢쫔폃OLI뗄햽싔뇤뮯춨맽헢2룶몯쫽뿉틔뾴돶듓t0떽t2,OLI뗄뇤훘탂뷢쫍맺볊닺욷짺쏼훜웚샭싛뫍맑햼랴펦싛ꆣ뮯틀삵St-n틔벰Stoꇺt2,벴맽좥뗄햽싔뫍쿖퓚뗄햽뻍닺욷짺쏼훜웚살쮵,쯦ퟅ닺욷짺쏼훜웚뗄퇝뇤,싔뗷헻펰쿬쇋OLI쳘탔뇤뮯ꆣMNC뗄춶탐캪뇤뮯닎헕쇋OLI뗄쳘탔뇤뮯,햽싔랴펦뷶뷶쫇펰쿬OLI쳘탔뗄쓚짺뇤솿뛸OLI퓚늻춬뷗뛎뗄쳘탔쫜훆폚웳튵ퟮ돵뗄뗄튻훖,웤쯼쓚짺뇤솿냼삨웳튵벼쫵뒴탂ꆢퟩ횯뇤OLI튪쯘ꆢ햽싔랴펦닮틬뫍쓚짺틲쯘벰췢짺틲쯘룯ꆢ샍뚯킧싊룄짆ꆢ펪쿺닟싔뒴탂틔벰웳튵릺늢뗄펰쿬ꆣ뫜쏷쿔,MNC쏦쇙뗄O뫍L퓚탂닺욷뷗뗈,냑쯼쏇춳돆캪EN,ꇷEN듺뇭돽햽싔랴펦뛎ꆢ뇪ힼ닺욷뷗뛎뫍돉쫬닺욷뷗뛎,쯦ퟅ벼쫵탂펱틔췢웤쯼쓚짺뇤솿뗄뇤뮯;쇭췢,튻킩췢짺뇤솿,돌뛈ꆢ맺췢탨쟳뇤뮯ꆢ웳튵맦쒣ꆢ햽싔탐캪뗈돊쿖죧죋뿚ꆢ풭닄쇏볛룱ꆢ믣싊ꆢ헾뢮헾닟ꆢ맺볊ퟩ횯탐늻춬뗄쳘탔ꆣퟮ훕뻶뚨쇋MNC퓚늻춬닺욷훜웚캪뗈튲믡펰쿬웳튵OLI쳘탔,헢킩췢짺뇤솿벰웤뷗뛎닉쓉늻춬뗄춶ꆣ폃헛훔랶쪽훘탂뷢쫍맑햼뇤뮯틔EX뫍ꇷEX뇭쪾,볙짨EX뫍EN늻펰쿬랴펦싛,뿉틔죏캪웳튵횮볤돶쿖뗄뿧맺뺭펪룺쯦햽싔랴펦,쪽(1)뻍뿉틔룄킴돉탐캪폫OLI뗄뇤뮯폐맘ꆣ퓚쪱뗣t0,닺튵훐뗄맑OLIt1=f(OLIt0St-nꇷSt0ꇺt1ꇷENt0ꇺt1ꇷEXt0ꇺt1)ꆡ,춷뺺헹헟펵폐쿠쯆뗄믲쿠뛔컈뚨뗄OLI폅쫆,떱(3)쒳룶웳튵듓쫂몣췢짺닺삩헅뫳,떱뗘맺쓚뺺헹헟벴웳튵OLI쳘탔쫇뒦퓚뇤뮯횮훐뗄,OLI쳘탔ꆢ닺짺ퟔ벺퓚쪱뗣t0뗄쯹폐좨폅쫆쫜떽췾킲뗄룐맽좥뗄햽싔ꆢ틔뫳뗄햽싔뗷헻ꆢ쓚짺뇤솿벰췢짺뇤뻵,폚쫇쯻쏇폐톹솦닉좡쿠쯆뗄햽싔탐캪룺쯦삩솿뗈뚼뛔뿧맺웳튵뗄OLI쳘탔닺짺펰쿬ꆣ웤쯼웳헅틔캬뮤믲잿뮯쪱뗣t1뗄쯹폐좨폅쫆,쓚늿폅쫆튵햽싔뗷헻늻뿉쓜뛔EX뫍EN뗄뇤뮯컞뚯폚폫쟸캻폅쫆폃헢훖랽쪽튲뷢쫍뗃춨ꆣ죧듋튻살,헛ꆤ92ꆤ
헛훔랶쪽뗄랢햹뫍뿧맺릫쮾샭싛뗄뚯첬퇝뷸ꆪꆪ톦쟳횪훔랶쪽뗄햽싔닅쪹쯼늿럖냼죝짺쏼훜웚샭싛뫍맑뿆닣놾훷틥뗄캢맛뇭쿖탎쪽쫇쯹캽ꆰ뢣쳘햼랴펦싛,쯼뗄ꆰ튻냣탔ꆱ뗃떽쇋뷸튻늽뗄퓶잿ꆣ훷틥ꆱ,벴춨맽쳘쫢닺뗄뫡쿲튻쳥뮯틔벰풭닄쇏뫍쫐뎡뗄뒹횱튻쳥뮯,ퟮ훕믱뗃폫뺺헹폐맘뗄쯹3ꆡ퓚솪쏋놾훷틥쪱듺OLI랶쪽뗄탂뷢폐쫕틦,뇜쏢쇋훐볤닺욷쫐뎡쪧쇩퓬돉뗄붻틗돉믘맋뷼쓪살컷랽쫐뎡뺭볃맺볒뗄랢햹샺돌,놾ꆣ뢣쳘훷틥듙뷸쇋웳튵맦쒣뗄삩헅,삩헅뇟뷧쫇뿉틔뾴돶웳튵뺺헹탎첬랢짺쇋뷏쏷쿔뗄뇤뮯,벼뛔붻틗럑폃뫍킭뗷돉놾뗄좨뫢,듳탍웳튵퓚맺볒쫵뫏ퟷꆢ햽싔솪쏋뗈럇막좨뫏ퟷ퓚풭쿈뗄ퟔ평뺺뺭볃뫍헾훎쫂컱훐냧퇝쇋훘튪뷇즫ꆣ볲뛸퇔횮,뿆헹ꆢ볦늢ꆢ뫏쒱뗈뺺헹탎첬훐춹쿔돶살,쯼볈쫇튻닣놾훷틥쫇뛔릫욽뺺헹놾훷틥뗄쳦듺ꆣ훖탂뗄뺺헹탎첬,폖쫇튻훖뷩폚쫐뎡폫뿆닣횮볤(3)솪쏋놾훷틥ꆡ20쫀볍90쓪듺뫳웚듳뗄풴엤훃랽쪽ꆣ듓웳튵뷇뛈뾼달,쯼듺뇭쇋튻훖솿돶쿖뗄웳튵솪쏋뫍웳튵췸싧뇪횾ퟅ솪쏋놾훷좫탂뗄웳튵ퟩ횯탎쪽,쫇틔웳튵볤뗄뫏ퟷ웵풼듺틥뗄돶쿖ꆣ폫쏀맺웳튵쿠뇈,죕놾웳튵룼쾲뮶닉폃쳦튻쾵쇐웳튵쓚늿튪쯘웵풼,듓뛸쪹웳튵틔탩쓢럇막좨뫏ퟷ뗄탎쪽닎폫뺺헹ꆣ죕놾MNC퓚쫀뷧췸싧뗄탎쪽듦퓚,풭쿈쏷좷뗄웳튵뇟뷧뇤뗃쒣뫽랶캧쓚릹붨쇋맣랺뗄웳튵췸싧쳥쾵,늢뷨듋좡뗃웰살ꆣ헢킩뇤뮯뛔MNC샭싛쳡돶쇋탂쳴햽ꆣ캪쇋쇋뻞듳돉릦ꆣ웳튵췸싧쫇튻훖뷩폚쫐뎡폫뿆닣횮놣돖뎤뻃뗄짺쏼솦,.(1995)냑헛훔볤뗄풴엤훃랽쪽,췸싧돉풱볈쎻폐췪좫뛀솢뗄랶쪽럅퓚쯹캽ꆰ솪쏋놾훷틥ꆱ뮷뺳훐뷸탐쇋뇤솿쫑뎡웵풼,폖쎻폐뮥쿠뿘훆뗄뒹횱좨췾,뛸쫇춨맽쓚몭탞헽,틔쫊펦짏쫶뇤뮯ꆣ훐볤닺욷붻틗웵풼랢짺솪쾵,릹돉붻틗웵풼뗄믹ꆡ솪쏋놾훷틥뗄떽살벰웤뛔MNC샭싛뗄뒡쫇릲쿭탅쾢ꆢ쿠뮥돐억ꆢ쿠뮥탅죎뫍릲춬랢햹ꆣ쳴햽웳튵췸싧뗄벼쫵횧돖쫇컯쇷벼쫵룄짆떼훂뗄퓋쫤솪쏋놾훷틥쫇틔뫏ퟷ뺺헹캪믹뒡뗄웳튵췸돉놾붵뗍,틔벰춨탅벼쫵떼훂뗄킭뗷럑폃붵뗍ꆣ퓚싧ퟩ횯탎첬뗄듺쏻듊,풤쪾ퟅ쫐뎡뺭볃맺볒뗄웳솪쏋놾훷틥쪱듺,붻틗돉놾뫍킭뗷돉놾릲춬쿂튵퓚엤훃풴탎쪽짏뗄짮뿌뇤뮯,쯼뗄쳘뗣쫇웳붵쇋,떫쯼쏇틑늻퓙쫇뻶뚨웳튵췸싧맦쒣뗄쿈뻶튵ퟩ횯췸싧뮯ꆢ탅쾢뮯ꆢ럇막좨뫏ퟷ틔벰뫏ퟷ듺쳦쳵볾,웰뻶뚨ퟷ폃뗄쫇ퟩ횯닎폫웳튵췸싧믱뗃뗄뺺헹ꆣ뛔솪쏋놾훷틥놾훊뗄샭뷢펦룃럅퓚튻룶쫕틦,틔벰웵풼낲업복짙쇋웳튵늿럖ퟔ훷퓬돉뗄쿠뮥뇈뷏뗄뮷뺳훐닅폐틢틥ꆣ믺믡돉놾횮볤뗄뫢솿ꆣ(1)릫욽뺺헹놾훷틥ꆡ헢쫇놾훷틥뗄퓧폫뿆닣놾훷틥쿠뇈,솪쏋놾훷틥폐웤뛀웚탎첬,틔퇇떱ꆤ쮹쏜ꆰ뾴늻볻뗄쫖ꆱ캪샭싛룹믹ꆣ쳘횮뒦:ꋙ듓샭싛짏뾴,웳튵뫏ퟷ퓚릫욽뺺헹놾맺볒뛔뺭볃룉풤뷏짙,쫐뎡뺺헹훷쳥쫇웳튵,훷쇷훷틥믲뿆닣놾훷틥쫀뷧훐뚼쫇퓬돉뷡릹탔쫐뎡맛쓮쫇췪좫뺺헹쓜릻틽떼웳튵뫍쿻럑헟쪵쿖킧폃쪧쇩뗄훷튪풭틲,떫퓚솪쏋놾훷틥뾴살,쯼듙뷸ퟮ듳뮯,풴엤훃틔쫐뎡캪훷ꆣ뛸럇틖훆쫐뎡뺺헹,틲뛸뿉틔룄짆뷡릹탔쫐뎡쪧(2)뿆닣놾훷틥ꆡ1870쓪틔뫳,쯦ퟅ놾쇩ꆣꋚ웳튵솪쏋퓚뿆닣놾훷틥쪱웚튲듳솿듦퓚,훷틥뺺헹뗄볓뻧,쫐뎡뺺헹뷡릹뇤뗃늻췪짆웰살ꆣ훷튪쒿뗄퓚폚붵뗍붻틗돉놾,뿋럾믲뒴퓬쫐뎡뷸늿럖탐튵돶쿖쇋슢뛏쟷쫆ꆣ죋쏇훰붥죏쪶떽볈폐죫뇚생,ퟩ횯탎쪽틔릲쿭쯹폐좨캪훷,벴웳튵뫏늢쫐뎡늢럇쫇풴엤훃뗄ퟮ폅탎쪽,폈웤퓚뢴퓓뛠믲훘붨뫏웳튵ꆣ뛸솪쏋놾훷틥쪱웚뗄웳튵뫏뇤뗄늻좷뚨ힴ첬쿂,벼쫵돉맻뚨볛룼볓삧쓑ꆣ뿆닣ퟷ뷏짙닉폃헽쪽ퟩ횯뷡릹,뫏ퟷ랶캧뫍쒿뗄튲뷏놾훷틥뗄뫋탄쓚죝쫇틔웳튵좡듺쫐뎡ퟷ캪엤훃쳘뇰,죧믱뗃뮥늹탔닺ꆢ볓쯙톧쾰뫍뒴탂ꆢ쳡짽풴뗄훷튪탎쪽ꆣ쯼뗄샭싛믹뒡쫇쫐뎡쪧쇩샭싛ꆣ퇐랢쓜솦ꆢ럖떣쫐뎡럧쿕,뗈뗈ꆣ쫐뎡쪧쇩폐2훖샠탍:ꋙ뷡릹탔쫐뎡쪧쇩,살풴폚헛훔랶쪽쫇퓚뿆닣놾훷틥쪱웚탎돉뗄,쯼쫐뎡슢뛏,틔벰쫐뎡췢늿솦솿룉풤퓬돉쫐뎡붻틗쯹쫊폃뗄뛔쿳쫇췪좫뛀솢뗄웳튵:웳튵쯹폐좨폅뗄킧싊얤쟺;ꋚퟔ좻뗄쫐뎡쪧쇩,살풴폚퓧틑뚨싛쫆살풴폚웳튵ퟔ짭믽샛뫍뛀솢뒦샭쓚늿붻틗;쟸뗄늻좷뚨탔ꆢ췢늿탔틔벰뷼30쓪살맣랺맘힢뗄폐캻폅쫆랴펳뗄쫇쿠뮥룴샫뗄늻뿉틆뚯닺뗄쳘헷쿞샭탔ꆢ믺믡훷틥뫍탅쾢늻뛔돆퓬돉뗄킧싊얤쟺ꆣ뫍쪹폃랽쪽;쓚늿뮯폅쫆퓲쫇믹폚웳튵쏦뛔뗄듳평ퟔ좻뗄쫐뎡쪧쇩퓬돉뗄훐볤닺욷쫐뎡뺺헹늻췪뛠쫽쪧쇩뗄훐볤닺욷쫐뎡쫇췢짺뗄,쎻폐릲탔뿉짆쫇웳튵쪵쿖쫕틦ퟮ듳뮯뗄헏낭,폚쫇춨맽훐볤퇔ꆣ쿔뛸틗볻헢킩쳘탔늻럻뫏솪쏋놾훷틥뗄튪닺욷쫐뎡쓚늿뮯,틔웳튵좡듺쫐뎡뻍돉캪웳튵뺺쟳:ꋙ풭쿈놻뷧뚨캪췢짺뗄웳튵췢늿붻틗폫웳튵헹뗄폐솦릤뻟ꆣ쯹폐좨폅쫆컞맘,떫퓚웳튵췸싧훐,쯼뇤돉쇋쓚짺ꆤ93ꆤ
맜샭톧놨뗚1뻭뗚1웚2004쓪7퓂뗄웳튵볛횵솴뗄튻늿럖,춬퇹쓜듸살쯹폐좨폅쫆ꆣꆡOLI뇤솿뗄삩죝ꋚ풭쿈쓚늿뮯폅쫆살풴폚웳튵쳦듺쫐뎡,쫇튻훖(1)웳튵쯹폐좨폅쫆펦룃뾼싇살ퟔ웳튵횮볤ꆰ쫐뎡췋돶ꆱ닟싔,솪쏋놾훷틥쳵볾쿂뗄쓚늿뮯뮥뚯맘쾵뫍붻틗뗄돉놾쫕틦,폈웤쫇웳튵솪쏋뫍폅쫆폐뫜듳튻늿럖살풴폚웳튵뗄럇막좨뫏ퟷ,쫇웳튵췸싧룸MNC듸살뗄뺺헹폅쫆ꆣ튻훖ꆰ쫐뎡닎폫ꆱ닟싔,쯼복짙쇋ퟔ좻뗄쫐뎡쪧쇩ꆣ(2)쟸캻폅쫆뇤솿펦룃훘뗣뾼싇늻뿉틆뚯ꋛ폫웳튵탩쓢췸싧쿠냩쯦뗄쫇훐킡웳튵뗄벯좺,닺뗄쟸폲폐탔ꆢFDI뗄뿕볤벯뻛뗄뗘랽탐헾솦탩쓢췸싧틔벰웳튵벯좺퓬뻍쇋탂뗄쟸캻폅쫆ꆣ떫솿퓚펰쿬떱뗘ퟓ릫쮾벨킧뫍뗘캻랽쏦냧퇝뗄뷇퓚뿆닣놾훷틥쳵볾쿂,MNC뗄쟸캻폅쫆훷튪즫ꆣ맘힢춶뗘쟸뗄샍뚯솦돉놾ꆢ쿻럑쮮욽ꆢ헾뢮헾닟(3)쓚늿뮯폅쫆펦룃냼삨살ퟔ웳튵췸싧훎샭뗈췢짺뇤솿ꆣ뷡릹뗄펰쿬ꆣOLI뇤솿삩죝볻뇭2ꆫ뇭4ꆣ평듋뿉볻,OLI튪쯘퓚솪쏋놾훷틥쪱듺랢ꆡ뛔OLI뇤솿삩죝뗄쳖싛짺쇋짮뿌뗄뇤뮯,풭쿈뗄뇤솿틑뺭늻쓜죝쓉헢킩뇭2ꆫ뇭4ퟳ닠쫇퓚뿆닣놾훷틥쳵볾쿂펰탂뇤뮯ꆣ튪쿫볌탸놣돖헛훔랶쪽뗄짺쏼솦,뇘탫튪쿬MNC믮뚯뗄OLI뇤솿,쯼쏇뗄훘튪탔룹뻝퓚솪쏋놾훷틥쳵볾쿂ퟶ돶쒳킩탞헽ꆣMNC믮뚯샠탍(쫐뎡ꆢퟔ좻풴ꆢ킧싊뫍햽싔ꆡOLI랶쪽퓚솪쏋놾훷틥쪱듺뗄삩햹닺떼쿲)ꆢ쟸폲폐닺ퟩ뫏ꆢ쯹춶닺튵벼쫵쳘퓚듋쟩뿶쿂.캴뛔OLI죽튪쯘탔틔벰춶웳튵뎤뛸폐쯹늻춬ꆣ쇭췢쯼쏇폖듺뿲볜뷡릹ퟶ돶뇤뚯,뛸쫇뛔튪쯘뇤솿뗄쓚죝ퟷ쇋뇭쇋닺튵ퟩ횯샭싛ꆢ쟸캻샭싛뫍웳튵샭싛뛔삩돤,쪹쯼쓜릻냼몭웳튵솪쏋듸살뗄탂뇤뮯ꆣMNC뗄뺺헹폅쫆살풴ꆢ춶쟸폲톡퓱ꆢ풴쓜솦ퟜ쳥짏뾴OLI뇤솿삩죝폐벸룶믹놾횸떼쮼샻폃랽쪽뗄뺭뗤뷢쫍,떫쫇헢3훖샭싛뷼쓪살뛔쿫:MNC솪쏋뗄맘힢쏷쿔늻ퟣꆣ뇭2ꆡ솪쏋놾훷틥쪱듺쯹폐좨폅쫆뗄췘햹폫ꆡ뿆ꆡ닣ꆡ폐ꆡ맘ꆡ뗄ꆡ폅ꆡ쫆폫웳튵솪쏋믲웳튵췸싧폐맘뗄폅쫆a.닺좨믲컞탎닺폅쫆(Oa)a.뒹횱솪쏋ꆤ닺욷뒴탂ꆢ짺닺맜샭ꆢퟩ횯뫍펪쿺쳥쾵ꆢ룯탂쓜(i)뫳쿲튻쳥뮯믱뗃R&Dꆢ릤돌짨볆ꆢ샻폃릩펦짌짨솦ꆢ늻뿉뇠싫뗄횪쪶,죧죋솦놾듦솿뫍뺭퇩ꆢ펪쿺쓜놸폅쫆솦ꆢ죚쓜솦ꆢ맜샭뻷쟏뗈ꆤ춨맽뛔짺닺릤틕뗄릲춬솢쿮퇐뺿퓶볓닺욷뒴탂,춨맽릲춬뷢뻶컊쳢믱뗃뛔춶죫욷뗄맜훆b.릲춬훎샭뗄폅쫆:ꆤ믱뗃룼뛠뗄폐맘풭닄쇏랢햹벰웤죧뫎폐킧죚죫킭뗷샻폃Oa뫍뮥늹탔닺뗄쓜솦(Ot)닺욷뫍릤틕뗄뚴달솦(i)평ퟓ릫쮾뫍쿂쫴릤뎧뗃떽뗄떥튻릤뎧쳥쾵컞램b.쮮욽솪쏋뗃떽뗄폅쫆ꆤ듙뷸벼쫵뮥늹폫룯탂ꆤ맦쒣뺭볃뫍랶캧뺭볃ꆤ믱뗃늻춬웳튵벼쫵죚뫏뗄쫕틦,쪶뇰폐맘벼쫵뗄ꆤ믱뗃훐볤춶죫욷뗄폅쿈좨탂폃뮧ꆤ쒸릫쮾킭뗷쿠맘웳튵뗄쓜솦,죧죕놾뗄웻뎵릫쮾ꆤ쯵뛌ퟩ횯톧쾰뫍랢햹쪱볤폫쇣엤볾릩펦짌뗄죚잢맘쾵.ꆤ웳튵횮볤뗄뮥뚯폐훺폚퓬뻍놾웳튵ퟔ벺뗄횪쪶ꆤ뷸죫ퟮ훕닺욷쫐뎡뗄폅쿈좨랴삡믺훆뫍슷뺶틀삵ꆣꆤ쒸릫쮾틔뇟볊돉놾볛룱믱뗃ퟔ좻풴뗄쓜솦c.웳튵췸싧ꆤퟛ뫏뺭볃탔,늻횻쳥쿖퓚짺닺,뛸쟒냼삨뛔닉릺ꆢ(i)킡웳튵췸싧펪쿺ꆢ닆컱뗈횰쓜뗄춳돯낲업짏ꆣꆤ췸싧돉풱춨맽횪쪶삩즢ꆢ쿠뮥횧돖뫍킭ퟷ뗈복짙(ii)평폚뛠맺뺭펪뗃떽뗄폅쫆쇋붻틗럑폃뫍킭뗷돉놾ꆤ뛠맺뺭펪쪹웳튵쓜릻춨맽쳗믣ꆢ틆짺닺뫍샻폃ꆤ믱뗃폐맘짺닺릤틕ꆢ닺욷뒴탂뫍쫐뎡뗄ퟮ탂탅쾢좫쟲춶죫욷믱뗃룼뛠뗄뺭펪쇩믮탔ꆣꆤ믱뗃뛠랽쏦뗄ꆢ뮥늹뗄헫뛔룯탂뫍샻폃탂쫐뎡뗄ꆤ룼틗뗃떽폐맘맺볊쫐뎡뗄횪쪶,죧탅쾢ꆢ죚ꆢ샍춶죫뚯솦뗈ꆣꆤ믱뗃췸싧돉풱뗄쓚잶횪쪶ꆤ뿉틔샻폃룷맺퓚풴?뢳럖늼ꆢ헾뢮룉풤ꆢ쫐뎡ꆤ믱뗃랢햹ꆰ틅슩ꆱ뗄R&D쓜솦뫍릲쿭톧쾰뺭퇩뗄늨뚯뗈랽쏦뗄닮틬ꆣ믺믡ꆤ퓚늻춬믵뇒쟸복짙뫍럖즢럧쿕,퓚늻춬헾훎쟸믲ꆤ폐훺폚탎돉춳튻뗄닺욷뇪ힼ뫍웳튵벯돉폅쫆컄뮯쟸뒴퓬돶ퟮ폅톡퓱ꆣ(ii)웳튵벯좺폫짌튵쟸(폫(i)쿠춬,쇭췢뮹폐)ꆤ믱뗃킭뗷늻춬맺볒뗄ퟩ횯컄뮯닮틬뗄맜샭쓜솦ꆤ뿕볤뻛벯뗄뺭볃탔ꆤ룹뻝맺볒쳘탔뫍폅쫆뗄닮틬욽뫢튻쳥뮯뗄뺭볃ꆤ믱뗃쳘쫢훐볤닺욷틔벰쯹퓚쟸폲뿆퇐믺릹뗄벼탔쫵틧돶ꆤ94ꆤ
헛훔랶쪽뗄랢햹뫍뿧맺릫쮾샭싛뗄뚯첬퇝뷸ꆪꆪ톦쟳횪뇭3ꆡ솪쏋놾훷틥쪱듺쓚늿뮯폅쫆뗄췘햹폫ꆡ뿆ꆡ닣ꆡ폐ꆡ맘ꆡ뗄ꆡ폅ꆡ쫆폫웳튵솪쏋믲웳튵췸싧폐맘뗄폅쫆ꆤ뇜쏢탅쾢쯑톰뫍붻틗돉놾ꆤ폐쪱볤쿞훆뗄웳튵췸싧돉풱횮볤뗄뫏ퟷ믡듺쳦튻늿ꆤ뇜쏢뗀뗂럧쿕ꆢ탅쾢늻뛔돆뫍쓦쿲톡퓱뗄럧쿕,놣뮤럖FDI,폐쪱뿧맺뫏ퟷ튲믡퓶볓뿆닣뿘훆뗄듌벤쓚늿뮯웳튵뗄짹폾ꆣꆤR&D솪쏋뿉틔잿뮯췸싧웳튵헻쳥뗄뺺헹솦ꆤ뇜쏢캥풼뫍쯟쯏돉놾ꆤ쫀뷧뺭볃튻쳥뮯맄샸웳튵뿧맺뷧싲싴웳튵뻷쟏,붻뮻ꆤ복짙싲랽늻좷뚨탔탂횪쪶,떱컞탎닺쫇쒬믡뗄믲탨튪룹뻝뮷뺳뇤뮯ퟷ돶ꆤ헾뢮늻퓊탭볛룱웧쫓쪱,잰쿲튻쳥뮯퓶볓짺닺헟쪣폠뿬쯙뗷헻쪱폈웤죧듋ꆤ놣횤훐볤닺욷뫍ퟮ훕닺욷훊솿ꆤ듙뷸웳튵ꆰ믽벫닎폫ꆱ뛸럇ꆰ쿻벫췋돶ꆱ펦뛔쫐뎡쪧쇩,ꆤ믱뗃맘솪믮뚯뗄뺭볃탔(볻뇭1-4ퟳ닠뗄b쿮)쪹웳튵뗃떽폐맘쓚늿뮯뗄폅쫆,뛸늻즥쪧쇩믮탔뫍뢶돶ꆤ쏖늹좱랦웚믵쫐뎡뗄좱쿝탐헾믺릹펷훗뗄돉놾ꆤ뇜쏢믲샻폃헾뢮룉풤(죧맘쮰ꆢ쎳틗뚨뛮ꆢ볛룱뿘훆ꆢꆤ뮥탅ꆢ뮥믝ꆢ뿋훆뫍킭짌튻훂뗄컄뮯럕캧폐훺폚웳튵쮰쫕닮뇰뗈)췸싧뗄돉릦,쯼랴맽살폖뷸튻늽잿뮯헢훖컄뮯ꆣꆤ뿘훆훐볤닺욷뗄릩펦뫍쿺쫛쳵볾ꆤ뿧맺췸싧뗄쇬떼헟,춨맽뛔ퟔ벺뿉틆뚯뗄닺폅쫆폫ꆤ뿘훆쫐뎡닺돶맺췢뫏ퟷ웳튵늻뿉틆뚯뗄닺폅쫆킭뗷뮥늹,잿뮯ퟔ벺ꆤ뇣폚쪵탐뿧맺늹쳹ꆢ싓뛡뚨볛ꆢ틆뚨볛뗈뺺헹햽싔ퟷ캪뿧맺볛횵퓶횵믮뚯뗄쇬떼뗘캻뇭4ꆡ솪쏋놾훷틥쪱듺쟸캻폅쫆뗄췘햹폫ꆡ뿆ꆡ닣ꆡ폐ꆡ맘ꆡ뗄ꆡ폅ꆡ쫆폫웳튵솪쏋믲웳튵췸싧폐맘뗄폅쫆ꆤퟔ좻풴ꆢ뒴퓬탔닺벰쫐뎡뗄뗘샭럖늼ꆤ춨맽뫏ퟷ뛔떱뗘늻뿉틆뚯뗄뮥늹닺볓틔ퟩ뫏샻폃ꆤ춶죫욷볛룱ꆢ훊솿뫍쫽솿뗄놣횤ꆤ폐샻폚닺짺벤샸탔뗄ꆢ폐킧싊뗄닺튵럕캧ꆤ맺볊퓋쫤뫍춨톶돉놾ꆤ벯훐짌튵쟸ꆢ닺튵풰쟸벰웤췢늿뺭볃탔,쳡짽웳튵뿬ꆤ춶벤샸뫍랴벤샸(죧벨킧튪쟳)쯙샻폃폐뺺헹솦뗄벼쫵뫍뚫뗀맺ퟩ횯폅쫆뗄쓜솦ꆤ죋캪뗄쎳틗뇚생(뷸뿚쿞훆)ꆤ복짙늻췪짆쫐뎡훐탅쾢늻뛔돆폫믺믡훷틥뗄캣몦ꆤ믹놾릫릲짨쪩(죧짌튵ꆢ램훆ꆢ뷌폽ꆢ붻춨뫍춨탅)ꆤ뇣폚뒴퓬죋닅뫍쟩놨벯훐쟸,잶죫떱뗘짧믡,폕쪹헾ꆤ뿧맺폯퇔ꆢ컄뮯ꆢ볛횵맛ꆢ짌튵ꆢ헾훎뗄닮틬뢮룸폫훆뛈폅믝ꆤ벯훐R&Dꆢ짺닺뫍펪쿺뗄뺭볃탔ꆤ뺭볃쾵춳뫍헾닟:풴엤훃뗄훆뛈뿲볜ꆡꆡ짏쫶3뇭폒닠쫇캪쫊펦솪쏋놾훷틥뛸쇭췢뗄킭뗷폅쫆뒴퓬쇋룼뿬뷝뗄쟾뗀,튲뻍쫇쮵,웳튵쳭볓뗄OLI뇤솿ꆣ춨맽ퟳ폒솽닠뗄뛔뇈뿉틔뾴돶솪쏋뇈웳튵떥듲뛀뚷쓜틔룼짙뗄뷰횧돶뫍룼킡늢럇쯹폐뗄OLI튪쯘퓚솪쏋놾훷틥쪱듺뚼믡뗄럧쿕믱좡킭뗷폅쫆ꆣ쫜떽뫏ퟷ킭틩뗄펰쿬뛸ퟶ돶탞룄ꆣ쯹폐좨폅쫆훐뛔폚볈듓쫂뛠풪뮯폖듓쫂뿧맺뺭펪뗄웳튵살뗄쒳킩폐닺폅쫆,죧쓚늿릤ퟷ돌탲믲릤틕,뮹쮵,킭뗷폅쫆ꋚ퓚솪쏋놾훷틥쪱듺훁맘훘튪ꆣ쯦폐욷없쯹폐좨ꆢ믵풴릩펦뿘훆ꆢ죚폅쫆뗈,뛠쫽ퟅ쫐뎡쓚늿뮯뺻쫕틦뗄복짙,MNC뗄뿆닣믮뚯쪱뫲늻믡틲캪웳튵볓죫햽싔솪쏋뛸룄뇤ꆣ튲믡복짙,헢붫틽떼MNC닉쓉ꆰ뫋탄쓜솦벯뻛ꆱ떫쇭튻킩폐닺폅쫆퓲믡쫜떽MNC솪쏋햽싔,듓뛸쪹MNC폐룼뛠뗄뺫솦믱좡웤쯼폅쫆ꆣ뗄잿쇒펰쿬,헢킩폅쫆훷튪살ퟔ뒴퓬뫍샻폃탂횪웳튵뿆닣믮뚯뗄복짙뮹닺짺쇋쇭췢튻룶뫳맻:웳쪶ꆢ캬돖룄짆닺욷훊솿ꆢ폫퓚늻쫬쾤쫐뎡훐릩펦짌튵ퟩ횯쒣쪽탍,쯼짮뿌랴펳쇋뒫춳짺닺뗄ꆰ벼쫵뫍맋뿍뗄솪쾵ꆢ맦뇜럧쿕뫋탄닺폫볛횵뒴탂맜ꆪ뺭볃ꆱ쾵춳쿲훘쫓쓜솦폫뫏ퟷ뗄뇤ꆣ퓚헢킩쳵샭ꆢ뛔웤쯼웳튵뗄벼쫵폫톧쾰뺭퇩쓚늿뮯맽돌,뗈볾쿂,캪쇋복짙쒳킩쫐뎡췢늿탔,뿧맺뺭펪맽돌훐뗈,헢킩폅쫆춨맽웳튵뫏ퟷ닺짺잿쇒뗄럅듳폫뮥웳튵엤훃풴랽쪽뻍룼볓욫낮ꆰ믽벫닎폫ꆱ뛸럇늹ퟷ폃,쪹닎폫웳튵쓜룼뫃뗘ퟩ횯뿧맺뺭펪ꆣꆰ췋돶쫐뎡ꆱꆣ(1)뛔쯹폐좨폅쫆삩죝뗄쳖싛ꆡ뇭2냑쯹폐(2)뛔쓚늿뮯폅쫆삩죝뗄쳖싛ꆡ뇭3훐맘폚좨폅쫆훐뗄킭뗷폅쫆(ot)룹뻝웤살풴럖캪2샠:쓚늿뮯폅쫆뇤솿뗄뷢쫍볲떥쏷쇋,떫쫇폐킩랽쏦ꋙ뛔웳튵늻춬샠탍뺭볃믮뚯뗄릲춬킭뗷믱뗃뗄쫕뮹튪쏅잿뗷튻쿂:틦,쯼쓜쪹뛠풪뮯웳튵뇈떥튻뺭펪웳튵룼죝틗뷸쯤좻솪쏋놾훷틥욫낮ꆰ믽믽닎폫ꆱ뛸럇ꆰ췋죫쫐뎡,쯼폫웳튵쫇럱듓쫂뿧맺뺭펪컞맘;ꋚ살ퟔ돶쫐뎡ꆱ,떫잰헟늢늻쓜췪좫쳦듺뫳헟,벴뫏ퟷ늻뛔뿧맺춶뗄킭뗷ꆣ솪쏋놾훷틥캪헢2훖샠탍쓜쳦듺뒫춳FDIꆣ횻폐춨맽뒫춳뿆닣뿘훆웳튵닅ꆤ95ꆤ
맜샭톧놨뗚1뻭뗚1웚2004쓪7퓂쓜놣쇴볛횵솴뗄뫋탄늿럖믲랢믓뫋탄폅쫆,샽죧MNC뗄뫋탄뺺헹쓜솦뗄훘튪틲쯘ꆣ퓚슷뺶틀삵ꆢ톧쾰뺭퇩ꆢ맘볼벼쫵ꆢ뷰좫쟲뿘훆뛔닺짺뺺헹폅쫆훁맘훘튪쪱,닉폃럇막좨뫏ퟷ믡4ꆡOLI헛훔랶쪽듦퓚췢퇓삩햹뗄뿉쓜틲뫏ퟷ웳튵쒿뇪닮틬틽랢돥춻,퓬돉MNC쯹폐.뛔헛훔랶쪽뗄샺듎삩햹,냼삨좨폅쫆뗄쇷쪧ꆣ쯹틔웳튵뫏ퟷ쓚죝ퟮ뫃뻖쿞퓚쒳뇤탎뗄,죧IDP,틔벰튪쯘뇤솿삩죝뗈,뚼쫴폚쓚킩쳘뇰랽쏦,믲쫇캻폚뫋탄쓜솦횮췢,쓜릻볠뚽쟒몭삩햹,쫇퓚놣돖OLI뿲볜늻뇤뗄잰쳡쿂뛔OLI쓚늿짺닺돉놾뷏룟뗄뗘랽ꆣ튪쯘쓚몭ퟶ뗄쫊펦탔뗷헻ꆣ춨맽뫏ퟷ웵풼뮹쫇뿆닣뿘훆쪵쿖쓚늿뮯쫕틦쇭췢튻룶뿉쓜뗄삩햹랽쿲쫇퓚쿖폐OLI튪펦룃룹뻝쫐뎡쪧쇩샠탍뛸뚨,뛸쟒폐뫜잿뗄닺튵쯘훐볓죫쇭췢튻룶튪쯘,쪵쿖헛훔랶쪽췢퇓뗄삩쳘탔뫍맺볒쳘탔,훆뛈뷡릹ꆢ벼쫵뇤뮯ꆢ톧쾰슷뺶ꆢ햹ꆣ쯦ퟅ뮷뺳뇤뮯뫍웳튵맺볊뺭펪믮뚯뢴퓓탔뗄컄뮯틲쯘뚼믡펰쿬떽펦뛔쫐뎡쪧쇩뗄랽쪽톡퓱,퓶볓,뷶뷶삩햹헛훔랶쪽뗄쓚몭폐쪱믡쿔뗃솦늻쿔쪾돶튻뚨뗄뚯첬뿉뇤탔ꆣ샽죧쏀맺MNC뗄삩듓탄,벴쪹쓚몭삩햹쓜릻냼몭쒳킩뇤뮯,튲믡쪹뇤헅뷏뛠뗘닉폃쇋뒫춳뿆닣뿘훆,뛸죕놾웳튵춨맽솿쓚몭쿔뗃맽폚뢴퓓뛸즥쪧늿럖뷢쫍솦ꆣ죧맻듓뫏ퟷ웵풼뷸탐뿧맺뺭펪뗄뇈샽좴뇈뷏룟,헢폫쯼삩듳췢퇓죫쫖,퓶볓튻룶탂튪쯘뻍폐뿉쓜뇜쏢헢쏇힢훘뎤웚샻틦,쿠뮥횮볤룟뛈탅죎틔벰뾴쟡믺룶컊쳢ꆣ뻙샽살쮵,.뛔OLI랶쪽뗄믡훷틥뗄볛횵맛쓮폐쏜쟐맘쾵ꆣ떫쫇퓚웻뎵훆퓬컄뮯쏴룐탔럖컶뻍뇊헟뾴살틑뺭맽폚뢴퓓쇋,췪뫍볒폃뗧웷닺튵,평폚쇩믮훆퓬벼쫵뗄닉폃,짏쫶좫뿉틔냑컄뮯틲쯘ퟷ캪튻룶튪쯘돩돶살폫OLI쟩탎틑뺭랢짺쇋뇤뮯:쏀맺웳튵뾪쪼쯵복볛횵솴,죽튪쯘늢쇐럖컶,헢퇹헛훔랶쪽뻍믡쿔뗃볲뷠뛸춨맽뎤웚웵풼냑풭닄쇏릩펦붻룸짙쫽릩펦짌,ퟔ늻즥쪧돵훔ꆣ쇭췢,쪵쫂쟳쫇뗘쮵,뷶뷶뷸탐쓚몭벺퓲힢폚짨볆뫍벼쫵뒴탂ꆣ죕놾퓚쏀맺ퟓ릫쮾삩햹늢늻쓜뫜뫃뗘쳥쿖헛훔랶쪽뗄뾪럅탔ꆣ좴룄뇤쇋풭살뗄랽쪽,춨맽뛌웚웵풼좷뚨쇋쫽솿틑뺭폐톧헟뎢쫔뛔헛훔랶쪽뷸탐췢퇓삩햹ꆣ뷏뛠뗄릩펦짌ꆣMoore(2001)뗷닩쇋캻폚펢맺뗄1100볒뿧맺릫(3)뛔쟸캻폅쫆뇤뮯삩죝뗄쳖싛ꆡ퓚뿆닣쮾뗄ퟓ릫쮾뫍럖횧믺릹,랢쿖ퟓ릫쮾쓜솦퓚놾훷틥쪱듺,쯤좻뎤웚쓚MNC믮뚯믡룄뇤닎폫MNC췸싧쪽뗄삩헅훐웰ퟅ훘튪뗄ퟷ폃,튻늿럖뗘쟸뗄쟸캻폅쫆,떫쫇쟸캻틲쯘놻죏캪쫇헫뛔웳MNC뗄삩헅늢럇쫇ퟜ늿쟽뚯뗄,뛸쫇웤ퟓ릫쮾튵췢짺뇤솿뗄ꆣ퓚솪쏋놾훷틥쪱듺탨튪볓잿뛔떥뛀퓚떱뗘믲뗚죽맺듓쫂뗄막좨삩헅,ퟓ릫쮾폫MNC폫쟸캻튪쯘뗄뮥뚯뾼달ꆣ쯯ퟓ릫쮾듦퓚뺭펪맜샭랽쏦뗄틀뢽맘쾵,떫쒸릫맘힢쟸캻폅쫆쫇캪쇋뷨훺쓇샯뗄늻뿉틆뚯쮾폫쯯ퟓ릫쮾횮볤돽쇋막좨솪뷡횮췢벸뫵늻듦퓚닺살캬돖믲짽벶ퟔ벺뗄쯹폐좨폅쫆,헢킩늻뿉틆맜샭짏뗄횱뷓솪쾵,듋쪱쯯ퟓ릫쮾튻냣뚼쯣ퟶ쒸뚯닺쪵훊짏쫇얩튵쯹탨뗄뮥늹닺,샻폃헢킩릫쮾췸싧쳥쾵뗄돉풱,쯼뗄뺭펪튵벨죔좻믡랴펳뮥늹닺,볈뿉틔춨맽닎폫떱뗘쫐뎡퓋ퟷ,튲뿉틔떽쒸릫쮾뗄뫏늢닆컱놨뇭훐,뛸쟒쯯ퟓ릫쮾퓚뗚춨맽폫떱뗘웳튵럇막좨뫏ퟷ뗄탎쪽살췪돉ꆣ럇막죽맺뗄듦퓚튲믡펰쿬쒸릫쮾퓚떱뗘뗄삩헅쒣쪽톡좨뫏ퟷ뗄쮫뇟쓋훁뛠뇟웵풼뺭뎣퓬돉맘솪웳튵뗄퓱ꆣ폚쫇Moore뷸튻늽럖컶쇋ퟓ릫쮾쓜솦퓚뿕볤뻛벯,탎돉웳튵벯좺,평듋룄뇤쟸캻틲쯘쿖MNC뫳탸삩헅훐뗄훘튪탔,횤쪵펵폐뷏잿쓜솦ힴꆣ볈뫏ퟷ퓶볓쇋MNC샻폃뺭볃믮뚯췢늿탔횪뗄ퟓ릫쮾뇈횻쫇횴탐헟뗄ퟓ릫쮾룼틗톡퓱볌탸삩쪶뫍톧쾰뺭퇩믣뻛삩즢뗄쟸캻폅쫆,폖틽떼뚫뗀헅,듓뛸냑ퟓ릫쮾삩헅쓜솦폫OLI튪쯘늢쇐,쪵맺헾뢮캪퓶잿쟸캻컼틽솦뛸훆뚨폅믝헾닟룄짆쟸쿖쇋헛훔랶쪽뗄췢퇓삩햹ꆣ뻝맛닢평폚쒳킩ퟓ릫캻쿖ힴꆣ볻뇭4,쯦ퟅ뒫춳쟸캻틲쯘훘튪탔뗄쿂쮾듓쫂R&D믲웤쯼볛횵솴짏룟닣듎믮뚯,쯼쏇붵,쓇킩폫복짙붻틗돉놾뫍킭뗷돉놾ꆢ웳튵벯좺퓚MNC췸싧쳥쾵훐뗘캻늻뛏짏짽,ퟓ릫쮾퓚떱폐폅쫆틔벰폫놣뮤믲퓶잿MNC좫쟲뺺헹솦뗄쟸뗘믲뗚죽맺뗄삩헅쓜솦믡횱뷓펰쿬쒸릫쮾퓚헢킩캻틲쯘헽죕틦훘튪웰살ꆣ쇭췢,웳튵솪쏋뿉틔뢳폨뗘쟸뗄뷸튻늽삩헅ꆣ뛔쓇킩틑뺭퓚몣췢삩헅뛠쓪,MNC샻폃맺췢늻뿉틆뚯닺뗄쇩믮탔,복짙쫐ퟓ릫쮾돉쫬돌뛈룟믲헟럇쒸맺좡쿲뗄MNC뛸뎡럧쿕뫍헾훎럧쿕,쪵훊짏퓶볓쇋춶뗘뗄쟸캻퇔,Moore뗄삩햹쿔좻폐웤뫏샭탔ꆣ컼틽솦ꆣ틲듋,퓚솪쏋놾훷틥쪱듺,MNC죧뫎헛훔랶쪽퓚떱잰뿬쯙뇤뮯뗄맺볊짌컱뮷뺳뫍욾뷨ퟔ벺뗄쯹폐좨폅쫆뫍웤쯼웳튵뗄뮥늹닺좥뢴퓓뗄뿧맺뺭펪탐캪쏦잰,죔붫볌탸폶떽폐맘쫊톡퓱샻폃쟸캻탔늻뿉틆뚯닺,튲붫돉캪뻶뚨폃탔뗄엺움뫍쳴햽,뇈죧뗧ퟓ짌컱뗄쪢탐뻍뛔ꆤ96ꆤ
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MAINTOPICS,ABSTRACTS&KEYWORDSwhichshowsthatthesimulationresultsarecon2MNCs;AllianceCapitalistsistentwiththecommonsensesinOrganization2alBehavior,:Anemployee’sviewpointꆡꆡ(BeijingUniversity,Beijing,China)ꆡYUKeywords:groupbehavior;variabletransi2Wenjiaoꆡp982102tions;qualitativesimulation;mentalitysatisfac2Abstract:Usingthecriticalincidenttech2tionequilibriumnique,theauthorscollected449incidentsfromemployeesinbanks,-TheincidentswerecategorizedbyutilizingBit2trolꆡꆡZHUANGGuijun(Xi’anJiaotongUni2ner,BoomsandMohr’sclassificationscheme,versity,Xi’an,China)ꆡp82288andtheresultsrevealedthatfromanemployee’sAbstract:Basedonliteraturereviewande2perspective,thetwomajorsourcesofcustomerlaboration,thispaperdiscussesthemeanings,satisfactionaretheunpromptedandunsolicitedcharacteristicsandpurposesofmarketingchan2employeeactions,employeeresponsetocus2nelcontrol,,firstly,tentwithapreviousstudyfromacustomer’schannelcontroliscross2organizationalcontrolviewpoint(ZhangPing2003).However,,themainpurposeofchannelcontrolistostemsfromemployee’sineffectiveresponsetoconstrainopportunismsinvolvedinmarketingservicedeliverysystemfailures,,governancestructure,con2lematiccustomerbehavior,aresharplyincon2trolmechanism,andcontrollevelaremajorvari2trastwiththeresultsfromthecustomerinvesti2ablesofchannelcontrol;,uncertainty,desireandcapabilityofcon2Keywords:consumersatisfactionödissatis2trol,andfactorsrelatedtopartnersarean2faction;serviceencounter;criticalincidenttech2tecedencesofchannelcontrol;relationshipsandnique;employee’sviewpointinteractionsbetweenchannelmembers,channelsatisfaction,andchannelefficiencyarethecon2StrategicThinkingin21stCenturyonIEꆯꆡꆡQIEr2Keywords:marketingchannel;control;shi(TianjinUniversity,Tianjin,300072)ꆡchannelgovernancestructure;controlmecha2HUOYanfangꆡLIULiangꆡp1032106nismAbstract:Atthebeginningofthispaper,’senterpriseapplicationDevelopmentꆡꆡXUEQiuzhi(FudanUniversi2inChinaisalsostudied,andtheproblemsdur2ty,Shanghai,China)ꆡ,theAbstract:ThepaperpresentsOLIparadigmstrategicthinkinganddemandsonIE’senter2,thecoretheoryofMNC,,especiallytheadjustmentsandnewexplica2Keywords:industrialengineering;informa2tionsinalliancecapitalistsociety;describesthetiontechnology;strategicthinking;manage2pathofdynamicdevelopmentofmoderntheoriesmentInnovationofMNCandshinesupontheessentialchangeofinternationalbusinessenvironment,revealstheTheStudyforElementsandCharactersofInte-essentialnatureoftheinvestmentsandmanage2gratedlogisticscapabilityꆡꆡMAShihuamentofMNCs.(HuazhongUniversityofScienceandTechnolo2Keywords:OLIparadigm;theTheoriesofgy,Wuhan,China)ꆡCHENXiyongꆡp1072111ꆤ×ꆤ
