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SanLu history
SanLu interpretation：
Deer, good wisdom, mechanism and brave,
auspicious and vigorous, has enjoyed the
legend about the deer, also has a lot of.
In shijiazhuang, the east is the west has won a
deer, south of deer. Also, every place has a
beautiful legend, shijiazhuang, which is located
in the central SanLu SanLu essence, take SaLu,
SanLu group also SanLu borrow the elves.
According to the historical reason hou "yue:"
qin the deer. All the altogether." The deer
person.。
一、 From scratch, establishes the
development of dairy cooperative basis.
• SanLu group predecessor is in 1956 was established on February 16, by 18
raise animals into thinking of 45 members in shijiazhuang, hebei organized
dairy production cooperatives "happiness". In 1960, cooperative, a dairy,
after several NaiYang renamed, become the biggest dairy farms of
shijiazhuang. In this period, the production and operation of enterprises is
still agriculture production, the products are almost milk. In 1964, dairy
successfully developed the "new shijiazhuang" whole sweet milk powder,
main economic index reached the standard, fill in the blank of shijiazhuang
dairy.
• In 1968, enterprise. A cow is raised in establishing a complete management
system, powder processing equipments to operate from already mastered
the basic technology, Two is introduced, including commercial TianWenHua
of college students and technical personnel, formed a backbone troop,
enterprise's talent base to accumulate, Three years of operation is
completed the cow primitive accumulation of capital, the renewal of the
material basis. In 1973, through technical research and development of a
complete success, milk powder coatingproducte line production doubled,
while milk quality improved markedly, the development of the enterprise, the
more big, dairy milk factory was renamed "shijiazhuang. In 1974, have a
high profits for enterprises to develop new products, the hose. Enterprises
realized by sector to dairy industry of change.
二、 The
industrialization
operation, realize the first
leap After the third plenary session, shijiazhuang milk
factory to grab opportunities for development,
strengthen the development of research. In 1980, the
strengthening hose trial production hose particles
products sell more than 20 provinces, "SanLu"
become national attention brand. In 1983, the original
stone June meeting held milk powder, milk factory,
strive to become milk powder is one of the pilot
enterprise, in November, test, and the success of the
qualified products produced by listed companies, the
stone "milk powder" designated production enterprise.
Milk powder later SanLu soon became the mainstay
of product, it is SanLu career successfully trial-
produced laid a foundation.
Between 1980 and 1985, is a comprehensive enterprise
development for six years. Enterprise various
economical index, fixed asset investment growth, taking
multiple modern scale, initially formed from cows raised
to dairy products processing comprehensive one-stop
production. In 1984, milk factory was renamed
"approved" dairy company. Shijiazhuang,
With the infant milk powder market gradually mature,
and product structure, SanLu product appeared to solve
the shortage, restrict the development of the enterprise,
1986 to mange dairy-industry company as the leader of
shijiazhuang transverse economic organization "joint
corporation" existed in shijiazhuang, dairy cows and
gradually took the "countryside, milk, the first step to"
create "cow SanLu + farm households" feeding
management mode of China dairy a revolution, also
make the development achieved SanLu first leap.
三、 Implementation of capital
operation, the second leap.
• In 1993, the SanLu powder production has grown throughout the
first, but is facing the market situation, enterprise's production
capacity, therefore, to limit again again SanLu core management
innovation, with brand for bold flags, with capital operation,
collectivized direction. Since 1993, successively in many business
difficulties, lack of scale enterprise, help the joint of the predicament,
expand the scale of production. In 1995, the SanLu formed in the
same group, the SanLu in April, CCTV channel one prime-time
broadcast advertising, pioneered China dairy enterprises in China
central television advertisement, milk powder, accompanying you
SanLu "life" advertisement so popular. In 1996, shijiazhuang SanLu
group Co., ltd., established in accordance with the company law joint
-stock company, formed the perfect governance structure. In 1999,
the first professional production of liquid milk SanLu dairy Co., LTD
was established in shijiazhuang, marks SanLu formally began
domestic liquid milk into the market, 2002, henan SanLu flower cow
dairy industry Co., LTD, founded SanLu marks the brand strategy
and group in the central plains, the radiation "into" successful step.
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Elaborate capital operation, steady
expansion of low cost. SanLu group in
Beijing, tianjin, hebei, jiangsu, shandong,
henan, and anhui provinces and cities in
guangdong, has more than 30, enterprises
become dry dairy products, dairy enterprises
grain, food, liquid acid milk, meatproducts,
five kinds of products and complete series
more, and mass production enterprises, the
main economic indicators, SanLu 30% above
average was, enterprise development into
the fast lane.
四、In the joint of further ascent.
In the tide of global economic integration, domestic dairy
enterprises abroad, to participate in international competition is the
necessity of the development SanLu group, with international
famous dairy manufacturer -- New Zealand constant natural group
after a long negotiation, on 1st December 2005 joint venture
agreement signed by the natural group, chinas piracy rateoverthree
million yuan RMB, the SanLu 43% of the shares subscribed, June
15, 2006, the joint venture company SanLu marks formal operation,
"aimed at the international leading level to the world's most
advanced level, the goal of" taking a key step.
For half a century, SanLu adhere to honesty, innovation, and realize
the great-leap-forward development of enterprise in China, has
composed of dairy mo chongcai freely. SanLu group during the 11th
five-year plan "period, the development goal is: by 2010, ensure
formula milk, yogurt and production of functional food to the first,
meatproducts, milk and liquid, keep the enterprise production scale
and economic benefits and comprehensive strength, bigger and
stronger SanLu, go abroad, and international market.
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五、In prosperity decline
In 2008, SanLu group started in the
production of consumer complaints from
dairy products containing harmful
substances. By the middle of September
2008, the production of edible SanLu
because of the dairy produce negative
effects and the consumer. SanLu at public
opinion for companies that more and more
pressure on the market, the strong impact of
assets, and forced into bankruptcy. On
December 24th, 2008, stone house city
intermediate people's court for bankruptcy
SanLu send officially announced its verdict,
bankruptcy.
•六、2009 on January 10th to
open by asp
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制作小组
• 国商096班:
• 张鹏
• 张凯
• 尤林生
The end
The end
Thank you!
