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2X2 TOWER
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5PS MARKETING
Place PriceProduct Package Positioning
promotion
Product
offering
Unit of measure
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Source:Source 3
Strategy Skills
SystemsStaff
Shared
values
Structure
Style
7S
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ARROW 3D
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New
entrant
Suppliers
Industry
competitors Buyers
Substitutes
FORCES AT WORK
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JOINT
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Plan
Implement
Support
LINKS 3
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PERSPECTIVE 3D
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RINGS 3D
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SIZES IN
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SPIRAL1 3D
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Spiral
Brakes
Tube in tube
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SPOTLIGHT
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STAIRCASE
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STARS 3D
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WIRE CUBES
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ARROWS
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LEVEL 1
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BOX
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INCOMING
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RIBBON
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Text
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RING
Text
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Text
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UPON 2
Text
Text
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Source:Source 69
CONTINUOUS
Text
Text Text
Text Text Text
TextText
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Source:Source 70
CUTOUT
Text
Text Text
Text
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Source:Source 71
LINEAR A
Text
Text
Text
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Text
Text
Text
Text
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Text
Text
Text
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Text
Text
Text
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Text Text Text Text
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Text Text Text Text
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Text
Text
Text
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PROPELLER
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STEP 5
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AGAINST
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Text Text Text
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AT WORK
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Source:Source 90
Text Text
COUPLED HORIZ
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Source:Source 91
Text
Text
COUPLED VERT
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Text Text
Text Text
FOCUSED
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*Footnote
Source:Source 93
New
entrant
Suppliers
Industry
competitors Buyers
Substitutes
FORCES AT WORK
Unit of measure
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Source:Source 94
Text
Text
Text
PARALLEL
Unit of measure
*Footnote
Source:Source 95
Text
Text
Text
Text
SPLIT
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Source:Source 96
Text
SURROUND
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Source:Source 97
Text
Text
TWISTED
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*Footnote
Source:Source 98
Text Text
UP & AWAY
Unit of measure
*Footnote
Source:Source 99
Text
Text
UP & DOWN
Unit of measure
*Footnote
Source:Source 100
The way
managers
collectively
behave with
respect to use
of time,
attention,
and symbolic
actions
The people in the
organization, considered
in terms of corporate
demographics, not individual
personalities
The organization chart
and accompanying
baggage that show
who reports to whom
and how tasks are
both divided up and
integrated
Those ideas of what
is right and desirable
(in corporate and/or
individual behavior)
which are typical of the
organization and
common to most of its
members
The processes and
procedures through
which things get done
from day to day A coherent set
of actions aimed
at gaining a
sustainable
advantage
over competition Capabilities
possessed by
the organization
as a whole as
distinct from the
individuals.
Some companies
perform
extraordinary
feats with
ordinary people
Staff
Systems Style
Shared
ValuesStructure
SkillsStrategy
2S-5S
Unit of measure
*Footnote
Source:Source 101
Customer
Clients
Distributors
Competitors
Suppliers
3CS TRIANGLE
Unit of measure
*Footnote
Source:Source 102
Skills
Shared
values
Strategy
Staff
Structure
Systems
Style
A coherent set of
actions aimed at
gaining a sustainable
advantage
over competition
The organization chart and
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
integrated
The people in
the organization,
considered in
terms of corporate
demographics, not
individual personalities
The way managers collectively
behave with respect to use of
time, attention and symbolic
actions
The processes and procedures
through which things get done
from day-to-day
Those ideas of what is right
and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members
Capabilities
possessed by
the organization
as a whole as
distinct from
the individuals.
Some companies
perform extraordinary
feats with ordinary
people
3S-4S
Unit of measure
*Footnote
Source:Source 103
Style
Structure
Staff
Strategy
Systems
Skills
Shared
values
The way managers
collectively behave with
respect to use of time,
attention and symbolic
actions
Capabilities possessed by the
organization as a whole as
distinct from the individuals.
Some companies perform
extraordinary feats with
ordinary people
Those ideas of what is right
and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members
The processes and and
procedures through
which things get done
from day-to-dayThe organization chart
and accompanying
baggage that show
who reports to whom
and how tasks are both
divided up and integrated
The people in the
organization, considered
in terms of corporate
demographics, not
individual personalities
A coherent set of
actions aimed at
gaining a sustainable
advantage over
competition
7S
Unit of measure
*Footnote
Source:Source 104
C
om
pe
tit
iv
e
po
si
tio
n
Lo
w
M
ed
iu
m
H
ig
h
Product/market attractiveness
Low Medium High
BUSS PORTFOLIO
Unit of measure
*Footnote
Source:Source 105
Change
vision
Chief
Executive
Leadership
groups
Down the
line
External
constitution
Commitment
Conviction Courage
Capability
Individual
activity
Enabling
devices
CHANGE BOARD
Unit of measure
*Footnote
Source:Source 106
Delta Delta PP
Vision and
Leadership
Organizational
Infrastructure
Performance
Measurement
People
Development
Communications
Problem
Solving
Process • Client managers
(particularly middle
management) have
skill to lead program
implementation
• Change in actual
behavior
• Action plans sufficient to
achieve goals
• Agreement on objectives
by line management
• Management of high-
involvement process
• Implementation or
near implementation
of required structure
and systems
• Flow of 2-way communications
• People’s understanding, belief
and contribution to act on vision
and action plans
• Accurate measurement
of action and results
• Clear accountabilities
• Early wins
Visible demonstration
of new vision and
values by client
leadership
DELTA P
Unit of measure
*Footnote
Source:Source 107
N
at
ur
al
ow
ne
r
R
el
at
iv
e
ab
ili
ty
to
e
xt
ra
ct
v
al
ue
Low Medium
Value-creation potential in business unit
High
•Corporate
center skills
•Business
unit linkages
•Taxation/
valuation
differences
• Industry attractiveness
•Competitive position
•Restructuring/rationalization opportunities
“O
ne
o
f t
he
pa
ck
”
Retain and
give top
priority
Retain and
give priority
Retain and
manage for
code or
liquidate
Probably
divest
Divest Divest or
liquidate
MACS
Unit of measure
*Footnote
Source:Source 108
Business Strategy
Manufacturing Strategy
Configuration
Systems
Research
Focus
Labor
Policy
Product
Design
Make
vs.
Buy
Organization
Process
Design
MANUFACTURING STRATEGY
Unit of measure
*Footnote
Source:Source 109
Restructuring
framework
1
5
4 3
2
PENTAGON
Unit of measure
*Footnote
Source:Source 110
Benefit
Price
Competitive
disadvantage
Competitive
advantage
PRICE BENEFIT
Unit of measure
*Footnote
Source:Source 111
Appraise performance
and prospects
Develop
strategy
Redesign
pivotal jobs
Design the skill
building process
Assess change
readiness
Top down
action programs
Bottom up
action programs
1
2
4
5
6
7
8
3
SMILE CHART
Unit of measure
*Footnote
Source:Source 112
3.
Create and
pursue a unique
advantage 2.
Resegment the
market to create a
niche
4.
Exploit unique
advantage
industrywide
1.
Do more and
better of the
same
When to
compete
STRAT GAMEBOARD
Unit of measure
*Footnote
Source:Source 113
Stage 1
Stage 2
Stage 3
Stage 4
Value system
Strategic
manage-
ment
Externally
orientated
planning
Forecast
based
planning
Budget
planning
Meet
budget and
schedule
Predict the
future
Think
strategically
Create the
future
STRAT MANAGE
Unit of measure
*Footnote
Source:Source 114
Selling margin
Contribution
Sales
Selling rate
Sales
Available selling time
Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs
Efficiency
Available selling time
Total selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITY
Unit of measure
*Footnote
Source:Source 115
Maximize
shareholder
value
Grow
through
cultural
initiative
Redeploy
assets
Improve core
business
performance
Grow through
acquisition
and/or merger
Adopt sound
financing
approach
VALUE CREATION
Unit of measure
*Footnote
Source:Source 116
Real
Perceived
Client’s relative
ability to extract
value
Corporate
center skills
Linkages
between
business units
Financial
ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases objectives
Inefficiencies in financial markets
Difference in valuation technique
VALUE SOURCES
Unit of measure
*Footnote
Source:Source 117
GANTT10
<##>
<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header
Text
Unit of measure
*Footnote
Source:Source 118
GANTT15
Header
Text
## ## ## ## ######################
##
Unit of measure
*Footnote
Source:Source 119
Text Text
VENN 2
Unit of measure
*Footnote
Source:Source 120
Text Text
Text
VENN 3
Unit of measure
*Footnote
Source:Source 121
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Data Driven
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Label 1
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AREA
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Source:Source 123
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BAR
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BAR BUTTED
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Source:Source 126
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000
000
000
000
000
Series Series
BAR STACKED
Series
Unit of measure
*Footnote
Source:Source 127
Label 1
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Label 4
Label 5
000
000
000
000
000
100%=Series Series
BAR STACKED 100%
Series
Unit of measure
*Footnote
Source:Source 128
Title
Unit of measure
Title
Unit of measure
Label 1
Label 2
Label 3
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Label 6
BUBBLE
Unit of measure
*Footnote
Source:Source 129
Label 1 Label 2 Label 3 Label 4 Label 5
COLUMN
Unit of measure
*Footnote
Source:Source 130
Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5
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Title
Unit of measure
COLUMN 2
Unit of measure
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Source:Source 131
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COLUMN BUTTED
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Label 1 Label 2 Label 3 Label 4 Label 5
Series
Series
Series
Series
000
000
000
000
000
COLUMN STACKED
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Source:Source 133
Label 1 Label 2 Label 3 Label 4 Label 5
Series
Series
Series
Series
100%= 000 000 000 000 000
COLUMN STACKED 100%
Unit of measure
*Footnote
Source:Source 134
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
100% = 000
Series
Series
Series
Series
Label 1
COMBO PIE SEGMENT COLUMN
Unit of measure
*Footnote
Source:Source 135
Title
Unit of measure
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
COST CURVE
Unit of measure
*Footnote
Source:Source 136
Title
Unit of measure
Title
Unit of measure
DUAL COLUMN LINE
Unit of measure
*Footnote
Source:Source 137
Title
Unit of measure
Title
Unit of measure
DUAL LINE
Unit of measure
*Footnote
Source:Source 138
Label 1
Label 2
Label 3
Label 4
LINE
Unit of measure
*Footnote
Source:Source 139
Label 1
Label 2
Label 3
Label 4
Label 5
PIE
Unit of measure
*Footnote
Source:Source 140
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
PIE 2
Unit of measure
*Footnote
Source:Source 141
RANGE HIGH LOW
Unit of measure
*Footnote
Source:Source 142
SCATTER X & Y
Unit of measure
*Footnote
Source:Source 143
WATERFALL BAR
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
*Footnote
Source:Source 144
WATERFALL COLUMN
Label 1 Label 2 Label 3 Label 4 Label 5
Unit of measure
*Footnote
Source:Source 145
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organization without prior written approval from McKinsey & Company.
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ARROWS
Unit of measure
*Footnote
Source:Source 147
DISCLAIMERS CLIENT
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
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Unit of measure
*Footnote
Source:Source 148
DISCLAIMERS INTERNAL
This report contains information that is confidential and proprietary to
McKinsey & Company and is solely for the use of McKinsey & Company
personnel. No part of it may be used, circulated, quoted, or reproduced
for distribution outside McKinsey & Company. If you are not the
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Unit of measure
*Footnote
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DISCLAIMERS PRESENTATION
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
Unit of measure
*Footnote
Source:Source 150
LEGENDS Legend
Legend
Legend
Unit of measure
*Footnote
Source:Source 151
MCKINSEY LOGO
Unit of measure
*Footnote
Source:Source 152
MISC
–
Unit of measure
*Footnote
Source:Source 153
MOONS Legend
Legend
Legend
Low
Medium
High
Low
Medium
High
Unit of measure
*Footnote
Source:Source 154
STICKER
ILLUSTRATIVE
CONFIDENTIAL
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
PRELIMINARY
DRAFT
STICKER
Unit of measure
*Footnote
Source:Source 155
STICKER OTHER
CONFIDENTIAL
DISCUSSION DRAFT
DISGUISED
CLIENT EXAMPLE
PRELIMINARY
DRAFT
PRELIMINARY
ESTIMATE
DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
BACKUP
HYPOTHESIS
STRAW MAN
TO BE COMPLETED
PROPOSED
REVISED
ROUGH ESTIMATE
CONCEPTUAL
Unit of measure
*Footnote
Source:Source 156
WORLD MAP
Unit of measure
*Footnote
Source:Source 157
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June 2002
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This material was used by McKinsey & Company during an oral
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PPT TABLE 2
Heading Heading
Text Text
Unit of measure
*Footnote
Source:Source 159
PPT TABLE 3
Heading Heading Heading
Text Text Text
Unit of measure
*Footnote
Source:Source 160
PPT TABLE 4
Heading Heading Heading Heading
Text Text Text Text
Unit of measure
*Footnote
Source:Source 161
PPT TABLE 5
Heading Heading Heading Heading Heading
Text Text Text Text Text
Unit of measure
*Footnote
Source:Source 162
PPT TABLE 6
Heading Heading Heading Heading Heading Heading
Text Text Text Text Text Text
Unit of measure
*Footnote
Source:Source 163
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SEO VA
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June 2002
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• Text
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• Text
Text
• Text
165
Unit of measure
*Footnote
Source:Source
Title
• Text
Title
• Text
166
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Source:Source
Title
• Text
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• Text
Text
167
EXHIBIT TITLE
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Source:Source
Title
•
Text
•
Text
•
Text
Text
168
EXHIBIT TITLE
*Footnote
Source:Source
Title
•
Text
•
Text
•
Text
169
EXHIBIT TITLE
*Footnote
Source:Source
Text
Text
Text
Title
•
•
•
Title
•
•
•
170
EXHIBIT TITLE
*Footnote
Source:Source
Text
Text
Text
Title
•
•
•
Title
•
•
•
Title
•
•
•
171
2 COLUMN
*Footnote
Source:Source
Title Title
• Text • Text
172
3 COLUMN
*Footnote
Source:Source
Title
• Text
Title
• Text
Title
• Text
173
4 COLUMN
*Footnote
Source:Source
Title
• Text
Title
• Text
Title
• Text
Title
• Text
174
5 COLUMN
*Footnote
Source:Source
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
175
6 COLUMN
*Footnote
Source:Source
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
176
7 COLUMN
*Footnote
Source:Source
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title Title
177
8 COLUMN
*Footnote
Source:Source
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
178
3-STEP
Text
• Text
Text
• Text
Text
• Text
Text
179
4-STEP
Text
• TextText
Text
• Text
Text
• Text
Text
• Text
180
5-STEP
Text
Text
• Text
Text
• Text
Text
• Text
Text
• Text
Text
• Text
181
3 HORIZONTAL
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
• Text • Text • Text
Text
Text
Text
182
4 HORIZONTAL
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
• Text
• Text • Text • Text • Text
Text
Text
Text
Text
183
5 HORIZONTAL
Unit of measure
*Footnote
Source:Source
• Text • Text • Text • Text
• Text
• Text
• Text
• Text
• Text
• Text
Text
Text
Text
Text
Text
184
4-STEP
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
• Text
Text
Text
Text
Text
185
FLOW 2
• Text
Header Header
• Text
Unit of measure
*Footnote
Source:Source 186
FLOW 2 TITLE
Unit of measure
*Footnote
Source:Source
• Text
Header Header
• Text
Text
187
FLOW 3
• Text
Header Header
• Text
Header
• Text
Unit of measure
*Footnote
Source:Source 188
FLOW 3 TITLE
Unit of measure
*Footnote
Source:Source
• Text
Header Header
• Text
Header
• Text
Text
189
FLOW 4
• Text
Header Header
• Text
Header Header
• Text • Text
Unit of measure
*Footnote
Source:Source 190
FLOW 4 TITLE
Unit of measure
*Footnote
Source:Source
• Text
Header Header
• Text
Header Header
• Text • Text
Text
191
FLOW 5
• Text
Header Header
• Text
Header Header Header
• Text • Text • Text
Unit of measure
*Footnote
Source:Source 192
FLOW 5 TITLE
Unit of measure
*Footnote
Source:Source
• Text
Header Header
• Text
Header Header Header
• Text • Text • Text
Text
193
HORIZONTAL FLOW 3
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
Title
Text
Text
Text
194
HORIZONTAL FLOW 4
Unit of measure
*Footnote
Source:Source
Title
• Text
• Text
• Text
Text
Text
Text
• Text
Text
195
HORIZONTAL FLOW 5
Unit of measure
*Footnote
Source:Source
Text
Text
Text
Text
Text
Title
• Text
• Text
• Text
• Text
• Text
Title
• Text
• Text
• Text
• Text
• Text
196
HORIZONTAL FLOW 6
Unit of measure
*Footnote
Source:Source
Title Title
Text
Text
Text
Text
Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
Text
• Text • Text
197
HORIZONTAL FLOW 7
Unit of measure
*Footnote
Source:Source
Title Title
Text
Text
Text
Text
Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
Text
• Text • Text
Text
• Text • Text
198
FLOW WITH SHOCK 1
• Text
Header Header
• Text
Header
• Text
Unit of measure
*Footnote
Source:Source
• Text
Title
199
FLOW WITH SHOCK 2
Unit of measure
*Footnote
Source:Source
Header Header Header Title
• Text• Text • Text • Text
Text
• Text• Text • Text • Text
Text
200
FLOW WITH 3 COLUMN
*Footnote
Source:Source
Text
Text
Text
Text
Text
• Text
• Text
• Text
• Text
• Text
Text
• Text
• Text
• Text
• Text
• Text
Text
Text
• Text
• Text
• Text
• Text
• Text
201
FLOW WITH 2 COLUMN
*Footnote
Source:Source
Text
Text
Text
Text
Text Text
• Text • Text
• Text • Text
• Text • Text
• Text • Text
• Text • Text
Text
Text
202
SQUARE FLOW
Unit of measure
*Footnote
Source:Source
Text
• Text
Text
• Text
Text
• TextText• Text
203
FRAMEWORK
Unit of measure
*Footnote
Source:Source
Text
• Text
Text
• Text
Text
• Text
Text
• Text
204
Unit of measure
*Footnote
Source:Source
Title Title
• Text • Text
205
Unit of measure
*Footnote
Source:Source
Title
• Text
Title
• Text
206
Unit of measure
*Footnote
Source:Source
Title
• Text
Title
• Text
Title
• Text
Title
• Text
207
xxxxx
Title
• Text
Title
• Text
Title
• Text
Title
• Text
208
Unit of measure
*Footnote
Source:Source
•
Title
•
Title
•
Title
209
Unit of measure
*Footnote
Source:Source
Title
• Text
Title
• Text
Title
210
Unit of measure
*Footnote
Source:Source
Text
Text Text
• Text
• Text• Text
Text
211
Unit of measure
*Footnote
Source:Source
TextText
TextText
Text
• Text
Text
• Text
• Text• Text
• Text
212
SCP
*Footnote
Source:Source
• xxx • xxxx • xxxx• xxxx
erformancetructure onduct
External
shock S C P
213
Unit of measure
*Footnote
Source:Source
Text Text Text Text
• Text • Text • Text • Text
Text
• Text • Text • Text • Text
Text
214
Unit of measure
*Footnote
Source:Source
Text Text Text Text
• Text • Text • Text • Text
Text
• Text • Text • Text • Text
Text
Text
215
Unit of measure
*Footnote
Source:Source
Text
Text
Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
Text
• Text
• Text
216
Unit of measure
*Footnote
Source:Source
Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Text
217
Unit of measure
*Footnote
Source:Source
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
Text
218
Unit of measure
*Footnote
Source:Source
Text
Text
Text
Text
Text
Text
Text
Text
Text
Title
•
•
•
•
•
•
219
*Footnote
Source:Source
Title Title Title Title
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
220
TEAM STRUCTURE
*Footnote
Source:Source
Title
Title
•
Client McKinsey
• •
Expert group
•
•
221
Unit of measure
*Footnote
Source:Source
Text
Text
222
Unit of measure
*Footnote
Source:Source
Text
Text
Text
Text
Text
223
Title
• Text
Title
• Text
Title
• Text
Unit of measure
*Footnote
Source:Source
Title
Title
Title
224
Unit of measure
*Footnote
Source:Source
Title
Title
• Text
Title
• Text
Title
• Text
Title
• Text
Title
Title
225
Title
• Text
Title
• Text
Title
• Text
Title
Title
226
Unit of measure
*Footnote
Source:Source
Text
• Text
Text
• Text
227
Sub title Sub title
Risk management
Title
•
•
•
•
•
•
228
Unit of measure
*Footnote
Source:Source
• Text • Text • Text • Text • Text • Text
Text Text
229
CYCLE 2
Text Text
Unit of measure
*Footnote
Source:Source
• Text • Text
230
CYCLE 2
Text Text
Unit of measure
*Footnote
Source:Source
• Text • Text
231
CYCLE 3
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
232
CYCLE 3
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
233
CYCLE 4
Text
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text• Text
• Text• Text
234
CYCLE 4
Text
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text• Text
• Text• Text
235
CYCLE 5
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text• Text
• Text
• Text
• Text
236
CYCLE 5
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text• Text
• Text
• Text
• Text
237
CYCLE 6
Text
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text• Text
• Text
• Text
• Text
• Text
238
CYCLE 6
Text
Text
Text
Text
Text
Text
Unit of measure
*Footnote
Source:Source
• Text• Text
• Text
• Text
• Text
• Text
239
FORCES AT WORK
Unit of measure
*Footnote
Source:Source
Text
• Text
Text
• Text
Text
• Text
Text
• Text
Text
• Text
240
2 BY 2 MATRIX
Unit of measure
*Footnote
Source:Source
High
Low
High Low
Te
xt
Text
• Text • Text
• Text • Text
241
Text
Low Medium High
Te
xt
Lo
w
H
ig
h
2 BY 3 MATRIX
Unit of measure
*Footnote
Source:Source
• Text • Text • Text
• Text • Text • Text
242
Te
xt
Lo
w
M
ed
iu
m
H
ig
h
Text
Low Medium High
3 BY 3 MATRIX
Unit of measure
*Footnote
Source:Source
• Text • Text • Text
• Text • Text • Text
• Text • Text • Text
243
4 BY 3 MATRIX
Unit of measure
*Footnote
Source:Source
Te
xt
Lo
w
M
ed
iu
m
H
ig
h
Text
1 2 3 4
• Text • Text • Text • Text
• Text • Text • Text • Text
• Text • Text • Text • Text
244
4 BY 3 MATRIX
Unit of measure
*Footnote
Source:Source
Text
1 2 3 4
Te
xt
2
3
4
• Text • Text • Text • Text
• Text • Text • Text • Text
• Text • Text • Text • Text
1
• Text • Text • Text • Text
245
STUDY OBJECTIVE
Unit of measure
*Footnote
Source:Source
Text
• Text • Text • Text • Text
246
Text
Text
LEVEL 03
Unit of measure
*Footnote
Source:Source
• Text
• Text
Text
• Text
247
Text
Text
Text
LEVEL 04
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
• Text
248
Text
Text
Text
Text
Text
Text
Text
Text
Text
LEVEL 09
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
• Text
249
GANTT – 4 WEEK
Unit of measure
*Footnote
Source:Source
Text
• Text
Text Text Text Text
• Text
• Text
250
Unit of measure
*Footnote
Source:Source
Text
• Text
Text Text Text Text Text
• Text
• Text
Text
251
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
Text Text Text Text
Text
Text Text Text Text
Text
252
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
Text Text Text Text
Text
Text Text Text Text
Text
Text Text Text Text
Text
253
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
254
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
255
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
256
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
257
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
258
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
259
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
260
Unit of measure
*Footnote
Source:Source
• Text
• Text
• Text
Text 1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
1 2 3 4
Text
261
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4 5 6 7 8
Text
9 10 11 12
262
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
1 2 3 4 5 6 7 8
Text
9 10 11 12 1 2 3 4 5 6 7 8
Text
9 10 11 12
263
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
Mon Tue Wed Thu Fri
Text
Responsibility
264
Unit of measure
*Footnote
Source:Source
Text
• Text
• Text
• Text
Responsibility M T W T F
Text
M T W T F
Text
265
*Footnote
Source:Source
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
266
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Unit of measure
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
267
*Footnote
Source:Source
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
268
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Unit of measure
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
269
*Footnote
Source:Source
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
270
*Footnote
Source:Source
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Text
Label 1
Label 2
Label 3
Label 4
Label 5
Unit of measure
271
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text
Unit of measure
272
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text Text
Unit of measure
273
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text Text Text
Unit of measure
274
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
Text Text Text Text Text
Unit of measure
275
EXHIBIT TITLE
*Footnote
Source:Source
Title
Measure
Label
Label
Label
Label
Label
Label
Label
Label
Text
Title
Measure
Label
Label
Label
Label
Label
Label
Label
Label
Text
Title
Measure
Label
Label
Label
Label
Label
Label
Label
Label
Text
Unit of measure
276
EXHIBIT TITLE
*Footnote
Source:Source
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
Label 6
Unit of measure
277
EXHIBIT TITLE
*Footnote
Source:Source
Title
Measure
Label
Label
Label
Label
Label
Label
Label
Label
Text
Title
Measure
Label
Label
Label
Label
Label
Label
Label
Label
Text
Title
Measure
Label
Label
Label
Label
Label
Label
Label
Label
Text
Title
Measure
Label
Label
Label
Label
Label
Label
Label
Label
Text
Unit of measure
278
EXHIBIT TITLE
*Footnote
Source:Source
Text
Label
1
Label
2
Label
3
Label
4
Label
5
Text
Label
1
Label
2
Label
3
Label
4
Label
5
Unit of measure
279
EXHIBIT TITLE
*Footnote
Source:Source
Text
Label
1
Label
2
Label
3
Label
4
Text
Label
1
Label
2
Label
3
Label
4
Text
Label
1
Label
2
Label
3
Label
4
Unit of measure
280
EXHIBIT TITLE
*Footnote
Source:Source
Label
1
Label
2
Label
3
Label
4
Text
Label
1
Label
2
Label
3
Label
4
Text
Label
1
Label
2
Label
3
Label
4
Text
Label
1
Label
2
Label
3
Label
4
Text
Unit of measure
281
EXHIBIT TITLE
*Footnote
Source:Source
Title
Measure
Label
1
Label
2
Label
3
Label
4
Label
5
Title
Measure
Label
1
Label
2
Label
3
Label
4
Label
5
Unit of measure
282
EXHIBIT TITLE
*Footnote
Source:Source
Title
Measure
Label
1
Label
2
Label
3
Label
4
Text
Title
Measure
Label
1
Label
2
Label
3
Label
4
Text
Title
Measure
Label
1
Label
2
Label
3
Label
4
Text
Unit of measure
283
EXHIBIT TITLE
*Footnote
Source:Source
TitleTitle
MeasureMeasure
La
be
l 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
TitleTitle
MeasureMeasure
La
be
l 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
TitleTitle
MeasureMeasure
La
be
l 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
TitleTitle
MeasureMeasure
La
be
l 1
La
be
l 2
La
be
l 3
La
be
l 4
Text
Unit of measure
284
EXHIBIT TITLE
*Footnote
Source:Source
Title
Measure
Text Text Text Text Text Text Text Text
Title
Measure
Text Text Text Text Text Text Text Text
Title
Measure
Text Text Text Text Text Text Text Text
Title
Measure
Text Text Text Text Text Text Text Text
Unit of measure
285
Unit of measure
*Footnote
Source:Source
Title (Measure)
Title (Measure)
Title (Measure)
Title (Measure)
Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text
Text Text Text Text Text Text Text Text
Title
Measure
286
Unit of measure
*Footnote
Source:Source
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
Title (Measure)
Text Text Text Text Text Text
287
ROIC TREE ANALYSIS
Percent
Title
Title
Title
Title Title
Title
Title
Title
Title
Title
Title Title
Title
Title
Title
Title
Title
288
EXHIBIT TITLE
*Footnote
Source:Source
Text
Series
Series
Series
Series
100%=
Label
1
Label
2
Label
3
Label
4
Label
5
000 000 000 000000
Text
Series
Series
Series
Series
100%=
Label
1
Label
2
Label
3
Label
4
Label
5
000 000 000 000000
Unit of measure
289
EXHIBIT TITLE
*Footnote
Source:Source
Unit of measure
Series
Series
Series
Series
100%=
Label
1
Label
2
Label
3
Label
4
Label
5
000 000 000 000000
Text
Series
Series
Series
Series
100%=
Label
1
Label
2
Label
3
Label
4
Label
5
000 000 000 000000
Text
Series
Series
Series
Series
100%=
Label
1
Label
2
Label
3
Label
4
Label
5
000 000 000 000000
Text
290
EXHIBIT TITLE
*Footnote
Source:Source
Title
Measure
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Title
Measure
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Title
Measure
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Title
Measure
Series
Series
Series
Series
100%=
Text
000 000 000 000000 000 000 000
Text Text Text Text Text Text Text
Unit of measure
291
Unit of measure
*Footnote
Source:Source
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
292
Unit of measure
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
293
Unit of measure
*Footnote
Source:Source
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
Label 1
Label 2
Label 3
Label 4
Label 5
100% = xxxx
Title
Measure
294
Unit of measure
*Footnote
Source:Source
Title
Measure
Title
Measure
295
Unit of measure
*Footnote
Source:Source
Title
Measure
Title
Measure
Title
Measure
296
Unit of measure
*Footnote
Source:Source
Title
Measure
Title
Measure
Title
Measure
Title
Measure
297
Unit of measure
*Footnote
Source:Source
Title
Measure
Text
Title
Measure
298
Unit of measure
*Footnote
Source:Source
Title
Measure
Title
Measure
Title
Measure
Title
Measure
299
Unit of measure
*Footnote
Source:Source
Title (Measure)
Title
Measure
Title (Measure)
Title (Measure)
Title (Measure)
300
STICKER AND OTHERS
EXAMPLE
ESTIMATE
PROPOSED
CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE
HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
STICKER AUTOMAKER
EXAMPLE
ESTIMATE
PROPOSED CONCEPTUAL
PRELIMINARY
ROUGH ESTIMATE
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
BACK UP REVISED
TENTATIVE HYPOTHESIS
ILLUSTRATIVE
CONFIDENTIAL
VERY PRELIMINARY
301
High
Medium
Low
302
STICKER AND OTHERS
Text Text
Text
303
MAPS
304
APPENDIX
305
END OF DOC
306