Apple Unveils iOS 7
Written by Didim Today
Wednesday, 12 June 2013 21:03
Apple® today unveiled iOS 7, the most significant iOS update since the original iPhone®,
featuring a stunning new user interface. iOS 7 is completely redesigned with subtle motion, an
elegant color palette and distinct, functional layers that make it feel more alive. The typography
has been refined for a cleaner, simpler look, and the use of translucency and motion makes
even simple tasks more engaging.
iOS 7 has hundreds of great new features, including Control Center, Notification Center,
improved Multitasking, AirDrop®, enhanced Photos, Safari®, Siri® and introduces iTunes
Radio™, a free Internet radio service based on the music you listen to on iTunes®. “iOS 7 is
the most significant iOS update since the original iPhone,” said Craig Federighi, Apple’s senior
vice president of Software Engineering. “To create it, we brought together a team with a broad
range of expertise from design to engineering. With what we’ve been able to achieve together,
we see iOS 7 as an exciting new beginning.” “There is a profound and enduring beauty in
simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the
absence of clutter and ornamentation—it’s about bringing order to complexity,” said Jony Ive,
Apple’s senior vice president of Design. “iOS 7 is a clear representation of these goals. It has a
whole new structure that is coherent and applied across the entire system.” iOS 7 is completely
redesigned with an entirely new user interface, but will be instantly familiar to the hundreds of
millions of iPhone, iPad® and iPod touch® users around the world. The new interface actually
makes your phone appear bigger because everything is designed to take advantage of the
entire screen.
The redesigned fonts look amazing on the Retina® display, creating even sharper text. iOS 7
introduces Control Center. Now the controls you want to access quickly are all in one
convenient place. With just one swipe from the bottom of your screen, you have access to
controls for Airplane Mode, Wi-Fi, Bluetooth or Do Not Disturb, and the ability to adjust screen
brightness, pause or play a song, jump to the next track and stream your music with AirPlay®.
Control Center also gives you instant access to apps such as Clock, Camera, Calculator and
the Flashlight. With iOS 7, Notification Center is now available from the Lock screen so you can
see all your notifications with a simple swipe, and the new Today feature in Notification
Center gives you an at-a-glance view of your day with a summary of the important details such
as weather, traffic, meetings and events. With improved Multitasking in iOS 7, developers have
the ability to enable any app to multitask in the background with a new API. Users have the
ability to switch between their apps in a more visual and intuitive way, and iOS 7 pays attention
to which apps you use most and automatically keeps your content up to date in the background.
AirDrop is an entirely new way to quickly and easily share content with people nearby. When
you’ve got something you want to share, AirDrop shows you your contacts close by. Just select
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Apple Unveils iOS 7
Written by Didim Today
Wednesday, 12 June 2013 21:03
who you want to share with and AirDrop does the rest. AirDrop transfers are peer-to-peer so
you can use it anywhere, without any network or set up required, and transfers are fully
encrypted so your content is protected and private. iPhones are used to take more photos
around the world every day than any other camera, and with iOS 7 the new Camera app
features filters so you can add real-time photo effects.
The Camera app now includes a square camera option, and you can quickly and easily switch
between your four cameras—video, photo, square and panorama—with just a swipe. iOS 7
includes a redesigned Photos app that introduces Moments, a new way to automatically
organize your photos and videos based on time and location. You can zoom out to see all your
photos organized by Moments, Collections of Moments and Years. iOS 7 includes iCloud Photo
Sharing, the easiest way to share just the photos you want with just the people you want. With
iCloud® Photo Sharing, family and friends can contribute their own photos and videos to your
shared photo streams, and the new Activity view displays updates from your shared streams all
in one place.
Safari’s redesigned user interface lets you see more of your content—starting with full-screen
browsing. The new smart search field helps simplify searching, and there’s a new view for your
bookmarks and your Safari tabs. With iCloud Keychain®, your passwords and credit card
information are securely stored and available on all your devices, so navigating password
protected sites or autofilling during transactions is simple and secure. Enhanced Parental
Controls allow you to automatically block access to adult websites or only allow access to a
specific set of permitted websites. Siri sounds better than ever with new male and female
voices and includes Twitter search integration, so you can ask Siri what people are saying on
Twitter*.
Siri also now has Wikipedia integration, providing access to the world’s most popular Internet
reference site. Siri offers Bing web search within the app and the ability to change device
settings and play back voicemail. The Music app has a beautiful new design and includes the
new iTunes Radio, a free Internet radio service featuring over 200 stations and an incredible
catalog of music from the iTunes Store®, combined with features only iTunes can deliver.
iTunes Radio is the best way to discover new music. When you tune into iTunes Radio on your
iPhone, iPad, iPod touch, Mac®, PC or Apple TV®, you’ll have access to stations inspired by
the music you already listen to, Featured Stations curated by Apple and genre-focused stations
that are personalized just for you.
iTunes Radio evolves based on the music you play and download. The more you use iTunes
Radio and iTunes, the more it knows what you like to listen to and the more personalized your
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Apple Unveils iOS 7
Written by Didim Today
Wednesday, 12 June 2013 21:03
experience becomes. iTunes Radio also gives you access to exclusive “first listen” premieres
from top selling artists, Siri integration plus the ability to buy anything you hear with just one tap.
With over 900,000 apps, the App Store℠ is the world’s largest app marketplace. iOS 7 now
features Popular Apps Near Me, a new way to find apps based on your current location, and
iOS 7 will automatically keep your apps up to date.
The App Store also comes with a new Kids category, allowing teachers and parents to easily
discover apps for children by age. Additional new iOS 7 features include: a new Find My
iPhone Activation Lock feature that requires your Apple ID and password before you can turn off
Find My iPhone, erase data or re-activate a device after it’s been remotely erased; Night Mode
in Maps that responds to ambient light when you use it in the dark; FaceTime® audio for high
quality calls over a data network; Notification sync, so when you dismiss a notification on one
device it is dismissed on all of your devices; Phone, FaceTime and Messages blocking to
prevent specific people from being able to contact you; Tencent Weibo support for users in
China, a Chinese-English bilingual dictionary, and improved Chinese input including handwriting
recognition for multiple Chinese characters; the ability for businesses to more efficiently deploy
and manage iPhones and iPads; and enhanced in-car integration, bringing an Apple designed
experience into the car for the first time.
The iOS 7 beta software and SDK are available immediately for iOS Developer Program
members at . iOS 7 will be available as a free software update for iPhone 4
and later, iPad 2 and later, iPad mini and iPod touch (fifth generation) this fall. Some features
may not be available on all products. *US English, French and German will be available with
the launch of iOS 7. Additional languages will be added over time. Apple designs Macs, the
best personal computers in the world, along with OS X, iLife, iWork and professional software.
Apple leads the digital music revolution with its iPods and iTunes online store. Apple has
reinvented the mobile phone with its revolutionary iPhone and App Store, and is defining the
future of mobile media and computing devices with iPad.
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