2003쓪8퓂뗚ꆡꆡꆡAug.,200317뻭뗚4웚ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뮪ꆡ뚫ꆡ뺭ꆡ볃ꆡ맜ꆡ샭EastChinaEconomicMꆡꆡꆡꆡꆡꆡꆡꆡꆡ,싛컒맺틸횤뫏ퟷ뗄랢햹뿕볤엋좺럥,쯯쿾퇠(즽뚫듳톧ꆡ맜샭톧풺,즽뚫ꆡ볃쓏ꆡ250100)[햪튪]퓚훐맺뗄뷰죚쳥훆룄룯맽돌훐,뫁컞틉컊,틸횤뫏ퟷ쫇훐맺뷰죚쳥훆듓럖튵뺭펪쿲뫏튵뺭펪맽뛉뗄뇘좻톡퓱ꆣ놾컄쿪쾸럖컶쇋틸횤뫏ퟷ뗄뿉탐탔,늢퓚듋믹뒡짏쳡돶쇋틸횤뫏ퟷ뗄춾뺶틔벰볠맜듫쪩ꆣ[맘볼듊]틸횤뫏ퟷ;뫏튵뺭펪;럖튵뺭펪;뷰죚뿘막릫쮾[훐춼럖샠뫅]F830191ꆡꆡꆡ[컄쿗뇪쪶싫]Aꆡꆡꆡ[컄헂뇠뫅]1007ꆪ5097(2003)04ꆪ0099ꆪ03ThedevelopmentspaceofcollaborationbetweenthebanksandsecuritiescompaniesinChinaPANQun2feng,SUNXiao2yan(SchoolofBusiness&Management,ShandongUniversity,Jinan250100,China)Abstract:InthefinancialreforminChina,,suchastheestablishmentoffinancialholdingcompany,:collaboration;multi2operation;separatedoperation;financialholdingcompanyꆡꆡ뷰죚튵뺭펪쳥훆퓚뒫춳짏훷튪듦퓚솽훖믹놾쒣쪽,튻훖틔뗃떽쳥쿖ꆣ쫇틔쏀맺죕놾캪듺뇭뗄럖튵뺭펪쳥훆쒣쪽,튻훖쫇틔뗂맺뗈웤듎,맺쓚췢뷰ꆰ췑쎽ꆱ쿖쿳죕쟷퇏훘,뷰탨쟳틑얷훞듳슽맺볒캪듺뇭뗄뫏튵뺭펪쳥훆쒣쪽ꆣ떫쫇,1999쓪듓틸탐탅듻캪훷쿲쇋듓횤좯쫐뎡횱뷓죚춨뷰,떼훂쇋틸11퓂,쏀닎훚솽풺춨맽쇋ꆶ뷰죚럾컱쿖듺뮯램ꆷ,럏돽쇋뎤탐뺺헹솦뗄돖탸쿂붵ꆣ퓚컒맺,틸탐튵쏦쇙뗄탎쪽룼캪퇏웚ퟷ캪뷰죚럖튵볜릹솢램믹뒡뗄ꆶ룱삭쮹ꆪꆪꆪ쮹뗙룱뛻램뻾,맺볒쪵튵늿쏅뗄늻뺰웸,쪹뗃틸탐듦듻뿮튵컱쇬폲뗄럧낸ꆷ쿕훰붥퓚퓶듳,뷡쫸쇋쏀맺틸탐ꆢ횤좯ꆢ놣쿕럖튵뺭펪뗄샺쪷,뇪횾,캪쇋틖훆춨믵뷴쯵,솬탸뗄붵쾢쪹뗃틸탐듦ퟅ튻룶탂뗄뫏튵뺭펪쪱듺뗄떽살ꆣ듻닮뷸튻늽쯵킡,뒫춳튵컱뗄믱샻뿕볤룼볓쿁킡,틸탐늻솼뛸폫듋춬쪱닺맦쒣룟뻙늻쿂,뛸춨맽놾쫐뎡살뮯뷢틸탐늻솼닺,,훐맺틸볠믡ꆢ횤볠믡ꆢ놣볠믡뗄돉솢벰웤뗘캻뗄쏷좷좴뇪횾ퟅ컒맺퓚뷱뫳뷏뎤뗄쪱볤샯죔붫뛔틸탐ꆢ튲쫇틸탐웈쟐폫횤좯튵뫏ퟷ뗄풸췻횮튻,춨맽틸횤뫏ퟷ,틸횤좯뫍놣쿕쪵탐럖튵뺭펪ꆢ럖튵맜샭ꆣ본폚컒맺뗄쪵볊쟩탐튵쾣췻쓜럖쿭좯짌뗄폅훊닺,붵뗍틸탐뒫춳튵컱훐뗄럧뿶쿕,뷸죫놾쫐뎡톰헒탂뗄샻죳퓶뎤뗣ꆣ,퓚볈뚨뗄럖튵뺭펪쳥훆뿲볜쿂죧뫎짮뮯컒쏇뗄뷰죚쳥훆룄룯,펦뛔쫀뷧랶캧뗄탂뗄뷰죚쳴햽,쫇쒿잰뷰죚뷧벱탨뷢2ꆢ좯짌랽쏦뻶뗄컊쳢ꆣ쫗쿈,틸횤뫏ퟷ폐샻폚좯짌뿋럾뷰늻ퟣ컊쳢ꆣ쯦ퟅ뺭뛔뷰죚쳥훆룄룯,쒿잰맺쓚뗄훷쇷틢볻죏캪,듳솦랢햹볃쳥훆룄룯뗄볓쯙,좯짌돐뷓뗄탭뛠탂튵컱떥뾿ퟔ짭뗄뷰놾쫐뎡펦쫇훐맺뷰죚랢햹햽싔뗄뫋탄쓚죝,퓚첽쯷훐톰헒쫇컞램췪돉뗄,죧릫쮾릺늢ꆢ훘ퟩ틔벰엤막죚훐뗄듳뛮훜놾쫐뎡뫍믵뇒쫐뎡뗄뷡뫏뗣,냑솽룶쫐뎡뷡뫏웰살쫇훐맺뷰ꆢ럇짏쫐릫쮾뫍웤쯻웳튵뗄헻쳥엄싴ꆢ돶쫛ꆢ볦늢틔뷰죚쫐뎡캴살랢햹뗄쾣췻쯹퓚,뛸틸횤뫏ퟷ퓲잡잡쮳펦쇋벰닺좨뫍막좨죃쯹탨뷰뗈뗈,뛸좯짌춨맽짌튵틸탐뗄놾쫐뎡뫍짌튵틸탐랢햹뗄뇘좻쟷쫆,돉캪놾쫐뎡뫍믵뇒쫐ꆰ룴특닰ꆱ뫍ꆰ웟죕닰ꆱ뿉믱뗃샻싊폅믝뛌웚뷰;춨맽막뎡뗄뷡뫏뗣ꆣ춬쪱,뫏튵뺭펪틑쫇쫀뷧뷰죚랢햹뗄듳쟷쫆욱뗖톺듻뿮ꆢ늻뚯닺뗖톺듻뿮뿉믱뗃뎤웚뷰ꆣ,틸횤뫏ퟷ쫇퓚볈뚨럖튵뺭펪헾닟뿲볜쿂뛔뫏튵뺭펪뗄폐틦첽웤듎,틸횤뫏ퟷ폐샻폚좯짌럖쿭틸탐뗄탅쾢폅쫆,헢뇭쯷쿖퓚:짌튵틸탐펵폐엓듳뗄뿍뮧좺쳥,뿉틔믱뗃폐맘웳튵뗄,웤틢틥뫍잰뺰붫쪮럖뻞듳ꆣ튻ꆢ틸횤뫏ퟷ뗄뿉탐탔뫍뇘튪탔럖컶뗚튻쫖쇏,짌튵틸탐펵폐훚뛠뗄믺릹췸싧,룼폐샻탅쾢뗄쫕벯ꆣ1ꆢ틸탐랽쏦쇭췢,좯짌튵컱뗄뷸튻늽췘햹,탫뷨훺틸탐엓듳뗄믺릹쫗쿈,럖튵뺭펪쪵볊짏냑틸탐뗄튵컱쿞훆퓚쿁햭뗄듦듻췸싧살붵뗍ퟔ짭뗄튵컱돉놾,듓뛸쪵쿖뗍돉놾ꆢ뿧풽쪽삩뿮튵컱랶캧쓚,샻죳퓶뎤뿕볤럇뎣폐쿞,틸탐뗄맦쒣뺭볃쓑헅,쓜릻폫틸탐탎돉뿍뮧풴ꆢ탅쾢풴ꆢ닺욷벼쫵틔벰탅[쫕룥죕웚]ꆡ2003ꆪ06ꆪ21[ퟷ헟볲뷩]ꆡ엋좺럥(1973ꆪ),쓐,쮶쪿퇐뺿짺,퇐뺿랽쿲:쿮쒿맜샭;쯯쿾퇠(1982ꆪ),얮,퇐뺿랽쿲:맺볊짌컱ꆣꆪ99ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
폾뗄릲쿭,쫇틸횤뫏ퟷ뗄쮫펮뻖쏦ꆣ튻ꆣ뷰죚뿘막릫쮾웤폅쫆훷튪뇭쿖퓚맦쒣뺭볃킧펦ꆢ맜샭뫍본폚듋,맺볒냤늼쇋튻쾵쇐뗄램싉살횧돖맺쓚틸횤뫏ퟷ닆컱뗄킭춬킧펦틔벰럖즢럧쿕짏ꆣ뿘막릫쮾쓜샻폃ퟩ뫏샭뗄뎢쫔,뛔퇏룱뗄럖튵뺭펪헾닟뷸탐쇋쫊펦탔뗄뗷헻ꆣ죧싛ꆢ킭춬샭싛뛔ퟓ릫쮾뷸탐햽싔킭뗷뫍맜샭,ퟓ릫쮾ퟷ캪뺭1999쓪8퓂,훐맺죋쏱틸탐냤늼쇋ꆶ횤좯릫쮾뷸죫틸탐볤춬펪쪵쳥뫍뛀솢램죋듓쫂룷ퟔ뗄뻟쳥뷰죚튵컱ꆣ퓚뿧튵뺭펪돉튵닰뷨쫐뎡맜샭맦뚨ꆷ뫍ꆶ믹뷰맜샭릫쮾뷸죫틸탐볤춬튵닰캪좫쟲뷰죚튵캴살랢햹뗄뇘좻쟷쫆쿂,뷰죚뿘막릫쮾틑뺭돉뷨쫐뎡맜샭맦뚨ꆷꆣ2000쓪7퓂,훐맺죋쏱틸탐뫍훐맺횤볠캪컷랽맺볒듳뷰죚믺릹톡퓱뗄훷튪ퟩ횯탎쪽ꆣ믡럖뇰냤늼쇋ꆶ횤좯릫쮾막욱훊톺듻뿮맜샭냬램ꆷ,2002쓪(1)뷰죚뿘막릫쮾퓚훐맺뗄랢햹쿖ힴ벰웤움볛훐맺죋쏱틸탐뫍훐맺횤볠믡럖뇰냤늼쇋ꆶ짌튵틸탐훐볤튵컱쒿잰컒맺뷰죚튵쪵탐럖튵뺭펪뫍럖튵맜샭,램싉튲캴쏷퓝탐맦뚨ꆷ뫍ꆶ뾪럅쪽춶믹뷰쫔뗣냬램ꆷ뗈뷰죚램맦,헢좷뷰죚뿘막릫쮾뗄뗘캻,탭뛠뷰죚뿘막릫쮾죔뒦폚쫔뗣뷗킩뷰죚램맦캪틸횤뫏ퟷ뒴퓬쇋뇘튪쳵볾ꆣ뛎ꆣ내튻냣뗄럖샠랽램,컒맺훁짙듦퓚ퟅ죽샠뷰죚뿘막릫쮾뛾ꆢ틸횤뫏ퟷ뗄랢햹랽쿲쒣쪽:쒿잰틸탐폫횤좯믺릹횮볤뗄뫏ퟷ폐솽룶닣듎:튻쫇퓚퇏ꋙ쒸릫쮾캪럇뷰죚웳튵뗄뷰죚뿘막릫쮾쒣쪽ꆣ뗤탍듺뇭룱뗄럖튵볠맜뫍믺릹럖짨뗄잰쳡쿂,퓊탭뷰죚믺릹뷸탐뻟쳥쫇훐맺맢듳벯췅,쯼틔맢듳벯췅폐쿞릫쮾(쿣룛)ퟷ캪뿘막튵컱뫏ퟷ,뾪햹쒳킩ퟛ뫏탔뺭펪튵컱;뛾쫇웳튵쓚늿뗄ퟩ횯릫쮾,뿘훆뗄짏쫐ꆢ럇짏쫐릫쮾벸쪮볒,짦벰뗄탐튵폐틸탐뫍막좨뫏ퟷꆣ벴횤좯폫틸탐쿠뮥닎막믲헟횱뷓퓚ퟩ횯뷡릹짏(맢듳틸탐)ꆢ횤좯(맢듳횤좯ꆢ짪틸췲맺)ꆢ춶(맢듳맺뫏뛸캪튻,뇈뷏뗤탍뗄죧쏀맺뗄뷰죚뿘막릫쮾뫍뗂맺뗄좫쓜볊탅췐춶릫쮾)ꆢ놣쿕(훐볓뫏뗄죋쫙놣쿕릫쮾)ꆢ닺틸탐ꆣ움맀(맢듳닺움맀릫쮾)폫췐맜(맢듳닺췐맜릫쮾)1ꆢ틸횤뻟쳥튵컱랽쏦뗄뫏ퟷ뗈ꆣ틸탐튵뫍횤좯튵퓚볈뚨뗄볠맜풭퓲쿂,쫜샻틦뫍뿍뮧탨ꋚ쒸릫쮾캪럇틸탐뷰죚믺릹뗄뷰죚뿘막릫쮾쒣쪽ꆣ뗤탍쟳뗈뗄췆뚯,쮫랽샻폃룷ퟔ뗄폅쫆,붫튵컱뷸탐럖닰뫍ퟩ듺뇭쫇훐맺맺볊탅췐춶폐쿞릫쮾(볲돆훐탅릫쮾),쯼쫇뫏,춨맽쿖폐튵컱뗄쿠뮥붻닦믲탂튵컱뗄뷰죚뒴탂,뒴퓬쇋컒맺뗚튻볒믱ힼ틔ꆰ뷰죚뿘막릫쮾ꆱ힢닡뗄뷰죚웳튵,뿘막뫜뛠뗄뫏ퟷ춾뺶뫍랽쪽,탎돉쏜쟐뗄럖릤뫏ퟷ맘쾵ꆣ틸횤뻟믲펵폐뗄ퟓ릫쮾짦벰틸탐(훐탅쪵튵틸탐ꆢ훐탅볎뮪틸탐폐쳥튵컱뗄뫏ퟷ,쯤좻쫇틸횤횮볤잳닣듎뗄뫏ퟷ,떫좴쫇뷸죫쿞릫쮾)ꆢ횤좯(훐탅횤좯)ꆢ놣쿕(탅돏죋쫙놣쿕릫쮾)ꆢퟩ횯뫍막좨뫏ퟷ쓋훁믬튵뺭펪뷗뛎뗄튻룶훘튪쒥뫏웚ꆣ쒿탅췐춶(훐탅탋튵탅췐춶릫쮾)뗈ꆣ잰,컒맺뻸듳뛠쫽틸횤뫏ퟷ뚼춣쇴퓚듋뷗뛎,늢쟒폐뫜듳뗄ꋛ쒸릫쮾캪짌튵틸탐뗄뷰죚뿘막릫쮾쒣쪽ꆣퟮ캪뗤탍뗄랢햹뿕볤ꆣ쫇훐맺붨짨틸탐랢웰돉솢뗄훐맺뗚튻볒훐췢뫏뗄춶틸탐(1)쒿잰튵컱뫏ퟷ랽쪽ꆪꆪꆪꆪ훐맺맺볊뷰죚폐쿞릫쮾(볲돆훐뷰릫쮾)ꆣ뗚튻ꆢ틸탐춬튵닰뷨뫍맺햮쫐뎡믘릺튵컱ꆣ벴컒맺횤좯뛔쒿잰컒맺뷰죚뿘막릫쮾뗄ퟜ쳥움볛:믺릹뫍틸탐믺릹뷸죫좫맺틸탐춬튵닰뷨폫햮좯믘릺쫐뎡,닎쫗쿈,훐맺뷰죚뿘막릫쮾뺭펪맜샭쮮욽뷏뗍,랢햹쒣쪽폫닰죫닰돶뷰뷢뻶뛌웚뷰폠좱ꆣ훷튪쫇닎뾼맺췢뷰죚뿘막릫쮾뗄ퟶ램,퓚춬컒맺쪵볊쿠뷡뫏뗚뛾ꆢ횤좯뗖톺죚ꆣ럻뫏쳵볾뗄횤좯릫쮾틔ퟔ펪뗄막뗄맽돌훐,짐뒦폚첽쯷뷗뛎ꆣ욱뫍횤좯춶믹뷰ퟷ훊톺,내헕튻뚨뇈샽쿲짌튵틸탐뷨뿮,웤듎,컒맺램싉튲캴쏷좷뷰죚뿘막릫쮾뗄뗘캻,뷰죚뿘틔뷢뻶뷰쇷뚯탔컊쳢ꆣ막릫쮾폫컒맺쿖폐뗄럖튵뺭펪맜샭쳥훆폐튻뚨뗄돥춻,뫏ퟷ뗚죽ꆢ틸횤헊ꆢ틸횤춨ꆣ틸횤헋튵컱쫇횸춶헟춨뗄쇬폲폫돌뛈늻뻟폐맣랺탔ꆣ맽틸탐뫍횤좯릫쮾뗄맱쏦럾컱ꆢ뗧ퟓ틸탐럾컱뫍ퟔ훺훕뛋럾쇭췢,퓚컒맺뷰죚볠맜솦뛈늻쫇뫜잿뗄쟩뿶쿂,죧뫎맦컱뗈랽쪽,쪵쿖춶헟틸탐헋뮧뫍놣횤뷰헋뮧횮볤뷰뗄쫊랶뫍볠맜헢킩뷰죚뿘막릫쮾돉캪탂뗄뿎쳢,죧벯췅쓚늿맘솪쪱뮮늦ꆣ뛸틸횤춨튵컱쫇춶헟싲싴막욱뗄뷰춨맽틸탐횸붻틗ꆢ벯췅닆컱탅쾢엻슶ꆢ벯췅헻쳥놾돤ퟣ탔틔벰뛔벯췅뚨뗄뿍뮧믮웚뒢탮헋뮧뷡쯣뗄튻훖뷰죚튵컱ꆣ뗄뛠풪볠맜틗닺짺볠맜쎤쟸뗈컊쳢ꆣ뗚쯄ꆢ좯짌캯췐틸탐췸뗣듺냬뾪뮧튵컱,붵뗍ퟔ짭뗄뺭(2)훐맺ퟩ붨뷰죚뿘막릫쮾뗄랢햹랽쿲펪돉놾ꆣꋙ틔막럝훆짌튵틸탐캪훷쳥ퟩ붨죴룉룶듳탍뷰죚뿘막릫뗚컥ꆢ틸탐돐떣좯짌뷰뷡쯣뫍믹뷰췐맜튵컱ꆣ쮾뗚쇹ꆢ춶틸탐튵컱훐뗄뫏ퟷꆣ샽죧웳튵퓚뷸탐릺늢ꆢ퓚컒맺틔짌튵틸탐ꆢ놣쿕릫쮾ꆢ횤좯릫쮾ꆢ탅췐릫쮾캪훘ퟩ틔벰엤막죚믮뚯쪱,좯짌쳡릩떣놣,틸탐쳡릩듻뿮,훷뗄뷰죚쳥쾵훐,짌튵틸탐컞싛듓룷룶랽쏦뛸퇔쪵솦ퟮ캪잿틸탐듺쿺좯짌돐쿺뗄웳튵햮좯뗈뗈ꆣ듳,틔짌튵틸탐캪훷쳥뷸탐뷰죚뿘막릫쮾뗄릹붨펦떱쫇컒맺(2)캴살틸횤뫏ퟷ쇬폲뷰죚뿘막릫쮾랢햹뗄훷튪랽쿲믲쿖쪵톡퓱ꆣ쒿잰,맺쓚짌튵뗚튻ꆢ좯짌캪틸탐룄훆뫍닺튵컱헻뫏쳡릩럾컱,캪틸틸탐훐맺폐뛀짌튵틸탐폐4볒,좫맺탔믲쟸폲탔막럝훆짌탐쳡릩룄훆ꆢ짏쫐뢨떼뫍돐쿺짏쫐틸탐횤좯튵컱ꆣ튵틸탐10볒,돇쫐짌튵틸탐90볒,좻뛸웤훐ퟮ뻟뷰죚뿘막뗚뛾ꆢ횤좯릫쮾횱뷓닎폫틸탐늻솼닺뗄튵컱훘ퟩ,뛔릫쮾랢햹잱솦뗄펦룃쫇쪵탐막럝훆뗄쿖듺듳탍짌튵틸탐(냼틸탐탅듻닺뷸탐횤좯뮯뒦샭,룄짆틸탐뗄닺훊솿ꆢ쳡룟삨틑짏쫐뫍캴짏쫐뗄)ꆣ틲캪헢샠틸탐듓튻뾪쪼붨솢뇣닺좨짌튵틸탐뗄뺭펪킧싊ꆢ뮯뷢짌튵틸탐훐듦퓚뗄뷰죚럧쿕ꆣ쟥컺,펵폐췪짆뗄릫쮾훎샭뷡릹뫍쿖듺웳튵훆뛈,늻솼닺뗚죽ꆢ릲쿭탅쾢풴ꆣ틸탐뫍횤좯퓚튵컱랢햹맽돌훐펵뇈샽뷏뗍,뻟폐뷏잿뗄뾹럧쿕쓜솦뫍펯샻쓜솦ꆣ늢쟒,웤훐폐듳솿뗄탅쾢,춨맽틸횤뫏ퟷ,뿉쪵쿖믵뇒쫐뎡뫍놾쫐뎡늿럖틸탐틑짏쫐믲헽믽벫돯놸짏쫐,폐뷏뿭뗄돯죚쟾뗀뫍탅쾢뗄뮥춨,복짙틲탅쾢늻뛔돆뛸퓶볓뗄뺭펪돉놾,춬쪱,놾퓋펪뺭퇩ꆣ헢킩짌튵틸탐뿉틔틔ퟔ짭캪훷쳥짨솢뷰죚뿘뮹쓜릲쿭폅훊뿍뮧풴ꆣ막릫쮾,좻뫳틀듋캪욽첨,쫕릺믲탂짨횤좯릫쮾ꆢ놣쿕릫2ꆢ붨솢뷰죚뿘막릫쮾쮾,닎막럇뷰죚웳튵뗈뗈,ퟮ훕탎돉맦랶뮯뗄뷰죚뿘막릫뷰죚뿘막릫쮾뗄붨솢쫇틸횤뫏ퟷ뗄짮닣듎뮯뷡맻,쫇틸쮾ꆣ횤뫏ퟷ뗄튻훖룟벶탎쪽,쯼짦벰떽뷰죚웳튵쓚늿뗄ퟩ횯뫍막퓚막럝훆틸탐훐뻟폐듺뇭탔뗄헐짌틸탐틑뺭퓚믽벫뗄뷸좨뫏ퟷ,쫇뷰죚쇬폲쓚벫뻟듺뇭탔뗄믬튵뺭펪ퟩ횯탎쪽횮탐ퟛ뫏뮯뺭펪,웹뷱캪횹틑뺭닎막믲뿘막쇋튻킩믺릹ꆪꆪꆪ죧ꆪ100ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
맺춨횤좯ꆢ쿣룛붭쓏닆컱ꆢ뎤돇횤좯ꆢ21쫀볍뿆벼춶릫쮾뗄틸탐ꆢ횤좯ꆢ놣쿕뫍탅췐ퟓ릫쮾쫜떽룷ퟔ탐튵볠맜떱뻖뗄늢쟒폐듽짨솢뫏놣쿕릫쮾ꆣ폐킧볠맜ꆣ퓚쒿잰뗄럖튵뺭펪쳥훆쿂,틸탐ꆢ횤좯ꆢ놣쿕죽훁폚쯄듳맺폐짌튵틸탐,쯤좻퓚놾ꆢ맦쒣ꆢ펪튵췸뗣룶볠맜늿쏅펦믽벫첽쯷뇋듋뫏ퟷ뗄킭뗷믺훆뫍볠맜쳥쾵,붨뗈랽쏦뇈막럝훆짌튵틸탐룼뻟폐폅쫆,떫맺폐짌튵틸탐ퟔ짭솢뿧탐튵볠맜떱뻖횮볤뗄폐킧탅쾢릲쿭믺훆,뷸튻늽췪짆쿠컊쳢첫뛠,죧놾돤ퟣ싊맽뗍ꆢ뢺햮싊룟ꆢ듴헋뮵헋뷏뛠ꆢ뮥릵춨뗄믺훆ꆢ랽쪽뫍쓚죝,뷸튻늽췪짆죽듳뷰죚볠맜떱뻖뺭펪맜샭럇짌튵뮯ꆢ볠맜솦솿놡죵ꆢ샺쪷냼뢤맽훘뗈뗈,죧틑뺭붨솢뗄늻뚨웚솪쾯믡틩훆뛈,킭뗷틸탐ꆢ횤좯뫍놣쿕튵맻헢킩컊쳢뷢뻶늻뫃뛸훘탂ퟩ붨뷰죚뿘막릫쮾,쫆뇘믡닺짺컱뒴탂벰웤볠맜컊쳢ꆣ룼뛠탂뗄컊쳢,퓶볓헻룶뷰죚쳥쾵뗄쾵춳탔럧쿕ꆣ[닎뾼컄쿗]ꋚ뛔폚쿖듦뗄늻맦랶뗄뷰죚뿘막릫쮾펦뷸탐맦랶뮯룄퓬\[1\]쒿잰,컒쏇뗄좷틑뺭돵늽붨솢쇋뻟폐튻뚨맦쒣뗄훐탅ꆢment\[M\].bookigninstitution,,1998.슳쓜ꆢ맢듳뗈듳탍뷰죚탔웳튵벯췅뫍뷰죚뿘막릫쮾,떫쯻쏇\[2\]쮹뿆쳘쎷즭.뷰죚릤돌톧낸샽ꆪꆪꆪ뷰죚뒴탂뗄펦폃퓚쿖쪵닙ퟷ훐,죔듦퓚탭뛠컊쳢ꆣ샽죧:쒸릫쮾폫ퟓ릫쮾횮퇐뺿\[M\].뚫놱닆뺭듳톧돶냦짧,2001.볤틔벰ퟓ릫쮾폫ퟓ릫쮾횮볤쫇럱듦퓚맘솪붻틗,룷뷰죚ퟓ릫\[3\]컢쿾쟳.훐맺놾쫐뎡:캴살쪮쓪\[M\].훐맺닆헾쮾횮볤쫇럱붨솢쇋폐킧뗄뷰죚럧쿕럀믰잽,뻟폐뛀솢램죋뗄뺭볃돶냦짧,2000.뷰죚ퟓ릫쮾뗄놾뷰춶죫쫇럱돤ퟣ,쫇럱듦퓚닆컱탅쾢엻슶\[4\]컢쿾쟳.훐맺놾쫐뎡:뒴탂폫뿉돖탸랢햹\[M\].럧쿕뫍볠맜쎤쟸뗈뗈컊쳢ꆣ죧뫎맦랶뫍볠맜헢킩뷰죚뿘막릫훐맺죋쏱듳톧돶냦짧,2001.쮾쫇쿖쪱?듽뷢뻶뗄컊쳢ꆣ\[5\]샮몣퇠.컒맺틸탐튵폫횤좯튵뫏ퟷ쒣탍첽컶\[J\].쫗쿈,뛔폚틑뺭붨솢뗄뷰죚뿘막릫쮾펦떱뷸튻늽볓잿쓚뷰죚폫놣쿕,2001.늿뿘훆믺훆뗄붨짨,퓶잿럧쿕틢쪶뫍ퟔ컒풼쫸믺훆,늻뛏췪\[6\]쇵죰늨,냘놦뒺.쫔싛컒맺틸탐믬튵뺭펪벰뷰죚뿘짆뷰죚웳튵훆뛈ꆣ맺볒펦떱뇤룯램싉램맦헾닟,좷놣룷뷰죚막릫쮾뗄릹붨\[J\].즽뚫닆헾톧풺톧놨,2002.ퟓ릫쮾횮볤뫏샭뗄튵컱뷧쿞,붨솢췪놸뗄뷰죚럧쿕럀믰잽,\[7\]쇵ꆡ늨.놾쫐뎡뷡릹ꆪ샭싛폫쿖쪵톡퓱\[M\].뢴뿘훆럧쿕싻퇓ꆣ뮹펦붨솢튻훖폐킧뗄믺훆,살움맀헻룶뷰죚떩듳톧돶냦짧,1999.뿘막릫쮾뗄놾돤ퟣ쮮욽ꆢ럀횹벯췅쓚늻솼맘솪붻틗ꆢ퓶볓\[8\]헅헗잿.컒맺뷰죚뿘막릫쮾뗄릹붨:훆뛈믹뒡폫춾폐맘믡볆탅쾢뗄춸쏷뛈뫍볓듳닆컱짳볆뫍캥맦돍랣솦뛈뗈ꆣ뺶톡퓱\[J\].뷰죚폫놣쿕,2001.웤듎,펦떱붨솢폐킧뗄탐튵볠맜믺훆,쪹뷰죚뿘막릫쮾[퓰죎뇠벭:탭풾믔](짏뷓뗚87튳)랢럅컞볇쏻뗄뗷닩컊뻭,튪쟳쫜통헟믘듰ꆣ샻죳뗄퓶뎤ꆢ럾컱훊솿뗄쳡룟ꆢ횰릤샫횰뗄붵뗍뗈랽쏦ꆣ엠붫헢킩컊뻭믘쫕ꆢ맩쓉ꆢ헻샭럖컶,쇋뷢룷쫜통헟뛔엠통릤통뗄쫕틦볆쯣풭샭쫇평폚쳡룟쇋샍뚯헟뗄벼쫵쫬솷돌뛈,쪹ퟷ뗄틢볻,움맀쫜통헟퓚엠통훐좡뗃뗄뷸늽,틔룄뷸뷱뫳뗄춬튻샍뚯솦뿉틔퓚웤쯻쳵볾늻뇤뗄믹뒡짏,퓶볓웳튵뗄쫕엠통릤ퟷꆣ틦ꆣ쯼뿉틔폃횱뷓쫕틦움맀램살볆솿,폃릫쪽뇭쪾캪:4ꆢ뷡맻뗄움맀ꆣ움맀뗧ퟓ짌컱엠통뛔웳튵뗄릱쿗ꆣTE=(E2-E1)ꇁTꇁN-C돉놾ꆪꆪꆪ쫕틦움맀램쫇튻훖엠통킧맻뗄솿뮯닢뚨랽램,뿉틔쪽훐,TEꆪꆪꆪ엠통쫕틦:폃쯼살뾼달엠통룸웳튵듸살뗄ꆢ폃뺭볃탎쪽뇭쪾뗄쫕틦폐뛠E1ꆪꆪꆪ엠통잰쎿룶쫜통헟튻쓪닺짺뗄쫕틦;듳ꆣ퓚뺭볃짏,돉놾쫕틦럖컶램뎣폃틔움볛춶킧맻ꆣ평폚E2ꆪꆪꆪ엠통뫳쎿룶쫜통헟튻쓪닺짺뗄쫕틦;퓚튻뚨틢틥짏뿉붫뗧ퟓ짌컱엠통쫓캪릫쮾뗄튻쿮훘튪춶,Nꆪꆪꆪ닎볓엠통뗄죋쫽;틲뛸퓚움맀엠통킧맻쪱튲뿉뷨본돉놾ꆪꆪꆪ쫕틦럖컶램ꆣTꆪꆪꆪ엠통쫕틦뿉돖탸쓪쫽;돉놾ꆪꆪꆪ쫕틦럖컶쫇틔믵뇒뗄탎쪽살뚨솿뇭쪾엠통뗄쫕Cꆪꆪꆪ엠통돉놾ꆣ틦뫍폐킧탔ꆣ돉놾ꆪꆪꆪ쫕틦럖컶훐ퟮ뎣폃뗄튻훖탎쪽쫇춶뗧ퟓ짌컱풱릤엠통뗄돉놾냼삨볤뷓돉놾뫍횱뷓돉놾ꆣ횱믘놨(ROI)럖컶ꆣROI럖컶쓜춨맽쿮쒿쫕틦폫춶놾쿠뷓돉놾냼삨:엠통맜샭늿쏅뗄맜샭럑폃;쫜통헟뗄릤;엠솪쾵뗄랽쪽살움맀엠통믮뚯훐뗄춶믘놨ꆣ쯼틔뇈싊뗄탎쪽통뷌쪦뗄놨돪;엠통뷌닄ꆢ뢨떼쇏뗄럑폃틔벰듲펡ꆢ뢴살럖컶춶믘놨,뛸헢룶뇈싊쿔쪾쇋폫엠통쿮쒿쿠맘뗄쫕틦펡ꆢힰ뚩럑폃;엠통뎡쯹ퟢ뷨럑폃;엠통웷닄뗄헛뻉럑뫍캬듳킡,듺뇭쇋웳튵퓚헢룶엠통쿮쒿짏뗄춶뇈훘ꆣ춬쪱,뮤뫍탞샭럑폃;틲엠통뛸랢짺뗄붻춨럑폃;틲엠통뛸랢짺뗄ROI폐룟뛈뗄ퟛ뫏탔,늢쟒ROI뿉틔뫍웳튵웤쯻춶쿠뇈쪳쯞벰뗧뮰럑폃;웤쯻럑폃ꆣ엠통뗄볤뷓돉놾쫇엠통뗄믺믡뷏,틲듋퓚움맀훐뗃떽맣랺뗄펦폃ꆣ돉놾,벴춬퇹뗄풴뫍쪱볤평폚폃폚엠통뛸컞램폃폚웤쯻믮ROI럖컶,폃릫쪽뇭쪾캪:뚯,룸웳튵듸살뗄컞탎쯰쪧,뿉폃죋뻹샻죳살뫢솿ꆣ엠통뗄춶믘놨ROI=쫕틦/엠통돉놾ퟮ뫳튪쮵쏷뗄쫇,움맀쫇캪쇋룄뷸엠통훊솿ꆢ쳡룟엠통뗧ퟓ짌컱엠통뗄쫕틦냼삨:샍뚯짺닺싊뗄쳡룟ꆢ닺욷훊킧맻ꆢ붵뗍엠통돉놾ꆣ헫뛔움맀뷡맻,훘튪뗄쫇튪닉좡쿠펦솿뗄쳡룟ꆢ닺욷쿺쫛솿뗄삩듳ꆢ돉놾뗄붵뗍,쫂맊뗄복짙,뗄뻀욫듫쪩늢늻뛏룺ퟙ,뛸늻쫇움맽뻍췪쫂쇋ꆣ[퓰죎뇠벭:뫺춤춤]ꆪ101ꆪ' 1994-2006 China Academic Journal Electronic Publishing House. All rights reserved.
