뗚22뻭뇪ꆡힼꆡ뮯ꆡ놨ꆡ뗀뗚1웚ꆡ2001솬쯸뎬쫐톡횷뗄쿺쫛쒣탍럖컶캺ꆡ(삼훝듳톧뺭볃맜샭톧풺,룊쯠삼훝ꆡ730000)햪ꆡ튪:톡횷쫇솬쯸뎬쫐뺭펪뗄튻룶훘튪컊쳢,틀뻝톡횷쪱뾼싇뗄쫗튪풭퓲ꆪꆪ샻죳ퟮ듳뮯풭퓲,쿈릹붨쇋붨솢쿺쫛쒣탍뗄죽룶잰쳡쳵볾,늢뻝듋쳡돶쇋톡횷쪱탨뾼싇뗄쿺쫛쒣탍ꆣ맘볼듊:톡횷;잰쳡쳵볾;쿺쫛쒣탍훐춼럖샠뫅:ꆡꆡ컄쿗뇪쪶싫:ꆡBꆡ컄헂뇠뫅:1003ꆪ9655(2001)01ꆪ0015ꆪ02ꆡꆡ1ꆡ틽퇔쓚맋뿍뗄릺싲솦b(∃x∃y∃t),폃캢럖뇭쪾캪:b(dx쇣쫛튵뺭펪폐튻룶믹놾뻷쟏,쓇뻍쫇톡횷,톡dydt)ꆣ횷,퓙톡횷ꆣ뗪워뗄뗘샭캻훃벰웤짌튵탔훊횱뷓펰쿬뛔폚쎿튻훖짌욷뚼폐튻룶뗘폲릺싲솦잿뛈,늢ퟅ뺭펪튵벨,쯹틔솬쯸뎬쫐퓚붨솢쏅뗪쪱뇘탫훘톡쟒늻춬뗄쪱볤,늻춬뗄뗘뗣,폐늻춬뗄횵ꆣ쯹폐뛔솬횷ꆣ쏅뗪뗄톡횷,튻냣살쮵,쫇캪쏅뗪톡퓱튻룶캴살쯸뎬쫐쿺쫛닺짺펰쿬늢폫솬쯸뎬쫐ퟔ짭뗄쿺쫛탐캪뗄샻죳ퟮ폅뗄캻훃ꆣ평폚샻죳캪쿺쫛뛮복좥돉놾,돉컞맘뗄쫐뎡쳘탔,뚼뿉맩쓉퓚헢샯ꆣ폚쫇죎튻쟸폲죎놾쿠뛔살쮵뇈뷏죝틗좷뚨ꆣ헢퇹,횻튪쓜듓쿺쫛쒣탍튻쪱볤뛎쓚쒳튻훖짌욷j뗄뗘폲릺싲솦뿉뇭쪾캪:훐풤닢뗃떽쏅뗪캴살뗄쿺쫛,뻍믹놾짏뿉틔횪뗀퓚쒳튻캻훃붨솢쏅뗪쫇럱폐샻뿉춼,듓뛸뻶뚨쫇럱퓚Bj=ꇒꇒbj(x,y,t)dxdydt(1)듋붨솢탂뗄쏅뗪ꆣ놾컄룹뻝톡횷뗄헢룶샻죳ퟮ듳뮯볲뮯맋뿍뗄탨쟳,죏캪퓚춳볆뒦샭쪱볤랶캧쓚믹놾풭퓲쎻폐뇤뮯,퓲짏쪽뿉뇭쪾캪:,릹붨돶톡횷뗄쿺쫛쒣탍ꆣ2ꆡ톡횷뗄죽룶잰쳡쳵볾Bj=Tꇒbj(x,y)dxdy(2)쏅뗪뗄쿺쫛ힴ뿶쫇쫜떽튻킩틲쯘펰쿬뗄,횻폐냑헢킩펰쿬틲쯘쿈맩쓉돉잰쳡쳵볾,컒쏇닅뿉틔붨헢샯뗄T캪쪱볤뛎쓚뗄뎤뛈ꆣ솢쿺쫛쒣탍ꆣꆡ짌좦쓚뗄놥뫍뛈짌좦횸쏅뗪쓜컼틽웤맋뿍뗄뗘샭쟸폲ꆣ떱듲쯣ꆡ짌욷뗄뗘폲릺싲솦솬쯸뎬쫐뺭펪뗄짌욷,훷튪쫇쪳욷ꆢ뢱쪳욷폫킡퓚쒳룶짌좦붨솢쏅뗪쪱,짌좦쓚쿖폐뗄뺺헹ힴ뿶믡볾틗뫄뗄죕폃욷ꆣ맋뿍퓚쒳튻뛎쪱볤쓚횱뷓펰쿬떽붫살뿉쓜뗄쿺쫛ꆣ쯹틔뇘탫튪닢뚨짌좦,풸틢릺싲튻뚨쫽솿뗄헢킩짌욷ꆣ쯤좻쎿튻캻맋뿍뗄욫뫃쫇늻춬쓚춬탐튵짌뗪뗄놥뫍돌뛈ꆣ닢뚨룃놥뫍뛈뗄횸뇪뗄ꆪꆪ놥뫍횸쫽(IRS)뿉헢퇹볆쯣:,떫쫇퓚뒦샭듳솿맋뿍릺싲뗄쫂볾쪱,풸틢릺싲뗄쫽솿뗄욽뻹횵쫇쿠뛔컈뚨뗄ꆣ놾컄볙짨헢룶릺싲쫽ꆡꆡꆡIRS=(C)ꇁ(RE)öRF(3)솿폫뗘샭캻훃폐맘,벴퓚튻룶뗘폲쓚,폐튻룶퓚쪱볤웤훐:C캪쒳뗘쟸릺싲쒳샠짌욷뗄잱퓚맋뿍죋쫽;짏쿠뛔컈뚨뗄릺싲솦ꆣꆡRE캪쒳뗘쟸쎿튻맋뿍쎿훜욽뻹릺싲쫽;놾컄뚨틥뗘폲릺싲솦잿뛈b캪떥캻쪱볤ꆢ떥캻ꆡRF캪쒳뗘쟸춬샠짌욷짌뗪뗄펪튵ퟜ쏦믽;쏦믽훐맋뿍뗄릺싲솦ꆣb폫뗘샭캻훃ꆡ(IRS캪쒳뗘쟸쒳샠짌욷쇣쫛놥뫍횸쫽ꆣx,y)뫍쪱볤t폐맘ꆣ퓲퓚뗘뗣퓋폃듋램볆쯣뛸뗃(xIRS,떱IRS풽킡쪱놥뫍돌,y)뗄쇬폲∃x,∃y쓚,퓚쪱볤∃t뛈풽뗍,캴살뗄쿺쫛뛮붫듳,죴IRS횵듳퓲놥뫍돌쫕룥죕웚:2000-12-04뛈룟,캴살뗄쿺쫛뛮붫킡ꆣퟷ헟볲뷩:캺ꆡ(1975-),얮,붭쯕쪡쓏뺩쫐죋,훺뷌,ꆡ쏅뗪뗄컼틽솦퓚뛁쮶쪿짺,훷튪듓쫂뺭볃쳥훆뇈뷏퇐뺿ꆣ솬쯸뎬쫐뗄쯹폐쿺쫛탐캪뗄쒿뗄쫇캪쇋컼틽맋15
뿍ꆣ뿉틔죏캪,쎿룶짌뗪뛔맋뿍뚼듦퓚튻룶쯦뻠샫뇤룶ꆰ뎣쫽ꆱ,벴캪쎿죕쇷뚯뿍쇷뗄쿺쫛뛮ꆣ뎬쫐쏅뗪뗄킡뗄컼틽솦ꆣ짌뗪뢽뷼뗄맋뿍쫜떽헢룶짌뗪뗄컼틽뎣쫽횵뿉룹뻝펪튵쪱볤뗄뎤뛌살좷뚨,죧펪튵쪱볤떽헢룶짌뗪쿻럑,쇭췢뗄맋뿍쫜떽쇭췢짌뗪뗄컼틽,쓚12킡쪱,퓲뎣쫽횵뿉짨뚨캪10,풭틲쫇쎿쳬뚼믡듓뛸탎돉쇋짌뗪뗄럾컱냫뺶ꆣ춨뎣쿺쫛뗍횵틗뫄죕폐튻뛎룟럥쪱볤,뿛돽룟럥쪱볤,닅뇈뷏뷓뷼쫂쪵ꆣ폃욷폫쪳욷뗄솬쯸뎬쫐뗄럾컱냫뺶쿠뛔킡튻킩ꆣꆡ힡뮧닢뚨벰쿺쫛뛮맀쯣뗄튻냣랽램솬쯸뎬쫐뗄쯹폐쳘탔뫍탐캪:탅폾,펪쿺쫖뛎,ꋙ내짌좦랶캧럖닣닢뚨힡뮧쫽ꆣ떱잰쇏뿉듓뺭펪짌욷뗄훖샠,틔벰맋뿍떽쏅뗪뗄뻠샫,뚼ퟮ훕맩뻓쏱뗄뻓캯믡믱뗃,캴살쇏뿉듓헾뢮폐맘늿쏅믱뷡캪쏅뗪뗄컼틽솦ꆣ뗃ꆣꋚ룹뻝풶뷼뻠샫맀볆맋뿍죫뿢싊,훷튪짌좦(쏅뛔폚쒳튻룶쏅뗪,놾컄볙짨헢룶컼틽솦캪a(x,뗪뢽뷼뗄훜캧쟸폲)ퟮ룟,듎튪짌좦(캻폚훷튪짌좦y)ꆣ죧맻뢽뷼쎻폐쿺쫛춬샠짌욷뗄웤쯻쏅뗪,맋뿍뛔횮췢뗄췢캧쟸폲)듎횮,뇟볊짌좦(캻폚듎튪짌좦틔헢볒쏅뗪쿻럑뗄룅쓮캪1ꆣ떫쫇퓚춨뎣쟩뿶쿂,뢽뷼췢쟸폲)ퟮ뗍ꆣꋛ뿍떥볛퓲폫죫뿢싊돉랴뇈,뻠샫뷼,ퟜ폐웤쯻쏅뗪쿺쫛쿠춬뗄짌욷,쓇쎴뛔쒳튻룶뗘뗣뎣짏쏅뗄맋뿍,웤릺싲떥볛춨뎣늻믡첫룟,뛸뻠샫(x,y)뗄컼틽솦뮹폫웤쯻쏅뗪뗄캻훃뫍컼틽솦폐맘ꆣ풶,짏쏅듎쫽짙뗄맋뿍,웤릺컯떥볛춨뎣뷏룟ꆣꋜ힡쒳튻뗘뗣(x,y)뢽뷼폐n볒쏅뗪,쎿볒쏅뗪뛔헢튻뗘뮧쿺쫛뛮맀볆(풪ö쪱)=뮧쫽ꇁ죫뗪싊ꇁ뿍떥볛ꆣ뗣뗄컼틽솦럖뇰캪a1(x,y),a2(x,y),ꆭ,an(x,y),ꆡퟜ쿺쫛뛮뗄맀쯣퓲헢룶뗘뗣뗄맋뿍떽뗚i볒쏅뗪쿻럑뗄룅싊캪:퓚뗃돶짏쫶솽룶맀쯣뷡맻뫳,ퟜ쿺쫛뛮퓲캪쇷ꆡꆡꆡ뚯죋뿚쿺쫛뛮폫힡뮧쿺쫛뛮뗄볓ퟜꆣp=ai(x,y)ön2ai(x,y)(4)i=1떱p풽듳쪱,쮵쏷헢룶뗘폲샯좥뗚i볒쏅뗪맋4ꆡ쏅뗪뗄톡횷뿍풽뛠뫏샭뗄쏅뗪톡횷뿉틔쪹쏅뗪뗄샻죳ퟮ듳뮯ꆣ룹,퓲뿉쓜쿺쫛튲믡풽듳ꆣ3ꆡ쏅뗪뗄쿺쫛쒣탍뻝틑뺭뗃돶뗄ퟜ쿺쫛뛮쒣탍,뿉췆쯣돶쏅뗪뗄샻죳ꆣ퓚틑뺭붨솢쇋펰쿬쿺쫛뗄3룶잰쳡쳵볾뫳,컒떫뇈뷏쏅뗪뗄샻죳,탨튪냑샻죳헛쿖ꆣ쏇살릹붨쿺쫛쒣탍,평폚떽쒳룶쏅뗪쿻럑뗄맋뿍살볙짨뗚i쓪뗄쿺쫛뛮캪Si,돉놾캪Ci,샻싊캪r,풴늻춬쏅뗪짺듦웚캪n쓪,뗚i쓪뗄샻죳캪:,쿻럑쒣쪽튲늻춬,틲듋뿉내맋뿍살풴붨솢쿺쫛쒣탍ꆣ맋뿍살풴춨뎣놻럖캪쇷뚯죋뿚뫍힡뮧솽듳ꆡꆡꆡꆡꆡPi=Si-Ci(5)샠폚쫇쏅뗪짺듦웚쓚뗄헛쿖뗄샻죳캪:,맊쿺쫛뗄닢뚨튲펦럖캪솽늿럖:튻쫇쇷뚯죋뿚쯹듸살뗄튵벨,뛾쫇힡뮧뗄튵벨,헢솽훖뿍풴뗄짨뚨랽ꆡꆡnn2Pi=2(Si-C1i)()i=1i=1(1+i6r)램벰볆쯣랽쪽룷폐닮틬ꆣ짏쪽훐i=1,2,ꆭ,n,Si뿉틔평짏쫶쿺쫛쒣탍ꆡ쇷뚯죋뿚닢뚨벰쿺쫛뛮맀쯣뗄튻냣랽램맀쯣,퓚붨짨웚쓚,쏅뗪뗄쿺쫛뛮펦룃캪0ꆣCi퓲뿉ꋙ횸뚨죋(ퟮ뫃쫇2죋틔짏,뿉틔싖쇷닢쯣,틔닎뾼틔잰붨짨쏅뗪뗄붨짨돉놾뫍쒿잰퓚뺭펪훐뗄믱뗃좫쳬뗄닢쫔쇏),떽풤뚨뗄뗪횷닢뚨룷쓪쇤닣쏅뗪퓋탐돉놾뗃떽ꆣ뗄죋쫽ꆣꋚ붫벸룶쪱뛎쓚닢뗃뗄쇷뚯죋뿚쫽욽뻹,뗃떱쯹뗃뗄쏅뗪샻죳풽듳,퓚듋붨짨쏅뗪풽뿉탐ꆣ떽쎿킡쪱욽뻹죋쫽ꆣꋛ풤맀늻춬쓪쇤닣뿉쓜랢짺뗄5ꆡ뷡싛뿍떥볛,벴쎿튻캻맋뿍뗄릺싲뷰뛮ꆣꋜ풤맀죫뗪싊,듓럖컶펰쿬솬쯸뎬쫐쿺쫛뗄죽룶잰쳡뾪쪼,첽벴쇷뚯죋뿚뷸죫뗪워뗄죋쫽뇈샽ꆣꋝ맀볆랽램:풤맀쳖쇋쏅뗪뗄쿺쫛쒣탍,퓚듋믹뒡짏,쳡돶쇋솬쯸뎬쫐쿺쫛뛮(풪ö쪱)=쎿킡쪱욽뻹죋쫽ꇁ뿍떥볛ꇁ죫뗪쏅뗪톡횷뗄랽램ꆣ헢룶랽램뿉룹뻝뮷뺳뫍탨쟳횱뷓싊ꆣꋞ풤맀쎫샻싊,늻춬뗘뛎쎫샻싊믡폐뷏듳닮틬ꆣ뮯돉쪵볊닙ퟷ뗄늽훨,뛔솬쯸뎬쫐뗄뻶닟죋풱폐ꋟ붫늻춬쓪쇤닣볓ퟜ뗄풤맀쿺쫛뛮(풪ö쪱)돋짏튻횱뷓뗄닎뾼볛횵ꆣAnalysisofChoosingAPlaceforthesupperMarketWEIQi(EconomicsandManagementDepartmentofLanzhouUniversity,Lanzhou,730000,China)ꆡꆡAbstract:ꆡ,,thisputsforwardthreeconditionsofsalemodel,thenad2vancethesalemodel.ꆡꆡKeywords:ꆡtochooseaplace;condition;thesalemodel16
