LOGO
酒店营销渠道策略
..themegallery.
酒店营销渠道的概念
酒店营销渠道就是指酒店把产品销售给最终消费者的途径，
或者是说酒店产品由生产者经过中间商到达最终消费者的
全部过程的组合。
..themegallery.
酒店营销渠道的模式
消费者直接到酒店购买产品1
直接预定2
自设门市部3
直接营销渠道
..themegallery.
酒店营销渠道模式
一级营销渠道模式1
二级营销渠道模式2
三级营销渠道模式3
间接营销渠道
..themegallery.
酒店利用间接渠道的必要性
能够节省销售费用
可以弥补酒店营销财力与人力的不足
可以发挥中间商的营销优势
可以分担酒店一部分市场风险
..themegallery.
营销酒店营销渠道的因素
产品因素
酒店产品生产者
或提供者自身因素
市场因素
1、客源目标市
场的范围大小
2、酒店产品消
费者的集中程度
3、购买频率
4、季节性
5、竞争对手状
况
1、酒店规模
2、管理能力
3、酒店声誉
4、酒店财力
5、酒店经营
目标和产品组
合状况
1、产品的档次
2、产品的知名
度
3、产品的消费
者数量
..themegallery.
酒店中间商
酒店中间商的类型
酒店批发商1
酒店代理商2
旅行社3
专业媒介者4
..themegallery.
酒店中间商的选择
酒店中间商对产品的销售能力
酒店中间商的信誉
酒店中间商销售场所的位置
酒店中间商销售产品的积极程度
酒店中间商社会历史背景状况
..themegallery.
酒店中间商的管理
对酒店中间商的监督检查
对酒店中间商的激励
1、对酒店中间商的折扣
2、组织酒店中间商免费到酒店考察
3、其他激励形式
..themegallery.
酒店营销渠道选择策略
营销渠道长度选择策略
酒店产品供给者利用两个或两个以上环节的中间商把
产品销售给消费者的策略，叫长渠道策略。
酒店产品供给者通过一个环节的中间商把产品出售给
消费者的策略，叫短渠道策略。
..themegallery.
酒店营销渠道选择策略
营销渠道宽度选择策略
专营性营销渠道策略1
广泛性销售渠道策略2
选择性销售渠道策略3
复合式营销渠道策略4
..themegallery.
营销渠道的调整策略
增减某一营销渠道中的中间商数量
增减部分营销渠道
调整整个营销渠道 3
1
2
..themegallery.
Hot Tip
How do I incorporate my logo to
a slide that will apply to all the
other slides?
On the [View] menu, point to [Master], and
then click [Slide Master] or [Notes Master].
Change images to the one you like, then it will
apply to all the other slides.
..themegallery.
Diagram
ThemeGallery
is a Design Digital
Content & Contents
mall developed by
Guild Design Inc.
Title
Add your text
ThemeGallery
is a Design Digital
Content & Contents
mall developed by
Guild Design Inc.
..themegallery.
Cycle Diagram
Text
Text
Text
Text
Text
Cycle name
Add Your Text
..themegallery.
Diagram
Text
Text
Text
Add Your
Title Text
vText 1
vText 2
vText 3
vText 4
vText 5
Add Your
Title Text
vText 1
vText 2
vText 3
vText 4
vText 5
Text
Text
..themegallery.
Diagram
Concept
Add Your Text
Text
Text
Text
Text
Text
Text
..themegallery.
Diagram
Add Your Text
Add Your Text
Add Your Text
Add Your Text
..themegallery.
Diagram
Add Your Text
Add Your Text
Add Your Text
Add Your Add Your
TitleTitle
..themegallery.
ThemeGallery
is a Design
Digital Content
& Contents
mall developed
by Guild
Design Inc.
ThemeGallery
is a Design
Digital Content
& Contents
mall developed
by Guild
Design Inc.
ThemeGallery
is a Design
Digital
Content &
Contents mall
developed by
Guild Design
Inc.
Diagram
Text Text Text
..themegallery.
Diagram
Add Your Title
Text
Text
Text
Text
..themegallery.
Table
ConceptConcept
ConceptConcept
concept
Concept
..themegallery.
Diagram
1
ThemeGallery is a
Design Digital
Content &
Contents mall
developed by Guild
Design Inc.
2
ThemeGallery is a
Design Digital
Content &
Contents mall
developed by Guild
Design Inc.
3
ThemeGallery is a
Design Digital
Content &
Contents mall
developed by Guild
Design Inc.
..themegallery.
Diagram
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
Your Text
2001 2002 2003 2004
..themegallery.
Diagram
Add Your Title
Add Your Title
Add Your Title
ThemeGallery is
a Design Digital
Content &
Contents mall
developed by
Guild Design Inc.
ThemeGallery is
a Design Digital
Content &
Contents mall
developed by
Guild Design Inc.
ThemeGallery is
a Design Digital
Content &
Contents mall
developed by
Guild Design Inc.
..themegallery.
Diagram
Add Your Text
Add Your Text
Add Your Text
2000
2001
2002
2003Company History
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
Add Your Text
..themegallery.
Table
Title Title Title Title Title
Title O O O O O
Title O O O O O
Title O O O O O
Title O O O O O
Title O O O O O
Title O X O X O
..themegallery.
Text1
Text2
Text3
Text4
Text5
3-D Pie Chart
..themegallery.
Marketing Diagram
LOGO
..themegallery.
LOGO
