mySAP Mobile
Workplace & CRM
SAP 企业行动入口网站与客户关
系管理方案
SAP Taiwan
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 2
Agenda 议程
SAP Today, 今日的 SAP 速写
Value Proposition
SAP Mobile Business Portal & Customer
Relationship Management
Customer Reference
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 3
Agenda 议程
SAP Today, 今日的 SAP 速写
Value Proposition
SAP Mobile Business Portal & Customer
Relationship Management
Customer Reference
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 4
SAP Today
SAP AG 2000 年的收入: 亿欧元
世界第三大独立软件供应商
企业应用软件市场的领导者
在120多个国家有13,500多家用户
安装了36,000
约1,000,000个用户
不论公司大小都以用户爲中心
增加客户满意度并增强客户的信心
对SAP全球业务的大量投资
24,100多名员工 ( 2000年12月)
SAP BEATs WALL
STREET EXPECTATION !
Then WINNER of NEW,
NEW ECONOMY !
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 5
Gartner Ranks SAP EIP as No. 1
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 6
SAP To Lead the Enterprise Portal Market
CREATE
ACQUIRE
PARTNER
TopTier
REACH OUT TO
ALL PEOPLE
SHARED VISION,
TECHNOLOGY
PEOPLE-CENTRIC
SOLUTIONS
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 7
SAP Creates New Company SAP Portals
Focusing on Enterprise Portals and Business Intelligence
> 1000 customers
> 6 million users
> 700 employees
First to market with complete solution
Vision
Mission
Be the leading global company delivering individual people-centric solutions
reaching all people
Create superior value and a competitive advantage for organizations and their
employees, partners, and customers
Empowered people collaborate
effectively anywhere, on any
task, at any time, as they want.
Fully owned subsidiary
of SAP AG
Headquarters: Palo Alto
CEO: Shai Agassi
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 8
SAP Acquires TopTier
TopTier
Thought-leading enterprise portal company
Headquartered in the US
Patented Drag & Relate and unification platform
SAP and TopTier a perfect fit
Complementary offering
Long-standing partnership with SAP
Key technologies already integral part of SAP
offering
SAP Portals
Comprehensive enterprise portal platform
Integrating all major applications
Open partnering strategy
TopTier exhibits the
most vision…
Gartner
“
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 9
SAP Partners with Yahoo!
Yahoo!
185 million people each month worldwide
900 million hits per day
65 % business users
Strongest Internet brand
SAP and Yahoo! Share Vision and Mission
Focus on people-centric solutions
People collaborate more easy & effectively
Reach out to all business users
SAP and Yahoo! Offer One Joint Solution
Enterprise portal solution by Yahoo! and SAP
Platform and content
SAP Portals drives joint delivery
Available Q2/2001
“
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 10
Agenda 议程
SAP Today, 今日的 SAP 速写
Value Proposition
SAP Mobile Business Portal & Customer
Relationship Management
Customer Reference
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 11
Difference mySAP Workplace & Public
Exchanges?
Marketplace Enterprise PortalMarketplace Enterprise Portal
Marketplace
Enterprise
Portal
Vendors Customers
mySAP Workplace – E-Business Platform for Bilateral Collaboration
Suppliers
Stakeholders
Partners
Customers
m : n relationship
Intermediary
1 : n relationship
Company owned
Company
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 12
Where do Enterprise Portals Go?
Increasing
Business
Value
Simple
Web
Presence
Company
Information
Platform
Web
Application &
Information
Integration
Platform
Collaborative
e-Business
Platform
mySAP Workplace
Enterprise Portals will Replace the Desktop of Today
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 13
Value Creation through Collaboration
Collaboration with
extended community
Increase Productivity
Empower the employees
Efficiently manage the supply chain
Faster decisions
Reduce time-to-market
Serve customers better
By understanding and acting
on the right issues
Web content management
Business intelligence
Using a collaboration hub
Enterprise Portal
Enterprise
Partner
Employee
C
us
to
m
er
s
S
up
pl
ie
r
Revenue Generation
Cost Reduction
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 14
Enterprise Portal: Doubling the Productivity
218%
100%
Employee Sales Representative General Manager
Average Time Differences in % During the Last Run Time spent without enterprise portal
Time saving due to enterprise portal
Time spent using enterprise portal
175%
100%
238%
100%
118%
75%
138%
Reference: University of Mannheim, Prof. Dr. Franz Steffens
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 15
* Please note that the costs are based on 22312 users worldwide over a three year period.
of SAP Portals enterprise portal solution at SAP per month and user
Net savingsCosts*Savings
38 €
355 €
317 €
Enterprise Portal Pays Off Within it’s First Month
Expected savings at SAP exceed 95 million € per year
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 16
Agenda 议程
SAP Today, 今日的 SAP 速写
Value Proposition
SAP Mobile Business Portal &
Customers Relationship Management
Customer Reference
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 17
电子商务平台
mySAP 技术
mySAP 服务
SAPMarkets*
mySAP 工作台
* SAPMarkets & Commerce One jointly deliver MarketSet™,
产业解决方案
mySAP
财务
mySAP
人力资源
mySAP
电子采购
mySAP
商业智能
mySAP
供应链管理
mySAP
生产周期管理
mySAP
客户关系管理
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 18
The Sequel to the Internet Revolution
Mobile business is the sequel to the Internet revolution.
Everyone will be connected.
1
10
100
1,000
19701960 1980 1990 2000 2010 2020
Early adopters
E-mail
TCP/IP
HTML
E-commerce
XML
WAP
Everyone
Military
Universities
Specialists
In
te
rn
et
u
se
rs
in
m
ill
io
ns
Users
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 19
Company boundaries
Workplace
Web-Browser-Access
Workplace
industry specific
role related
personalized
“Drag & Relate”
Market-
place
Single
Sign-
on
R/3
FI LO
HR
CRM
KM
B2B
SEM
APO
BW
CFM
-Komponenten
open
Internet
standards
R/2
Partner
SAP
internal
external
-Internet-Services
Other Internet-Services
Cock-
pits
Non-SAP Named Users
SAP Named Users
inside
Potentially non-SAP
Named Users
Other
Systems
Legacy-
System
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 20
The Pervasive Computing Waves
handheld
smart
2001 2002 2003 2004
invisible
From the handhelds of the present to the invisibles of the future
– SAP is always prepared
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 21
Redefining Enterprise Portal Solutions
Enterprise Portal Platform Business Intelligence Platform
Open architecture Open data warehousing platform
Java and .Net support XML-based meta data exchange
Portal builder OLAP
iView technology Multi-dimensional information models
Content management Web and ad-hoc Reporting
Retrieval and classification Analytical Applications platform
Unification
Role management
P
la
tf
o
rm
C
o
n
te
n
t
Yahoo!
content
Generic
iViews
Business
Applica-
tions
Roles, Worksets, Cockpits, Industry Solutions Sets
Unifiers Reports
KPIs
Business
content
Data
models
Supplier EmployeePartnerCustomer
P
e
o
p
le
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 22
mySAP Workplace Enterprise Portal
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 23
Key Capabilities of a Complete CRM Solution
WhoSales ServiceMarketing Executives
What Service
Transact
Fulfill
EngageCustomer
Interaction
Cycle
Which wayInternet Mobile Telephony
HowOperational CollaborativeAnalytical
Workplace
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 24
Marketing Sales Service
mySAP 客户关系管理解决方案内建主要功能领域
Mobile Sales Mobile Service
Telesales Teleservice
Internet customer
self-service
Internet
sales
Internet
marketing
Campaign
Internet
Telephony
Mobile
Telemarketing
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 25
Mobile Workplace – Roles and Applications
Handheld Service
Mobile Procurement
Handheld Sales
Travel Expenses
Travel Reservations
Leave Requests
Customer Alerts
Sales Reports
KarenJohn Susan
Service
Technician
Sales
Manager
Procurement
Manager
M
in
i A
pp
s
/ M
ob
ile
A
pp
lic
at
io
ns
User Roles
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 26
Scenario
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 27
Top 10 Sales Pipeline
Top 10 Pipeline Projects
(Status A, B, C, D)
By period or annual total
Subsidiary column can be added
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 28
Top 10 Messages by Installation
Top 10 Customer Messages by
Installation in current week
Includes Systems with Status
D, T, P
Switch between Only Status P
and All Status
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 29
Agenda 议程
SAP Today, 今日的 SAP 速写
Value Proposition
SAP Mobile Business Portal & Customer
Relationship Management
Customer Reference
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 30
Official SAP figures
mySAP Workplace installations: 2 317
At customers 1 349
At partners 968
mySAP Workplace licensed users: 5 701 528
Standalone mySAP Workplace 871 120*
As part of 4 830 405
* Without external communities / SAP Markets
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 31
Number of Workplace installations
888
1114
235
89
60
18441844
19461946
20832083
21602160
22842284
715715
790790
870870 917917
10011001
24062406
10991099
0
500
1000
1500
2000
2500
3000
January February March April May June
Installations Installations with systems, . licence key call-offs
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 32
Sold Workplace users component pricelist
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 33
Sold users by region
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 34
Top Ten deals – Sold users
New in June
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 35
m
yS
A
P
W
o
rk
p
la
c
e “Aligning Visions - Aligning
Internet Strategies”
Hewlett-Packard Co., USA
HP, providing computing and
imaging solutions and services
for business and home, is
focused on capitalizing on the
opportunities of the Internet
and the proliferation of
electronic services. The
company’s more than 36,000
products are used by people
for personal use and in
industry, business,
engineering, science, medicine
and education. In addition, the
company makes networking
products, medical electronic
equipment, instruments and
systems for chemical analysis,
handheld calculators and
semiconductor products. HP
has 83,200 employees
worldwide and had total
revenue from continuing
operations of $ billion in its
1999 fiscal year.
SUCCESS SLIDE
“ aligns with HP’s vision for the next chapter of
the Internet, and our new development
initiatives allow us to continue to offer our mutual
customers the best solutions for their business needs —
particularly in the area of highly scalable, highly available
Internet solutions. is set to help us become
more efficient and effective in our operations, ultimately
benefiting not only HP, but also our customers and
partners.”
Nick Earle
Vice President and Chief Marketing Officer
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 36
m
yS
A
P
W
o
rk
p
la
c
e
/
E
S
S
“mySAP Workplace/ESS – Making
Colgate a Better Place to Work”
Colgate-Palmolive, US
With more than 39,000
employees and worldwide
revenues of $9+ billion,
Colgate-Palmolive is a world
leader in Oral Care, Personal
Care, Household Surface Care,
Fabric Care and Pet Nutrition.
The headquarter of Colgate-
Palmolive is in New York.
Colgate-Palmolive sells its
products in over 200 countries
and territories around the world
under such internationally
recognized brand names as
Colgate, Palmolive, Mennen,
Softsoap, Protex, Kolynos,
Ajax, Axion, Soupline, Suavitel
and Fab, as well as Hill’s
Science Diet and Hill’s
Prescription Diet pet foods.
Besides using mySAP
Workplace enterprise portal in
conjunction with Employee Self
-Service, Colgate-Palmolive
runs mySAP HR and several
other e-business solutions from
SAP.
SUCCESS SLIDE
“While cost savings is not an insignificant aspect of our
decision to use mySAP Workplace in conjunction with
(SAP) Employee Self-Service, the primary goals were to
make us a faster, smarter organization and foster the
”Colgate – Becoming the Best Place to Work” spirit. One
way to accomplish this is to provide employees with easy
access to current, accurate information. Also, self-service is
a way for employees to provide accurate information to the
company about themselves.”
Dave Stevens
Associate Director, Global Information Technology
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 37
W
o
rk
p
la
c
e
,
C
R
M
,
S
C
M
,
B
I
“Good Food - Good Life”
Nestlé, Switzerland
With a total workforce of
231,000 people in more than
500 factories worldwide, and
a consolidated turnover of
CHF 75 billion.
Nestlé is Switzerland's largest
industrial company and the
world's leading food company.
Nestlé products are available
around the world. The main
product areas are: Baby Foods
& Cereals, Milk & Dairy,
Breakfast Cereals, Desserts,
Snacks & Ice Cream,
Chocolate & Confectionery,
What‘s Cooking, Hot & Cold
Beverages, Mineral Waters
and Pet Care.
SUCCESS SLIDE
"With , we will rapidly build a strong, tightly
integrated group IT infrastructure that will allow focused
customization to user needs without surrendering the
benefits of groupwide standardization.„
Mario A. Corti
Chief Financial Officer
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 38
m
yS
A
P
W
o
rk
p
la
c
e
“mySAP Workplace is a Significant
Increase in Usability”
Samsung Electronics, Korea
Founded in 1938,
Samsung is one of
Korea′s leading
companies focusing
on sectors as diverse
as electronics and banking. In
addition Samsung plays also a
major role in a variety of
service related industries.
Committed to the use of
Internet and the chances
resulting from e-business
Samsung strives to become
one of the world′s most widely
recognized brands in all of the
industries served. Samsung is
a worldwide operating
company with more than
employees. Samsung
has had total revenues
exceeding 93,5 billion US
dollars in its 1999 fiscal year.
SUCCESS SLIDE
“Before the mySAP Workplace, users had to log on
several times entering their IDs and passwords. Now with
the mySAP Workplace, users feel like using a single
system that bundles all the separate systems. It‘s a
significant increase in usability. From the system users
standpoint, interface is the key.“
Hee Yoon Won
Manager Information Strategy Group
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 39
SAP Participates in Strong Partner Ecosystem
mySAP Mobile Business – Partners
/
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 40
What is Today′s Customer Base?
mySAP Workplace – Leading Enterprise Portal Solution
C
om
pany
S
ize
S
m
all
Large
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 41
mySAP 客户关系管理解决方案参考客户群
Discrete Industries
Brother
Computer Services
Solutions
Hewlett Packard
Peugeot
Samsung
Schneider Electric
Symbol Technologies
Texas Instruments
Waters
Wuerth
Oil & Gas
Engen Petroleum
Schott
Consumer Industries
Avisum
Carlsberg
Colgate-Palmolive
Nestlé
Osram Sylvania
Philipp Morris
Gillette
Sony
Service Industries
Bertelsmann
Canada Post Corp.
CTT Correios
Fiducia
HUBWOO
Logic Achart
Software Logistics
TüV
Process Industries
AUBI
Dow Corning
DULUX
Monsanto Brazil
Schwarzkopf
Solvay
Tyrolit
Financial Services
Banco Urquijo
PFA Pension
730 mySAP CRM
Customers
Public Sector
Electrical Safety Authority
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 42
mySAP 客户关系管理解决方案参考客户统计
IV/98 I/99 II/99 III/99 IV/99 I/00 II/00 III/00 IV/00 I/01
mySAP CRM Customers 67 70 72 83 131 173 264 388 571 730
mySAP CRM Customers
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 43
mySAP 客户关系管理解决方案参考客户实例代表
ã SAP AG 2001, European SAP-Microsoft Congress 2001 (Sesar) 44
YES!!!
