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Document
Date
*
资料来源：
Unit of measure
例子
High
Low
–
Legend
Legend
Legend
Text Text
• Text
–Text
• Text
Title
x
–
÷
+
x
–
÷
+
Text Text
Text
Text
Text
1
GBUTtem
EXHIBIT TITLE
*
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GBUTtem
*
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Unit of measure
3
GBUTtem
Text Text
Text Text
T
ex
t
T
ex
t
Text Text
Te
xt
Te
xt
2X2 CUBED
*
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Unit of measure
4
2X2 TOWER
*
资料来源：
Unit of measure
5
Place PriceProduct Package Positioning
promotion
Product
offering
5Ps MARKETING
*
资料来源：
Unit of measure
6
Strategy Skills
SystemsStaff
Shared
values
Structure
Style
7S
*
资料来源：
Unit of measure
7
ARROW 3D
*
资料来源：
Unit of measure
8
GBUTtem
CUBES1 3D
*
资料来源：
Unit of measure
9
GBUTtem
CUBES2 3D
*
资料来源：
Unit of measure
10
GBUTtem
* Footnote
Source:
CUBES3 3D
*
资料来源：
Unit of measure
11
GBUTtem
Text
Text Text
Text
CUTOUT 3D
*
资料来源：
Unit of measure
12
New
entrant
Suppliers
Industry
competitors Buyers
Substitute
s
FORCES AT WORK
*
资料来源：
Unit of measure
13
Text Text
Text Text
Text Text
Text Text
Text Text
JOINT
*
资料来源：
Unit of measure
14
Text
Text
Text
Text
LEVEL SEPARATE 4
*
资料来源：
Unit of measure
15
Text
Text
Text
LINEAR A 3D
*
资料来源：
Unit of measure
16
Text
Text
Text
Text
LINEAR B 3D
*
资料来源：
Unit of measure
17
Text
Text
Text
LINEAR C 3D
*
资料来源：
Unit of measure
18
Text
Text
Text
LINEAR D 3D
*
资料来源：
Unit of measure
19
Text Text Text Text
LINEAR E 3D
*
资料来源：
Unit of measure
20
Text
Text Text
LINEAR G 3D
*
资料来源：
Unit of measure
21
Text Text
LINEAR I 3D
*
资料来源：
Unit of measure
22
Text
Text
Text
Text
LINEAR J 3D
*
资料来源：
Unit of measure
23
Text Text Text Text
LINEAR N 3D
*
资料来源：
Unit of measure
24
Text
Text
Text
LINEAR P 3D
*
资料来源：
Unit of measure
25
Text Text
LINEAR Q 3D
*
资料来源：
Unit of measure
26
Text Text
LINEAR Q 3D
*
资料来源：
Unit of measure
27
Plan
Implemen
t
Support
LINKS 3
*
资料来源：
Unit of measure
28
PERSPECTIVE 3D
*
资料来源：
Unit of measure
29
GBUTtem
Text
Text
Te
xt
PROPELLER 3D
*
资料来源：
Unit of measure
30
RINGS 3D
*
资料来源：
Unit of measure
31
GBUTtem
Text
Text
SCALE
*
资料来源：
Unit of measure
32
Text
Text
SCALES
*
资料来源：
Unit of measure
33
Text
Text
Text
Text
Text
Text
SIZES IN
*
资料来源：
Unit of measure
34
SPIRAL1 3D
*
资料来源：
Unit of measure
35
Spiral
Brakes
Tube in tube
SPIRAL2 3D
*
资料来源：
Unit of measure
36
GBUTtem
Text Text
Text Text
SPOTLIGHT
*
资料来源：
Unit of measure
37
Text
Text
Text
Text
Text
Text
STAIRCASE
*
资料来源：
Unit of measure
38
GBUTtem
Stars 3D
*
资料来源：
Unit of measure
39
GBUTtem
Text
Text
WIRE CUBES
*
资料来源：
Unit of measure
40
Text
Text
Text
Text
Text
Text
Text
ARROWS
*
资料来源：
Unit of measure
41
Text
LEVEL 1
*
资料来源：
Unit of measure
42
Text
Text
LEVEL 2
*
资料来源：
Unit of measure
43
Text
Text
Text
LEVEL 3
*
资料来源：
Unit of measure
44
Text
Text
Text
Text
LEVEL 4
*
资料来源：
Unit of measure
45
Text
Text
Text
Text
Text
LEVEL 5
*
资料来源：
Unit of measure
46
Text
Text
Text
Text
Text
Text
LEVEL 6
*
资料来源：
Unit of measure
47
Text
Header Header
Text
FLOW 2
*
资料来源：
Unit of measure
48
Text Text
Header Header
Text
FLOW 2 TITLE
*
资料来源：
Unit of measure
49
Text
Header Header
Text
Header
Text
FLOW 3
*
资料来源：
Unit of measure
50
Text Text
Header Header
Text
Header
Text
FLOW 3 TITLE
*
资料来源：
Unit of measure
51
Text
Header Header
Text
Header Header
Text Text
FLOW 4
*
资料来源：
Unit of measure
52
Text Text
Header Header
Text
Header Header
Text Text
FLOW 4 TITLE
*
资料来源：
Unit of measure
53
Text
Header Header
Text
Header Header Header
Text Text Text
FLOW 5
*
资料来源：
Unit of measure
54
Text Text
Header Header
Text
Header Header Header
Text Text Text
FLOW 5 TITLE
*
资料来源：
Unit of measure
55
Text Text
Header Header Header Header Header
Text Text Text
Header
Text
FLOW 6
*
资料来源：
Unit of measure
56
Text Text Text
Header Header Header Header Header
Text Text Text
Header
Text
FLOW 6 TITLE
*
资料来源：
Unit of measure
57
T
ext
Text
T
ex
t
Text
BLADES
*
资料来源：
Unit of measure
58
Text Text
TextText
BOX
*
资料来源：
Unit of measure
59
Text Text
Text Text
BOX
*
资料来源：
Unit of measure
60
Text
Text
Text
CYCLE 1
*
资料来源：
Unit of measure
61
Text Text
CYCLE 2
*
资料来源：
Unit of measure
62
Text
Text
Text
CYCLE 3
*
资料来源：
Unit of measure
63
Text
Text
Text
Text
CYCLE 4
*
资料来源：
Unit of measure
64
Text
Text
Text
Text
Text
CYCLE 5
*
资料来源：
Unit of measure
65
Text
Text
Text
Text
Text
Text
CYCLE 6
*
资料来源：
Unit of measure
66
Text
Text Text
Text
Text
Text
Text
CYCLE 7
*
资料来源：
Unit of measure
67
Text
Text Text
Text
Text
TextText
Text
CYCLE 8
*
资料来源：
Unit of measure
68
Text
Text
Text
Text
Text
Text
INCOMING
*
资料来源：
Unit of measure
69
Text
Text
Text
Text
Text
RIBBON
*
资料来源：
Unit of measure
70
Text Text
Text
Text
Text
RING
*
资料来源：
Unit of measure
71
Text
Text
UPON 2
*
资料来源：
Unit of measure
72
Text
Text Text
Text Text Text
TextText
CONTINUOUS
*
资料来源：
Unit of measure
73
Text
Text Text
Text
CUTOUT
*
资料来源：
Unit of measure
74
Text
Text
Text
LINEAR A
*
资料来源：
Unit of measure
75
Text
Text
Text
Text
LINEAR B
*
资料来源：
Unit of measure
76
Text
Text
Text
LINEAR C
*
资料来源：
Unit of measure
77
Text
Text
Text
LINEAR D
*
资料来源：
Unit of measure
78
Text Text Text Text
LINEAR E
*
资料来源：
Unit of measure
79
Text
Text
Text
LINEAR F
*
资料来源：
Unit of measure
80
Text
Text
Text
LINEAR G
*
资料来源：
Unit of measure
81
Text
Text
Text
Text
LINEAR H
*
资料来源：
Unit of measure
82
Text Text
LINEAR I
*
资料来源：
Unit of measure
83
Text
Text
Text
Text
LINEAR J
*
资料来源：
Unit of measure
84
Text
Text
Text
Text
Text
Text
LINEAR K
*
资料来源：
Unit of measure
85
Text Text Text Text
LINEAR N
*
资料来源：
Unit of measure
86
Text
Text
Text
LINEAR P
*
资料来源：
Unit of measure
87
Text Text
LINEAR Q
*
资料来源：
Unit of measure
88
Text
Text
Te
xt
PROPELLER
*
资料来源：
Unit of measure
89
Text
T
ext
Text
T
ex
t
Text
STEP 5
*
资料来源：
Unit of measure
90
Text
Text
Text
Text
2 ON 1
*
资料来源：
Unit of measure
91
Text
Text
Text
Text
Text
Text
AGAINST
*
资料来源：
Unit of measure
92
Text
Text Text Text
Text
AT WORK
*
资料来源：
Unit of measure
93
Text Text
COUPLED HORIZ
*
资料来源：
Unit of measure
94
Text
Text
COUPLED VERT
*
资料来源：
Unit of measure
95
Text Text
Text Text
FOCUSED
*
资料来源：
Unit of measure
96
New
entrant
Suppliers
Industry
competitors Buyers
Substitute
s
FORCES AT WORK
*
资料来源：
Unit of measure
97
Text
Text
Text
PARALLEL
*
资料来源：
Unit of measure
98
Text
Text
Text
Text
SPLIT
*
资料来源：
Unit of measure
99
Text
SURROUND
*
资料来源：
Unit of measure
100
Text
Text
TWISTED
*
资料来源：
Unit of measure
101
Text Text
UP & AWAY
*
资料来源：
Unit of measure
102
Text
Text
UP & DOWN
*
资料来源：
Unit of measure
103
Customer
Clients
Distributors
Competitors
Suppliers
3Cs TRIANGLE
*
资料来源：
Unit of measure
104
Skills
Shared
values
Strategy
Staff
Structure
Systems
Style
A coherent set of
actions aimed at
gaining a sustainable
advantage
over competition
The organization chart and
accompanying baggage that show
who reports to whom and how
tasks are both divided up and
integrated
The people in
the organization,
considered in
terms of corporate
demographics, not
individual personalities
The way managers collectively
behave with respect to use of
time, attention and symbolic
actions
The processes and procedures
through which things get done
from day-to-day
Those ideas of what is right
and desirable (in corporate
and/or individual behavior)
which are typical of the
organization and common
to most of its members
Capabilities
possessed by
the organization
as a whole as
distinct from
the individuals.
Some companies
perform extraordinary
feats with ordinary
people
3S-4S
*
资料来源：
Unit of measure
105
The way
managers
collectively
behave with
respect to use
of time,
attention,
and symbolic
actions
The people in the
organization, considered
in terms of corporate
demographics, not individual
personalities
The organization chart
and accompanying
baggage that show
who reports to whom
and how tasks are
both divided up and
integrated
Those ideas of what
is right and desirable
(in corporate and/or
individual behavior)
which are typical of the
organization and
common to most of its
members
The processes and
procedures through
which things get done
from day to day A coherent set
of actions aimed
at gaining a
sustainable
advantage
over competition Capabilities
possessed by
the organization
as a whole as
distinct from the
individuals.
Some companies
perform
extraordinary
feats with
ordinary people
Staff
Systems Style
Shared
ValuesStructure
SkillsStrategy
2S-5S
*
资料来源：
Unit of measure
106
C
om
pe
tit
iv
e
po
si
tio
n
Lo
w
M
ed
iu
m
H
ig
h
Product/market attractiveness
Low Medium High
BUSS PORTFOLIO
*
资料来源：
Unit of measure
107
Change
vision
Chief
Executive
Leadership
groups
Down the
line
External
constitution
Commitment
Conviction Courage
Capability
Individual
activity
Enabling
devices
CHANGE BOARD
*
资料来源：
Unit of measure
108
Delta Delta PP
Vision and
Leadership
Organizational
Infrastructure
Performance
Measurement
People
Development
Communications
Problem
Solving
Process • Client managers
(particularly middle
management) have
skill to lead program
implementation
• Change in actual
behavior
• Action plans sufficient to
achieve goals
• Agreement on objectives
by line management
• Management of high-
involvement process
• Implementation or
near implementation
of required structure
and systems
• Flow of 2-way communications
• People’s understanding, belief
and contribution to act on vision
and action plans
• Accurate measurement
of action and results
• Clear accountabilities
• Early wins
Visible demonstration
of new vision and
values by client
leadership
DELTA P
*
资料来源：
Unit of measure
109
N
at
ur
al
ow
ne
r
R
el
at
iv
e
ab
ili
ty
to
e
xt
ra
ct
v
al
ue
Low Medium
Value-creation potential in business unit
High
•Corporate
center skills
•Business
unit linkages
•Taxation/
valuation
differences
• Industry attractiveness
•Competitive position
•Restructuring/rationalization opportunities
“O
ne
o
f t
he
pa
ck
”
Retain and
give top
priority
Retain and
give priority
Retain and
manage for
code or
liquidate
Probably
divest
Divest Divest or
liquidate
MACS
*
资料来源：
Unit of measure
110
Business Strategy
Manufacturing Strategy
Configuration
Systems
Research
Focus
Labor
Policy
Product
Design
Make
vs.
Buy
Organization
Process
Design
MANUFACTURING STRATEGY
*
资料来源：
Unit of measure
111
Restructuring
framework
1
5
4 3
2
PENTAGON
*
资料来源：
Unit of measure
112
Benefit
Price
Competitive
disadvantage
Competitive
advantage
PRICE BENEFIT
*
资料来源：
Unit of measure
113
Appraise performance
and prospects
Develop
strategy
Redesign
pivotal jobs
Design the skill
building process
Assess change
readiness
Top down
action programs
Bottom up
action programs
1
2
4
5
6
7
8
3
SMILE CHART
*
资料来源：
Unit of measure
114
3.
Create and
pursue a unique
advantage 2.
Resegment the
market to create a
niche
4.
Exploit unique
advantage
industrywide
1.
Do more and
better of the
same
When to
compete
STRAT GAMEBOARD
*
资料来源：
Unit of measure
115
Stage 1
Stage 2
Stage 3
Stage 4
Value system
Strategic
manage-
ment
Externall
y
orientate
d
planning
Forecast
based
planning
Budget
planning
Meet
budget
and
schedule
Predict the
future
Think
strategicall
y
Create the
future
STRAT MANAGE
*
资料来源：
Unit of measure
116
Selling margin
Contribution
Sales
Selling rate
Sales
Available selling time
Effectiveness
Contribution
Available selling time
Productivity
Contribution
Total selling costs
Efficiency
Available selling
time
Total selling costs
Utilization
Available selling time
Total sales time
Support intensity
Support costs
Total selling costs
Support leverage
Total sales time
Support costs
TREE PRODUCTIVITY
*
资料来源：
Unit of measure
117
Maximize
shareholder
value
Grow
through
cultural
initiative
Redeploy
assets
Improve core
business
performance
Grow through
acquisition
and/or merger
Adopt sound
financing
approach
VALUE CREATION
*
资料来源：
Unit of measure
118
Real
Perceived
Client’s
relative ability
to extract
value
Corporate
center skills
Linkages
between
business units
Financial
ownership fit
Industry restructure
Internal controller
Shared resources
Transfer of capability
Vertical integration
Differences in tax position
Existence of non-cases
objectives
Inefficiencies in financial markets
Difference in valuation technique
VALUE SOURCES
*
资料来源：
Unit of measure
119
<##>
<##> <##> <##> <##> <##> <##> <##> <##> <##> <##>Header
Text
GANTT10
*
资料来源：
Unit of measure
120
Header
Text
## ## ## ## ######################
##
GANTT15
*
资料来源：
Unit of measure
121
Text
Text
Text
Text
LEFT TO RIGHT
*
资料来源：
Unit of measure
122
Text
Text Text Text Text
Process objectives
Text
Sub-objectives
STUDY OBJECTIVE
*
资料来源：
Unit of measure
123
Text
Text
Text Text Text Text Text
TOP DOWN
*
资料来源：
Unit of measure
124
Text Text
Text Text
Text Text
Text
T
ex
t
T
ex
t
T
ex
t
2X2
*
资料来源：
Unit of measure
125
T
ex
t
T
ex
t
Text Text Te
xt
Tex
t
Text Text
Text Text
2X2 CUBED
*
资料来源：
Unit of measure
126
Text Text
Text Text
Text
TextT
ex
t
T
ex
t
T
ex
t
Text
Text Text
2X2 EXTENDED
*
资料来源：
Unit of measure
127
Text TextText
Tex
t
Tex
t
Tex
t
2X2 TOWER
*
资料来源：
Unit of measure
128
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
T
ex
t
T
ex
t
T
ex
t
T
ex
t
3X3
*
资料来源：
Unit of measure
129
Text Text Text
Text Text Text
Text Text Text
Text Text Text
Text
Text
Text
Text
T
ex
t
T
ex
t
T
ex
t
T
ex
t
3X3 EXTENDED
*
资料来源：
Unit of measure
130
Text
Text
DIFFRACTION
*
资料来源：
Unit of measure
131
Text
Text
Text
FLOW DOWN
*
资料来源：
Unit of measure
132
Text Text
PASS THROUGH
*
资料来源：
Unit of measure
133
Label 1
Label 2
Label 3
AREA
*
资料来源：
Unit of measure
134
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
BAR
*
资料来源：
Unit of measure
135
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
Title
Unit of measure
BAR 2
*
资料来源：
Unit of measure
136
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
BAR BUTTED
*
资料来源：
Unit of measure
137
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
000
000
000
000
000
Series Series Series
BAR STACKED
*
资料来源：
Unit of measure
138
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
000
000
000
000
000
100%
=
Series Series Series
BAR STACKED 100%
*
资料来源：
Unit of measure
139
GBUTtem
Title
Unit of measure
Title
Unit of measure
Label 1 Label 2
Label 3 Label 4
Label 5
Label 6
BUBBLE
*
资料来源：
Unit of measure
140
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
COLUMN
*
资料来源：
Unit of measure
141
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
Label
1
Label
2
Label
3
Label
4
Label
5
Title
Unit of measure
Title
Unit of measure
COLUMN 2
*
资料来源：
Unit of measure
142
GBUTtem
Label 1 Label 2 Label 3 Label 4 Label 5
COLUMN BUTTED
*
资料来源：
Unit of measure
143
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
Series
Series
Series
Series
000
000
000
000
000
COLUMN STACKED
*
资料来源：
Unit of measure
144
GBUTtem
Label
1
Label
2
Label
3
Label
4
Label
5
Series
Series
Series
Series
100%= 000 000 000 000 000
COLUMN STACKED 100%
*
资料来源：
Unit of measure
145
GBUTtem
Title
Unit of measure
Label 1
Label 2
Label 3
Label 4
Label 5
Title
Unit of measure
100%
=
000
Series
Series
Series
Series
Label 1
COMBO PIE SEGMENT COLUMN
*
资料来源：
Unit of measure
146
GBUTtem
Title
Unit of measure
Title
Unit of measure
Label 1 Label 2 Label 3
Label 4
Label 5
COST CURVE
*
资料来源：
Unit of measure
147
GBUTtem
ARROWS
*
资料来源：
Unit of measure
148
GBUTtem
This report is solely for the use of client personnel. No part of it may be circulated, quoted,
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Legend
Legend
Legend
LEGENDS
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McKINSEY LOGO
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–
MISC
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Very attractive
Average
Very unattractive
Very attractive
Average
Very unattractive
MOONS
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ILLUSTRATIVE
CONFIDENTIAL
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
PRELIMINARY
DRAFT
STICKER
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CONFIDENTIAL
DISCUSSION DRAFT
DISGUISED
CLIENT EXAMPLE
PRELIMINARY
DRAFT
PRELIMINARY
ESTIMATE
DISCUSSION DRAFT
DISGUISED
DRAFT FOR DISCUSSION
SAMPLE
BACKUP
HYPOTHESIS
STRAW MAN
TO BE COMPLETED
PROPOSED
REVISED
ROUGH ESTIMATE
CONCEPTUAL
STICKER OTHER
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WORLD MAP
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