뗚27뻭뗚4웚췢맺뺭볃폫맜샭쓪4퓂ForeignEconomies&훐춼럖샠뫅:ꆡ컄쿗뇪쪶싫:Aꆡ컄헂뇠뫅:100124950(2005)0420002Ο08튫탔쿻럑샭싛벰웤ퟮ탂뷸햹뗋쿾믔,듷샾쟯(뢴떩듳톧맜샭톧풺,짏몣200433)ꆡꆡ햪ꆡꆡ튪:튫탔쿻럑쫇횸훷튪캪쇋뿤쪾닆뢻뛸늻쫇싺ퟣ헦쪵탨쟳뗄쿻럑믮뚯,헢훖쿻럑뗄뚯믺쫇쒱쟳쒳훖짧믡뗘캻,웤짮닣몬틥쫇죋폫죋횮볤퓚탨쟳뫍킧폃짏듦퓚쿠뮥펰쿬ꆣퟷ캪튻훖맅샏뗄뺭볃쿖쿳,튫탔쿻럑뫜퓧뻍캪뺭볃톧볒쯹맘힢,컷랽뺭볃톧훐뗄튫탔쿻럑샭싛틑뺭폐튻냙뛠쓪뗄샺쪷ꆣ20쫀볍80쓪듺틔살,평폚늩?싛뫍탅쾢뺭볃톧랽램뗄틽죫,룃쇬폲뗃떽쇋톸쯙랢햹ꆣ튫탔쿻럑쫜짧믡뢻풣쮮욽뗄펰쿬,뺭볃뿬쯙퓶뎤뗄훐맺놻죏캪쫇ퟮ뻟잱솦뗄튫탔쿻럑듳맺,뷢쫍떱듺훐맺뗄쿻럑쿖쿳튲탨튪뷨본컷랽뗄튫탔쿻럑샭싛ꆣꆡꆡ맘볼듊:랲늪싗;튫탔쿻럑;쿻럑헟탐캪;늩?싛튻ꆢ룅ꆡ쫶ꆡꆡ퓚1899쓪돶냦뗄ꆶ폐쿐뷗벶싛ꆷ훐,훆뛈뺭볃톧뗄뒴쪼죋횮튻랲늪싗쫗듎냑ꆰ튫탔쿻럑ꆱ(conspicuousconsumption)뗄룅쓮틽죫뺭볃톧ꆣ랲늪싗붲떽ꆰ튪믱뗃ퟰ죙늢놣돖ퟰ죙,뷶뷶놣폐닆뢻믲좨솦뮹쫇풶풶늻릻뗄,폐쇋닆뢻믲좨솦뮹뇘탫쓜릻쳡릩횤쏷,틲캪ퟰ죙횻쫇춨맽헢퇹뗄횤쏷뗃살뗄ꆱꆣꋙ튫탔쿻럑뻍쫇캪닆뢻뫍좨솦쳡릩횤쏷틔믱뗃늢놣돖ퟰ죙뗄쿻럑믮뚯ꆣ랲늪싗쟸뇰쇋튫탔쿻럑뗄솽훖뚯믺ꆣ튻훖쫇웧쫓탔뛔뇈(invidiouscomparison),튻훖쫇뷰잮뺺주(pecuniaryemulation)ꆣ잰헟횸닆뢻쮮욽뷏룟뗄뷗닣춨맽튫탔쿻럑살솦헹쟸뇰폚닆뢻쮮욽뷏뗍뗄뷗닣;뛸뫳헟퓲횸닆뢻쮮욽뷏뗍뗄뷗닣솦춼춨맽튫탔쿻럑살킧럂닆뢻쮮욽뷏룟뗄뷗닣틔웚놻죏캪쫇웤훐튻풱ꆣ[20]헽틲캪헢솽훖뚯믺뗄듦퓚,닺짺쇋쯹캽뗄ꆰ랲늪싗킧펦ꆱ(Vebleneffect)ꆣꆶ탂엁뛻룱샗럲뺭볃톧듳듇뗤ꆷ냑ꆰ랲늪싗킧펦ꆱ뚨틥캪ꆰ떱짌욷뗄볛룱쿂붵쪱,쿻럑헟죏캪헢쫇룃짌욷욷훊뗄쿂붵,믲헟쫇웤ꆮ뛀햼탔ꆯ뗄즥쪧,듓뛸춣횹뛔룃짌욷뗄릺싲ꆱꆣꋚ랴맽살붲ꆰ,랲늪싗킧펦ꆱ뇭쿖캪돶폚튫닆뢻뗄탨튪,풸틢캪릦쓜쿠춬뗄짌욷횧뢶룼룟뗄볛룱(Leibenstein,1950;Bagwell뫍Bernheim,1996)ꆣ[2,14]평폚ꆰ랲늪싗킧펦ꆱ뿉틔폃볛룱살뫢솿,뇣폚뒦샭,쯹틔폐뗄톧헟붫ꆰ튫탔쿻럑ꆱ폫ꆰ랲늪싗킧펦ꆱ뫏뛾캪튻ꆣꆰ튫탔쿻럑,믲헟쮵랲늪싗킧쫕룥죕웚:2005202205ퟷ헟볲뷩:뗋쿾믔(1978-),쓐,뢴떩듳톧맜샭톧풺늩쪿퇐뺿짺;듷샾쟯(1964-),얮,뢴떩듳톧맜샭톧풺늩쪿퇐뺿짺ꆣꆤ2ꆤ
펦,쫇횸죋쏇뷶뷶틲캪쒳튻훖짌욷볛룱짏헇뛸퓶볓뛔쯼뗄탨쟳ꆱ(Creedy뫍Slottje,1991)ꆣ[10]ꆡꆡ캪쇋닉폃룼뛠뗄쿠맘컄쿗,놾컄쯹횸뗄튫탔쿻럑믹놾훒쪵랲늪싗퓚ꆶ폐쿐뷗벶싛ꆷ훐뇭듯뗄풭쪼쮼쿫,벴훷튪캪쇋뿤쪾닆뢻뛸늻쫇싺ퟣ헦쪵탨쟳뗄쿻럑믮뚯,헢훖쿻럑뗄뚯믺쫇쒱쟳쒳훖짧믡뗘캻,웤짮닣몬틥쫇죋폫죋횮볤퓚탨쟳뫍킧폃짏듦퓚쿠뮥펰쿬ꆣꆰ랲늪싗킧펦ꆱ횻쫇튫탔쿻럑퓚볛룱폫탨쟳솿맘쾵짏뗄뻟쳥뇭쿖횮튻ꆣ헽죧폐톧헟횸돶뗄쓇퇹,랲늪싗쯹횸뗄킧폃믹폚쿻럑폫짧믡뗘캻뗄맘쾵,뛸럇쿻럑폫볛룱쮮욽횮볤뗄맘쾵,볛룱횻쫇쿔쪾짧믡뗘캻뗄탅뫅뛸틑(Bagwell뫍Bernheim,1996)ꆣ[2]ꆡꆡ퓚컷랽뺭볃톧컄쿗훐,뮹폐죴룉폫ꆰ튫탔쿻럑ꆱ뫍ꆰ랲늪싗킧펦ꆱ쿠쯆믲쿠맘뗄룅쓮ꆣLeibenstein(1950)ퟮ퓧쫔춼붫짦벰쿻럑췢늿킧펦뗄쿖쿳쓉죫훷쇷캢맛쿻럑샭싛,헢훖킧펦뫳살폖놻돆ퟷ쿻럑췢늿탔(consumption[14]externality);뛅즭놴샯(1968)뫍Frank(1985)쪹폃쇋쪾킧펦(demon11]strationeffects)튻듊[19,;뮪죋톧헟믆폐맢(Ng,Yew-Kwang,1987)퓚퇐뺿짝돞욷쮰쪱뛔ꆰퟪ쪯킧펦ꆱ(diamondeffects)뷸탐쇋뚨틥[16];뮪죋톧헟췵붨맺(1999)냑ꆰ퇐뺿죋쏇ힷ쟳쿠뛔뺭볃뗘캻뗄쏻듎,죧쿠뛔쫕죫ꆢ쿠뛔쿻럑솿뫍쿠뛔킧폃뗄탐캪뫍뺭볃킧맻ꆱ뗄뺭볃톧럖횧돆ퟷ캻훃쿻럑샭싛(positionalconsumptiontheory),늢냑캻훃쿻럑뚨틥캪ꆰ죋쏇캪쇋쿠뛔뺭볃뗘캻믲쏻듎뛸뷸탐뗄쿻럑ꆱ[21];Cooper(2001)뗈죋퓲쪹폃뗘캻킧펦(statuseffects)튻듊ꆣ[7]폫횮쿠뛔펦,튫탔쿻럑쯹헫뛔뗄닺욷뫍샍컱,튲폐튫탔짌욷ꆢ럇릦쓜탔짌욷ꆢ캻훃짌욷ꆢ뗘캻짌욷ꆢ짝돞짌욷(욷없)뫍ퟪ쪯짌욷뗈쏻돆ꆣ뛾ꆢ퓧웚쮼쿫ꆡꆡ랲늪싗늢늻쫇ퟮ퓧쪹폃ꆰ튫탔쿻럑ꆱ튻듊뗄톧헟ꆣ퓧퓚19쫀볍30쓪듺,볓쓃듳짧믡톧볒뫍뺭볃톧볒풼몲ꆤ샗(JohnRae)뻍쳡돶쇋헢튻룅쓮ꆣ쯻듓탩죙탄뗄뷇뛈뷢쫍튫탔짌욷뗄탔훊뫍킧폃,늢춬쪱횸돶,튫탔쿻럑늻퓶볓ퟜ뗄짧믡뢣샻,쫇튻훖쇣뫍늩?,튻늿럖죋뗄쿠뛔뗘캻쳡룟뇘좻뛔펦ퟅ웤쯻죋쿠뛔뗘캻뗄쿂붵(Rae,1834)ꆣꋛꆡꆡ폫랲늪싗춬쪱듺뗄십킪뛻퓚웤훸쏻뗄ꆶ뺭볃톧풭샭ꆷ튻쫩훐튲싛벰쇋헢튻컊쳢ꆣ쯻퓚ꆰ싛폻췻벰웤싺ퟣꆱ훐,냑폻췻럖캪뛠퇹뮯뗄폻췻뫍ퟔ뫀룐뗄폻췻,늢틽폃컷쓡뛻뗄뮰쮵쏷뫳헟쫇뇈잰헟룼뻟폐웕뇩탔뫍폀뻃탔뗄폻췻ꆣ떫훂솦폚캢맛뺭볃톧맦랶뮯뗄십킪뛻쎻폐짮죫첽쳖쿂좥,쯻뗄쿻럑샭싛믘뇜쇋쿻럑헟횮볤뗄쿠뮥펰쿬ꆣ짔뫳뗄뇓맅퓚ꆶ뢣샻뺭볃톧ꆷ훐튲첽쳖맽ꆰ펵폐쯻죋쯹쎻폐뗄폻췻ꆱ,늢틔ퟪ쪯캪샽볓틔쮵쏷ꆣꆡꆡ헢킩닻쫶쯤좻직쮸ퟅ훇믛뗄쇩맢,떫뚼뮹횻쫇욬퇔횻폯,횱떽20쫀볍훐튶,닅폐솽캻뺭볃톧볒붫쿻럑헟횮볤뗄쿠뮥펰쿬틽죫훷쇷쿻럑샭싛ꆣ뛅즭놴샯폚1949쓪싊쿈쳡돶쿻럑뗄ꆰ쿠뛔쫕죫볙쮵ꆱ,탞헽쇋뾭뛷쮹뗄ꆰ뻸뛔쫕죫볙쮵ꆱꆣ쯻죏캪퓚튻룶뗈벶짧믡훐,쿻럑헟폫폅훊짌욷쿠뷓뒥뗄욵싊뫍쯻쏇냑ퟔ벺뗄쿻럑폫웤쯻죋뗄쿻럑뷸탐뗄뇈뷏뷴쏜쿠솪,헢뻍쫇ꆰ쪾랶킧펦ꆱ,좻뫳,쯻릹붨쇋튻룶뾼싇죋볊펰쿬뗄킧폃몯쫽,늢뗃돶솽뗣뷡싛:웤튻,죋쏇뗄쿻럑탐캪쿠뮥펰쿬,듦퓚엊뢽쟣쿲;웤뛾,쿻럑뻟폐룕탔,늻뷶쫜떱웚쫕죫펰쿬,뛸쟒뮹쫜맽좥쯹듯떽뗄ퟮ룟쫕죫뗄펰쿬ꆣꋜ뛅쫏뗄샭싛욫폚뫪맛,퓚쯻뗄훸ퟷ돶냦튻쓪틔뫳,Leibenstein붫짦벰쿻럑췢늿킧펦뗄캢맛쿻럑탐캪뗄맦랶뮯럖컶쿲잰췆뷸쇋튻듳늽ꆣꆡꆡ듋잰,Morgenstern(1948)쳡돶,평폚쿖쪵훐듦퓚쿻럑헟횮볤쿠뮥펰쿬뗄(짧믡)쪱짐틲쯘,틲듋쫐뎡탨쟳쟺쿟늻쓜평룶쳥탨쟳쟺쿟뫡쿲볓ퟜ뗃돶ꆣ[15]Leibenstein뗄퇐뺿뻍쫇쫔춼뿋럾헢튻헏낭ꆣMorgensternퟷ캪늩?싛뗄쿈쟽횮튻,뫜쏴룐뗘틢쪶떽퇐뺿쿻럑헟횮볤뗄쿠뮥펰쿬ꆤ3ꆤ
튪퓋폃늩?싛헢튻릤뻟,뛸Leibenstein퓲죏캪쿻럑뗄췢늿킧펦췪좫뿉틔폃뒫춳랽램살뷸탐퇐뺿ꆣ쯹틔,쯻횻쫇럅쯉쇋뺭뗤탨쟳샭싛뗄튻룶볙짨:룶쳥쿻럑헟뛀솢폚웤쯻쿻럑헟ꆣ쫕죫틲쯘쫇뛔쿻럑ퟮ폐펰쿬솦뗄틲쯘,캪쇋춹쿖럇릦쓜탔킧펦뗄펰쿬솦,Leibenstein볙뚨쫕죫쫇볈뚨뗄ꆣꆡꆡLeibenstein듓쿻럑뚯믺뗄뷇뛈쟸럖쇋쿻럑헟뛔짌욷폫샍컱뗄탨쟳,쯻쯹쮵뗄쿻럑췢늿킧펦훷튪헫뛔쿻럑헟뗄럇릦쓜탔탨쟳ꆣ릦쓜탔탨쟳쫇쿻럑헟뛔짌욷뫍샍컱쓚퓚욷훊뗄탨쟳,늻쫜웤쯻쿻럑헟뻶닟뗄펰쿬ꆣ죧맻쿻럑헟쿻럑짌욷뫍샍컱늻쫇캪쇋쿭쫜웤쓚퓚욷훊,쓇쎴뻍쫴폚럇릦쓜탔탨쟳ꆣ럇릦쓜탔탨쟳훐ퟮ훘튪뗄쫇펰쿬킧폃뗄췢늿킧펦쯹떼훂뗄탨쟳,헢킩췢늿킧펦뿉틔럖캪듓훚킧펦(bandwagoneffect)ꆢ쫆샻킧펦(snobeffect)뫍랲늪싗킧펦ꆣ듓훚킧펦벴쿻럑헟ힷ쟳뎱쇷,쯻죋릺싲풽뛠,ퟔ벺뗄릺싲폻췻뻍풽잿쇒;쫆샻킧펦벴쿻럑헟ힷ쟳뇪탂솢틬뫍뛀햼탔,쯻죋릺싲풽뛠,ퟔ벺뗄릺싲폻췻뻍풽죵;틔짏솽훖킧폃몯쫽뗄ퟔ뇤솿뚼쫇웤쯻쿻럑헟뗄릺싲솿ꆣ뛸랲늪싗킧펦퓲뇭쿖캪볛룱풽룟,릺싲폻췻풽잿ꆣ[14]Leibenstein뿉쓜쫇뗚튻룶냑랲늪싗킧펦볲뮯캪떥뒿뗄룟볛욫뫃쿖쿳뗄톧헟ꆣ듋잰뗄Morgenstern뮹냑쫆샻킧펦뫍랲늪싗킧펦ퟷ캪튻훖쿖쿳ꆣꋝLeibenstein놾죋첹퇔,짏쫶쟸뇰췪좫돶폚럖컶랽뇣뗄뾼싇ꆣ떫듋뫳탭뛠톧헟틲쾮쇋헢훖볲뮯쇋뗄랲늪싗킧펦,듓훚킧펦뫍쫆샻킧펦튲놻맣랺뷨본ꆣꆡꆡLeibenstein퓚뒿샭싛뗄닣듎짏냑짏쫶죽훖럇릦쓜탔킧펦뫍뒫춳뗄볛룱킧펦죚뫏퓚튻웰,쳖싛쇋퓚헢죽훖럇릦쓜탔킧펦럖뇰ퟷ폃뫍춬쪱ퟷ폃쪱,볛룱뇤뚯죧뫎펰쿬탨쟳뇤뚯랽쿲폫럹뛈뗄컊쳢ꆣ쯻뗄퇐뺿돉맻릹돉쇋뫳살뗄튫탔쿻럑샭싛뗄훘튪믹뒡ꆣ죽ꆢퟮ탂뷸햹ꆡꆡ20쫀볍훐튶틔뫳,짧믡톧ꆢ쿻럑헟탐캪톧뫍펪쿺톧뗄톧헟뷨본쇋듋잰뺭볃톧볒뗄믹뒡탔퇐뺿,늢듳솿틽죫탄샭톧뫍짧믡톧뗄랽램,뛔튫탔쿻럑폈웤쫇짝돞욷탨쟳뷸탐쇋맣랺뛸폖짮죫뗄퇐뺿ꆣ쿠뇈횮쿂,뒫춳뗄뺭볃톧랽램퓚헢튻퇐뺿쇬폲늻퓙뻟폐폅쫆,뷸햹뮺싽ꆣꋞ횱떽20쫀볍80쓪듺틔뫳,늩?싛ꆢ탅쾢뺭볃톧랽램놻훰붥닉폃,뺭볃톧뗄튫탔쿻럑샭싛폖펭살튻룶좫탂뗄랢햹뷗뛎ꆣ짏컄붲떽,퓧퓚1948쓪,ퟷ캪늩?싛쿈쟽횮튻뗄Morgenstern뻍틢쪶떽퇐뺿쿻럑헟횮볤뗄쿠뮥펰쿬탨튪쪹폃늩?싛릤뻟ꆣ떫쫇,쯻뗄맛뗣튻횱쎻폐쫜떽훘쫓ꆣ웤쪵,랲늪싗샭싛훐뗄ꆰ웧쫓탔뛔뇈ꆱ폫ꆰ뷰잮뺺주ꆱ,쳬좻뗘쫊폃늩?싛뫍탅뫅쒣탍뗄럖컶뿲볜ꆣꆡꆡ11Frank뗄뾪췘탔퇐뺿ꆣFrank(1985)뗄퇐뺿ퟮ퓧듲웆붩뻖ꆣ쯻죏캪,쪾킧펦틲짌욷훖샠늻춬뛸늻춬ꆣ쯻냑짌욷쟸럖캪솽샠:튻샠쫇뿉틔뾴떽뗄폐탎짌욷,죧웻뎵뫍힡랿,폫웤쯻죋쯹펵폐뗄춬샠짌욷뗄뇈뷏퓚뫜듳돌뛈짏펰쿬ퟅ헢킩짌욷뗄볛횵,벴헢샠짌욷뗄쿻럑믡펰쿬쿻럑헟퓚쒳튻짧믡뮷뺳훐뗄쿠뛔뗘캻,맊놻돆캪캻훃짌욷(positionalgoods);쇭튻샠짌욷뗄쿻럑쫇췢뷧컞램뾴떽뗄,죧뒢탮닺욷뫍놣쿕떥,틲듋놻돆캪럇캻훃짌욷ꆣFrank뗄퇐뺿뻍쫇뾼달죋볊뇈뷏퓵퇹뛔늻춬훖샠짌욷뗄쿻럑닺짺펰쿬ꆣLeibenstein쯤좻쿪뺡뗘뾼달쇋룶쳥쿻럑탐캪뗄쿠뮥펰쿬,떫쿻럑헟뗄릺싲뻶닟쫇뛀솢ퟶ돶뗄,Frank뗄훘튪릱쿗횮튻뻍쫇퇐뺿쇋쿻럑헟뿉틔뫏ퟷ뻶닟쪱뗄쟩탎ꆣꆡꆡ쯻쫗쿈폃튻룶볲떥뗄햽싔쪽늩?횤쏷,퓚듦퓚죋볊뇈뷏뗄쟩뿶쿂,쿻럑헟뗄럇뫏ퟷ뻶닟믡떼훂튻훖ꆰ쟴춽삧뺳ꆱ쪽뗄뻹뫢뷡맻,벴쪾킧펦붫쪹뗃쿻럑헟쿻럑뷏뛠뗄캻훃짌욷뫍뷏짙뗄럇캻훃닺욷,듯늻떽헻쳥ퟮ폅뢣샻쮮욽ꆣ뷸뛸,Frank횤쏷쇋죽룶쏼쳢:(1)죧맻쿻럑헟뿉틔뫏ퟷ뻶닟,쯻쏇뛔럇캻훃짌욷(캻훃짌욷)뗄탨쟳쫽솿뛠폚(짙폚)쿻럑헟뛀솢뻶닟쪱뗄탨쟳;(2)떥룶쿻럑헟뗄킧폃쮮욽퓚뫏ퟷ뻶닟쪱룟폚럇뫏ퟷ뻶닟;(3)죧맻쫕죫퓶볓(복짙),럇뫏ퟷ쿻럑ꆤ4ꆤ
뻶닟뛔럇캻훃짌욷풤쯣럝뛮뗄퓶볓(복짙)믡뿬폚(싽폚)뫏ퟷ쿻럑뻶닟ꆣ쏼쳢(1)뫍쏼쳢(2)웤쪵쮵쏷,뫏ퟷ쿻럑뻶닟쓜릻뿋럾럇뫏ퟷ뻶닟쪱뗄ꆰ쟴춽삧뺳ꆱꆣ틲캪,붫룼뛠뗄풴뮨럑퓚캻훃짌욷짏뛔떥룶쿻럑헟믲탭폐훺폚쳡룟쿠뛔짧믡뗘캻,떫헢훖헫뛔웤쯻쿻럑헟뗄ꆰ쎰랸ꆱ탅뫅쿔쪾,믡틽훂웤쯻쿻럑헟뗄ꆰ럀폹탔ꆱ탅뫅쿔쪾,ퟮ뫳듳볒뚼퓚캻훃짌욷짏뮨럑맽뛠뗄풴ꆣ[11]ꆡꆡFrank튲볲떥뗘붲떽(뗍쫕죫뷗닣뛔룟쫕죫뷗닣뗄)쒣럂쟣쿲폫뫢솿룶죋쓜솦(닆뢻폫쫕죫)뗄탅쾢뗄돤럖탔뫍폐킧탔쫇뢺쿠맘뗄ꆣ컈뚨뗄짧믡췸싧쓜릻쳡릩룼뛠뗄뫢솿탅쾢,뛸늻컈뚨뗄짧믡뮷뺳쳡릩뗄뫢솿탅쾢뇈뷏짙,쯹틔뫳쏦튻훖뮷뺳훐뗄쿻럑헟뛔캻훃짌욷뗄탨쟳뷏뛠,뛔럇캻훃짌욷뗄탨쟳뷏짙ꆣ듓짺쏼훜웚뷇뛈뾴,죋뗄쓪쇤풽듳,뫢솿쯻뗄쓜솦뗄탅쾢풽돤럖,맊샏쓪죋뛔캻훃짌욷뗄탨쟳늻듳ꆣ믩잰ꆢ믩뫳뗄쿻럑탐캪뇤뮯튲펡횤쇋짏쫶싛뛏ꆣꆡꆡ21뛔랲늪싗킧펦듦퓚쳵볾뗄퇐뺿ꆣBagwell뫍Bernheim(1996)냑랲늪싗킧펦뚨틥캪ꆰ돶폚튫닆뢻뗄탨튪,풸틢캪릦쓜쿠춬뗄짌욷횧뢶룼룟뗄볛룱ꆱ,뛸튫닆뢻퓲쫇캪쇋펮뗃샭쿫뗄짧믡뗘캻ꆣ쯻쏇볙뚨,튫탔짌욷폫튻냣짌욷뗄쓚퓚릦쓜췪좫쿠춬,쯹늻춬뗄횻쫇쯼쏇놻뢳폨쇋튫탔즫닊ꆣꆡꆡ쯻쏇솩짨볆쇋튻룶쯄뷗뛎늩?쒣탍:뗚튻뷗뛎,퓚캻뎧짌캪튫탔짌욷톡뚨훊솿쮮욽뫍볛룱쮮욽;뗚뛾뷗뛎,잱퓚뺺헹헟맛달떽퓚캻뎧짌뗄탅쾢,뻶뚨뷸죫폫럱;뗚죽뷗뛎,쿻럑헟맛달떽뎧짌뗄탅쾢,뻶뚨릺싲튫탔짌욷뗄쫽솿,늢냑쯹쪣풴폃폚릺싲럇튫탔짌욷;뗚쯄뷗뛎,짧믡짺믮좦ퟓ맛달쿻럑헟뗄릺싲탐캪,췆뛏쯻뗄닆뢻쮮욽,늢룸폨쿠펦뗄짧믡뗘캻ꆣꆡꆡ룶죋뗄짧믡뗘캻퓚뫜듳돌뛈짏틀삵짧믡짺믮좦ퟓ뛔쯻쯹펵폐뗄닆뢻쮮욽뗄죏뚨,떫닆뢻쮮욽쫇쮽죋탅쾢,췢뷧컞램맛달,헢쪹뗃룶죋폐뚯믺춨맽튫탔쿻럑살헹좡샭쿫뗄짧믡뗘캻ꆣ평폚볙뚨짌욷쫇컞쿞뿉럖뗄,쯹틔튫탔쿻럑랽쪽뿉틔쫇릺싲룟볛튫탔짌욷,튲뿉틔쫇릺싲듳솿볛룱뷏뗍뗄짌욷,믲릺싲룟훊솿뗄짌욷ꆣ떱닆뢻쮮욽룟뗄쿻럑헟뫍닆뢻쮮욽뗍뗄쿻럑헟뗄컞닮틬쟺쿟싺ퟣ쪷뇶쮹-쒪샯쮹럖샫쳵볾(Spence-Mirrleessortingcondition)쪱,랲늪싗킧펦늻쓜퓚뻹뫢ힴ첬쿂쪵쿖ꆣ퓚듋쳵볾쿂,릺싲튫탔짌욷듳듳벷햼쇋뛔럇튫탔짌욷뗄쿻럑,뛸쟒듦퓚뇟볊쳦듺싊뗝복뗄웕뇩맦싉,쯹틔뗍닆뢻쮮욽쿻럑헟폫룟닆뢻쮮욽쿻럑헟뺺쿠릺싲튫탔짌욷(벴뷰잮뺺주)뗄돉놾룟폚쯻쏇듓훐믱뗃뗄킧폃ꆣ볈좻죧듋,룟닆뢻쮮욽뗄쿻럑헟튲쎻폐뚯믺룟볛릺싲튫탔짌욷틔쟳쟸뇰폚뗍닆뢻뷗닣(웧쫓탔뛔뇈)ꆣ쯻쏇퓚헢튻쳵볾쿂췪좫뿉틔춨맽퓚뗍볛캻퓶볓릺싲쫽솿살튫닆뢻,쯹틔쿁틥뗄랲늪싗킧펦늻믡돶쿖ꆣ[2,4]ꆡꆡ웤쪵,Ireland(1994)틑뺭폃튻룶볲떥뗄쒣탍뗃돶쇋헢룶뷡싛ꆣ[12]떫Bagwell뫍Bernheim퓚듋믹뒡짏뷸튻늽싛횤쇋퓚늻쓜싺ퟣ쪷뇶쮹-쒪샯쮹럖샫쳵볾쪱(솽샠쿻럑헟뗄컞닮틬쟺쿟쿠쟐)좷쪵듦퓚랲늪싗킧펦,뛸쟒헢훖듦퓚탔퓚쿖쪵훐쫇췪좫뿉틔쪵쿖뗄ꆣ듋췢,Bagwell뫍Bernheim튻퓙잿뗷뛔튫탔짌욷뗄쿻럑쫇평탨쟳쟽뚯뗄,릩룸랽쏦뗄뺺헹ힴ첬폫뻟쳥뻶닟뛔늩?뷡맻쎻폐쪵훊탔펰쿬ꆣ틲듋,튫탔짌욷(쿖쪵훐뗄짝돞탔욷없짌욷)뗄볛룱튻뚨쫇쿻럑헟쓜릻뷓쫜뗄볛룱,횻튪떥캻짌욷쮰늻뎬맽볛룱폫뇟볊돉놾뗄닮뛮,볛룱뻍늻쫜짝돞욷쮰뗄펰쿬ꆣ떫뛔짝돞욷뗄탨쟳쫇럱췪좫좡뻶폚랲늪싗킧펦,폐듽쪵횤퇐뺿뗄횧돖ꆣꆡꆡ31뛔튫탔쿻럑믮뚯훐릩룸랽탐캪뗄퇐뺿ꆣPesendorfer(1995)폃훘뢴뗄풼믡늩?(dategame)쒣탍살뷢쫍퓚늻뛏룼탂뗄쪱짐훜웚훐쿻럑헟죧뫎뷸탐쿻럑뻶닟틔펮뗃샭쿫뗄짧믡뗘캻(춨맽풼믡붻볊뗄탎쪽)ꆣ룃퇐뺿뗄쳘즫퓚폚:튻랽쏦,틽죫뚯첬뗄훘뢴늩?;쇭튻랽쏦뛔릩룸랽뗄퇐뺿뇈뷏돤럖ꆣ듋췢,Pesendorfer볙뚨튫탔짌욷(훷튪쫇쓍폃쿻럑욷)뗄쿻럑퓚쒳튻쪱뿌돊쿖떥튻탔뫍늻뿉럖룮탔,폫Bagwell뫍Bernheim뗄컞쿞뿉럖볙짨쿠뇈룼볓쳹뷼쿖쪵ꆣ떫ꆤ5ꆤ
Pesendorfer뗄힢틢솦퓚폚뛔ힷ쟳쪱짐뫍쿠뛔짧믡뗘캻뗄뚯첬뷢쫍,퓚쎿튻웚늩?훐쎻폐뛔듓훚ꆢ쫆샻뗈킧펦뷸탐쟸뇰ꆣꆡꆡPesendorfer죏캪,쪱짐뗄쒿뗄쫇퓚짧믡붻췹훐냑죋럖캪늻춬뗄샠뇰,쾣췻폫튻샠ꆰ쫊틋ꆱ뗄죋붻췹뗄풸췻틽훂쇋뛔탂뗄짨볆퇹쪽뗄늻뛏탨쟳,쪱ힰꆢ웻뎵뗈쓍폃욷뗄짨볆퇹쪽헽쫇튻훖쿔쪾룶죋훊솿(쫕죫ꆢ욷캶ꆢ쫜뷌폽돌뛈뗈)뗄탅뫅,떫뛔짨볆퇹쪽훊솿룟뗍뗄즸톡맩룹뷡뗗탨튪춨맽볛룱살쪵쿖ꆣ죧맻볛룱돤럖룟,룟쯘훊죋좺뻍뿉틔폫뗍쯘훊죋좺쟸뇰뾪살,틲캪뻹뫢ힴ첬쿂뫏뫵쪱짐뗄쿻럑헟뻸듳뛠쫽쫴폚룟쯘훊죋좺ꆣ[17]ꆡꆡBagwell뫍Bernheim볙뚨튫탔짌욷(캻훃짌욷)폫튻냣짌욷뗄컯샭릦쓜췪좫쿠춬,헢퇹튻살늻춬샠뇰뎧짌뗄짺닺돉놾닮틬뻍놻늻ퟔ뻵뗘뫶싔쇋ꆣPesendorfer퓚헢튻랽쏦ퟶ쇋룼럻뫏쿖쪵뗄짨뚨,벴쪱짐짌욷퇹쪽뗄짨볆럑폃(냼삨맣룦탻뒫럑폃)쫇튻룶듳킡늻뗈뗄만뚨돉놾,뛸뢴훆퇹쪽뗄뇟볊돉놾캪쇣ꆣ캪쇋늹뎥짨볆럑폃,뎧짌탨튪뛔탂뗄짨볆퇹쪽뚨튻룶룟볛,만뚨돉놾풽룟,볛룱풽룟,캬돖쪱볤(쿠펦뗄쪱짐훜웚)풽뎤ꆣ틲듋,Pesendorfer죏캪,쪱짐짝돞욷뗄룟볛훷튪쫇평릩룸랽쟽뚯뗄,헢폫Bagwell뫍Bernheim뗄탨쟳랽쟽뚯맛좻늻춬ꆣ듋췢,쯻뮹횸돶뎧짌뗄쫐뎡솦솿믲짹폾뿉틔펰쿬볛룱쮮욽뫍쪱짐훜웚뗄뎤뛌ꆣ떱좻,짧믡쾰맟뛔튫탔쿻럑뗄듌벤튲럇뎣훘튪ꆣ죧맻쎻폐헢훖듌벤,쪱짐짨볆럑폃컞램춨맽튻냣뗄쿻럑랽쪽뗃떽늹뎥ꆣ[2,17]ꆡꆡ훘뢴늩?뗄쎿튻웚럖죽룶뷗뛎:뗚튻뷗뛎,짺닺헟뻶뚨쫇럱뒴퓬탂뗄짨볆퇹쪽틔벰죧뫎뚨볛;뗚뛾뷗뛎,쿻럑헟뻶뚨릺싲쓄튻훖퇹쪽,쟒쎿튻훖퇹쪽뿏뚨믡폐쿻럑헟릺싲;뗚죽뷗뛎,쿻럑헟믱뗃쿻럑쒳튻퇹쪽뗄짌욷,늢틀헕튻뚨뗄맦퓲믱뗃뫍쇭튻룶쿻럑헟엤뛔풼믡뗄믺믡(쪵쿖쒳튻짧믡뗘캻)ꆣ퓚튻웚늩?뗄ퟮ뫳,쎿튻뛔쿻럑헟(뻖훐죋)럖뾪,탂튻웚늩?뾪쪼ꆣ퓚탂튻웚늩?훐,쎿룶쿻럑헟(뻖훐죋)뗄샺쪷탅쾢뚼쫇늻뿉맛닢뗄ꆣPesendorfer냑믬춬뻹뫢뫍럖샫뻹뫢뚨틥캪욽뻹뷡맻(egalitarian)뫍폅풽뷡맻(elitist)ꆣ쪵쿖폅풽뷡맻폐솽룶쳵볾:튻쫇룟쯘훊뷗닣뛔풼믡뛔쿳뗄뫢솿뇪ힼ듳듳룟폚뗍쯘훊뷗닣(헢룶쳵볾횱뷓퓌몭퓚Pesendorfer짨뚨뗄킧폃몯쫽훐),횱맛뗘쳥쿖쇋늻춬쯘훊죋좺뗄닮틬;쇭튻쫇짺닺헟폐돤럖뗄쫐뎡솦솿놣횤쪱짐훜웚늻믡첫뛌,벴쪱짐닺욷뗄볛룱늻믡퓚뷏뛌쪱볤쓚붵뗍ꆣ헢쮵쏷랲늪싗킧펦쫇릩탨쮫랽릲춬ퟷ폃뗄뷡맻ꆣꆡꆡퟓ늩?뺫솶뻹뫢쫇튻룶죵십뛻뿉럲킭뗷뻹뫢(weakMarkovcoordinationequilibrium)ꆣ퓚헢튻뻹뫢쳵볾쿂,쪱짐훜웚붫훜뛸뢴쪼,폀늻춣쾢ꆣPesendorfer튲죏캪,튫탔쿻럑쫇튻훖샋럑,룸짧믡뢣샻퓬돉쯰쪧,죧맻쎻폐쪱짐뫍뛔쪱짐틔벰짧믡뗘캻뗄ힷ훰,쯹폐뗄쿻럑헟뚼믡쫜틦;쏷컺뗄짧믡뷡릹붫폐훺폚붵뗍쿔쪾탅뫅뗄뚯믺,헢튻뗣쯻폫Frank뗄맛뗣튻훂ꆣ[11,17]ꆡꆡCorneo뫍Jeanne(1997a)뷸튻늽쳖싛쇋릩룸랽뗄탐캪,쯻쏇냑튫탔쿻럑샭뷢캪짧믡럧짐짵훁짧믡맦랶,틔Akerlof뫍Romer맘폚짧믡쾰쯗(맦랶)뗄뺭볃샭싛캪믹뒡,퇐뺿퓚튫탔쿻럑맽돌훐릩룸랽뛔탨쟳랽뗄펰쿬ꆣ떫쯻쏇럱죏짧믡맦랶뚼쫇풼뚨쯗돉뗄,튫탔쿻럑ퟷ캪튻훖짧믡맦랶뻍뿉틔놻뎧짌뒴퓬돶살ꆣ헢훖뒴퓬샠쯆폚뎤웚춶,뎧짌퓚뿧웚샻죳ퟮ듳뮯뗄쟽뚯쿂폐뷸탐듋샠춶뗄벤샸ꆣ[8]Corneo뫍Jeanne퇘폃Leibenstein뗄듓훚킧펦뫍쫆샻킧펦룅쓮,퇩횤쇋퓚쪲쎴쳵볾쿂릩룸랽폐뚯믺뒴퓬뻟폐듓훚킧펦뫍쫆샻킧펦헢퇹뗄쿻럑쾰맟ꆣ쯤좻쯻쏇뗄퇐뺿춹쿖쇋릩룸랽퓚튫탔쿻럑맽돌훐뗄ퟷ폃,떫웤쪵늢컞탂틢,틲캪헢튻쇬폲퓧틑돤돢듳솿펪쿺톧ꆢ맣룦톧뗄컄쿗,쯻쏇횻쫇뷸탐쇋뺭볃톧쏨쫶ꆣꆡꆡ41뛔랲늪싗킧펦닺짺믺훆뗄탂뷢쫍ꆣCorneo뫍Jeanne(1997b)폃튻훖탂뗄쫓뷇뷢쫍쇋ꆤ6ꆤ
랲늪싗킧펦뗄닺짺믺훆ꆣ쯻쏇튲볙뚨튫탔짌욷뻟폐늻뿉럖룮탔,퇘폃쇋Leibenstein뗄럖샠,늢냑듓훚킧펦뷢쫍캪ꆰ떣탄놻죏캪쫇쟮죋ꆱ,냑쫆샻킧펦뷢쫍캪ꆰ쾣췻놻죏캪쫇뢻죋ꆱ,헢잡뫃폫랲늪싗쳡돶뗄ꆰ웧쫓탔뛔뇈ꆱ뫍ꆰ뷰잮뺺주ꆱ쿠컇뫏ꆣ틲듋,쯻쏇쎻폐떥쇐Leibenstein쳡돶뗄쯹캽랲늪싗킧펦,뛸쫇냑뛔랲늪싗킧펦뗄퇐뺿풢폚잰솽훖킧펦횮훐ꆣꆡꆡ쯻쏇죏캪,듓훚킧펦뫍쫆샻킧펦뗄닺짺틀삵폚짧믡맦랶죧뫎춨맽쿠뛔쫕죫살뻶뚨짧믡뗘캻,쿻럑헟맘폚튫탔짌욷뗄쿻럑뻶닟붨솢퓚뛔짧믡뗘캻쳡룟폫럇튫탔짌욷쿻럑쯰쪧뷸탐좨뫢뗄믹뒡횮짏ꆣ[9]Corneo뫍Jeanne뗄뒴탂퓚폚,쯻쏇쳡돶쿻럑헟쿻럑튫탔짌욷뗄뚯믺퓚폚ힷ쟳튫탔짌욷뗄탅뫅볛횵(signalingvalue),뛸탅뫅볛횵뛔듓훚헟뫍쫆샻헟쫇늻춬뗄:릺싲쒳훖튫탔짌욷뗄죋풽뛠,룃짌욷뛔듓훚헟뗄탅뫅볛횵풽룟,뛸뛔쫆샻헟뗄탅뫅볛횵뻍풽뗍;랴횮,릺싲헟죋쫽풽짙,룃짌욷뛔듓훚헟뗄탅뫅볛횵풽뗍,뛸뛔쫆샻헟뗄탅뫅볛횵뻍풽룟ꆣ맘볼뗄뇤솿쫇쿻럑헟뗄쫽솿ꆣ볈좻쿻럑헟쿻럑튫탔짌욷뗄뚯믺퓚폚ힷ쟳쯼쏇뗄탅뫅볛횵,쯹틔횻폐퓚볛룱짏짽쓜릻쳡룟짌욷뗄탅뫅볛횵쪱,랲늪싗킧펦닅믡랢믓ퟷ폃ꆣ듋잰뗄퇐뺿헟뚼횻훘쫓볛룱,뇈죧Leibenstein냑랲늪싗킧펦쏨쫶캪튻쳵쿲폒짏랽쟣킱뗄쫐뎡탨쟳쟺쿟ꆣ헢웤훐뗄쟸뇰퓚폚:랲늪싗킧펦뺿뺹쫇닺짺퓚쒳튻짌욷쫐뎡짏,뮹쫇닺짺퓚쒳튻룶(믲뛠룶)쿻럑헟좺쳥훐볤ꆣ틲캪볛룱퓚쫐뎡짏튻냣쫇춳튻뗄,뛸탅뫅볛횵퓲틲죋좺뛸틬ꆣꋟꆡꆡCorneo뫍Jeanne쎻폐냑랲늪싗킧펦쳗폃떽헻룶닺욷쫐뎡,뛸쫇펦폃폚쒳튻쿻럑헟좺쳥ꆣ쯻쏇뗄퇐뺿뷡맻쫇,랲늪싗킧펦듦퓚폚틔쿂솽훖쟩뿶훐:쫗쿈,죧맻쿻럑헟쫇쫆샻헟,듋쪱벴쪹뛔쒳훖튫탔짌욷뗄쫐뎡탨쟳쟺쿟쫇쿲폒쿂랽쟣킱뗄,죔좻믡돶쿖랲늪싗킧펦,웤닺짺맽돌쫇:볛룱짏짽,쿻럑헟쫽솿복짙,룃짌욷뛔쫆샻헟뗄탅뫅볛횵짏짽,듙쪹쯻쏇퓶볓릺싲ꆣ웤듎,떱쿻럑헟쫇듓훚헟쪱,튲믡돶쿖랲늪싗킧펦ꆣ죧맻튫탔짌욷뗄탅뫅볛횵쯦릺싲헟죋쫽뗄퓶볓뛸쳡짽,쓇쎴듓훚헟탨쟳쟺쿟쫇쿲폒짏랽쟣킱뗄,벴볛룱풽룟,탨쟳솿뻍풽듳ꆣ헢룶뷡싛폫랲늪싗뗄샭싛쿠웵뫏:튫탔쿻럑늻쫇폐쿐뷗벶(쫆샻헟)뗄샻,쯹폐뗄짧믡뷗닣뚼폐듋욫뫃ꆣ떫Corneo뫍Jeanne쎻폐쮵쏷퓚뗚뛾훖쟩뿶쿂쿲폒짏랽쟣킱뗄탨쟳쟺쿟뺿뺹쫇닺짺랲늪싗킧펦뗄풭틲뮹쫇랲늪싗킧펦뗄뷡맻,횻쫇횸돶,떱쿻럑헟쫇듓훚헟쪱,탨쟳쟺쿟폐뿉쓜쫇쿲폒짏랽쟣킱뗄ꆣ뛸쟒,쯻쏇뗄쒣탍뮹뫶싔쇋솽샠쿻럑헟횮볤뗄쿠뮥펰쿬ꆣꆡꆡCorneo뫍Jeanne죏캪,죧맻랲늪싗킧펦틑뺭랢믓ퟷ폃,쓇쎴퓶볓뛔튫탔짌욷뗄헷쮰횻믡쳡룟웤쿺쫛볛룱,뷸뛸쳡룟쿻럑헟뗄탨쟳,룹놾쫕늻떽틖훆튫탔쿻럑뫍쳡룟짧믡뢣샻뗄킧맻ꆣ[9]ꆡꆡ51뛔튫탔쿻럑쓚몭뗄탂닻쫍ꆣCorneo뫍Jeanne(1997b)퓸볲떥쳖싛맽듓훚킧펦뫍쫆샻킧펦폫릫릲컯욷쿻럑랽쏦뗄듮뇣뎵컊쳢,Jaramillo(2003)튲듓헢룶뷇뛈뛔튫탔쿻럑뷸탐맽닻쫶ꆣꋠ쯻죏캪,튫탔쿻럑췆뚯쇋짧믡럖샫,붫짧믡럖룮돉룷훖짧췅ꆣ벴쪹죋쏇늢늻쾲뮶튫탔짌욷,죔늻뗃늻닎폫튻훖탅뫅랢늼뺺주틔웚뷸죫쒳튻짧췅,틲캪쯻쏇붫듓폫룃짧췅뗄붻췹훐믱틦,뇈죧폑틪ꆢ쟳횰탅쾢ꆢ짌튵믺믡뗈쫇퓚짧췅췢늻쓜믱뗃뗄풴ꆣ듓헢룶틢틥붲,짧췅뿉틔놻쫓캪튻훖뗘랽탔(믲뷗닣탔)릫릲컯욷(localpublicgood)ꆣ[13]릫릲컯욷뗄쿻럑ퟔ좻믡듦퓚듮뇣뎵컊쳢,튫탔쿻럑잡잡쓜캪뗘랽탔(믲뷗닣탔)릫릲컯욷닺짺튻훖헫뛔췅쳥췢죋풱뗄업쯻탔,뇈죧룟떵틕쫵욷뗄쿻럑뻍쫇튻훖ퟨ횹뇰죋짭짏닣짧믡뗄뇚생ꆣꆡꆡJaramillo짨볆쇋튻훖솽뷗뛎늩?:퓚뗚튻뷗뛎,죋쏇뷸탐튫탔쿻럑,햹쪾웤놾살늻틗맛달뗄?뢳,춨맽헢튻탅쾢뗄뒫능,살탎돉짧췅;뗚뛾뷗뛎,짧췅탎돉틔뫳,웤돉풱볌탸뛔뗘랽탔릫릲컯욷뷸탐춶,늢듓훐믱뗃짧췅틔췢쯹컞램믱뗃뗄풴ꆣ퓚늩?훐,튫탔쿻럑쫇튻훖돐억뫍튻듎탔춶,죧맻헢훖돐억튪쟳늻룟,뻍믡닺짺믬춬뻹뫢,짧췅튲컞램탎돉ꆣꆤ7ꆤ
ꆡꆡJaramillo뗄쒣탍릹퓬늢컞탂틢,떫좴뛔튫탔쿻럑뗄짧믡뺭볃쓚몭ퟶ돶쇋룼돤럖뗄뷢쫍ꆣ쯻짨뚨뗄킧폃몯쫽쿔쪾,튫탔쿻럑놾짭늻닺짺킧폃,죋쏇늻쫇떥뒿뗘캪쇋ힷ쟳뗘캻뛸ힷ쟳뗘캻,킧폃살ퟔ폚짧췅탎돉뫳듸살뗄뗘랽탔릫릲컯욷ꆣ뛸쟒,룹뻝늩?뗄뷡맻,퓚짧믡훐뢻풣죋좺뗄뇈샽믲룅싊(헢쫇늩?닎폫죋뗄릫릲탅쾢)쿂붵틔뫳,뷸탐튫탔쿻럑뗄벤샸튲믡복죵,틲캪퓚헢훖쟩뿶쿂,벴쪹짧췅쓜릻탎돉,떫쫜맦쒣쿞훆,뗘랽탔릫릲컯욷튲횻쓜닺짺폐쿞뗄킧폃ꆣ뿉볻,튫탔쿻럑믮뚯횮뫳뗄쫕틦럇뎣훘튪ꆣ듓쇭튻룶뷇뛈뾴,룟쯘훊(쫕죫)죋좺뷸탐튫탔쿻럑틔얬솦쟸뇰폚뗍쯘훊죋좺,튲늻쫇떥뒿뗄짧믡톧틢틥짏뗄ꆰ웧쫓탔뛔뇈ꆱ,뛸쫇틲캪늻쓜죝죌뫳헟듮뇣뎵쿻럑뗘랽탔릫릲컯욷ꆣ쯄ꆢ움ꆡ싛ꆡꆡ튫탔쿻럑쫇튻룶맅샏뗄뺭볃뮰쳢,믆폐맢퓸뺭횸돶ꆰ,쯦ퟅ짧믡풽살풽뢻풣,ퟪ쪯짌욷풽살풽훘튪ꆱ(Ng,Yew-Kwang,1987)ꆣ[16]쯻뗄헢튻싛뛏튲춬퇹쫊폃폚튫탔쿻럑뫍튫탔짌욷ꆣ뺭볃뿬쯙퓶뎤뗄훐맺놻죏캪쫇ퟮ뻟잱솦뗄짝돞욷쿻럑듳맺,튫튲틑뺭돉캪탭뛠맺죋쿻럑탐캪뗄훘튪뚯믺ꋡ,컒쏇뫜폐뇘튪뷨본컷랽뗄튫탔쿻럑샭싛살뛔헢킩쿖쿳뷸탐퇐뺿ꆣꆡꆡ튫탔쿻럑샭싛퓚쿖듺뺭볃톧뗄탭뛠럖횧(죧킧폃샭싛ꆢ릫릲닆헾톧ꆢ닺튵ퟩ횯뫍탐캪뺭볃톧)훐뚼웄폐뗘캻,늢쟒틑돉캪탭뛠쿠맘톧뿆뗄훘튪샭싛횧독ꆣ헢킩톧뿆냼삨펪쿺톧ꆢ맣룦톧ꆢ짧믡톧짵훁헾훎톧ꆣ췵붨맺(1999)퓸퓋폃캻훃쿻럑샭싛살퇐뺿맺폐훆쿂뗄ꆰ헾훎톰캻쿖쿳ꆱ(politicalΟstatusΟseeking)ꆣ[21]늩?싛뫍탅뫅쒣탍뗄틽죫캪헢튻쇬폲퓶볓쇋탂뗄믮솦,듳듳췆뚯쇋튫탔쿻럑샭싛뗄랢햹ꆣ떫웹뷱캪횹,룃쇬폲뮹듦퓚솽룶쏷쿔뗄늻ퟣ:ꆡꆡ쫗쿈,좱랦쪵횤퇐뺿뗄횧돖ꆣ늩?싛뫍탅뫅쿔쪾쒣탍췹췹쓃펪쿺낸샽ퟷ캪볲떥뗄ퟴ횤,떫튻킩볙짨(죧튫탔짌욷쫇럱컞쿞뿉럖)믡횱뷓펰쿬쒣탍뗄뷡싛,쯹틔퇏룱뗄쪵횤퇐뺿뮹쫇럇뎣뇘튪뗄ꆣ폐톧헟뷸탐쇋볆솿퇐뺿믲쟸폲퇐뺿,죧BasmannꆢMolina뫍Slottje(1988)뛔쏀맺쫐뎡뗄볆솿퇐뺿,틔벰Creedy뫍Slottje(1991)뛔냄듳샻퇇쫐뎡뗄퇐뺿ꆣ[3,10]떫퓚헢킩쪵횤퇐뺿훐,샭싛쒣탍훐탎쪽룷틬뗄킧폃몯쫽뚼엉늻짏폃뎡,Basmann뗈쪹폃뗄FechnerΟThurstone횱뷓킧폃몯쫽뻍살ퟔ폚튫탔쿻럑샭싛틔췢ꆣ쪵횤퇐뺿뗄쇭튻훖랽쪽쫇탄샭뺭볃톧볒뗄쪵퇩(죧Braun뫍Wicklund,1989;Amaldoss뫍Jain,2003),떫헢킩퇐뺿뗄솢틢췹췹폎샫폚튫탔쿻럑샭싛횮췢,횻뿉ퟷ캪엔횤,늻틗쓉죫뺭볃쒣탍ꆣ[6,1]ꆡꆡ웤듎,쿖듺튫탔쿻럑샭싛퇐뺿탎쪽뗄맦랶뮯,튻뚨돌뛈짏펰쿬쇋웤뛔쿖쪵뗄뷢쫍솦ꆣꋢ랲늪싗쯤좻뫜뫃뗘쏨쫶쇋쯻쯹뒦뗄쓇룶쪱듺뗄쿻럑쿖쿳,떫뷼20쓪살,탭뛠쒣탍뮹춣쇴퓚뛔랲늪싗뗄퇐뺿뷸탐쫽톧뢴쫶뗄쮮욽짏,헢쫇뛔랲늪싗뗄짧믡뷸뮯싛쮼쿫뗄ퟮ듳뫶쫓ꆣ쿖쪵훐,튫탔쿻럑뗄탎쪽틑뺭랢짺쏷쿔뗄뷸뮯,횱슶뗄ꆢ뿤쪾뗄릺싲탐캪풽살풽짙ꆣ죋쏇뾪쪼춨맽튻킩럇뎣캢쏮뗄랽쪽살튫닆뢻뫍ힷ훰짧믡뗘캻(뇈죧듈짆뻨뿮),튫탔쿻럑샭싛펦룃폨틔맘힢ꆣ듋췢,퓚뫳쿖듺짧믡샯,짺믮랽쪽훰붥돉캪쿻럑쇬폲ퟮ쇷탐뗄룅쓮,짵훁냚췑쇋만폐뗄뷗닣쫸뢿ꆣ헢킩쿖쿳틑뺭틽웰웤쯻톧뿆톧헟뗄돤럖훘쫓,떫좴뮹쎻폐펳죫훷쇷뺭볃톧볒뗄램퇛ꆣ[18]힢쫍:ꋙ볻ꆶ폐쿐뷗벶싛ꆷ,뗚31튳,랲늪싗훸,닌쫜냙틫,짌컱펡쫩망,1964ꆣꋚ볻풼몲ꆤ틁쳘캤뛻뗈뇠뗄ꆶ탂엁뛻룱샗럲뺭볃톧듳듇뗤ꆷ,뗚1뻭뗚628튳,놱뺩:뺭볃뿆톧돶냦짧,1996ꆣꋛ틽ퟔꆶ탂엁뛻룱샗럲뺭볃톧듳듇뗤ꆷ,뗚1뻭뗚628튳ꆰ,튫탔쿻럑ꆱ듊쳵뫍ꆰTheEconomicsofConspicuousConsump2ꆤ8ꆤ
tionꆱ(BookReview).By:Corneo,G.,JournalofEconomics,1999,,Issue1,ꆣꋜ닎뾼쇋ꆶ탂엁뛻룱샗럲뺭볃톧듳듇뗤ꆷ,뗚4뻭뗚144튳ꆰ,쿠뛔쫕죫볙쮵ꆱ듊쳵ꆣꋝ룹뻝랲늪싗퓚ꆶ폐쿐뷗벶싛ꆷ훐뗄쏨쫶,튫탔쿻럑펦룃쫇튻훖춬쪱몭룇듓훚킧펦ꆢ쫆샻킧펦뫍쯹캽ꆰ랲늪싗킧펦ꆱ뗄짧믡뺭볃쿖쿳ꆣꋞ헽죧럆샻웕ꆤ뿆쳘샕쯹쮵뗄쓇퇹ꆰ,뷱쳬뗄쿻럑헟탐캪샭싛볒뛔쿻럑헟죧뫎퓚탄쒿훐탎돉볛횵뫍톡퓱닺욷뗄퇐뺿,풶풶뎬맽쇋쿁낯뗄뺭볃톧볙짨ꆣꆱ볻ꆶ펪쿺맜샭ꆷ(뗚냋냦),뗚14튳,짏몣죋쏱돶냦짧,1997ꆣꋟ룹뻝ꆶ폐쿐뷗벶싛ꆷ훐뗄쏨쫶,랲늪싗놾죋뮹쫇욫쿲폚뫳튻훖쟩탎ꆣꋠ뿉쓜평폚퇐뺿쫓뷇늻춬믲컄쿗믘맋뗄쫨슩,Jaramillo늢쎻폐쳡벰Corneo뫍Jeanne뗄퇐뺿ꆣꋡ볻ꆰConspicuousConsumptioninChina:LuxuryꆯsNewEmpireꆱ,Economist,6/19/2004,,Issue8380ꆣꋢ헢튲쫇MasonR.퓚ꆰTheEconomicsofConspicuousConsumptionꆱ훐뗄맛뗣,볻ꆰTheEconomicsofConspicuousConsump2tionꆱ(BookReview).By:Corneo,G.,JournalofEconomics,1999,,Issue1,ꆣ떫Corneo놾죋쫇볡뻶횧돖쪹폃늩?싛뫍탅뫅쒣탍뗄ꆣ닎뾼컄쿗:[1]Amaldoss,W,Jain,[J].WorkingPaper,DukeUniversity,2003,(Mar):1-29.[2]Bagwell,LS,[J].AmericanEconomicReview,1996,86:349-373.[3]Basmann,RL,ꆯstheoryofconspicuousconsumption[J].Re2viewofEconomicsandStatistics,1988,70:531-535.[4]Bernheim,[J].JournalofPoliticalEconomy,1994,102(5):841-877.[5]Bikhchandani,S,,fashion,custom,andculturalchangeasinformationalcascades[J].JournalofPoliticalEconomy,1992,100(5):992-1026.[6]Braun,OLandWicklund,[J].JournalofEconomicPsy2chology,1989,10(2):161-187.[7]Cooper,[J].TheEconomicJournal,2001,111(7):642-665.[8]Corneo,,bandwagonsandtheoriginofsocialcustomsinconsumerbehavior[J].JournalofEco2nomicBehaviorandOrganization,1997,32:333-347.[9]Corneo,,snobbismandconformism[J].JournalofPublicEconomics,1997,66:55-71.[10]Creedy,JandSlottje,[R].ResearchPaper,Number307,UniversityofMelbourne,1991:1-11.[11]Frank,ΟobservableandothernonΟpositionalgoods[J].AmericanEconomicReview,1985,75:101-116.[12]Ireland,[J].JournalofPublicEconomics,1994,53(1):91-111[13]Jaramillo,[J].JournalofPublicEconomicTheory,2003,5(1):1-24.[14]Leibenstein,,snob,andVebleneffectsinthetheoryofconsumerdemand[J].QuarterlyJournalofEco2nomics,1950,64:183-207.[15]Morgenstern,[J].QuarterlyJournalofEconomics,1948,62(2):165-202.[16]Ng,YewΟꆯsbestfriends:burdenΟfreetaxesongoodsvaluedfortheirvalues[J].A2mericanEconomicReview,1987,77:186-191.[17]Pesendorfer,[J].AmericanEconomicReview,1995,85:771-92.[18]Trigg,,Bourdieu,andconspicuousconsumption[J].JournalofEconomicIssues,2001,35:99-115.[19](쏀)뛅즭놴샯.쯹뗃ꆢ뒢탮폫쿻럑헟탐캪횮샭싛[M].첨놱:첨췥틸탐뺭볃퇐뺿쫒,1968:3-30.[20](쏀)랲늪싗훸;닌쫜냙틫.폐쿐뷗벶싛ꆪꆪꆪ맘폚훆뛈뗄뺭볃톧퇐뺿[M].놱뺩:짌컱펡쫩망,1964:21-29,54-75,123-137.[21]췵붨맺.헹쏻뗄뺭볃톧ꆪꆪꆪ캻훃쿻럑샭싛[A].쿖듺뺭볃톧잰퇘쳢(죽)[C].놱뺩:짌컱펡쫩망,1999:83-103.(퓰죎뇠벭:마뮯)ꆤ9ꆤ
