© 2004 Accenture All Rights Reserved. Accenture, its logo, and Accenture Innovation Delivered are trademarks of Accenture.
Accenture and Oracle:
Helping Organizations Achieve
High Performance
Agenda
• What makes a ‘High Performance Business’?
• Results from Accenture research study
• The Top Ten things high performance businesses do
around their enterprise solutions
• Getting Started
1Proprietary and Confidential to Accenture. Copyright © 2004 Accenture. All Rights Reserved.
What makes a “High Performance
Business?”
• They focus their workforce on core competencies.
• They take a pragmatic approach to technology adoption
and integration.
• They take advantage of innovations to create market
opportunities and enhance productivity.
• They consolidate and standardize IT to manage their total
cost of ownership.
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According to an Accenture survey of 163
companies worldwide, only 41% of companies have
achieved the majority of targeted benefits from their
ERP systems
Source: Accenture Institute for Strategic Change Accelerating Enterprise Systems
Thought Leadership Research - July, 2002
3Proprietary and Confidential to Accenture. Copyright © 2004 Accenture. All Rights Reserved.
#1: High performance businesses view
enterprise systems as an ongoing program to
improve performance and drive value
… moving data…
...synchronizing
systems...
…leveraging functionality
in applications…
…creating new processes and services
to support business needs…
Low
H
ig
h
HighComplexity of Enterprise/Business Process
B
us
in
es
s
V
al
ue
o
f
In
te
gr
at
io
n
Process
Integration
Data
Transport
Application
Integration
Collaboration
Ubiquitous
Processes
…sharing business
capabilities with partners…
…Anywhere, anytime,
on any device…
Data
Integration
Most Companies
Are Here
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#2: …Accelerate value realization by
planning and organizing for success
• Define business benefits upfront
• Specify business metrics
• Use the metrics to measure business
performance
• Establish accountability for achieving
business benefits and ROI from
Enterprise Solutions
34% of companies
either do not have
a business case
that identifies
specific benefits
when they
implement
enterprise
solutions OR they
do not actively
measure and
capture benefits.
Accenture research
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#3: …Optimize their Enterprise Architecture
to drive business value
- Oracle 11i’s Unique Information Architecture
Image source: Oracle Corp.
• Lower TCO
• Common
infrastructure
• Open for integration
• Aligned software
strategy
• A single, complete data model
– . just one definition of customer, supplier,
products, etc.
• All business functions rely on same data model
• All data stored in a single database
All Product,All Product,
Customer,Customer,
& Supplier& Supplier
InformationInformation
PlanPlan
OrderOrder
HRHR
FinanceFinance
SourceSource
SellSell
ServiceService
ProjectsProjects
ProcureProcure
MarketMarket
FulfillFulfill
MaintainMaintain
ManufactureManufacture
DevelopDevelop
6Proprietary and Confidential to Accenture. Copyright © 2004 Accenture. All Rights Reserved.
#4: …Extend standardized Oracle applications
only to gain competitive advantage
• Oracle products enable easier integration
with other applications
• Customization approaches range from
partnering with Oracle on industry solutions
to developing in-house applications
• Continue to standardize applications for
routine, non-strategic processes
70% of firms have
built or were
planning to build
custom
applications for
competitive
advantage.
Accenture research
7Proprietary and Confidential to Accenture. Copyright © 2004 Accenture. All Rights Reserved.
#5: …Adopt a Business Readiness program to
ensure all areas of the business are working
together… and are engaged
Business case management
Organizational Alignment
Ownership and Accountability
Critical Decision-making
People Alignment
Senior
Management
Middle
Management
Staff
Project Team
• Business People
• IT
• Integrators
Fully
Engaged
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#6: …Understand their core competencies
and outsource everything else
Transformational
Outsourcing
End-to-End Sourcing
Business
Processes
Business Applications
Technology Infrastructure
Create new and innovative
ways to realize business
strategies while refocusing
cost
Conventional
Collaborative
Transformational
Multiple non-core processes
outsourced; value driving CEO-level
decision-making
Traditional outsourcing solution, one or
more non-core processes outsourced
independently; price typically driving
decision making
Strategic
Value
Tactical
Value
Outsourcing Spectrum
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#7: …Operate their business in real-time
with access to integrated information
that transcends the business
• New sources of data…
• Combined with cheaper data storage…
• Faster processing power…
• And more effective data analysis…
…will enable companies to gain actionable
insight in real time.
• Business intelligence / warehouse enables
executives to view a “dashboard” of real-
time information about the business
Improved decision-
making is the #1
benefit sought by
companies when
they implement
enterprise
solutions.
Accenture research
10Proprietary and Confidential to Accenture. Copyright © 2004 Accenture. All Rights Reserved.
#8: …Maximize the value of their supply
chain and relationships with partners
• Leading companies incorporate the supply chain into their
business strategy
– Devote significant attention to the design of an integrated
operating model
• Build innovation into your supply chains
– Integrate demand and supply planning across the chain
– Focus on technology strategies and effective implementation
– Selective outsourcing
– Focus on both supply chain sales and service
• Rigorously execute against your strategy
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#9: …Differentiate their business in the eyes of the
customer using customer insight and customer
integration
Workflow /
Policies / Rules
Integrated View
Of Customer
Reporting
Enterprise
Integration
Performance /
Collaboration
C
us
to
m
er
In
te
ra
ct
io
n
C
us
to
m
er
In
si
gh
t
WebWeb
Market
Research
Customer Interaction Platforms
Premise
Customer / Channel Partner
Wireless Phone Web Mail, Fax,Email Field
Customer Interaction Capabilities
Customer Interaction Capabilities
Customer Insight
Customer
Data
Acquisition
Content Management Customer Data Governance Customer Context
Partner
Relationship
Management
Campaign
Execution
Selling &
Sales
Admin
Billing &
Collections
Customer
Service
Analysis, Modeling & Scoring
Field
Service
Market
Research
Needs
Assessment
Offer
Packaging
Offer
Optimization
Offer
Development
Campaign
Management
Customer
Segment
Management
O
ra
cl
e
C
or
e
• Increase customer
satisfaction
• Develop customer
loyalty
• Grow revenues
• Improve
productivity
• Reduce costs
• Drive profitability
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#10: …Assess and adopt new technologies that can
empower the organization
Question: What other technologies on the horizon might provide
your organization with improved business performance?
Accenture research: Percentage of organizations planning to experiment
with the technology within the next two years
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Getting started:
A step in the right direction
• Review your business case to assess
whether benefits were achieved or yet to be
realized
• Assess the alignment of your organization’s
people, processes and technology with your
strategy
• Do a value assessment to understand
where the real value opportunities are in
your company – short-term and long-term
14Proprietary and Confidential to Accenture. Copyright © 2004 Accenture. All Rights Reserved.
Questions?
• Contact
@
@
• Ask for a copy of Accenture’s research
report, “The Return of Enterprise
Solutions: The Director’s Cut” in the
Accenture stand, #114
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