ARTICLEINPRESSJournalofRetailingandConsumens ,2004;VanAcker,2006),thevalue-chainAlthoughfewstudiestakeastrategicviewondistribution,,thisfieldislikelytobecrucialformanufacturersinmarketcommunication,distributionandafter-marketservices(Moore,2006)arelikelytobeincreasingly importantsincethesefieldsofthevalue-chaininvolveTel.:+4613281640;fax:+-mailaddress:@(2001)arguesthatcar0969-6989/$:
ARTICLEINPRESSdConsumerServices15(2008)250–(
ARTICLEINPRESSCstudysuggestanumberofrationalestorejectthepullph ,,,,,thecarsavailablefromdealers’stockhavetheequipmentbuyerslookfor,andifnot,,themarkethasbecomestandardized:Mostcarsarebuiltwiththenecessaryequipment,andcarsinmoreprofitableafter-salesservices,-of-thinkingtoahighextentemphasizevolume,-enedthefootholdofvolumeandsalesfiguresinrecentyearsforvolumebrands,,,sincemorecarsmeansarehigh;:Formanufacturers,importersanddealers,thewisdomandilosophyforvolumebrands:Thelevelofcompetitionforvolumeproductsisveryhigh,thusthecustomers,whoarenotveryloyal,arenotwillingtomakesubstantialsacrifiestogetaparticularbrand,,
