优势Strengths
1、打破传统资费套餐模式，形式新颖
2、资费DIY，减轻大学生消费压力，满足不同消费需求
3、符合大学生追求自由、自主的消费理念
4、推广3G,是发展趋势
机会Opportunities
1、学生不同消费需求难以在现有的固定套餐模式中得到满足
2、联通3G网络先进，2G网络价格相对较低
威胁Threats
1、移动市场占有率高，客户忠诚度高
2、移动有较强营销势力
劣势Weaknesses
1、联通市场占有率低
2、有产品，品牌效应薄弱
3、联通初期“信号差”的固有印象影响品牌形象
SWOT ANALYSIS
Sub headline
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Strengths
Advantages
Experience, knowledge
Unique caracteristics
Resources
Geographical advantage, location
Competence, capabilities
Quality, reputation
Opportunities
Strategic alliances, partnerships
Product development
Import, export
Innovation an technology development
Threats
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Loss af alliances and partners
Price infaltion/deflation
Strong competition
Competitors new products and innovation
Weaknesses
Disadvantages
Gap in experience, knowledge
Financial aspects
Reliability and trust
Loss of key staff
Geographical factors
Primary factors
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Strength
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Strength
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Strength
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Strengths
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Weaknesses
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Opportunities
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Opportunities
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Opportunities
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Opportunities
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Opportunities
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Opportunities
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Opportunities
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Threats
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Threats
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Threats
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Opportunities
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Positive factors
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Weaknesses
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Weaknesses
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Negative factors
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Strengths
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Opportunities
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2009
2010
Differentiating values
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Current strengths
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Goals and project plan: strengths
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Strengths
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Weaknesses
Current weaknesses
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Goals and project plan: weaknesses
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Opportunities
Current opportunities
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Goals and project plan: Opportunities
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Threats
Current threats
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Goals and project plan: threats
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Summary
SWOT summary
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