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Innovation in China
设计驱动的创新
张⽂文新 Will
联合创始⼈人
© 2013 Ark Design. Confidential & Proprietary.
We help create World-class
Products, Experiences and Brands
for China market
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ARK是谁?
© 2013 Ark Design. Confidential & Proprietary. 3
ARK⼯工作室
© 2013 Ark Design. Confidential & Proprietary.
⼤大道⾄至简（5m）
跨界设计思维（10m）
案例分享（25m）
问答（10m）
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议题
© 2013 Ark Design. Confidential & Proprietary.
⼤大道⾄至简（5m）
跨界设计思维（10m）
案例分享（25m）
问答（10m）
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议题
© 2013 Ark Design. Confidential & Proprietary. 6
© 2013 Ark Design. Confidential & Proprietary.
Humanizes Technology
Creates Simple Solutions to Complex Problems
Change the Meaning of Things
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设计是什么？
Good enough Excellent
© 2013 Ark Design. Confidential & Proprietary. 9
ARK思维
Tech
Design
Business
TechnologyDesign
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Synthesizing the findings from
design research, we can begin the
process of identifying opportunity
areas.
T o g a i n v a l u a b l e u s e r
insights one must immerse
themselves into the lives of
the users in focus.
Following the first rounds of ideation,
more definition is added through a
collaborative creative workshop.
With a defined list of success criteria,
concepts selected move to the
refinement stage, and then finalization
towards implementation.
Research Synthesis Ideation/Concept Refinement
Tech
Design
Business
Technology
DesignUser
Outdoor
Desktop
Mobile
Insights
Market User
Tech
Competitor
IDEA
NEW
Products
!
ARK⽅方法
© 2013 Ark Design. Confidential & Proprietary.
⼤大道⾄至简（5m）
跨界设计思维（10m）
案例分享（25m）
问答（10m）
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议题
© 2013 Ark Design. Confidential & Proprietary. 12
我们今天⾯面对的创新难题
© 2013 Ark Design. Confidential & Proprietary.
传统的“瀑布式流程”
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© 2013 Ark Design. Confidential & Proprietary.
谁想站在这⼉儿？
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“可管理的混乱”
Cross-over thinking (and doing)
Artists
Architects
Industrial Designer
Software Developer
Digital Media DesignerBusiness Analyst
Strategist
Anthropologist
Ethnographer
Writer
Mechanical Engineer
Opportunity R&D
© 2013 Ark Design. Confidential & Proprietary.
⼤大道⾄至简（5m）
跨界设计思维（10m）
案例分享（25m）
问答（10m）
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议题
⼀一⼈人⼀一本T1和T7
© 2013 Ark Design. Confidential & Proprietary. 20
© 2013 Ark Design. Confidential & Proprietary. 21
Project Goal
The Client wanted to design and develop a tablet with handwriting recognition technology.
Focus on the china local market for people who are not familiar enough about PC and are afraid of
using keyboard.
Natural Input Research
Competitive and Comparative Research
Handwriting input pad
Most of these products must work with
an application, people can use the pen
to input Chinese one by one.
Tablet PC with pen
For convertible laptops with tablet
experience, most of them work on
tablet version Windows, the software
designed for global market
Handwriting recorder
With a sensor clip on top of paper, when
people write with a special pen, it will record
it with digital copy. people need to use PC to
download the image files.
Natural Input Research
Software
Based on our research, all of the products will convert handwriting to
digital words.
This is where the problem comes from.
Natural Input Research
Input
Convert Transfer
Recognize
Read
Basic Concept
When People wants to send something to the others,
they must convert to digital, let computer understands first.
Similar problem happens at the other side too.
Draw Transfer Read
Basic Concept
We think, the product should just keep the natural input.
Then just send it out.
Concept Design
You can “draw” an email, the
other people will also get same
thing.
A note design allows people to
draw anything.
User can also draw a calendar
icon to add a new event.
© 2013 Ark Design. Confidential & Proprietary. 29
Eben T7 Home Experience
更美，更轻，更懂你
简洁 优雅 活⼒力 ⾃自然
这个灵感来⾃自于很多名表的设计，各种漂亮的齿轮有序的组合在⼀一起，优雅⽽而且极具吸引⼒力，⽽而Lewaos系统内部像⼀一部精密的机器
在运作，不断的创造出新的能量。
MOBILE
INTERACTION
⼿手持设备的不同？
指尖操作的思维⽅方式？
不同的视⾓角？
