TCS GenY SURVEY: 2011 Digital habits of School students May 23, 2012 1
A World of Difference GenX GenY Ovaltine Cappucino Phonebook Facebook Vitamin Tablet Call Chat/IM 2
Connecting with GenY @TCS 69% of TCS is GenY EnteringRe-jig the Understand Middle organisaaspirations tion of management to cater to GenYtomorrow’s professional 3
Expanding role of GenY in TCS Domination of GenY Boom GenerationGeneration XGeneration Y97% 87% 77% 69% 63% 61% 35%38% 30% 22% 11% 3% 0%2% 2% 1% 1% % 2003200520072010201220154
TCS GenY Survey 2011-12 Largest Survey 12,329 of Urban High Respondents students, Schoo12-18 year old, l 12 cities Students in Questionnaire-based India 5
GenY Survey Highlights: Extensive Eight of 10 IT and use of own Engineering Social mobiles and remains networks, five of 10 career of IM to use to choice; connect connect to Media instantly the internet emerges 6
2011-12 Survey Findings
Gadget Ownership Which of the following GADGETS do you own? Gadgets All India Metro Mini Metro Mobile phone Home PC iPod/MP3 player Laptop Gaming Console Mobile phones emerge as the most preferred gadget Laptops are closing in on Personal Computers iPod/MP3 Players are in equal demand in Metros and Mini Metros. Gaming consoles in greater demand in Metros
Favourite gadgets Favorite GADGETS GADGETS All India Metro Mini Metro Mobile Phone Laptop MP3 Players Gaming Console Computer Tablet Television Camera Television is fast losing its sheen with young India Aspiration for Gaming Consoles and Laptops In Mini Metros is higher than Metros. Emergence of “the Tablet” is an interesting trend that could gain momentum in the near future.
Instantly Connected Which of the following social networking sites have you registered with? Website All India Metro Mini Metro Face book Orkut Twitter Other LinkedIn Facebook reigns supreme with % participation Tweeting is catching up with young India LinkedIn is popular in Mumbai, Ahmedabad Other social networking sites like Apna Circle,Google+, Hi5, iBibo popular in Mini Metros
How they access Internet How do you access Internet? Mode of Access All India Metro Mini Metro PC Laptop Mobile Phone Tablet devices Others Do not Access Mobile phones become synonymous as devices to connect Laptops are surging ahead in Metros with Mini Metros not too far behind at 47% Tablet penetration higher in Metros with 15% listing it as device of choice to access; Mini Metro lower at 7%
Career interests which of the following are your top 3 Career Options Stream All India Metro Mini Metro IT Engineering Medicine Others Media/ Entertainment Government Banking / Financial Tourism / Hospitality Retail IT remains top Career preference followed by Engineering and Medicine - Reflects identical aspirations nationally Media /Entertainment emerging as clear favorite in metros Government jobs remain popular in mini metros
Modes of Communication How do you Communicate the Most Mode of Communication All India Metro Mini Metro Voice Call Email SMS Instant Messaging Twitter/Facebook Mini Metros make more Voice Calls to communicate Email usage is in decline in metros as Chat, SMS, Social Networks gaining traction Respondents in Metros prefer SMS and IM over Emails.
Organisation to cater to GenY Organizational Collaborative Interest Culture Professional Personal Interest Interest Community Any time, Interest Any where Learning Generation Integration Open Transparent Environment Nationality New Share Entrants Sense GenderSeek
