2003쓪4퓂훘쟬릤짌듳톧톧놨(짧믡뿆톧냦ꆤ쮫퓂뾯)뗚20뻭뗚2웚Apr12003JOURNALOFCHONGQINGTECHNOLOGYANDBUSINESSUNIVERSITY(SocialSciencesEdition)Vol120ꆡNO12싛쿻럑헟뗄횪뻵럧쿕벰펪쿺뛔닟Ξ붯쿾뒨(훘쟬붻춨톧풺,훘쟬400067)[햪튪]쿻럑헟닺짺횪뻵럧쿕뗄풭틲훚뛠ꆣ컒쏇뿉룹뻝쿻럑헟쫕벯탅쾢뗄늻춬돌뛈뫍쿻럑헟쫕벯탅쾢뗄탔훊뛸닉좡늻춬뗄펪쿺닟싔살복뗍쿻럑헟뗄횪뻵럧쿕,볓뿬쿻럑헟뗄릺싲뻶닟ꆣ[맘볼듊]횪뻵럧쿕;펪쿺닟싔;쫕벯탅쾢;욷없훒돏;욷없탎쿳[훐춼럖샠뫅\]F76ꆡ[컄쿗뇪쪶싫\]Aꆡꆡ[컄헂뇠뫅\]1672-0598(2003)02-0074-03ꆡꆡ쿻럑헟뗄횪뻵럧쿕퇐뺿,뛔폚컒쏇뗄펪쿺믮뚯뗄햹뾪뻍폐ퟅ잮쫇폐쿞뗄,튪릺싲헢훖닺욷뻍뇘탫럅웺뛔웤쯻닺욷뗄릺싲,헢뻍쳘쫢뗄틢틥ꆣ퓚듋뇊헟쿫뻍쿻럑헟횪뻵럧쿕닺짺뗄틲쯘벰펪쿺뛔쫇릺싲뻶닟훐뗄믺믡돉놾ꆣ죋쏇뗄쪱볤풽뷴웈,뿉횧엤뗄쪱볤뫍닟첸벸뗣뾴램ꆣ뷰잮풽짙,릺싲쪱뗄횪뻵럧쿕뻍풽룟ꆣ4.튪릺싲뗄닺욷쫇룕짏쫐횪뻵럧쿕쫇횸쿻럑헟쯹횪뻵떽뗄릺싲뻶닟훐듦퓚뗄럧쿕ꆣ웤뗄탂닺욷믲듓캴릺싲뫍쪹폃맽뗄ꆰ샏ꆱ닺욷ꆣ평폚뛔헢훖닺욷좱랦뫋탄쫇쿻럑헟퓚릺싲믮뚯훐뺭뎣달뻵떽럧쿕ꆣ횪뻵럧쿕뻟폐솽랽뺭퇩,쯻쏇탄훐뻍폐튻훖ꆰ잰춾캴늷ꆱ뗄룐뻵ꆣ5.쯹튪릺싲닺욷뗄쏦뗄쳘뗣;튻쫇횪뻵럧쿕뗄뛔쿳쫇쿻럑헟릺싲뷡맻뗄폅쇓,벴쯹릺벼쫵뢴퓓돌뛈룟ꆣ튻냣살쮵,뛔폚벼쫵뢴퓓돌뛈뷏룟뗄닺욷,죋쏇싲뗄닺욷믲럾컱쓜럱듯떽쿻럑헟쯹풤웚뗄탨쟳ꆣ뛾쫇횪뻵럧쿕뻟췹췹쓑폚뇈뷏웤늻춬욷없횮볤뗄닮틬,헢쫆뇘퓶잿웤릺싲뻶닟훐폐늻좷뚨탔ꆣ평폚릺싲럧쿕놾짭뻟폐늻좷뚨탔,죋쏇뛔헢훖럧쿕뗄늻좷뚨탔ꆣ뗄횪뻵튲뇘좻뻟폐늻좷뚨탔ꆣ쿻럑헟튻떩폐쇋쒳훖탨쟳,뻍믡퓚쿻럑헟뗄횪뻵럧쿕믡퇏훘펰쿬쿻럑헟뗄릺싲탐캪,늻싛웳튵탄샭짏닺짺쒳훖뷴헅뫍늻낲뗄룐뻵,떱헢훖룐뻵놻죋쯹틢쪶떽뫳,뮹쫇쿻럑헟뚼솦춼쿻돽믲복짙룷훖횪뻵럧쿕ꆣ떫평폚탅쾢뗄늻뛔뇣닺짺뷢돽헢훖뷴헅뫍늻낲뗄탄샭풸췻,헢뇣탎돉쇋튻뚨뗄탨쟳ꆣ돆,벴쿻럑헟뷓뒥뫍횪뻵럧쿕뗄폐쿞탔,튪췪좫쿻돽횪뻵럧쿕쫇늻평ꆰ좱랦룐ꆱ캪ꆰ탨쟳룐ꆱ릹돉쇋쿻럑헟닺짺릺싲뚯믺뗄풭쪼믹뿉쓜뗄ꆣ떫컒쏇닉폃튻킩쫊떱뗄펪쿺닟싔뮹쫇뿉틔퓚튻뚨돌뛈짏뒡ꆣ뷴헅룐쟽쪹쯻쏇톰쟳쓜싺ퟣ탨쟳뗄닺욷믲럾컱,횱떽릺싲뫍복짙쿻럑헟뗄횪뻵럧쿕뗄ꆣ쿻럑닺욷믲럾컱뗄맽돌뷡쫸,뷴헅룐닅믡쿻쪧ꆣ떫쫇,횪뻵럧쿕쪹죋쏇톡퓱닺욷폫럾컱쪱탅탄늻ퟣ,뻙웥늻뚨,듓뛸퇓뮺쇋뷴헅룐뗄튻ꆢ탅쾢뒫능폫붵뗍횪뻵럧쿕뗄펪쿺닟싔쿻돽ꆣ퓚펪쿺믮뚯훐컒쏇뿉틔닉좡듫쪩퓶잿쿻럑헟릺컯탅탄,볓쿻럑헟닺짺횪뻵럧쿕뗄풭틲횮튻쫇탅쾢늻ퟣ믲뺭퇩좱랦ꆣ쿻쯙뷴헅룐뗄쿻돽ꆣ펦룃잿뗷뗄쫇,컒쏇쯹횸뗄횪뻵럧쿕쫇쿻럑헟럑헟뷓쫜탅쾢뗄살풴훷튪뿉럖캪솽듳샠:뗚튻샠,듓듳훚쎽뷩훐쯹횪뻵떽뗄럧쿕,늻쫇쪵볊럧쿕,틲캪컞램횪뻵뗄럧쿕,늻맜웤헦쪵뷓쫜떽뗄웳튵랢쯍뗄틔맣룦뗈탎쪽캪훷뗄탅쾢ꆣ뗚뛾샠,듓볒죋ꆢ탔믲캣쿕탔폐뛠듳,뚼늻믡펰쿬쿻럑헟뗄릺싲뻶닟ꆣ쇚뻓ꆢ엳폑ꆢ춬쫂뗈쫬쪶뗄죋쓇샯쯹믱뗃뗄탅쾢ꆣ컞싛쫇춨맽듳훚죋쏇닺짺횪뻵럧쿕뗄ퟮ룹놾풭틲쫇웤릺싲믮뚯뷡맻폅쇓뗄늻쎽뷩뮹쫇죋볊뒫능쯹믱뗃뗄탅쾢뚼늻쓜놣횤쿻럑헟뛔탅쾢폐돤럖좷뚨탔ꆣ헢훖늻좷뚨탔폖쫜뛠훖틲쯘뗄펰쿬ꆣ1.평폚쯹틀뻝뗄탅뗄샻폃,튻냣샭싛죏캪쳡릩뗄탅쾢ힼ좷ꆢ뿉뾿ꆢ벰쪱좫쏦,훘뢴탔쾢쪮럖폐쿞,뛸뛔릺싲뻶닟뗄헽좷탔좱랦탅탄,듓뛸닺짺튻뚨뗄횪뫃,탅쾢풴뛠,볈뇣폚쿻럑헟뷓쫜ꆢ쪶뇰ꆢ랴삡,폖퓚쿻럑헟탄쒿훐뻵럧쿕ꆣ2.틔췹퓚춬샠닺욷믲춬튻욷없뗄웤쯻닺욷뗄쿻럑훐폐맽폐뷏룟뗄탅폾ꆣ뛔폚쿻럑헟복뗍횪뻵럧쿕믡폐튻뚨뗄ퟷ폃ꆣ틲듋늻싺틢뗄뺭샺,듓뛸쪹죋쏇뛔놾듎릺싲헢샠닺욷믲헢샠욷없뻍뻟탅쾢뒫능랽쪽뗄늻춬뛔쿻럑헟릺싲뻶닟폐ퟅ튻뚨뗄펰쿬ꆣ폐튻뚨뗄횪뻵럧쿕ꆣ3.릺싲훐믺믡돉놾뗄듦퓚ꆣ죋쏇뗄쪱볤뫍뷰웳튵퓚췆쿺닺욷쪱,쏦쇙ퟮ뛠뗄컊쳢쫇,퓵퇹쿲쿻럑헟쳡릩폐Ξ[쫕룥죕웚\]2002-11-06ꆡ[ퟷ헟볲뷩]붯쿾뒨(1969-),쓐,쯄뒨쏠퇴죋,훘쟬붻춨톧풺,붲쪦ꆣ74' 1994-2007 China Academic Journal Electronic Publishing House. All rights reserved.
훘쟬릤짌듳톧톧놨(짧뿆냦)붯쿾뒨:싛쿻럑헟뗄횪뻵럧쿕벰펪쿺뛔닟2003쓪뗚2웚맘짌욷뗄탅쾢?쫇횻붲닺욷뗄폅뗣?뮹쫇폅좱뗣뚼뷩짜?쫇탻돆탅쾢췹췹짦벰뫃벸룶욷없ꆢ뫜뛠닺욷쫴탔뗄탅쾢ꆣ볲떥뗄늶믱닟닺욷쫇캩튻폅훊뗄?뮹쫇돐죏듦퓚ퟅ웤쯻뺺헹헟뗄닺욷?컒쏇뗄싔쫇늻릻뗄ꆣ쿠랴,컒쏇탨튪릹붨튻훖탅쾢랽낸,틔쪹컒쏇뗄욷없닟싔쫇죧맻뷓쫜탅쾢뗄쿻럑헟쫇폑뫃뗄,믲쯻믹놾짏춬틢컒쏇뗄쫜떽쿻럑헟뗄욫낮ꆣ뗚튻늽쫇퓚쓇킩뛔쒿뇪쿻럑헟쪮럖훘튪뗄쫴맛뗣,쓇쎴컒쏇횻잿뗷닺욷폅뗣쫇ퟮ폐킧뗄ꆣ죧맻탅쾢뷓쫕뗄쿻탔짏붨솢잿쫆뗘캻ꆣ웤듎,탅쾢뇘탫쳡릩룸쯹폐뫏쫊뗄쟾뗀ꆣ헢럑헟돖폐엺움첬뛈믲뷓쫜맽솼뫃뗄뷌폽,쓇쎴폅좱뗣춬쪱뷩짜쫇냼삨쓇킩쯤좻늻싲룃닺욷떫폐뿉쓜쿲쯻죋췆볶룃닺욷뗄릫훚뷸탐킧맻ퟮ뫃뗄ꆣ듋췢,듓탄샭톧벰탅쾢릵춨퇐뺿샭싛룸컒쏇뗄웴쪾맣랺탻뒫ꆣ맄샸럇짌튵탔ퟩ횯믲좺쳥볬닢룃닺욷,쿲쿺쫛죋풱쳡훐컒쏇횪뗀:뾪춷폫뷡캲뗄탅쾢뒫능튪뇈훐볤뗄룼쓜쇮죋놣돖볇릩닺욷쫴탔뗄쿪쾸탅쾢ꆣ쇭췢룸쿺쫛죋풱쫊떱뗄뛮췢듌벤,틔맄틤;떱솽룶탅쾢닺짺쎬뛜쪱,잰쏦뗄닄쇏믡닺짺룼듳뗄펰쿬;탅쾢샸쯻쏇췆볶룃닺욷ꆣ4.틽떼닟싔:뷓쫜닟싔폫욫뫃닟싔벫캪쿠쯆,뒫능맽돌훐쮫쿲뗄릵춨쿔좻뫃맽떥쿲뗄탻뒫;샭탔뗄좰쮵뛔폚룟좻뛸,룼캪뢴퓓뗄쫇,쒿뇪쿻럑헟붫늻믡쯑톰폐맘컒쏇욷없뗄탅훇짌믲폐뷏룟컄뮯닣듎뗄쿻럑헟킧맻뫃,럇샭탔뗄좰쮵헫뛔폚컄쾢ꆣ쯹틔돽쇋욫뫃닟싔쯹쳡떽뗄룷훖믮뚯,컒쏇뮹뇘탫컼틽쿻럑뮯쮮욽뗍믲훇솦쮮욽뷏뗍뗄쿻럑헟뛔쿳퓲킧맻ퟮ병ꆣ헟힢틢믲듙쪹쯻쏇쇋뷢컒쏇뗄닺욷ꆣ뿉틔폃맄샸뗍뷩죫뛈톧쾰뗄퓚쿖쪵펪쿺믮뚯훐쿻럑헟캪붵뗍횪뻵럧쿕,춨뎣믡쫕벯룼뛠뎤웚맣룦믲훘뗣잿뗷퓶볓컼틽솦뷏잿뗄맣룦솽훖랽쪽ꆣ웤쒿뗄늻뗄닺욷탅쾢,떫쫕벯탅쾢뗄뛠짙,쫇틲뿍맛쳵볾뫍쿻럑헟ퟔ짭쳵볾쫇횱뷓쿺쫛닺욷,뛸쫇쪹닺욷뷸죫쿻럑헟뗄뻶닟랶캧,헢퇹,떱쒳늻춬뛸폐닮틬뗄ꆣ튲늢럇횻춨맽컒쏇떥뒿뗄볓듳탅쾢솿뫍룄뇤튻훖릺싲쟩뺳돶쿖쪱,쿻럑헟붫믡룼뛠뗄쫕벯룃닺욷뗄탅쾢ꆣ쿂탅쾢뗄뒫능랽쪽,뻍쓜캪쿻럑헟뷢뻶헢튻컊쳢ꆣ떱쿻럑헟쫕벯뗄탅쾢솿튻뚨뗄쟩뿶쿂,컒쏇튲뿉룹뻝쿻럑헟쫕벯탅쾢뗄늻춬돌뛾ꆢ욷없훒돏폫붵뗍횪뻵럧쿕뗄펪쿺닟싔뛈뛸닉좡늻춬뗄펪쿺닟싔살복뗍쿻럑헟뗄횪뻵럧쿕,볓뿬쿻럑헟쯹캽욷없훒돏,쫇횸쿻럑헟뛔쒳튻욷없탎돉욫뫃,쫔춼훘뢴릺뗄릺싲뻶닟ꆣ틲듋,폐킧뗄펪쿺닟싔뮹튪뾼싇쒿뇪맋뿍퓚릺싲잰싲룃닺욷뗄쟷쿲ꆣ쯼냼몬솽닣몬틥:튻쫇쿻럑헟퓚틔췹뗄릺싲훐,쯹뷸탐뗄탅쾢쫕벯뗄탔훊ꆣ쫗쿈폐솽룶닣쏦컒쏇쳘뇰탨튪뾼싇:톡퓱쒳튻쳘뚨욷없뗄욵싊뫜룟;뛾쫇쿻럑헟뛔룃욷없탎돉욫뫃,쿔튻쫇뻶닟샠탍,쯼펰쿬탅쾢쫕벯쮮욽ꆣ뻝듋,컒쏇뿉틔냑쿻럑헟럖쪾튻훖쏷쿔뗄릺싲틢춼ꆣ평폚쿖쪵쫀뷧닺욷훖샠랱뛠,탅쾢쪮럖캪뛾샠,벴폐쿞탅쾢쫕벯뗄쿻럑헟뫍맣랺탅쾢쫕벯뗄쿻럑헟ꆣ뛾엓퓓,쿻럑헟벴쪹듓룷훖쟾뗀믱뗃쇋튻뚨솿뗄탅쾢,죔룐탅탄늻쫇벤믮폲쮮욽,쯼펰쿬탅쾢쫕벯뗄랽쿲ꆣ벴닺욷뗄욷없뒦퓚쿻럑ퟣꆣ퓚헢훖쟩뿶쿂,쿻럑헟뻍믡춨맽뛔틔췹쪹폃맽뛸쟒룐떽싺틢헟뗄벤믮폲쓚뮹쫇벤믮폲랶캧췢ꆣ뗄욷없놣돖훒돏뛸늻폃탂닺욷믲듓캴쪹폃맽뗄닺욷살붵뗍횪뻵럧평짏쫶솽룶닣쏦캪믹뒡,컒쏇뿉ퟩ뫏돉4훖펪쿺닟싔,죧쿂뇭쿕ꆣ뛸쟒횪뻵돌뛈풽룟,웤욷없훒돏탔풽룟ꆣ쯹쪾ꆣ쯤좻헢킩닟싔뇋듋폐훘뗾,떫쎿튻닟싔뻹폐뛀쳘뗄ퟷ폃ꆣ춨뎣컒쏇쫇폃뚯믺샭싛살뷢쫍쿻럑헟뗄욷없훒돏,벴닺욷쳘욷없캻훃뻶닟쒣쪽탔헢훖듌벤컯뗄컼틽떼훂쿻럑헟욷없훒돏뗄탎돉ꆣ틀뻝헢튻샭탅쾢쫕벯폐쿞헟탅쾢쫕벯맣랺헟싛,컒쏇폐샭평듓닺욷쳘탔짏좥얬솦,틔듯떽컒쏇펪쿺믮뚯뗄쒿벤믮폲훐뗄욷없늶믱닟싔욫뫃닟싔뇪ꆣ떫쫇떥뒿폃닺욷뗄컼틽쮵쏷욷없훒돏헢튻쿖쿳,쯤좻폐웤뫏늻퓚벤믮폲훐뗄욷없삹뷘닟싔틽떼닟싔샭뫍뿉탅뗄돉럖,떫늢늻좫쏦ꆣ욷없훒돏뗄탎돉쿔좻뮹듦퓚튻킩ꆡꆡ1ꆢ늶믱닟싔:헢훖뻶닟쒣쪽춨뎣짦벰퓋폃짙쫽벸룶뇪ힼ죧볛닺욷틔췢뗄펰쿬틲쯘ꆣ뇈죧,쪱볤톹솦ꆢ럧쿕틲쯘벰ퟔ컒탎쿳뗈틲룱믲뿉믱탔뛔짙솿욷없뷸탐뇈뷏ꆣ듳늿럖탅쾢쫕벯랢짺퓚릺컯뗣쯘ꆣ틔쿂컒쏇뻍뛔헢킩퓬돉욷없훒돏뗄틲쯘쳡돶튻킩쿠펦뗄펪쿺믲죝틗믱뗃뗄쎽쳥짏,죧맻컒쏇뗄욷없쫴폚놻뾼싇뗄욷없횮쇐,쒿닟싔ꆣ뇪펦쫇뺡뿉쓜햼폐뷏듳뗄릺싲럝뛮ꆣ평폚쿻럑헟뗄탅쾢쫕벯폐1ꆢ쪱볤톹솦:퓚욷없뗄톡퓱짏,뮨럑샽췢뗄쪱볤뻍쿠떱폚믵뇒쿞,컒쏇탨튪쇋뷢쯻쏇퓚뫎뒦쯑톰탅쾢,늢춨맽퓚쎽쳥짏ퟶ뫏ퟷ탔뗄샽췢횧돶,떫쪱볤뗄뷚쪡뫍탅쾢뗄쫕벯좴쫇뮥쿠쎬뛜뗄,튪쿫맣맣룦믲춨맽릺컯뗣뗄돂쇐틔벰ퟣ릻듳뗄믵볜뿕볤쿲쿻럑헟쳡릩폐랺뗘헆컕탅쾢,쪱볤뗄뮨럑쫇늻뿉뇜쏢뗄ꆣ뛔쿻럑헟뛸퇔,욷없훒맘볛룱ꆢ뿉믱탔뗈랽쏦뗄탅쾢ꆣ2.삹뷘닟싔:죧맻쒿뇪쿻럑헟쫇폐돏쫇뷢뻶컊쳢뗄튻룶폐킧냬램ꆣ틲듋,퓚쫐뎡펪쿺믮뚯훐,튪쟳컒쿞뗄탅쾢쫕벯,뛸컒쏇뗄욷없폖늻퓚웤벤믮폲훐,컒쏇뗄쒿뇪쫇퓚쏇퓚쫐뎡뗷닩폫퇐뺿훐,튪힢틢뛔룷샠쿻럑헟뗄쪱볤톹솦뷸탐뇦쿻럑헟톰헒폐맘벤믮폲욷없뗄탅쾢맽돌훐뛔웤쪵쪩삹뷘ꆣ춬퇹,뇰뫍럖컶,퓚듋믹뒡짏얪쟥룷샠쿻럑헟탎돉쪱볤톹솦뗄풭틲뫍쯻헢샯뗄훘뗣쫇쎽쳥짏뗄뫏ퟷ탔맣룦ꆢ릺컯뗣돂쇐ꆢ믵볜뿕볤ꆢ냼ힰ쏇뛔복쟡쪱볤톹솦쯹샖폚닉폃뗄랽램,뻝듋닉좡뫏쫊뗄쫐뎡펪쿺짨볆뗈ꆣ퓹쯍붱좯튲럇뎣폐킧ꆣ평폚쿻럑헟뛔컒쏇뗄욷없늻폨맘닟싔살듙뷸닺욷쿺쫛ꆣ웤뫋탄쫇복쟡쿻럑헟뗄쪱볤톹솦ꆣ힢,컼틽쿻럑헟뗄힢틢붫훁맘훘튪ꆣ듋췢,뗍뷩죫뛈톧쾰ꆢ닺욷룄춨맽뗍뷩죫뛈뗄톧쾰퓶잿쿻럑헟믱좡뫍뒦샭닺욷탅쾢뗄쓜뷸ꆢ쏢럑퇹욷뿉틔냯훺컒쏇뷸죫쒿뇪쫐뎡뗄벤믮폲ꆣ3.욫뫃닟싔:솦;쪹폃ힼ좷ꆢ볲뷠뗄탅쾢믲틗폚솪쿫뗄맣룦;쯵뛌쿻럑헟릺싲닺떱쿻럑헟탅쾢쫕벯쫴폚맣랺쫕벯,컒쏇뗄욷없폖퓚쿻럑헟벤믮폲욷뗄볤룴쪱볤;닉좡솬쯸뺭펪벰췸싧펪쿺,뚼뿉웰떽튻뚨뗄킧맻ꆣ훐쪱,컒쏇닉폃듋닟싔ꆣ평폚쿻럑헟쫕벯탅쾢뗄맣뛈듳,웤쫕벯뗄2ꆢ럧쿕틲쯘:튻냣살쮵,쿻럑헟퓚욷없뗄톡퓱짏,폐뿉쓜폶떽75' 1994-2007 China Academic Journal Electronic Publishing House. All rights reserved.
훘쟬릤짌듳톧톧놨(짧뿆냦)붯쿾뒨:싛쿻럑헟뗄횪뻵럧쿕벰펪쿺뛔닟2003쓪뗚2웚훮죧캣몦탔뗄럧쿕,떱싲떽뗄닺욷놾짭듦퓚좱쿝뗄쪱뫲,퓲폐뿉쓜뫏릫릲맘쾵쫖뛎뗄쪹폃,뛔솼뫃욷없뗄쫷솢튲쫇훁맘훘튪뗄ꆣ뛔죋짭붡뾵뫍낲좫퓬돉캣몦;ퟔ컒쯰쪧뗄럧쿕,싲떽늻싺틢뗄닺욷쪱,캪듋뛸랳쓕ꆢ늻낲뫍떣탄뇰죋뗄뎰럭;뺭볃럧쿕,뛔폚늻싺틢뗄쯄ꆢ톰쟳룟볛룱폫붵뗍횪뻵럧쿕뗄펪쿺닟싔닺욷,컞싛닉폃뫎훖늹뻈듫쪩ꆢ뚼틢캶ퟅ믵뇒뗄횧돶ꆣ퓚컒쏇뗄펪평폚좱랦뛔짌욷뗄쪵볊쇋뷢,믲폐킩짌욷뗄훊솿쓑틔듓췢늿쿺닟싔짏,돽쇋뛔쿻럑헟쳡릩폐맘탅쾢뫍훊솿낲좫폐놣헏뗄닺욷뷸탐에뛏ꆣ쿻럑헟퓚움볛짌욷쪱,폐틢컞틢뗘냑볛룱뫍훊솿솪쾵췢,좨췾탔뗄맣룦쯟쟳,싴뗣뗄쪾랶ꆢ닺욷뗄쫔폃뚼쫇폐킧뗄랽쪽ꆣ웰살ꆣ틲듋쿻럑헟폐쪱믡룹뻝춬샠닺욷뗄늻춬볛룱ퟶ돶톡퓱ꆣ3.ퟔ컒탎쿳:쫇횸쿻럑헟믹폚볛횵뇪ힼꆢ볛횵에뛏ꆢ룶탔쳘헷룹뻝쿻럑헟헢튻탄샭쳘헷,컒쏇뿉틔닉좡틔쿂닟싔:헻쫽뚨샭쿫뫍ힷ쟳뗈뛔ퟔ벺탎돉뗄튻훖ퟔ짭움맀뫍탎쿳쯜퓬ꆣ쫐뎡짏뗄볛,쿻럑헟믡룐떽쿻럑헢훖닺욷떵듎뷏룟,폫웤뗘캻ꆢ짭럝ꆢ볒춥뗈쿻럑헟뚼폐룷ퟔ뗄ퟔ컒탎쿳ꆣ룹뻝헢튻쳘뗣,죧맻컒쏇뗄닺욷믲킭뗷튻훂,듓뛸톸쯙ퟶ돶릺싲뻶닟;닺욷뚨볛뻟폐튻뚨뗄닣듎,쳥짌뇪퓚탎쿳짏폫쿻럑헟ퟔ짭탎쿳듯떽튻훂쪱,쯻뻍믡ퟶ돶톡퓱헢쿖돶춬샠닺욷늻춬닣듎뗄룟ꆢ훐ꆢ뗍떲볛룱ꆣ쪹쿻럑헟퓚릺싲닺욷훖닺욷뗄뻶닟ꆣ춬쪱,캪쇋캬뮤헢훖ퟔ컒탎쿳,쿻럑헟뮹믡탎돉잿쪱폐쯹톡퓱뫍뛔뇈,톡퓱룟볛룱쪱쿻럑헟믡룐떽ퟔ벺뗄뻶닟쫇ퟮ쇒뗄훘뢴릺싲쟷쫆ꆣ뫃뗄ꆣ춬쪱,뮹뿉닉폃뺫욷쿺쫛ꆢ쿞솿돶쫛뗈탎쪽붵뗍쿻럑헟뗄횪죽ꆢ욷없탎쿳폫붵뗍횪뻵럧쿕뗄펪쿺닟싔뻵럧쿕ꆣ떱쿻럑헟릺싲뗄닺욷쫇탂닺욷믲캴쪹폃맽뗄닺욷쪱,쿻럑헟[닎뾼컄쿗]돽쫕벯뇘튪뗄탅쾢췢\[1\샮]욷.쿻럑헟탐캪톧\[M\]듳.솬:뚫놱닆뺭듳톧돶냦,췹췹뮹춨맽욷없탎쿳살톡퓱닺욷ꆣ헢훖욷없탎쿳뿉쓜쫇평룃닺욷뗄욷훊탎돉,튲뿉쓜쫇웤쯻닺욷탎쿳뗄퇓짧,2000.ꆡ\[2\ꆽ]돂쏺몣.볓죫WTO뫳뗄욷없햽싔\[J\].짬ꆣ쿖듺쫐뎡펪쿺샭싛죏캪,닺욷뗄헻쳥룅쓮펦냼몬죽닣몬틥뫪맛뺭볃맜샭,2002.(6).:튻쫇닺욷뗄뫋탄,벴쿻럑헟탨쟳뗄훷튪쓚죝ꆣ뛾쫇닺욷뗄탎쳥,벴쿻\[3\샮]쿲퇴.웳튵럧쿕폫캣믺릫맘\[J\]뺭.볃샭싛폫뺭볃맜럑탨쟳늻춬뗄싺ퟣ탎쪽믲럾컱뗄늻춬훊솿뫍랽쪽ꆣ죽쫇닺욷뗄뢽샭,2002.(2).ꆡ\[4\럻]맺좺.쿻럑헟탐캪톧\[M\]커.몺:볓샻틦ꆣ벴룸쿻럑헟듸살룼듳뗄샻틦ꆣ컒쏇뿉틔닉좡틔쿂튻킩펪커몺듳톧돶냦짧,2000.\[5\볍]놦돉.쫐뎡펪쿺톧\[M\]놱.뺩:훐맺죋쏱듳톧돶냦짧,쿺닟싔ꆣ1995.ꆡ\[6\췵]뗂쪤.탂뇠쿻럑탄샭톧\[M\]볃.쓏:즽뚫죋1ꆢ뢳폨욷없틔튻뚨뗄ퟔ좻쳘훊뫍컄뮯쳘훊닟싔:쪹룶쳥욷없쏱돶냦짧,1997.폐쟸뇰폚뺺헹욷없뗄쳘쫢럧룱뫍쪹쿻럑헟뛔욷없닺짺닮뇰뮯뗄탄\[7\D],,샭쳥퇩,캪짌욷쯜퓬튻룶틗폚쪶뇰뗄탎쿳,듌벤쿻럑헟뛔쳘뚨욷없BehhaviorBuildingMarketingStrategy\[M\].ChinaM2a뗄훘뢴릺싲ꆣ2.욷없삩헅닟싔:쪹욷없뻟폐튻뚨뗄떯탔chinePress,2000.,샻폃쿻럑헟뗄죏횪삩햹탔붫떥튻욷없삩햹캪튻쾵쇐욷없\[8\럫]쎷.탅쾢뺭볃샭싛뗄벸훖랶쪽\[J\]뺭.볃샭싛폫뺭볃맜,틔복짙탂닺욷춶죫쪱뗄쫐뎡횧돶ꆣ탨튪횸돶뗄쫇뺡맜헢훖닟싔뫜폐킧,떫늢늻쫇샭,2002.(5).죎뫎욷없뚼뿉틔컞쳵볾뗄퇓짬ꆣ쯼쫜욷없떯탔잿죵뗄쿞훆ꆣ\[9\닜]뷸늨.욷없퓋ퟷ탂쮼캬\[J\]릫.릲맘쾵,2001.(6).3.욷없뚨캻닟싔:캪닺욷쫷솢쒳훖탎쿳,쪹쿻럑헟뺡뿬뗄룐횪닺욷,믱\[10\헅]쏴볼.틸탐퇝틯욷없릥싔\[J\]릫.릲맘쾵,2001.(6).뗃뺺헹폅쫆ꆣ4.탄샭닟싔:탅쾢뒫뗝맽돌훐춻돶폫웤쯻욷없믲뻉\[11\췵]뷰쟥.짌튵탄샭톧\[M\].놱뺩.훐맺짌튵돶냦짧,1999.욷없뗄쿠뛔폅풽탔ꆢ닙ퟷ뗄볲틗탔ꆢ뿉쫔탔뫍웤룼쫊펦쿻럑헟뗄쿻(퓰죎뇠벭:훜ퟦ뗂)럑쾰맟,쿻돽쿻럑헟룷훖탄샭틲쯘틽웰뗄뛔욷없뗄틉싇ꆣ듋췢,뷡DiscussiononconsciousnessriskandmarketingcountermeasuresofconsumersJIANGXiao-chuan(ChongqingCommunicationCollege,Chongqing400067,China)Abstract::consciousnessrisk;marketingstrategy;collectionofinformation;brandloyalty;' 1994-2007 China Academic Journal Electronic Publishing House. All rights reserved.
