Ford Motor Company
Brief Introduction
• Brand Name：Ford
• Industry: Automotive
• Founded：June 16, 1903
• Founder： Henry Ford
• Headquarters: Dearborn, Michigan, US
• Products: Automobiles; Automotive parts
• Services: Automobile Finance(Ford
Financial); Vehicle leasing(Hertz); Vehicle
service (Quality Care)
• Divisions: Ford; Lincoln
• In addition to the Ford and Lincoln brands,
Ford also owns a small stake in Mazda in
Japan and Aston Martin (阿斯顿·马丁)in
the UK. Ford‘s former UK subsidiaries (子
公司)Jaguar and Land Rover were sold to
Tata Motors(塔塔汽车)of India in March
2008. In 2010 Ford sold Volvo to Geely
Automobile. Ford discontinued (停止使用
)the Mercury（水星）brand at the end of
2010.
• Ford introduced methods for large-scale
manufacturing of cars and large-scale
management of an industrial workforce工
业劳动力 using elaborately精巧地
engineered manufacturing sequences
typified by moving assembly lines组装线.
Henry Ford's methods came to be known
around the world as Fordism 福特制（一种
使工人或生产方法标准化以提高生产效率
的方法） by 1914.
• Ford is the second largest automaker in
the . and the fifth-largest in the world
based on annual vehicle sales in 2010. At
the end of 2010, Ford was the fifth largest
automaker in Europe. Ford is the eighth-
ranked overall American-based company
in the 2010 Fortune 500 list, based on
global revenues in 2009 of $ billion.
In 2008, Ford produced million
automobiles and employed about 213,000
employees at around 90 plants and
facilities worldwide.
• During the automotive crisis, Ford‘s worldwide unit
volume dropped to million in 2009. In 2010,
Ford earned a net profit of $ billion and reduced
its debt from $ billion to $ billion lowering
interest payments利息支付 by $1 billion following
its 2009 net profit of $ billion. Starting in 2007,
Ford received more initial quality survey awards
from J. D. Power and Associates（美国一家权威
的市场调查机构，近年来该机构每年都对众多的汽
车用户进行调查，以评出各细分市场的优胜车型和
排名）than any other automaker. Five of Ford's
vehicles ranked at the top of their categories and
fourteen vehicles ranked in the top three.
Brands
• Ford Motor Company manufactures
automobiles under its own name and as
Lincoln in the United States. In 1958, Ford
introduced a new brand, the Edsel埃德赛
尔, but poor sales led to its discontinuation
in 1960. In 1985, the Merkur默尔克 brand
was introduced to market Fords from
Europe in the United States; it met a
similar fate in 1989. The Mercury brand
was also introduced by Ford in 1939 but
poor sales also led to its discontinuation in
2010
Edsel Mercury
• Ford has major manufacturing operations
制作过程 in Canada, Mexico, the United
Kingdom, Germany, Turkey, Brazil,
Argentina, Australia, the People's Republic
of China, and several other countries,
including South Africa where, following
divestment撤出资金 during apartheid种族
隔离, it once again has a wholly owned
subsidiary全资子公司. Ford also has a
cooperative agreement with Russian
automaker GAZ嘎斯（俄罗斯汽车品牌）.
• Ford acquired British sports car maker
Aston Martin in 1989, but sold it on March
12, 2007, retaining a small minority stake,
and bought Volvo Cars of Sweden in
1999, selling it to Zhejiang Geely Holding
Group in 2010. Ford sold the United
Kingdom-based Jaguar and Land Rover
companies and brands to Tata Motors of
India in March 2008.
Aston Martin
1967年的捷豹
沃尔沃 吉利
• 人生最幸福的是，刚买了一辆吉利就变成
沃尔沃了，人生最悲哀的事情是刚买了一
辆沃尔沃，它忽然变成吉利了。
• 以前有个说法说如果一辆车前面看像奔驰，
后面看像宝马，那一定是广州吉利。从今
往后这个说法将彻底的改变，如果一辆车
前面看像沃尔沃，后面看也像沃尔沃，那
一定就是吉利沃尔沃，又称吉娃娃。
• In November 2008 it reduced its %
controlling interest控股权益 in Mazda of
Japan, to a % non-controlling interest.
On November 18, 2010, Ford reduced their
stake further to just 3%, citing the reduction
of ownership would allow greater flexibility to
pursue growth in emerging 新兴的markets.
Ford and Mazda remain strategic partners
through joint ventures合资企业 and
exchanges of technological information. It
shares an American joint venture plant in Flat
Rock, Michigan called Auto Alliance汽车联盟
with Mazda.
Mazda
• Overall the Ford Motor Company controls
the Ford and Lincoln car brands.
• Brands Years Used Markets
• Ford 1903–present Global
• Lincoln 1922–present ., Middle East
• Ford's non-manufacturing operations
include organizations such as automotive
finance operation Ford Motor Credit
Company. Ford also sponsors赞助
numerous events and sports facilities
around the US, most notably Ford Center
福特中心球场 in downtown Oklahoma City
俄克拉荷马市 and Ford Field 福特体育场
in downtown Detroit底特律.
Thank you!
