（物流管理）香港理工大学
物流学系新加坡游学团
香港理工大學物流學系新加坡遊學團
李子敬
03374414D
香港理工大學物流學系新加坡遊學團雖然只有短短８日行程，但留給所有團員(包
括各位老師及同學)的回憶及影響，相信會是一生的；至少，我是如此。
8日的行程中，在學術方面，一共參訪了 12間不同的機構，包括歷史悠久的跨國
企業，由小店發展成根基穩固的中型公司，以及全新加坡首間理工學院；
在學術以外，當然還有遊歷的經驗。由新加坡最著名的旅遊名勝聖淘沙、牛車水、
烏節路、小印度等…到最地道的大排檔，皆有“導遊”帶領，可以稱得上是新加坡
最值得一看的都看過，甚至一些一般遊客到不了的地方也到了！
「台上一分鐘，台下十年功」，想不到竟然在今次遊學團體會到這句話的真正意
義。今次遊學團是第一次實行學分制，對老師和同學都是一個新挑戰。從前的遊學
團對大部分同學來說只是數天的活動，只有參與籌委會的同學於事前會與老師開會
準備遊學團的事務。但今次的遊學團得到全體同學參與，使各人對團隊更有感情。
由開始以公司形式建立不同部門，我有幸成為其中一位部門主管，對各位老師之前
“開辦”遊學團的辛勞與及困難都略有體會。在我而言，這個新加坡遊學團並不是
只有短短 8日，而是長達兩個月的。由開始選航空公司、旅行社、買衫、設計
Banner、收集資料…到正式落實一切事項，可以看到一班小孩子在長大，亦在建立
一段段深厚的關係。而今次遊學團的成功，實在屬於所有團員，包括三位老師及三
十五位同學，以及其他協助舉辦今次遊學團一切人士！
知識上，經過 8日到 12個不同單位的參觀，看到很多，亦因此知道自己知道的實
在太少。在書本上看過學過的，得到了實踐；未看過的，亦學到了。在新加坡看過
不少貨倉，亦得到很多經驗豐富的業界人士分享及講解業內的最新情況。前路，仍
然不盡清晰，但經過今次的遊學團後，看到多一些吧！
有較多感受的，始終還是在做人處世方面。在新加坡有一個很奇怪的現象，和香港
剛剛相反，也不知是否巧合，就是在街上遇到的人比一些在服務行業工作的人更有
禮貌、更親切。應該說，標榜着“高級”的地方反而給我很冷冰冰的感覺。而在遊
學團中，我感受到大部分“團友”很親切，一家人一樣：同房的、一起工作的、或
是從前已經很熟絡的，都更融洽；又和“家人”相遇，是在 O’ Camp的媽媽和兄
弟姊妹，很溫暖！在玩樂時盡興、工作時合拍、遇難題時互相扶持…一切一切，可
能很難再遇到，亦教大家要好好珍惜一切。一幕幕的場景可能於十年後大家都會忘
記，但感受卻能保存。
除了和同學之間的關係有改變之外，和老師的關係亦有所不同。在課堂上，一位老
師往往要顧及數十位同學的反應；但在團中，三位老師和三十五位同學之間關係密
切，就如演講比賽中所提到的，就像家中的長輩一樣，悉心照顧各位同學，亦教導
大家做人處世的技巧和道理。此外，三位老師更表現出課室以外的活潑，令整團的
氣氛得到良好的平衡，在該認真時認真，該輕鬆時輕鬆。而身為其中一位部門主管
的我，有更多機會接觸到三位老師，看到更多，學到更多。在第一次開全體會議之
時，根本沒有好好預備。第一次參加遊學團的我，對遊學團的運作根本一無所知，
竟敢自薦成為部門主管，亦慶幸得到不少同學支持。成為部門主管，可能比其他同
學做得多，亦要負起責任。無休止的開會，考試期間亦要分身兼顧遊學團的事務。
在旅遊車上，遊學團中，亦不能像其他同學一樣，經常聚在一起。但我知道，我得
到的會更多。而且，在和其他部門主管合作當中，亦認識了這些好朋友。所以，一
切皆是值得的。
最後，只想說一句：“新加坡遊學團好好玩”！！！仍然未知道，今年是否最後一
年在大學的生活，不過如果有機會，我一定會再參加…遊學團…
Name: Lee Yin Tat (李賢達)
ID: 03319921d
新加玻與香港，兩個地方有很多共通點，互相比較總是不能避免的。TNT其中
一位經理的比喻十分中肯：香港有如一隊爵士樂團般，沒有指揮，但奏出的音樂效
果也是十分優美動人；新加坡像一支管絃樂團，有位指揮帶領着。我與一位當地的
的士司機交談過，他認為香港的工業比新加坡好。誰是亞洲四小龍的龍頭，一下子
很難作決定。現在還有中印兩國後起之秀。兩地需要把自己定位，發揮本身的優
點，才不會被人淘汰。
一年級參加珠江三角洲遊學團時，有很多不明白的地方。經過一年半的學習及
新加坡遊學團，解答了心中很多疑難。物流是一個很抽象的概念，親身體會總比困
在象牙塔學習好。書本的知識是死的，要知道如何運用及實踐理論，才會有用。書
中介紹貨倉自動化必然是大勢所趨，但從 Caterpillar的貨倉及南沙港一帶的貨倉
觀察，這個論點需要多一點時間來證明呢！
經過兩次的遊學團後，前前後後都參觀過不同類型的貨倉、碼頭等等，每一處
都各有特色。現在學懂把它們比較及分析，找出獨特之處。從前沒想到參觀也能刺
激我的思考，現在會珍惜每次參訪的機會。還有知道很多行內的動態，這些都是要
在參觀期間，與各公司的代表交談才得到的額外情報。
“新加坡遊學團好好玩！”-- 我們一同在魚尾獅公園大喊的一句。其實不只
是好玩，而且學會了很多東西。旅行團可能只能滿足我們玩的層面，但現在既可以
玩樂，亦能學到新知識。相信這些機會並不多。因此我期待三年級的遊學團。我亦
會鼓勵師弟妹們踴躍參加遊學團呢！
學生姓名:許美莎(Hui Mei Sha)
學生編號:03434238d
新加坡遊學團報告
這八天的新加坡學習團是我從小到大都沒有參與過的, 以往聽聞過, 那時總覺
得遊學團像一般的旅行團, 可以和同學們出外遊山玩水, 盡情購物。 但我這種想
法在參加了這個遊學團有所改變, 首先在我還沒有去新加坡前, 我們這群來自不同
課程和年級的同學模擬組成一間公司的架構, 我被調到 operation 部門, 和一班
新相識的同學互相合作, 分配工作, 令我有如進入了一間新公司, 參與一份新的差
事。
接著就是去了八天的新加坡, 有如被公司派去出差。在這八天裹, 我接觸過不
同的人﹑事﹑物, 豐富了我的人生和擴闊視野, 衝破象牙塔的教學方式。這次的遊
學團令我有機會了解某些公司的內部運作, 每間公司接待我們的方式各不相同, 有
些公司熱情地招待我們, 甚至循循善誘地向我們介紹及帶領參觀他們公司的日常運
作情況, 而且更熱心地回答同學們提出的問題, 令人有賓至如歸的感覺。但有些公
司卻敷衍了事地招待我們, 參觀時也如走馬看花, 草草了事。總括來說, 這些公司
擴大了我們這群將投身社會工作的畢業生的視野和進一步了解香港競爭者的實力。
每間公司都有自己經營的手法和原則, 例如 time sensitivity delivery, keep
the system as simple as possible， 這就是他們成功之道。 另外，更有當地政
府的支持和提倡。香港政府能效法嗎? 或坐視不理? 還有藉著這些公司的待人接物
的態度, 間中體會他們對待客戶的處事手法和態度。這些寶貴的經歷是不能從書本
中吸收或授課的教授口中得知, 而是要自己親眼目睹, 親手接觸, 這些經歷深深地
埋在我的腦海裹。
這次除了對新加坡的物流有所認識外, 還從三位老師身上，學懂了不少待人接
物的態度。待人應持有基本禮儀和尊重他人, 細心聆聽別人的意見, 勇於發表自己
的想法和提出自己獨特的見解。接物方面就是視乎情況隨機應變, 融會貫通, 處理
事情不要一成不變, 一本通書學到老。以上兩種態度也是我們將來踏出社會應俱備
的。三位老師在八天的旅程裹，時常喋喋不休地提醒我們怎樣把每件事情做得更好,
甚至指出我們一些很微小的錯誤, 有些同學可能會覺得他們吹毛求庛, 雞蛋裡挑骨
頭, 又或者很囉嗦。難題這是他們職責以外的責任? 其實他們也可以做到視而不見,
聽而不聞。所謂「養兒一百歲, 長憂九十九」。其實他們不想我們將來在社會立足
或在公司工作, 犯下一些錯誤而得罪別人或被公司開除, 「你可以在這個遊學團或
在學校裏犯錯而有機會糾正, 但他日如果你在公司裹犯錯, 不能有機會糾正。」這
句話深深地埋在我的腦海裏, 警惕我處事要謹慎, 三思而行。三位老師的互助合作,
分配工作, 令我感受到人與人之間的合作非常重要。若果雙方欠缺溝通和了解, 將
會把一件工作做得一敗塗地。他們三位各有其短處和長處, 他們在這次旅程中互補
其不足, 把整個旅程安排得妥妥當當, 順利地完成此次遊學團。若果沒有他們在旁
的指導, 我想我們不會有這麼成功的學習團, 所以他們的功勞是不可抹殺。此外我
還發現其實這三位老師有其可愛之處, 平時他們在學校授課時，總覺得他們樣子嚴
肅及呆板, 甚少與他們聊天。但是在這八天的旅程中, 我發現他們也有精靈活潑的
一面, 有時甚至和我們混成一片, 打破静寂的氣氛, 例如唱歌、 玩遊戲。所以人
總不能每時每刻都是工作或嬉戲, 而要在適當的時候扮演適當的角色和工作。
與熟悉和新相識的同學八天的相處, 令我學習到怎樣照顧和體恤他人。其中一
位熟悉的同學身體不舒服, 我學懂了多點關懷和慰問。與同房不太熟悉的同學相處,
令我感受到互相禮讓和互相為對方設想(洗澡先後, 房間的空調溫度等)的相處之
道。對於一些新面孔的同學, 我們時常互相幫助和禮讓, 例如拍照、上落巴士等,
甚至遇上一些志趣相投的同學, 我們竟然能夠在飛機上聊談三個小時。這個旅程不
但促進同學之間的友誼, 還學習到甚麼是團體生活。我們處事不要自我為中心, 應
該多為他人設想, 以別人的角度出發及立場考慮。有時同學之間不可避免有些爭執,
但是正如一位新加坡經理所說「當一個問題發生時, 雙方不應批評﹑責怪他人或自
己的錯, 而是找出解決的辦法。」。如果每個人都持有這種態度, 難道再會有爭執?
他這套獨特的見解令我佩服得五體投地。成功並不是一朝一夕可以達到，而是要經
過長年累月的磨練。
總括來說, 這八天的遊學團既有歡樂亦有擔憂。歡樂的是遇到一位好心的司機,
他載我們四處遊玩, 介紹名勝好去處, 更令我們嚐盡當地的美食及文化。當地公司
的熱情及茶點招待, 有如賓至如歸, 感受到他們好客之道。與當地學生的聚會及交
談, 令我感受到他們的語言天份、多才多藝的技能及彬彬有禮的態度。三位老師無
微不至的照顧, 增添無窮溫暖。 他們的金石良言, 畢生受用。擔憂的是自己的發
表報告不夠其他組別同學的出色, 表達時不清不楚。參觀物流公司, 沒有膽量向公
司發問問題。是我的自信心不足還是怕在別人面前出醜呢?我希望有一天, 我能夠
自信地及流暢地在大眾面前演說而不需靠任何提示。我慶幸自己當初取消不想參加
的念頭, 能夠在畢業前參加這次的遊學團, 學到和體會到書本中學不到的知識和寶
貴的經歷。
Chow Man Yi
遊學團之感想
這是我的第一次，首次參加遊學團的我，相信比起曾經參加過的同學有更深的
體會和感受。 還記得當初參加遊學團的目的，為的只是「旅行」，更曾經埋怨團
費比參加旅行社還要貴得多。但是，完成這次遊學團後，才覺得這次以為的「旅
行」十分值得，同時亦令我獲益良多。
這八日密集式的新加坡遊學團，令我親身明白及體會到「讀萬卷書，不如行萬
里路」的道理。課堂裹所學到的理論固然重要，但理論歸理論，懂得如何運用才是
最重要。 是次遊學團正好提供了一個途徑，讓我了解新加坡物流公司的運作，也
好讓我往外闖，從而擴闊自己的思想空間及知識，令我擺脫了「井底之蛙」的惡名
呢!
參加完是次遊學團後，令我感受最深的莫過於新加坡的清潔，廁所正是一個好
例子，你可以看到街道上幾乎沒有垃圾，跟香港相比，香港實在被比下去。加上新
加坡注重環保，街道周圍種滿樹木，還記得大部分參觀過的公司都十分注
重”Green Logistic” ，如 GLS, Gates Rubber Company. 這無疑比香港較為優
勝。 加上參觀完 “Singapore Polytechnic” 後，更令我感受到當地學生有相
當高的語文水平，他們懂得讀寫多國語言，比起香港的學生實在優勝得多。 還記
得 黄老師 曾說道一個香港的大學生跟一個新加坡大學生相比，香港仍有優勢，但
當三個香港大學生跟三個新加坡的大學生相比, 香港學生則比下去。本人也十分同
意，作為一個香港大學生的我的確覺得自己語文水平低，大部分的香港學生都只會
為考試而讀書，其他知識並不列入考試範圍則置身事外，同時香港學生的確缺乏團
結及凝聚力。 唯一可改善的方法是我們努力學習好英語及普通話，多聽，多寫，
多讀，以及多參加課外活動從而增加我們的合作精神，其實這次的遊學團也是一個
好方法讓我們學習團隊合作的精神。
縱使香港不及新加坡的清潔，也不及新加坡學生懂得多國語言，但我仍然相信
香港跟新加坡是有過之而無不及的，始終香港同新加坡的管治方法不同，香港實行
市場經濟，講求自由、民主，但是新加坡的權力集中於政府，只是大家所用的手法
不同，縱使大家的目標同樣是成為亞洲區樞紐，但香港主力發展於中國，而新加坡
則主力發展於東南亞，大家其實可以互相補足，共同合作。最重要是香港人適應力
強，能在逆境中絕處逢生，我認為這是香港人的特性，所以香港人絕不比新加坡遜
色。
參觀完各公司後，我發現每間公司都有不同的特色，但它們都有一個共通點--
-以客為先。它們大部分都以客人的要求為自己的標準目標，配合 IT 的發展，也
是它們作為成功企業的主因。
最令我印象深刻的包括有 Caterpillar Logistics Services (Caterpillar)
和 IMC 。 Caterpillar 令我最難忘的莫過於 Business Development Manager,
William, 他實在是一流的演說者，他用生動有趣的演說方法，令我從沉睡中蘇醒
過來，本來充滿睡意的我，因為 William 的獨特演說手法而立刻精神起來，他演
說的技巧實在令我佩服。 我覺得 Caterpillar 成功之道是在於以客為先，要建
立良好的聲譽和口碑並不容易，要保持更是困難，但 Caterpillar 能與客人簽定
長達二十年之久的合約，可見 Caterpillar 所下的功夫和心機實在不少。 全因
為 Caterpillar 能提供優質的服務及高水平的質素去迎合不同客人的需要。
Caterpillar 也是唯一一間我認為最整潔，最有條理的倉庫。我還記得 William
曾說，「用最簡單的方法去做，最簡單的方法就是大家都能明白」，我十分認同他
的講法，也令我明白到不單可用於存貨，也可用於管理方面；越複雜的事越容易出
錯，只有所有人都能明白才是最好的方法。 我完全能感受到 William 是用心
對待我們，也感受到他希望盡他所能將他所知的用最短的時間傳授給我們。
Caterpillar 之所以成功我認為全因為它懂得用人之道，William 就是一個人才。
我還記得 William 曾道，只要見到黃色的鏟車就會想起 Caterpillar，現在的我只
要見到黃色就立即想起 Caterpillar。
而 IMC的熱情款待，也使我不能忘懷。 我還記得 Jimmy曾說道 IMC比 OOCL
還要大，我相信 IMC之所以成功是因為有創意和勇於嘗試，放棄使用碼頭而改用船
作為浮動碼頭，並不是每間公司都能承擔失敗的風險，但 IMC卻不怕失敗，大膽嘗
試，這正是它成功的因素。 我亦十分欣賞 IMC，它有別於其他公司，IMC主動
邀請我們午膳，好讓我們有機會及有時間與他們相處，接觸與詳談，這是其他公司
未能提供的。 IMC不但於學術上給我們提供意見，更為我們充當導遊，讓我們能
飽覽新加坡的全貌，即使是旅行團也不能提供這個景點呢！ 所以 IMC 友善的對
待實在令我難忘。
是次遊學團除了令我學習到書本以外的知識，更讓我學懂了獨立，可能我是幼
女的關係，自小的我嬌生慣養，總愛依賴別人，這次是我第一次離開家人往外地
去，也是第一次身體不舒服而家人不在旁，還記得每次生病媽媽總會照顧我，但今
次惟有自己照顧自己。不過經過這次遊學團，我才發覺我是有能力自己照顧自己，
原來我可以獨立，只是因為習慣了依賴而不想改變而已，所以這次遊學團確是一個
好好的機會讓我學懂了自我照顧和獨立自處。
既然是遊學團，當然是一邊遊覽，一邊學習，在遊覽過程中我學習到當地的文
化特色和建築風格，即使香港的彌敦道跟新加坡的烏節路一樣燈火繁盛，但當到達
小印度又有另一番景象，我能體驗到當地民族區獨特景致與人文風俗，跟烏節路實
在截然不同。 加上不同種族的人能居住在新加坡這麼細小的城市，能夠達到互相
融合，互相包容更是一件不容易的事。
我記得有位 Singapore Polytechnic 的學生指出他們的課程包括一年實習，
所以我建議我們的課程能提供一些實習或培訓，好讓我們能夠學習課堂的知識外，
更能實踐及運用，令我們能預先累積經驗，累積多一點優勢從而提升我們比其他學
系的大學生於物流業的競爭力。
雖然這一連八日的新加坡遊學團令我有點身心疲累，但我覺得這個假期因為它
而變得充實和有意義，即使累也累得有價值。我覺得如果未去過遊學團也等於未讀
過大學一樣，即使未能具體講出我真正所學到，但我所學到的已經在我心中無形地
建立出來。
Lucas Lam
光陰似箭，日月如梭，轉眼間，新加坡遊學團又到尾聲了。我還記得出發之前，我
都有懷疑究竟我會否浪費血汗金錢呢，畢竟今次遊學團費用也不便宜而物流公司亦
没有絕對責任要好好接待我們。不過，當我回到香港的時候，我就發覺今次遊學團
為我留下了豐富的體驗和大量的知識，是一個十分有價值及難忘的遊學團。
正如黃老師(Peter)所說，過去也有不少公司没有好好的接待我們，有些更敷衍了
事而已。總括來說，除了 PSA，今次遊學團大部份公司都能給我們好的接待，他們
都能為我們帶來一個有趣和具教育性的參觀。另外，有時我們可以看出有些公司更
是別出心裁，刻意為我們展示了不少現今物流的做法，那些更是書本上難以學到及
體會到的，他們無私的精神更是令我佩服。例如，G&U Logistics他們展示了先進
的 AS/RS系統，那個系統能夠自我辨認貨物是否正確後才正式儲存，真是先進。除
此，他們更別出心裁地為我們展示了一些危機處理手法，這點是我從來都没有想過
會看得到的。
除了別出心裁的接待，當然我在新加坡也看到不少先進的倉庫操作工具，如
Caterpillar 公司的 drive-in racks , Gates 公司的 side-loading lift
truck，那些都是以前只在書本見過的，原來 forklift truck都行得挺快的呢! 另
外，Caterpillar 和 TNT 都給我們詳細講解了他們的日常運作，他們不厭其煩及
不辭勞苦地耐心一一解答同學的問題，空運中心那天参訪比原定時間遲了兩小時才
完成，Caterpillar的經理(William Teo)更在悶熱的貨倉裡不停走動教導我們，
弄得滿頭是汗，真是萬分感激。NOL亦展示了他們的成功之路及創意，如何改變了
整個工業，叫我們怎樣用創意在這個弱肉強食的世界下生存。
在今次遊學團，除了學科上面的知識，自己也覺得在其他方面也變得成熟了許多。
今次遊學團基本上是由我們學生組織及運行，三位老師的角色只是在旁糾正我們的
過錯，很多事情上我們都是在没有老師指導之下自己學習怎樣籌備，如何作決定，
因為老師不可能經常在我們身邊。我體會得到要做一個好的決定並不容易，而要令
整個遊學團運作良好更是有賴所有人的合作，小事如遲到已經對整個運作有所影
響。另外，三位老師也不厭其煩地不斷提醒及教導我們，小至不同的知識，大至禮
儀方面，令我們不至出醜於人前。Dr. Tai更放棄他的休息時間，在車上當一個好
導遊，不停為我們介紹新加坡，令整個團帶來了不少生氣。
雖然新加坡遊學團又到尾聲了，但我相信我們所體驗到的、學到的、感受到的是不
會因遊學團的完結而消失的。我認為今次遊學團是十分成功的，没有一位同學會覺
得是浪費了金錢及時間，我衷心希望在將來的日子也有機會參加不同的遊學團，增
廣見聞，充實人生。
新加坡遊學團感想
Lin Ying Kwan
在新加坡渡過了八天，既可參觀當地的物流公司，了解當地物流業的發展，晚上又
可以自由地四處遊覽當地名勝，實在是一個難得的體驗。
新加坡給我一種綠油油、很接近大自然的感覺，馬路兩旁總是種植了很多不同品種
的植物，環境優美、寧靜。同時，新加坡亦是一個現代化的城市，有很多大型的商
場，而且交通便利，四處的建築物都很別緻，而各具特色，可見在設計上花了不少
心思。飲食方面，一些食物例如椰漿飯，光看這個名字並沒有甚麼，吃起來我們才
發覺十分辣呢。原來新加坡人真的很喜歡吃辣，只要是新加地道的食物，幾乎都是
辣的啊!
雖然還沒有踏足新加坡以前，我也知道大部份新加坡人都精通英語和華語，但當我
與新加坡人接觸，我才發覺很多新加坡人除了能說出流利的英語和華語外，他們更
懂得廣東話和馬來語。我想也許這就是新加坡人的優勢，因為他們精通多國語言，
在工作上，或是與不同國籍的人溝通時，也十分有利。
在新加坡，我看到很多不同種族的人，他們一起工作、學習、生活，大家相處得十
分融洽，好像是沒有種族歧視一樣。當我們用普通話跟他們溝通時，那份感覺更為
親切。記得當我們與當地的大學生交流時，我並不覺得自己是與外國人打交道，而
且我覺得新加坡人比香港人更接近內地人，因為他們會說華語，而他們的華文都是
簡體字。
在這個遊學團，我們參觀了多間物流公司，我發覺不同的公司都有著很多相同和不
同之處。相同的是很多物流公司的宗旨都是為顧客服務，並盡力滿足顧客的要求。
不同之處則在於他們都擁有著不同的信念。例如一些公司認為高科技不是一切，適
當地管理一間公司才是最重要。他們認為不應投資太多成本於高科技之中，而且科
技發展一日千里，一方面購買高科技的機器成本高，公司更要支付昂貴的成本於維
修和保養機器，所以麻木地追求高科技是不設實際。相反，一些公司則認為高科技
能促使他們提高工作效率，減低運輸時間，能盡快將貨物交到顧客手上，所以他們
認為投放較多資金也是值得的。通過參觀不同的企業，我發覺自己更懂得從多方面
去思考，不同公司的做法十定有其好處和壞處。
參觀這些物流公司時，很多時我不難發現很多有關物流的名詞我也曾經在課堂上聽
過、學過。但對它們實質的含義，我卻不是完全理解，這使我感到自己知道的實在
太少了。這種想法亦使我更有衝勁去學習有關物流的知識，而且這次旅程讓我親身
去了解不同物流公司的運作，這使我更有興趣去理解一些新的物流專用名詞的含義
和用法。
除了在學術上的得著外，在這八天裏我和同學間和三位老師們也增進了不少友誼，
不像在課堂上那樣充滿著陌生的感覺，對所有團員都多了一份親切的感覺。因此，
我很慶幸自己參加了這個新加坡遊學團。在這個團裏，我得到一些在學校裏得不到
的體驗，同時亦擴闊了我的眼界。記得以前我並不是沒有想過到外國工作，但我總
是希望自己能在香港發展自己的事業，但經過這個新加坡之旅，我改變了這個想
法。我認為到外國工作，不但能學習當地的語言，了解當地文化、不同公司的文
化，更可以學到很多在香港不能學到的物流知識，因為不同國家的公司總有它的成
功之處，所以若果可以在不同國家工作，學習當地公司成功的地方，這將是一個寶
貴的經驗。
總括來說，這個遊學團集玩樂、學習於一身，使我體驗了很多很多，若果有機會的
話，我一定會再參加遊學團。
Yuen Cheuk Wai 03326533d
我覺得今次的遊學團令我學到得多東西，特別是今年在學校學了一些關於貨倉管理
的課程 , 所以在參觀的時候會更容易明白,實地的參觀總比看書本的圖片好,也能
親身體驗到在貨倉的工作環境。
跟上一次珠三角遊學團比較，星加坡遊學團更要求同學們的參與，但參加的同學太
多了，即使分了不同的組別，並不代表同學們能夠分擔幹事的工作，加上溝通上的
困難, 工作難免有點兒重覆,發表幹事會内容和傳遞息的 WebCT 實在太亂了,所以
我認為這方面可以有所改進。
我覺得老師們所提到的檢討的問題也是值得思考, 同學們在八日的旅程中逐漸進步,
感謝老師們和同學之間不斷的提醒和檢討, 但這對下一次的遊學團以及一些從未參
與過遊學團的同學沒有很大的幫助, 所有的東西都要重新學習, 所以我認為幹事們
可把今次辦遊學團的經驗告知將會參加或籌辦遊學團的同學, 令他們有更多的資料
可作參考。由於我的組員有相關的經驗, 她們曾參與北京的遊學團,這毫無疑問地
對我們在籌備及安排事宜上有莫大的幫助。
我覺得遊學團轉為計學分的確令同學的態度更認真, 這從同學的發問情況和他們的
學習態度可見, 我認為除了用提問來評分外, 還可以用一些短問題來測試同學,令
同學可以對參觀所學到的知識的印象更深刻。
黃騰達 03361493d
今趟遊學團給予我機會到新加坡走走、看看、學習學習，實在使我大開眼界。在那
裡，我走過她的繁華鬧市，看到她的國際薈萃，學習到她的物流發展，同時也知道
了她的優點，反省了我們的不足。
新加坡有一個如指揮家般的強勢政府，指揮著樂隊奏出繁榮的樂章。她把城市規劃
得井井有條，既綠化又整潔。另外，她懂得扶助企業，聆聽她們的需要，如給優惠
予商家蓋建貨倉，使百業得以興旺。此外，她又精於掌握市場形勢，如鼓勵企業發
展化工物流，推動成為東南亞的化工樞紐，便是看準化工物流的大勢。我想這是香
港政府需要借鏡的地方。
新加坡是一個真正的國際化都市。在那裡有著各種族的人，融合不同的文化。使人
印象深刻的是新加坡人能操多種語言，不單有流利的英語，更懂華語，甚至是廣東
話，跟他們交談總有自曝其短的感覺，亦令我反省要進修外語的迫切感。
通過這次參訪，我見識了新加坡的物流世界。我見識到在世界上僅次於香港的港口
的運作及管理；見識到多間物流公司如 TNT, Translink 等的貨倉的設計及操作；
見識到兩間船公司 NOL和 IMC的營運和發展。這些參觀就是課堂的實習課，形象化
地把課堂學到的知識呈現出眼前。另外，每次參觀皆可跟物流業界的佼佼者請教有
關業界的動向發展，再加上老師的解說，今趟真的獲益良多。
這次遊學團既能讓我遊覽異國，同時又使我學習到自身的不足，更重要的是學習到
關於業界的無價知識。這次新加坡遊學團，非常好。
Lam Hin Yee 03317545D
Individual Report
有一件不得不稱讚的事情，那就是「這個遊學團真是十分超值」: 超級早機
去，極度晚機返！日間有緊密的參訪活動，晚間則有很多精彩的娛樂，真的不枉此
行。還記得最初要準時八時半上堂，加上要做報告及出發前要預備很多很多的事
情，真感到很大的壓力，總覺得自己無能力做到。但現在整個課程差不多要完成，
才發現「沒有事情是做不來」的道理。
這次與珠三角的遊學團有很大分別，可能是一年班時所學的並不多，大多是關於
商科而不是物流，所以什麼也聽不懂。另外，或者是因為這次有更多參與而更投
入，因而得著比上次的多很多。在物流知識上，我體會到實際環境與在書本上所見
的是很不同，貨倉的環境並不是我想像中般華麗及舒適。雖然外表並不華麗，但內
裡卻十分先進，又例如ＴＮＴ怎樣處理速遞郵件等等，這些並不是從書本上看見
的。
除了知識外， 亦增加了我與陌生人合作的機會。我加入了 operation部門，只
有一人是自己的同學，我真的很感受到與素未謀面的人相處並不容易，因為人多便
有很多不同意見，遇到意見不合，要互相遷就並不是一件容易的事！這令我學會容
忍！
另外，當初以為三位老師十分嚴厲，凡事皆有意為難我們，事實並非如此。他們
付出了很大的努力才會有這麼好的行程安排，有這些嚴格的訓練才能令我們投入以
及進步。最深刻的是三位所說的人生的道理，以及他們所說的笑話！正式是「莊諧
並重」。
十分可惜的是，這是最後一次遊學團。而我十分慶幸自己有幸參加這次遊學團。
我覺得十分順利及成功，而且每日皆有進步，各同學都功不可沒，唯一可以改善是
加插休息的環節，因為搭車時不能休息很辛苦。另外，要多多監視坐在後面的同
學，往往他們在其他同學作報告時睡覺，一來不尊重講者，二來對坐在前面的同學
不公平。
Singapore Study Tour Individual Report
Houston Wong
首先要講講對此 遊學團 的期望，當初真的抱著去玩的心態，學習是次要的。但在
預備負責公司的 背景介紹的時候，應該要認真一點，一定要在此遊學團中學到新
知識。
現在大學生涯已過了一半，正好可以走出校園看看真實的物流世界，真正學到書本
學不到、看不清的知識，例如參觀 G & U Logistics，可以看到 化學品倉庫 怎樣
運用 AS/RS。雖然不能完全明白其中運作上的奧妙，但這些根本是沒法在課堂 中
學到的。
另外，参觀 Caterpillar當日，因在前一天接待公司臨時更改參訪地點，而未能與
我們聯絡上，導致雙方平白損失了 20 分鐘，對方亦要從另一方急趕過來。從這件
事中，我明白到溝通有多麼重要。
攝於 Caterpillar Warehouse
攝於 聖淘沙沙灘，
最後說說遊學團可以改善的地方，一個主力由學生籌辦的 遊學團，可以給與學生
機會學習。但有一點應該要避免的是總裁 的個人權力不應過大，不應在未得到其
他 總裁或参加者 的同意下作出個人決定。就正如一間公司，每個 股東都有投票
權，否則 一個人作出決定，其他人只是跟隨罷了！
INTERNATIONAL STUDY TOUR TO SINGAPORE
Name: Wong Wing Yee Iris
Comparing with the PRD study tour in my year one study, I found that
the Singapore study tour is more constructive and enjoyable. As I am a
year three student now, I have learnt more through in-campus training
which enables me to better identify the reasons and problems of those
firms visited. Almost three academic years in logistics, the lecturers
have at least trained me up with some insights. With basic understanding
of the industry, the tour has given me room to explore opportunities and
very importantly as my career advisor. By exploring the real working
environment and sharing with managers in the industry, I could
comprehend the job nature and criteria.
All members of the study tour were divided into four departments,
everyone had his/her function and commitment. I felt a high team spirit
in the study tour. Before departure for Singapore, we were split among
individuals and unwilling to take responsibilities. But after arriving
Singapore, it became different as we saw each other everyday, we had
breakfast together at a round table, we lined up and listened together
to the orders through walkie-talkies, we have the same surprise with
Very Narrow Arm and the Floating Loader Facilities. During the seven-
day-tour which was the first time in the three-year course, all of us
joined together to have similar experience, learning and sharing. I use
the word “us” to mean the three advisors of the tour, the directors of
the group, the committees, and the members.
I had a very “intensive” course delivered by the three lecturers in
Singapore. Every time we were in the coach, they would talk to us and
teach us on some issues. Sometimes, it was about why they had chosen a
particular firm, highlighted the characteristics of the firm; from time
to time, they gave explanation of the activities and facilities,
elaborated with some real cases. Every day during the journey, we
evaluated our performance and discuss any questions arisen. They told
us what the standards were needed, how far we were lagging behind and
how to improve it. What I want to emphasis is that the tour and the
lecturers had taken us out of the green house to see how other people in
the real world and the firms in the field were performing and the
standards they were looking for. Only after I recognized my deficient
and the standard, I could aim to make up and push up the standard.
In addition, I liked the competition, . the Role & Function of
Advisors in the Tour. It was not because our team won the champion, but
it indeed provided a chance for us to think about how much the advisors
had done for us. How they performed like a friend, like a family member,
like a teacher, like a facilitator. Without the competition, our team
would not try to have at least 3 hours, calming down, rationalizing
their speeches and their behavior, visualizing them in our play. We
finally realised that they were really committed to teach us, encourage
us and improve us. At the end of the competition, they heard our voices,
our thanks, and some critical comments; they shared their background,
their experience, and provided a clue by telling us why they performed
like this.
We learn from what they teach in school, but in the tour, we learn from
them. Learn from people, it is lively, more efficient, and for me, it is
long lasting and invaluable experience.
LGT3202 International Study Tour
Name: Kan Wai Nam (03953049d, BSc ISTL)
Introduction
After the tour, my general impression of Singapore is neat, orderly and
harmonizing atmosphere with numerous races. The quality of the citizens
is undoubtedly higher than that in Hong Kong.
Government Support and Singapore Logistics
Like Hong Kong government, Singapore government is also playing a
crucial role in the logistics industry development. The Singapore
government pays most of the cost for logistics industry related training
or further study. The amount is around 80% to 100% of the total cost. It
is a great effort to transform laymen to logistics professionals.
The Singapore government also further differentiates herself from other
transshipment hubs. She tries to establish a chemical hub in the South
East Asia region. The government’s supports enable many small to medium
size chemical logistics companies to expand their businesses, like G&U
Logistics.
Although most SME companies would thank the Government that she has
standardized most of the process, the government controls or
interventions may not be welcome by the giant global player. TNT
Singapore Global Account Director Mr. Damien Tan likened Singapore an
orchestra, Hong Kong a Jazz band . Singapore is highly regulated but
in a harmonizing manner, whereas, according to the latest report by Wall
Street Journal, Hong Kong has the most flexible economic system and the
most free market. Commercial sectors, especially the giant players,
prefer the system in Hong Kong more.
Employee’s Quality
Mr. Lee, warehouse manager of Trans-Link Express Pte Ltd., has worked
in warehouse industry in Hong Kong for many years. He has a very rich
experience in warehouse know-how and management. He said that the land
and labor cost in Singapore were not cheap and facing the high cost
competition comparing to Singapore’s surrounding cities. The situation
is very similar to Hong Kong, but the working attitude and language
skill of the employees are much better. He said that the culture was
very different. Employees are more self-motivated to carry out the tasks.
Besides, their language skill is also one of the strengths. A relatively
moderate educated employee, such as a diploma holder, can speak fluent
English, Mandarin and other foreign languages. However, an ordinary
degree holder in Hong Kong, like me, cannot speak as fluently as they
can. This may be a critical factor that contributed to Caterpillar
Logistics’ decision when she chose Singapore as a regional hub, instead
of Hong Kong.
My Singaporean friend and other tour-mates have concluded that the night
life in Singapore is really boring, but I think they have interpreted it
from a negative side ignoring the benefit of that boredom. There is not
many pastimes that can distract people. This definitely helps students
and employees to concentrate on their study and job.
Strategic Management Philosophy
Some companies, including IMC, said that they could not get great profit
from the logistics business, unless companies could differentiate
themselves from other competitors.
IMC is previously a pure ocean bulk carrier. She also establishes a
logistics division that caters the customer’s needs, but she remains
focusing on the shipping business. TNT Singapore is an express service
provider that insists on “time sensitive delivery”. This jargon
consists of two elements: express service and logistics services.
They showed that companies should maintain their core durable and
inimitable competence, at the same time, and copy the new know-how as
fast as possible and integrated into their system. No single player can
only be a pure carrier. They have to provide more integrated services by
cooperating with other companies to form a business symbiotic and long
term relationship.
Improvement of for the Tour
It is no doubt to say that this tour is the most successful one among
the others that I had joined before. There are some minor things that
can be improved.
The reward system for asking meaningful questions should be more
formalized. As asking question is an important learning process in the
tour, the time of recording, person of recording and the reward criteria
should be clearly defined before announcing to the participants.
Otherwise, students may not do so seriously.
As I have observed, the speakers who were reluctant to use walkie talkie
in the middle of the warehouse visits complained that their fingers were
very tired after pressing the button for a long time. I suggest that
some strong rubber bends can be used to hold the button in fixed
position during the warehouse visit. It is better to consider the
speakers’ needs as they are our “internal customers”. They will be
eager to speak more if we can provide a good communication tool to them.
Law Hoi Ling
03238751d
Study Tour Report
Seminar was the major activity in the continual firm visits throughout
the study tour. Although the style of presentation is nearly the same
for what was done in the common lecture, it clearly gave a brief
introduction about companies such as their structure and management
policy. The information is valuable to me for surviving in competitive
market as it was more updated than the concept in textbook. Also, it
gave me a real picture of how to apply management concepts into logistic
industry. Their strategic plans also reflect the recent and future trend
of logistic industry. For example, fast moving items involve a wide
range of goods that result in large demand of logistic service. Freight
links logistics Ltd. concentrates on finished goods handling. High
turnover rates of finished goods turns into high utilization of its
warehouse. However, it is always keen competition of handling finished
products in logistics sector. Some firms chose to provide specialized
logistics services. For instance, G & U logistics establishes a firm
market position in the logistic industry by providing forwarding,
transportation and warehousing service for hazardous chemicals. Also,
Gate Rubber Company specializes in handling rubber belts and assembles
of automobiles. These two companies go well ahead of their competitors
by making good use of their competitive advantage and in turn enlarge
their profit margins.
Most of the firms let us see the “heart” of their companies, which is
the whole process of goods handling in their warehouse. Commonly, they
receive goods and scan barcode sticker on the goods in order to upload
the quantity, destination etc into the computer. Then, a barcode
containing the information of the goods is then generated and being
attached onto the goods. Since all the barcodes are unique, they will
not get confused about the goods. Computers manage nearly all the
processes, which is highly efficient. After coming to a packing area,
goods are checked as to what size of customers want and are packed into
a standardize box for easy handling and delivery. Goods are checked by
IT facilities in several stages. Import and/or export documents and
records are systemically updated into office computers.
Another common strategy of logistic service provider is the automation
of warehouse especially for high-risk service, for example G & U
logistics. The company invests in AS/RS system in order to minimize
manual errors. The system also distinguishes the type of goods and
automatically locates a storage area for the goods. However, one
business concept may not be able to apply to all firms. For example,
Caterpillar logistics services does not adopt automation as to be
flexible to meet what customers need in a fluctuate market. In other
hand, the company designs its warehouse structure in the simplest way in
order to save labor effort as well as flavor labor to learn.
Most of the companies in Singapore are willing to share. They told us
what their core business is and willing to share their experience in how
they cope with difficulties. For example, Richland group Ltd. is still
facing the problem of drivers’ adaptability. TNT is also facing the
shrinking market of parcel delivery in electronic transfer environment.
To be true, their willingness to share with others may be one of the
success factors.
Internally, I also learnt the skills of how to raise questions, which
specially meet what you want to know. I was offered a chance to give a
thank you speech to the host company. With a better speech given by our
tour advisor, it sets a good sample to learn what to say in certain
circumstance or in certain identity.
Different students may have different observation during the visit,
therefore, it is suggested to have a brief sharing after the tour. A
fresh review (observation given by classmates and advisors) after each
visit can strengthen our knowledge of each visit.
Also, everyone worked hard in the study tour. However, we were involved
in different jobs in different periods throughout the study tour. For
instance, marketing department had to find airline, travel agents before
the tour while financial department had to do financial report after the
tour. Workload is concentrated in particular department in particular
time. Therefore, I suggest the workload of the PolyU Logistics Co Ltd.
should be shared among us by using cross-functional team strategy.
Relevant department is responsible for giving out main plan and final
decision making while staffs from other departments are assigned to give
a hand in completing the task. With more help, work will be much easier.
Also, everyone will be clear of what is happening in the study tour.
Then unnecessary conflicts, such as disagreement with the price of
travel agent, will then be minimized.
Name: Cheng Wai Cheung
Student .: 03257446d
After visiting 11 firms and 1 collage within 8 days, I know more about
the logistics industries in reality, especially for the management
aspect.
The knowledge that we have learnt in the lectures is not exactly the
same in the real world, for example, supply chain concept, to a manager,
it can be explained as providing more services to the customers, which
is the extension of their core business. However, this concept can also
be regarded as a matter of relationship between the parties within the
whole supply chain.
Just in time can be a key factor for a company to be success, such as
Japanese automobile manufacturers However this concept is no longer
suitable to all logistics companies. Gates Rubber Company is one of the
exceptional cases. The JIT concept can only be used under customers’
requests.
Automation is a way to increase the efficiency in managing a warehouse.
However Caterpillar has no intention to change the warehouse into an
automatic one. The manager in Caterpillar emphasises the high cost of
installing the equipment. Although Caterpillar Logistics forms long-
term agreements with several firms, also it built a headquarters for
Daimler Chrysler. Cost of implementing automatic warehouse is still a
problem to such a large firm. Caterpillar is not the only firm to
reject to change to automatic warehouse. During the visit, Trans-Link
Express Pte Ltd is another firm which does not adopt the automation.
The reason behind is related to the climate in Singapore. High humidity
will affect the operation of the automatic equipments such as the
sensor between the ground and the machinery.
Besides automatic warehouse, companies may face problems when using hi-
tech equipments, such as handheld device. Richland upgrades their
equipments for the purpose of improving their services However their
staff has some difficulties in adapting the use of the device. The
company needs to put extra effort on teaching their staff to use as
well as allowing more time for them to learn. Besides, Richland also
requested the manufacturer to make the handheld device in a more user
friendly.
After the firms visit, I found out that the brand name of the company
is not important to the end customers. What the consumers concern is
the quality of the product. They will not consider the logistics
services provider It can explain why Caterpillar’s warehouse is
willing to use the name of their trade partner - Daimler Chrysler,
instead of its own name. It also explains why Richland is adopting open
policy – allow their client’s logo print on their truck and their
uniform.
Name: Lam Chun Wang
Student id: 03254547d
In this eight days tour, I had learnt knowledge outside textbooks,
which use in reality. I can see different views, visions and values of
company. Some companies believe only in advanced, most updated
facilities which can bring success to them while some believe simple is
the best. Some companies focus much on interaction with customers, while
some say providing good logistics service can attract customer
automatically. By the detail explanation of scenario the company faced,
I understand what factor needed to consider when making decision.
Even better, the tour inspired me a lot. From scheduling new
shipping line to making new size containers, different companies tried
different methods to survive in the keen competitive market. Creativity
and long sight would be critical factors of sustainable profitability
and development of the company. Of course, this tour gave me much
technical knowledge of how different warehouses operate. Different types
of warehouse services for different customers customized and specialized
for their commodities. Visiting warehouse gave me idea of difficulties
of operation, positioning of commodities, necessary accessory facilities
etc. In that way, I can understand physical and mental factors needed to
be concern in operation of logistic company.
I would say the rundown of the tour is quite successful. I think
that the emergency plan can be further improved. When a student is sick,
advisor has responsibility to take care of student. I am sorry to say
advisors are little bit passive this time. I hope advisors can show more
passion and activeness in dealing with a sick student. I am concerned on
the issue of politeness. I would like to say after the presentation is
finished, every student seems to rush to warehouse and make a mess in
presentation room. In my experience, they might push the chair back to
original position before leaving and it can impress the host company. I
hope every person will pay attention to this point next time.
In conclusion, I treasure this invaluable tour. As not every
student could join the tour, I hope the Department of Logistics can give
such invaluable chance for each student to learn. May be the department
can give each student a set of material given by the company visited, or
an open course for case study of individual company that worths to have
deep discussion.
Name: Young Lai Yan
Student ID: 02323298d
Individual Report of Singapore study tour 2005
This is a very successful study tour, which does not only enrich my
knowledge about shipping and logistics industry, but also about
Singapore. Moreover the relationship between the students and the
advisors has been improved much.
About Logistics:
Because of the limited area in Singapore, most of the warehouses have
six to eight stacks, and narrow pass between the “stacks”. Thus
VNA (Very Narrow Arm) machines are used for the cargo operation.
Singapore specializes in handling chemical cargo. It is because of the
encouragement of the Singapore government. The government is very strict
in regulating the chemical handling companies, which higher the entry
barrier of this industry in Singapore. With lesser competitors, the
companies can invest large sum of money in the chemical warehouse and
facilities etc. Besides regulations, the Singapore government also
subsidies the companies in monetary term, and provides many courses in
training up the experts in this industry.
Afforestation and environment protection are very popular in Singapore
Many firms have adopted the green logistics concept in operation,
recycling the pallets, packages & etc.
About Singapore:
Singapore is a well planned, clean and “fine” city; the “powerful”
government has arranged the “best” for her citizens. Everyone in
Singapore is well disciplined and follows all the rules set by the
government. As described by the TNT manager, Singapore is just like an
orchestra controlled by the government, while Hong Kong is a jazz band,
people can perform as they wish and both of them can perform good
“music”.
To my surprise, Singapore people are comprehensive in languages. They
can speak fluent English and mandarin. Some of them even speak Cantonese!
I think a weakness of Hong Kong students is English when comparing with
students in Singapore. This makes me to decide trying out a better way
in learning and practicing English.
About the tour:
This is the second study tour I joined. The pervious one I joined was
the Japan study tour held in 2002 when I was a Year 2 student. Obviously,
this Singapore study tour has improved a lot! I believe it is due to
various reasons.
My role in the pervious study tour was a student who followed the
instructions only; no need and no chance to contribute anything in the
tour. This time, we had plenty of time for preparation. All students
were required to attend all the meetings, and had chances to raise our
opinions during the meetings, which encouraged our commitments
throughout the tour.
Moreover, the grading system also motivated us to put more effort to
raise questions and performed well during the firm visits. In the past,
being a Year 2 student, I would always hesitate in raising questions as
I afraid that it was abnormal among the Year 2 students. Being a Year 3
student, I realized that it was my last chance to practice the skill in
raising questions, and thus had tried my best in attempting to do so. On
the other hand, other Year 2 students were also willing to raise
questions too! It might be due to the effect of the grading system,
which tried to “push” the students to try. I believe that it is a
first step for them to improve themselves and perform better in the next
tour!
The great difference between the Japan and Singapore study tours, should
be the relationship of the teachers and students. Because of different
points of view, there were some conflicts between the teachers and
students in the Japan tour, this situation did not happen again in the
Singapore tour, as both of us had more chances to communicate. It is
appreciated for the holding of the “Speech Competition about the three
advisors”, which gave us an opportunity to think about the roles of the
advisors and thankful to their contributions in the tour.
Although it is a pity for me having no more chance to join the LGT study
tour anymore, I am still looking for the next study tour, and wish that
will even more successful!!! Best wish~!
Report for Study Tour ~ Joan Choi
The 8 days 7 nights trip is the most memorable experience since my
studies in the Department of Logistics as it has provided a valuable
opportunity for us to explore the real life of the logistics operations.
Thanks to the cooperation and coordination of the Singapore Logistics
Association, various participant companies and most of all the efforts
of the advisors, the itinerary of this tour was well organized and the
tour was smoothly run. Although the schedule in this trip was tight, we
were able to grasp every moment to visit many of the representing
logistics firms in Singapore.
During the trip, it was our honors to receive the warm receptions by
various parties. The scene that impressed me most was that in TNT, the
general manager came to conduct a speech to us. In fact, not only in TNT,
but in most of the firms we had visited, we had been served by the
various senior managers. The respect and enthusiasm that we had received
was a big surprise to me. As in my traditional mind-set, most of the
business sector would only focus on boosting their profits. However,
after this tour it provides for me another insight. Nowadays, the firms
have taken up much social responsibilities as their business objectives.
Take Caterpillar as an example. Their enthusiasm in educating the
students or new bloods was obvious. The manager, Mr. William Teo’s
willingness to share, to disclose the business situation and his
openness in discussing every issue concerning “Logistics” were
respectful.
This trip has provided us an opportunity to access the most advanced
technology in logistics field. Take G&U Logistics as an example. They
have the most sophisticated chemical warehouse in Asia and had
demonstrated a successful AS/RS (Automated Storage & Retrieval System).
Besides, I have also gained very practical knowledge in warehouse
operation. For example in Trans-Link Express Pte Ltd., the company has
taken the client’s needs into consideration when deciding the warehouse.
Nowadays the relationship between the clients and Logistics providers
are no longer “sell and buy”, in fact they are business partner or
even alliance. The relationship between Trans-Links and KFC (his client)
is so close that they develop the business strategies together eg. when
to conduct a promotional sales.
Furthermore, the visit to NOL had informed us the importance of
innovation. The break-through that APL has taken has led the company to
a leading position and also rewritten the operation of shipping industry.
Besides the innovating mind, the willingness to take risk is also
another concern. IMG is another demonstrator which has shown us how
innovation can be operated into business and to make “Impossible to
become possible”.
In fact, I have gained a better insight and knowledge of Logistics
industry after this trip and I am really looking forward for more
opportunity to explore and experience like this kind. Finally, I would
to like express my sincere thanks to all the parties involved.
My Report of the Singapore Study Tour
Name: NG SIO KEONG
Student ID: 03346285d
It is my first time to join a study tour. The reason I joined is because
a study tour would provide me a great opportunity to learn outside the
classroom and hence new knowledge, ideas can be learnt which cannot be
found in textbooks. Moreover, things that acquired in lessons can be
deepened and more well comprehended through the visit of different
companies.
To see the operation of the warehouses is an indispensable part for this
study tour. We have learnt various kinds of equipment used in warehouses
We have learnt different functions of warehouses. We have learnt some
basic operations of warehouses, But all the knowledge is from textbooks
and lecture notes only. The knowledge from lectures is somewhat vague to
us after the examination. During the warehouse visits, all those
forgotten things, again, emerged in front of us. It recalled my memory
and such memory was largely consolidated after the visits.
Various logistics companies are better known to us after the study tour.
Before the study tour, many logistics companies were somewhat strange to
me. I did not know, for example, what are their main business, which
market do them focus on, how big are their business in Singapore (indeed
I did not know that TNT such a renowned logistics company would maintain
a small structure in Singapore in order to be flexible). Now, I have a
more thorough understanding of some logistics companies in Singapore.
Our advisors played a vital role throughout the journey. Before and
after each visit, our advisors always earnestly explained and clarified
some information and things that need to be supplemented and
consolidated. As we are students, something might not be easily
comprehensible to us, advisors helped to digest those things and
eventually it would become easy enough for us to absorb.
Evaluations improved the study tour a lot. At the very beginning, I was
quite annoyed by the tedious evaluations. Everything had to be evaluated
throughout the study tour, . how to get off from the bus, how to give
a thank you speech, how to rise questions, etc. Sometimes it seemed that
we were finding a quarrel in a straw. But improvements were so obvious
after each evaluation that made me be aware of the importance of
evaluations. It makes things be expedite and efficient. I realized that
evaluations are the cradle of improvements.
There are some flaws that need to be improved. First, most of the
decisions were made from committees, for the rest of us, we seldom knew
what was happening and what decisions were going to be made. I think it
is better to let all the participators know what decisions will be made.
Secondly, some of the important dates were announced at a very late time,
. the date and time of the tea reception before departure was
announced three days before, the departure date from Hong Kong remain
undecided one month before. It could not be supposed that everyone would
be free even in semester break. Sometimes, arrangements had to be made
at a very early time in order to suit the date of the study tour. It is
better to let us know some important dates as early as possible. At last,
it is the advisors’ opinion that notes or papers cannot be held during
presentations, but the main purpose of a presentation is to disseminate
information to audiences, if holding something in hand can make such
presentation more effective, why not do so.
The study tour is a successful one. It has provided precious, profound,
memorable experience to me. I will cherish the knowledge learnt from
such a great study tour.
Singapore Study Tour Individual Report
Tam Siu Kit
The tour to Singapore was really a great opportunity for us to learn.
Not only can it enrich my knowledge within the field of logistic study,
but also benefits my personal development too. Actually, before starting
the journey to Singapore, what the study tour comes up with my mind was
a chance to travel to Singapore and a means to earn credits without
examination and hard work. Now, I realize that the trip to Singapore
actually inspires my idea of logistic and benefits my personal
development. Indeed, an 8-day trip can really find out ones personality
weakness and expose them to the logistic field.
After the visits to different copanies, I realized that my knowledge
in logistic business is far from enough and lack of the vision to the
future logistic business. The trip actually gave me an insight to the
development of future logistic. For example, the trends of applying
supply chain management. Nowadays, increasing number of logistics
companies provide services well beyond the service of transportation,
but also the purchasing, customer demand forecasting, and inventory
control and even financial flow management etc. The purpose of all that
arrangement is to satisfy the customers. In other words, it is the
customer-orientated approach. The companies are trying to maximize the
benefits of customers while minimize the costs. Under this theory, a
number of different methods have been adopted to minimize the cost of
the logistic company. For inventory, many companies make use of methods
like cross-docking to reduce the number of inventories storing in
warehouse and a number of automatic handling equipments have been
invented. On one hand to reduce the labor cost and on the other hand to
utilize the space of warehouse like the use of the cranes can stack the
cargo in more effective way. The accurately demand focusing can also
help the company in reducing cost by eliminating the unsolvable products
that occupy the space of warehouse. For, maximize the benefit of
customer; many companies introduce more and more service like reverse
logistic, package, purchasing and any other value-added service. The
most important issue is to balance between service level and cost.
Usually the more customer service level is, the more cost it will be. An
interesting question is how does the logistics companies reducing the
inventory storing in the warehouse while still can provide a high level
of customer services. I think this question has to review by the
logistic company time by time.
Beside the logistic knowledge that I learned, I also benefit from
the skills of asking questions. Before I joined the study tour, I was
very shy in asking questions. Stimulated by the extra marks we could get,
I began to ask questions and realized that the important informant it
could get from asking questions. Indeed, a good question is not only
helping to get extra information but also gives a good impression to the
speaker too.
An incident occurred during the study tour, which also posed a
serious matter for me to re-evaluate myself. In the past, I believed
that I was able to manage and adapt many matters without problems. But
now I must realize that I am immature in some ways and there still are a
lot of areas for improvement. The souvenir with the particulae company
name must be given to the particular company. Due to my negligence, the
souvenir with wrong company name was taken and it was lucky that it had
not been given to the speakers. This critical incident gave a
significant implication for my careless and non-systematic works and I
must recognize my weakness
Finally, I must appreciate the works and efforts that the Singapore
government as well as their companies have made, which contribute to the
success of international hub of Singapore. Given a relatively limited
space and rising challenges from other regions of South East Asia, like
Thailand, Singapore can maintain its position as a leading logistic hub
in the region with the help of human resource, advance technology and
competitive advantages of geographical location. Obviously, Hong Kong
certainly has more competitive weapons than Singapore has, not to say
the advance technology, human resource and its geographic location
between China and overseas; we also have the helping hand from our
motherland CEPA for example. I am really, therefore, doubt that why a
number of Hong Kong citizens lose their confidence and continually yell
of the gloomy future of Hong Kong without doing anything. Yet, the
international hub of Hong Kong and the center of what used to be an Asia
‘s most vibrant city is losing the states to its competitors. But, as a
Hong Konger, we shall never lose our confidence toward the future
without a fright. The recent economic fall of Hong Kong perhaps is just
a blessing in disguise and we must learn from the past to further
reinforce our strengths and improve our weakness.
The study tour benefits myself a lot. It broadens my horizon,
develop my personality and most importantly develop my view of logistics.
It will influence myself a lot.
Name: Choi Ka Hei (03022126d)
Individual Report
In the tour, I visited many companies in Singapore. Those are
difference companies doing difference business. Each of them has its own
focus of its business. From them, I learnt a lot of important things
about logistics. I find that there is no straight formula for success.
Caterpillar showed me the importance of company reputation. I was
so shocked that their customer level was so high. In the past, I always
thought that the cost saving was the most importance thing. I cannot
understand why Caterpillar is willing to afford the high cost to
maintain the high service level.
In the last semester, I learnt about warehouse management from the
subject of Logistics and Distribution Management. The Singapore tour
actually can be a revision of the subject. From the textbook, I learnt
about the AS/RS, different warehouses, the IT system and the inventory
management. However, unless I come to the tour, I cannot know how
companies use the device, how they view the system, how they actually
do inventory management. The manager of Caterpillar said that the
inventory management was the most important part of logistics. Also, I
learnt how different companies calculate the inventory level and how
they reduce the cost.
After the tour, I know that to provide value added service is very
important in logistics. I found a typical example from the Gates Company.
She provides a package of product that actually combined several
products together. And that kind of package can charge for 30% more on
price. From this example, I really know that the value added services
are so powerful.
I also remember that many companies now focus on the door to door
services. Whatever the customers ask for, they do for them. Most of the
customers prefer the one stop service. To make company more competitive,
it is not enough to provide only the transportation. Actually I have
learnt this from last semester. However, the tour gave a very real
example for me. Now I know that the one stop service is really the main
trend of a logistics company.
From the IMC Company, I learnt how the company increases her
competitiveness by making the operation more flexible. IMC use the
Floating Loader Facility instead of using the conventional barge to ship
the coal. This is really a new innovative idea. IMC also goes on to
invest in improving the technology. IMC are now investing the FLF MKII.
In the tour, our lecturers also taught us how to be more mature in
planning an activity and making a speech. I found that planning is a
very important part of our life. Having a good plan, we can avoid many
mistakes. The appropriate preparation is also very important. During the
tour, there were numerous examples showed to me that we, students, were
still not very good in planning. As a result causing lots of problems.
The tour also provided a lot of chances for us to ask questions
under a stressful situation. Now I learnt that we need to try our best
to overcome the pressure and show our best side to other people. In the
past, we were very shy to ask questions and not motivated to ask. But
the tour told us that the chance of asking questions will not wait. The
chance will be gone very soon. We need to be brave enough and ask as
soon as we can organize the questions. The tour also gave us
opportunities to practice and learn how to raise appropriate questions.
To conclude, the tour has encouraged us to do our best. I think it
is very important. Hong Kong students always aim at doing merely passing
the examination. However, in the commercial world, or in everywhere, it
is not enough. During our study in university, it is very important to
do our best to learn different things. The tour has taught us how to
learn. It was an invaluable experience for us not only in school, but
also for our future.
Veronica Lee
After the Singapore Study Tour, I was given a first-hand experience
and knowledge of the operations, working environment and insight related
to the shipping and logistics industry not limited in Hong Kong and also
had a chance also exchange ideas with the local students. All these
experiences are valuable to us and cannot be gained from our daily
lectures.
Compared with the study tours joined before, namely, Beijing and
Taiwan, this time was the most valuable one to me since the logistics
services provided in Singapore was modern and also because of the
proactive attitude of the Singapore companies. They dedicated to show
their capabilities and strengths to us and some of them were also
willing to share their experience and difficulties with us. Besides,
large investment can be seen in this industry as the Singapore
Government planned to develop Singapore as a logistics hub.
I have learnt some new ideas during firm visits, such as the “Very
Narrow Aisle” practicing in the warehouse in order to maximize the
space. This is my first time to see how the goods can be stored so high
with the shelf about 11m safety and the special fork lift machine to
handle the cargos. Besides, I was impressed by the simple system applied
by Caterpillar Logistics. They use the color code to distinguish the due
day of the cargo in the centre. This simple method can help reducing
human error and easily understand by workers. This let me know that the
more simple the system, the more efficient the operation.
I also realized that most of the companies pay much attention on
customer satisfaction. There are different kinds of strategies, such as
TNT’s “WOW” strategy, caterpillar’s commitment on customer
satisfaction and different added value services besides transportation
services provided by Richland in order to capture more customers. These
inspire me that to satisfy customer is the key of success since
logistics is a kind of services industry. The demonstration of dealing
with the linkage of dangerous cargo also impressed me. The workers were
skillful in handling them. It is important to have regular training and
rehearsal in a chemical cargo warehouse.
Besides visiting firms, the activity of visiting the Singapore
Polytechnic and having dinner with the local students were also
valuable to me. I could see large investment in the updated teaching and
learning facilities to develop student’s maritime skills. After having
dinner with the local students, I was surprised with their language
skills. Almost all of them are fluent in several languages speaking
including English and Mandarin. Compared with Hong Kong students, they
are much more competitive in this aspect. This has inspired me to put
much more effort on my language skill.
This is my first time to travel in this safe, clean and green city.
Singapore gives me an impression that it is a peaceful city. Although
there are different races, religions in the country, all people live
harmoniously. I am especially appreciated that the Singapore government
promotes “environment protection” by growing many trees no matter on
the side of roads or in school and encourages companies to take part in
it such as “Green Logistics” in Richland. I think Hong Kong Government
should take Singapore as a model in this aspect.
Compared with the study tours before, I think this is quite a
successful one. Since it allowed all the participants to have a chance
involving in the preparation of the tour. This time, it offered us a
valuable experience and let us know what the tour was doing at different
stages. I am also appreciated the every day evaluation during the tour,
it is important as this can improve the performance of the whole tour.
However, there are several things can be improved. Since we have
several firms visited also provide the service of exhibition logistics.
However, we were not provided with detailed information about it because
those companies only introduced them briefly. I think this kind of
service is special as Hong Kong does not provide it. If we can see how
they handle those special cargos it would be better. Besides, I think it
is needed to have a well planning on every day activities after firm
visit and inform other students where we will go the day before or
before the tour, since we may have our own planning of activities at
night. The committee may plan it before the tour.
Moreover, we only had the chance to exchange ideas with the local
students during the dinner time. The time was short and there were only
one to two local students for each table. It was difficult to know more
about each other. It is better if there were other activities such as
sight seeing or tour around the school guided by local students to know
more about their life. On the day we went to the TNT hub, the time of
visiting was too long and last for about 3 hours. The time can be
shortened no matter in the presentation or the touring. As we already
had visits on day time, it was quite tired for us to have visit till so
late.
To conclude, joining study tour this time is a valuable experience
for me again. It broaden my horizon of having an insight of the
competitive advantages of Singapore’s logistics industry and how its
operation and system is working that Hong Kong can learn from it. Also,
the knowledge acquired is useful for me to work in the logistics field
in future.
Name: Lai Tak Shun
.:03075305d
Spending 8 days in Singapore provides us a precious experience in
understanding the reality of logistics and warehousing operation.
During the study tour, we visited world-classed logistics
companies (. TNT) which allowed us to glance over their sophisticated
systems. By studying their vision, we can understand why it can be one
of the leading logistics providers in the world, by providing service
which beyond customers’ expectation. We visited famous shipping
companies (. NOL, IMC), meeting with the expertise of shipping
industries, helping us to spot out the challenges and the future trend
of shipping business. We started to notice how the growth of China had
affected the whole system of shipping business and the potential
development that going to take place. Visiting these international
companies help us in widening the scope of logistics business happening
in the world.
Besides, we have visited some smaller companies in Singapore,
showing us how to apply our knowledge into the real world. Visiting the
warehouses allows us to keep in touch with the technology commonly used
in warehousing (. AS/RS system) and understand different executive
decisions in determining application of technology. From the tour, we
learnt the importance of achieving a simple and smooth flow of goods
which is more effective that applying new technology to reduce manual
works.
With the aids of the three advisors, who helped us to arrange
company visits and provided guidance, it ensured that the greatest
benefits can be achieved. Their extensive knowledge helped to pinpoint
the reasons of success and the deficiencies of companies, providing us a
chance to put in the shoes of the directors of the companies.
Cheung Eric 03421712D
I can learn much new knowledge which I cannot acquire in our textbooks.
For example, the operation of warehouse and logistics centre. I,
therefore, appreciate that I could have this opportunity going to
Singapore, a main logistics hub in Asia, to acquire the knowledge in the
real working environment within our industry. The Caterpillar impressed
me the most. William provided a very memorable time for us because of
his good treating. To him, we could only provide nothing for him in
business especially.
Apart from the knowledge of logistics, I am able to learn in other
disciplines, such as the preparation of the study tour, communication
with others. I have a bit improvement after this tour. I feel I am more
mature then before.
It is my first time to go to Singapore. It impressed me a lot,
especially its effectiveness and efficiency. They are the main reasons
for its success. I fully believe that it would be a main competitor of
Hong Kong because of its brilliant system. Not only the logistics
industry, but also the whole city operation is very wonderful.
Last but not least, I am able to make a very good friendship with my
classmates. During the tour in Singapore, we had a good chance to be
together within a week. Thanks to this tour to let us to stay closely
together.
Lee Shuk Fan
Report on Singapore Study Tour
The Singapore Study Tour gave us a good opportunity to know more about
the logistics-related industry through visiting companies in the
logistics field. These firm visits not only enable us to widen our
horizon, but also provides us with valuable lessons which are useful for
our future career.
During the tour, I gained more knowledge on what logistics was, how
logistics actually worked in business, etc. On the other hand, what I
have learnt from our course before helps me to understand the
presentations and site visits more easily.
Throughout the visits, it was not difficult to find that different
companies had different approaches in their business strategies. For
example, some companies emphasize space utilization of warehouse to
maximize revenue while some prefer systematic arrangement of cargoes to
do things simple even space is not fully utilized.
Also, focusing on IT strategy in providing logistics services has become
a growing trend. Companies like G&U Logistics invest largely in IT-
driven infrastructure . AS/RS to minimize human intervention. However,
I have learnt from Caterpillars that IT and automation are not the
ultimate solutions for all business issues. Knowing different views of
companies enables me to have a better understanding on the pros and cons
of different business strategies.
However, there is one thing in common for the companies visited. They
all realize the importance of value-added services and emphasize on
these services to stay or improve their competitiveness. As for the
companies which are the third-party logistics service providers, most of
them provide one-stop integrated logistics solution. These are probably
reflecting the trend in the industry.
Apart from what I have learnt, there is rooms for improvement for the
organizing of the tour. As it seems that some departments of the tour
have more workload than others. The division of labour can be made
better next time.
Generally speaking, joining the Singapore Study Tour is a marvelous and
valuable experience!
Chan Hiu Lok Angela 03380217d
The Singapore study tour gives me the golden chance to really look into
how the logistics company operates. It brought me out from the classroom
to the real working environment. We visited a variety of companies,
which concentrated on different sectors in the shipping industry. It
enabled me to broaden my horizon. For example, before the study tour I
never know that Caterpillar has a field on logistics or TNT works on
both express and logistics.
The visits to the warehouse and airport express were truly beneficial to
my studies. In the warehouse, I could actually apply what I’ve learnt
in the lectures to real life situation. Different kind of warehouses
will have different kind of strategies to manage the warehouse. The
ultimate aim is to maximize the profit. I also observed the systematic
and diversified management of warehouse through the use of special
handling equipments such as Very Narrow Aisle (VNA) forklift truck to
maximize storage space. During the visit to the airport express, I
learnt that efficiency and accuracy are crucial to successful airport
express management. It is because the whole express progress demands
prompt action. It requires quite a lot of manual work too.
Besides, the managers and presidents who delivered the presentation were
all very patient and willing to share their experience. The most
impressed ones were the president at Freight Link Express, who commented
quite a lot on the status of Singapore and Hong Kong port; manager from
Caterpillar, who explained the running of the warehouse wholeheartedly
and sweat a lot; and captains from IMC, who explained deeply about the
operations on board.
This is the first study tour I have ever joined. Indeed, I have gained a
lot from the study tour. Apart from having an insight to the shipping
industry, I also get to know the three advisors more.
Pako Lau
It is my first time to join a study tour and travel outside Hong
Kong. It is a valuable chance for me to widen my horizon. Since Year 1,
I have learnt much logistics knowledge. However, it is rarely to see how
they can be applied to the real situation. Through this tour, I really
saw the application of the knowledge in the real life.
Most of the visits were impressive. But the two impressed me most
were IMC and G&U. IMC showed us how its business was developed to the
current status. I can see how it planned for its development and
strategies, also how to conduct market forecast . And the special
arrangement of the presentation in G&U warehouse was also a good memory;
they taught us by showing how they dealt with incentive among staffs.
Also they demonstrated how the cargoes were being handled through ASRS,
and also the action taken for the leakage of the danger goods. All these
were really realistic and applied to what we learnt. Thus it is really a
valuable lesson within the one week tour.
Besides learning to apply the knowledge from the books, the tour
also helped to develop us in other aspects. We can have chance to learn
to take care ourselves and accept other country’s culture. That’s why
I think study tour is a good chance to learn both knowledge and self
development.
To sum up, the study tour is really a valuable experience and all
the money we spent is worthwhile.
Individual report
Chan Suk Fan
I am glad to have the chance to take part in this study tour. Although
this is not the first time to join the study tour, this is the first
time I have visited Singapore. I am sure that it is a precious
experience that I can never have again in my life.
Besides, I also learnt many things there. First, after visiting many
organizations, such as IMC, Caterpillar and PSA, it gives me a more
clear idea about how logistics system works. Also, I have also
recognized the role of 3PL and 4 PL, which is actually a very hot topic
among the world.
The strongest impression during trip is most of the companies mainly
focus on human resources. For example, Richland holds regular courses to
educate its employees to work comply with the latest machines. Apart
from the concentration of developing its technology level, it also
upgrades its human resources. Also, TNT highlights the use of human
resources as well; they believe that employees are the key to provide
the best service to customers.
In addition, what I can see is the division of logistics works between
Hong Kong and Singapore. Both of them are in similar situation, they are
acting as logistics hub in Asia. Hong Kong mainly serves the needs of
the Mainland China. However, Singapore concentrates on serving South-
East Asia, such as Malaysia, Thailand and Indonesia. Some issues said
that Singapore is the biggest competitor against Hong Kong. In my view,
there are many oncoming logistics hubs among different countries in the
world. It is possible to form partnership or collaboration rather that
being competitors.
Before I went to Singapore, I imagined that there iwa clean and tidy.
After I have been there, I think that Singapore is not only clean and
tidy, but the buildings are also well-designed and beautiful. Moreover,
I saw many “Merlions” in Singapore and I have learnt that
“Singapore” means “lion city”.
Lastly, I would like to thank Peter, Jimmy and Dr. Tai. I can see that
they are keen on educating us in different aspects, in order to help us
to be well-prepared before graduation. I have learnt many things outside
textbooks.
Apart from learning, this study tour let me see and try many things
outside Hong Kong. For example, I tried the Laksa and Satay. I strongly
recommend that it is valuable to join this study tour. I really hope
that the Department of Logistics could let students of the Global Supply
Chain programme join the study tour in the future.
Chow Ping Tat
In the International Study Tour—Singapore, we visited many companies.
All these companies gave me a deep impression on them.
Firstly, we really received warm welcome from them. Warm
welcomes were not come from their souvenirs, lunch or buffet but from
their heart. During the visits, managers of those companies told us many
real life situations about running a logistics business, managing a
warehouse or serving customers. The managers or companies were really
willing to teach us (as logistics students) what they were facing or
problems they had. For example, TNT, TNT at Singapore mainly
concentrated on the express service. From TNT at Singapore, I learnt two
things, actually, two new terms: Time Sensitive Delivery and Cold Chain
Management. These are the unique terms that they had.
Secondly, I saw the different styles between Singapore and Hong
Kong companies. Singapore companies treated us as their guests. They
tried their best to serve us. I mean they would try their best to tell
us about their marketing strategy and operation as much as possible.
However, Hong Kong companies or companies in Pearl River Delta had a
very strong protectionism and many “business confidential”. For
example, during the visit of TNT at Singapore and Trans-Link Express
Pte Ltd., I learnt not only theeir business but also their customers’
business. From Trans-Link Express, the manager told us three case
studies: FujiXerox, KFC and Popular. Trans-Link Express do not use the
AS/RS system. The manager said that if they adopted AS/RS system, the
warehouse construction cost was low but the system set up cost was very
high. So they used high rack system instead. He also told us why AS/RS
system was not suitable for Popular. It was because there were so many
books with different sizes and titles. It was impossible to fully
utilize the AS/RS system.
It is worth for us to join the Study Tour, especially if we
want to learn more real life situations besides book theories. These
experiences were very valuable. I get more than I learn in classroom!!!
Name: Lai Pui Sze
Student id : 03428136d
Report on Singapore Study Tour
This Singapore Study Tour was the very first time that I left Hong
Kong, surprised? I have never thought that I will spend my very first
trip in a Study Tour, but I really did. This study tour was really an
invaluable experience for me.
By participating in this study tour, I know how to work as a company
and how would different departments interact in the organizing process.
A department could never work alone without the help from other
departments. I know the importance of punctuality in a company. One-
minute delay affects a lot. We have to finish all the work to meet the
deadline.
Among a number of companies that we have visited, the companies that
impressed me most are Caterpillar Logistics Services, Inc. and IMC
Shipping Co. Pte. Ltd. What I would like to say about Caterpillar is
that the business manager who served us that day really impressed me a
lot. He was really willing to share with us wholeheartedly. He was so
enthusiastic that he personally brought us to the warehouse, explained
and answered all the things in great details even though he already
sweated a lot due to the temperature in the warehouse.
IMC impressed me most not only because it was the company that my
group had presentation on, but also the enthusiastic staff of IMC.
Moreover, we met our previous tutor, Jasmine, there. She made me start
realizing that we should prepare to work overseas. That was really a big
surprise. IMC treated us with a lunch buffet. We could talk to the
staffs more freely under such informal environment. We learnt a lot
during the conversation. The Suntec City tour was an unforgettable
experience too such as the fountain and the panorama view of the whole
Singapore.
Other than the firm visits, we have gone to many different places.
Sentosa is really a beautiful place. The musical fountain there was
great. But for the food and shopping in Singapore, they were just the
same as in Hong Kong. This really disappointed me. All the things we
found there could also be found in Hong Kong but with a lower price.
This study tour also gave me a chance to know more classmates and
the advisors especially. I had the lessons with Peter and Dr. Tai
before but not with Jimmy. Peter and Dr. Tai were quite different when
they gave us lectures. Especially Dr. Tai, he brought us so much fun,
such as the song of “COCONUT”. Jimmy was very patient to answer all
our questions.
I think it would be better if there is a day off at the middle of
the trip because it was quite exhausted to have firm visits everyday. It
is easy to mix up what we have seen in different companies.
Before I finish my report, let me say a clear and loud thank you to
our advisors, Jimmy, Peter and Dr. Tai, for their advises throughout
the whole study tour, Thank You! 新加玻遊學團好玩, YEAH!
Yam Lok Man, Mandy, 02361226d, year 3, ISTL
Before the tour, I had visited DHL HK hub, TNT HK express centre, MTL, HIT,
OOCL and placement experiences in Panalpina and Beijing. During firm visits in
Singapore, I made a lot of comparisons between both countries in terms of
potential development, strategic location, competitiveness and talent.
TNT
There are many reasons behind for TNT and DHL setting up its hub in Hong Kong and
Singapore respectively. Only 4 hours and 7 hours are needed for a consignment
from Hong Kong and Singapore to be shipped to most of the Asian region. Although
the cost of doing logistics in both countries is very expensive, there are many
advantages for setting up a hub in Hong Kong or Singapore. They are effective
communication, extensive network, good accessibility, high technology. It is
believed that both countries possess similar and competitive characteristics. One
difference may be accessibility. Hong Kong is located at the heart of Asia and
the main gateway to Southern China while Singapore is located at the heart of
South East Asia and shorter period of time is required to travels from Singapore
to Australia than Hong Kong. It gives certain strategic considerations for
international logistics companies to set up a hub. Moreover, Freedom in Hong Kong
is better while the language speaking skills in Singapore is better than Hong
Kong.
Port of Singapore Authority
Since Singapore is well positioned in the heart of South East Asia and has
large hinterlands such as Thailand, Malaysia, Indonesia, etc, many shipping
companies choose Singapore as a transshipment hub because it is located at an
axial route. Hong Kong also possesses similar characteristics. Both places are
regarded as highly efficient places for conducting business. Unit cost in both
countries is very much higher than peripheral regions, but it is still a
preferred hub.
G&U Logistics
Chemical commodity is an important sector in shipping industry. According to
G&U logistics, many manufacturing factories have been set up in Singapore and
Singaporean Government actively promotes itself as a chemical hub. Hong Kong
is less likely to play an important role in this aspect. It is because most
companies in Hong Kong are private enterprise-orientated while most of
companies in Singapore are under the control of government.
Caterpillar Logistics Services
Services quality prevails over everything. Market segmentation, Quality
control like 6 sigma, importance on customer relationship are the thoughtful
inspiration in the seminar. Also, it is very important to ensure products /
service quality and all staff can understand and operate the whole system
easily. Simple is the best told by William will be bear in my mind.
Other companies such as Freight Links, Richland
Singaporean Government has actively involved in the logistics development such
as funding. Also, many firms we have visited are technology-driven logistics
providers, they are willingly to bear the risk and thus put substantial
investment in IT development. Also they have formed a quality team in
controlling and ensuring the service quality. Besides, Singaporean government
takes the initiative to promote environmental-friendly business which sharpens
and glamorizes the image of logistics. It is interested to see some trees are
planted in Singapore terminal that I have never seen in HK.
Personal Feeling
During the Singapore study tour, I made a lot of comparisons between Hong Kong
people and Singaporeans in terms of mindset, competitiveness, adaptability,
flexibility and language speaking skills. Here is the personal inspiration in
Singapore rather than comparison of logistics development. Background, culture
and education are important factors to distinguish and differentiate
Singaporeans. Successful logistics development in Singapore is rooted from
glorious culture development. Singaporeans are able to speak up to 4 different
languages and they use English for communication in their daily lives. So
their spoken English is more fluent than many Hong Kong students. Moreover,
there are 4 different nationals living in Singapore which is considered an
international city with multi-Asian and Western elements, it lets
Singaporeans more exposed to mixed culture and become more co-operative and
flexible.
Although the cost of doing logistics in both countries is very high, there is
no way Hong Kong and Singapore could compete with its neighbours by cutting
costs alone. To justify its significantly undeniable high levels of costs,
both countries must keep on improving value-added services. Technology and IT
are not the only way to improve the service. Innovation and quality services
are also contributing factors.
Improvement
As a year 3 student, I have engaged in two study tours. Certain improvements
have been made by concerted efforts by teachers. In the PRD tour, most of the
students played a passive role and were led by teachers. In the Singapore tour,
by forming planning committee, students played an active role and are like a
group of expertise in the site visits. Since students took the initiative,
surely they could benefit a lot from it.
Lee Wing Han, Teresa (03941259D)
Reflection on the Singapore Study Tour
Reflection on and inspiration from firm visits:
Through these fruitful and substantial firm visits, I have acquired
extensive knowledge on logistics, express and shipping lines services.
These can also widen my horizons in the field of logistics and let me
experience the real business world outside the classroom, which is more
practical, rather than just theoretical.
In the visit of G & U Logistics, the most impressive thing is the
demonstration of handling the leakage of chemicals. That is a company
mainly provides warehousing service for hazardous chemicals which puts
emphasis on safety, so there had a real show on how to deal with the
leakage of chemicals, that really shows efficient and professional to us
It’s really amazing! In addition, I also learnt that the Singapore
Government puts great emphasis on chemicals, so that’s why G & U
Logistics regards chemicals market as a niche market with growing
potential in Singapore and focuses freight forwarding in other countries
which without good safety regulations.
After the visit of TNT, I realize that there is a difference of TNT in
Singapore and Hong Kong. That is the elements of logistics and express
are merged into one company in Singapore where they are separated in
Hong Kong. That’s the reason why in the presentation of the company,
the manager there always emphasizes TNT is a “fully integrated express-
logistics service providers”, instead of just logistics. Furthermore,
we have visited its hub in airport, it provides a full picture for me on
the import & export process of the courier and parcels. One of the
things I have learnt is that there is the case of “Interline”, which
means in case of urgency, the parcels may not enter the hub and will be
transferred to another plane for transshipment. On the other hand, I
detected a problem concerning the system’s efficiency and effectiveness,
. there has no computer system for tracing the storage of parcels in
case if there is mis-sorting of parcels. It is because sorting is done
manually, so I think the chance of mis-sorting is quite high and a
serious delay will be caused without the computerized technology.
In the visit of IMC, I have a better understanding on pool concept which
is quite new in Asia, but not fresh in European countries. Also,
Floating Loader Facility (FLF) can act as a short-term solution to meet
rising demand which has less investment and capital costs, but with
acceptable loading rate, . 35,000 tons per day.
In this fast pacing century, efficiency is a crucial element in every
industry, especially our logistics industry as every second is cost.
Thanks to this trend, information technology plays a strategic role in
logistics. This can be demonstrated by the firms we have visited, as all
of them have impeccable integrated IT system. Apart from IT systems, the
logistics companies also put focus on people, including both employees
and customers. For instance, TNT will let its customers to define the
service levels in order to provide customers’ preferred services and
its people are having vertical knowledge on TNT. Also, Gates Rubber
Company has a long-term relationship with customers, . contract
rebate system. From the success of these companies, I understand that
people focus is of utmost importance for the company in providing
preeminent services for gaining good recognition.
Reflection on student exchange dinner:
Throughout the dinner with the students in Singapore, I realized that
there is a solicitous need for Hong Kong students to learn better
languages, including English and Putonghua. It is because the students
there can at least speak 3 types of fluent languages, this really
imposes a threat to us undoubtedly. In addition, I have a better
understanding on Singapore culture and history, . if the students are
subsidized by the Government for study, they need to work in Singapore
for at least several years for compensation The length of working period
depends on the amount of loan granted which is a different case from
Hong Kong where repay is the situation.
Comments on study tour:
The study tour involves all participants by dividing us into several
departments; I think this approach is good, as this can provide one more
chance for us to learn further, . techniques in communication and
organizing activities. These are essential for our career also.
Comments on Singapore tour:
This is the first time I have visited Singapore. Thanks to the green
plants alongside the pavement and road, it gives me a sense of comfort,
feeling fresh and green. As Singapore is domiciled by different races of
people, I think Singapore does not have a strong sense of its own
culture, that’s why I cannot tell the characteristics of Singaporeans.
Concerning the sightseeing, the Musical Fountain in Sentosa is really
fantastic and marvelous which is very nice and interesting. I enjoy it
very much!
Martin
In school, what you learn is the hardware of that particular aspect.
From the outside world, . language, presentation skill, manner and
many softwares, you need to manage them before you survive in the
business world.
In this tour, all of us have heard what are fluent English no matter
they are the speakers or residents there. You may say Singapore is a
multi-nation country, isn’t it in Hong Kong? It is not an excuse for us
not to speak fluent English. They speak English most of the time. How
about us? We speak English unless it is unavoidable. The differences in
attitude made us being uncompetitive and become an obstacle in our
future career.
It is an art to have a nice and smooth presentation. Compare with all
the speakers, you may guess the blueprint of a good presentation.
(Compare TNT and PSA would be a good example) Having a presentation in
a warehouse is my first ever experience. It is G & U Logistics that
shared this experience with me and also PSA just give us a very general
brief notes and then go to the port to have window site seeing is an
example how they rank our importance to her company.
In macro scale, Singapore government well planned for her future made
her successful in the past years. Work zones, school belts and
residential areas are well separated. Developments are mostly based on
her strength in the hub and airport.
Anyway, it is worthwhile to go to this study tour.
Wan Chung Man, Jess 03937904D
I gained a lot from the tour. In addition to substantial knowledge,
know-how of the industry, I acquired my way of personal improvement and
development. This is the most valuable gain from the tour to me.
From the learning point of view, I am not participative and active
enough to raise questions. One of the main reasons is that I cannot
digest the information given to me immediately. This is resulted from
the format of lectures we have in the University. We are usually
distributed with a set of note, therefore, we don’t have to process the
information during the lesson. This is no good for our future career. We
have to train our analytical ability that we are capable to raise key
questions in order to master the knowledge.
For personal improvement, I was gratified that I am an elected
committee member for the study tour. As the head of marketing department,
I have much involvement in organizing this activity. The main duty is to
deal with the travel agent. It is a challenging job for me, as the
responsibility is much on behalf of 38 participants to select the most
competitive travel agency. During the progress, I learned the skill to
communicate and things to be considered when making a deal. It is an
opportunity to expose myself to a real world when making a comparatively
large amount of money transaction. To be honest, the workload is quite
heavy, especially during the examination period. However, the success of
this tour is the most rewarding to the effort. What’s more is that all
committee members become more mature in carrying out meetings and
handling problems throughout the tour. Thank for all, including advisors
and our group members.
I realized that after one and a half year study under the Department
of Logistics, I learn less than what I should. I even don’t know the
operating environment of this industry. However, my interest towards
this industry has increased much more. I am confident that I will devote
more time to catch up with the deficiency in the coming semesters.
To conclude, the study tour is hard but at the same time it gives
me a valuable experience that mentioned above. I think study tour is a
“value-added process” towards our discipline of study. I am looking
forward to participating in this kind of tour again.
Lee Ka On 03347447D
Singapore, one of the dragonheads of Asian logistics, is where we
visited this time. At first, the study tour was no more than an ordinary
trip for me excepting the refund system. However, I was wrong. In the
early stage, when we were organizing the study tour, it was really a
hard time and serious. Since we needed to wake up early, did the thing
that we have never done, and, also, scolded by the advisors. At the
beginning, I was quite upset by this. However, it really helped me to
learn a lot. In the preparation stage, I learned the importance of
timeliness along with how to work as a team in an organization.
It was just a beginning, since I have learnt much more in the tour. The
technology of Singapore is always in the vanguard of Asia. In the first
firm visit, we visited a warehouse storing chemical products. The
warehouse was automated which I have never seen before. Moreover, the
cleaning process during leakage also broadened my view. I could also
visit different warehouses storing different kinds of goods like parts
of automobile, furniture, plastics products, electronics parts,
food……etc. To sum up, I learnt more in the operation of logistics,
like how TNT collect and express their cargo, how the side-loading lift
trucks and Automated Guided Vehicle Systems work, how the warehouse to
deal with lacking chicken during the exposure of bird flu. It was really
a valuable and unforgettable experience for me.
