ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뺭볃톧볒ꆭꆭ2001ꆤ5ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ췸싧뺭볃톧랢햹룅쫶ꇱ돂ꆡ죘ꆡ맹쿾커(쿃쏅듳톧,뢣붨쿃쏅361005)ꆡꆡ쯦ퟅ췸싧뺭볃뗄엮늪랢햹,뛔췸싧뺭볃톧뗄퇐뺿튲죕틦돉캪튻룶죈쏅뗄쇬폲ꆣ떫쫇,횱떽쒿잰캪횹,죔좻쎻폐탎돉튻룶폐믺뗄퇐뺿쳥쾵,뛠훖쿠맘뗄퇐뺿쓚죝뫍쿠쯆뗄톧뿆쏻돆늢듦,죝틗퓬돉믬쿽뫍컳뷢ꆣ놾컄쫔춼춨맽뛔맺췢폐맘쇬폲퇐뺿쿖ힴ뗄룅쫶뫍럖컶,쿲뛁헟쳡릩튻룶뷏캪쟥컺뗄퇐뺿싶싧,캪뷸튻늽뗄ꆰ췸싧뺭볃톧ꆱ첽쳖뗬뚨믹뒡ꆣ맘볼듊:Internet뺭볃톧ꆡ탅쾢믹뒡뷡릹뺭볃톧ꆡ뗧ퟓ짌컱뺭볃톧훐춼럖샠뫅:F49ꆡ컄쿗뇪쪶싫:Aꆡ컄헂뇠뫅:1003ꆪ5656(2001)05ꆪ0114ꆪ05틔Internet캪믹뒡뷡릹뗄췸싧뺭볃뗄랢햹,틽돶쇋탭뛠벼쫵짏뫍뺭볃톧짏뗄컊쳢ꆣ횱떽쒿잰캪횹,탭뛠맘폚뮥솪췸랢햹뫍췸싧뺭볃뗄퇐뺿릤ퟷ뚼쫇캧죆벼쫵뷸늽햹뾪뗄,웤붹뗣벯훐퓚췸싧릤뻟뫍믺훆뗄짨볆짏ꆣ떫쯦ퟅ췸싧뺭볃뗄짮죫랢햹,컞싛쫇뮥솪췸놾짭뗄뷸튻늽돉뎤,뮹쫇췸짏뺭볃믮뚯뗄뾪햹,뚼탨튪뺭볃톧풭샭뗄뷢쫍뫍횸떼ꆣ뷱쳬,폫췸싧뺭볃쿠맘뗄뺭볃톧헽퓚돉캪튻룶죈쏅뗄퇐뺿쇬폲ꆣ뺡맜죧듋,훁뷱췸싧뺭볃톧짐캴탎돉튻룶폐믺뗄쾵춳ꆣ퓚맺췢,뺭볃톧볒쏇뛔짦벰뮥솪췸뫍췸싧뺭볃랢햹뗄늻춬쇬폲뷸탐쇋쿠떱짮죫뗄퇐뺿,쏻돆뎣뎣훘뢴,뛸쪵볊뗄퇐뺿랶캧퓲폐쯹붻닦,떫폖룷폐닠훘ꆣ평폚췸싧뺭볃놾짭죔좻뒦퓚랢햹뗄맽돌떱훐,훁뷱쎻폐죋뛔헢킩쫵폯ퟷ좨췾뗄맦랶ꆣ헢퇹,퓚쪹폃훐,죋쏇뎣뎣늻볓쟸뇰뗘쪹폃헢킩쫵폯,헢컞틉룸샭싛퇐뺿뫍쪵볊펦폃뚼퓬돉뫜듳뗄삧쓑ꆣ틲듋,퓚뷸탐췸싧뺭볃톧뗄믹놾럖컶횮잰,컒쏇뗄훘튪릤ퟷ횮튻,뻍쫇돎쟥늻춬쓚죝뗄ꆰ췸싧ꆱ뺭볃톧횮볤뗄맘쾵,늢뛔쯼쏇볓틔뷧뚨ꆣ튻ꆢ퓧웚뗄췸싧뺭볃톧(TheEconomicsofNetworks)퓧퓚뷱쳬뗄췸싧뺭볃(믲헟쮵쫇쫽ퟖ뺭볃)돶냦횮잰,퓚뺭볃톧훐뻍틑뺭돶쿖쇋ꆰ췸싧뺭볃톧ꆱ헢튻톧뿆,폐쪱튲놻죋돆ퟷꆰ췸싧닺튵뺭볃톧ꆱ(TheEco2nomicsofNetworkIndustries),쯼쪵볊짏튻횱놻뮮맩퓚춨탅뺭볃톧(TheTel2ꆪ114ꆪ
ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡECONOMISTꆭꆭ2001ꆤ5ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡecommunicationEconomics)뗄랶돫훐,웤훐냼삨듓짏쫶ꆰ췸싧(닺튵)뺭볃톧ꆱ뗄퇐뺿돶랢,컷뛔뗧탅ꆢ뗧솦ꆢ붻춨(릫슷ꆢ쳺슷뫍몽뿕)뗈믹뒡짨랽뺭볃톧뷧뛔폫횮쿠맘떫폖닠훘늻춬뗄튻킩뺭볃쪩탐튵뗄뺭볃톧퇐뺿ꆣ횮쯹틔놻돆캪ꆰ췸싧뺭볃톧컊쳢뷸탐쇋퇐뺿,춬퇹튲돆캪TheEconomicof톧ꆱ,쫇틲캪헢킩탐튵릲춬뻟폐ꆰ췸싧ꆱ쪽뛸럇ꆰ뒹Networksꆣ쏀맺싩쪡샭릤톧풺쎽쳥쪵퇩쫒뒴쪼죋횱ꆱ(Vertical,틠돆ퟝ쿲쿠맘)뗄뺭볃뷡릹쳘헷ꆣ횮튻뗄NicholasEconomids뷌쫚폚1996쓪10퓂헢샠뗄췸싧뺭볃톧훷튪퇐뺿폫폐쿞풴뗄ퟮ폅엤퓚ꆶInternationalJournalofIndustralOrganizationꆷ훃쿠맘뗄뺭볃톧컊쳢벰쿠맘헾닟뗄훆뚨,웤훐뗄짏랢뇭쇋튻욪ꆶTheEconomicsofNetworksꆷ,뛔췸맘볼컊쳢횮튻뻍쫇뛔뷓죫헾닟뗄쳖싛ꆣ싧닺튵훐맣랺듦퓚뗄췸싧췢늿탔컊쳢뷸탐쇋짮죫뷓죫,폖놻돆캪뮥솪(Interconnection),쫇췸뗄첽쳖뫍럖컶ꆣEconomids뷌쫚듓뛔늻춬샠탍뗄싧컊쳢훐뗄튻룶뺭뗤룅쓮:떱쒳튻볒릫쮾퓚췸싧췸싧쯹뻟폐뗄릲춬뗄믹놾쳘헷ꆪꆪꆪ평솪뷡늻춬뷚훐헆컕ퟅꆰ욿뺱뮷뷚ꆱ(BottleneckLink),춨뎣튲뿉뗣뗄솴슷ퟩ돉,퓚웤뷡릹훐뻟폐튻룶만폐뗄쳘헷,틔뷐ퟶꆰ믹뒡짨쪩ꆱ(EssentialFacility)뗄쪱뫲,뇰벴췸싧뗄룷룶ퟩ돉돉럖횮볤쫇뮥늹뗄,뮻뻤뮰쮵,뗄릫쮾튪쿲쿻럑헟쳡릩럾컱뇘탫튪춨맽헢룶욿뺱튻룶췸싧쯹쳡릩뗄럾컱쫇평탭뛠뮥늹뗄돉럖ퟩ돉뮷뷚,솬뷓떽헢룶믹뒡짨쪩짏뗄쪱뫲,뻍돶쿖쇋뮥뗄ꆪꆪꆪ뾪쪼,붫쳖싛뗄붹뗣벯훐퓚평뮥늹탔틽랢솪ꆣ퓚늻춬뗄췸싧탐튵훐,평폚뷓죫컊쳢뗄벼쫵뗄췸싧췢늿탔컊쳢짏,럖컶쇋췸싧췢늿탔뗄살풴ꆢ쳘헷쫇늻춬뗄,뻟쳥뗄쫵폯튲폐쯹늻춬,뇈죧퓚뗧췸싧췢늿탔뛔췸싧럾컱뚨볛뫍쫐뎡뷡릹뗄펰쿬,탅튵훐놻돆캪뷓죫(떥쿲)믲헟뮥솪뮥춨(쮫쿲),늢붫웤쯻뺭볃톧볒뛔췸싧췢늿탔뗄퇐뺿뷸탐럖뛸퓚뗧솦릤튵훐퓲돆캪뒫쫤컊쳢,떫컊쳢뗄쪵훊샠,럖캪듓뫪맛쫓뷇뷸탐뗄뫍듓캢맛쫓뷇뷸탐뗄뚼쫇쿠춬뗄ꆣ퓚뷓죫컊쳢훐,ퟮ뫋탄뗄쓚죝뻍쫇럖컶ꆣ횮뫳Economids뷌쫚듓뛔췸싧췢늿탔뗄퇐뷓죫뚨볛,벴죧뫎뛔쒳훖ꆰ욿뺱ꆱ닺뗄쪹폃좷뚨뺿삩햹떽뛔볦죝ꆢ벼쫵뇪ힼ뫏ퟷꆢ뮥솪뫍뮥닙ퟷ탔돉놾뗄럖엤뫍럑폃뗄볆쯣,틔웚퓚붨솢튻룶폐킧컊쳢뗄퇐뺿,뷸튻늽첽쳖쇋쯼쏇뛔뚨볛ꆢ췸싧럾컱뗄뚨볛믺훆뗄춬쪱ퟮ듳쿞뛈뗘복짙쒦닁돉놾,쪵훊솿틔벰퓚늻춬뗄쯹폐좨뷡릹쿂뗄췸싧솴뷓볛횵쿖풴뗄ퟮ폅엤훃ꆣ뗄펰쿬ꆣ춬쪱Economids뷌쫚뮹횸돶,평폚헢킩돽쇋뷓죫뚨볛틔췢,퓚헢샠ꆰ췸싧(닺튵)뺭볃컊쳢뚼쫇뮥늹탔ퟷ폃뗄뷡맻,틲듋쪵볊짏뛔폚쓇톧ꆱ훐뗄쇭튻룶훘튪컊쳢뻍쫇뛔맦훆폫뺺헹뗄벤킩돊쿖돶뫜잿뗄뮥늹맘쾵뗄ꆰ뒹횱ꆱ닺튵,헢킩뺭쇒쳖싛ꆣ평폚췸싧탐튵만폐뗄벼쫵뺭볃쳘헷뫍췸볃맦싉춬퇹튲쫇쫊폃뗄ꆣ싧췢늿탔ꋙ뗄듦퓚,뎤웚틔살죋쏇죏캪췸싧탐튵폫잰튻훖ꆰ췸싧(닺튵)뺭볃톧ꆱ쿠뇈,뺡맜E2듦퓚맦쒣뺭볃뫍ퟔ좻슢뛏뗄쟣쿲,틲듋뺭볃톧볒conomids뷌쫚쯹퇐뺿쓚죝쫇헢샠ꆰ췸싧(닺튵)뺭쏇튻횱훂솦폚훆뚨룷훖맦훆훆뛈뫍랴슢뛏훆뛈늢볃톧ꆱ뗄믹뒡(췸싧닺튵뗄탭뛠럖컶뚼쫇듓췸싧췢뛔헢킩램맦뗄킧솦뷸탐럖컶,샽죧쏀맺AT&T릫늿탔뗄믹놾쳘헷퇜짺뛸살),떫쯻뗄퇐뺿쿔좻뎬풽쮾뗄럖닰튻횱쫇ꆰ췸싧(닺튵)뺭볃톧ꆱ럖컶훐뗄뺭쇋췸싧닺튵놾짭뗄퓋ퟷ,듓췸싧닺튵뗄뻟쳥럖컶뗤낸샽ꆣ뷼쓪살,평폚뺭볃쿖쪵뫍쿖듺뺭볃샭싛훐돩쿳돶살,뛸붫퇐뺿훘뗣벯훐퓚ꆰ췸싧ꆱ놾짭,뷶뗄랢햹ꆰ,췸싧(닺튵)뺭볃톧ꆱ뗄퇐뺿뾪쪼붫웤쳖듓췸싧쯹뻟폐뗄컯샭탔훊돶랢,쳖싛뻟폐췸싧탎싛뗄붹뗣듓훆뚨룷훖뺭볃램맦틆떽틽죫벤샸맦훆뫍쫐뎡뺺헹,틔붨솢튻룶듦퓚뛠훖뮥쿠뺺헹뗄ꋙ떱튻훖닺욷뛔폃뮧뗄볛횵쯦ퟅ닉폃쿠춬닺욷믲뿉볦죝쫐뎡뷡릹뗄훷쳢짏살ꆣ닺욷뗄폃뮧퓶볓뛸퓶듳쪱,뻍돶쿖쇋췸싧췢늿탔ꆣꆪ115ꆪ
ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뺭볃톧볒ꆭꆭ2001ꆤ5ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ첬뫍쳘헷(헢훖췸싧뿉틔쫇헦쪵뗄컯샭췸싧,튲뿉net뺭볃톧ꆱ랢햹웰살ꆣ틔쫇탩쓢뗄췸싧)뗄튻쟐뺭볃쾵춳뗄뺭볃톧컊쳢ꆣ1995쓪3퓂,쏀맺싩쪡샭릤톧풺퓚쏀맺맺볒듓뻟쳥쓚죝짏뾴,헢늿럖쏻캪ꆰ췸싧뺭볃톧ꆱ뗄쳖뿆톧믹뷰(NationalScienceFoundation)뗄횧돖싛퓚뫜듳돌뛈짏폖쫴폚닺튵ퟩ횯샭싛뗄쳖싛랶쿂,뻙냬쇋Internet뺭볃톧퇐쳖믡(aWorkshopon돫,튲뻍쫇쮵,웤쳖싛뗄훷튪쒿뗄쫇럖컶췸싧닺튵InternetEconomics)ꆣ믡뫳,평쏀맺톧헟.훐뗄뎧짌뷡릹뫍탐캪(뺭펪닟싔뫍쓚늿ퟩ횯)ꆢ쫐McKnight뫍붫믡짏뗄랢퇔룥뇠뎡뷡릹뫍퓋ퟷ뛸럇헻룶뻟폐췸싧쳘헷뗄믹뒡짨쪩ퟫ뛸돉ꆶInternetEconomicsꆷ튻쫩ꆣ퓚쫩훐,쫗듎탐튵뗄풴엤훃ꆢ헾뢮맦훆뫍탐튵뺺헹,헢헽쫇컒뇈뷏쏷좷뗘닻쫶쇋Internet뺭볃톧뗄뚨틥:Inter2쏇잰쫶뗄쓇샠ꆰ췸싧(닺튵)뺭볃톧ꆱ뗄퇐뺿훘뗣)ꆣnet뺭볃톧쫇튻쏅퇐뺿Internet럾컱쫐뎡뗄뺭볃뿉틔쮵,헢솽헟펦떱춬쪱쫴폚ꆰ췸싧뺭볃톧ꆱ뗄퇐톧,웤퇐뺿뗄훷튪쒿뗄뻍쫇쪵쿖뛔Internet훐뺿쇬폲,맺췢튲붫헢솽샠춬쪱춳돆캪ꆰ췸싧뺭볃ꆰ퓆ꆱꋙ뗄늿럖뗄뺭볃뷢쫍,얪쏷냗퓚췸싧횮ꆰ퓆ꆱ톧ꆱꆣ떫쫇헢솽헟횮볤쿔좻쫇듦퓚쟸뇰뗄ꆣ훐뺿뺹랢짺쇋쪲쎴,캪쪲쎴쯼믡듦퓚,틔벰쯼뗄맘뛾ꆢ볼뺭볃쳘헷쫇쪲쎴ꆣInternet뺭볃톧뺭볃톧뷧죏캪,Internet뺭볃톧쪵볊짏쫇ꆰ췸(Interneteconomics)싧뺭볃톧ꆱ뗄튻룶럖횧,짵훁룼폐죋냑쯼ퟷ캪춨탅ꆡꆡ뷸죫20쫀볍90쓪듺횮뫳,볆쯣믺췸싧(뫳살뺭볃톧뗄럖횧볓틔뾼싇ꆣ듓Internet뺭볃톧뗄훷퇝뮯돉캪Internet)뗄랢햹쪹뗃폐맘볆쯣믺췸싧튪퇐뺿랶캧살뾴,좷쪵죧듋ꆣ떫쫇평폚Internet뗄뺭볃톧컊쳢돉캪ꆰ췸싧(닺튵)뺭볃톧ꆱ뗄튻늿볈뫍웤쯻뗄춨탅췸싧뻟폐릲춬횮뒦,튲듦퓚웤ퟔ럖,ퟮ돵쫇맘폚뗧ퟓ볆쯣믺뗄뻖폲췸ꆢ맣폲췸뗄돉짭뗄쳘뗣,틲듋쯼퓚쒳킩랽쏦뗄퇐뺿뎬돶쇋풭살놾뫋쯣ꆢ쫕럑뇪ힼ뗄튻킩뺭볃톧쳖싛,뫳살훰붥퓶뗄춨탅뺭볃톧뗄랶돫,듓뛸쪹뗃ꆰ췸싧뺭볃톧ꆱ쿲볓떽뛔Internet럾컱볛룱ꆢ쮰쫕뫍럾컱쳡릩헟뺺잰랢햹쇋튻듳늽ꆣ헹뗈뗄럖컶ꆣ헢킩퓚뻶뚨뮥솪췸풴뗄폐킧엤평폚Internet놾짭뗄듦퓚뫍랢햹횻쫇뷼벸쓪훃ꆢ쳡룟뮥솪췸췸싧춶뗄믱샻쓜솦ꆢ훆뚨쫊떱뗄뗄쫂,맘폚쯼뗄뺭볃톧퇐뺿튲뻍뻟폐쿠떱뗄뻖쿞헾뢮헾닟랽쏦뗄퇐뺿훷쳢뚼놻뺭볃톧볒쓉죫쇋탔,웤퇐뺿훷쳢훷튪냼삨뛔펵죻뚨볛뗄쳖싛ꆢISPꆰ췸싧뺭볃톧ꆱ(룼뻟쳥뗘쮵,헢쫇ꆰ췸싧닺튵뺭볃죧뫎뻍뮥솪컊쳢뫍뛠횷뒫쫤럖엤돉놾뗈ꆣ춬쪱,톧ꆱ)뗄쳖싛랶돫ꆣ1999쓪3퓂퓚뫉삼승쳘떤듳퓚ꆶInternetEconomicsꆷ튻쫩훐,붫뗧ퟓ짌컱뗄뺭톧헙뾪뗄ꆰ췸싧뺭볃톧ꆱ맺볊퇐쳖믡짏,쇐죫뗄틩볃톧쳖싛튲몭룇퓚Inernet뺭볃톧횮훐,떫쯹짦늻쳢뻍냼삨ꆰ췸싧샭싛ꆱꆢꆰ뗧톶ꆱꆢꆰ틲쳘췸ꆱ(Inter2맣,ퟜ뗄살쮵,Internet뺭볃톧죔좻훷튪쫇듓In2net)폫ꆰ몽뿕퓋쫤쿟ꆱꆣternet럾컱볛룱뫍럾컱쳡릩헟뗄뺺헹랽쏦돶랢,퓚Internet틔뺪죋뗄쯙뛈쿲잰랢햹,췘햹떽퇐뺿폫폐쿞풴뗄엤훃ꆢInternet춶믱샻뫍쫊쫀뷧뗄룷룶뷇실뗄춬쪱,뺭볃톧볒쏇훰붥죏캪볌탸붫맘폚Internet뗄쳖싛럅퓚ꆰ췸싧뺭볃톧ꆱ뗄ퟜꋙ헢샯뗄ꆰ퓆ꆱ틢횸춨맽TCP/P킭틩쳡릩쫽뻝뒫쫤뗄췸훐톧뿆훐뷸탐횮췸(헢킩췸싧펵폐뛠훖쯹폐좨뷡릹)ꆣ평폚쪵볊뗄췸싧췘웋뷡,볌탸붫뮥솪췸벰웤쿠맘닺튵폫뗧솦ꆢ릹쫇쪮럖뢴퓓뗄,헢샯뗄ꆰ퓆ꆱ듺뇭쇋Internet뗄튻늿럖,퓚헢늿럖몽뿕ꆢ뗧톶벼쫵ꆢ맣능뗧쫓ꆢ쳺슷뗈짔쿔뒫춳뗄짺췸싧훐,쫽뻝춨맽뢴퓓뗄랽쪽쪵쿖쫤죫쫤돶,떫쫇폃뮧컞탨쇋뷢닺늿쏅럅퓚튻웰퇐뺿틑뺭늻뫏쪱틋쇋,캪쇋쫊펦퓚ꆰ퓆ꆱ훐뺿뺹랢짺쇋쪲쎴ꆣInternet뺭볃톧뗄튻룶훘튪쓚죝뻍쫇퇐뺿퓚ꆰ퓆ꆱ뗄쫽뻝뒫쫤맽돌훐뗄뺭볃톧컊쳢,틔쪵쿖풴뗄ퟮ폅Internet뫍췸싧뺭볃뗄잰뷸뷅늽,튻쏅탂뗄ꆰInter2엤훃,쳡룟쫐뎡퓋ퟷ킧싊ꆣꆪ116ꆪ
ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡECONOMISTꆭꆭ2001ꆤ5ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ떱뗄헾뢮헾닟폐맘뗄컊쳢ꆣ늽뗄퇐뺿,떫탅쾢믹뒡뷡릹뺭볃톧붫뇈Internet죽ꆢ탅쾢믹뒡뷡릹뺭볃톧(The뺭볃톧룼볓뎬풽춨탅뺭볃톧볲떥삩햹뗄췢퇓,헢ꆡ튻뗣좴쫇컣펹훊틉뗄ꆣEconomicsofInformationꆡ쯄ꆢ뗧ퟓ짌컱뺭볃톧(TheEcon2Infrastructure)ꆡꆡꆡꆡꆡ튲탭췸싧쪱듺뗄뺭볃톧뫍뒫춳뺭볃톧뗄튻룶ꆡomicsofElectronicCommerce)늻춬횮뒦뻍퓚폚쯼뇘탫쯦쪱룺짏벼쫵뫍뺭볃랢햹ꆡꆡ냩쯦ퟅ뛔Interntퟷ캪탅쾢믹뒡뷡릹뗘캻뗄뗄뇤뮯ꆣ췸싧뺭볃쪱듺,벼쫵뫍뺭볃놾짭뻍뒦퓚훊틉,풽살풽뛠뗄뺭볃톧볒죏캪쿳ꆶInternetEco2늻뛏뗄뇤잨횮훐,ퟷ캪웤뺭볃뷢쫍뗄뺭볃톧뇘좻nomicsꆷ훐쓇퇹,냑뗧ퟓ짌컱뺭볃톧쓚죝훃폚In2튲죧쫇ꆣ떱벼쫵뷧훐Internet춨탅뗄헦헽놾훊퓚ternet뺭볃톧횮쓚뗄ퟶ램쫇늻뿉좡뗄,쿠펦뗘돶랢짺ퟅ뇤뮯뗄쪱뫲,뺭볃톧볒쏇뾪쪼죏캪벴쪹쫇쿖쇋ꆰ뗧ퟓ짌컱뺭볃톧ꆱꆣ웤듺뇭ퟷ욷쫇쏀맺뗂뿋Internet뺭볃톧튲컞램췪좫랴펳췸싧쪱듺뗄뺭볃죸쮹훝듳톧뗄뺭볃톧볒SoonꆪYongChoiꆢDale쿖쪵,쒿잰퓚뺭볃톧훐돶쿖쇋폃ꆰ탅쾢믹뒡뷡릹뺭뫍쯹훸뗄ꆶTheEco2볃톧ꆱ좡듺Internet뺭볃톧뗄탂쟷쫆ꆣ돶쿖헢튻nomicsofElectronicCommerceꆷꆣ맘폚뗧ퟓ짌컱쟷쫆뗄풭틲떱좻퓚폚벼쫵뗄톸쯙랢햹ꆣ듓벼쫵짏뺭볃톧뗄룅쓮,Internet뺭볃톧뫍뗧ퟓ짌컱뺭볃뾴,쿂튻듺뗄췸싧춨탅붫뿉쓜믡죆맽뒫춳뗄뗧뮰톧쫇늻쓜믬쿽뗄솽룶뚨틥ꆣ뗧ퟓ짌컱뗄룹놾퓚폚췸싧믲폐쿟췸싧,뛸춨맽컀탇횱뷓붫쫽뻝뒫쯍떽쯼춨맽춨탅췸싧뫍뒫쫤쾵춳쪹뗃붻틗룼캪뇣뷝,룶죋볆쯣믺훐ꆣ헢퇹뗄컞쿟춨탅틑뺭뾪쪼맣랺펦퓚폚쯼ퟩ횯쫐뎡뫍뾪햹붻틗뗄랽쪽,벴춨맽뿉쫓폃폚탭뛠짌튵늿쏅훐,뇈죧톰뫴럾컱ꆢ틆뚯뗧뮰럾뮯뗄쫐뎡듺샭짌ꆢ쫽ퟖ닺욷뫍뗧ퟓ맽돌뷸탐붻틗ꆣ컱틔벰컀탇뗧쫓횮훐ꆣ춨맽뗍뿕뗘쟲컀탇뫍볆쯣헢퇹튻훖뺭볃맽돌뫍돐퓘쯼퓋ퟷ뗄벼쫵욽첨쎻폐믺훐뗄뫬췢쿟뒫룐웷,캴살뗄췸싧뷡릹뿉쓜늢늻뇘좻뫍폀풶뗄솪쾵ꆣ뺡맜평폚Internet뗄뾪럅탔탨튪틔폐쿟췸싧캪믹뒡ꆣ뺡맜쒿잰Internet퓚뫜뫍폃춾맣랺쪹뗃쯼쒿잰돉캪뗧ퟓ짌컱쯹톡퓱뗄쪹듳돌뛈짏죔좻쫇탅쾢믹뒡뷡릹뗄춬틥듊,떫쫇떱폃쎽뷩,헢쪹뗃죋쏇뎣뎣붫춨맽Internet뷸탐뗄쯹폐헢킩폐쿟췸싧뫍컞쿟췸싧뚼뇤캪쫽ퟖ췸싧짌컱믮뚯뗈춬폚뗧ퟓ짌컱ꆣ떫쫇쯦ퟅ벼쫵뗄랢늢쟒돉캪뿉뮥쿠닙ퟷ뗄췸싧쾵춳횮뫳,뷱쳬뗄폐햹,죎뫎튻훖쫽ퟖ춨탅쎽쳥뚼붫폐뿉쓜횧돖뗧ퟓ쿟솬뷓뗄Internet붫뷶뷶쫇탅쾢췸싧뷡릹뗄튻킡뮯쫐뎡뗄퓋ퟷ,Internet듓놾훊짏쮵뷶뷶쫇튻훖늿럖쇋ꆣ틔듋캪믹뒡,틔ꆰ탅쾢믹뒡뷡릹뺭볃톧ꆱ뗧ퟓ짌컱ퟮ돵퓋ퟷ쪱퓝쪱틀삵뗄믹뒡뷡릹,뗧ퟓ살좡듺ꆰInternet뺭볃톧ꆱ쯆뫵쫇뫜ퟔ좻뗄쫂ꆣ짌컱헢퇹튻룶뻟폐룯탂틢틥뗄쫐뎡탎쪽늻싛쫇붨떱탅쾢믹뒡뷡릹듓폐쿟춨탅췸싧랢햹캪룷훖솢퓚뫎훖믹뒡뷡릹짏뚼쓜릻듦퓚늢쟒웰ퟷ폃ꆣ믹늻춬뷡릹뗄냼삨컀탇뗧쫓뫍컞쿟춨탅췸싧퓚쓚뗄폚헢튻맛뗣,뗧ퟓ짌컱뺭볃톧쯹퇐뺿뗄,뻍쫇퓚헢ퟛ뫏탎쪽쪱,탅쾢믹뒡뷡릹뺭볃톧뻍늻뷶뷶냼삨퇹뗄튻훖쫐뎡짏,쫐뎡맽돌뫍닺욷랢짺쇋퓵퇹뗄폐맘뚨볛ꆢ풴엤훃뫍헾뢮맦훆뗈컊쳢쇋ꆣ폫퓧믹놾뇤뮯,쫐뎡닎폫헟퓚짺닺ꆢ펪쿺ꆢ쿻럑맽돌훐웚뗄ꆰ췸싧(닺튵)뺭볃톧ꆱ뗄랢햹쿠쯆,뺭볃톧볒펦떱뻍닺욷톡퓱ꆢ쫐뎡햽싔ꆢ볛룱훆뚨뗈뾼싇쓄킩풤닢웤럖컶훘뗣붫폐뿉쓜벯훐퓚죧뫎붨솢튻룶냼탂뗄펰쿬틲쯘ꆣ헢쿔좻뫍Internet뺭볃톧짵훁쫇몬늻춬샠탍췸싧쿠뮥뺺헹뗄믹뒡뷡릹쫐뎡짏ꆣퟜ탅쾢믹뒡뷡릹뺭볃톧쯹퇐뺿뗄췸싧닺튵뗄풴엤뗄살쮵,뺡맜ퟅ퇛뗣뫍닠훘뗣짐폐듽폚붫살뷸튻훃ꆢ쫐뎡뺺헹뗈듳늻쿠춬,쫇늻쓜쿠뮥믬쿽뗄ꆣꆪ117ꆪ
ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ뺭볃톧볒ꆭꆭ2001ꆤ5ꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡꆡ듓뗧ퟓ짌컱뺭볃톧뗄믹놾쓚죝살뾴,쯼쳖싛컱횮벱ꆣ탭뛠뺭볃톧볒헽퓚캪헢튻쒿뇪뛸얬솦ꆣ쇋퓚췸싧뺭볃쪱듺쫽ퟖ닺욷뫍쪵컯닺욷뗄뺭볃톧ퟮ뫳,횵뗃튻쳡뗄쫇,듓ꆰ췸싧뺭볃톧ꆱ뗄랢햹몬틥;쯼펦폃쇋믹뒡캢맛뺭볃톧샭싛,싛쫶뗧ퟓ붻살뾴,폐튻뗣쫇쿠떱쏷좷뗄:쫊폃폚뷱쳬뗄췸싧뺭틗쫐뎡짏뗄훊솿늻좷뚨탔ꆢ쫐뎡탅쾢ꆢ쫐뎡훐뷩뫍볃뗄뺭볃톧맦싉쪵볊짏퓚뫜듳돌뛈짏뚼쫇살ퟔ뒫탂뗄쫐뎡킧싊컊쳢;럖컶쇋퓚췸싧쪱듺쪮럖쏴룐춳뺭볃톧훐뗄믹놾풭샭,뛸늻쫇쿳튻킩컄헂훐쯹뗄냦좨컊쳢ꆣ춬쪱,뗧ퟓ짌컱뺭볃톧뮹쾵춳뗘뷸뛏퇔뗄쓇퇹,죏캪췸싧뺭볃쪱듺탨튪훘붨뺭볃톧탐쇋췸짏펪쿺ꆢ췸싧맣룦ꆢ탅쾢닩톯ꆢ닺욷닮뇰뚨쾵춳,뻉폐뗄뺭볃톧붫쫜떽쪱듺뗄엗웺ꆣ헽죧볛ꆢ뷰죚뗧ퟓ짌컱뗄뺭볃톧럖컶ꆣퟜ뗄살쮵,뗧ퟓShapiro뫍Varian퓚ꆶ탅쾢맦퓲ꆪꆪꆪ췸싧뺭볃뗄짌컱뺭볃톧쫇뛔튻룶싲싴쮫랽ꆢ닺욷뫍붻틗맽돌닟싔횸떼ꆷ튻쫩훐쯹쮵ꆰ:죧맻쓣맛달뗃떱,췸싧뺭뚼랢짺쇋놾훊탔룄뇤뗄쫐뎡뷸탐뗄캢맛뺭볃럖볃훐뗄탭뛠랽쏦뚼뿉틔퓚뻉뗄뺭볃훐헒떽ꆣꆱ탂뗄컶,쒿뗄쫇캪튻룶좫탂짌튵쒣쪽뗄랢햹뗬뚨솼뫃췸싧뺭볃톧늢늻쫇뛔뒫춳뺭볃톧뗄좫엌럱뚨,뛸뗄뺭볃톧믹뒡,늢뛔뗧ퟓ짌컱랢햹뗄햽싔잰뺰ퟷ쫇튻훖볌돐뫍랢햹,볈냼삨쇋뒫춳샭싛퓚췸싧뺭돶쇋풤닢ꆣ볃훐뗄퓋폃,폖냼삨쇋쳴햽뒫춳뺭볃톧뗄탂쮵램듓컒쏇뛔쿠맘뗄ꆰ췸싧뺭볃톧ꆱ뗄볲뷩뫍럖컶뫍탂샭싛,틔헢퇹뗄첬뛈뫍샭뷢좥뷸탐췸싧뺭볃훐뿉틔뾴돶,쒿잰,맘폚컒쏇헽퓚뺭샺뗄췸싧뺭톧뗄퇐뺿,닅쫇ퟮ쫊틋뗄ꆣ볃,짐캴탎돉튻룶쾵춳뛸췪헻뗄뺭볃톧샭싛쳥쾵,죋쏇횻쫇헫뛔췸싧뺭볃훐돶쿖뗄튻킩뺭볃쿖쿳뫍닎뾼컄쿗:컊쳢뷸탐쇋럖즢뗄ꆢ늻췪헻뗄퇐뺿ꆣ헢훷튪쫇틲\[1\]CarlShpairo,HalVarian1탅쾢맦퓲:췸싧뺭볃뗄캪췸싧뺭볃놾짭짐뒦퓚랢햹뗄돵웚,폐탭뛠뺭볃닟싔횸떼\[M\1]놱뺩:훐맺죋쏱듳톧돶냦짧,20001맦싉짐캴놻죋쏇랢뻲돶살,쯦ퟅ췸싧뺭볃뫍뗧ퟓ\[2\]SoonꆪYongChoi,,짌컱뗄랢햹ston1뗧ퟓ짌컱뺭볃톧\[M\1]놱뺩:뗧ퟓ릤튵돶냦짧,20001,탂뗄쫂컯붫늻뛏돶쿖,췸싧뺭볃톧놾짭뮹뒦퓚튻룶뚯첬랢햹뗄맽돌훐ꆣ\[3\헅]훱,죃ꆤ삭럡,낲ꆤ틗쮹쯾쪲1췸싧닺튵:맦훆떫쫇폫뺺헹샭싛\[M\1]놱뺩:짧믡뿆톧컄쿗돶냦짧,20001,늻싛퓵퇹,떱벼쫵뫍뺭볃놾짭랢햹떽튻\[4\],뚨뗄뷗뛎,뻍웈쟐탨튪쿠펦뗄뺭볃톧샭싛살횸틽nomics\[C\1]London,England:TheMITPress,19991뫍듸뚯벼쫵뫍뺭볃뗄쿂튻늽퓶뎤뫍삩헅ꆣ떱췸싧\[5\]듸살뗄ퟮ돵뿱죈맽좥틔뫳,떱죋쏇폖뾪쪼뮳틉쓇\[EB/OL\]1
