南京大学商学院
企业管理专业硕士研究生
《企业战略管理》课程
讲义和阅读材料
BUSINESS
STRATEGIC
MANAGEMENT
编者：贾良定
2003年·春
南京大学商学院企业管理专业硕士研究生
《企业战略管理》课程学习要求
授课教师：贾良定
一、讲授内容及方式（共计40课时）：
前 言：科学方法论（2-3课时）；
实践应用：讲解企业战略管理的基本逻辑和框架（6课时）；
第一专题：企业理论（12课时）；
第二专题：战略管理理论流派及发展历史（2课时）；
第三专题：波特的竞争战略理论（4课时）；
第四专题：以资源为基础的战略理论（4课时）；
第五专题：以能力为基础的战略理论（4课时）；
第六专题：以企业家注意为基础的战略理论（2课时）；
第七专题：战略类型及其逻辑（2课时）；
结 语：学生汇报学习心得（2-3周）。
二、考核方式：
本课程总评考核分两大部分：课堂讨论参与的积极程度与水平、课程小论文。各占总成绩的50%。
课堂讨论参与的积极程度与水平评价权保留于授课教师，主要考核学生是否认真阅读参考文献，并在此基础上进行发言讨论。在上台发言前，该组必须向老师提交1篇关于发言论文的读书笔记。读书笔记一般包括：所读论文的作者一般情况、主要学术贡献、论文或著作的主要思想及其结构、以及阅读者所作的评论。
演讲规则：(1)每次安排2组同学发言，每组同学限制在2名以内；(2)原则上，一节课安排一组发言，发言后学生讨论，教师点评；(3)课堂发言重点强调课堂前的合作；(4)提倡制作多媒体；(5)每组发言限制在25分钟之内，超过25分钟，请自动下台；(6)讨论时，每位发言者时间控制在3分钟内。
发言与讨论必须紧紧围绕所阅读的论文，绝不允许学生空谈。
学期结束的前1星期内每位同学必须上交该篇课程论文，教师在1个星期内（在学生放假离校前）向每位同学提出修改意见，每位同学应根据修改意见在假期中进行修改，并于下学期开学的第一个星期交回课程论文。
三、文献目录：
前言：方法论。（2-3课时）
Popper, K. P., “Scientific Method (1934).” in Miller, David, (ed.) Popper Selections. Princeton, .: Princeton University Press, 1985, -142.
Kuhn, Thomas S., “The Route to Normal Science.” in The Structure of Scientific Revolutions. Chicago: University of Chicago Press, 1996, -22.
第一专题：企业理论。（17课时）；
Young, Allyn A., “Increasing Returns and Economic Progress.” Economic Journal, December 1928, , , -542.
Coase, R. H., “The Nature of the Firm.” Economica, 1937, , -405.
Stigler, G. J., “The Division of Labor Is Limited by the Extent of the Market.” Journal of Political Economy, 1951, , -193.
Leibenstein, Harvey, “Allocative Efficiency vs. ‘X-Efficiency’.” American Economic Review, 1966, , -415.
Richardson, G. B., “The Organization of Industry.” Economic Journal, 1972. , -96.
Alchian, A. A. and Demsetz, H., “Production, Information costs, and Economic Organization.” American Economic Review, 1972, , -95.
Jensen, M. and Meckling, W., “Theory of the Firm: Managerial Behavior, Agency Costs and Ownership Structure.” Journal of Financial Economics, 1976, , -360. Reprinted with minor abridgements in Putterman, Louis, (ed.) The Economic Nature of the Firm: a Reader. Cambridge [Cambridge shire]: Cambridge University Press, 1986, -229.
Fama, Eugene, “Agency Problems and the Theory of the Firm.” Journal of Political Economy, 1980, , -307.
Nelson, Richard R. and Winter, Sidney G., “Organizational Capabilities and Behavior.” Chapter 5 of An Evolutionary Theory of Economic Change. Cambridge, Mass.: Belknap Press of Harvard University Press, 1982. Reprinted in Putterman, Louis, (ed.) The Economic Nature of the Firm: a Reader. Cambridge [Cambridge shire]: Cambridge University Press, 1986, -90.
Holmstrom, Bengt, “Moral Hazard in Teams.” Bell Journal of Economics, 1982, (2), -340.
Grossman, Sanford and Hart, Oliver, “The Costs and Benefits of Ownership: A Theory of Vertical and Lateral Integration.” Journal of Political Economy, 1986, (4), -719.
Klein, Benjamin, Crawford, Robert and Alchian, Armen, “Vertical Integration, Appropriable Rents, and the Competitive Contracting Process.” Journal of Law and Economics, 1978, , -326.
Hart, Oliver and Moore, John, “Property Rights and the Nature of the Firm.” Journal of Political Economy, 1990, (6), -1158.
Williamson, Oliver E., “Transaction Cost Economics.” in R. Schmalensee & R. D. Willig (Eds.), Handbook of Industrial Organization, 1989, , -82. Amsterdam: North Holland.
Chandler, Alfred D. Jr., “Organizational Capabilities and the Economic History of the Industrial Enterprise.” Journal of Economic Perspectives, summer 1992, , , -100.
Rajan, Raghuram and Zingales, Luigi, “Power in a Theory of the Firm.” Quarterly Journal of Economics, 1998, (2), -432.
Rajan, Raghuram and Zingales, Luigi, “The Firm as a Dedicated Hierarchy: A Theory of the Origin and Growth of Firms.” Working Paper 7546, NBER, 2000.
第二专题：战略管理理论流派及发展历史。（1课时）；
Mintzberg, Henry and Lampel, Joseph, “Reflecting on the Strategy Process.” Sloan Management Review, spring 1999, -29.
Rumelt, Richard P., Schendel, Dan and Teece, David J., “Strategic Management and Economics.” Strategic Management Journal, 1991, , -29.
第三专题：波特的竞争战略理论。（5课时）；
Porter, M. E., “How Competitive Forces Shape Strategy.” Harvard Business Review, March-April 1979. Reprinted in Michael E. Porter On Competition and Strategy, MA: Harvard Business School, 1991, -11.
Porter, M. E., “The Competitive Advantage of Nations.” Harvard Business Review, March-April 1990. Reprinted in Michael E. Porter On Competition and Strategy, MA: Harvard Business School, 1991, -89.
Porter, M. E., “Towards a Dynamic Theory of Strategy.” Strategic Management Journal, 1991, , -117.
Porter, M. E., “What Is Strategy?” Harvard Business Review, November-December 1996, -78.
Porter, M. E., “Clusters and the New Economics of Competition.” Harvard Business Review, November-December 1998, -90.
第四专题：以资源为基础的竞争战略理论。（5课时）；
Barney, Jay, “Firm Resources and Sustained Competitive Advantage.” Journal of Management, 1991, , , -120.
Wernerfelt, B., “A Resource Based View of the Firm.” Strategic Management Journal, 1984, , -180.
Hall, R., “The Strategic Analysis of Intangible Resources.” Strategic Management Journal, 1992, , -44.
Amit, R. and Schoemaker, P. J., “Strategic Assets and Organizational Rents.” Strategic Management Journal, 1993, , -46.
Peteraf, M. A., “The Cornerstones of Competitive Advantage: A Resource-Based View.” Strategic Management Journal, 1993, , -91.
第五专题：以能力为基础的竞争战略理论。（3课时）；
Prahalad, C. K. and Hamel, G., “The Core Competence of the Corporation.” Harvard Business Review, May-June 1990, -91.
Hamel, G., “The Concept of Core Competence.” in Hamel, G. & Heene, A. (eds), Competence-based Competition. Baffins Lane, Chichester: John Wiley & Sons, 1994, -33.
Stalk, George, Philip Evans and Lawrence E. Shulman, “ Competing on Capabilities: The New Rules of Corporate Strategy.” Harvard Business Review, March-April 1992, -69.
Nonaka, Ikujiro, “The Knowledge-Creating Company.” Harvard Business Review, November-December 1991, -104.
第六专题：以企业家注意为基础的战略理论。（3课时）；
Ocasio, W., “Towards an Attention-based View of the Firm.” Strategic Management Journal, 1997, , -206.
Westley, F. & Mintzberg, H., “Visionary Leadership and Strategic Management.” Strategic Management Journal, 1989, , -32.
Collins, James C. and Porras, Jerry I., “Building Your Company’s Vision” Harvard Business Review, September-October, 1996, -77.
第七专题：战略分析过程及其类型。（1课时）；
Mintzberg, H., “Generic Business Strategies.” in Mintzberg, H. & Quinn, J. B., (Eds.) Readings in the Strategy Process. Upper Saddle River, .: Prentice Hall, 1998, -92.
Mintzberg, H., “Generic Corporate Strategies.” in Mintzberg, H. & Quinn, J. B., (Eds.) Readings in the Strategy Process. Upper Saddle River, .: Prentice Hall, 1998, -351.
附录1：根据Academy of Management Journal的1992年12月号和Strategic Management Journal的1999年2月号上各一篇评价性论文，世界最好的前20本管理学学术期刊是：
Academy of Management Journal, December 1992, , P934
Strategic Management Journal, 1999, , P289
Administrative Science Quarterly
Academy of Management Journal
Journal of Applied Psychology
Organizational Behavior and Human Decision Process
Strategic Management Journal
Academy of Management Review
Personal Psychology
Industrial and Labor Relations Review
Industrial Relations
Journal of Management
Decision Science
Journal of Occupational Psychology
Journal of Applied Behavioral Science
Journal of Management Studies
Management Science
Human Relations
Journal of International Business Studies
Harvard Business Review
Journal of Vocational Behavior
Journal of Organizational Behavior
Journal of Applied Psychology
Academy of Management Journal
Administrative Science Quarterly
Organizational Behavior and Human Decision Process
Strategic Management Journal
Academy of Management Review
Personal Psychology
Harvard Business Review
Human Relations
Industrial and Labor Relations Review
Journal of International Business Studies
Management Science
Research in Organizational Behavior
Journal of Management
California Management Review
Journal of Vocational Behavior
Long Range Planning
Journal of Management Studies
Organization Science
Industrial Relations
附录2：Classic Books
*Andrews, . (1971) The Concept of Corporate Strategy. Homewood, IL: Dow Jones-Irwin.
Aldrich, Howard (1979) Organizations and Enviornments. Englewood Cliffs, NJ: Prentice Hall.
Ansoff, . (1988) Corporate Strategy. New York: McGraw-Hill.
Argyris, C. & Schon, . (1978) Organizational Learning. Reading, MA: Addison-Wesley.
*Barnard, . (1938) The Functions of the Executive. Cambridge, MA: Harvard University.
Bain, . (1956) Barriers to New Competition. Cambridge, MA: Harvard University Press.
Berle, . & Means, . (1933) The Modern Corporation and Private Property. New York: Macmillan.
*Burns, T. & Stalker, E. (1961) The Management of Innovation. London: Tavistock.
Buzzell, . & Gale, . (1987) The PIMS Principles. New York: The Free Press.
Caves, R. (1977) American industry: Structure, Conduct, Performance. Englewood Cliffs, NJ: Prentice Hall.
*Chandler, . (1962) Strategy and Structure. Cambridge, MA: MIT Press.
Cyert, . and March, . (1963) A Behavioral Theory of the Firm. Englewood Cliffs, .: Pentice Hall.
Fayol, Henri (1930) General and Industrial Management. Geneva: International Management Instittute.
Fredrickson, James W. (1990) Perspectives on Strategic Management. New York: Harper Business.
Hamel, G. & Prahalad, . (1994) Competing for the Future. Boston: Harvard University Press.
Hannan, . & Freeman, J. 1989. Organizational Ecology. Cambridge MA: Harvard University Press.
Kaufman, Herbert (1960) The Forest Ranger: A Study in Administrative Behavior. Baltimore: Johns Hopkins Press.
Knight, F. (1921) Risk, Uncertainty, and Profit. New York: Houghton Miffflin.
Lawrence, . & Lorsch, . (1969) Organization and Environment. Homewood, IL: Irwin.
March, . & Simon, . (1958) Organizations. New York: John Wiley.
McGregor, Douglas (1960) The Human Side of Enterprise. New York: McGraw Hill.
*Miles, . & Snow, . (1978) Organization Strategy, Structure, and Process. New York: McGraw-Hill.
Mintzberg, H. (1973) The Nature of Managerial Work. New York: Harper & Row.
Mintzberg, H. (1979) The Structuring of Organizations. Englewood Cliffs, NJ: Prentice Hall.
Mintzberg, H. (1994) The Rise and Fall of Strategic Planning. New York: The Free Press.
Nelson, . & Winter, . (1982) An Evolutiuonary Theory of Economic Change. Cambridge, MA: Harvard University Press.
*Penrose, . (1959) The Growth of the Firm. New York: Wiley and Sons.
Pettigrew, Andrew (1973) The Politics of Organizational Decision Making. London: Tavistock.
Pfeffer J. & Salancik, . (1978) The External Control of Organizations: A Resource Dependence Perspective. New York: Harper & Row.
*Porter, . (1980) Competitive Strategy. New York: The Free Press.
*Porter, . (1985) Competitive Advantage. New York: The Free Press.
Quinn, James B. (1980) Strategies for Change - Logical Incrementalism. Homewood, IL: Irwin.
Rumelt, . (1974) Strategy, Structure and Economic performance. Cambridge, MA: Harvard University Press.
Rumelt, ., Schendel, . & Teece, . (1994) Fundamental Issues in Strategy. Boston: Harvard Business School Press.
*Schumpeter, . (1934) The Theory of Economic Development. Cambridge, MA: Harvard Press.
Selznick, P. (1959) Leadership in Administration: A Sociological Perspective. New York: Harper & Row.
Simon, . (1945) Administrative Behavior. New York: The Free Press.
Steiner, . (1979) Strategic Planning: What Every Manager Must Know. New York: The Free Press.
Stopford, J. & Wells, . (1972) Managing the Multi-National Enterprise. New York: Basic Books.
Taylor, . (1947) Scientific Management. New York: Harper.
Thompson, . (1967) Organizations in Action. New York: McGraw Hill.
Woodward, J. (1965) Industrial Organization: Theory and Practice. New York: Oxford University Press.
Weber, M. (1964) The Theory of Social and Economic Organizations. New York: The Free Press.
Weick, K. (1969) The Social Psychology of Organizations. Reading, MA: Addison-Wesley.
*Williamson, O. (1975) Markets and Hierarchies. New York: The Free Press.
* One of our “Top Ten Classics”
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