ሹ24ज ֻ4௹༆ଲቂ࿐ჽ࿐Б!ᅽ࿐ഠ߶॓࿐ϱVol 24No 42003୍4ᄅJournalofSouthwestUniversityforNationalities PhilosophyandSocialSciencesApr 2003ᇏࡗഅஇ࣮ᇏ֥ඹն༂付 勇(༆ଲቂ࿐ჽࣜ࠶აܵ࿐ჽ,ඹԫӮ610041)ᅋေ:ݓଽ֥ᇏࡗഅஇ࣮ၘ౼֤ਔޓ؟Ӯݔ,ᇏࡗഅஇ࣮ᇏಏթᄝሢ༯ਙ༂:ಪູᇅᄯഅஇაᇏࡗഅஇᚾ໋ٳૼ,ु҂֞ؽᆀᆭࡗૡ్֥৳༢;ಪູᇏࡗഅஇࣼ൞ਬ൲അஇ,֝ᇁᇏࡗഅஇ࣮ᇏၛொۀಆགྷའᇗ;ಪູᇏࡗഅஇࣼ൞ᇏࡗഅӁஇ,ޭ൪ᇏࡗഅஇᇏቋູᇗေ֥҆ٳ ᇏࡗഅڛༀஇ;ಪູཧ൲ܿଆ൞ཋᇅݓଽᇏࡗഅஇؿᅚ֥ᇶေၹ,ु҂֞ࣜႏٚൔҌ൞ᇅჿݓଽᇏࡗഅஇؿᅚ֥ܱၹbܱՍ:ᇏࡗഅஇ;Ӂஇ;ڛༀஇ;ཧ൲ܿଆᇏٳোݼ:F710 ໓ངѓ്:A ໓ᅣщݼ:1004 3926(2003)04 0201 06 ᇏࡗഅஇႻӫູದஇaሱႵஇ,൞षؿਔֻ၂۱ၛሱ࠭ሳଁ֥,ଢభ༆غථഅြࣩᆚؿᅚ֞၂קൈ௹֥Ӂb ݢ٤ሰ!ຓԥ90%ၛഈ֥അၛሱ֥࠭இԛ൲bݓຓሱႵඪ∀ᇏཿ,֡#සದႵܚࣵᆀ,ശۀമ,მग़മஇ֥Ӯۿؓݓଽ֥ྸ؟࿐ᆀބఒြӁളਔఓؿ,ࣈ,ູࣵമૅ,࿇ᇃമۚb∃ᆃ֥#ᇃ∃൞്љૌٴٴೆ֞ᇏࡗഅஇ֥࣮ބൌᇏb൞,ࣵࡅ֥இb ުݱ!ٮӉٜԮ∀ᇏඪ,#൧ᇏႵᆰ֞ࣂ฿,ؓᇏࡗഅஇ֥ં࣮ಯ๔ᄝ၂۱,࿇၂ޯႿබ∃bᆃ൞Ӯე#࿇ޯ࠶ൗ∃֥ࢠ֥֮ࢨ؍,ߎႵྸ؟໙ีླေӳౢ;ᇏࡗഅஇႮট,#ޯ∃൞֒ൈᆃ၂#∃ྛ၄֥இbนᄝݓఒြൌᇏѩໃ౼֤ն֥,ᆃაൌಌӔଌ,୍༆ν၂໊ྠᇒ֥֗௫ϰ߂ਔ၂ږ֗ᅗํكંᆷ֝Ⴕሢૡ్֥ܱ༢bေᆇᆞൌགྷᇏࡗഅ෬֥߂,์ᄝ१,Ⴈটᅱᗦܤग़,ളၩರၭஇᄝݓଽ֥ॹaࡲूؿᅚ,ᇏࡗഅஇ֥ંྖੈbКස࠶ଲਾࡅۿڏᆌ௫ᇅቔ֥ϰႆܼ࣮сྶႵ۷؟֥bᄝݓଽႵܱᇏࡗഅஇ֥,ۡᆞᇏख़ႵϢ֘ူ,ਆҧඑ#ಪభϢ࣮აൌᇏ,Ⴕ၂ུհ༂֥ಪ്,Ч໓ࣼఃᇏ֥ࠫظູ࠺∃,༯ྛ໓ሳ,#൬ઙഈ֩ۑ,่ᄯۿڏ۱໙ีࣉྛฐ༅,ຬିູ۷؟ܱྏᇏࡗഅஇ֥༥ᆌ,҂༂ᅍჽႨ,ग़ሇა,ٔљႵࡆಟb౨࠺ಥቔႄზᆭሆbϢb∃ᄝՎ,#Ϣظ∃ູਾࡅᆌ௫֥இѓ്bႵ༂၂:ᇅᄯഅஇაᇏࡗഅஇᚾ໋ٳૼ300؟୍ൎ֥#ಥถ∃ူ,ॖၛඪದ҂ᄝᇏࡗഅஇ֥࣮ᇏ,ྸ؟࣮ᆀؓᇏࡗഅᆩ,#ಥถ∃ᆃ၂ࣁሳᅱஇࣂ฿ಯဲളߩbஇ֥ଽݤაຓໃቓษંࠇษંࢠഒ,္ྸᄝ൞,གྷսၩၬഈ֥ᇏࡗഅஇ֥ԛགྷބؿᅚ҂ݖૌुট,ᇏࡗഅஇ൞҂ሱૼ֥b൞,ႮႿᇏ100؟୍ൈࡗb1892୍ႇݓઑغ॓܄ඳ൮ՑႨሱࡗഅஇაᇅᄯഅஇᆭࡗ֥ٳ൞ษંa࣮ᇏႵஇު,ᇏࡗഅஇᄝ༆ٚؿղݓࡅᇯࡶ௴ࠣࡗഅஇ֥ࠎԤ,ၹՎ,ٳਆᆀᆭࡗ֥ҵљ٤ӈܼb1928୍ႇݓᇷ֥ઔിϤࠊࠢषཧ൲ఃсေbሱႵஇ#഼ۚ∃അ,གྷᄝھࠢ෮උ֥ಆ҆۴ऌ൧ӆႏཧህࡅ٣০௴!॓หী֥קၬ,ٳ෮ཧ൲֥ಆ҆ӁᆺႵ၂۱இ#഼ۚ∃bஇ൞၂ᇕӫaඌეaѓ࠺aژݼࠇഡ࠹ࠇ൞ૌ1979୍,ૅݓቋն֥ਬ൲അᆭ၂༆غථ(Sears)֥ቆކᄎႨ,ఃଢ֥൞ӁࠇڛༀљႿࣩᆚ൬۠ರ௹:2002 12 20ቔᆀࡥࢺ:ڱႧ,ଳ,༆ଲቂ࿐ჽࣜ࠶აܵ࿐ჽࢃഽ,ᇶေՖ൙ఒြܵა൧ӆႏཧ࢝࿐ބ॓۽ቔb
202西南民族学院学报!哲学社会科学版第4期ᆀbՖЧᇉഈࢃ,இିяљཧ൲ᆀࠇᇅᄯᆀ,∃֥இႚႵᆀ,ھ܄ඳࡼᆃུஇྸॖ۳ྸ؟இ൞ཧ൲അࠇᇅᄯഅؓܓઙᆀ֥၂ᇕӵ୶bοஇളӁ҂Ӂ֥ఒြႨ,Ֆᇏ౼֤ऍն֥൬ၭb݂උಃ߃ٳ,இॖٳູᇅᄯഅஇaᇏࡗഅஇૌࡼᇅᄯഅ֥இӫֻູ၂ٚஇ,ᇏࡗഅஇބྸॖஇᇕbႮᇅᄯഅԷࡹaႚႵބ॥ᇅ֥ӫֻູؽٚஇ,ྸॖஇӫֻູٚஇbᆃஇӫູᇅᄯഅஇ;طႮᇏࡗഅԷࡹaႚႵބ॥ᇅૌሢᇗษંֻ၂ٚބֻؽٚஇb֥இູᇏࡗഅஇ;Ⴎ٤ᇅᄯഅ٤ᇏࡗഅԷࡹa؎၂۱இ൞ᇅᄯഅஇߎ൞ᇏࡗഅஇ,ႚႵބ॥ᇅֻ֥ٚஇӫູྸॖஇ,ྸॖஇႋ༵؎இႚႵᆀ൞ᇅᄯഅߎ൞ᇏࡗഅbႵൈ,Ⴛࢡஇሿਧࠇሿࢹ,൞இႚႵᆀࡼሱ֥࠭இᆃ൞ࡥֆૼਔ֥൙౦,Ⴕൈಏѩ҂ପဢౢԣbགྷ൱Ⴭஇ൳ਵದ(ᇅᄯഅࠇᇏࡗഅ)Ⴈ,இ൳ൌളࠃᇏ,Ⴕ҂ഒఒြ࠻ႵളӁᇅᄯြༀ,ႻႵਵದཟஇႚႵᆀᆦڱ၂ק֥ႨٮႨb#֨༟ਫ਼∃ؿࠇਬ൲֩ሇ൲ြༀ,ᆃোఒြႋඋႿᇅᄯഅߎ൞(Durhill)இႚႵᆀఏࡅႿ࿒,ႮႿીႵളӁᇏࡗഅ?ᇅᄯഅ๙ݖభཟ၂ุ߄,ॖၛࣉೆੀ๙ଳൖڛልაଳൖཐඣ֥ህඌބࣜဒ,ھஇႚਵთ;ᇏࡗഅ๙ݖުཟ၂ุ߄,ॖၛࣉೆളӁᇅᄯႵᆀࡼᆃ၂இྸॖ۳ః܄ඳႨႿളӁଳൖڛልਵთbᄝᇅᄯഅބᇏࡗഅᆭࡗ,ѩᚾ໋ٳૼ֥ࢸބཐඣ֩Ӂbְථୄ܄ඳ൞#అ∃a#ിሰཌbᇅᄯഅაᇏࡗഅ֥ܱ༢ॖႨ༯ཁൕ: ၂۱ఒြ൞ᇅᄯഅߎ൞ᇏࡗഅ,ॖၛՖఃြༀϤࠊ(གྷູषषϤࠊࠢܢٺႵཋ܄ඳ),ၛഅ൬ೆᇏሇ൲൬ೆაᇅᄯြༀ൬ೆٳљᅝႵ֥б২টြູ,ࠒࠞཟളӁਵთຉᅚ,ൌགྷਔՖ#భ߃ٳbೂݔఒြളӁᇅᄯြༀ൬ೆӑݖሹြༀ൬ೆުӌ∃֞#ളӁᄝࢍބࡾᆄaཧ൲ᄝಆݓ∃֥ྍ֥50%֥б২,ૌࡼᆭӫູᇅᄯഅ,ّᆭ,ᄵ۬अbൎഈ,ၛሇ൲ູᇶ࡙ႏളӁᇅᄯ֥ᇏࡗഅӫᆭູᇏࡗഅbՂᇅᄯഅ֥൬ೆಆ҆ࠇधն҆ٳটޓ؟,ೂКࣘಥถူaഈݚ֥ߛࣁ,ၛࠣሱႿളӁᇅᄯြༀ,Ղᇏࡗഅ֥൬ೆᄵಆ҆ࠇधն؟ඔ֥ҔႂڛༀఒြbՎຓ,གྷᄝ֥ྸ؟նਬ൲҆ٳটሱႿሇ൲ြༀbགྷᄝݓଽ؟ඔᇅᄯഅඋႿՂഅ္Ֆ൙၂ུളӁᇅᄯြༀ,ೂགྷӆᇅቔׄaࡆᇅᄯഅ,ఒြ҂ടࠣؿࠇਬ൲ြༀbᇅᄯູᇶሇ۽ൊbՂᇏࡗഅ൞ؓࣜཧ֥Ӂ҂ቓޅ֥ള൲ູڣ֥ᇅᄯഅࠇ؟ࠇഒֹടࠣؿࠇਬ൲ሇ൲ြӁaᇅᄯaࡆ۽,൞ቓ၂ᇕሇ൭ࢌၞ(෮໌Ϭሆༀbೂౝ֛ݚغࠢ,ࡼჰটႮսഅࠇؿഅປࠇϬདሰ)b؟ඔ֥ᇏཬਬ൲അႵඋՎো,ೂӮ֥ြༀ,གྷᄝڿႮሱ࠭টቓ,ൈ۷؟ֹടቀਬᄖࠊ,ህછb൲ြༀ(ೂྖϷݚغӁህછ);ඹԫಆྖఒြՖᇅᄯഅაᇏࡗഅ֥৵࿃௴༢֥ٳ༅ᇏॖၛुࠢ,ᇶေՖ൙ࣵোӁ֥ളӁᇅᄯ,ൈࣜႏႵԛ,ఒြ֥࢘ॖିᄝᇅᄯഅބᇏࡗഅᆭࡗሇߐ,ࣵaնਬ൲അӆ֩ြༀbሇ൲ູᇶᇅᄯູڣ֥֒ఒြඋႿᇅᄯഅൈ,ఃႚႵ֥இࣼ൞ᇅᄯഅᇏࡗഅ,Ⴕਆᇕ౦ྙ:၂ᇕ൞Ⴎݖಀ֥ᇅᄯഅሇ߄இ;֒ఒြඋႿᇏࡗഅൈ,ఃႚႵ֥இࣼඋႿᇏطট,ᇅᄯഅ๙ݖ҂؎ࡨഒളӁᇅᄯြༀࠇᄹࡆሇࡗഅஇbᇅᄯഅஇაᇏࡗഅஇѩ҂൞ᚾ໋ٳ൲ြༀэӮਔᇏࡗഅb#∃ڛልఒြ,๙ݖԛૼa҂ཌྷۄ,֥ؽᆀᆭࡗ൞ॖၛཌྷሇ߄֥b֒൲ളӁᇅᄯြༀ,ྍࡹڛልཧ൲৵෭Ӯູਔᇏࡗᇅᄯഅ၂֊ሇэູᇏࡗഅൈ,ఃჰႚႵ֥ᇅᄯഅഅbਸ਼၂ᇕ౦ঃ൞,ჰট֥Ղᇏࡗഅ๙ݖުཟ၂ุஇࣼဆэູᇏࡗഅஇ;֒ᇏࡗഅ၂֊ሇэູၛᇅ߄,ࡼఃԨ࢘റೆളӁᇅᄯਵთ,Ӯູၛഅູᇶ࡙ᄯြༀູᇶൈ,ఃჰႚ֥ᇏࡗഅஇࣼሇэູᇅᄯႏളӁᇅᄯ֥ᇏࡗഅbԷࡹႿ1937୍֥ഈݚषषഅஇb
第4期付 勇 中间商品牌研究中的四大误区 203༂ؽ:ᇏࡗഅஇࣼ൞ਬ൲അஇ෮ႚႵ֥இbஆൗࢸ500఼൮໊֥ૅݓਬ൲അᄝ֒భᇏࡗഅஇ࣮ᇏ,၂ิ֞ᇏࡗഅغઑ,ఃЧദ֥ӫ#غઑ∃(W-Mart)ࣼஇ,ޓ؟࣮ᆀࣼ҂ࣜၩֹႨਬ൲അஇսูਔᇏ൞இ,ႚႵ֥ႂਘஇ#ૅݓॖ∃ু୍ཧ൲ӑࡗഅஇbᇏࡗഅஇაਬ൲അஇ҂ࡆၛٳ֥ݖ10ၡܷbႇݓቋն֥ਬ൲ࠢઔിϤࠊࠢ,ࢲݔ൞֝ᇁၛொۀಆ,֝ᇁؓᇏࡗഅஇ֥ଽݤࠣఃஇ#഼ۚ∃൞ࣜႏ֥෮ႵӁ֥இຓ҂ିሙಒಆ૫ֹٳ༅ބϜb൙ൌഈ,οᅶᇏӫbૅݓਬ൲അ༐غථ(Sears)܄ඳࣜႏ֥ӁࡗഅՖ൙֥ြༀ,ॖၛϜᇏࡗഅٳູؿഅބਬ൲90%ၛഈ൞ႨఃሱႵஇ,Ⴕ#۽ࢄ∃இ۽അ,ᇏࡗഅஇ္ॖၛٳູؿഅஇބਬ൲അऎa#ड़ଉغ∃இఖऎa#ຘ఼∃இӽ֩bݓଽ֥இbਬ൲അஇࢠᆩ֥Ⴕ:Кࣘಥถူ֥#ಥؿഅஇ൞ᇶေ൬ೆটሱႿؿြༀ֥܄ඳถ∃,Кࣘಆऊ֣ो֥#ಆऊ֣∃aഈݚषषڛል෮ႚႵ֥ሱႵஇbؿഅஇॖၛٳູਆো:Ԯ֥#षष∃aݓૅఖ֥#ݓૅ∃a්ୡఖ֥#්ؿഅஇބྍྖؿഅஇbԮؿഅՖ൙ୡ∃a৳ӑ൧֥#৳∃ࠣఃႚႵ֥#ࡦ∃Ӂ֥ઙછ,҂Ֆ൙Ӂഡ࠹aषؿࠃ,္҂ᄝஇ֩֩b෮ࣜཧ֥Ӂഈյഈሱ֥࠭இাႆbԮؿഅ༂:ᇏࡗഅஇࣼ൞ᇏࡗഅӁஇ֥இ๙ӈ൞ؿഅ֥ఒြӫࠇѓᆽbݖಀ,ݓᄝᇏࡗഅஇ֥࣮ᇏ,ྸ؟࣮ᆀಪູ,ؿଽ֥ؿြༀႮಆݓࠫն၂ࠩؿᅟ॥ᇅ,۲္ֹᅚᇏࡗഅஇࣼ൞ؿᅚᇏࡗഅӁஇ,࣮ᇏࡗႵؽࠩࠩؿఒြ,ྙӮႵ႕ཙ৯֥ሱႵஇഅஇࣼ൞࣮ᇏࡗഅᄝሱ࠭ࣜႏ֥ӁഈႨሱ֥ಏޓഒbުটؿြ٢ष,ႻྙӮਔ၂ུᆩႵஇ֥໙ีbᆃᇕಪ്൞ޓோ૫֥,ၹູᇏࡗഅ֥սؿഅ,ೂ#ᆢϤ໓∃,֩Ⴕਔሱ֥࠭இஇοᅶႨሑঃބٓຶॖٳູӁஇބڛༀӫbሹ֥টඪ,Ԯؿഅஇؿᅚ٤ӈߏஇਆ҆ٳ,ط҂ࣇࣇ൞ᇏࡗഅӁஇbત,ᄝݓଽഉໃྙӮႵ႕ཙ৯֥ԮؿഅஇbӁஇ൞ࡼஇႨᄝӁഈ,ᄝӁ֥Їልྍྖؿഅ҂ࣇՖ൙Ӂ֥ઙછ,ߎ۴ऌ൧ӆླඪૼބѓదഈ߶ႆႵஇѓᆽބӫbᇏࡗഅট࿊ᄴࠇഡ࠹aषؿӁ,๙ݖཟఃఒြקᇅ֩Ӂஇ൞Ⴎᇏࡗഅ෮Ⴕѩᄝఃԛ൲֥ӁഈႨྙൔࠆ֤Ӂ,ѩᄝӁഈႨሱႵஇࡼӁཧ֥இb༐غථ֥#۽ࢄ∃இ۽ऎa#ຘ఼∃இ൲۳ఃࣜཧഅbྍྖؿഅஇؿᅚࢠॹ,႕ཙӽ,غઑ֥ႂਘ#ૅݓॖু∃aಥถ֥#ಥ৯္ᄀটᄀնbૅݓରक़܄ඳѩ҂ളӁ၂චᄎถ∃இ࠙Ϣڌນa්ୡఖ֥#්ୡ∃இॢט֩,ཷᄝಆ౯࿊ᄴቋކၩ֥ᇅᄯഅູఃളӁᇅᄯӁ൞ᇏࡗഅӁஇbෙಖᇏࡗഅหљ൞նᇏࡗ,ᇶေڵᄳӁؿaഡ࠹ބ൧ӆܼ,ಞഅӁஇԛགྷ֥ൈࡗ؋,ᄝݓଽაোᇅᄯഅ֥ࣜཧഅປӮରक़Ӂቋު֥#၂๋∃bၹՎ,ରक़Ӂஇཌྷб,ߎಌك႕ཙ৯,൞ᇏࡗഅӁ܄ඳ൞၂ׅ֥ؿഅ,#ରक़∃ᆃ၂இඋႿஇᆞԩႿॹؿᅚᆭᇏ,ݓଽྸ؟նਬ൲ఒြؿഅஇb#഼འ∃൞ݓଽ఼߄ଡֹϰ֥ਵྯஇ,ԛਔሱႵஇ֥Ӂ,ཁൕԛᇏࡗഅӁஇਅఃஇ෮Ⴕᆀ഼འఒြѩ҂ളӁ၂ժଡֹϰ,Ӂݺ֥൧ӆభࣟbൌീᇏࡗഅӁஇ,ᇏࡗഅႵ൞Ⴎ֣ݓӌࡅᇅᄯ,഼འఒြܓࣉӁު,ၛሱᇕٚൔࠆ֤Ӂ:רܓaກࡆ۽aሱࡹӌളӁb֥࠭இ#഼འ∃ᄝݓଽཧ൲bۋવူ#Ϣࡆޑ∃רܓ൞ᇏࡗഅ๙ݖਔࢳٳ༅൧ӆླ,ᆰࢤཟࣜݖ֥இႚႵᆀۂ฿৯ఒြ္൞ཟఃఒြܓࣉӁ࿊ᄴ֥ളӁఒြܓઙӁѩၛሱႵஇཧ൲,ᇏࡗ,ުၛሱ֥࠭இބႏཧҦ,ཟࣜཧഅބཨٮᆀഅ҂ࣉྛӁ֥ؿބഡ࠹bກࡆ۽൞ᇏࡗഅٳܼaཧ൲Ӂbದૌӈӈӫᆃᇕᇏࡗഅູஇᄎ༅൧ӆླ,ѩऌՎࣉྛӁषؿഡ࠹,ಖުກႏഅbؿᅚཞ#ରक़∃a#഼འ∃֩ᆃဢ֥ؿഅളӁఒြοေቆᆮࡆ۽,ᇏࡗഅႨሱႵஇࡼஇ,ᄝࢳथ֒ࣂޓ؟ఒြളӁି৯ݖഺބಌكࣜႏӁཟ൧ӆbሱࡹӌളӁ൞ളӁაཧ൲ြༀ၂ཧ൲৯ٚ૫ႵᇗေቔႨ,ᆃ္ژކఒြႮᣃᢡཟႿᇏࡗഅఒြଽ,൞ުཟ၂ุ߄֥ؿᅚҦbਮሇэ֥൝bᇏࡗഅڛༀஇ൞ᇏࡗഅ֥ఒြࠇ܄ඳ֥ӫਬ൲അஇ൞ᇶေ൬ೆটሱႿਬ൲ြༀ֥܄ඳބѓᆽbڛༀஇӫބѓᆽ҂ᆰࢤႨᄝӁ
204西南民族学院学报!哲学社会科学版第4期ഈ,ᇶေቔႨ൞ಞ൧ӆ്љaٳ҂֥ᇏࡗഅิልஇ#مݤൂ∃a୯ልஇ#ચථఅ∃aྨ༽ڛ܂֥҂֥ڛༀ,ႨၛԷ৫ᇏࡗഅ֥ఒြࠇஇྙஇ#ၩօ୬∃aልஇ#ཬۢ∃ބۚྨ༽འbݓૅఖ֥#ݓૅ∃a৳ࠢބ#৳∃aڛஇ#ᢉഉ∃bࠁކႨॖၛ࡙൬ѩྐྵభਆᇕҦလϤࠊ֥#လ∃aغઑ֥#غઑ∃֥֩֩Ⴊׄb൞ᇏࡗഅڛༀஇbෛሢཨٮླ֥э߄,ཨٮՖᇏࡗഅڛༀஇაӁஇؿߨቔႨ֥ࠏᆀ҂ࣇܱྏӁ൞Ⴎජᇅᄯ֥,൞હஇ,ط,ुؓཨٮᆀఏቔႨ۷ն֥൞ᇏࡗഅڛༀஇbؓᄀটᄀܱྏ൞ජཧ൲,֥ఃྐუྙའބڛༀ൞ڎିնਬ൲അটඪ,ᇏࡗഅڛༀஇᇶေఏ֞་ႄཨջ۳ሱ࠭۷؟֥ડቀbఃᇏ,ᇏࡗഅڛༀ൞ܒӮڛٮᆀ֞അӆটܓ֥ቔႨ,ᇏࡗഅӁஇᇶေఏༀஇྙའބ৳མ֥ᇶေၹbᇏࡗഅ֥ڛༀᇶေ֞აোӁࣩᆚaಞཨٮᆀܓઙሱႵஇӁ֥ЇওႵ:Ӂᇕڛༀaഅగٲaྐ༏ሦ࿘ڛቔႨbཨٮᆀ൞ڎܓઙᇏࡗഅ෮ԛ൲֥Ӂ,ѩ҂ༀaဆൕҠቔڛༀaרܓࠣᅬֆԩڛༀ,ದ౦ᇶေ౼थႿః൞ڎषؿਔӁஇ,طᇶေ౼थႿaࢌࠊࠣ൲ުڛༀ֩֩,ᆃུڛༀᆰࢤथקਔܤᇏࡗഅࣜႏ֥ᇕaิ܂֥ڛༀ,္ࣼ൞ඪᇶေ౼ग़֥ડၩӱ؇ބᇏࡗഅ֥ࣩᆚି৯bದૌ჻ၩ֞थႿڛༀஇbغઑഉໃࣉೆᇏݓ൧ӆൈ,ྸ؟ൌ৯ྦިaྐუਅݺaڛༀႪၳ֥ᇏࡗഅପಀܓཨٮᆀၘؓᆭྏളཟສ,ᆃ൞غઑ֥ఒြڛༀ,ᆃсಖေᇏࡗഅ۷ࡆܱᇿሱ֥࠭ڛༀᇉਈaஇᄝఏቔႨط٤ఃbགྷᄝӬ൧ཨٮᆀ֞նഅӆஇྙའaఒြലუbູՎ,ᇏࡗഅႋ୭৯ᆜކሱܓ,༵ေथק֥൞֞ପ၂ࡅഅӆ,൞ಀ#৳∃?֥࠭ሧჷ,ϜሧჷԉٳႨႿࡆ఼ڛༀஇࡹഡഈߎ൞ಀ#လ∃ࠇ#ݺႻ؟∃ࠇ#ࡅুڞ∃?ᆺটbႵࡼᇏࡗഅڛༀஇቓ఼aቓն,ҌॖିϜ۷؟ܤᇏࡗഅӁஇაᇏࡗഅڛༀஇ֥ܱ༢Ⴕ༯ग़་ႄ֞അӆট,Ҍॖିԛ൲۷؟֥Ӂ,Ҍॖି૫ࠫᇕ౦ঃ:ֻ၂,ᇏࡗഅڛༀஇაᇏࡗഅӁᇏࡗഅ৫Ⴟ҂ϧᆭֹbᄝᇏࡗഅڛༀஇ౼֤ࢠஇཌྷ,္ࣼ൞ᇏࡗഅࡼڛༀஇ(ఒြ֥ӫնӮۿൈ,Ҍ۷Ⴕ่ࡱބॖିಀषؿᇏࡗഅӁѓ࠺)ഥႨᄝ෮ཧ൲֥ӁഈbഈݚषषϤࠊஇbପᇕ၂ิ֞ቓᇏࡗഅஇ,ࣼ၂ྏམಀቓӁࠢࡼ#षष∃ᆃ၂ڛༀஇႨႿളӁѩཧ൲#षஇ൞ࠤۿ࣍০aചЧᇯଌ֥іགྷbૌѩ҂ஆԇष∃ڛል;්ୡఖࡼ#්ୡ∃ᆃ၂ڛༀஇႨᄝႵൌ৯֥ᇏࡗഅԷࡹӁஇ,ؓ؟ඔᇏࡗഅটఃקᇅ֥ॢטഈ;ରक़܄ඳࡼః#Nike∃Ⴈᄝ෮ඪ,ఃνദ৫ଁᆭԩߎᄝႿڛༀ,ቓሱ࠭ቋӉ֥ཧ൲֥ಆ҆Ӂഈ;ೋׅ֥ၒࡅ܄ඳࡼ#ၒࡅ∃ڛༀބڛༀஇҌ൞؟ඔᇏࡗഅ֥ᆞ֡bஇႨᄝః෮ཧ൲֥ಆ҆ࡅंႨഈbᇏࡗഅڛༀ༂ඹ:ཧ൲ܿଆ൞ཋᇅݓଽᇏࡗഅஇؿᅚஇაӁஇཌྷ,Ⴕ০ႿႨᆃᇕஇܼྍ֥Ӂ֥ܱྟၹ,Ⴕ০Ⴟሐնఒြ֥இല൝bֻؽ,ᇏࡗഅڛᄝ୍֥࣍ࠫᇏࡗഅஇ࣮ᇏ,ྸ؟ದࡼༀஇაӁஇཌྷၳ,ೂ:༐غථԛ֥#ຘݓᇏࡗഅཧ൲ܿଆཌྷؓࢠཬुӮ൞ཋᇅݓଽᇏࡗഅ఼∃இӽa#ड़ଉغ∃இఖऎ֩,ઔിࠢԛஇؿᅚ֥ᇶေၹbૌಪູ,ေൌീᇏࡗഅ֥#഼ۚ∃இ֥۲ᇕӁ,৳ࠢԛ֥இᅞ,൮ေ֥۽ቔ൞๙ݖ৵෭߄ބࠢ߄,ঔն#ࡦ∃இ۲োӁbڛༀஇაӁஇཌྷၳ֥ཧ൲ܿଆ,ղ֞ܿଆࣜ࠶Ⴊ൝,Ҍିᄝ൧ӆഈກఏҦ,Ⴕ০Ⴟູ҂Ӂ࿙ᅳ۷ൡ֥֒இӫ,ሱႵ֥இbӴಖ,ݓຓᇷ֥ᇏࡗഅஇ൞Ⴎߎॖၛх૧ၹଖུӁ֥ാϧطݝڛༀஇྙཧ൲ܿଆऍն֥ᇏࡗഅႚႵb൞,ૌѩ҂ିၹའbֻ,ࠁކႨ,ࠧڛༀஇႨᄝ၂ུӁՎ֤ԛ༵ႵܿଆᄜႵஇ֥ࢲંbൌ࠽ഈ,҂ഒ֥ഈ,ᄝਸ਼ຓ၂ུӁഈႨః֥ӁஇbԷြᇏࡗഅ֥ؿᅚݖӱ,൞༵ႵஇᄜႵܿଆ֥b২ࢸ؟ཛֻ၂֥ࠢ,ၘࡶࡶ֎ԛڛልളӁᇅᄯೂ,ରक़܄ඳᄝԷြࢠӉൈࡗଽ,ܿଆჹཬႿఃᇶြ,ࡼڛልӌԛ൲ࠇຓЇ۳ఃఒြ,Ӯູਔ၂۱ေؓ൭ ιְղථ(Adidas),ࣜݖ؟୍֥҂இᄎႏഅ(ؿഅ),ఃᇶေ۽ቔ൞۴ऌ൧ӆླྃ୭৯,ରक़ᇔႿުটंഈbݓଽ֥இ֥ؿ,ഡ࠹aषؿӁބஇ,ᄜ๙ݖ৵෭ԛ൲ᆃᅚ္ିඪૼᆃ၂ׄ:Кࣘಥถူြ,ᄝಥถུஇ֥ӁbགྷᄝႚႵ༆ڛஇ#∃aଳஇቓ఼ၛ,ުܿଆҌᇯ҄ঔն;ഈݚޚჷབൌീሱ
第4期付 勇 中间商品牌研究中的四大误区 205Ⴕஇᅞ,ުႮݖಀ֥ࣇႵ180֥ٚಹཌഅ֥ಃ,ުᄜཟఃࣜཧഅࠇཨٮᆀཧ൲Ӂ,๙ݖؿᅚ֞ႚႵ؟ࡅ۽ӌ֥նఒြ;఼߄ଡֹϰ֥ઙაછ֥ࡎҵࠆ౼൬ၭbઙ؎ࣜႏႵᇕ౦ঃ:ֻਵྯஇ#഼འ∃ᄝԷஇൈ,ѩીႵቓݖଡֹϰ၂,ઙ؎Ӂ෮Ⴕಃbഅࡅ๙ݖ၂൭ࢌఫ၂൭ࢌࠊ֥ཧ൲,ھఒြՖ֣ݓܓࣉֹϰၛሱႵஇ#഼ࠆ֤Ӂ,৫ӵքӁࢌၞڄག(છ҂ԛಀࠇའ∃ཧ൲,౼֤ਔऍնӮۿbၛഈ൙২ඪૼ,ཧ൲છԛ)bֻؽ,ઙ؎ଖӁᇕ֥ࣜႏಃbᆃᇕܿଆѩ҂൞႕ཙބᇅჿᇏࡗഅஇؿᅚ֥ᇶေჰઙ؎,࠻ЇওਔӁ෮Ⴕಃઙ؎,ႻЇওਔᇕࣜၹbܿଆཬ֥ᇏࡗഅॖၛ๙ݖൌീሱႵஇᅞঔႏಃ֥ઙ؎b2002୍11ᄅ,ݓૅઙ؎ࣜཧӉޞࣚնܿଆ,ܿଆն֥ᇏࡗഅ္ॖၛൌീሱ֥இᅞཁDP༢ਙМӁ;2000୍ഹ༱,්ୡࡅઙԉٳडమ৯,ঔնބ܇ܥሱ֥࠭൧ӆֹ໊b؎ྦྷભ2930ӑґࣜႏಃ;2000୍10-11ᄅ,ପહ,֒భཋᇅބ႕ཙݓଽᇏࡗഅஇؿᅚ֥КࣘϤࠊնੌೆ1000ຣჭࡅઙ؎ুэॢᇶေၹ൞હ?ૌಪູ,ᇏࡗഅ֥ࣜႏٚൔטᄝК֥ࣘ൧ӆࣜཧಃbઙ؎ᇕࣜႏಃ൞ઙ؎ӁҌ൞ཋᇅݓଽᇏࡗഅஇؿᅚ֥۴ЧၹbՖݓଽ෮Ⴕಃ֥ؿᅚ,҂ࣇေഅࡅӵքӁཧ൲ڄຓᇏࡗഅ֥ࣜႏٚൔؿᅚ,ुᇏࡗഅࣜႏٚൔႵག,ߎေӵքઙ؎ᇕᄹࡆӮЧ෮ྙӮ֥ڄགbֻᇕࡶࣉ֥ٚൔ:ս(ཧ)ࣜႏaઙ؎ࣜႏބஇ,ઙ؎இbᇏࡗഅઙ؎இ൞୍࣍ࠫᄝϢࣵࣜࣜႏbႏਵთԛགྷ֥b၂Ϯྙൔ൞,അࡅิԛሱ֥࠭ᇶս(ཧ)ࣜႏႵᇕٚൔ:ြܵaսᅦ,ഡ࠹षؿӁ,ളӁఒြڵᄳളӁ,Ⴎഅࡅaսཧbᇏࡗഅၛြ֥ܵٚൔՖ൙ࣜႏࠃ؎ཧ൲ھஇ֥Ӂ,இ෮ႵಃಯႮളӁఒြ൞ၛ൬౼ӆሿٮa݊ሿਧٮaြܵٮ֥ٚൔ෮Ⴕbၒџਁ၁ࠢ,Ֆ1984୍ԛ#ਁԿ∃ཟࣉഅӆ֥അࡅิ܂ڛༀbᇏࡗഅൌ࠽Ֆ൙֥൞ष,҂؎ԛਔ#ᛍဝފ∃a#ࣁੂڞ∃a#ࣘࣵ∃aြܵ,҂ടࠣޅഅ෮Ⴕಃ֥ࢌߐࠃbགྷᄝ#഼ࣵ∃֩இbᆃུஇФႵൌ৯֥ᇏࡗഅઙݓଽ҂ഒ֥ਬ൲അӆ൞๙ݖᆃᇕࣜႏটົӻؿᅚ؎ࣜႏಃ,ఃᇏ,#ࣘࣵ∃ФКࣘ൧บࣵ܄ඳઙ؎b֥bս൞ᇏࡗഅࢤ൳ӌࡅ֥ກ,Ϻᇹӌࡅཧ൲ઙ؎இఃൌ൞ઙ؎இࣜႏಃ,ᇏࡗഅ࠻ေӵքఃӁ,۴ऌཧ൲ਈ֥նཬ,Ֆӌࡅପࠆ֤սӁཧ൲ڄག,ႻေӵքӁ൧ӆषؿڄག,ᇏࡗٮ(ࠇႛࣁ)bսြༀ၂۱ཁᇷ֥หׄ൞ᇏࡗഅഅࡼೆ۷؟ሧჷႨႿ൧ӆטa൧ӆषؿa൧ӆ҂Ⴈᆦڱޅ֥ٮႨၛࠆ֤ӌࡅ֥Ӂ,ᇏࡗഅሧົbࣁᅝႨഒaڄགཬbսཧაսնᇁཌྷ,෮҂ઙ؎ࣜႏᇏࡗഅӵ൳۷ն֥൧ӆڄགbᇏࡗ֥൞,ᇏࡗഅ༵ေᆦڱࠊॻࠆ֤Ӂ,ᄝܿקൈഅູਔ࣐ॖିࡨഒڄག,ᄹࡆ൬ၭ,сಖ߶۷ࡆ୭ࡗીႵཧ൲ປ֥Ӂಏॖၛ่ࡱࠊ,ᇏࡗഅ๙৯ਔࢳٳ༅൧ӆླ,୭৯ሱ࠭ܓೆ֥Ӂᇉݖࠆ֤ཧ൲ࡎҵطࠆ০b҂ܵ൞ြܵaսࠇਈaᇕaஇ۷ൡކ൧ӆླေbᆃུ୭৯֝ᇁᇏսཧٚൔᇏ,ᇏࡗഅ҂ႨӵքӁ҂ିછԛಀ֥ࡗഅൡႋ൧ӆି৯ᄹ఼,ܤग़ડၩ؇҂؎ิۚ,ᇏڄགbοᅶᄳაಃ০ཌྷ֥ؓჰᄵ,ᇏࡗഅᄝაᇅࡗഅڛༀஇ(ఒြྙའaലუ)ቋᇔ֤ၛࡹ৫aᄯഅ֥ܱ༢ᇏ,ႮႿӵք֥ᄳބڄགཬ,ࠆ֤֥܇ܥބᅤཁbಃ০ა൬ၭ֒ಖࣼࢠཬbᄝӁഈյഈජ֥இ,ሱࡹஇ൞ᇏࡗഅၛሱႵ֥இࡼӁཧ൲۳൞၂ᇕಃ০ุ֥གྷ(ଁಃa൬ၭಃ),ᇏࡗഅႮ൧ӆࠇܤग़bॖၛοᅶӁஇႨ֥ӁٓຶٳႿಃ০ཬ,ሱಖمᄝӁഈႨሱ֥࠭இbਸ਼:ູ၂இa༢ਙஇބ۱љஇb၂Ӂ၂ٚ૫,ႮႿܵaսࠇսཧٚൔᇏ,ᇏࡗഅ҂இ൞ᇏࡗഅሱႵஇ֥ӁಆႨ၂இ,ೂႇ჻ބ҂ିᇶടࠣӁ֥࿊ᄴ,ᄝᇏࡗഅაӌࡅ֥ݓઔിࠢ෮ཧ൲֥ಆ҆ӁႨሱႵஇ#഼ܱ༢ᇏ,ᇏࡗഅԩႿ၇ڸֹ໊,ᇏࡗഅಪູӁᇉۚ∃;ରक़෮ࣜႏ֥ಆ҆ӁႨ#Nike∃b༢ਙਈܵᇶေ൞ӌࡅ֥൙,ؓ෮ࣜཧ֥Ӂಌكᇉਈஇ൞ᇏࡗഅ۴ऌ҂ো֥ӁႨ҂֥ሱႵӁϜܱၩ്,֝ᇁࣜႏ֥Ӂᇉਈਅᐸ҂ఊ,ᇏࡗഅஇ,ೂ༐غථ܄ඳ֥۽ऎႨ#۽ࢄ∃இ,ఖऎڛༀஇ္ࢠ܇ܥაิۚbႨ#ड़ଉغ∃இ,ӽႨ#ຘ఼∃இ;ࠢઙ؎ࣜႏ൞ᆷᇏࡗഅ๙ݖᆦڱࠊॻઙ؎Ӂ෮֥༆ڛႨ#∃இ,ଳልႨ#مݤൂ∃
206西南民族学院学报!哲学社会科学版第4期இ,୯ልႨ#ચථఅ∃இ,ྨ༽ڛႨ#ၩօ୬∃֥ॢטࠏളӁ༯ཌ,ॢטࠏഈѓႵ#༯්ູୡஇ,ልႨ#ཬۢ∃இb۱љஇ൞ᇏࡗഅህ܂∃ሳဢb2001,୍#්ୡ∃ҕܢކ٧٦ۣॢטູଖӁหљԷࡹ֥இ,ೂ#W MART∃֥ႂ܄ඳ,षᄝຩଽཧ൲٦ູۣఃקஇളӁ֥#්ਘ#ૅݓॖু∃b۴ऌᇏࡗഅཧ൲൬ೆᇏሱႵӁୡ∃இॢט,#ઙࡅ,්֞ୡ∃Ӯູದૌعඃିஇ෮ᅝႵ֥б২,ॖၛϜᇏࡗഅٳູၛሱႵஇབྷ֥ܼۡՍbઙ؎ࣜႏؓԷࡹބ܇ܥᇏࡗഅஇ෮ཧ൲ູᇶބၛᇅᄯഅஇཧ൲ູᇶ֥ᇏࡗഅ,భᆀఏ֥ቔႨ,ᄝݓଽೂՎ,ᄝݓຓၧಖ,ݓຓնᇏೂઔിaରक़a഼འaၒࡅa༐غථ֩,ުᆀೂࡗഅ֥இࡹ৫ބ܇ܥဢ൞ᄝઙ؎ࣜႏࠎԤഈྙ৳aݓૅaဉ೨,֩ݓଽ֥؟ඔਬ൲ఒြඋႿުӮ֥bၹՎ,ݓଽᇏࡗഅஇགྷࢨ؍ؿᅚ֥ܱ໙ᆀbี҂൞ܿଆ,ط൞ࣜႏٚൔ҂ିൡႋᇏࡗഅஇ֥ᇏࡗഅ֥࢘Ֆြܵaսaսཧaઙ؎ؿᅚbૌॖၛ֤ԛೂ༯ࢲ:ંઙ؎ࣜႏ൞ᇏࡗഅӁaઙ؎ᇕaઙ؎இ֞ሱԷஇ֥ဆ߄ݖӱஇԷࡹބ܇ܥ֥ᇶေ่ࡱ,ݓଽഅြఒြԷࡹᇏᇏ҂؎э߄,֥࢘э߄ေᇏࡗഅӵք۷؟֥൧ࡗഅஇ֥ᇶေᅰθᄝႿ֒భઋު֥սࠇսཧࣜӆڄག,္ϴෛሢཚႵ۷؟ಃ০a۷֥ۚ൧ӆ߭ႏٚൔbေམᆇᆞԷࡹႵࠃ৯֥ᇏࡗഅஇ,หљБbᇏࡗഅ֥࢘ૄ၂Ցཟభဆ߄,۷նӱ؇ഈ൞ᇏࡗഅӁஇ,ݓଽᇏࡗഅсྶՖս(ཧ)ุགྷਔഅြሧЧห֥൧ӆۿ,ିᇯ҄ڿэਔഅြࣜႏཟઙ؎ࣜႏሇэ,ᆃ൞അြఒြсಖ֥࿊ᄴބሧЧ൞ӁြሧЧڸ႞ֹ໊֥bᄝઙ؎ࣜႏބஇࣜ֒భᇶေ֥۽ቔༀbႏଆൔ,അြሧЧބӁြሧЧԩႿ໊֥֩ᇂ,ᇏࡗഅაᇅᄯഅ൞֥֩൧ӆᇶุ,ᄝടࠣ֞ᇏࡗҕॉ໓ང:അაᇅᄯഅ০ၭᇗྍٳ֥இᆚؠᅞᇏ,ᇏࡗഅ[1]պ࣡ޟ.նਬ൲ఒြԷࡹሱႵஇᅞ֥ࠫׄනॉ[J].ֹ໊֥აࣩᆚ৯҂؎ഈശ,նႵުটंഈ֥ၩbᇜഽٓ࿐ჽ࿐Б,2001,(4).൞[2]ӄߠ.അြਬ൲ఒြሱႵஇषؿ໙ีฐ༅[J].ࣜ࠶ഽ,,ݓଽޓ؟նਬ൲അြఒြಏಯᄝҐႨြܵࠇսཧaսՖ൙ြༀࠃ,ႮႿᆃোࣜ2001,(4).[3]ޡ০.ؓषؿഅြሱႵஇ֥නॉ[J].ފଲഅြۚ֩ህ॓ႏؓӌࡅ၇ڸྟ఼,അࡅಌكᆚؠ߅ეಃaᆚؠ࿐,2000,(2).இ֥ି৯ބָగbᄝᆃུᇏࡗഅᇏ,ؿᅚᇏࡗഅ[4]ӧᅣຫ.նਬ൲ఒြೂޅൌീሱႵஇᅞ[J].ڞᇜն࿐இหљ൞ᇏࡗഅӁஇ,ॖିྟࠞཬbиࣨ,Ґ࿐Б,2000,(3).Ⴈජ֥இ[5]ჭྋ.ਬ൲ြݓ࠽߄֥ၹބᅞ࿊ᄴ[J].അြ࣮,,ടࠣ֞ӌࡅაഅࡅච֥ٚ০ၭٳ,1999,(9).ᇏࡗഅᄝӌഅܱ༢ᇏ֥൝ֹ,໊ᇏࡗഅၛՖ[6]ڈზౘ.ܱႿݓਬ൲അሱႵஇᅞ֥࣮[J].ᇏݓೈ॓ԩႿ఼൝ֹ໊֥ᇅᄯӌࡅϜஇ෮Ⴕಃᆚؠݖটb࿐,1999,(10).ّܴҐႨઙ؎ࣜႏ֥ఒြ,ႮႿؓӌࡅ၇ڸࡨ[7]ᅦ.അြሧЧཬ൫֗[J].ཧ൲ა൧ӆ,2001,(1).,აӌࡅ൞֥֩൧ӆᇶุ,ᄝᆚؠ߅ეಃaஇಃ[8]ӧफब.۳#ݓ∃ૅϜઝ[J].ཧ൲ა൧ӆ,2001,(1).ᇏି৯ބָగቀbॹؿᅚ֥ݓૅఖ,Ⴈགྷॻ[9]ࣁߕ.:৫ઔҞݚ,็ᅞໃট[J].ཧ൲ა൧ӆ,2002,(3).ᆦڱaઙ؎Ӂյਔ෮໌֥#ᇏݓґࡎ۬৳[10]ਾಥЏ.Ϣࣵઙ؎:නطުྛ[J].ཧ൲ა൧ӆ,2001,ૐ∃طဘ฿༯,#ݓૅ∃ᆃ၂ᇏࡗഅڛༀஇ(5).၂ईӮb2002୍11ᄅݓૅႻҐႨઙ؎ᇕٚ[11]ޅቀఅ.இઙ؎,ुഈಀ๗ૅ[J].ཧ൲ა൧ӆ,2002,ൔ(4).,ઙ؎ਔӉޞࣚཁDP༢ਙМґ֥ࣜႏಃ,གྷᄝݓૅၘࣜषࣜཧѓႵ#ݓૅ∃இ֥[12]ᅵޡ.ܼთਈٔ:්ୡฐ෬ࡎᆴ৽ᄹᆴྍଆൔ[J].ཧ൲აఖਔbݓૅᆃ၂༢ਙ֥ࣜႏቔ,#ݓૅ∃இ൧ӆ,2002,(4).[13]٣০௴!॓หী.ႏཧܵ[M].ഈݚದԛϱഠ,1999.֤ၛ܇ܥބᅤཁbਸ਼၂ࡅࡅᇏࡗഅࡾ්්ୡ္҂[14]ိᆒള.ఒြܼۡၜඌ[M].ڿ۪ԛϱഠ,1992.ۅ൝,2000୍ഹ༱ࡅઙ؎ྦྷભ2936ӑґ(ᄳщࠠ )ࣜႏಃb2001୍12ᄅ27ರ༯܄ඳ්ູୡקᇅ
,twocloselycorrelativeproblems, %%%%%%%%%%%%%%%%%%%LiuTong(106)CombinationofCommonGovernmentandSpecialGoernment%%%%%%%%%%%%%%%%%%%%%WuYan(111)ThePropertyRootoftheAbsentCredit%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%LiHao(118)CivilizationisnottheonlywayfortheState-ownedEnterprises%%%%%%%%%%%%%%%%%LiShuangLong(122)TheEffectofCreidtontheNationalEconomyandtheControllingofCredit%%%%%%%%%%%%%XuWei-de(127)TheAimsofCompany%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%LuoXiao-qing(131)AccoutingModelfortheLaborResourceinaCompany%%%%%%%%%%%%%%%%%%%%%%%ZhangJun(134)TheRoadfortheState-ownedEnterprises:DisintegrationoftheTraditionalState-ownership%%ChengYong-zheng(138)Abstract:Thecausetodisintegrateaffirmablythetraditionalstate-ownershipisthatthetraditionalstate-ownershiprevealtheownershipbythewholepeopleinadistortway,thatis,-ownedpropertyrightandthelaborergroups&,thedisintegrationofthetraditionalstate-ownershipandre-constructiontheownershipbythewholepeople,%%%%%%%%%%%%%%%%%%%%%%%%LiuXiao-ying(143)ThecitiesgroupinthesouthofSichuanhasitsownadvantagessuchasrichresources,concreteindustrialbasisandrichlaborre ,-2bigcitiesshouldbeformed;,%%%%%%%%%%%%%%%%%%%%%%%%%%WangKang(147)RegionalDifferenceinAgriculturalIndustrializationwiththeGameTheory%%%%%%%%%%%%%%%YangTao(149)Abstract:First,(choiceofconstructinproducts;choiceofstagesinagriculturalindustrialization),,onthebasisoftheconclusion,:IndustrialIntegrationinOurCountry%%%%%%%%%%%%%%%%%%%%%YouQi(155)PeasantsIncomeIncreaseintheWestChinaDependingonthePresentCityCondition%%%%%%%%%LiuXiu-lan(158)Abstract:Withoutrichpeasants, %%%%%%%%%%%%%%%%%%%%%LiYong(163)SaftyNetforPoorPeopleinCitiesandTowns%%%%%%%%%%%%%%%%%%%%%%%%%%GaoYang(168)TheCompatiblityofEconomicDevelopmentinChengduandTibetanAreasinSichuan%%%%%%%%%JiaXiu-lan(171)Abstract: jectivedemandofsocialismmarketeconomy,-pingtheoryandThreeRepresentatives,%%%%%%%%%%%%%%%%%%%%%ResearchGroup(176)OnUrbanCompetivity%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%KouYa-hui(181)Abstract:Thethreecomponentsofurbancompetivityareresourcesconglomeration,valuecreationandrealization,aswellasurbanresidents&-relationofthethreecomponentsofurbancompetivity,,%%%%%%%%%%%%%%%%%PengYong-bin(187)ClassicMarxismTheoryonAttractingInvestors%%%%%%%%%%%%%%%%%%%%%%%%ZhuNian-gui(192)StrategicFactorsonMarketinginLongZhongDui%%%%%%%%%%%%%%%%%%%%%%%LiuDe-chang(197)FourMistakesintheResearchontheMerchandise%%%%%%%%%%%%%%%%%%%%%%%%%FuYong(201)TheNewKarketingField:SportKarketing%%%%%%%%%%%%%%%%%%%%%%%%%%%%%LiuHui(207)
