摘要：
本文从大学生旅游服务市场营销策划的内涵出发，分析大学生旅游服务市场市场营销策划中存在的问题，针对这些问题探讨搞好大学生旅游服务市场营销策划的对策。
Abstract:
Based on the connotation of college students' tourism service marketing planning, this article analyzes the existing problems in the marketing planning of college students' tourism service market. In view of these problems, it discusses the countermeasures to do marketing planning of university students' tourism service.
关键词：大学生；旅游服务；营销策划；对策
Keywords: college students; tourism service; marketing planning; countermeasure
