ᇏݓຩႳ༤ܼ࣮ۡБۡ ୍ ᄅ ϱಃലૼğھБ֥ۡ෮Ⴕோaі۬ࠣ໓ሳଽಸ֥ϱಃ݂ηೋ൧ӆሦ࿘Ⴕཋ܄ඳ෮Ⴕbఃᇏđ҆ٳіᄝѓᇿႵඔऌটჷ֥౦ঃ༯đϱಃ݂උჰඔऌ෮Ⴕ܄ඳbηೋ܄ඳ౼֤ඔऌ֥ࣥটჷႿ܄ष֥ሧਘđೂݔႵടࠣϱಃ࣯ٴ໙ีđ౨ࠣൈ৳ηೋ܄ඳb
iResearch China Online Game Advertisement Research Report ଢ ú ۀקၬ û Бۡᅋေ ü Бۡᆞ໓ ຩႳ༤ܼۡྛြሹุٳ༅ ୍ ᄅ ୍ ᄅᇏݓຩႳ༤ܼۡ٢ٮႨࠣᄹӉੱ..................................5 ୍ ᄅ ୍ ᄅᇏݓຩႳ༤ܼۡ٢฿ඔࠣᄹӉੱ..................................6 ҂ຩႳ༤ܼۡྙൔٳ༅ ҂ຩႳ༤ܼۡྙൔܼۡᇶඔਈٳ༅..........................................................................7 ຩႳ༤ܼۡྙൔܼۡᇶྛြٳ҃౦ঃ..........................................................................9 ҂ຩႳ༤ܼۡྙൔ٢ٮႨٳ༅..............................................................................9 ຩႳ༤ܼۡᇶٳ༅ ҂ֹຩႳ༤ܼۡᇶඔਈٳ༅................................................................................10 ҂ֹຩႳ༤ܼۡᇶ٢ٮႨٳ༅........................................................................11 ҂ֹຩႳ༤ܼۡᇶन٢ٮႨ౦ঃ................................................................12 ຩႳ༤ܼۡ٢ٳ༅ ҂োႳ༤֥ຩႳ༤ܼۡ٢ܿଆٳ༅................................................................13 ຩႳ༤ܼۡ٢֡ো౦ঃ....................................................................................14 مੰലૼğ ଢ ୍ ᄅ ୍ ᄅᇏݓຩႳ༤ܼۡ٢ٮႨࠣᄹӉੱ ୍ ᄅ ୍ ᄅᇏݓຩႳ༤ܼۡ٢฿ՑࠣᄹӉੱ ୍ ᄅ ୍ ᄅᇏݓ҂ຩႳ༤ܼۡྙൔܼۡᇶඔਈ ୍ ᄅᇏݓຩႳ༤ܼۡᇶྛြٳ҃౦ঃ ୍ ᄅᇏݓ҂ຩႳ༤ܼۡྙൔ٢ܿଆ ୍ ᄅ ୍ ᄅᇏݓ҂ֹຩႳ༤ܼۡᇶඔਈ ୍ ᄅ ୍ ᄅᇏݓ҂ֹܼۡᇶຩႳ༤ܼۡ٢ٮႨ ୍ ᄅ ୍ ᄅ҂Ⴓ༤ຩႳ༤ܼۡ٢ܿଆ Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report і ଢ і ҂ֹຩႳ༤ܼۡᇶनܼۡ٢ٮႨ౦ঃ і ຩႳ༤ܼۡ٢֡ো౦ঃ Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ú ۀקၬ ЧБۡᇏട֥ࠣ֞ۀקၬ၇Ցೂ༯ğ z ຩႳ༤ܼۡᇶ ᆷᄝФࡓҩ֥ຩૂุᇏ٢ຩႳ༤ܼ֥ۡఒြᇶb z ຩႳ༤ܼۡᇶྛြ ᆷᄝФࡓҩ֥ຩૂุᇏ٢ຩႳ༤ܼ֥ۡఒြᇶ෮ᄝ֥ྛြb z ຩႳ༤ܼۡ٢ٮႨ ۴ऌܼۡᇶᄝ҂ૂุഈ٢֥ܼۡ࠺ࣉྛٮႨܙෘđᄝiAdTrackerᇏԛགྷ֥ܼۡٮႨॖିაൌ࠽ٮႨႵ෮ொҵb z ຩႳ༤ܼۡ٢฿Ց ᆷܼۡᇶᄝ҂ຩႳૂุഈ٢֥ܼۡӻ࿃ൈࡗđၛ฿Ց࠹ෘb z ܼۡᇶन٢ٮႨ ܼۡᇶन٢ٮႨ=٢ሹٮႨ/ܼۡᇶඔਈčֆ໊ğຣჭ/۱Ďb Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report û Бۡᅋေ ηೋ൧ӆሦ࿘۴ऌຩܼۡࡓҩೈࡱJ"E5SBDLFSቋྍඔऌ࣮ཁൕğ z ୍ ᄅᇏݓຩႳ༤ྛြ֥ܼۡᇶඔਈ܋࠹ ۱đԷၩቆඔູ ۱đܼۡ໓ࡱඔູ ۱đყܙٮႨູ ຣჭb z ୍ ᄅᇏݓຩႳ༤ܼۡ٢ٮႨղ֞ ຣჭದлđࢠ ୍ ᄅᄹӉ b z ୍ ᄅđᇏݓຩႳ༤ܼۡ٢฿Ցղ֞ ฿Ցđࢠ ୍ ᄅᄹӉ b z ୍ ᄅđ٢ӉޘږնԄժ֥ຩႳ༤ܼۡᇶඔਈቋ؟đղ֞ ࡅđჹۚႿఃো֥Ⴓ༤ܼۡb z ୍ ᄅđটሱຩႳ༤षؿഅࠇᄎႏഅ֥Ⴓ༤ܼۡඔਈቋ؟đ෮ᅝб২ղ֞ b z ୍ ᄅđ٢ӉޘږնԄժ֥ຩႳ༤ܼ֥ۡٮႨቋۚđղ֞ ຣჭದлb z ୍ ᄅđটሱКࣘބഈݚਆֹ֥ຩႳ༤ܼۡᇶඔਈቋ؟đٳљູ ࡅބ ࡅđჹۚႿఃֹb z ୍ ᄅđটሱКࣘބഈݚਆֹ֥ຩႳ༤ܼۡᇶ٢ܼۡܿଆቋ؟đٳљղ֞ ຣބ ຣჭದлbٳљࢠ ୍ ᄅႵࢠ֥ۚᄹӉb z ୍ ᄅđটሱഈݚ֥ֆ၂ຩႳ༤ܼۡᇶ֥٢ܿଆቋۚđູ ຣჭದлbၛֆ၂ܼۡᇶ٢ܿଆটुđ۲ֹᆭࡗ֥ҵएѩ҂ૼཁb z ୍ ᄅđ٢ႿაႳ༤ཌྷܱ֥֥֡ຩႳ༤ܼۡ෮ᅝб২ቋۚđղ֞ b٢Ⴟຩᅟ൮်֥ܼۡඔਈஆֻؽđб২ղ֞ b Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ü Бۡᆞ໓ ຩႳ༤ܼۡྛြሹุٳ༅ ୍ ᄅ ୍ ᄅᇏݓຩႳ༤ܼۡ٢ٮႨࠣᄹӉੱ ᇏݓຩႳ༤ܼۡ൧ӆӯ໗ᇏႵശ֥ᄹӉ൝bሱ ୍ ᄅၛটđݓଽຩႳ༤ܼۡ٢ٮႨᇔЌӻᄝతຣჭၛഈࠩљb ୍ ᄅᇏݓຩႳ༤ܼۡ٢ٮႨղ֞ ຣჭದлđࢠ ୍ ᄅᄹӉ đղ֞࣍ ۱ᄅ֥ቋۚᆴb 1- 1 2006୍1ᄅ-2007୍3ᄅᇏݓຩႳ༤ܼۡ٢ٮႨࠣᄹӉੱ Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ୍ ᄅ ୍ ᄅᇏݓຩႳ༤ܼۡ٢฿ඔࠣᄹӉੱ ᇏݓຩႳ༤ܼۡ٢฿Ցሱ ୍ ᄅղ֞ ฿Ց֥ቋۚᆴުđषԛགྷ໗༯ࢆđᇀ ୍ ᄅղ֞ቋ֮ᆴđູ ฿Ցb ୍ ᄅđᇏݓຩႳ༤ܼۡ٢฿Ցղ֞ ฿Ցđࢠ ୍ ᄅᄹӉ bຩႳ༤ܼۡ٢฿ՑषԛགྷᄹӉ֥൝b 1- 2 2006୍1ᄅ-2007୍3ᄅᇏݓຩႳ༤ܼۡ٢฿ՑࠣᄹӉੱ ҂ຩႳ༤ܼۡྙൔٳ༅ ຩႳ༤ܼۡၹఃሱദ҂Ⴟఃຩૂุ֥ห൹ྟđᄝܼ֥ۡ٢ྙൔaܼۡᇶ֩ٚ૫္Ⴕሢሱ֥࠭ห൹උྟb Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ҂ຩႳ༤ܼۡྙൔܼۡᇶඔਈٳ༅ ୍ ᄅ ୍ ᄅ٢ӉޘږնԄժܼ֥ܼۡۡᇶඔਈᇔஆᄝ۲ᇕຩႳ༤ܼ֥ۡభਙđ࣐ܵ ୍ ᄅᇀ ୍ ᄅđ٢ھোܼ֥ܼۡۡᇶඔਈႵ෮༯ࢆđ ୍ ᄅđඔਈႵ෮߭ശđղ֞ ࡅbൈđӉሺൔնԄժܼۡބຩږܼ֥ܼۡۡᇶඔਈ္ሱ ୍ ᄅఏԛགྷ߭ശđਆোܼ֥ܼۡۡᇶඔਈࠎЧЌӻ၂ᇁb Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report 2- 1 2006୍10ᄅ-2007୍3ᄅᇏݓ҂ຩႳ༤ܼۡྙൔܼۡᇶඔਈ Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ຩႳ༤ܼۡྙൔܼۡᇶྛြٳ҃౦ঃ ୍ ᄅᄝ෮Ⴕ٢ຩႳ༤ܼ֥ܼۡۡᇶᇏđটሱຩႳ༤ᄎႏഅࠇषؿഅ֥ఒြ෮ᅝб২ቋնđູ bஆֻؽ֥൞Ⴓ༤োຩᅟđః෮ᅝб২ࣇູ bՖ٢ຩႳ༤ܼ֥ۡఒြྟᇉটुđ৳ຩఒြᅝधն؟ඔđѩႻၛႳ༤ཌྷܱఒြູᇶb 2- 2 2007୍3ᄅᇏݓຩႳ༤ܼۡᇶྛြٳ҃౦ঃ ҂ຩႳ༤ܼۡྙൔ٢ٮႨٳ༅ ୍ ᄅӉޘږնԄժ֥ຩܼۡᄝ۲ᇕຩႳ༤ܼ֥ۡ٢ܿଆᇏஆֻ၂đղ֞ ຣჭದлbຩೈࡱܼ֥ۡ٢ܿଆູ ຣჭದлđஆֻؽđࢠӉޘږնԄժܼۡഒਔ࣍ ຣჭbՎຓđӉሺൔնԄժܼۡaຩږܼۡaᆞٚྙնԄժܼۡބCopyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ο୦ܼۡٳљஆᄝֻᇀֻੂ໊đაభਆᆀ֥ҵएࢠູૼཁb 2- 3 2007୍3ᄅᇏݓ҂ຩႳ༤ܼۡྙൔ٢ܿଆ ຩႳ༤ܼۡᇶٳ༅ ҂ֹຩႳ༤ܼۡᇶඔਈٳ༅ ୍ ᄅᇀ ୍ ᄅđКࣘބഈݚਆֹᄝຩႳ༤ܼۡᇶඔਈഈ၂ᆰЌӻؓఃֹ֥धؓਵֹ໊༵đఃֹᄝຩႳܼۡᇶඔਈഈაᆃਆֹཌྷҵമჹb ୍ ᄅđКࣘބഈݚ֥ຩႳܼۡᇶٳљႵ ۱ބ ۱b Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report 3- 1 2006୍10ᄅ-2007୍3ᄅᇏݓ҂ֹຩႳ༤ܼۡᇶඔਈ ҂ֹຩႳ༤ܼۡᇶ٢ٮႨٳ༅ ୍ ᄅᇀ ୍ ᄅđКࣘބഈݚਆֹ֥ܼۡᇶᄝຩႳ༤ᇏ֥ܼۡ٢ٮႨCopyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ᇔஆᄝభਆ໊đӯࢌูਵ༵֥ྙ൝bః۲ֹ֥ܼۡᇶᄝ٢ຩႳ༤ܼ֥ۡٮႨაКࣘaഈݚਆֹཌྷҵമჹb ୍ ᄅđКܼࣘۡᇶᄝຩႳ༤ܼۡᇏ٢ٮႨղ֞ ຣჭđஆֻ၂đഈݚၛ ຣჭஆֻؽb 3- 2 2006୍10ᄅ-2007୍3ᄅᇏݓ҂ֹܼۡᇶຩႳ༤ܼۡ٢ٮႨ ҂ֹຩႳ༤ܼۡᇶन٢ٮႨ౦ঃ Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ୍ ᄅбࢠᇏݓຩႳ༤नૄ۱ܼۡᇶ٢ٮႨđഈݚၛ ຣჭದлஆֻ၂໊bڞࡹസၛ ຣჭஆֻؽđطКࣘᄵၛ ຣჭஆֻ໊bбࢠनૄ۱ܼۡᇶ٢ٮႨđ۲സ൧ᆭࡗ֥ҵएѩીႵೂૄ۱ֹຩႳܼۡ٢ٮႨնđ၂ུჰЧᆜุ٢ٮႨઋުֹ֥đᄝֆ۱ܼۡᇶ٢ٮႨഈമᇀӑݖਔКࣘބഈݚਆֹbڞࡹസᄝֆ၂ܼۡᇶຩႳ༤ܼۡ٢ٮႨഈऎႵ၂ק֥็ᅞྟđሱ ୍ ᄅၛটđఃֆ၂ܼۡᇶ٢ٮႨ၂ᆰӯᄹӉ൝đ ୍ ᄅđఃھᆴູ đஆֻؽ໊b ҂ֹຩႳ༤ܼۡᇶनܼۡ٢ٮႨ౦ঃ Кࣘ ഈݚ ڞࡹ ܼת ᆄࡾ ඹԫ 4PVSDF J"E5SBDLFS
҂ֹຩႳ༤ܼۡᇶन٢ٮႨ ۲ֹຩႳ༤ܼۡ٢ٮႨ ۲ֹຩႳ༤ܼۡᇶඔਈ © J3FTFBSDI *OD XXX JSFTFBSDI DPN DOі1- 1 ҂ֹຩႳ༤ܼۡᇶनܼۡ٢ٮႨ౦ঃ ሸކၛഈؓຩႳ༤ܼۡᇶ֥ඔऌٳ༅đᇏݓຩႳ༤ܼۡ٢ٮႨֹбࢠ൳֞ᆜ۱ᇏݓთࣜ࠶ؿᅚӱ؇a৳ຩႋႨؿᅚӱ؇֩ޡܴߌ֥႕ཙbᄝᆜุ൧ӆбࢠഈđКࣘaഈݚࢹૌ۲ሱ֥Ⴊ൝đᄝܼۡ٢ٮႨaܼۡᇶඔਈٚ૫ਵ༵ࢠ؟bбࢠ۲ֹֆ၂ܼۡᇶ٢ٮႨൈđᄝਆֹਵ༵Ⴊ൝ѩ҂ૼཁđമᇀԛགྷਔઋުႿఃֹ֥౦ঃbᆃ࠻Ⴕॖି൞ၹູఃֹთႵഒਈ֥ఒြ჻ၩӇ൫ຩႳ༤ܼۡđ֝ᇁھֹ֥नᆴࢠۚb ຩႳ༤ܼۡ٢ٳ༅ ҂োႳ༤֥ຩႳ༤ܼۡ٢ܿଆٳ༅ ୍ ᄅđၛຩႳ༤ቔູᇶေ٢֥ܼۡܿଆղ֞ ຣჭದлđࢠ ୍ ᄅ֥ ຣჭᄹӉ bྨ༽Ⴓ༤ބຩႳ༤ఒြྙའ၇ಖაຩႳ༤٢ཌྷҵമჹđ ୍ ᄅđ٢Ⴟྨ༽Ⴓ༤֥ܼۡܿଆູ ຣჭđຩႳ༤ఒြྙའ֥٢ܿଆࣇູ ຣჭದлb Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report 4- 1 2006୍10ᄅ-2007୍3ᄅ҂Ⴓ༤ຩႳ༤ܼۡ٢ܿଆ ຩႳ༤ܼۡ٢֡ো౦ঃ ୍ ᄅᄝᇏݓ৳ຩᅟ֡ᇏđაႳ༤ཌྷܱ֥֡൞་ႄܼۡᇶ٢ຩႳ༤ܼ֥ۡᇗေӆ෮đ෮ᅝб২ղ֞ bਸ਼ຓđຩᅟ֥൮်ၛุࠣტো္֡൞་ႄຩႳ༤ܼۡ٢֥ᇶေ֡đ۲ᅝб২ղ֞ ބ bᄝఃᇶี֥֡ᇏđ۲ሱ෮ᅝ֥б২бࢠࢤ࣍b Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report ຩႳ༤ܼۡ٢֡ো౦ঃ ܼۡ٢֡ӫ Ϥٳб ཌྷܱႳ༤֡ ൮်֡ ุტ֡ ྍ໔֡ ু֡ ߂֡ ࡲू ളࠃ֡ చӚ֡ ோ֡ ೈࡱ֡ ॓ো֡ ୯ྟ֡ ҍࣜ֡ ંฆ ၻু֡ ٜӁ֡ ః 4PVSDF J"E5SBDLFS
© J3FTFBSDI *OD XXX JSFTFBSDI DPN DO і1- 2 ຩႳ༤ܼۡ٢֡ো౦ঃ Copyright © iResearch Inc. 2007
iResearch China Online Game Advertisement Research Report مੰലૼğ ЧБູۡηೋ൧ӆሦ࿘Ⴕཋ܄ඳᇅቔđБۡᇏ෮Ⴕ֥໓ሳaோaі۬न൳֞ᇏݓمੰᆩ്Ӂಃཌྷ่ܱ২֥ϱಃЌbીႵࣜݖЧ܄ඳ૫ྸॖđޅቆᆮބ۱ದđ҂֤ႨЧБۡᇏ֥ྐ༏ႨႿఃഅြଢ֥bЧБۡᇏ҆ٳ໓ሳބඔऌҐࠢႿ܄षྐ༏đ෮Ⴕಃູჰᇷᆀ෮ႵbીႵࣜݖჰᇷᆀބЧ܄ඳྸॖđޅቆᆮބ۱ದ҂֤ႨЧБۡᇏ֥ྐ༏ႨႿఃഅြଢ֥b ЧБۡᇏᄎႏഅ൬ೆࠣཌྷܱ൧ӆყҩᇶေູ܄ඳ࣮ჴҐႨྛြ٠ซa൧ӆטҰaؽ൭ඔऌࠣః࣮ٚمٳ༅ࠆ֤đ҆ٳඔऌໃࣜᄎႏഅᆰࢤಪॖbЧБۡᇏؿ֥҃טඔऌ҆ٳҐႨဢЧטٚمđఃඔऌࢲݔ൳֞ဢЧ֥႕ཙbႮႿטٚمࠣဢЧ֥ཋᇅđטҰሧਘ൬ࠢٓຶ֥ཋᇅđ҆ٳඔऌ҂ିܔປಆّ႘ᆇൌ൧ӆ౦ঃbЧБۡᆺิ܂۳ᇿҨग़ቔູ൧ӆҕॉሧਘđЧ܄ඳؓھБ֥ۡඔऌሙಒྟ҂ӵքمੰᄳb ܄ඳຩᅟ ૧ٮሧğ ᇏ໓࣮ຩᅟğIUUQ XXX JSFTFBSDI DPN DO ᇏ໓ૂุຩᅟğIUUQ XXX JSFTFBSDI DO ႇ໓࣮ຩᅟğIUUQ FOHMJTI JSFTFBSDI DPN DO ܄ඳ൬ٮڛༀğ ᇏݓຩטҰğIUUQ XXX JVTFSTVSWFZ DPN ຩܼۡࡓҩğIUUQ XXX JBEUSBDLFS DPN ຩྛູ࣮ğIUUQ XXX JVTFSUSBDLFS DPN ܄ඳఃሰຩᅟğ ຩૂุஆğIUUQ XXX JXFCDIPJDF DPN ຩܼۡࡩğIUUQ XXX JBEDIPJDF DPN Бۡܓઙ קᇅטҰğ ηೋ൧ӆሦ࿘Ⴕཋ܄ඳ ഈݚ ֹᆶğഈݚ൧ྷ߸ଲօתਫ਼ ୫ ݼഅༀੌ ൩đ ߅ğ ြༀ҆ ηೋ൧ӆሦ࿘Ⴕཋ܄ඳ Кࣘ ֹᆶğКࣘ൧Ӕဝࡹݓਫ਼ ݼ40)0གྷսӬ$ቖ ൩đ ߅ğ ⚶ြༀ҆ Бۡሹܤ໙ğ ဗ౩J3FTFBSDIሹҊ &NBJM IFOSZ!JSFTFBSDI DPN DO Copyright © iResearch Inc. 2007
