훐맺훆퓬튵웳튵뗄뒴탂폫욷없횮슷ꆪꆪ맹훘쟬훐맺훆퓬튵웳튵뗄뒴탂폫욷없횮슷맹ꆡ훘ꆡ쟬햪튪:떱잰퓚훐맺훆퓬튵랢햹햽싔ꆢ벼쫵슷쿟뫍닺튵톡퓱짏듦퓚ퟅ늻춬뗄맛뗣뫍볛횵좡쿲,퓚ꆰퟔ훷뒴탂ꆱ뫍ꆰퟔ훷욷없ꆱ짏튲닺짺쇋헹싛ꆣ룃컄죏캪캨벼쫵맛뗣뫍컞쯹ퟷ캪뗄맛뗣뚼쫇늻뿉좡뗄ꆣ훐맺훆퓬튵펦돤럖샻폃떱잰닺욷볛횵솴럖뷢쯹듸살뗄믺폶,볈튪샻폃맺췢풴,폖튪믘뇜ꆰ삭쏀뮯쿝?ꆱ,뇘탫듓뎤풶뺭볃랢햹뾼싇,캪쮭훷떼훐맺뺭볃ퟷ돶쿠펦뗄헾닟낲업ꆣ맘볼듊:훐맺훆퓬튵;ퟔ훷뒴탂;ퟔ훷욷없;랢햹햽싔훐춼럖샠뫅:ꆡ컄쿗뇪쪶싫:Aꆡ컄헂뇠뫅:1672-884Ò(2004)01-0001-031ꆡ훐맺도지뗄맊쫂퓬짌뗄톹볛쫇닐죌뗄,떫캪쇋짺듦,캪쇋룸엓듳뗄닺쓜헒돶슷,훐맺훆퓬짌쏇횻쓜ퟷ돶뢩쫗뻍랶뗄톡붲맊쫂뗄죋쫇쫀뷧펪쿺듳쪦쏗뛻뛙ꆤ뿆쳘샕:퓱ꆣꆰ튻볾퓚훐맺볓릤뗄HugoBoss도지,퓚쏀맺얦풼ꆰ쫀뷧릩펦믹뗘ꆱꆢꆰ쫀뷧릤뎧ꆱ뗄헢뚥쎱ퟓ,뾼ퟮ랱뮪뗄뗚컥듳뗀뗄SaksFifthAvenue냙믵릫쮾횤웰살,늢늻쫇훐맺죋ퟔ벺쫗쿈룸ퟔ벺듸짏뗄ꆣ늻뗄쇣쫛볛쫇120쏀풪,퓚헢120쏀풪훐쟾뗀짌맜훐맺죋쫇럱샖틢뷓쫜,훐맺틑뺭돉캪쫀뷧훆퓬튵SaksFifthAvenue쇋72쏀풪(60%),욷없짌닺욷뗄닉릺훐탄,뷱쓪붫듯1췲틚쏀풪뗄뷸돶뿚ퟜHugoBoss쇋36쏀풪(30%),뛸훐맺뗄훆퓬짌뛮,횱뇆쫀뷧뗚뛾듳뷸돶뿚맺뗂맺,헢돶뫵뫜뛠죋횻좡쇋12쏀풪(10%)ꆱꆣ뗄틢쇏,뻍솬뫜폐펰쿬뗄쫀탐ꆶ2020쓪훐맺ꆷ뗄풤뿆쳘샕짵훁쮵훐맺뗄훆퓬짌쏇뮹퓚듲볛룱햽,닢:ꆰ2020쓪훐맺붫뇤돉쫀뷧뗚뛾듳뷸뿚맺뫍돶뿚뫜뿉쓜횻틔쏀풪(8%)뗄놨볛퓚쟀뚩떥ꆣ헢뫃맺ꆱ튲뇤뗃폐쪧쮮ힼꆣ쿱뫍쏀맺죈쿺뗄냅뇈췞췞죧돶튻헞:훐맺훆퓬짌뗄훐맺뺭볃헽뒦폚쫀뷧뺭볃튻쳥뮯탍맽돌훐,돶뿚볛쫇1쏀풪,쏀맺쫐뎡뗄쇣쫛볛룱쫇10쏀풪ꆣ뒫춳뗄랢햹쮼캬뫍랢햹쒣쪽쯆늻맜폃,훐맺릤튵랢훐맺훆퓬짌뒦퓚짌욷볛횵솴뗄뗍뛋ꆣ훐맺쟚샍햹횮슷죧뫎ퟟ?돉캪죋쏇맘힢뗄붹뗣ꆣ뗄듲릤쏃(ퟐ)쏇죕틔볌특뗘샍뚯쯹뒴퓬뗄닆뢻늢쎻폐쪹ퟔ벺뢻풣웰살ꆣ뿆쳘샕튲퓚쳡컊:ꆰ볈좻훐맺3ꆡ헱탋훐맺훆퓬튵슷퓚뫎랽?폐쓜솦짺닺돶120쏀풪튻볾뗄도지,캪쪲쎴횻쓜믱퓚훆퓬튵랢햹햽싔ꆢ슷뺶뫍닺튵톡퓱짏듦퓚ퟅ뗃쏀풪뗄쫕죫ꆱꆣ늻춬뗄맛뗣뫍볛횵좡쿲:뿆쳘샕볌뛸훒룦:ꆰ튻룶횻맘힢볛횵훐ퟮ놡죵랢햹햽싔:쏱ퟥ릤튵?죚죫좫쟲뮯닺튵솴?뮷뷚뗄닺튵헾닟쫇늻쓜횧독훐맺캴살뗄뺭볃랢햹벼쫵슷쿟:ퟔ훷뒴탂?틽뷸벼쫵?뗄ꆣꆱ[1]닺튵톡퓱:룟벼쫵닺튵?뇈뷏폅쫆닺튵?삧뺳훐맺떱잰퓚웻뎵닺튵랢햹햽싔짏쏷쿔뗘듦퓚2ꆡOEMꆰ(쳹없ꆱꆢꆰ듺릤ꆱ)뗄솽훖늻춬뗄맛뗣,뛔훐맺웻뎵릤튵뗄랢햹쿖ힴ듦퓚OEM퓸쫇랢햹훐맺볒뫍뗘쟸짌욷ퟟ쿲쫀뷧ퟅ뷘좻늻춬뗄솽훖움볛ꆣ뗄튻쳵슷뺶(뷨뒬돶몣,샻폃뇰죋뗄퇐랢ꆢ뇰죋뗄욷웹뷱맜샭닣ꆢ톧쫵뷧뮹쎻폐튻룶훷쇷뗄쮵램ꆣ없ꆢ뇰죋뗄쟾뗀),늢퓸좡뗃ힿ폐돉킧뗄튵벨,떫뷼쏱ퟥꆢퟔ훷ꆢ룟벼쫵뗄톡퓱뿏뚨폐폕믳솦,뇈뷏즿쓪죕틦쫜떽쟾뗀짌뫍벯돉훆퓬짌뗄엌냾,쫕틦죕틦쟩,떫캴뇘쿖쪵ꆣ솽훖쳡램뚼볦맋뗄훐탔쳡램ퟮ컈쟷놡,죧첨췥맣듯뗧ퟓ짺닺쇋쫀뷧1ö3뗄뇊볇놾뗧췗,늻믡폐헹틩,떫횸떼틢틥늻잿ꆣ죚죫ꆢ틽뷸뫍뇈쓔룸IBMꆢHP뗈듳쟾뗀짌쳹없,첨췥뗏뇈쳘쫖믺뷏폅쫆뗄쳡램죋웸ퟮ늻ퟣ,떫퓚웳튵쪵볊닙ퟷ쏦짏룸쒦췐싞삭쳹없,컒맺뗄룱삼쫋캢늨슯룸GE뗈쳹좴듳뚼ퟟ뗄쫇헢쳵슷ꆣ쯆뫵뿆벼뷧ꆢ웳튵뷧ꆢ뺭볃톧없,캪쇋쓃떽컈뚨뗄뚩떥,ퟔ짭뗄쫕틦놡떽3%ꆫ뷧룷쮵룷뗄,좱랦릲쪶ꆣ5%ꆣ듳뗄뿧맺닉릺짌(컖뛻싪ꆢGE뗈)퓚훐맺뛔훆퓚볓잿ퟔ훷뒴탂ꆢ엠폽ퟔ훷욷없짏뗄늻춬맛쫕룥죕웚:2004-05-14ꆤ1ꆤ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
맜샭톧놨뗚1뻭뗚1웚2004쓪7퓂뗣:뫳살뻓짏ꆣ억놴뛻붱뗃훷뺭볃톧볒쮹뗙룱쇐듄죏(1)뿆벼뷧뗄튻훖맛뗣캪,뚫퇇뺭볃뗄웰늢쎻폐룸벼쫵뻶뚨싛뗄죋헒떽ꆤꆰ훐맺웻뎵릤튵쿝죫쇋틔ꆮ쫐뎡뮻벼쫵ꆯ뗄뫏틀뻝ꆣ쿝?ꆱꆢꆰ틀삵쿝?ꆱꆣ틲듋,퓚쫀뷧닺튵솴훐헒훐ퟔ벺뗄캻훃,벤랢ꆤꆰퟔ훷닺욷뾪랢쫇헱탋훐맺웻뎵릤튵뗄캨튻죋쏇뗄뒴튵벤쟩뫍폻췻,믽벫뗘죚죫좫쟲뺭볃,뛸돶슷ꆱꆣ좡뗃ퟔ짭뗄랢햹쫇쿖쪵뗄톡퓱,훘튪뗄쫇쒿뗄(뺭ꆤꆰ랢햹ퟔ훷뾪랢쓜솦뗄훷튪헏낭쫇좱랦폂볃폫짧믡랢햹),뛸늻쫇쫖뛎(벼쫵)뫍맽돌(ퟔ훷뾪웸ꆢ탅탄뫍뷸좡뺫짱ꆱꆣ랢뫍ퟔ훷욷없),폐쪱,컒쏇냑쫖뛎뫍맽돌잿뗷돉쇋ꆤꆰ엠폽ퟔ훷욷없뿌늻죝뮺ꆱꆣ쒿뗄ꆣ(2)뺭볃톧뷧뗄튻훖맛뗣ꆤꆰ엠폽ퟔ훷욷없쫇튻룶맽돌4ꆡ짌욷욷없탎돉튪쯘,쫇웳튵좫쏦쓜솦뗄쳥쿖,늻뷶쫇튻룶벼쫵쓜솦컊쳢,쯼잣짦떽(1)욷없쫇쿻럑헟뛔웳튵닺욷쪵솦(탔쓜ꆢ훊놾쪵솦ꆢ쫐뎡뺭쿺쓜솦ꆢ맜샭쓜솦뫍럾컱쓜솦,탨튪솿ꆢ볛룱)뗄죏춬ꆣ튻뚨뗄맽돌믽샛ꆱꆣ(2)욷없쫇웳튵쓜솦(훆뛈쳥훆쓜솦ꆢ뒴탂쓜ꆤꆰ웻뎵릤튵틑뺭쫇튻룶럇뎣돉쫬ꆢ뾪럅뗄닺솦ꆢ맜샭쓜솦ꆢ쟾뗀쓜솦ꆢ럾컱쓜솦)뗄쳥쿖ꆣ훐맺훸튵,훐맺웻뎵릤튵뗄뷸늽헽뗃틦폚듋,쎻뇘튪쇭웰쏻욷없ꆰ쏀볓뺻ꆱꆢꆰ폀뻃ꆱꆢꆰ럯믋ꆱꆢꆰ량풾ꆱꆢꆰ뷰슯퓮,듓춷뾪쪼ꆣ듓돉놾뾼싇,쓜틽뷸뻍틽뷸,샻폃탇ꆱꆢꆰ짏몣없쫖뇭ꆱ뗈욷없뗄뚪쪧쫇웳튵훆뛈쓜솦뇰죋뗄풴(벼쫵뫍욷없)랢햹ퟔ벺,쫇뿧풽쪽랢햹뗄좱쪧,웳튵늻평ퟔ훷,웳튵컞램ퟷ돶쏦뛔쫐뎡뺺뗄뷝뺶ꆣ맘볼쫇랢믓ퟔ벺뗄샍뚯솦돉놾뗄뇈뷏폅헹뗄풴엤훃뗷헻,쫊펦늻쇋쫐뎡뺺헹뮷뷚쯹훂,쫆,뫍뷓뷼훐맺쫐뎡뗄폅쫆,늢ퟮ훕믡퇝틯돶튻룶짏몣훸쏻욷없뗄뚪쪧뛠평폚듋,늻췪좫쫇닺욷쪵솦뫳살뻓짏뗄뻖쏦ꆱꆣ컊쳢ꆣ튪엠폽탂욷없,쫗쿈뗃얪쟥돾샏욷없쫇죧뫎ꆤꆰ퓚훐맺웳튵뗄쿖듺웳튵뺭펪샭쓮ꆢ맜샭샭뚪쪧뗄ꆣ쓮ꆢ쟾뗀풴ꆢ쫐뎡돏탅뮷뺳좱쪧,뒴탂뗄뚯솦폫톹(3)욷없쫇쫐뎡돏탅뮷뺳(쫐뎡돉쫬ꆢ쫐뎡맦솦늻ퟣ,틔벰웳튵볒헾훎뮯뗄쿖쪵쿂,펪퓬욷없뗄랶)뗄닺컯ꆣ믹뒡늢늻퓺쪵,벱릦뷼샻캴뇘쓜듲퓬돶튻룶몬뷰솿맚짺풰퓂뇽ꆢ뷰뮪믰췈ꆢ첫닖죢쯉욷없뗄쿝실,룟뗄욷없ꆱꆣ쫇쫐뎡돏탅훆뛈좱쪧뗄뷡맻ꆣ(3)웳튵뷧뗄맛뗣틲듋,듲퓬닺욷뗄쪵솦,엠폽웳튵뗄펪쿺쓜솦,웻뎵튵뷧쯆뫵늢늻뷩틢ꆰퟔ훷뾪랢ꆱꆢꆰퟔ훷욷펪퓬맦랶뗄쫐뎡뮷뺳쫇엠폽훐맺훆퓬튵웳튵닺욷없ꆱ,횻튪웳튵쓜짺듦,쓜듦탸쿂좥,쓜랢햹,쓜떽욷없뗄튻쳵싾뎤뗄ꆢ볨뿠뗄샺돌,늻뷶쫇튻룶닺욷잮,틀뾿뇰죋뗄풴,뫎샖뛸늻캪,폐뗄웳튵쎻폐헒ퟔ훷벼쫵뾪랢뗄컊쳢ꆣ떽뫏믯냩,쎻맒퇳쏻없,늢늻쫇웳튵늻풸ퟟ헢쳵슷,뛸쫇쎻폐헒떽뫏쫊뗄믯냩(죧ퟔ훷뾪랢5ꆡ돤럖뗘샻폃떱잰닺욷볛횵솴럖뷢쯹듸살,펵폐ퟔ훷욷없,놻죋쏇돆뗀뗄맾량ꆢ웦죰)ꆣ횮쯹틔헢퇹,쫇뗄믺폶틲캪훐맺웻뎵웳튵폫뿧맺웻뎵뻞춷쫇뒦퓚늻춬솿ꆡꆡ떱잰닺욷뗄볛횵솴틑훰붥쇑뷢,럖뷢캪퇐랢ꆪ벶짏뗄뷏솿,늻쓜펲엶벼쫵폫욷없ꆣ쓪쟡뗄훐맺웻짨볆ꆪ훆퓬ꆪ쿺쫛ꆪ럾컱ꆣ퓚헻룶볛횵솴짏,룷뮷뎵튵뷧뗄헆쏅죋쏇뗄뮰ퟮ뻟듺뇭탔ꆣ튻웻벯췅ퟜ닃뷚쯹뒴퓬뗄볛횵돊ꆰUꆱ탍럖늼,훆퓬뮷뷚뒦폚볛횵퇓럧:ꆰ튪쓍힡볅쒯20쓪ꆣꆱ뚫럧벯췅ퟜ닃쏧?:솴뗄뗍마,뛸퇐랢뫍쿺쫛럾컱뒦폚ꆰUꆱퟖ탍뗄솽룶ꆰ퓚쒿잰뷗뛎,뇰쮵뚫럧,죎뫎튻볒훐맺웳튵죧맻쎻볛횵퓶횵뗄룟뛋ꆣ튻룶웳튵믲헟튻룶맺볒,늻뿉쓜폐맺볊뫏ퟷ뗄뮰,횱뷓좥쏦뛔헢훖컞퇚뮤뗄햽뚷뚼퓚헻룶볛횵솴짏뚼뻟폅쫆,쫐뎡뺺헹뇆뗃쯼횻쓜쫘쫇쎻폐쓜솦뗄ꆣꆱ힡ퟔ벺퓶횵ퟮ듳뗄튻뿩,죧짺닺슷평웷뗄쮼뿆엗뗴죊헟볻죊,훇헟볻훇,퓚ꆰퟔ훷뾪랢ꆱ뫍ꆰퟔ훷욷쇋짺닺늿럖,낮솢탅쫖믺짺닺췢냼,춨폃ꆢ뢣쳘엗뗴없ꆱ뗄헹싛훐,캨벼쫵맛뗣뫍컞쯹ퟷ캪뗄맛뗣뚼쫇쇋ퟔ벺뗄웻뎵쇣늿볾짺닺쪵쪩좫쟲닉릺ꆣ뫳랢맺볒늻뿉좡뗄ꆣ쎻폐벼쫵튲뿉틔퓚쫀뷧랶캧쓚톰쟳뛀솢뗄퇐랢짌ꆢ쪵쿖튻룶맺볒뗄뺭볃뿧풽쪽랢햹캴뇘튻뚨튪짨볆짌,뷢뻶ퟔ짭잷좱뗄퇐랢뫍짨볆쓜솦,죧ꆰ뮪벼쫵뿧풽믲풭쪼탔뒴탂,맘볼퓚폚힡랢햹믺폶,뎿ꆱ싲살튻룶ퟔ훷횪쪶닺좨뗄뷎뎵헻뎵벼쫵,ꆰ뮦뚫뒴퓬튻룶폐샻폚죋쏇뒴튵뗄뮷뺳,샻폃뫳랢폅쫆,퓬뒬ꆱ싲살튻룶퓬뒬튵죏캪쫇듺뇭퓬뒬뚥벶쮮욽뗄ꆤ2ꆤ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
훐맺훆퓬튵웳튵뗄뒴탂폫욷없횮슷ꆪꆪ맹훘쟬LNG뒬뗄벼쫵ꆣ헢튲늻쪧캪튻쳵랢햹죵쫆뫍폗훉튵폖폰쎫캴럡,쓑틔펦뛔좫쟲뮯뗄뿧맺릫쮾뗄쳴닺튵뗄뗀슷ꆣ짆폚샻폃닺욷볛횵솴뗄럖뷢듸살뗄믺햽ꆣ틲듋,펦룃쿱죕ꆢ몫튻퇹좫솦럶돖벸룶듳뛸폖뺺폶랢햹ퟔ벺뗄욷없,쫇튻룶탂뗄뺭펪샭쓮,늨떼ꆢ쿄헹솦잿뗄뻟폐듸뚯ퟷ폃뗄듳탍웳튵쫇훐맺떱잰뷴탂쫖믺뚼돉릦샻폃늢벯돉쇋뇰죋뗄퇐랢풴,뷓뎤웈뗄쫂ꆣ컒쏇뇘탫듓뎤풶뾼싇:붫살쮭훷떼훐맺뺭쇋ퟔ벺뗄뛌냥ꆣ컒쏇튻맡잿뗷ꆰ솽춷퓚쓚,훐볤퓚볃:췢ꆢ맺웳ꆢ쏱볤놾?떱좻,컒쏇늻쾣췻췢훷췢ꆱ뗄훆퓬쒣쪽,떫헢뛠쫇잿쫆웳튵뗄ퟷ램,뛔튻냣떼훐맺뺭볃,쓇쎴,컒쏇뇘탫ퟷ돶쿠펦뗄헾닟낲업ꆣ죵쫆웳튵ꆰ솽춷퓚췢,훐볤퓚쓚ꆱ뗄OEMꆢODM쒣9ꆡ훐맺웳튵뫴뮽튻룶맩쫴쟥컺ꆢ쇷쮳뎩쪽튲쫇튻쳵슷,첨췥IC닺튵뗄웰뻍퇝틯쇋헢쎴튻쳵슷뗄ꆢ폐킧싊뗄닺좨훆뛈,튻떩믽탮쇋풴,뻍믡ퟟퟔ폐욷없뗄슷ꆣꆡꆡ늻싛쏱펪,믲헟맺폐훆퓬튵웳튵뚼좱랦튻룶맩6ꆡ듲퓬훐맺뗄닺욷펪쿺햽싔쫴쟥컺ꆢ쇷쮳뎩뗄ꆢ폐킧싊뗄닺좨훆뛈,훐맺좱랦뿆쳘샕죏캪튻룶엠폽춶헟돉뎤뗄뮷뺳,틔벰좱랦튻룶퓬뻍웳,맽좥뗄20쓪훐맺틑췪돉쇋평튻룶닺욷쾡좱떽닺욷쿠뛔맽쪣뗄랢햹뷗뛎,훐맺틑뷸튵볒뗄훆뛈뮷뺳,좱랦뷰죚뗄횧돖뫍웳튵볒뺫짱뗄죫평닺욷뺭볃쿲펪쿺뺭볃뗄맽뛉웚ꆣ맽좥,닺욷쫇뛌좱쫇훐맺훆퓬튵웳튵뫜쓑뎤듳뗄훷튪풭틲ꆣ쾡좱풴,닺욷훆퓬쫇헻룶뺭볃뗄볛횵뫋탄ꆣ죧뷱10ꆡ훐맺훆퓬튵웳튵떱잰쏦쇙뗄쳴햽,폫웤,듳뛠쫽닺욷틑퓚좫쟲랶캧쓚맽쪣,쿻럑헟돉캪쾡좱쮵쫇튻룶벼쫵컊쳢,컣쓾쮵쫇튻룶맜샭컊쳢풴,쫐뎡펪쿺훰붥돉캪헻룶뺭볃뗄볛횵뫋탄ꆣꆡꆡꆤ돉놾ꆢ훊솿ꆢ붻믵웚뗄뿘훆쓜솦쫇훐맺훆퓬컒맺헽퓚훆뚨뫜뛠닺튵랢햹햽싔,떫좱짙뗄쫇튵퓚닺욷볛횵솴훐훆퓬뮷뷚짏뗄죶쫖,떫튲쫇훐닺욷펪쿺햽싔,죧뫎냑컯쏀볛솮뗄훐맺닺욷췆쿺떽맺훆퓬튵웳튵뗄죭샟,뚪웺쇋돉놾ꆢ훊솿뫍붻믵웚쫀뷧짏좥쫇컒쏇쏦쇙뗄튻듳쳴햽ꆣ뗄맜샭,컒쏇뻍쪧좥쇋짺듦뗄볛횵ꆣ맺볒헾닟펦쫇맄샸뫍듸뚯훐맺훆퓬튵웳튵붨ꆤ붩뮯뗄웳튵ퟩ횯뷡릹뫍룄룯ퟨ솦,쪹쓚늿쇷솢맺볊욷없뫍맺볊럖쿺쟾뗀ꆣ헾뢮맜샭닣뫍웳튵뺭돌폅뮯쿠떱삧쓑,맜샭닣닣뗾뗾뛸컞킧싊ꆣ맜샭뷡펪헟뇘탫룄뇤틔닺욷훆퓬캪훐탄뗄쮼캬뚨쫆ꆣ헻룶릹뗄쫝짭쫇훐맺훆퓬튵웳튵뿌늻죝뮺뗄쫂,쎻폐짧믡뗄볛횵좡쿲튲튪듓훆퓬쿲펪쿺뇤ꆣ맺볒펪쿺BPR,ERP튲랢믓늻쇋ퟷ폃,튻룶쎻폐뺺헹솦뗄닺닟싔쫇뫳WTO쪱듺훐맺뺭볃퓶뎤뗄맘볼ꆣ욷,퓙뫃뗄ERP튲컞폃ꆣꆤ좱랦웳튵햽싔맜샭ꆢ닆컱뫍놾퓋ퟷ쓜솦뗄7ꆡ뫏ퟷ훐튲듦퓚뺺헹,맦뇜ꆰ삭쏀뮯쿝?ꆱ맜샭죋닅,훐맺웳튵뎤웚뒦폚컞햽싔ힴ첬,뛔웳튵퓚뺭볃좫쟲뮯뗄놳뺰쿂,쪱듺쳘헷틑랢짺쇋뫜랢햹햽싔뗄뫶쫓폫쓜솦뗄잷좱틑돉캪웳튵돉뎤뗄듳뗄뇤뮯,컒쏇틑늻듳뿉쓜맘웰쏅살룉,훐맺훆퓬퇏훘헏낭ꆣ훐맺웳튵뗄펯샻쓜솦닮,EVA뛠쫇뢺튵웳튵뗄짺듦뫍랢햹뇘좻샫늻뾪폫췢뷧뗄뫏ퟷ뫍횵,뺻닺쫕틦싊뗍폚놾돉놾,뻍솬뺭펪뷏뫃뗄뺺헹,훐맺훆퓬튵랢햹뗄슷뺶톡퓱펦쫇ꆰ톧쾰ꆪ뫏짏몣맺폐웳튵,퓚짏몣뷼3500틚풪뺺헹탔쇬폲맺ퟷꆪ뺺헹ꆱꆣ캪쇋룷ퟔ뗄샻틦,뫏ퟷ쫇쿠뛔뗄뫍퓝쪱폐닺훐,횻폐22%뗄뺻닺쫕틦싊듳폚틸탐샻뗄,뺺헹쫇뻸뛔뗄뫍폀풶뗄ꆣ업돢췢솦컒쏇붫뢶돶싊(%)ꆣ뫜듳뗄듺볛;췪좫틀삵췢솦,컒쏇붫듭쪧ퟔ훷랢햹퓚쾸럖쫐뎡,닮틬뮯랢햹,퓚춻웆쳥훆ꆢ벼쫵ꆢ뗄믺폶ꆣ훐맺훆퓬튵뗄랢햹뇘탫럅퓚솽룶풴,솽맦쒣ꆢ돉놾풼쫸뫳훐맺훆퓬튵,폐뿉쓜퓚2ꆫ3룶닺룶쫐뎡룼맣삫뗄쮼슷훐좥쮼뾼ꆣ볈튪샻폃맺췢욷쇬폲쓚퓚쫀뷧랶캧쓚뒦폚쇬쿈뗘캻,펵폐컞틔쳴풴,폖튪맦뇜ꆰ삭쏀뮯쿝?ꆱ,헢헽쫇훐맺뺭볃랢햹햽뗄폅쫆욷없ꆣ맽돌훐쯹쏦쇙뗄컊쳢ꆣ8ꆡ펭뷓컞램믘뇜뗄쫐뎡뮯탍뫍좫쟲뮯뗄닎뾼컄쿗쳴햽[1]쏗뛻뛙ꆤ뿆쳘샕.듲퓬ퟔ벺맺볒뗄펪쿺닟싔.21쫀볍뺭볃놨뗀,2002-05-13ꆡꆡ쒿잰훐맺뺭볃돊쿖ퟅ튻훖늻킭뗷뗄뻖쏦:뫪맛잿,캢맛죵;잿듳뗄맺쏱뺭볃,죵킡훉쓛뗄ퟷ헟볲뷩:맹훘쟬(1933ꆫ),쓐,몺ퟥ,짂컷뢻욽죋ꆣ춬볃듳웳튵ꆣ뻞듳뗄쫐뎡탨쟳듌벤쇋튻룶룟쯙돉뎤뗄맺쏱톧(짏몣쫐ꆡ200092)믺킵릤돌톧풺ꆢ뺭볃폫맜샭톧풺쏻폾뺭볃,떫평폚맺웳죔뒦퓚쳥훆탍훐,죟풱ꆢ햮컱ꆢ풺뎤ꆢ뷌쫚;훐맺릤돌풺릤돌맜샭톧늿뢱훷죎ꆢ훐맺릤돌풺짧믡횰쓜컊쳢닸짭,쏦쇙뗄쫇짺듦컊쳢,뛸쏱펪웳풺쪿ꆣ퇐뺿랽쿲캪릤돌쿮쒿짨볆폫톯ꆣꆤ3ꆤ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
MAINTOPICS,ABSTRACTS&KEYWORDSISSN1672-884ÒCHINESEJOURNALOFMANAGEMENTAdd:,,Jul.,2004nologyWuhanChinaBimonthly()Distributer:ChinaNationalPublicationsImportEditedandPublishedby:CHINESEJOURNAL&Export(Group)CorporationOFMANAGEMENTMagazineOfficeCode:1725BMMAINTOPICS,ABSTRACTS&KEYWORDSTheDevelopmentofInnovationandBrandinHowever,thismodecouldnotanswerthechal2ChineseManufacturingEnterprisesꆡꆡ(TongjiUnversity,Shanghai,China)lightofChinesetraditionalculture,systemꆡp123views,andorganizationresearch,wedevelopAbstract:Nowadays,therearedifferentHeXieManagementTheory,anditscontrolopinionsandvaluationsinthedevelopmentthoughtofcombiningrationaldesignandenvi2strategyofChinesemanufacturingenterprises,:hexiemanagement;managementstandpointsoftechnique2onlyandindifferencecontrol;-dotheirbestinutilizingthegoodchancescausedtionꆡꆡLIBiqiang(,Wuhan,China)ꆡ:,managementment,,,orsometimesmeanstheresultofthesebe2KeyWords:ChineseManufacturingEnter2haviors,;IndependentInnovation;Independentintegration(abbreviatedastheintegration)isaBrand;DevelopmentStrategykindofnewmethodtostructurethesystem,andisalsothemeansandeffectivewaytorealizeManagementControlandHeXieManagementtechnologicalinnovation,systeminnovation,ResearchꆡꆡXIYoumin(Xi’,re2versity,Xi’an,China)ꆡWANGHongtaoꆡgardingsystematicthoughtasguidelines,hasTANGFangchengꆡp429probedanddescribedthephenomenon,conceptAbstract:Therearethreemega2trendsofandcharacteristic,basiccategories,methodsofdevelopmentofmodernorganizations:fast2theintegration,managementintegrationanditschangingandcomplexenvironment,,andself2actualizationem2Keywords:system;integration;manage2ployees,whichbringchallengestotraditionalmentintegration;integratedUnitOLIparadigm;;alliancecapitalist;dun2view,wefindthetraditionalmanagementcon2ningtrolpursuesrationaldesignbygoalssettings,informationcollecting,ꆡꆡCHENRongqiuꆤÓꆤ' 1994-2010 China Academic Journal Electronic Publishing House. All rights reserved.
