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TECHNOLOGY BARRON'S TECH
John Ternus Is a Return to the
Steve Jobs’ Version of Apple
约翰·特努斯标志着苹果回归史蒂夫·
乔布斯时代的风格
By Adam Levine 作者：亚当·莱⽂
April 22, 2026, 3:30 am EDT2026 年 4 ⽉ 22 ⽇，凌晨 3:30（美国东部夏令时）
Before his appointment to Apple CEO, John Ternus served as the company’s
senior vice president of hardware engineering. - Adam Gray/Bloomberg
在出任苹果公司⾸席执⾏官之前，约翰·特纳斯曾担任该公司硬件⼯程⾼级副总
裁。——亚当·格雷/彭博社
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For a few years, any conversation about Apple’s
这⼏年，每当谈论苹果的 growth
focused on services and artificial intelligence. Apple’s services
business, including AppleCare, the App Store, and Music have
been a hit. AI not so much.
增长主要集中在服务和⼈⼯智能领域。苹果的服务业务，包括
AppleCare、App Store 和 Apple Music，表现抢眼。⼈⼯智能⽅
⾯则不然。
It may not matter. Monday’s appointment of John Ternus to be Apple’s new
CEO marks a sudden shift in the conversation: Apple remains a product
company first. Ternus’ ascension to CEO, from his role as senior vice president
of hardware engineering, is a reminder that Apple emphasizes products above all
else. Without iPhones, Macs, Watches, and iPads, the rest doesn’t matter.
这或许⽆关紧要。周⼀，约翰·特纳斯被任命为苹果新任⾸席执⾏官，这⼀消息让
舆论焦点发⽣了突变：苹果依然⾸先是⼀家产品公司。特纳斯从硬件⼯程⾼级副
总裁晋升为⾸席执⾏官，再次提醒⼈们，苹果将产品置于⼀切之上。如果没有
iPhone、Mac、Apple Watch 和 iPad，其他⼀切都⽆⾜轻重。
Steve Jobs left three gifts for Apple before his 2011 death from pancreatic cancer.
Just two months before he died, a visibly ill Jobs attended a Cupertino City
Council meeting to secure approval for the construction of Apple Park, the
company’s current headquarters. That came a day after he delivered a keynote
address at the company’s Worldwide Developers Conference in which Jobs
introduced iCloud, the back end service that creates the seamless Apple
AAPL 苹果公司 %
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experience.
史蒂夫·乔布斯在 2011 年因胰腺癌去世前，为苹果留下了三份礼物。就在他去世
前的两个⽉，病容显露的乔布斯出席了库⽐蒂诺市议会会议，以确保苹果公园
（即该公司⽬前的总部）的建设获得批准。就在前⼀天，他在苹果全球开发者⼤
会上发表了主题演讲，并在此期间推出了 iCloud——这项后端服务正是打造⽆缝
苹果体验的关键。
But Jobs’ greatest parting gift to Apple was choosing his successor, Tim Cook,
who had already revolutionized Apple’s supply chain as chief operating officer.
Cook, the operator, wasn’t the obvious successor to one of the most charismatic
leaders of all time, but Jobs understood that Apple was entering a new phase
that required a different skill set from his own. By 2011, the company needed a
manager of innovative talent more than a singular innovator.
但乔布斯留给苹果最珍贵的临别礼物，是选定了继任者蒂姆·库克——这位时任⾸
席运营官的库克，此前已彻底⾰新了苹果的供应链。作为⼀名运营专家，库克原
本并⾮这位史上最具魅⼒领袖的理所当然⼈选，但乔布斯深知，苹果正迈⼊⼀个
新阶段，需要与他⾃⾝截然不同的能⼒。到了 2011 年，公司需要的已不再是独⼀
⽆⼆的创新者，⽽是⼀个能够管理创新⼈才的领导者。
Cook has never tired of relaying the lessons he learned from Jobs, but he also
taught the old master something new. Jobs always believed that if Apple made
great product and great user experiences, combined with great marketing, the
rest would take care of itself. Cook showed Jobs that ultraefficient
manufacturing operations that didn’t sacrifice quality were an equally important
part of Apple’s success.
库克从未厌倦过分享他从乔布斯那⾥学到的经验，但他同时也让这位⽼前辈领悟
到了新的道理。乔布斯⼀直坚信，只要苹果能打造出卓越的产品和出⾊的⽤户体
验，再加上出⾊的营销，其余的⼀切⾃然⽔到渠成。库克则向乔布斯证明，在不
牺牲质量的前提下实现超⾼效率的制造运营，同样是苹果成功的重要组成部分。
Now that Cook is stepping aside, he and the board are turning back the clock by
naming a CEO who is primarily a “product guy.” Like Jobs, Cook chose a
longtime Apple employee that worked up the ranks to become a senior leader.
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Like Cook, Ternus has a deep understanding of Apple’s culture and its relentless
focus on user experience.
随着库克即将卸任，他和董事会正通过任命⼀位主要以“产品专家”著称的⾸席执
⾏官，让公司重回初⼼。与乔布斯⼀样，库克选择了⼀位在苹果公司任职多年、
从基层⼀路晋升⾄⾼层的管理者。与库克⼀样，特纳斯对苹果的企业⽂化及其对
⽤户体验的执着追求有着深刻的理解。
“We never want to ship junk, right? We want to ship great products that have
that Apple experience, have that Apple quality,” Ternus said in an interview last
week before his official appointment.
“我们绝不想推出劣质产品，对吧？我们想要推出能带来‘苹果体验’、具备‘苹果品
质’的优秀产品，”特努斯在上周正式任命前接受采访时说道。
Ternus is best known for shepherding the almost seamless transition of Mac
computers from Intel’s chips to the company’s own Apple Silicon. Thanks to its
own chips, Apple now has a tremendous edge in the PC market. The enthusiastic
reception to the new MacBook Neo, which sells for as little as $500 to students,
is Exhibit A.
Ternus’s approach to Apple is Jobs-like, down to a preoccupation with small
details like screws. During a 2024 commencement address to his alma mater at
the University of Pennsylvania engineering school, Ternus relayed a story about
making the Cinema Display, the first Apple product he worked on a quarter-
century ago.
The monitor had been designed with screws in the back that had 25 concentric
circles machined into their flat heads to make them sparkle as light passed over
them. Ternus was on the road at the supplier’s facility, and sometime after
midnight he pulled out a magnifying glass to count the circles, finding that the
supplier had gotten it wrong, putting in 35 grooves.
It’s this unusual obsession that defines Apple products.
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“Maybe a customer notices, maybe they don’t,” he said. “But either way,
whenever I saw one of those displays on someone’s desk, it mattered to me to
know that my teammates and I had considered everything about it.”
“也许顾客会注意到，也许不会，”他说，“但⽆论怎样，每当我看到有⼈桌上摆着
这样的展⽰品时，知道我和我的同事们已经对它的⽅⽅⾯⾯都进⾏了周全考虑，
这⼀点对我来说很重要。”
That Jobsian dedication to detail is back atop Apple. It’s good news for fans of
Apple products—and it should be good news to investors, as well.
那种乔布斯式的对细节的执着，如今又回到了苹果公司的最⾼层。这对苹果产品
的粉丝来说是个好消息——对投资者来说，也应该是个好消息。
Write to Adam Levine at @
请致信亚当·莱⽂，邮箱地址为 @
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mailto:@
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