WHO WERE THEREAL WINNERSOF THE BEIJINGOLYMPICS?September 2008北京奥运会，谁是真正的赢家？㈰〸쓪㧔? @ 2008 The Nielsen Company. All rights and the Nielsen logo are trademarks of The Nielsen Company.쓡뛻즭릫쮾㈰〸냦좨쯹폐쓡뛻즭벰쓡뛻즭뇪횾쫇쓡뛻즭릫쮾뗄힢닡짌뇪
Visa dominated the credit card market in China before the Olympics Eight out of ten online Chinese consumers indicated that 뻍컊쓡뛻즭냉ꎺand though it is clearly the favorite brand among current and future their interest in the Olympics was increased by advertising 놱뺩냂퓋퓞훺짌헽퓚볆쯣쯻쏇90%card holders, given MasterCard achieved a high ‘recommend’ rating that tapped into the Games. Of those, 48 percent said that79%80%with little media support it has also done well. advertising using the colors and symbols of the Olympics67%70%믱뗃뗄뷰없ꎬ볛룱늻럆뗄냂퓋퓞훺57%60%+18%kept it top-of-mind whilst advertising using Olympic athletes+22%Local partner Yili appears not to have benefited significantly from 50%럑폃ퟮ뫳쓜뗃떽믘놨싰ꎿinspired 64 percent to then watch these athletes compete. 40%Olympic sponsorship. Though Yili and MengNiu sales have been 30%+14%almost the same throughout the Olympic year, despite Yili’s Not quite yet a nation of sports enthusiasts, six out of ten 20%association with the Olympics, MengNiu remains a firm favorite in 10%+18%online respondents indicated+4% that the Olympics inspired 컞싛냂퓋좫쟲뫏ퟷ믯냩뮹쫇웰훐뗄놾췁욷0%consumers’ minds which means they have considerably more them to play more sports and 33 percent0750711085 to eat healthier. 없ꎬ쓜릻폐믺믡짭????쓪놱뺩냂퓋퓞훺짌탐쇐뗄goodwill than Yili to draw on to further grow their news for sportswear manufacturers and a clear signal 웳튵ꎬ퓚탐튵훐컞틉뻟폐쟌돾뗄뗘캻ꆣ잰헟틀췐쇬28,153to food manufacturers that consumers will increasingly be 쿈뗄벼쫵룯탂뫍믮풾뺫쏷뗄쫐뎡펪쿺쫖뛎ꎬ펮뗃쇋Given the singularity of the Beijing Games in so far as the global looking for healthy alternatives, a trend Nielsen has observed fascination with the up and coming world power and the Chinese 좫쟲짹폾ꎬ뛸뫳헟퓲뻟폐랢햹돉캪훐맺뗚튻엺맺볊within the beverage category for the last two years.ퟷ캪냂퓋훷냬맺ꎬ훐맺뗄냂퓋쫕쫓싊좫쟲쇬쿈ꎬ룟듯peoples’ fierce pride in hosting the Games, it is difficult to assess 뮯욷없뗄쪵솦뫍잱솦ꆣ좫쟲쫗쟼튻횸뗄톶폫쎽뷩냙럖횮뻅쪮쯄ꆣ냂퓋믡믱뗃쿻럑헟뗄맘힢뛈쫇잰쯹캴폐뗄whether Olympic sponsorship will have the same impact at the Conclusion: Sponsorship is a long-term 벯췅쓡뛻즭ꎬ뻛붹냂퓋퓞훺ꎬ맛달뿉뿚뿉샖ꆢ낢뗏듯룟ꎬ떽뗗퓞훺짌뗄뺺헹뛔쫖믡닉좡퓵퇹뗄뛔닟ꎿ뮨럑튻퇹London Games. Though London has already generated nearly half strategy to build brand equity쮹ꆢ싳떱샍ꆢ????뾨뫍훐맺횪쏻쓌튵욷없틁샻뗄쫐뎡룟뗄맣룦럑ꎿ믲헟쫇쿈죃퓞훺짌쿈돉캪떱쪱뗄붹뗣ꎿ?(USD600 million) of its total goal of billion in advertising, 탐캪ꎬ럖컶냂퓋퓞훺짌짭럝폫쳡짽욷없죏횪횮볤뗄맘Media budgets have been growing steadily in China year on two global sponsors, Kodak and Lenovo, have indicated that they will 쾵ꎬ틔벰ퟷ캪냂퓋퓞훺짌듸룸욷없뗄춶믘놨ꆣ믹폚뛔냂퓋쫕쫓싊뗄샖맛풤웚ꎬ돽쇋싳떱샍뫍췲쫂듯탅폃year so it is no surprise that in the Olympic year, sponsors not be funding the 2012 Games and Johnson & Johnson and 뾨횮췢ꎬ????쓪?퓂ꎬ냂퓋퓞훺짌벰웤뺺헹뛔쫖럗럗볓듳쇋퓚and their rivals also upped their spend on traditional are yet to resign. •뒫춳쎽쳥짏뗄맣룦춶럅솦뛈ꆣ룹뻝쓡뛻즭틔췹뗄맣룦볠닢쫽뻝ꎬ뗧쫓쎽쳥뗄맣룦춶럅햼좫늿맣룦뮨럑뗄냋돉틔짏ꆣNew media also played a key role in generating interest in ????쓪ꎬ?퓂?죕ꎬ냋뗣쇣냋럖ꎬ놱뺩ꆪꆪ퓚뫄???틚쏀1풪폃폚퓋뚯쿮쒿랢햹뫍믹뒡짨쪩붨짨횮뫳ꎬ놱뺩냂쇖욥뿋ퟩ횯the Olympics as although television was the preferred Beijing Organizing Committee Olympic Games????쓪?훁?퓂ꎬ훐맺맣룦춶럅뮨럑룟듯죋쏱뇒????틚풪ꎬ캯풱믡쾣췻헢튻쪱뿌ꆢ헢튻돇쫐쓜릻돉캪좫쟲훵쒿뗄붹뗣ꆣ헢medium for watching the Games, more people than ever 2Nielsen Online Global Research폫좥쓪춬웚쿠뇈ꎬ퓶럹룟듯냙럖횮쪮웟ꆣ웤훐ꎬ냂퓋퓞훺짌뗄맣뇊춶뎬맽쇋틔췹죎뫎튻뷬냂퓋믡ꎬ냼삨퇇쳘삼듳ꎨ??틚쏀before sated their appetite for Olympic information by going 3Estimates are based on data sourced across 38 markets from The Nielsen Company, 룦뮨럑햼쇋쇹룶냙럖뗣ꎬퟜ볆맣룦춶죫죋쏱뇒???틚풪뷶ꆣ?퓂AGB Nielsen Media Research, BBM Nielsen Media Research, Finnpanel, IBOPE, TAM India and OzTAM풪ꎩꎬ쾤쓡ꎨ㈰틚쏀풪ꎩ뫍퇅뗤ꎨㄲヒ?샔ꪣꦰ싔쮻?online.럝ꎬ훐맺퓂맣룦춶럅듯떽죋쏱뇒??틚풪ꎬ춬뇈퓶럹룟듯쯄돉ꆣ4Traditional advertising: television, newspaper and magazine5Yea㈰〸쓪뗄놱뺩ꎬ늻뢺훚췻ꆣ룹뻝쓡뛻즭뗷닩뷡맻ꎬ냂퓋웚For the most part, the massive enthusiasm for the Beijingr January to August 20081????쓪?훁?퓂ꎬ뿉뿚뿉샖릫쮾맣룦춶럅춬뇈퓶뎤냙럖횮6볤ꎬ좫쟲릲폐㐴틚맛훚쫕뾴쇋냂퓋뷚쒿벰주쫂?ꎬ쫕쫓죋쫽룟듯Games by ChineseAtlanta 1996 Games won a significant 17% spike in overall network viewing, consumers was successful in creating an Australian TV networks saw a 39% increase in viewers during the Sydney Games and 뛾쪮쯄ꆣ돽쇋뗧쫓맣룦ꎬ뿉뿚뿉샖릫쮾뮹틔ꆰ훐맺ퟮ듳뗄뮧췢좫쟲죋뿚ퟜ솿뗄웟돉ꆣ퓚퇇첫뗘쟸ꎬ냫쫽틔짏뗄맛훚쫕뾴쇋냂‘Olympic halo’ around those brands that chose to associate Athens 2004 brought a 20% increase in viewership for Greek TV network맣룦ꆱ캪싴뗣ꎬ퓚놱뺩듳맦쒣춶럅냍쪿뎵짭맣룦ꎬ뢲룇쇋뺩돇7퓋믡뾪쒻쪽ꎬ퓚얷훞뫍놱쏀ꎬ헢튻뇈샽튲듯떽냙럖횮죽쪮뫍냙 themselves with the five online research. 2000 sample across China’s first and second tier cities죽럖횮튻뗄릫붻뎵뚥엯ꆣ헢튻믮뚯캪뿉뿚뿉샖릫쮾캪웚튻쓪뗄럖횮뛾쪮쯄ꆣ폫듋춬쪱ꎬ좫쟲쿻럑헟뛔폚놱뺩ퟷ캪????쓪냂퓋8Nielsen Retail Index. Sales volume and value September 2007 to August 2008쫐뎡췆맣쿮쒿삭뾪쇋쒻ꎬ룃쿮쒿뒥듯랶캧냼삨뗧쫓ꆢ욽쏦쎽For the Olympic partners McDonalds, Coke and Adidas which 믡훷냬돇쫐뗄죏횪돌뛈컈늽짏짽ꆣ????쓪?퓂ꎬ헢튻죋쫽뇈샽9Based on total advertising spend from January to August 2008쳥ꆢ퓚쿟쎽쳥ꆢ룷듳쫛뗣틔벰췸싧뿚놮펪쿺ꆣare all in tight competition with their rivals, association with 캪냙럖횮컥쪮웟ꎬ뷘훁????쓪?퓂ꎬ룃죏횪싊쳡룟훁뷼냋돉10Nielsen Personal Finance Monitor 2007. 18 cities included in study2ꎨ㜹▣ꦡ?the Olympics appears money well spent. The challenge 11As of March 2008, McDonalds had 950 stores in China compared to KFC’s 2200. 쏦뛔뿉뿚뿉샖뗄뫆듳짹쫆ꎬ냙쫂릫쮾웱쓜탤쫖엔맛ꆣ릫쮾Figures quoted from Here Comes a Whopper. Published 17th September 2008. New Wave forward is converting that goodwill into sales as 뷱쓪풤볆맣룦춶럅퓶럹붫듯떽냙럖횮튻냙쇣컥ꎬ캪좥쓪춬웚뗄12CR-Nielsenin the case of Coke, association with the Olympic hasn’t 솽놶횮뛠ꆣ냙쫂릫쮾뗄맣룦춬퇹뢲룇맣랺ꎬ퓚뒫춳뗧쫓맣룦횮13market resulted in increased share despite being consideredUp to June 2008. CNNIC. Statistical Survey Report on the Internet Development in China (July 2008)췢ꎬ뮹퓚뮥솪췸춶럅쇋폐킧뗄췆맣볆뮮ꆣ14a ‘favorite’ brand. CR-Nielsen 56
퓚탅폃뾨랽쏦ꎬ????뷸탐쇋캪웚??룶퓂뗄냂퓋맣룦췆냂퓋웚볤ꎬ???냂?퓋욵뗀죕뻹뗧쫓쫕쫓싊캪냂퓋뺡맜죧듋ꎬ뎬맽냫쫽퓚쿟쫜럃헟풸틢ꆰ췆볶ꆱ췲쫂듯뾨ꆣ룹뻝쓡뛻즭뗄퇐뺿ꎬ퓚듺퇔죋폫욷없뗄솪쾵랽쏦ꎬ삺쟲퓋맣ꎬ쿠펦맣룦뮨럑춬뇈퓶럹듯떽냙럖횮죽쪮ꆣ췲쫂듯뾨쯆뫵컞잰웚뗄쯄놶횮뛠ꆣ헢쫇럱틢캶ퟅ냂퓋웚볤능돶뗄뗧쫓맣헢뇭쏷ꎬ췲쫂듯욷없뷸뻼훐맺쫐뎡쪱ꎬ폫쿻럑헟뷸탐쇋폐킧릵뚯풱튦쏷죃쿻럑헟믘쿫떽뗄욷없쫽솿ퟮ뛠ꆣ쫜럃헟퓚쳡떽튦쏷틢폫噉十튻뻸룟쿂ꎬ춬웚뒫춳쎽쳥맣룦뮨럑폐쯹쿂붵ꆣ룦붫뒥벰룼뛠쿻럑헟ꎿ룹뻝쓡뛻즭뗄뗷닩쫽뻝ꎬ뷓뷼냫춨ꎬ욷없짹폾뷏룟ꆣ????뾨뺡맜죙뗇쿻럑헟ꆰퟮ쾲낮ꆱ탅폃뾨쪱ꎬ쓜벴쪱쿫떽뿉뿚뿉샖ꎨ???ꎩꎬ훐맺솪춨ꎨ???ꎩꎬ????쫽쿻럑헟ꎨ???ꎩ뇭쪾ꎬ쯻쏇샻폃주쫂웚볤닥럅맣룦쪱욷없ꎬ본폚웤???쓪?룟낺뗄맣룦뮨럑ꎬ쎿튻ꆰퟮ쾲낮ꆱ냙럖뗣뾨ꎨ???ꎩꎬ욽낲놣쿕ꎨ?????ꎩ뫍쓍뿋ꎨ????ꎩꆣꆰ량죋ꆱ컞싛쫇럱펵폐냂퓋퓞훺욷없뗄춷쿎ꎬퟷ캪ퟮ듳맦쒣뗄냂퓋맣룦볤ퟶ웤쯼뗄쫂ꎻ냂퓋웚볤뗄맣룦뛔폚쳡짽욷없죏횪ꎬ붨뗄춶듯떽죋쏱뇒????췲풪ꎬ뛸췲쫂듯뾨쎿튻ꆰퟮ쾲낮ꆱ냙럖쇵쿨뷶뻓웤뫳ꎬ쿻럑헟늻춬돌뛈짏붫쯻폫뿉뿚뿉샖ꎨ???ꎩꎬ믮뚯횮튻ꎬ맣룦풤쯣뇈좥쓪춬웚퓶볓쇋솽놶ꆣ낢뗏듯쮹뗄쿬쇁뿚뫅?????릹??믽?벫?욷??없?탎쿳뗄킧폃뺿뺹폐뛠듳ꎿ뗣뗄춶뷶뷶쫇㠰췲풪ꆣ틁샻ꎨ???ꎩꎬ쓍뿋ꎨ?????ꎩꎬ????뾨ꎨ???ꎩ뫍낲샻ꆰ쎻폐늻뿉쓜ꆱ벰웤맣룦뒴틢ꎬ쳥쿖쇋훐맺퓋뚯풱뗄쪵솦뫍럧ꎨ???ꎩ컥룶욷없쿠솪쾵ꆣ쳸쮮믊뫳맹뺧뺧듺퇔뗄욷없쫽솿쿠쎲ꎬ퓚??틚훐맺쿻럑헟탄쒿훐벤웰쇋잿쇒릲쏹ꆣ듋췢ꎬ낢뗏듯쓡뛻즭퓚쿟쿻럑헟뗷닩뷡맻쿔쪾ꎬ퓚컊벰ꆰ쫇럱쓜릻쟥돾볇뛔폚뿏뗂믹뫍싳떱샍ꎬ뺡맜ꎬ춨뎣뗄맛뗣쫇훐맺쿻럑헟욫뛔뷏짙ꎬ욷없킧펦튲늻벰짏쫶쓐퓋뚯풱ꆣ냙럖횮쪮냋뗄쫜럃헟쮹뮹춨맽뮥뚯쪽슷퇝ꆢ퓚쿟맣룦뗈뛠훖탎쪽ꎬ릵춨쿻럑헟ꎬ캪뗃냂퓋퓞훺욷없ꆱ쪱ꎬ돖럱뚨첬뛈뗄쫜럃헟뇈샽듯떽죽럖횮튻ꆣ낮퓚뿚캶짏놾췁뮯룼볓뎹뗗뗄뿏뗂믹ꎻ뺡맜ꎬ뿏뗂믹퓚훐맺뗄붫쯽뗄쏻ퟖ폫뿉뿚뿉샖쿠솪쾵ꎬ뷼튻돉쿻럑헟쿫떽싳떱샍ꆣ헢튻쫐뎡믮뚯췆늨훺삽ꆣ뛔폚춶죫뻞듳뗄냂퓋퓞훺욷없쏇ꎬ헢튻뷡맻늢럇샻뫃ꆣ떫늻뿉럱쏅뗪쫽솿쫇싳떱샍뗄솽놶ꎬ룹뻝쓡뛻즭뗄뗷닩뷡맻ꎬ톡퓱뿏뗂죏뗄쫇ꎬ뛔듳늿럖퓞훺짌살쮵ꎬ냂퓋뗄좷쫇쳡짽욷없횪쏻뛈뗄뷝믹캪ꆰퟮ쾲뮶뗄솬쯸뿬닍ꆱ뗄쿻럑헟뇈샽캪냙럖횮뛾쪮냋ꎬ뷶뺡맜튦쏷듺퇔뗄욷없믱뗃죏횪뛈뷏룟ꎬ퓚냂퓋쎿죕ퟮ죈쏅퓚퓋뚯욷없쫐뎡ꎬ쓍뿋폫낢뗏듯쮹뗄뺺헹뷇뛈듓살뚼쎻폐뺶ꎬ폈웤쫇춶죫룟맣룦뮨럑뗄듳욷없ꆣ솪쿫뫍뿉뿚뿉샖뻍쫇ퟮ탒틔컥룶냙럖뗣뗄캢죵폅쫆좡쪤폚싳떱샍ꆣ뷘훁뷱쓪냋퓂ꎬ뿏뗂췸싧쯑쯷맘볼듊업탐냱훐ꎬ쇵쿨뻓쯹폐쯑쯷죋쏻쫗캻ꎬ룶훐풭춣횹ꆣ㈰〸쓪㇖세퓂ꎬ쓍뿋췆돶쇋틔ꆰ쓍뿋튻듺ꆱ캪훷쳢뗄쫐퓋뗄펮볒ꆣ뷓뷼쯄돉퓚쿟쿻럑헟ꎨ???ꎩ쓜쎻릻폐쳡쪾쿂뻍쓜횸믹뗄맣룦뮨럑틑뺭듯떽싳떱샍죽놶ꎬ뮻퇔횮ꎬ뿏뗂믹쎿튻룶쿻틲뿉쓜퓚폚쇵쿨틢췢췋돶뇈주ꆣ췸쏱ퟮ맘힢뗄퓋뚯풱뮹폐솦뎡믮뚯ꎬ맣룦춶럅춬뇈퓶볓쇋냙럖횮튻냙쯄쪮죽ꆣ돶쯼쏇뗄냂퓋퓞훺짌짭럝ꆣ웤듎쫇낢뗏듯쮹ꎨ???ꎩꆢ훐맺틆뚯럑헟ꆰퟮ쾲뮶ꆱ냙럖뗣싲쇋룟듯죋쏱뇒튻틚풪뗄떥ꎬ뛸싳떱샍쯄짤뗄쳸쮮믊뫳맹뺧뺧ꆣ퓚쮮솢랽뒴퓬쇋웆볍슼짱뮰뗄폎펾붡ꎨ???ꎩ뫍틁샻ꎨ???쯤ꎩ좻ꆣ쓍뿋뫍냙쫂늻쫇냂퓋퓞훺짌ꎬ죔뗄뮨럑캪쎿룶냙럖뗣죋쏱뇒㔲㘰췲풪ꆣ붫럆뛻웕쮹업퓚뗚죽캻ꎬ웤뫳럖뇰캪튦쏷뫍뿆늩ꆣ냂퓋훷쳢쟺뛸퓚훐맺뛾벶돇쫐펵폐볡쪵쿻럑헟쫐뎡뗄샮쓾욷없ꎬ춬웚좻럖뇰믱뗃냙럖횮쪮컥뫍????뗄욷없믘틤싊ꆣ퇝뎪헟즯삭늼삳싼뫍샮쓾늢쇐뗚컥ꆣꆰ샮쓾ꆱ쫇캨튻죫캧냂퓋맣룦춶럅퓶럹뷶캪냙럖횮쪮냋ꆣ냂퓋퓞훺욷없낢뗏듯쮹벰웤뺺헹뛔쫖쓍뿋퓚냂퓋듙쿺짏뗄쎿죕죈쏅맘볼듊쯑쯷잰뛾쪮캻뗄욷없쏻돆ꆣ룹뻝쓡뛻즭릫쮾뛔냂퓋퓞훺욷없뫍뺺헹뛔쫖뗄뮶펭뛈뗷맣룦뫍쿠맘쫐뎡춶럅럖뇰룟듯튻틚뻅잧췲쏀풪뫍튻틚컥잧췲쏀4냂퓋웚볤ꎬ싳떱샍뗄맣룦춶럅솦뛈뗍폚좥쓪춬웚ꆣ쯼뗄샏닩?ꎬ냂퓋훷쳢맣룦퓚뻸듳뛠쫽쟩뿶쿂ꎬ웰떽쇋쟽뚯쿻럑헟뛔욷풪ꎬ샮쓾퓚훐맺뛾ꆢ죽쿟돇쫐뗄쫐뎡뇭쿖튲쪮럖잿뺢ꎬ캴살훐????쓪ꎬ훐맺늻뷶퓚냂퓋뷰냱없짏뎬풽쏀맺ꎬ톸쯙?뛔쫖뿏뗂믹퓚맣룦뮨럑짏퓶뎤쇋죽쪮뻅룶냙럖뗣ꆣ없닺짺뫃룐뗄ퟷ폃ꆣ냂퓋잰웚틔벰냂퓋웚볤ꎨ????쓪?퓂ꆪꆪ맺퓋뚯욷없쫐뎡뺿뺹쮭훷돁뢡ꎬ죔좻탨튪쫃쒿틔듽ꆣ헻쳥뛸퓶뎤뗄췸쏱쫽솿튲뎬풽쏀맺듯떽????틚죋ꆣ춨맽췸싧맘5????쓪?퓂ꎩꎬ뺡맜뿉뿚뿉샖폫냙쫂뿉샖뗄쿺쫛쟩뿶늮훙쓑퇔ꎬ룹뻝쓡뛻즭뗄뗷퇐뷡맻ꎬ낢뗏듯쮹욾뷨맣쫜뫃움뗄냂퓋맣힢냂퓋쿠맘톶뗄훐맺췸쏱죋쫽뇈샽룟듯냙럖횮냋쪮ퟷ캪냂퓋퓞훺짌ꎬ틁샻퓚맣룦뮨럑짏춬뇈퓶볓쇋죽쪮뻅룶럖ꎬ뎬맽쯄돉퓚쿟쿻럑헟ꎨ???ꎩ뇭쪾ꎬ냂퓋좫쟲뫏ퟷ믯냩뿉룦뒴틢ꎬ뇈샮쓾뫍쓍뿋펮뗃쇋룼뛠쿻럑헟뗄쟠ꎬ뷼죽돉쫜럃쇹ꎬ냂퓋췸햾죕뻹뛀솢럃컊헟쫽솿룟듯????췲죋ꆣ웤냙럖뗣ꎬ싔룟폚뺺헹뛔쫖쏉얣ꎨ㈷▣ꦡ?뿚뿉샖쫇쯻쏇ꆰ쾲뮶ꆱ뗄욷없ꎬ뛸냙쫂뿉샖뗄쫜쟠돌뛈짐늻쿻럑헟ꎨ???ꎩ붫낢뗏듯쮹쇐캪ퟮ쾲뮶뗄욷없ꎬ톡퓱샮쓾뫍쓍훐ꎬ쎿쳬뚼샀냂퓋쿠맘췸햾뗄췸쏱죋쫽뇈샽듯떽쯄럖벰웤튻냫ꎬ캪냙럖횮뛾쪮ꆣ죧맻붫헢튻냙럖뇈폫솽듳욷없뗄맣뿋뗄죋쫽뇈샽럖뇰캪냙럖횮뛾쪮뛾뫍냙럖횮뛾쪮ꆣ뷡뫏헢죽듳횮튻ꎬ헢킩췸쏱쫇럱믡춬쪱뗣믷냂퓋퓞훺짌뗄췸햾ꎿ듓쪵볊맣룦뮨럑살뾴ꎬ훐맺틆뚯쫇냂퓋웚볤맣룦춶럅솦뛈룦뮨럑쿠솪쾵ꎬ늻쓑췆쯣돶ꎬ뿉뿚뿉샖쎿튻ꆰퟮ쾲낮ꆱ냙럖뗣욷없뗄맣룦춶럅뮨럑ꎬ낢뗏듯쮹폫쓍뿋펮뗃쎿튻룶쿻럑헟ꆰퟮퟮ듳뗄맙랽퓞훺짌ꆣ퓚뷱쓪?훁?퓂볤ꎬ훐맺틆뚯돢죋쏱뇒??뗄뮨럑캪죋쏱뇒????췲풪ꎬ뛸냙쫂퓲룟듯죋쏱뇒????췲풪ꆣ평듋쾲뮶ꆱ냙럖뗣뗄뮨럑럖뇰캪죋쏱뇒?????췲풪뫍?????췲풪ꆣ샮쓡뛻즭뗄퇐뺿뷡맻쿔쪾ꎬ뎬맽튻냫ꎨ???ꎩ뗄퓚쿟쫜럃헟뇭틚풪폃폚맣룦춶럅ꆣ웤뫳럖뇰쫇뿉뿚뿉샖뫍싳떱샍ꎬ춶럅맣룦뿉볻ꎬ뿉뿚뿉샖춶믘놨싊뇈냙쫂튪룟돶탭뛠ꆣ훁폚쿻럑헟뛔뿉뿚쓾욷없뺡맜맣룦춶럅뮨럑뷏뗍뗄ꎬ쫜쿻럑헟뮶펭뗄돌뛈좴룟돶쪾ꎬ냂퓋믡뗄좷웰떽쇋벤랢쯻쏇샀냂퓋퓞훺짌틔벰웤뺺헹뛔쫖췸햾듯떽죋쏱뇒㜮㠴틚풪뫍‵⸴㧒?ꪡ?뿉샖욷없뗄ꆰ쾲낮ꆱꎬ쓜럱뮯캪쪵볊쿺쫛솿ꎬ짐듽쪱볤볬퇩ꆣ쓍뿋냋룶냙럖뗣ꎬ쎿튻룶쿻럑헟ꆰퟮ쾲뮶ꆱ냙럖뗣뗄뮨럑뷶캪뗄탋좤ꆣㄬ㔹ネ쯃튡?6냂퓋웚볤ꎬ폫주뎡짏운즱춬퇹돤싺뾴뗣뗄ꎬ쫇룷듳욷없횮쓡뛻즭룶죋뷰죚놨룦쿔쪾ꎬ퓚훐맺훷튪돇쫐ꎬ탅폃뾨돖폐뎬맽냫쫽퓚쿟쫜럃헟ꎨ???ꎩ뇭쪾쯻쏇럃컊맽뿉뿚뿉샖췸볤뗄펪쿺늩?ꆣ훐맺틆뚯뗄맣룦릥쫆죃샏뛔쫖훐맺솪춨룊냝쿂싊풼캪냙럖횮뛾쪮냋ꆣ뮻퇔횮ꎬ듳늿럖뗄쓡뛻즭퓚쿟퇐뺿뗄쫜듓쿺쫛솿살뾴ꎬ쏉얣쫇훐맺ퟮ듳뗄쓌튵욷없ꎬ뎬맽틁샻뫍햾ꎬ헢튻죋쫽뇈샽벸뫵쫇럃컊냙쫂췸햾뗄솽놶뛠ꎨ???ꎩꆣ춬럧ꆣ냙쫂뺡맜쎻폐냂퓋퓞훺짌뗄직쇁맢뮷ꎬ웤맣룦뮨럑춬퇹룟럃헟뚼쫇탅폃뾨뗄잱퓚폃뮧ꆣ쯻쏇뛔폚탅폃뾨욷없뗄첬뛈뫍뫃맢쏷ꆣ쫇럱쫇냂퓋퓞훺짌ꎬ폫쫇럱쫜떽쓌훆욷쿻럑헟뗄쾲낮쯆퇹ꎬ뿉뿚뿉샖냂퓋웚볤ꎨ쇹룶퓂ꎩ퓚퓚쿟맣룦춶럅랽쏦뗄뮨럑8듯죋쏱뇒????틚풪ꎬ뷶뇈뿉뿚뿉샖싔톷튻돯ꆣ좫쟲뿬닍뻞춷쏇룐ꎬ훷튪좡뻶폚맣룦뫍욷없뗄뿚놮ꆣ룹뻝쓡뛻즭뗄뗷닩뷡맻ꎬ뫵맘솪늻듳ꆣ퓚뷓쫜쓡뛻즭퓚쿟뗷닩뗄쿻럑헟훐ꎬ뎬맽쯄돉쫜뎬맽냙쫂뗄웟놶횮뛠ꆣ?뛔햽헽모ꎬ뿏뗂믹욾뷨죋쏱뇒??틚풪뗄룟뛮맣룦춶럅럑폃ꎬ풶쿠뇈뷏췲쫂듯뾨ꎬ훐맺쿻럑헟룼볓풸틢톡퓱????뾨ꆣ헢튻뷡맻럃헟ꎨ???ꎩ뇭쪾ꎬ쏉얣쫇쯻쏇ퟮ쾲뮶뗄쓌튵욷없ꎬ죋쫽뇈샽뎬돶싳떱샍뗄???틚풪튻ꎬ뻙뎬풽훐맺틆뚯ꎬ돉캪냂퓋웚볤춶늻뷶쳥쿖퓚탅폃뾨돖폐폃뮧훐ꎬ풸틢ꆰ톡퓱ꆱ믲헟ꆰ췆볶ꆱ듯떽틁샻ꎨ???ꎩ솽놶횮뛠ꆣ뛸틁샻캪펮뗃쎿튻룶쿻럑헟ꆰퟮ돶폚뛔냂퓋퓞훺짌뗄탋좤ꎬ럃컊????췸햾뗄죋쫽햼쓡뛻즭럅맣룦ퟮ듳뗄퓞훺짌ꆣ????뾨뗄죋쫽쫇톡퓱췲쫂듯뾨뗄쯄놶ꎬ뛸쟒ꎬ뷓뷼냫쫽퓚쿟쫜쾲뮶ꆱ냙럖뗣쯹춶죫쇋룟듯죋쏱뇒?????췲풪뗄룟뛮맣룦럑ꆣ쫜럃헟뇈샽뗄죽돉ꎨ?????ꎩꎬ쫇럃컊췲쫂듯뾨췸햾뗄쯄놶럃헟ꎨ???ꎩ붫????뾨죏뚨캪ퟔ벺ꆰퟮ쾲뮶ꆱ뗄욷없ꎬ뛸톡퓱뛸쏉얣퓚헢랽쏦뗄춶죫뷶캪쎿룶냙럖뗣㌬㤹ネ쯃튡?ꎨ????ꆣꎩ폫뿉뿚뿉샖뫍냙쫂뿉샖뗄뺺헹튻퇹ꎬ????뾨퓚췸싧췲쫂듯뾨뗄죋쫽뇈샽뷶캪냙럖횮쇹ꆣퟷ캪냂퓋좫쟲뫏ퟷ믯냩ꎬ맣룦춶럅짏틠뮨럑늻럆ꎬ뇈췲쫂듯뾨룟돶냙럖횮쯄쪮뻅횮뛠ꆣ噉十뾨퓚맽좥솽쓪뗄맣룦뮨럑뻹룟폚췲쫂듯뾨ꆣ쳥폽쏷탇듺퇔ꎬ쫇뛠쫽듳퓞훺짌훷튪뗄쫐뎡펪쿺닟싔ꆣ웤훐ꎬ쓄룶욷없퓋ퟷퟮ캪돉릦ꎿ떱쳥폽쏷탇뷸죫릫훚쫓튰ꎬ뗚튻룶돶쿖퓚쿻럑헟쓔몣훐뗄쫇쯻쏇듺퇔뗄쓄룶욷없ꎿ78
퓚탅폃뾨랽쏦ꎬ????뷸탐쇋캪웚??룶퓂뗄냂퓋맣룦췆냂퓋웚볤ꎬ???냂?퓋욵뗀죕뻹뗧쫓쫕쫓싊캪냂퓋뺡맜죧듋ꎬ뎬맽냫쫽퓚쿟쫜럃헟풸틢ꆰ췆볶ꆱ췲쫂듯뾨ꆣ룹뻝쓡뛻즭뗄퇐뺿ꎬ퓚듺퇔죋폫욷없뗄솪쾵랽쏦ꎬ삺쟲퓋맣ꎬ쿠펦맣룦뮨럑춬뇈퓶럹듯떽냙럖횮죽쪮ꆣ췲쫂듯뾨쯆뫵컞잰웚뗄쯄놶횮뛠ꆣ헢쫇럱틢캶ퟅ냂퓋웚볤능돶뗄뗧쫓맣헢뇭쏷ꎬ췲쫂듯욷없뷸뻼훐맺쫐뎡쪱ꎬ폫쿻럑헟뷸탐쇋폐킧릵뚯풱튦쏷죃쿻럑헟믘쿫떽뗄욷없쫽솿ퟮ뛠ꆣ쫜럃헟퓚쳡떽튦쏷틢폫噉十튻뻸룟쿂ꎬ춬웚뒫춳쎽쳥맣룦뮨럑폐쯹쿂붵ꆣ룦붫뒥벰룼뛠쿻럑헟ꎿ룹뻝쓡뛻즭뗄뗷닩쫽뻝ꎬ뷓뷼냫춨ꎬ욷없짹폾뷏룟ꆣ????뾨뺡맜죙뗇쿻럑헟ꆰퟮ쾲낮ꆱ탅폃뾨쪱ꎬ쓜벴쪱쿫떽뿉뿚뿉샖ꎨ???ꎩꎬ훐맺솪춨ꎨ???ꎩꎬ????쫽쿻럑헟ꎨ???ꎩ뇭쪾ꎬ쯻쏇샻폃주쫂웚볤닥럅맣룦쪱욷없ꎬ본폚웤???쓪?룟낺뗄맣룦뮨럑ꎬ쎿튻ꆰퟮ쾲낮ꆱ냙럖뗣뾨ꎨ???ꎩꎬ욽낲놣쿕ꎨ?????ꎩ뫍쓍뿋ꎨ????ꎩꆣꆰ량죋ꆱ컞싛쫇럱펵폐냂퓋퓞훺욷없뗄춷쿎ꎬퟷ캪ퟮ듳맦쒣뗄냂퓋맣룦볤ퟶ웤쯼뗄쫂ꎻ냂퓋웚볤뗄맣룦뛔폚쳡짽욷없죏횪ꎬ붨뗄춶듯떽죋쏱뇒????췲풪ꎬ뛸췲쫂듯뾨쎿튻ꆰퟮ쾲낮ꆱ냙럖쇵쿨뷶뻓웤뫳ꎬ쿻럑헟늻춬돌뛈짏붫쯻폫뿉뿚뿉샖ꎨ???ꎩꎬ믮뚯횮튻ꎬ맣룦풤쯣뇈좥쓪춬웚퓶볓쇋솽놶ꆣ낢뗏듯쮹뗄쿬쇁뿚뫅?????릹??믽?벫?욷??없?탎쿳뗄킧폃뺿뺹폐뛠듳ꎿ뗣뗄춶뷶뷶쫇㠰췲풪ꆣ틁샻ꎨ???ꎩꎬ쓍뿋ꎨ?????ꎩꎬ????뾨ꎨ???ꎩ뫍낲샻ꆰ쎻폐늻뿉쓜ꆱ벰웤맣룦뒴틢ꎬ쳥쿖쇋훐맺퓋뚯풱뗄쪵솦뫍럧ꎨ???ꎩ컥룶욷없쿠솪쾵ꆣ쳸쮮믊뫳맹뺧뺧듺퇔뗄욷없쫽솿쿠쎲ꎬ퓚??틚훐맺쿻럑헟탄쒿훐벤웰쇋잿쇒릲쏹ꆣ듋췢ꎬ낢뗏듯쓡뛻즭퓚쿟쿻럑헟뗷닩뷡맻쿔쪾ꎬ퓚컊벰ꆰ쫇럱쓜릻쟥돾볇뛔폚뿏뗂믹뫍싳떱샍ꎬ뺡맜ꎬ춨뎣뗄맛뗣쫇훐맺쿻럑헟욫뛔뷏짙ꎬ욷없킧펦튲늻벰짏쫶쓐퓋뚯풱ꆣ냙럖횮쪮냋뗄쫜럃헟쮹뮹춨맽뮥뚯쪽슷퇝ꆢ퓚쿟맣룦뗈뛠훖탎쪽ꎬ릵춨쿻럑헟ꎬ캪뗃냂퓋퓞훺욷없ꆱ쪱ꎬ돖럱뚨첬뛈뗄쫜럃헟뇈샽듯떽죽럖횮튻ꆣ낮퓚뿚캶짏놾췁뮯룼볓뎹뗗뗄뿏뗂믹ꎻ뺡맜ꎬ뿏뗂믹퓚훐맺뗄붫쯽뗄쏻ퟖ폫뿉뿚뿉샖쿠솪쾵ꎬ뷼튻돉쿻럑헟쿫떽싳떱샍ꆣ헢튻쫐뎡믮뚯췆늨훺삽ꆣ뛔폚춶죫뻞듳뗄냂퓋퓞훺욷없쏇ꎬ헢튻뷡맻늢럇샻뫃ꆣ떫늻뿉럱쏅뗪쫽솿쫇싳떱샍뗄솽놶ꎬ룹뻝쓡뛻즭뗄뗷닩뷡맻ꎬ톡퓱뿏뗂죏뗄쫇ꎬ뛔듳늿럖퓞훺짌살쮵ꎬ냂퓋뗄좷쫇쳡짽욷없횪쏻뛈뗄뷝믹캪ꆰퟮ쾲뮶뗄솬쯸뿬닍ꆱ뗄쿻럑헟뇈샽캪냙럖횮뛾쪮냋ꎬ뷶뺡맜튦쏷듺퇔뗄욷없믱뗃죏횪뛈뷏룟ꎬ퓚냂퓋쎿죕ퟮ죈쏅퓚퓋뚯욷없쫐뎡ꎬ쓍뿋폫낢뗏듯쮹뗄뺺헹뷇뛈듓살뚼쎻폐뺶ꎬ폈웤쫇춶죫룟맣룦뮨럑뗄듳욷없ꆣ솪쿫뫍뿉뿚뿉샖뻍쫇ퟮ탒틔컥룶냙럖뗣뗄캢죵폅쫆좡쪤폚싳떱샍ꆣ뷘훁뷱쓪냋퓂ꎬ뿏뗂췸싧쯑쯷맘볼듊업탐냱훐ꎬ쇵쿨뻓쯹폐쯑쯷죋쏻쫗캻ꎬ룶훐풭춣횹ꆣ㈰〸쓪㇖세퓂ꎬ쓍뿋췆돶쇋틔ꆰ쓍뿋튻듺ꆱ캪훷쳢뗄쫐퓋뗄펮볒ꆣ뷓뷼쯄돉퓚쿟쿻럑헟ꎨ???ꎩ쓜쎻릻폐쳡쪾쿂뻍쓜횸믹뗄맣룦뮨럑틑뺭듯떽싳떱샍죽놶ꎬ뮻퇔횮ꎬ뿏뗂믹쎿튻룶쿻틲뿉쓜퓚폚쇵쿨틢췢췋돶뇈주ꆣ췸쏱ퟮ맘힢뗄퓋뚯풱뮹폐솦뎡믮뚯ꎬ맣룦춶럅춬뇈퓶볓쇋냙럖횮튻냙쯄쪮죽ꆣ돶쯼쏇뗄냂퓋퓞훺짌짭럝ꆣ웤듎쫇낢뗏듯쮹ꎨ???ꎩꆢ훐맺틆뚯럑헟ꆰퟮ쾲뮶ꆱ냙럖뗣싲쇋룟듯죋쏱뇒튻틚풪뗄떥ꎬ뛸싳떱샍쯄짤뗄쳸쮮믊뫳맹뺧뺧ꆣ퓚쮮솢랽뒴퓬쇋웆볍슼짱뮰뗄폎펾붡ꎨ???ꎩ뫍틁샻ꎨ???쯤ꎩ좻ꆣ쓍뿋뫍냙쫂늻쫇냂퓋퓞훺짌ꎬ죔뗄뮨럑캪쎿룶냙럖뗣죋쏱뇒㔲㘰췲풪ꆣ붫럆뛻웕쮹업퓚뗚죽캻ꎬ웤뫳럖뇰캪튦쏷뫍뿆늩ꆣ냂퓋훷쳢쟺뛸퓚훐맺뛾벶돇쫐펵폐볡쪵쿻럑헟쫐뎡뗄샮쓾욷없ꎬ춬웚좻럖뇰믱뗃냙럖횮쪮컥뫍????뗄욷없믘틤싊ꆣ퇝뎪헟즯삭늼삳싼뫍샮쓾늢쇐뗚컥ꆣꆰ샮쓾ꆱ쫇캨튻죫캧냂퓋맣룦춶럅퓶럹뷶캪냙럖횮쪮냋ꆣ냂퓋퓞훺욷없낢뗏듯쮹벰웤뺺헹뛔쫖쓍뿋퓚냂퓋듙쿺짏뗄쎿죕죈쏅맘볼듊쯑쯷잰뛾쪮캻뗄욷없쏻돆ꆣ룹뻝쓡뛻즭릫쮾뛔냂퓋퓞훺욷없뫍뺺헹뛔쫖뗄뮶펭뛈뗷맣룦뫍쿠맘쫐뎡춶럅럖뇰룟듯튻틚뻅잧췲쏀풪뫍튻틚컥잧췲쏀4냂퓋웚볤ꎬ싳떱샍뗄맣룦춶럅솦뛈뗍폚좥쓪춬웚ꆣ쯼뗄샏닩?ꎬ냂퓋훷쳢맣룦퓚뻸듳뛠쫽쟩뿶쿂ꎬ웰떽쇋쟽뚯쿻럑헟뛔욷풪ꎬ샮쓾퓚훐맺뛾ꆢ죽쿟돇쫐뗄쫐뎡뇭쿖튲쪮럖잿뺢ꎬ캴살훐????쓪ꎬ훐맺늻뷶퓚냂퓋뷰냱없짏뎬풽쏀맺ꎬ톸쯙?뛔쫖뿏뗂믹퓚맣룦뮨럑짏퓶뎤쇋죽쪮뻅룶냙럖뗣ꆣ없닺짺뫃룐뗄ퟷ폃ꆣ냂퓋잰웚틔벰냂퓋웚볤ꎨ????쓪?퓂ꆪꆪ맺퓋뚯욷없쫐뎡뺿뺹쮭훷돁뢡ꎬ죔좻탨튪쫃쒿틔듽ꆣ헻쳥뛸퓶뎤뗄췸쏱쫽솿튲뎬풽쏀맺듯떽????틚죋ꆣ춨맽췸싧맘5????쓪?퓂ꎩꎬ뺡맜뿉뿚뿉샖폫냙쫂뿉샖뗄쿺쫛쟩뿶늮훙쓑퇔ꎬ룹뻝쓡뛻즭뗄뗷퇐뷡맻ꎬ낢뗏듯쮹욾뷨맣쫜뫃움뗄냂퓋맣힢냂퓋쿠맘톶뗄훐맺췸쏱죋쫽뇈샽룟듯냙럖횮냋쪮ퟷ캪냂퓋퓞훺짌ꎬ틁샻퓚맣룦뮨럑짏춬뇈퓶볓쇋죽쪮뻅룶럖ꎬ뎬맽쯄돉퓚쿟쿻럑헟ꎨ???ꎩ뇭쪾ꎬ냂퓋좫쟲뫏ퟷ믯냩뿉룦뒴틢ꎬ뇈샮쓾뫍쓍뿋펮뗃쇋룼뛠쿻럑헟뗄쟠ꎬ뷼죽돉쫜럃쇹ꎬ냂퓋췸햾죕뻹뛀솢럃컊헟쫽솿룟듯????췲죋ꆣ웤냙럖뗣ꎬ싔룟폚뺺헹뛔쫖쏉얣ꎨ㈷▣ꦡ?뿚뿉샖쫇쯻쏇ꆰ쾲뮶ꆱ뗄욷없ꎬ뛸냙쫂뿉샖뗄쫜쟠돌뛈짐늻쿻럑헟ꎨ???ꎩ붫낢뗏듯쮹쇐캪ퟮ쾲뮶뗄욷없ꎬ톡퓱샮쓾뫍쓍훐ꎬ쎿쳬뚼샀냂퓋쿠맘췸햾뗄췸쏱죋쫽뇈샽듯떽쯄럖벰웤튻냫ꎬ캪냙럖횮뛾쪮ꆣ죧맻붫헢튻냙럖뇈폫솽듳욷없뗄맣뿋뗄죋쫽뇈샽럖뇰캪냙럖횮뛾쪮뛾뫍냙럖횮뛾쪮ꆣ뷡뫏헢죽듳횮튻ꎬ헢킩췸쏱쫇럱믡춬쪱뗣믷냂퓋퓞훺짌뗄췸햾ꎿ듓쪵볊맣룦뮨럑살뾴ꎬ훐맺틆뚯쫇냂퓋웚볤맣룦춶럅솦뛈룦뮨럑쿠솪쾵ꎬ늻쓑췆쯣돶ꎬ뿉뿚뿉샖쎿튻ꆰퟮ쾲낮ꆱ냙럖뗣욷없뗄맣룦춶럅뮨럑ꎬ낢뗏듯쮹폫쓍뿋펮뗃쎿튻룶쿻럑헟ꆰퟮퟮ듳뗄맙랽퓞훺짌ꆣ퓚뷱쓪?훁?퓂볤ꎬ훐맺틆뚯돢죋쏱뇒??뗄뮨럑캪죋쏱뇒????췲풪ꎬ뛸냙쫂퓲룟듯죋쏱뇒????췲풪ꆣ평듋쾲뮶ꆱ냙럖뗣뗄뮨럑럖뇰캪죋쏱뇒?????췲풪뫍?????췲풪ꆣ샮쓡뛻즭뗄퇐뺿뷡맻쿔쪾ꎬ뎬맽튻냫ꎨ???ꎩ뗄퓚쿟쫜럃헟뇭틚풪폃폚맣룦춶럅ꆣ웤뫳럖뇰쫇뿉뿚뿉샖뫍싳떱샍ꎬ춶럅맣룦뿉볻ꎬ뿉뿚뿉샖춶믘놨싊뇈냙쫂튪룟돶탭뛠ꆣ훁폚쿻럑헟뛔뿉뿚쓾욷없뺡맜맣룦춶럅뮨럑뷏뗍뗄ꎬ쫜쿻럑헟뮶펭뗄돌뛈좴룟돶쪾ꎬ냂퓋믡뗄좷웰떽쇋벤랢쯻쏇샀냂퓋퓞훺짌틔벰웤뺺헹뛔쫖췸햾듯떽죋쏱뇒㜮㠴틚풪뫍‵⸴㧒?ꪡ?뿉샖욷없뗄ꆰ쾲낮ꆱꎬ쓜럱뮯캪쪵볊쿺쫛솿ꎬ짐듽쪱볤볬퇩ꆣ쓍뿋냋룶냙럖뗣ꎬ쎿튻룶쿻럑헟ꆰퟮ쾲뮶ꆱ냙럖뗣뗄뮨럑뷶캪뗄탋좤ꆣㄬ㔹ネ쯃튡?6냂퓋웚볤ꎬ폫주뎡짏운즱춬퇹돤싺뾴뗣뗄ꎬ쫇룷듳욷없횮쓡뛻즭룶죋뷰죚놨룦쿔쪾ꎬ퓚훐맺훷튪돇쫐ꎬ탅폃뾨돖폐뎬맽냫쫽퓚쿟쫜럃헟ꎨ???ꎩ뇭쪾쯻쏇럃컊맽뿉뿚뿉샖췸볤뗄펪쿺늩?ꆣ훐맺틆뚯뗄맣룦릥쫆죃샏뛔쫖훐맺솪춨룊냝쿂싊풼캪냙럖횮뛾쪮냋ꆣ뮻퇔횮ꎬ듳늿럖뗄쓡뛻즭퓚쿟퇐뺿뗄쫜듓쿺쫛솿살뾴ꎬ쏉얣쫇훐맺ퟮ듳뗄쓌튵욷없ꎬ뎬맽틁샻뫍햾ꎬ헢튻죋쫽뇈샽벸뫵쫇럃컊냙쫂췸햾뗄솽놶뛠ꎨ???ꎩꆣ춬럧ꆣ냙쫂뺡맜쎻폐냂퓋퓞훺짌뗄직쇁맢뮷ꎬ웤맣룦뮨럑춬퇹룟럃헟뚼쫇탅폃뾨뗄잱퓚폃뮧ꆣ쯻쏇뛔폚탅폃뾨욷없뗄첬뛈뫍뫃맢쏷ꆣ쫇럱쫇냂퓋퓞훺짌ꎬ폫쫇럱쫜떽쓌훆욷쿻럑헟뗄쾲낮쯆퇹ꎬ뿉뿚뿉샖냂퓋웚볤ꎨ쇹룶퓂ꎩ퓚퓚쿟맣룦춶럅랽쏦뗄뮨럑8듯죋쏱뇒????틚풪ꎬ뷶뇈뿉뿚뿉샖싔톷튻돯ꆣ좫쟲뿬닍뻞춷쏇룐ꎬ훷튪좡뻶폚맣룦뫍욷없뗄뿚놮ꆣ룹뻝쓡뛻즭뗄뗷닩뷡맻ꎬ뫵맘솪늻듳ꆣ퓚뷓쫜쓡뛻즭퓚쿟뗷닩뗄쿻럑헟훐ꎬ뎬맽쯄돉쫜뎬맽냙쫂뗄웟놶횮뛠ꆣ?뛔햽헽모ꎬ뿏뗂믹욾뷨죋쏱뇒??틚풪뗄룟뛮맣룦춶럅럑폃ꎬ풶쿠뇈뷏췲쫂듯뾨ꎬ훐맺쿻럑헟룼볓풸틢톡퓱????뾨ꆣ헢튻뷡맻럃헟ꎨ???ꎩ뇭쪾ꎬ쏉얣쫇쯻쏇ퟮ쾲뮶뗄쓌튵욷없ꎬ죋쫽뇈샽뎬돶싳떱샍뗄???틚풪튻ꎬ뻙뎬풽훐맺틆뚯ꎬ돉캪냂퓋웚볤춶늻뷶쳥쿖퓚탅폃뾨돖폐폃뮧훐ꎬ풸틢ꆰ톡퓱ꆱ믲헟ꆰ췆볶ꆱ듯떽틁샻ꎨ???ꎩ솽놶횮뛠ꆣ뛸틁샻캪펮뗃쎿튻룶쿻럑헟ꆰퟮ돶폚뛔냂퓋퓞훺짌뗄탋좤ꎬ럃컊????췸햾뗄죋쫽햼쓡뛻즭럅맣룦ퟮ듳뗄퓞훺짌ꆣ????뾨뗄죋쫽쫇톡퓱췲쫂듯뾨뗄쯄놶ꎬ뛸쟒ꎬ뷓뷼냫쫽퓚쿟쫜쾲뮶ꆱ냙럖뗣쯹춶죫쇋룟듯죋쏱뇒?????췲풪뗄룟뛮맣룦럑ꆣ쫜럃헟뇈샽뗄죽돉ꎨ?????ꎩꎬ쫇럃컊췲쫂듯뾨췸햾뗄쯄놶럃헟ꎨ???ꎩ붫????뾨죏뚨캪ퟔ벺ꆰퟮ쾲뮶ꆱ뗄욷없ꎬ뛸톡퓱뛸쏉얣퓚헢랽쏦뗄춶죫뷶캪쎿룶냙럖뗣㌬㤹ネ쯃튡?ꎨ????ꆣꎩ폫뿉뿚뿉샖뫍냙쫂뿉샖뗄뺺헹튻퇹ꎬ????뾨퓚췸싧췲쫂듯뾨뗄죋쫽뇈샽뷶캪냙럖횮쇹ꆣퟷ캪냂퓋좫쟲뫏ퟷ믯냩ꎬ맣룦춶럅짏틠뮨럑늻럆ꎬ뇈췲쫂듯뾨룟돶냙럖횮쯄쪮뻅횮뛠ꆣ噉十뾨퓚맽좥솽쓪뗄맣룦뮨럑뻹룟폚췲쫂듯뾨ꆣ쳥폽쏷탇듺퇔ꎬ쫇뛠쫽듳퓞훺짌훷튪뗄쫐뎡펪쿺닟싔ꆣ웤훐ꎬ쓄룶욷없퓋ퟷퟮ캪돉릦ꎿ떱쳥폽쏷탇뷸죫릫훚쫓튰ꎬ뗚튻룶돶쿖퓚쿻럑헟쓔몣훐뗄쫇쯻쏇듺퇔뗄쓄룶욷없ꎿ78
1쫽뻝살풴ꎺ쓡뛻즭좫쟲퓚쿟퇐뺿냂퓋훷쳢맣룦늻뷶죃쿻럑헟솪쿫떽냂퓋믡ꎬ튲쳡탑쿻럑헟 –룃쫽뻝살풴폚쓡뛻즭릫쮾퓚좫쟲㌸룶맺볒뫍쫐뎡뗄볠닢쫽뻝ꎬ냼삨났뷜뇈쓡뛻즭쎽뷩퇐뺿ꎬ맛뾴폐맘퓋뚯풱뗄주쫂ꆣ냋돉훐맺퓚쿟쫜럃헟뇭쪾ꎬ쯻쏇뛔냂䉂䷄귃붽킾뾣걆楮湰慮敬ꎬ䥂佐䖣곓ꆶ졔䅍틔벰佺呁?퓋뗄맘힢죈쟩ꎬ평폚쫜떽틔냂퓋캪훷쳢뗄맣룦쯹룐좾ꎬ뛸폐쯹3뒫춳쎽쳥ꎺ뗧쫓ꆢ놨횽뫍퓓횾1%13%쳡짽ꆣ뷓뷼냫쫽쫜럃헟ꎨ???ꎩ죏캪쓇킩쪹폃쇋냂퓋퇕즫뫍뇪4쓡뛻즭퓚쿟뗷닩ꎬ퇹놾솿㈬〰ィ겸늸쟖킹㮝뮼뚡ꊶﺼ뚳쟊?횾뗄맣룦룸죋펡쿳폈캪짮뿌ꆣ뛸웴폃냂퓋톡쫖뗄맣룦룼쫇쫜떽5쓡뛻즭쇣쫛퇐뺿ꎬ㈰〷쓪㧔슡ꨠ㈰〸쓪㣔습쓏響?響??쇋뎬맽쇹돉뗄쿻럑헟ꎨ㘴▣ꦵ쒹?ꊡ?35%619%쓡뛻즭㈰〷쓪룶죋뷰죚ힴ뿶놨룦뢲룇훐맺ㄸ룶훷튪돇쫐7쫽뻝살풴ꎺꆶ훐맺뮥솪췸싧랢햹ힴ뿶춳볆놨룦ꆷꎬ훐맺뮥솪췸싧탅쾢훐탄ꎬ㈰〸쓪㛔?뺡맜훐맺늢럇쫇튻룶죈훔퓋뚯뗄맺볒ꎬ쇹돉쓡뛻즭퓚쿟쫜8쫽뻝살풴ꎺ뮪죰췸뇪ꎨ䍒ⵎ楥汳敮ꎩ럃헟뇭쪾ꎬ냂퓋믡벤랢쇋쯻쏇뗄퓋뚯죈쟩ꎬ냙럖횮죽쪮죽쫜럃헟쫜냂퓋믡펰쿬ꎬힷ쟳룼붡뾵뗄틻쪳쾰맟ꆣ헢킩톶쾢퓚룸퓋뚯12%럾ힰ훆퓬웳튵듸살샻뫃쿻쾢뗄춬쪱ꎬ튲붫붡뾵쪳욷뗄탨쟳탅뫅8%3%3%1%5%듸룸쇋쪳욷짺닺웳튵ꆣ헢폫쓡뛻즭춨맽뛔틻쇏욷샠뎤듯솽쓪뗄볠닢쯹뗃돶뗄쟷쫆쿠튻훂ꆣ낢뗏듯쮹ꎬ쓍뿋뫍샮쓾퓚듳듲냂퓋맣룦없랽쏦뿉캽쓑럖짏ퟜ뷡ꎺ짌튵퓞훺쫇욷없붨짨뗄튻쿮뎤웚닟싔쿂ꆣퟷ캪퓋뚯욷없ꎬ폫냂퓋믡뗄횱뷓솪쾵ꎬ캪쯼쏇엤뫏쿻럑헟퓚훐맺ꎬ쎽쳥맣룦뮨럑쎿쓪뚼퓚컈뚨퓶뎤ꆣ냂퓋쓪ꎬ뫁컞뗄냂퓋죈쟩뷸탐쫐뎡췆맣ꎬ뒴퓬쇋ퟮ병웵믺ꆣ샮쓾ꎬ퓙튻듎욾틉컊돉캪맣룦ꆰ뺮엧쓪ꆱꎬ퓞훺짌벰웤뺺헹뛔쫖뻹듳솿퓶볓쇋뷨웤퓚훐맺뛾쿟돇쫐뗄컈만쿻럑쫐뎡ꎬ컼틽쇋뎬맽죽돉뗄퓚쿟퓚뒫춳쎽쳥뗄맣룦춶럅ꆣ쫜럃헟ꎨ???ꎩ샀욷없췸햾ꆣ낢뗏듯쮹뫍쓍뿋럖뇰틔냙럖횮죽쪮뫍냙럖횮뛾쪮쇹뷴쯦웤뫳ꆣ샮쓾횮쯹틔놸쫜훐맺췸쏱췆탂쎽쳥퓚벤랢냂퓋죈쟩랽쏦ꎬ뇭쿖돶쇋뻞듳잱솦ꆣ뺡맜뗧돧ꎬ뫜듳돌뛈짏뗃틦폚웤룟듯죋쏱뇒???틚풪뗄췸싧맣룦춶쫓죔좻쫇듳훚맛짍냂퓋주쫂ퟮ웕뇩춾뺶ꎬ폐탋좤춨맽뮥솪췸쇋럅ꎬ뛸웤뺺헹뛔쫖낢뗏듯쮹뗄헢튻뮨럑뷶캪????췲풪ꆣ헢튻쟩뷢냂퓋쿠맘톶뗄죋듯떽쇋잰쯹캴폐뗄쫽솿ꆣ뿶폫죽헟퓚뒫춳쎽쳥뗄맣룦춶럅쟩뿶헽뫃쿠랴ꎬ샮쓾뗄뒫춳쎽쳥맣룦뮨럑짐늻벰웤뺺헹뛔쫖뗄죽럖횮튻ꆣ훐맺쿻럑헟뛔냂퓋믡놧폐여었뗄벤쟩ꆣꆰ냂퓋맢뮷ꆱ폐솦훺돉쇋쓇킩톡퓱틔냂퓋캪훷쳢뷸탐쫐뎡췆맣뗄욷없ꆣꆰ놱뺩냂퓋믡웚볤ꎬ폐쿠떱쫽솿뗄쿻럑헟춨맽뮧췢쎽쳥ힷퟙퟮ탂주쫂ힴ뿶ꆣ헢뿉쓜쫇냂퓋믡샺쪷짏쫗듎돶쿖뗄쿖쿳ꆣ쿻????퓚냂퓋믡뾪쪼횮잰퓧틑돉캪훐맺탅폃뾨쫐뎡뗄훷떼욷럑헟뿉틔춨맽탂탋쎽쳥뗄룷훖뛠풪뮯욽첨ꎬ쯦쪱쯦뗘뷓뒥떽룷없ꎬ춬쪱ꎬ????튲쫇쿖퓚뫍잱퓚탅폃뾨폃뮧ꆰퟮ쾲낮ꆱ뗄욷훖냂퓋톶ꆣꆱ쓡뛻즭릫쮾퇐뷩퇇첫쟸뚭쫂뎤훓돾없ꆣ췲쫂듯뾨뺡맜퓚쎽쳥맣룦춶럅짏춶죫폐쿞ꎬ쓜릻믱뗃죧듋About The Nielsen Companyꎨ剩捨慲搠䉡獩氭䩯湥玣꧆샂?떡?룟뗄쿻럑헟췆볶싊ꎬ튲횤쏷쇋웤쫐뎡닟싔뗄룟믘놨싊ꆣThe Nielsen Company is a leading global information and media company providing essential integrated marketing and media 퓚냂퓋웚볤ꎬ늻뷶훐맺췸쏱ꎬ좫쟲췸쏱뚼퓚춨맽뮥솪췸맘measurement information and analytics and industry expertise to clients across the world. Nielsen maintains leading market 놾췁쓌튵욷없틁샻늢쎻폐틲캪냂퓋퓞훺짌짭럝ꎬ뛸좡쪤폚힢냂퓋쿠맘톶ꆣ쓡뛻즭뗄퇐뺿쫽뻝쿔쪾ꎬ냂퓋믡웚볤ꎬ퓚훐헢뎡펪쿺듳햽ꆣ냂퓋쓪ꎬ틁샻뫍쏉얣퓚쿺쫛뛮짏뿉캽욽럖쟯positions in marketing and consumer information; television, online, mobile and other media intelligence; and trade shows and 맺틔췢뗄쪮룶맺볒뫍뗘쟸ꎬ놱뺩냂퓋믡ퟩ횯캯풱믡즫ꆣ뺡맜틁샻퓚냂퓋퓞훺짏춶죫늻럆ꎬ좴쎻폐뚯튡쿻럑헟뛔폚business publications (Billboard, The Hollywood Reporter, Adweek). Nielsen is a privately held company and is active in more than ꎨ?????ꎩ맙랽췸햾??????????????뗄뛀솢럃컊헟쫽솿듯떽쏉얣닺욷뗄훒돏뛈ꆣ헢튻쟩뿶쿔쪾쇋쏉얣퓚쿻럑헟탄쒿훐뗄솼100 countries, with headquarters in New York, USA. For more information, please visit, . ????췲ꎬ튳쏦ퟜ샀솿????틚ꆣ헢뛔폚냂퓋퓞훺짌뛸퇔늻폖뫃짹폾틔벰캴살뻞듳뗄욷없돉뎤뿕볤ꆣ쫇튻쳵맄컨죋탄뗄뫃쿻쾢ꎬ쳘뇰쫇쓇킩쾣췻쳡짽맺볊펰쿬솦뗄놾췁욷없ꆣ关于尼尔森公司?뛔타타쿲죙뗄쏀뫃뫍ퟷ캪뚫뗀훷뗄잿쇒죙폾룐ꎬ쪹놱뺩????쓪냂퓋믡돉캪튻뎡쏀싖쏀?뗄쪢뗤ꆣ뺡맜ꎬ뷘훁쒿잰ꎬ돉릦뗄퓞훺믮뚯ꎬ죃냂퓋퓞훺짌뗄룟뛮춶죫믱뗃쇋尼尔森公司是全球首屈一指的媒介和资讯集团，提供全球领先的市场资讯、媒介资讯、在线研究、移动媒体监测、商业싗뛘냂퓋믡뗄퓞훺짌헐뇪틑뺭듯떽?틚쏀풪ꎬ쪵쿖쇋냙럖횮컥럡뫱믘놨ꆣ떫쫇ꎬ짹쫆뫆듳뗄퓞훺믮뚯쫇럱춬퇹쪹맺볊展览服务以及商业出版资讯 (ꆶBillboardꆷꆢꆶ好莱坞记者ꆷꆢꆶAdweekꆷ)ꆣ尼尔森公司为私营公司，其业务遍布全球쪮풤뚨쒿뇪ꆣ쯦ퟅ솽듳좫쟲뫏ퟷ믯냩뿆듯뫍솪쿫뗄췋돶ꎬ틔벰냂퓋ퟩ횯캯풱믡믱틦럋잳ꎿ웤쯻탐튵쫇럱튲쫜떽쇋냂퓋100多个国家，总部位于美国纽约。如需详情，请登录尼尔森公司全球网站ꆣ잿짺뫍훐뫪쿠볌돶뻖ꎬ싗뛘냂퓋믡뗄퓞훺짌쫇럱쓜릻햶믱놱뺩맢뮷뗄믔펳ꎿ냂퓋헢냣뻞듳뗄펰쿬솦ꎬ죔좻폐듽쪱볤볬퇩ꆣ910
1쫽뻝살풴ꎺ쓡뛻즭좫쟲퓚쿟퇐뺿냂퓋훷쳢맣룦늻뷶죃쿻럑헟솪쿫떽냂퓋믡ꎬ튲쳡탑쿻럑헟 –룃쫽뻝살풴폚쓡뛻즭릫쮾퓚좫쟲㌸룶맺볒뫍쫐뎡뗄볠닢쫽뻝ꎬ냼삨났뷜뇈쓡뛻즭쎽뷩퇐뺿ꎬ맛뾴폐맘퓋뚯풱뗄주쫂ꆣ냋돉훐맺퓚쿟쫜럃헟뇭쪾ꎬ쯻쏇뛔냂䉂䷄귃붽킾뾣걆楮湰慮敬ꎬ䥂佐䖣곓ꆶ졔䅍틔벰佺呁?퓋뗄맘힢죈쟩ꎬ평폚쫜떽틔냂퓋캪훷쳢뗄맣룦쯹룐좾ꎬ뛸폐쯹3뒫춳쎽쳥ꎺ뗧쫓ꆢ놨횽뫍퓓횾1%13%쳡짽ꆣ뷓뷼냫쫽쫜럃헟ꎨ???ꎩ죏캪쓇킩쪹폃쇋냂퓋퇕즫뫍뇪4쓡뛻즭퓚쿟뗷닩ꎬ퇹놾솿㈬〰ィ겸늸쟖킹㮝뮼뚡ꊶﺼ뚳쟊?횾뗄맣룦룸죋펡쿳폈캪짮뿌ꆣ뛸웴폃냂퓋톡쫖뗄맣룦룼쫇쫜떽5쓡뛻즭쇣쫛퇐뺿ꎬ㈰〷쓪㧔슡ꨠ㈰〸쓪㣔습쓏響?響??쇋뎬맽쇹돉뗄쿻럑헟ꎨ㘴▣ꦵ쒹?ꊡ?35%619%쓡뛻즭㈰〷쓪룶죋뷰죚ힴ뿶놨룦뢲룇훐맺ㄸ룶훷튪돇쫐7쫽뻝살풴ꎺꆶ훐맺뮥솪췸싧랢햹ힴ뿶춳볆놨룦ꆷꎬ훐맺뮥솪췸싧탅쾢훐탄ꎬ㈰〸쓪㛔?뺡맜훐맺늢럇쫇튻룶죈훔퓋뚯뗄맺볒ꎬ쇹돉쓡뛻즭퓚쿟쫜8쫽뻝살풴ꎺ뮪죰췸뇪ꎨ䍒ⵎ楥汳敮ꎩ럃헟뇭쪾ꎬ냂퓋믡벤랢쇋쯻쏇뗄퓋뚯죈쟩ꎬ냙럖횮죽쪮죽쫜럃헟쫜냂퓋믡펰쿬ꎬힷ쟳룼붡뾵뗄틻쪳쾰맟ꆣ헢킩톶쾢퓚룸퓋뚯12%럾ힰ훆퓬웳튵듸살샻뫃쿻쾢뗄춬쪱ꎬ튲붫붡뾵쪳욷뗄탨쟳탅뫅8%3%3%1%5%듸룸쇋쪳욷짺닺웳튵ꆣ헢폫쓡뛻즭춨맽뛔틻쇏욷샠뎤듯솽쓪뗄볠닢쯹뗃돶뗄쟷쫆쿠튻훂ꆣ낢뗏듯쮹ꎬ쓍뿋뫍샮쓾퓚듳듲냂퓋맣룦없랽쏦뿉캽쓑럖짏ퟜ뷡ꎺ짌튵퓞훺쫇욷없붨짨뗄튻쿮뎤웚닟싔쿂ꆣퟷ캪퓋뚯욷없ꎬ폫냂퓋믡뗄횱뷓솪쾵ꎬ캪쯼쏇엤뫏쿻럑헟퓚훐맺ꎬ쎽쳥맣룦뮨럑쎿쓪뚼퓚컈뚨퓶뎤ꆣ냂퓋쓪ꎬ뫁컞뗄냂퓋죈쟩뷸탐쫐뎡췆맣ꎬ뒴퓬쇋ퟮ병웵믺ꆣ샮쓾ꎬ퓙튻듎욾틉컊돉캪맣룦ꆰ뺮엧쓪ꆱꎬ퓞훺짌벰웤뺺헹뛔쫖뻹듳솿퓶볓쇋뷨웤퓚훐맺뛾쿟돇쫐뗄컈만쿻럑쫐뎡ꎬ컼틽쇋뎬맽죽돉뗄퓚쿟퓚뒫춳쎽쳥뗄맣룦춶럅ꆣ쫜럃헟ꎨ???ꎩ샀욷없췸햾ꆣ낢뗏듯쮹뫍쓍뿋럖뇰틔냙럖횮죽쪮뫍냙럖횮뛾쪮쇹뷴쯦웤뫳ꆣ샮쓾횮쯹틔놸쫜훐맺췸쏱췆탂쎽쳥퓚벤랢냂퓋죈쟩랽쏦ꎬ뇭쿖돶쇋뻞듳잱솦ꆣ뺡맜뗧돧ꎬ뫜듳돌뛈짏뗃틦폚웤룟듯죋쏱뇒???틚풪뗄췸싧맣룦춶쫓죔좻쫇듳훚맛짍냂퓋주쫂ퟮ웕뇩춾뺶ꎬ폐탋좤춨맽뮥솪췸쇋럅ꎬ뛸웤뺺헹뛔쫖낢뗏듯쮹뗄헢튻뮨럑뷶캪????췲풪ꆣ헢튻쟩뷢냂퓋쿠맘톶뗄죋듯떽쇋잰쯹캴폐뗄쫽솿ꆣ뿶폫죽헟퓚뒫춳쎽쳥뗄맣룦춶럅쟩뿶헽뫃쿠랴ꎬ샮쓾뗄뒫춳쎽쳥맣룦뮨럑짐늻벰웤뺺헹뛔쫖뗄죽럖횮튻ꆣ훐맺쿻럑헟뛔냂퓋믡놧폐여었뗄벤쟩ꆣꆰ냂퓋맢뮷ꆱ폐솦훺돉쇋쓇킩톡퓱틔냂퓋캪훷쳢뷸탐쫐뎡췆맣뗄욷없ꆣꆰ놱뺩냂퓋믡웚볤ꎬ폐쿠떱쫽솿뗄쿻럑헟춨맽뮧췢쎽쳥ힷퟙퟮ탂주쫂ힴ뿶ꆣ헢뿉쓜쫇냂퓋믡샺쪷짏쫗듎돶쿖뗄쿖쿳ꆣ쿻????퓚냂퓋믡뾪쪼횮잰퓧틑돉캪훐맺탅폃뾨쫐뎡뗄훷떼욷럑헟뿉틔춨맽탂탋쎽쳥뗄룷훖뛠풪뮯욽첨ꎬ쯦쪱쯦뗘뷓뒥떽룷없ꎬ춬쪱ꎬ????튲쫇쿖퓚뫍잱퓚탅폃뾨폃뮧ꆰퟮ쾲낮ꆱ뗄욷훖냂퓋톶ꆣꆱ쓡뛻즭릫쮾퇐뷩퇇첫쟸뚭쫂뎤훓돾없ꆣ췲쫂듯뾨뺡맜퓚쎽쳥맣룦춶럅짏춶죫폐쿞ꎬ쓜릻믱뗃죧듋About The Nielsen Companyꎨ剩捨慲搠䉡獩氭䩯湥玣꧆샂?떡?룟뗄쿻럑헟췆볶싊ꎬ튲횤쏷쇋웤쫐뎡닟싔뗄룟믘놨싊ꆣThe Nielsen Company is a leading global information and media company providing essential integrated marketing and media 퓚냂퓋웚볤ꎬ늻뷶훐맺췸쏱ꎬ좫쟲췸쏱뚼퓚춨맽뮥솪췸맘measurement information and analytics and industry expertise to clients across the world. Nielsen maintains leading market 놾췁쓌튵욷없틁샻늢쎻폐틲캪냂퓋퓞훺짌짭럝ꎬ뛸좡쪤폚힢냂퓋쿠맘톶ꆣ쓡뛻즭뗄퇐뺿쫽뻝쿔쪾ꎬ냂퓋믡웚볤ꎬ퓚훐헢뎡펪쿺듳햽ꆣ냂퓋쓪ꎬ틁샻뫍쏉얣퓚쿺쫛뛮짏뿉캽욽럖쟯positions in marketing and consumer information; television, online, mobile and other media intelligence; and trade shows and 맺틔췢뗄쪮룶맺볒뫍뗘쟸ꎬ놱뺩냂퓋믡ퟩ횯캯풱믡즫ꆣ뺡맜틁샻퓚냂퓋퓞훺짏춶죫늻럆ꎬ좴쎻폐뚯튡쿻럑헟뛔폚business publications (Billboard, The Hollywood Reporter, Adweek). Nielsen is a privately held company and is active in more than ꎨ?????ꎩ맙랽췸햾??????????????뗄뛀솢럃컊헟쫽솿듯떽쏉얣닺욷뗄훒돏뛈ꆣ헢튻쟩뿶쿔쪾쇋쏉얣퓚쿻럑헟탄쒿훐뗄솼100 countries, with headquarters in New York, USA. For more information, please visit, . ????췲ꎬ튳쏦ퟜ샀솿????틚ꆣ헢뛔폚냂퓋퓞훺짌뛸퇔늻폖뫃짹폾틔벰캴살뻞듳뗄욷없돉뎤뿕볤ꆣ쫇튻쳵맄컨죋탄뗄뫃쿻쾢ꎬ쳘뇰쫇쓇킩쾣췻쳡짽맺볊펰쿬솦뗄놾췁욷없ꆣ关于尼尔森公司?뛔타타쿲죙뗄쏀뫃뫍ퟷ캪뚫뗀훷뗄잿쇒죙폾룐ꎬ쪹놱뺩????쓪냂퓋믡돉캪튻뎡쏀싖쏀?뗄쪢뗤ꆣ뺡맜ꎬ뷘훁쒿잰ꎬ돉릦뗄퓞훺믮뚯ꎬ죃냂퓋퓞훺짌뗄룟뛮춶죫믱뗃쇋尼尔森公司是全球首屈一指的媒介和资讯集团，提供全球领先的市场资讯、媒介资讯、在线研究、移动媒体监测、商业싗뛘냂퓋믡뗄퓞훺짌헐뇪틑뺭듯떽?틚쏀풪ꎬ쪵쿖쇋냙럖횮컥럡뫱믘놨ꆣ떫쫇ꎬ짹쫆뫆듳뗄퓞훺믮뚯쫇럱춬퇹쪹맺볊展览服务以及商业出版资讯 (ꆶBillboardꆷꆢꆶ好莱坞记者ꆷꆢꆶAdweekꆷ)ꆣ尼尔森公司为私营公司，其业务遍布全球쪮풤뚨쒿뇪ꆣ쯦ퟅ솽듳좫쟲뫏ퟷ믯냩뿆듯뫍솪쿫뗄췋돶ꎬ틔벰냂퓋ퟩ횯캯풱믡믱틦럋잳ꎿ웤쯻탐튵쫇럱튲쫜떽쇋냂퓋100多个国家，总部位于美国纽约。如需详情，请登录尼尔森公司全球网站ꆣ잿짺뫍훐뫪쿠볌돶뻖ꎬ싗뛘냂퓋믡뗄퓞훺짌쫇럱쓜릻햶믱놱뺩맢뮷뗄믔펳ꎿ냂퓋헢냣뻞듳뗄펰쿬솦ꎬ죔좻폐듽쪱볤볬퇩ꆣ910
