2007쓪10퓂ꆡꆡ뗚23뻭ꆡ뗚5웚ꆡꆡꆡꆡꆡꆡ쿻럑뺭볃ꆡꆡOcCONSUMERꆡECONOMICSVo1123ꆡNo15쿻럑헟릺컯뻶닟럧룱솿뇭퇐뺿쫶움폫햹췻ꇵ톦몣늨(짏몣닆뺭듳톧맺볊릤짌맜샭톧풺,짏몣200433)햪ꆡ튪:쿻럑헟릺컯뻶닟럧룱쫇튻훖탄훇떼쿲,쯼뇭헷쇋쿻럑헟ퟶ돶뻶닟뗄랽쪽,뻟폐죏횪뫍쟩룐쳘헷ꆣ쯼퓚뫜뎤쪱볤쓚쿠뛔컈뚨,뻶뚨ퟅ쿻럑헟뗄탐캪,틲듋뿉틔ퟷ캪쫐뎡쾸럖뗄틀뻝ꆣ쿻럑헟릺컯뻶닟럧룱쫇쿻럑헟탐캪퇐뺿뗄뫋탄훷쳢횮튻,쿻럑헟릺컯럧룱솿뇭(CSI)뗄틽죫쪹뗃뛔쿻럑헟릺컯뻶닟럧룱뗄퇐뺿뗃떽쇋벫듳뗄랢햹ꆣ놾컄쿪뺡믘맋쇋20쓪살닉폃CSI퇐뺿쿻럑헟릺컯뻶닟럧룱뗄랢햹샺돌,뛔쿠맘컄쿗ퟶ쇋쫡샭뫍움쫶,늢뛔CSI퓚컒맺뗄놾췁뮯펦폃뷸탐쇋햹췻ꆣ맘볼듊:쿻럑헟탐캪;쿻럑헟릺컯뻶닟럧룱;쿻럑헟릺컯럧룱솿뇭(CSI)훐춼럖샠뫅:ꆡꆡꆡꆡꆡꆡ컄쿗뇪쪶싫:Aꆡꆡꆡꆡꆡꆡ컄헂뇠뫅:1007-5682(2007)05-0092-05ꆡꆡ쿻럑헟릺컯뻶닟럧룱(ConsumerDecision-mak2폐훺폚쏨쫶뻟쳥뗄쿻럑럧룱,틔뷌폽쿻럑헟뫍캪볒ingStyles)쫇20쓪살쿻럑헟탐캪퇐뺿훐뗄튻룶훘튪춥샭닆쳡돶톯ꆣ떫퓚Sproles뫍Kendall횮잰,뚨틥룅쓮,듋룅쓮뗄쳡돶캪쿻럑헟탐캪퇐뺿뾪뇙쇋튻룶믲닢솿쿻럑럧룱뮹늻쫇쿻럑헟탐캪퇐뺿뗄붹뗣ꆣ탂쇬폲ꆣSproles뫍Kendall춨맽뛔웤틔잰쿠맘컄쿗Sproles뫍Kendall쳡돶쇋쿻럑헟릺컯럧룱뗄룅쓮,늢뗄쫡샭,쫗쿈쳡돶쇋쿻럑헟릺컯뻶닟럧룱뗄룅쓮,늢퇐훆쇋쿠펦뗄솿뇭,쪹뛔쿻럑헟릺컯럧룱뗄퇐뺿붫쿻럑헟뗄릺컯뻶닟럧룱럖캪8샠ꆣ쯻쏇닉폃ퟔ훆튵뮯,캪쿻럑헟탐캪퇐뺿뾪뇙쇋튻룶탂쇬폲ꆣ뗄쿻럑헟릺컯럧룱솿뇭(ConsumerStyleInventory-Sproles뫍Kendall붫쿻럑헟릺컯뻶닟럧룱뚨틥CSI)뛔쳡돶뗄8샠쿻럑헟릺컯럧룱뷸탐쇋퇩횤ꆣ캪캪튻훖탄훇떼쿲,쯼뇭헷쇋쿻럑헟ퟶ돶뻶닟뗄랽쪽,쇋볬퇩룃솿뇭뗄킧뛈,쯻쏇뫅헙춬탐퓚늻춬뗄맺볒뻟폐죏횪뫍쟩룐쳘헷,죧욷훊틢쪶뫍쪱짐틢쪶ꆣ놾뫍컄뮯놳뺰쿂뷸탐퇩횤ꆣ듋뫳,펪쿺톧헟쏇퓚쏀맺ꆢ훊짏,쯼샠쯆폚탄샭톧짏뗄룶탔쳘훊룅쓮,랴펳쇋쿻펢맺ꆢ뗂맺ꆢ탂컷삼ꆢ쾣산ꆢ펡뛈뫍몫맺뗈맺볒뛔룃솿럑헟뗄믹놾쿻럑쳘헷[1]ꆣ쯻쏇춨맽뛔쿠맘컄쿗뗄쫡뇭뷸탐쇋퇩횤뫍펦폃퇐뺿,떫퓚컒맺뛔룃솿뇭뗄볬샭,쳡돶뇭헷쿻럑럧룱뗄죽훖랽램,벴:탄샭쏨쫶믲퇩뫍펦폃좴늻뛠ꆣ놾컄뛔쿻럑헟릺컯럧룱솿뇭뗄퇐짺믮랽쪽램ꆢ쿻럑헟샠탍램뫍쿻럑쳘헷램ꆣ뺡맜뇭훆ꆢ췆맣뫍뿧맺뇈뷏퇐뺿뗈컄쿗뷸탐쇋쿪쾸쫡샭뫍헷쿻럑럧룱뗄랽램폐쯹늻춬,떫폐튻킩쳘헷뛔쿻럑움볛,늢뛔쿻럑헟릺컯럧룱솿뇭퓚컒맺뗄놾췁뮯펦헟릺컯뻶닟쫇ퟮ믹놾뗄ꆣ쟸뇰폚틔잰뚼쫇믹폚펪쿺폃ퟶ쇋햹췻ꆣ뫍짌튵탨튪뗄퇐뺿쫓뷇,Sproles뫍Kendall듓쿻럑헟튻ꆢ쿻럑헟릺컯럧룱솿뇭(CSI)뗄퇐훆샻틦뷇뛈살뷸탐퇐뺿ꆣ쯻쏇쳡돶쇋탂뗄퇐뺿랽램,쿻럑헟죧뫎퓚늻춬짌욷횮볤ퟶ돶톡퓱쫇쿻럑헟룃퇐뺿랽램튪싺ퟣ4룶뇪ힼ,벴:(1)쯼튪냼몬쿻럑탐캪퇐뺿뗄튻룶훘뗣ꆣ뺡맜폐훮뛠틲쯘펰쿬쿻럑헟헟릺컯뻶닟뗄탄훇쳘헷,헢듦퓚폚쿖쪵쫀뷧훮뛠ퟮ뗄뻶닟,떫톧헟쏇뮹쫇죏캪쿻럑헟퓚릺컯뻶닟쪱폐훘튪뗄쿻럑쳘헷횮훐ꆣ(2)룃쳘헷튪뺡뿉쓜췪헻,틔튻킩믹놾뗄쒣쪽믲럧룱,죧폐ힷ쟳훊솿뗄쿻럑헟ꆢ폐뇦뇰돶짙쫽벸룶믹놾뗄ꆢ쿠뮥뛀솢뗄쿻럑헟릺컯뻶ힷ쟳탂펱쪱짐뗄쿻럑헟ꆢ폐ힷ쟳믵뇈죽볒뗄쿻럑헟,닟쳘헷ꆣ(3)룃랽램펦룃쓜릻닢솿쿻럑헟죧뫎움볛뮹폐쾰맟뮯ꆢ욷없훒돏뗄쿻럑헟ꆣ뇦뇰쿻럑헟릺컯쎿튻룶쳘헷ꆣ(4)룃랽램펦룃냼삨뛔폚쿻럑탐캪퇐뻶닟뗄믹놾쒣쪽쫇쿻럑헟탐캪퇐뺿뗄훘탄,틲캪헢뺿훘튪뗄튵뮯닢솿릤뻟,틔폐샻폚쿻럑헟뷌폽ꆢ퇐쫕룥죕웚:2007-05-14ퟷ헟볲뷩:톦몣늨(1980-),쓐,뫓쓏쳀틵죋,짏몣닆뺭듳톧맺볊릤짌맜샭톧풺늩쪿퇐뺿짺ꆣ92
뺿뫍샭닆톯ꆣ쫇룟훐짺,퇹놾퓚듺뇭탔짏듦퓚뻖쿞;뮹폐솿뇭뗄킧캪쇋퇐훆쿻럑헟릺컯럧룱뗄닢솿릤뻟,Sproles뛈탨튪뷸탐뛠듎퇐뺿뫍ퟝ맡퇐뺿살볬퇩뗈ꆣ캪듋,뫍Kendall듓틑폐컄쿗훐쇐뻙돶쿻럑헟릺컯뻶닟쳘쯻쏇뫅헙퇐뺿헟쓜릻닉폃CSI퓚늻춬뗄죋좺폈웤쫇헷쟥떥ꆣ룹뻝틔짏4룶뇪ힼ,쯻쏇돩좡돶8룶ퟮ믹돉쓪죋뫍늻춬뗄놳뺰쿂뷸탐뿧컄뮯퇐뺿,틔퇩횤CSI놾뗄쿻럑헟릺컯뻶닟탄훇쳘헷,벴:췪쏀믲룟훊틢뗄웕벰탔ꆣ쪶ꆢ욷없틢쪶ꆢ탂펱쪱짐틢쪶ꆢ쿻잲폩샖틢쪶ꆢ볛룱뫍뛾ꆢCSI뗄췆맣뫍펦폃퇐뺿ퟛ쫶컯폐쯹횵틢쪶ꆢ돥뚯릺컯ꆢ퇛뮨싒탍뫍쾰맟뮯ꆢ욷쯦뫳,톧헟쏇샻폃Sproles뫍Kendall퇐훆뗄없훒돏떼쿲ꆣ헢8룶믹놾뗄릺컯뻶닟쳘헷쿠뮥뛀CSI,뛔쿻럑헟릺컯뻶닟럧룱뷸탐쇋뿧컄뮯ꆢ뛠뷇뛈솢,뛸쟒뫍쿻럑헟릺컯뻶닟럧룱뗄룅쓮튻훂,뻍돉캪뫍뛠쇬폲뗄퇐뺿,쪹뗃CSI컊뻭뗃떽쇋벫듳뗄췆맣쯻쏇퇐훆쿻럑헟릺컯럧룱솿뇭(CSI)뗄믹뒡ꆣ늢룹뫍펦폃ꆣ뷼20쓪살,닉폃CSI뛔쿻럑럧룱뗄퇐뺿벯뻝Sproles쿈잰뗄튻듎첽닢탔퇐뺿,쯻쏇릲춬퇐훆쇋훐퓚틔쿂벸룶랽쏦:닢솿헢8룶탄훇쳘헷뗄쿻럑헟릺컯럧룱솿뇭ꆣ쎿튻1.뛔쿻럑헟릺컯뻶닟럧룱뷸탐뿧컄뮯뇈뷏퇐뺿룶쳘헷폐6룶컊쳢쿮,닉폃5뗣샮뿋쳘솿돟듲럖,듓평폚쿻럑헟탐캪퇐뺿퓚몫맺뇤뗃풽살풽훘튪,ꆰ1ꆱ떽ꆰ5ꆱ,ꆰ1ꆱ듺뇭ꆰ럇뎣늻춬틢ꆱ,ꆰ5ꆱ듺뇭ꆰ럇뎣틔벰캪쇋볬퇩CSI퓚웤쯼맺볒쿻럑헟훐뗄쫊폃탔,춬틢ꆱꆣHafstrom뗈샻폃CSI뗷닩쇋몫맺쓪쟡쿻럑헟뗄릺컯1985쓪4퓂럝쯻쏇닉폃쯦믺업쇐컊쳢쿮뗄쿻럑뻶닟럧룱,늢붫웤폫쏀맺쓪쟡죋뗄릺컯뻶닟럧룱쿠헟릺컯럧룱솿뇭,뛔캻폚춼즭쟸5쯹룟벶훐톧뗄29뛔뇈[2]ꆣ쯻쏇뷨폃Sproles뫍Kendall뗄CSI,붫웤랭룶냠벶뗄501쏻톧짺뷸탐쇋뗷닩,뺭즸톡ퟮ뫳뗃떽틫돉몫컄,평폚폐6룶컊쳢쿮쓑틔랭틫,쯹틔쯻쏇뗄482럝폐킧컊뻭ꆣ쯻쏇춨맽뛔쫽뻝뷸탐훷돉럖럖컶컊뻭냼몬44룶컊쳢쿮,춬쪱튲닉폃샮뿋쳘컥벶솿뫍헽붻탽,돩좡돶8룶틲ퟓ,뗃돶뇭헷쿻럑헟릺컯돟ꆣ1989쓪9퓂럝,쯻쏇뛔몫맺뗚죽듳돇쫐듳쟰뗄뻶닟럧룱뗄냋틲ퟓ쒣탍ꆣ좻뫳,춨맽틲ퟓ럖컶퇩횤쯄쯹룟킣뗄400쏻듳톧짺폊별컊뻭,믘쫕떽폐킧컊쇋냋틲ퟓ쒣탍,벴:(1)ힷ쟳췪쏀ꆢ룟훊틢쪶뗄쿻럑쳘뻭310럝,믘쫕싊%ꆣ캪쇋뫍쏀맺쓪쟡쿻럑헟헷횸쿻럑헟늻싺ퟣ폚ꆰ뫃ꆱ닺욷,쯻쏇믡ퟐ쾸뗘ꆢ쾵춳뷸탐뇈뷏,쯻쏇튲닉폃냋틲ퟓ쒣탍뛔쫽뻝뷸탐틲ퟓ뗘뇈뷏닺욷,틔쯑톰훊솿ퟮ뫃뗄닺욷ꆣ(2)훘쫓욷럖컶,늢뗃돶쇋훘쫓욷없ꆢ죏캪볛룱벴쫇훊솿뗄쿻럑없ꆢ죏캪볛룱벴쫇훊솿뗄쿻럑쳘헷횸쿻럑헟쟣쿲폚쳘헷;ힷ쟳췪쏀ꆢ룟훊틢쪶뗄쿻럑쳘헷;ힷ쟳쿻잲폩릺싲볛룱낺맳뗄횪쏻욷없,죏캪룟볛룱틢캶ퟅ룟훊샖뗄쿻럑쳘헷;퇛뮨싒탍;쪱볤뷚쪡탍(ꛁ=);솿ꆣ쯻쏇욫뫃냙믵짌뗪뫍싴뗪,쓇샯떽뒦뚼쫇쏻돥뚯ꆢ쯦틢릺컯뗄쿻럑쳘헷;쾰맟뮯ꆢ욷없훒돏떼쿲없뫍룟볛룱닺욷,쯻쏇튲욫뫃죈쿺뫍맣룦뛠뗄욷없ꆣ(ꛁ=)뫍훘쫓볛룱(ꛁ=)뗈냋훖쿻럑쳘헷ꆣ(3)훘쫓탂펱쪱짐뗄쿻럑쳘헷랴펳쿻럑헟듓ힷ톰탂붫웤폫Sproles뫍Kendall뗄냋틲ퟓ쒣탍뇈뷏랢쿖,뛾쿊쫂컯훐믱뗃듌벤뫍뿬샖,쯻쏇뷴룺뎱쇷,튲ힷ쟳뛠헟폐웟쿮쿻럑쳘헷쿠춬,뷶폐ꆰ훘쫓탂펱쪱짐ꆱ뇭쪾퇹탔ꆣ(4)ힷ쟳쿻잲폩샖뗄쿻럑쳘헷횸쿻럑헟죏캪쇋쏀맺쓪쟡죋뗄쿻럑쳘헷,뛸늻쓜듺뇭몫맺쟠쓪뗄릺컯쫇튻훖샖좤,릺컯쫇캪쇋쿻잲ꆣ(5)볛룱쏴룐ꆢ쿻럑쳘헷ꆣ쯻쏇뗄뷢쫍쫇뛔폚몫맺쓪쟡죋살쮵ꆰ욷ힷ쟳컯폐쯹횵뗄쿻럑쳘헷뇭쏷쿻럑헟쯑톰뗍볛닺없틢쪶ꆱ뫍ꆰ쪱짐틢쪶ꆱ쫇솪쾵뗄ꆣ뿉틔뾴돶튻킩쳘욷,럇뎣훘쫓닺욷뗄탔볛뇈ꆣ(6)돥뚯ꆢ쯦틢릺컯뗄헷뗄탅뛈쾵쫽뗍폚,쯹틔쯻쏇퓚퇐뺿훐캪쇋뫍쿻럑쳘헷횸쿻럑헟쎻폐릺컯볆뮮,늻퓚뫵뮨잮뛠짙쏀맺쓪쟡죋쿻럑헟뇈뷏,뛸붫틲ퟓ맩캪냋샠쫇늻뿉믲쫇럱뮮쯣ꆣ(7)퇛뮨싒탍횸쿻럑헟쏦뛔훮뛠욷좡뗄,캴쓜헦쪵랴펳몫맺쓪쟡쿻럑헟뗄릺컯뻶닟럧없뫍짌뗪,늻횪뗀룃죧뫎톡퓱ꆣ(8)쾰맟뮯ꆢ욷없훒룱ꆣ돶폚춬퇹뗄쒿뗄,Durvasula뗈퓚탂컷삼ퟶ쇋춬돏떼쿲랴펳쿻럑헟춨뎣폐쾲뮶뗄욷없뫍짌뗪,뛸쟒퇹뗄퇐뺿[3]ꆣ쯻쏇힢틢떽Hafstrom뗈뗄늻ퟣ,늻쫇탎돉쇋릺싲쾰맟,헢쫇쿻럑헟릺컯뻶닟럧룱훐럇뎣잣잿뗘돩좡돶냋룶틲ퟓ뫍쏀맺쓪쟡쿻럑헟뇈뷏,뛸뗤탍뗄튻훖럧룱[1]ꆣ쳘뇰볬퇩쇋CSI뗄탄훇쳘헷쫴탔ꆣ쯻쏇뗄컊뻭살ퟔSproles뫍Kendall뗄헢튻퇐뺿뗃떽쇋훚뛠톧헟폚Sproles뫍Kendall틲ퟓ럖컶뫳뗄40룶컊쳢쿮ꆣ퇐뗄죏뿉,쯻쏇쳡돶뗄쿻럑헟릺컯럧룱솿뇭캪뇪ힼ뮯뺿뷡맻춬Sproles뫍Kendall뗄뷡맻돽쇋튻킩컊쳢쿮뗘닢솿쿻럑헟뗄릺컯럧룱뗬뚨쇋믹뒡,늢뻟폐탭뛠짏뗄닮틬췢럇뎣쿠쯆,쯻쏇췆닢퇹놾뫍쇣쫛뮷뺳뗄쪵볊펦폃볛횵ꆣ떫쫇,쯻쏇뗄퇐뺿튲듦퓚ퟅ튻킩뻖늻춬뿉쓜쫇떼훂닮틬뗄풭틲ꆣ평폚퇹놾쓐얮뇈샽쿠쿞,죧헢냋룶쳘헷쫇럱뻟폐룅좫탔;쯻쏇닉폃뗄퇹놾떱,쯻쏇죏캪뇈Sproles뫍Kendall(퇹놾훐얮짺햼93
81%)뗄뷡맻룼폐쮵럾솦ꆣ쯦뫳,캪쇋퇩횤CSI퓚룼돶쇋CSI뗄웟룶캬뛈,벴욷없틢쪶ꆢ쪱짐틢쪶ꆢ훊솿뛠맺볒뗄쫊폃탔,Zotos뗈뛔쾣산ꆢ펡뛈ꆢ탂컷삼뫍쏀틢쪶ꆢ볛룱틢쪶ꆢ쪱볤틢쪶ꆢ돥뚯뫍탅쾢샻폃[8]ꆣ잰맺쯄룶맺볒뷸탐쇋튻쿮뷏듳맦쒣뗄뿧컄뮯뇈뷏퇐쯄룶뫍릺싲뗄닺욷쿠맘,뫳죽룶뫍릺싲뗄맽돌쿠맘,뺿[4]ꆣ캪쇋뫍쏀맺퇹놾뇈뷏,웰돵쯻쏇뗃돶냋틲ퟓ웤훐ꆰ쪱볤틢쪶ꆱ뗄솽벫쫇ꆰ쪱볤뺫솦뷚쪡ꆱ뫍ꆰ폩샖쒣탍,떫룃쒣탍늻쓜뷢쫍쾣산뫍펡뛈뗄퇹놾ꆣ춨맽릺컯ꆱ,ꆰ돥뚯ꆱ뗄솽벫쫇ꆰ돥뚯릺컯ꆱ뫍ꆰ쾰맟뮯릺볬닩컊쳢쿮뗄틲ퟓ퓘뫉,쯻쏇쳞돽쇋CSI훐뗄6룶컯ꆱꆣ늢룹뻝풭CSI뛔맣훝뗄5쯹룟킣뗄450쏻톧컊쳢쿮ꆣ좻뫳,뛔쪣쿂뗄34룶컊쳢쿮퓙ퟶ틲ퟓ럖짺뷸탐쇋뗷닩,믘쫕폐킧컊뻭271럝ꆣ퓚틲ퟓ럖컶컶,돩좡돶7룶틲ퟓꆣ헢쯆뫵쮵쏷CSI훐뗄튻킩컊쪱,쯻쏇뛔쿻럑헟릺컯럧룱뗄웟틲ퟓꆢ쇹틲ퟓ뫍컥틲쳢쿮늻쫊폃폚웤쯼맺볒ꆣ쯻쏇뗃돶쯄룶맺볒릲폐뗄ퟓ쒣탍뷸탐뇈뷏,ퟮ뫳뗃돶쯻쏇뗄컥틲ퟓ쒣탍,벴욷죽룶틲ퟓ,벴:훘쫓욷없ꆢힷ쟳탂펱쪱짐뫍쾰맟뮯ꆢ욷없틢쪶ꆢ쪱볤틢쪶ꆢ볛룱틢쪶ꆢ훊솿틢쪶뫍탅쾢샻폃ꆣ없훒돏떼쿲ꆣ늢쟒랢쿖CSI퓚랢듯맺볒뇈퓚랢햹훐좻뫳,쯻쏇붫뷡맻폫Sproles뫍Kendall뫍Hafstrom뗈맺볒룼쫊폃ꆣ캪쇋CSI뗄쫊펦탔뫍맺볊췆맣,쯻쏇퇐뺿뷡맻뷸탐쇋뇈뷏,죏캪쿻럑헟뗄릺싲솦뫍쫐뎡쾣췻쓜붫CSI짨볆뗃룼볲뷠ꆢ룼뻟듺뇭탔ꆣCheryl돉쫬뛈쫇퓬돉닮틬뗄풭틲ꆣ쯻쏇뗄퇐뺿듦퓚튻룶뫜Leo뗈퓚훐맺뫍낻룱슳죶뿋톷솽훖컄뮯놳뺰쿂,뛔탂쏷쿔뗄컊쳢쫇,쯻쏇뛔CSI뗄캬뛈뷸탐쇋뗷헻,떫컊볓웂뫍냄듳샻퇇솽룶맺볒뗄쿻럑헟뷸탐쇋뿧컄뮯퇐뻭좴퇘폃풭CSI,헢뫜쓑랴펳뗷헻뫳뗄CSI뗄ힴ뿶ꆣ뺿[5]ꆣ뷡맻랢쿖솽맺쿻럑헟퓚욷없틢쪶ꆢ탂펱쪱짐Hiu뗈퓚Fan뫍Xiao뗄믹뒡짏,쿫뷸튻늽쪹CSI놾뫍퇛뮨싒탍죽룶랽쏦듦퓚쿔훸닮틬ꆣ쯻쏇죏캪솽췁뮯,늢뇭헷훐맺쿻럑헟뗄릺컯뻶닟럧룱[9]ꆣ쯻쏇맺쿻럑헟컄뮯볛횵맛뗄늻춬떼훂쇋헢킩릺컯뻶닟럧붫퇹놾삩듳떽튻냣쿻럑헟(387쏻),퓚럖컶랽램짏룱닮틬ꆣퟮ뷼,Radder뗈퓚쓏럇뛔훐맺ꆢ늩듄췟쓉뫍퓶볓쇋퇩횤탔틲ퟓ럖컶ꆣ평폚맣훝솼뫃뗄뺭볃랢햹룟볓쯷뗄룷100쏻듳톧짺뗄릺컯뻶닟럧룱튲뷸탐쇋ힴ뿶,쯻쏇죏캪맣훝뗄쿻럑쒣쪽뿉틔듺뇭훐맺캴살뿧컄뮯퇐뺿[6]ꆣ뗄쿻럑쒣쪽ꆣ쯹틔,쯻쏇퓚맣훝뗄5룶뗘쟸랢돶4312.뻟쳥떽쒳룶맺볒뗄쿻럑헟릺컯뻶닟럧룱샠탍럝컊뻭,믘쫕폐킧컊뻭387럝,웤훐얮탔뻓뛠햼70.퇐뺿8%ꆣ쯻쏇붫퇹놾럖캪솽ퟩ,뗚튻ퟩ(193럝)폃살ퟶMitchell뫍Bates퓚펢맺볬퇩쇋CSI뗄쫊폃탔,첽닢탔틲ퟓ럖컶(EFA),뗚뛾ퟩ(194럝)폃살ퟶ퇩늢뛔펢맺쓪쟡쿻럑헟뗄릺컯뻶닟럧룱뫍훖좺샠뇰뷸횤탔틲ퟓ럖컶(CFA)ꆣ퓚ퟶ첽닢탔틲ퟓ럖컶(EFA)탐쇋뮮럖[7]ꆣ쯻쏇춨맽컄쿗ퟛ쫶쳡돶ꆰ쿻럑헟뗄릺쪱,평폚컊쳢쿮뗄퓘뫉뗍폚,쯻쏇쳞돽뗴22룶컊컯뻶닟럧룱쫇쿠뛔뛀솢뗄ꆱ뫍ꆰ릺컯뻶닟럧룱쯦쿻럑쳢쿮,좻뫳뛔쪣쿂뗄18룶컊쳢쿮퓙ퟶ틲ퟓ럖컶ꆣ춨헟뗄늻춬뛸늻춬,늢뻝듋쓜탎돉폐틢틥뗄훖좺샠뇰ꆱ맽럖컶,쯻쏇죏캪웟틲ퟓ쒣탍뇈뷏뻟폐뷢쫍솦,벴ힷ솽쳵볙짨ꆣ캪쇋뇜쏢쓪쇤ꆢ쫕죫뫍짧믡뷗닣뗈틲쯘쟳췪쏀ꆢ룟훊틢쪶뗄쿻럑쳘헷ꆢ훘쫓욷없ꆢ죏캪볛룱뗄룉죅,쯻쏇죔틔듳톧짺캪퇹놾;캪쇋쓜뫜뫃뗘뷸탐벴쫇훊솿뗄쿻럑쳘헷ꆢ훘쫓탂펱쪱짐뗄쿻럑쳘헷ꆢힷ뛠풪춳볆럖컶,룹뻝Nunnally뗄맛뗣,쯻쏇틔10놶쟳쿻잲폩샖뗄쿻럑쳘헷ꆢ볛룱쏴룐뗄쿻럑쳘헷ꆢ퇛뮨폚컊쳢쿮뗄쫽솿좷뚨퇹놾듳킡,ퟮ뫳뗃떽401럝폐싒탍뫍쾰맟뮯ꆢ욷없훒돏떼쿲ꆣ뷓ퟅ쯻쏇폖ퟶ쇋킧컊뻭ꆣ쯻쏇횸돶Sproles뫍Kendall뗄CSI듦퓚ퟅ뻛샠럖컶,붫쿻럑헟럖캪죽룶훖좺샠뇰,벴탂뎱췪쏀쏷쿔뗄뇭쏦킧뛈컊쳢,웤컊쳢쿮폐킩쳡램첫톧쫵뮯ꆢ탍ꆢ뒫춳컱쪵탍뫍퇛뮨싒탍ꆣ춬튻쪱웚컢짜뫪튲폐킩쫇뚯듊럅퓚뷡캲틔벰튻킩컊쳢쿮몬뫽늻쟥,죧닉폃CSI퇐뺿쇋훐맺쓪쟠튻듺쿻럑헟뗄릺컯뻶닟럧ꆰퟮ뫃ꆱ뫍ꆰ뫃ꆱ뗈ꆣ힢틢떽짏쫶컊쳢,쯻쏇쳡돶쇋펢룱[10]ꆣ룹뻝훐맺쿻럑탍뗄쳘헷,쯻폖퓶볓쇋솽룶컊맺뮯뗄CSI,냼삨38룶쯦믺업쇐뗄컊쳢쿮,닉폃샮뿋쳢쿮ꆣ쯻틔맣훝훐즽듳톧뗄놾뿆뫍쮶쪿톧짺캪퇹쳘컥벶솿돟ꆣ웰돵룹뻝Sproles뫍Kendall뗄냋틲ퟓ놾,랢럅440럝,쫕믘폐킧컊뻭403럝ꆣ퓚틲ퟓ럖컶쒣탍쯻쏇붫틲ퟓ쿞훆퓚냋룶,떫뷡맻쓑틔랴펳펢맺쪱,쯻틔쳘헷횵듳폚1캪뷧쿞돩좡틲ퟓ,ퟮ뫳뗃돶11쓪쟡쿻럑헟뗄뻟쳥쳘헷ꆣ좻뫳,쯻쏇늻쿞훆돩좡틲룶틲ퟓ쳘헷,벴훘쫓욷없뗄ꆢힷ쟳췪쏀훘쫓볛횵뗄ꆢퟓ뗄쫽솿뗃떽쪮룶틲ퟓ,헢벴쫇랴펳펢맺쓪쟡쿻럑릺컯돥뚯탍ꆢ훘쫓볛룱ꆢ훘쫓탂펱뎱쇷뗄ꆢ욷없ힷ쟳ꆢ헟릺컯뻶닟럧룱뗄쪮틲ퟓ쒣탍,돽쇋냼삨Sproles뫍릺컯폩샖ꆢ뎱쇷욷없뮻ꆢ뮨뛠퇛싒ꆢ릺컯뫳믚뫍릺Kendall뗄냋룶틲ퟓ췢,폖퓶볓쇋ꆰ쪱볤뺫솦뷚쪡틲컯샤룐ꆣퟓꆱ뫍ꆰ뗪워훒돏틲ퟓꆱ솽룶틲ퟓꆣWalsh뗈붫CSI뗄펦폃췆맣떽뗂맺,퇩횤CSI퓚Fan뫍Xiao뛔CSI뗄냋룶캬뛈뷸탐쇋뗷헻,쳡뗂맺뗄탅뛈뫍킧뛈,춬쪱튲첽닢뗂맺쿻럑헟뗄릺컯94
뻶닟럧룱[11]ꆣ쯻쏇뗄뷡맻횧돖쇋Sproles뫍Kendall랢햹뇤솿)펰쿬쿻럑헟뗄릺컯뻶닟럧룱ꆣSoyeon냋틲ퟓ쒣탍훐뗄쇹룶틲ퟓ,튲랢쿖쇋쫴폚뗂맺쿻럑Shim듓쿻럑짧믡뮯쫓뷇,살퇐뺿쏀맺쟠짙쓪뗄릺컯헟쳘폐뗄튻룶릺컯뻶닟럧룱,벴톰쟳뛠퇹탔ꆣ쯻쏇뻶닟럧룱[14]ꆣ쯻쏇쳡돶8쳵볙짨,춨맽뗷닩쏀맺컷춨맽펢뗂뮥틫뗄랽램뇠훆쇋뗂맺냦뗄CSI,룃솿뇭냼쓏늿29쯹룟벶훐톧뗄1954쏻톧짺,뺭럖컶랢쿖짧삨38룶컊쳢쿮ꆣ쯻쏇퓚몺놤(184럝)뫍싀?놤믡믺릹벴춬놲ꆢ뢸쒸ꆢ펡쮢쎽뷩ꆢ뗧쫓맣룦뫍쿻럑뷌(217럝)릲쯦믺뗷닩쇋455캻쿻럑헟ꆣ퓚뷸탐첽닢폽뗈뛔쟠짙쓪뗄릺컯뻶닟럧룱폐쿔훸펰쿬ꆣ뛸잰훃탔뫍퇩횤탔틲ퟓ럖컶쪱,쯻쏇뛔컥ꆢ쇹ꆢ웟뫍냋틲ퟓ뇤솿폈웤쫇짧믡뷡릹뇤솿죧탔뇰ꆢ훖ퟥ벰뢸쒸뗄탭쒣탍ퟶ쇋뇈뷏,ퟮ뫳죏캪웟틲ퟓ쒣탍쫇ퟮ뫃뗄쒣탍ꆣ뿉뗈폫쟠짙쓪뗄릺컯뻶닟럧룱룟뛈쿠맘ꆣ헢퇹쯻쏇뗃돶뇭헷뗂맺쿻럑헟뗄웟룶틲ퟓ쳘헷,벴평잰쏦뗄ퟛ쫶컒쏇뿉틔뾴떽,늻춬맺볒뗄쿻럑욷없틢쪶ꆢힷ쟳췪쏀ꆢ폩샖쿻잲ꆢ퇛뮨싒ꆢ돥뚯릺헟릺컯뻶닟럧룱듦퓚닮틬,헢퇹뗄닮틬뿉쓜쫇평뺭컯ꆢ탂펱쪱짐뫍톰쟳뛠퇹탔ꆣ볃ꆢ짧믡뫍컄뮯뗈늻춬뗄틲쯘떼훂뗄ꆣBao뗈죏캪,3.쿠맘틲쯘뛔쿻럑헟릺컯뻶닟럧룱펰쿬뗄퇐뺿퓚훚뛠퇐뺿컄뮯닮틬훐,폐솽룶틲쯘벴쏦ퟓ틢쪶뫍펰쿬쿻럑헟릺컯뻶닟럧룱뗄틲쯘폐탭뛠,뒫춳럧쿕뫜짙퓚쿻럑헟릺컯뻶닟럧룱퇐뺿훐쳡벰뫍퇐뺿컄뮯ꆢ럧쯗쾰맟ꆢ짧믡좺쳥ꆢ짺믮랽쪽ꆢ짺믮뗄늻춬뷗맽[15]ꆣ쯻쏇죏캪헢솽룶틲쯘폐훺폚뷢쫍훐쏀솽맺쿻뛎ꆢ쫕죫ꆢ쓪쇤벰탔뇰뗈뗈ꆣMitchell뫍Walsh퓚퇐럑헟릺컯뻶닟럧룱짏뗄닮틬ꆣ떫쯻쏇뛔쏦ퟓ틢쪶냼뺿쇋뗂맺쿻럑헟뗄릺컯뻶닟럧룱뫳,폖뷸튻늽퇐뺿삨쓄킩틲ퟓ쳘헷,헢킩틲ퟓ쳘헷죧뫎뻟쳥펰쿬쿻럑탔뇰뛔쿻럑헟뗄릺컯뻶닟럧룱뗄펰쿬[12]ꆣ쯻쏇닉폃헟릺컯뻶닟럧룱뗄퇐뺿뮹쎻폐짦벰,헢폐듽폚뷸튻뗂맺냦놾뗄CSI,뛔뗂맺놱늿솽쯹돇쫐뗄358쏻쿻럑늽첽쳖ꆣ헟뷸탐쇋컊뻭뗷닩,웤훐얮탔캪180쏻,쓐탔캪178죽ꆢ움볛폫햹췻쏻ꆣ춨맽럖컶랢쿖,쓐탔뫍얮탔릲폐뗄릺컯뻶닟럧톧헟쏇닉폃CSI살퇐뺿쿻럑헟릺컯뻶닟럧룱틑룱쳘헷폐쯄룶,벴욷없틢쪶ꆢힷ쟳췪쏀ꆢ퇛뮨싒뫍폐20쓪뗄샺쪷ꆣ춨맽믘맋컒쏇랢쿖,쯻쏇뛔CSI뗄돥뚯릺컯ꆣ돽듋횮췢,쓐탔뮹폐싺ퟣ/싺틢ꆢ톰쟳뛠퇐뺿훷튪뇭쿖퓚탅뛈뫍킧뛈볬퇩ꆢ뛔쿻럑헟릺컯뻶퇹ꆢힷ쟳쪱짐ꆢ쪱볤쿞훆뫍톰쟳뺭볃컥룶뻶닟쳘헷;닟럧룱뷸탐뿧컄뮯뇈뷏퇐뺿ꆢ뻟쳥퇐뺿쒳룶맺볒뗄얮탔뮹폐ힷ쟳탂펱쪱짐ꆢ폩샖쿻잲ꆢ훊솿틢쪶ꆢ쪱볤쿻럑헟릺컯뻶닟럧룱샠탍뫍닉폃CSI살퇐뺿쿠맘틲뺫솦뷚쪡탍뫍뛠퇹탔컥룶뻶닟쳘헷ꆣ룃퇐뺿훐얮탔쯘뛔쿻럑헟릺컯뻶닟럧룱뗄펰쿬ꆣퟜ쳥살뾴,뛔CSI뗄릺컯뻶닟럧룱횧돖쇋잰웚뗄뗂맺쿻럑헟릺컯뻶닟뗄퇐뺿뺭샺쇋퇐훆ꆢ볬퇩ꆢ췆맣뫍뻟쳥펦폃뗄맽돌,럧룱웟틲ퟓ쒣탍,뛸쓐탔뗄릺컯뻶닟럧룱뷶횧돖쇋쿔쪾쇋뛔CSI퇐뺿뗄훰붥럡뢻뫍돉쫬ꆣ쫗쿈,뛔CSI웤훐뗄쯄룶쳘헷ꆣ쯹틔,쯻쏇죏캪CSI뛔폚얮탔살뗄퇐훆뫍펦폃,뗃돶쇋쿻럑헟릺컯뻶닟럧룱뗄듦퓚,쮵킧뛈룟,뛸뛔폚쓐탔퓲킧뛈뗍ꆣ헢캪뷸튻늽뛔웤뷸탐짮죫퇐뺿쳡릩쇋틀뻝ꆣ웤듎,쿻럑헟뗄릺컯뻶닟쫇믹폚쯻쏇뛔쿻럑맽돌뗄쳥춨맽뛔CSI뗄뿧맺ꆢ뿧컄뮯퇐뺿,늻뷶볬퇩쇋CSI뗄퇩뫍톧쾰,헢쫇늻퇔ퟔ쏷뗄ꆣ죋쏇춨뎣죏캪쿻럑헟탅뛈뫍킧뛈,볬퇩쇋CSI뗄웕벰탔,뛸쟒춨맽듋샠퇐뗄톧쾰뫍릺컯뻶닟쫇튻뛔쿠맘뗄룅쓮,좴쎻폐쾵춳뺿,튲뗃떽쇋룼뛠뗄쿻럑헟릺컯뻶닟럧룱샠탍,쪹뗃뗘퇐뺿맽ꆣSproles,.뫍Sproles,.뛔쿻럑헟뛔쿻럑헟탐캪퇐뺿룼볓럡뢻뫍좫쏦ꆣ퓙듎,춨맽퇐릺컯뻶닟럧룱폫룶죋톧쾰럧룱뷸탐쇋튻듎쾵춳뿆톧뺿웤쯼쿠맘틲쯘뛔쿻럑헟릺컯뻶닟럧룱뗄펰쿬,쪹뗘맘쾵퇐뺿[13]ꆣSproles뫍Kendall뛔Kolb뗄톧쾰럧컒쏇뛔쿻럑헟탐캪뗄샭뷢룼볓짮죫,헢캪웳튵뗄펪룱솿뇭(LearningStyleInventory)뷸탐쇋탞헽,퇐훆돶쿺쪵볹쳡릩쇋훘튪틀뻝ꆣ뗚뛾듺톧쾰럧룱솿뇭ꆣ쯻쏇쿈붫놻럃헟뗄ꆰ톧쾰ꆱ쳘CSI뗄웕벰탔뗃떽쇋맣랺뗄퇩횤,틑폐퇐뺿튲퓚탔럖캪쇹듳샠,벴:죏헦럖컶탍ꆢ맛달탍ꆢ훷뚯쪵컱뫜듳돌뛈짏뇭헷쇋쿻럑헟릺컯뻶닟럧룱뗄룷훖샠탍ꆢ놻뚯뷓쫜탍ꆢힷ쟳쫂쪵탍벰헵퓺탍ꆣ좻뫳붫ꆰ톧탍,떫죔폐뫜뛠컊쳢횵뗃컒쏇뷸탐룼볓짮죫뗄첽쯷쾰뗄탐캪쳘헷ꆱ폫ꆰ쿻럑헟릺컯뻶닟럧룱쳘헷ꆱ틔틲퇐뺿ꆣ(1)맘폚CSI뗄뇪ힼ뮯컊쳢퇐뺿ꆣ춨맽ퟛ쫶,ퟓ럖컶뫍쿠맘럖컶뗄랽램뷸탐퇐뺿ꆣ뷡맻랢쿖,쿻컒쏇랢쿖CSI퓚룷맺퇐뺿훐웤컊쳢쿮뗄쫽쒿폐쯹뇤럑헟뗄ꆰ릺컯럧룱ꆱ폫ꆰ톧쾰럧룱ꆱ듦퓚쿔훸쿠맘,짵뮯,헢퓚튻뚨돌뛈짏랴펳쇋룷맺쿻럑헟릺컯뻶닟럧훁듓쒳룶뷇뛈뮹뿉쓜듦퓚ꆰ틲맻탔ꆱ맘쾵ꆣ떫쫇,쯻룱뗄닮틬ꆣ틲듋,퓚닉폃CSI쪱,튪힢틢랭틫컊쳢,쏇쎻폐쏷좷뗘뗃돶뛾헟듦퓚틲맻맘쾵ꆣ힢틢늻춬맺볒뗄폯폃닮뇰,뇜쏢폯뻤뗄쒣뫽,튪놣횤춨뎣죏캪짧믡믺릹뫍잰훃뇤솿(죧짧믡뷡릹뫍CSI뗄뇭쏦킧뛈ꆣퟮ뫃쓜릻룹뻝룷맺뻟쳥쟩뿶,퓚95
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