ꆶ죭뿆톧ꆷ2008쓪3퓂ꆤ뗚22뻭ꆤ뗚3웚(ퟜ뗚99웚)뺭볃싛첳ꆰ80뫳ꆱ쿻럑헟뗄릺컯뻶닟럧룱폫훖좺샠뇰퇐뺿톦몣늨(짏몣닆뺭듳톧맺볊릤짌맜샭톧풺,짏몣200433)햪튪:쫗듎닉폃CSI솿뇭뛔386쏻80뫳쿻럑헟쪩닢,틔닢솿80뫳쿻럑헟뗄릺컯뻶닟럧룱ꆣ춨맽첽쯷탔틲ퟓ럖컶뫍퇩횤탔틲ퟓ럖컶,쳡돶쇋랴펳80뫳쿻럑헟릺컯뻶닟럧룱뗄8틲ퟓ쒣탍,냼삨탂펱쪱짐ꆢ쓑틔뻶닟ꆢힷ쟳췪쏀ꆢ훘쫓욷없ꆢ릺컯쿭샖ꆢ쾰맟훒돏ꆢ돥뚯릺컯뫍볛룱쏴룐틲ퟓꆣ닉폃뻛샠럖컶,붫80뫳쿻럑헟뮮럖캪3룶훖좺샠뇰,벴짷훘컱쪵탍ꆢ삧믳샖쳬탍뫍돥뚯쒽쏻탍ꆣퟮ뫳,첽쳖쇋뛔웳튵펪쿺쪵볹뗄웴쪾ꆣ맘볼듊:80뫳쿻럑헟;릺컯뻶닟럧룱;틲ퟓ럖컶;뻛샠럖컶훐춼럖샠뫅:F713155;F22410ꆡꆡꆡꆡ컄쿗뇪쪶싫:Aꆡꆡꆡꆡ컄헂뇠뫅:1001-8409(2008)03-0057-06AnEmpiricalStudyonAfter80sConsumers’Decision-makingStylesXUEHai2bo(InternationalSchoolofBusinessAdministration,ShanghaiUniversityofFinanceandEconomics,Shanghai200433)Abstract:Thestudyinvestigates386after80sconsumersrandomlybyusingConsumerStylesInventory(CSI)forthefirsttimetomeasuretheafter80sconsumers’(EFA)andconfirmatoryfactoranalysis(CFA),thestudydevelopsaeight-factormodeltoreflectafter80scon2sumers’decision-makingstylesincludingnovelty-fashionconscious,confusedbyover-choice,seekingperfec2tion,brandconsciousness,recreational,habitual-brand-loyal,,includingcarefulandpragmaticconsumer,:after80consumer;decision-makingstyles;factoranalysis;clusteranalysisꆡꆡ튻ꆢ틽퇔튪짮죫쇋뷢ꆢ럖컶쯻쏇뗄탄샭쳘헷ꆢ쿻럑탐캪뫍쿻럑컄뮯,ꆰ80뫳ꆱꋙ쫇횸1980쓪1퓂1죕틔뫳돶짺뗄쓪쟡죋헢뛔폚쇋뷢떱잰훐맺짧믡뗄쿻럑쟷쫆뫍퓚헢룶잱솦뻞듳좺,냩쯦쯻쏇돉뎤뗄쫇훐맺쫐뎡뺭볃룄룯뗄샋뎱ꆢ뺭볃좫뗄쿻럑쫐뎡짏햼폐훷떼뗘캻뻟폐훘튪뗄틢틥ꆣ놾컄뗄퇐쟲뮯뗄쟷쫆틔벰뮥솪췸뗄웕벰ꆣ쯻쏇ힷ훰쪱짐ꆢ쇷탐,폖뺿쒿뗄,쫇닉폃평Sproles뫍Kendall뾪랢뗄ꆰ쿻럑헟릺컯튪헅퇯룶탔ꆢ춹쿖ퟔ컒;쯻쏇욾횱뻵ꆢ쟩룐ퟶ돶릺컯뻶닟뺡뻶닟럧룱ꆱ솿뇭(Consumerdecision-MakingStyleInvento2쿔쿻럑벤쟩,폖튪춨맽룷훖쟾뗀쫕벯탅쾢,뷷킡짷캢틔ퟶry,CSI),춨맽틲ퟓ럖컶뫍뻛샠럖컶살첽뺿ꆰ80뫳ꆱ쿻럑좺돶ퟮ병뻶닟ꆭꆭ쯻쏇뗄맦쒣짵쫇잿듳,폐죋쮵9000췲튲쳥뗄릺컯뻶닟럧룱샠탍쳘헷,늢뎢쫔뛔쯻쏇뷸탐좺쳥뮮폐죋쮵솽룶틚ꆣ쯻쏇쫇헽퓚웰뗄쿻럑좺쳥,쯻쏇뗄쿻럑럖ꆣ틢쪶ꆢ쿻럑뮰폯헽퓚틽떼ퟅ쪱듺뎱쇷뗄랢햹쟷쫆,늢붫짮뛾ꆢ맘폚CSI컄쿗ퟛ쫶뿌펰쿬쫐뎡뺺헹뗄폎쾷맦퓲ꆣ쿻럑헟릺컯뻶닟럧룱쫇튻훖탄훇떼쿲,쯼뇭헷쇋쿻럑틲듋,튪뛔ꆰ80뫳ꆱ튻듺쿻럑헟뷸탐잿폐솦뗄펪쿺,뻍헟ퟶ돶뻶닟뗄랽쪽,뻟폐죏횪뫍쟩룐쳘헷,죧욷훊틢쪶뫍쫕룥죕웚:2007-08-31믹뷰쿮쒿:짏몣닆뺭듳톧퇐뺿짺뒴탂믹뷰훺쿮쒿(2006950127)ퟷ헟볲뷩:톦몣늨(1980-),쓐,뫓쓏쳀틵죋,짏몣닆뺭듳톧맺볊릤짌맜샭톧풺늩쪿퇐뺿짺,훷튪퇐뺿쿻럑탐캪뫍욷없맜샭ꆣꋙ튻킩짧믡톧볒죏캪80뫳튻듺쫇횸1980쓪떽1989쓪횮볤돶짺뗄죋좺,뫍쏀맺뗄Y쫀듺죋좺쿠뛔펦ꆣꆤ57ꆤ
뺭볃싛첳ꆶ죭뿆톧ꆷ2008쓪3퓂ꆤ뗚22뻭ꆤ뗚3웚(ퟜ뗚99웚)쪱짐틢쪶ꆣ쿻럑헟릺컯뻶닟럧룱훷튪쫇듓탄샭짏퇐뺿쏨헟뗄릺컯뻶닟럧룱샠탍,퇐뺿랢쿖퓚훐맺뒫춳컄뮯펰쿬쫶쿻럑헟릺컯톡퓱뗄늻춬랽램ꆣ놾훊짏,쯼샠쯆폚탄샭톧쿂,훐맺쫐뎡훐듦퓚5훖릺컯뻶닟럧룱,벴:췪쏀훷틥ꆢ탂짏뗄룶탔쳘훊룅쓮,랴펳쇋쿻럑헟뗄믹놾쿻럑쳘헷[1]ꆣ펱쪱짐ꆢ쿻잲폩샖ꆢ볛룱쏴룐뫍퇛뮨싒탍ꆣ늢퓚듋믹뒡1985쓪Sproles뫍Kendall닉폃ퟔ훆뗄릺컯뻶닟럧룱솿뇭,짏붫훐맺쿻럑헟럖캪3훖샠탍:탂뎱췪쏀탍ꆢ뒫춳컱쪵탍틔샮뿋쳘솿돟ퟷ캪솿돟퓚퇇샻즣쓃듳톧ퟶ쇋뗷닩,늢틔틲뫍퇛뮨싒탍[8]ꆣLeoetal(2005)춨맽뇈뷏탂볓웂뫍냄듳ퟓ럖컶램뗃떽쇋헢8훖쿻럑헟릺컯뻶닟럧룱,럖뇰캪:췪샻퇇뗄쿻럑헟릺컯뻶닟럧룱살첽쳖컄뮯틲쯘뛔쿻럑헟릺쏀믲룟훊틢쪶ꆢ욷없틢쪶ꆢ탂펱쪱짐틢쪶ꆢ쿻잲폩샖틢쪶ꆢ컯뻶닟럧룱뗄펰쿬[9]ꆣ뷡맻랢쿖솽맺쿻럑헟퓚욷없틢쪶ꆢ뗍볛뫍컯폐쯹횵틢쪶ꆢ돥뚯릺컯ꆢ퇛뮨싒탍뫍쾰맟뮯ꆢ욷탂펱쪱짐뫍퇛뮨싒탍3룶랽쏦듦퓚쿔훸닮틬ꆣퟷ헟죏없훒돏떼쿲ꆣSproles뫍Kendall(1986)뗄헢튻퇐뺿뗃떽쇋캪솽맺쿻럑헟컄뮯볛횵맛뗄늻춬떼훂쇋헢킩릺컯뻶닟럧훚뛠톧헟뗄죏뿉,쯻쏇쳡돶뗄쿻럑헟릺컯럧룱솿뇭캪뇪ힼ룱닮틬ꆣ뮯뗘닢솿쿻럑헟뗄릺컯럧룱뗬뚨쇋믹뒡,늢뻟폐뫜듳뗄쪵룼뷸튻늽뗄퇐뺿쫇퓚쏀맺ꆢ뗂맺ꆢ탂컷삼ꆢ쾣산뫍펡뛈폃볛횵ꆣ떫쫇,쯻쏇뗄퇐뺿튲듦퓚ퟅ튻킩뻖쿞,죧헢8룶뗈뛠맺뷸탐[10](Walshetal2001)ꆣ쯻쏇랢쿖평Sproles뫍쳘헷쫇럱룅삨쇋쿻럑헟쯹폐뗄릺컯럧룱;쯻쏇닉폃뗄퇹놾Kendall(1986)퇐훆뗄CSI솿뇭늻쓜늻ퟷ탞헽뗄횱뷓폃떽쫇룟훐짺,퇹놾퓚듺뇭탔짏듦퓚뻖쿞;뮹폐솿뇭뗄킧뛈탨쯻맺뷸탐퇐뺿,뺡맜CSI솿뇭퓚랢듯맺볒튪뇈퓚랢햹훐맺튪뷸탐뛠듎퇐뺿뫍ퟝ맡퇐뺿살볬퇩뗈ꆣ캪듋,쯻쏇뫅헙퇐볒룼쪵폃킩ꆣ헢킩퇐뺿쪹죋쏇룼볓쇋뷢쿻럑헟뗄릺컯뻶뺿헟쓜릻닉폃CSI퓚늻춬뗄죋좺폈웤쫇돉쓪죋뫍늻춬뗄닟럧룱뫍쪹CSI솿뇭뗃떽쇋웕벰췆맣ꆣ놾퇐뺿폐죧쿂벸놳뺰쿂뷸탐뿧컄뮯퇐뺿,틔퇩횤CSI뗄웕벰탔ꆣ룶쒿뗄:(1)뛔CSI솿뇭퓚떱듺훐맺뮷뺳쿂ퟶ돶퇩횤,볬퇩쯦뫳,1990쓪SprolesElizabethKendall뫍Sproles웤탅뛈뫍킧뛈;(2)퇐뺿ꆰ80뫳ꆱ튻듺쿻럑좺쳥뗄릺컯뻶닟GeorgeB솽캻뷌쫚폖뛔쿻럑헟릺컯뻶닟럧룱폫룶죋톧쾰럧룱샠탍쳘헷;(3)뛔ꆰ80뫳ꆱ튻듺쿻럑좺쳥뷸탐훖좺뮮럧룱뷸탐쇋튻듎맘쾵퇐뺿[2]ꆣ쿈붫놻럃헟뗄ꆰ톧쾰ꆱ쳘탔럖,틔쏨쫶웤훖좺샠뇰;(4)쳡돶튻킩펦뛔ꆰ80뫳ꆱ뗄펪쿺럖캪쇹듳샠벴:죏헦럖컶탍ꆢ맛달탍ꆢ훷뚯쪵컱탍ꆢ놻뚯뷓닟싔ꆣ쫜탍ꆢힷ쟳쫂쪵탍벰헵퓺탍ꆣ좻뫳붫ꆰ톧쾰뗄탐캪쳘헷ꆱ죽ꆢ퇐뺿짨볆폫랽램폫ꆰ쿻럑헟릺컯뻶닟럧룱쳘헷ꆱ틔틲ퟓ럖컶뫍쿠맘럖컶뗄(튻)퇐뺿짨볆폫맽돌랽램뷸탐퇐뺿ꆣ뷡맻랢쿖쿻럑헟뗄ꆰ릺컯럧룱ꆱ폫ꆰ톧쾰놾퇐뺿쫴폚첽쯷탔뺭퇩퇐뺿,닉폃뗷닩퇐뺿램ꆣ놾퇐럧룱ꆱ듦퓚쿔훸쿠맘ꆣ짵훁듓쒳룶뷇뛈뾴뮹뿉쓜듦퓚ꆰ틲뺿뗄럖컶랽램ퟜ쳥짨볆죧쿂:(1)쫗쿈틔Sproles뫍Ken2맻탔ꆱ맘쾵ꆣ캪쇋쪹쿻럑헟릺컯뻶닟럧룱솿뇭뗃떽벫듳뗘dall뗄CSI솿뇭캪삶놾,뷨본[7]Fan뫍Xiao(1998)ꆢHiuet췆맣뫍펦폃[8][11],맺볊짏뛔쿻럑헟릺컯뻶닟럧룱퓚뿧컄뮯ꆢ듓al(2001)뫍컢짜뫪(2001)뗄퇐뺿짨볆뗷닩컊뻭ꆣ늢뛠룶뷇뛈뫍뛠룶쇬폲햹뾪쇋맣랺퇐뺿ꆣHafstrometal쟫펢폯튵샏쪦뫍늩쪿짺뛔솿뇭ퟶ펢몺뮥틫,틔좷놣컊뻭(1992)뗷닩퇐뺿쏀맺폫몫맺쓪쟡죋뗄릺컯뻶닟럧룱뗄쟸폯퇔뇭듯볲뷠쏷쇋;(2)쟫50캻춬톧쳮킴컊뻭늢뛔컊쿮ퟶ뇰[3]ꆣ쯻쏇붫몫맺뫍쏀맺쟠쓪뷸탐쇋뛔뇈퇐뺿,랢쿖뛾헟움볛,룹뻝움볛뷡맻쳞돽쇋튻킩컊쿮,ퟮ훕좷뚨컊뻭훐냼폐7쿮쿻럑쳘헷쿠춬ꆣ뷶폐탂펱쪱짐틢쪶릺컯럧룱뇭쪾삨44룶컊쿮,닉폃샮뿋쳘5뗣쪽솿돟,웤훐ꆰ1ꆱ듺뇭ꆰ럇뎣쇋쏀맺쟠쓪뗄쿻럑쳘헷,뛸늻쓜듺뇭몫맺쟠쓪뗄쿻럑쳘늻춬틢ꆱ,ꆰ5ꆱ듺뇭ꆰ럇뎣춬틢ꆱ살닢솿ꆰ80뫳ꆱ쿻럑헟뗄릺헷ꆣ떫쫇,쯻쏇쎻쓜볬퇩CSI뗄웕벰탔ꆣ1993쓪평Durva2컯뻶닟럧룱;(3)좻뫳룹뻝탞헽뗄컊뻭뛔짏몣벸쯹룟킣듳sulaetal퓚탂컷삼뛔쿻럑헟릺컯뻶닟럧룱솿뇭뷸탐쇋뿧톧짺뷸탐돩퇹뗷닩,닉폃랽쪽쫇퓚톧킣ퟔ탞쫒ꆢ춼쫩망뫍컄뮯닢쫔,늢뗃돶8훖릺컯럧룱쳘헷[4]ꆣ춨맽뛔탂컷삼뫍쯞짡쯦믺삹뷘쟫춬톧쳮킴늢퓹쯍킡샱컯틔ퟶ듰킻;(4)컊쏀맺뗄퇐뺿살볬퇩닢CSI뗄웕벰탔ꆣ쯻쏇랢쿖솽맺퓚8뻭쫕벯뫳,쳞돽컞킧컊뻭ꆣ좻뫳쪹폃SPSS1310뛔쫽뻝ퟶ룶쳘헷훐릲춬뗄폐3룶,벴:췪쏀탍ꆢ탂펱쪱짐탍뫍릺컯폩첽쯷탔틲ퟓ럖컶맀볆틲ퟓ룶쫽,퓚쪹폃LISREL8170뛔맀샖탍ꆣ떫쫇,쯻쏇쎻폐뷸튻늽뗄퇐뺿쿂좥,쯻쏇췆닢퇹놾볆틲ퟓ뷸탐퇩횤뫍뇈뷏,ퟮ훕좷뚨ꆰ80뫳ꆱ쿻럑좺쳥뗄릺뫍쇣쫛뮷뺳뗄늻춬뿉쓜쫇떼훂웤쯼틲쯘늻춬뗄풭틲ꆣ컯뻶닟럧룱틲ퟓ쳘헷ꆣퟮ뫳,놾퇐뺿룹뻝뻛샠럖컶뛔ꆰ801996쓪Zotosetal폖뷸탐쇋튻쿮뷏듳맦쒣뗄뛠맺퇐뺿[5]ꆣ뫳ꆱ쿻럑좺쳥ퟶ훖좺뮮럖ꆣ1998쓪평펢맺톧헟Mitchell뫍Bates뛔펢맺듳톧짺뷸탐쇋(뛾)퇹놾뫍쫽뻝쫕벯튻쿮릺컯럧룱뗄퇐뺿,뗃돶펢맺쓪쟡쿻럑헟뗄10훖릺컯평폚ꆰ80뫳ꆱ좺쳥뗄튻룶훷튪ퟩ돉늿럖쫇듳톧짺,쯹럧룱[6]ꆣFan뫍Xiao(1998)뛔훐맺ꆢ몫맺뫍쏀맺뗄쟠쓪틔놾퇐뺿톡퓱쇋뢴떩듳톧ꆢ춬볃듳톧ꆢ짏몣닆뺭듳톧ꆢ뮪뚫뷸탐쇋뇈뷏퇐뺿[7]ꆣ쯻쏇랢쿖쇋5룶쿻럑쳘헷,벴:욷없쪦랶듳톧뫍뮪뚫샭릤듳톧쓪쇤뷩폚18ꆫ29쯪횮볤뗄놾틢쪶ꆢ쪱볤틢쪶ꆢ훊솿틢쪶ꆢ볛룱틢쪶뫍샻폃탅쾢탍ꆣ뛸쇭뿆ꆢ쮶쪿퇐뺿짺벰늩쪿퇐뺿짺ퟷ캪퇹놾뷸탐뗷닩ꆣ췢3룶쳘헷탂펱쪱짐틢쪶ꆢ돥뚯틢쪶뫍쾰맟뮯욷없훒돏볈퇐뺿릲쫕믘폐킧컊뻭386럝,퇹놾럖늼쟩뿶죧쿂:내쎻놻쏀맺ꆢ몫맺퇹놾쯹듺뇭,폖쎻퓚훐맺쟠쓪쿻럑헟훐랢탔뇰럖폐186(4812%)쏻쓐짺뫍200(5118%)쏻얮짺;내쿖ꆣ쯻쏇죏캪늻춬뗄뺭볃랢햹쮮욽뫍늻춬뗄쫐뎡뮷뺳뿉쓪쇤럖캪쯄ퟩ,18ꆫ20쯪폐27(710%)쏻,21ꆫ23쯪폐쓜쫇떼훂쿻럑헟릺컯뻶닟럧룱닮틬뗄잱퓚틲쯘ꆣHiuetal142(3618%)쏻,24ꆫ26쯪폐184(4717%)쏻,27ꆫ29쯪(2001)춨맽뛔387캻돉쓪쿻럑헟뗄뗷닩살첽뺿훐맺쿻럑폐33(815%)쏻;듓놻럃헟뻍뛁톧킣살뾴폐85(2210%)쏻ꆤ58ꆤ
ꆶ죭뿆톧ꆷ2008쓪3퓂ꆤ뗚22뻭ꆤ뗚3웚(ퟜ뗚99웚)뺭볃싛첳톧짺살ퟔ뢴떩듳톧,26(617%)쏻톧짺살ퟔ춬볃듳톧,164돩좡쫽뻝,늢춨맽벫듳랽닮헽붻탽뗃돶6룶틲ퟓ,럖뇰(4215%)톧짺살ퟔ짏몣닆뺭듳톧,34(818%)쏻톧짺살ퟔ캪:ꋙ탂펱쪱짐틲ퟓ냼몬3룶컊쿮,랴펳쇋80뫳쿻럑헟뛔뮪뚫쪦랶듳톧,77(20%)쏻톧짺살ퟔ뮪뚫샭릤듳톧;놻럃탂펱쪱짐뗄ힷ쟳;ꋚ쓑틔뻶닟틲ퟓ냼몬3룶컊쿮,랴펳쇋헟쯹톧튵럖캪컥샠,뺭볃샠2613%,맜샭샠2118%,컄80뫳쿻럑헟쏦뛔훮뛠닺욷뫍욷없탅쾢쪱,룐떽쏔싒쓑틔톧샠1217%,램톧샠1015%,샭릤샠2817%;놻럃헟쯹퓚좷뚨;ꋛힷ쟳췪쏀틲ퟓ냼몬3룶컊쿮,쏨쫶쇋80뫳쿻럑헟쓪벶훐,듳튻톧짺23(610%)쏻,듳뛾톧짺10(216%)쏻,뛔쯹톡짌욷훊솿뗄룟튪쟳,튪뺡짆뺡쏀;ꋜ훘쫓욷없틲ퟓ듳죽톧짺30(718%)쏻,듳쯄톧짺100(2519%)쏻,쮶쪿퇐냼몬3룶컊쿮,랴펳쇋80뫳쿻럑헟뛔횪쏻욷없뫍맺볊욷뺿짺212(5419%)쏻,늩쪿퇐뺿짺11(218%)쏻;웤훐살ퟔ없뗄훘쫓;ꋝ쾰맟훒돏틲ퟓ냼몬2룶컊쿮,풤쪾ퟅ80뫳쿻얩듥뗄폐127(3219%)쏻,돇쫐뗄259(6711%)쏻;뛀짺ퟓ럑헟튻떩헒떽ퟔ벺쾲뮶뗄욷없,뇣믡훓쟩폚쯼,늢훘뢴릺얮207(5316%)쏻,럇뛀짺ퟓ얮179(4614%)쏻;짺믮럑폃싲;ꋞ볛룱쏴룐틲ퟓ냼몬2룶컊쿮,랴펳쇋80뫳쿻럑헟뺫살풴짏,뾿볒춥릩펦폐197(5110%)쏻,쟚릤볳톧폐38쏷뗄튻쏦,뺡솿톡퓱뗍볛뫍욽볛짌욷ꆣ쓚늿튻훂탔볬퇩뷡(918%)쏻,늿럖볒춥릩펦ꆢ늿럖쟚릤볳톧폐134(3417%)맻쿔쪾,틔짏룷룶틲ퟓ뗄쓚늿튻훂탔탅뛈벴뿋샊냍맾쏻,웤쯼(릤ퟷ쫕죫ꆢ틔잰뒢탮뗈)폐17(414%)쏻;쎿퓂뗄(Cronbach’sꛁ)쾵쫽뻹퓚015틔짏ꆣ샛볆랽닮릱쿗싊캪짺믮럑럖캪컥ퟩ,200풪틔쿂쎻폐,201ꆫ600풪184711288%,뇭쏷6룶틲ퟓ놣쇴쇋풭쪼쫽뻝훐뷏뛠뗄탅쾢(4717%)쏻,601ꆫ1000풪147(3811%)쏻,1001ꆫ1500솿,틲듋틲ퟓ럖컶뗄뷡맻쫇뿉틔뷓쫜뗄ꆣ풪42(1019%)쏻,1500풪틔짏13(314%)쏻ꆣ캪쇋뫍Sproles뫍Kendall쳡돶뗄8틲ퟓ뷸탐뇈뷏늢쯄ꆢ쫽뻝럖컶좷뚨ퟮ병뗄틲ퟓ룶쫽,놾퇐뺿퓚럖컶맽돌훐붫틲ퟓ쫽좷뚨(튻)첽쯷탔틲ퟓ럖컶캪8살뷸탐틲ퟓ돩좡,웤쯻ퟶ램춬6틲ퟓ쒣탍,뺭맽뛠듎놾퇐뺿퓋폃SPSS1310뗄ꆰ훷돉럖럖컶ꆱ뛔44룶컊쿮볬퇩ퟮ뫳릲즾돽24룶컊쿮,놣쇴20룶컊쿮,웤쓚늿튻훂쳡좡릫틲ퟓ,퓙틔ꆰ횱뷇훡램ꆱ뛔헢킩틲ퟓ뷸탐탽,룹탔탅뛈벴뿋샊냍맾(Cronbach’sꛁ)쾵쫽캪01787,Bartlett쟲뻝ꆰ쳘헷횵듳폚1ꆱ캪뷧쿟좷뚨돩좡틲ퟓ뗄쫽쒿ꆣ평폚컊쳥볬퇩뷡맻쿔훸(Sig=01000),KMO횵캪01747뿉틔뷓쿮쫽쒿뷏뛠,틲듋늻쏢믡듦퓚붻닦뢺뫉쿖쿳ꆣ퓚돩좡틲ퟓ쫜,쮵쏷쫊뫏ퟶ틲ퟓ럖컶ꆣ돩좡돶뗄8룶틲ퟓ돽냼삨짏쏦쪱,놾퇐뺿붫탽뫳틲ퟓ뢺뫉횵킡폚014,믲춬쪱퓚솽룶6룶틲ퟓ췢,뮹퓶볓쇋릺컯쿭샖틲ퟓ냼몬2룶컊쿮,랴펳틲ퟓ짏뗄뢺뫉횵뚼듳폚014틔벰퓚컊쿮즾돽뫳,쓚늿튻훂쇋80뫳쿻럑헟틔릺컯캪샖좤뗄쳘헷;돥뚯릺컯틲ퟓ냼몬2탔탅뛈벴뿋샊냍맾(Cronbach’sꛁ)쾵쫽믡퓶볓뗄컊쿮뷸탐룶컊쿮,쏨쫶쇋80뫳쿻럑헟릺컯쪱돥뚯,릺싲뫳뫳믚뗄탄쳞돽ꆣ샭ꆣ8룶틲ퟓ뗄쓚늿튻훂탔탅뛈벴뿋샊냍맾(Cronbach’s퓚캴좷뚨틲ퟓ룶쫽뗄쟩뿶쿂,뺭맽뛠듎볬퇩놾퇐뺿ퟮꛁ)쾵쫽뻹퓚015틔짏ꆣ샛볆랽닮릱쿗싊캪731104%,뇭뫳릲즾돽28룶컊쿮,놣쇴16룶컊쿮,웤쓚늿튻훂탔탅뛈쏷8룶틲ퟓ놣쇴쇋풭쪼쫽뻝훐룼뛠뗄탅쾢솿,틲듋틲ퟓ럖벴뿋샊냍맾(Cronbach’sꛁ)쾵쫽캪01733,뇭쏷쫽뻝뿉뾿탔컶뗄뷡맻튲쫇뿉틔뷓쫜뗄ꆣ6틲ퟓ쒣탍뫍8틲ퟓ쒣탍뗄쮮욽뷏룟ꆣ뛔16룶컊쿮뗄쿠맘럖컶쿔쪾,Bartlett쟲쳥볬뻟쳥뇈뷏쫽횵볻뇭1ꆣ캪쇋퓚6틲ퟓ쒣탍뫍8틲ퟓ쒣탍볤퇩뷡맻쿔훸(Sig=01000),KMO횵캪01702뿉틔뷓쫜,ퟶ돶좡짡,놾퇐뺿뷸튻늽춨맽퇩횤탔틲ퟓ럖컶ퟶ뇈뷏ꆣ쮵쏷16룶컊쿮쫊뫏ퟶ틲ퟓ럖컶ꆣ틔쳘헷횵듳폚1캪뇪ힼ뇭1ꆡ6틲ퟓ쒣탍뫍8틲ퟓ쒣탍맘볼횵쇐뇭6틲ퟓ쒣탍8틲ퟓ쒣탍틲ퟓKMO=1702;sig1=01000;ꛁ=1733KMO=1747;sig1=01000;ꛁ=1787쳘헷룹랽닮샛볆볆릱쿗싊랽닮릱쿗싊ꛁ횵쳘헷룹랽닮샛릱쿗싊랽닮릱쿗싊ꛁ횵탂펱쪱짐214241511511511511845214941214691214691845쓑틔뻶닟210811310092811601766211341016722311401766ힷ쟳췪쏀210501218104019701749210721013623315031749훘쫓욷없11829111430521400169311836911794216811693릺컯쿭샖----11657812855019671823쾰맟훒돏11643101270621670175411649812475912131754돥뚯릺컯----11398619906612031536볛룱쏴룐1137981618711288151511380619017311041515ꆡꆡ(뛾)퇩횤탔틲ퟓ럖컶NNFIꆢCFIꆢIFI뫍GFI뗈ꆣ춨뎣죏캪룷횸쫽뗄쓢뫏뇪ힼ럖캪쇋퇩횤쓄룶쒣탍뇈뷏샭쿫,놾퇐뺿닉폃LIS2뇰캪:ꛖ2/df펦킡폚뗈폚5,풽킡풽뫃;NFIꆢNNFIꆢCFIꆢIFIREL8170뛔쫽뻝뷸탐쇋퇩횤탔틲ퟓ럖컶,틔볬퇩쫽뻝폫쒣뫍GFI펦듳폚019,풽뷓뷼폚1풽뫃;RMSEA펦룃킡폚탍뗄쓢뫏돌뛈ꆣ퓋폃LISREL8170ퟶ퇩횤탔틲ퟓ럖컶뿉틔0108,쟒풽뷓뷼폚0풽뫃(Bollen1989;Joreskog뫍Sorbom뗃돶죧쿂쓢뫏횸쫽,냼삨ꛖ2ꆢdfꆢꛖ2/dfꆢRMSEAꆢNFIꆢ1993;MedskerWillams뫍Holahan1994)ꆣ뺭볆쯣(뻟쳥ꆤ59ꆤ
뺭볃싛첳ꆶ죭뿆톧ꆷ2008쓪3퓂ꆤ뗚22뻭ꆤ뗚3웚(ퟜ뗚99웚)뷡맻볻뇭2),8틲ퟓ쒣탍뻟폐뷏뫃뗄쓢뫏횵ꆣ8룶틲ퟓ뗄뗄에뇰킧뛈ꆣ틲듋,뺭첽쯷탔틲ퟓ럖컶뫍퇩횤탔틲ퟓ럖컶ퟛ뫏킧뛈뚼퓚015틔짏,랴펳볆솿돟뛈뻟폐뷏룟뗄뿉뾿벰쒣탍뇈뷏,놾퇐뺿ퟮ훕뗃돶8틲ퟓ쒣탍(볻뇭3)뻟폐뫜탔ꆣ떱룷룶틲ퟓ볤뗄쿠맘쾵쫽만뚨캪1쪱,닢솿쒣탍뗄뾨뫃뗄탅뛈뫍킧뛈ꆣ랽횵쿔훸뗍폚뛔펦뗄럇쿞훆쒣탍,뇭쏷쒣탍닢솿뻟폐뷏뫃뇭2ꆡ6틲ퟓ쒣탍뫍8틲ퟓ쒣탍쓢뫏횵뇈뷏뇭ꛖ2P-valuedfꛖ2/dfRMSEANFINNFICFIIFIGFI6틲ퟓ쒣탍19510801000089211901056019101930195019501948틲ퟓ쒣탍28115301000014211980105101920194019501960193뇭3ꆡ80뫳쿻럑헟릺컯뻶닟럧룱8틲ퟓ쒣탍틲ퟓ폫쿠펦컊쿮퓘뫉뻘헳(KMO=1747;sig1=01000)(Cronbach’sAlpha=1787)F1F2F3F4F5F6F7F8F1탂펱쪱짐(쳘헷룹=21494;랽닮릱쿗싊=121469;Cronbach’sAlpha=1845)Q15컒춨뎣믡폐1볾틔짏쇷탐뗄럾ힰꆣ1846-103811011126113611301025-1007Q16컒뺭뎣릺싲쇷탐럾ힰꆣ18181012114010821263101111681000Q17쪱짐뫍컼틽쯻죋힢틢뗄듲냧뛔컒뫜훘튪ꆣ1774101511221097120710561109-1036F2쓑틔뻶닟(쳘헷룹=21134;랽닮릱쿗싊=101672;Cronbach’sAlpha=1766)Q34폐쪱뫲,뫜쓑뻶뚨펦룃맢맋쓄튻볒짌뗪ꆣ10391827-1001-1006-1149-103410971066Q33훚뛠뿉톡퓱뗄짌욷뫍욷없쪹컒룐떽쏔싒ꆣ-10711810-100110111061100211081157Q36듓늻춬짌욷훐믱뗃뗄탅쾢쪹컒쏔싒쓑틔톡퓱ꆣ10311790-10351086103811631111-1013F3ힷ쟳췪쏀(쳘헷룹=21072;랽닮릱쿗싊=101362;Cronbach’sAlpha=1749)Q03컒춨뎣믡짨램릺뗃폅훊짌욷ꆣ113210181812114210791098-1077-1055Q02릺컯쪱,컒믡뺡뿉쓜ퟶ돶ퟮ뫃ꆢퟮ췪쏀뗄톡퓱ꆣ1060-10661791-101711041070-1150-1048Q04컒믡쳘뇰얬솦틔믱뗃ퟮ폅훊뗄짌욷ꆣ11571009178110891032102112121056F4훘쫓욷없(쳘헷룹=11836;랽닮릱쿗싊=91179;Cronbach’sAlpha=1693)Q42릺컯쪱,컒믡폅쿈톡퓱췢맺욷없ꆣ1125103011221851107410151091-1063Q41춨뎣,맺췢욷없뇈맺쓚욷없뗄짌욷훊솿뫃ꆣ10251006-1029182911151170-10121074Q09쿭폾맺볊뗄욷없닅쫇컒뗄톡퓱ꆣ1385110412601547-1070-10871140-1040F5릺컯쿭샖(쳘헷룹=11657;랽닮릱쿗싊=81285;Cronbach’sAlpha=1823)Q21릺컯쫇컒짺믮훐튻쿮쿭샖믮뚯ꆣ12651006114110811855109910261022Q23컒쾲뮶릺컯,틲캪쯼쓜룸컒듸살샖좤ꆣ1315-1057108310881827111110821107F6쾰맟훒돏(쳘헷룹=11649;랽닮릱쿗싊=81247;Cronbach’sAlpha=1754)Q37컒믡틲훓쟩쒳욷없뛸뺭뎣훘뢴릺싲룃욷없짌욷ꆣ1050109310631089104818791079-1048Q38떱컒헒떽쾲뮶뗄욷없쪱,컒믡훓쟩폚룃욷없ꆣ11021029110910411128186210231098F7돥뚯릺컯(쳘헷룹=11398;랽닮릱쿗싊=61990;Cronbach’sAlpha=1536)Q29릺컯쪱,컒늻뛠볓쮼쯷,쫴ꆰ돥뚯릺컯헟ꆱꆣ12031062-10401165101710271801-1028Q30컒뺭뎣늻짷릺싲짌욷,횮뫳폖ퟜ뻵뗃뫳믚ꆣ105813091002-10291086108917481097F8볛룱쏴룐(쳘헷룹=11380;랽닮릱쿗싊=61901;Cronbach’sAlpha=1515)Q25컒춨뎣뺡뿉쓜뛠뗘릺싲복볛짌욷ꆣ11431021-1061-1049-1011105310781849Q26컒춨뎣믡톡릺욽볛짌욷ꆣ-12121195101710481125-1010-10271759샛볆랽닮릱쿗싊(Cumulative%)121469231140331503421681501967591213661203731104ꆡꆡ(죽)뻛샠럖컶룼듳ꆣ뿉틔뗃돶뷡싛,죏캪퓚뻛샠럖컶뗄뷡맻훐,룷룶뇤뻛샠럖컶쫇붫80뫳쿻럑헟릺컯뻶닟럧룱쯹돩좡돶뗄솿뛔뻛샠뷡맻뗄훘튪돌뛈틀듎캪:돥뚯릺컯>쓑틔뻶닟>8룶틲ퟓퟷ캪믹뒡뇤솿,뛔386룶퇹놾퓚룷룶컊쿮짏뗄듲훘쫓욷없>릺컯쿭샖>쾰맟훒돏>탂펱쪱짐>ힷ쟳췪쏀럖뷸탐뿬쯙뻛샠벴K-Means뻛샠럖컶,붫웤뮮럖캪3룶>볛룱쏴룐ꆣ쿻럑헟훖좺샠뇰,뺭맽31듎뗼듺쪹뗃룷샠뇰훐탄뗣뇤뮯뷡뫏틔짏뗄럖컶뷡맻,ퟮ훕뛔룷룶훖좺샠뇰뗄쳘헷쏨풽살풽킡,횱떽ퟮ훕쟷뷼폚0,뿉틔죏캪룷룶샠뇰훐탄틑쫶죧쿂:뺭쫕솲ꆣ뇭4쫇ퟮ훕뗄샠뇰훐탄뗣,벴룷룶샠뇰퓚룷뇤솿뗚튻샠:릺컯쪱짷훘뾼싇늻돥뚯,늢늻붫릺컯ퟷ캪튻짏뗄욽뻹횵,춬쪱뇭4튲쇐돶쇋F횵뫍쿔훸탔쮮욽ꆣ헢뿉쿮쿭샖믮뚯,뛸쟒퓚짌욷뗄톡퓱짏튲뇈뷏쏷좷ꆣ듋샠80틔뾴돶쓄킩뇤솿퓚룷샠볤뗄닮틬뻟폐춳볆톧틢틥,늢뿉틔뫳쿻럑헟쫽솿캪126죋ꆣ쯻쏇늻훒돏폚쒳튻욷없,쾲뮶탂룹뻝F횵뗄듳킡뷼쯆뗃돶쓄룶뇤솿퓚뻛샠럖컶훐뗄ퟷ폃펱쪱짐뗄짌욷,뛔맺볊횪쏻욷없튲폐쯹훘쫓ꆣ틲듋,뿉틔ꆤ60ꆤ
ꆶ죭뿆톧ꆷ2008쓪3퓂ꆤ뗚22뻭ꆤ뗚3웚(ퟜ뗚99웚)뺭볃싛첳붫듋샠쿻럑헟돆캪ꆰ짷훘컱쪵탍ꆱ쿻럑헟ꆣ탸릺싲ퟔ벺쪹폃맽뗄욷없,탎돉쾰맟탔뗄뛔쒳욷없훒돏ꆣ뇭4ꆡퟮ훕샠뇰훐탄횵뷓쿂살뗄쫇ힷ쟳췪쏀뫍훘쫓욷없틲ퟓ,헢랴펳쇋80뫳쿻훖좺(n=386)럑헟뛔닺욷욷훊뫍욷없폐튻뚨뗄튪쟳,쯻쏇붫닺욷욷훊뫍짷훘삧믳돥뚯FSig1맺볊횪쏻욷없ퟷ캪ퟔ벺릺컯뻶닟뗄튻룶뇪ힼꆣ평듋뾴살,컱쪵탍샖쳬탍쒽쏻탍놾퇐뺿쳡돶뗄8틲ퟓ쒣탍뿉틔뫜뫃뗘랴펳80뫳쿻럑헟뗄탂펱쪱짐116890-120557101031412201015쓪쇤뫍탄샭쳘헷ꆣ쓑틔뻶닟-136140174731-1251115616091000ힷ쟳췪쏀놾퇐뺿룹뻝쳡돶뗄8룶틲ퟓ뛔80뫳쿻럑헟뷸탐쇋훖-111406119519-104896311471044훘쫓욷없좺뮮럖,틀뻝룷룶틲ퟓ뗄욽뻹횵붫80뫳쿻럑헟뮮럖캪3116470-1608371313943417871000릺컯쿭샖훖샠탍벴:짷훘컱쪵탍126(32164%)죋ꆢ삧믳샖쳬탍111-138070144502-1009592213631000쾰맟훒돏(28176%)죋뫍돥뚯쒽쏻탍149(38160%)죋ꆣ짷훘컱쪵-1370511394941019111819491000돥뚯릺컯탍쿻럑좺쳥릺컯쪱늻돥뚯,퓚릺컯짏뮨럑쪱볤튲늻뛠,늻-187565-12315519129727414141000볛룱쏴룐106592-119669109078310681048쿞폚쒳튻욷없,쯻쏇폐ퟔ벺뗄뻶닟랽램,뛔맺볊횪쏻욷없퇹놾쫽(룶/%)126/32164111/28176149/38160폐쯹욫뫃,뛔볛룱싔캢쏴룐ꆣ룅삨살쮵,듋샠쿻럑헟뗄쳘ꆡꆡ뗚뛾샠헷쫇ꆰ횻싲뛔뗄,늻싲맳뗄ꆱꆣ틲듋,뛔폚짌볒살쮵,솼뫃:릺컯쪱늻첫돥뚯,뫜쓑ퟶ돶톡퓱뻶닟,튲늻훘쫓욷없ꆣ듋샠80뫳쿻럑헟쫽솿캪111죋,쯻쏇붫릺컯ퟷ뗄욷없짹폾쫇듲뚯룃샠쿻럑헟뗄뇘튪쳵볾,쟥컺쏷쇋뗄닺캪쿭샖믮뚯욷냼ힰ뫍쒿슼틔벰볲뷠틗뚮뗄닺욷쮵쏷뫍릦쓜뷩짜폐훺,평폚뫜쓑톡퓱,쯹틔쯻쏇룼뛠뗄뮹쫇톡퓱ퟔ벺쾰맟쪹폃뗄짌욷욷없ꆣ틲듋폚룃샠쿻럑헟뿬쯙ퟶ돶뻶닟,퓙볓짏뫜룟뗄탔볛뇈뛔폚룃,뿉틔붫듋샠쿻럑헟돆캪ꆰ삧믳샖쳬탍ꆱ쿻럑헟ꆣ샠쿻럑헟붫뻟폐뫜듳뗄컼틽솦ꆣ삧믳샖쳬탍쿻럑헟춨뎣뗚죽샠뫜쓑ퟶ돶뻶닟,튲늻훘쫓욷없,쯻쏇붫릺컯맽돌ퟷ캪튻훖:릺컯쪱럇뎣돥뚯,춨뎣쟡틗ퟶ돶톡퓱ꆣ듋샠80뫳쿻럑헟쫽솿캪149죋쿭샖믮뚯,ퟮ훕뮹쫇톡퓱ퟔ벺쾰맟쪹폃뗄짌욷뫍욷없,릺,죋쫽ퟮ뛠,쯻쏇뛔맺볊횪쏻욷없튲쿠떱쾲뮶ꆣ틲듋,뿉틔붫듋샠80뫳쿻럑헟돆캪ꆰ돥뚯싲쪱쯻쏇뛔볛룱튲늻첫쏴룐ꆣ볲떥룅삨뻍쫇ꆰ룉매늻뮨쒽쏻탍ꆱ쿻럑헟ꆣ잮ꆱꆣ틲듋,뛔폚짌볒살쮵퓶잿쿻럑헟릺컯맽돌훐뗄쿭샖컥ꆢ뷡맻폫쳖싛쳥퇩붫쓜뫜듳돌뛈뗘컼틽듋샠맋뿍뗄믝맋ꆣ평폚듋샠쿻룹뻝첽쯷탔틲ퟓ럖컶뫍퇩횤탔틲ퟓ럖컶럑헟ퟮ듳뗄쳘헷뻍쫇뻶닟쪱룐떽삧믳,튲늻훘쫓욷없,쯷,놾퇐뺿죏캪80뫳쿻럑헟뗄릺컯뻶닟럧룱8틲ퟓ쒣탍(볻뇭3)뇈뷏쓜탔톡퓱웤쾰맟쪹폃뗄짌욷뫍욷없,틲듋짌볒냯훺쿻럑헟ퟶ릻랴펳웤릺컯뻶닟럧룱,8룶틲ퟓ뗄ퟜ쳥뷢쫍싊캪돶뻶닟,쪹웤쾰맟폚떽ퟔ벺뗄뗪워릺싲뺭뎣쪹폃뗄닺욷,731104%ꆣ놾퇐뺿쿠뇈폚Fan뫍Xiao(1998)ꆢHiue붫쓜캬뮤튻엺훒돏맋뿍ꆣ평폚듋샠쿻럑헟뛔닺욷훊솿폐tal[12](2001)뫍Radderetal(2006)럖뇰쳡돶뗄5틲ퟓ쒣탍쯹튪쟳,뛸뛔볛룱늻첫쏴룐,쯹틔짌볒뿉틔퓚쳡룟닺욷훊뫍컢짜뫪(2001)쳡돶뗄11룶틲ퟓ살쮵,폫Sproles뫍Ken2솿뗄춬쪱쫊떱쳡룟볛룱ꆣ쇣쫛뻞춷컖뛻싪헫뛔듋샠쿻럑da헟ퟶ뗄뫜떽캻,캪쿻럑헟쳡릩쇋탭뛠택쿐폩샖뗄쿮쒿,쪹ll(1986)뗄8틲ퟓ쒣탍탎돉쇋뫜뫃뗄뛔펦ꆣ쯹늻춬뗄쫇룷룶틲ퟓ뗄뷢쫍돌뛈업탲늻춬,내헕쳘헷룹뫍랽닮릱쿗싊뗃쿻럑헟퓚쳥퇩헢샯뗄폩샖쿮쒿뗄춬쪱튲닉릺컯욷믘볒ꆣ듓듳떽킡,놾퇐뺿뗄8룶틲ퟓ쮳탲틀듎캪탂펱쪱짐ꆢ쓑틔돥뚯쒽쏻탍쿻럑헟ퟮ쏷쿔뗄쳘헷뻍쫇릺컯쪱죝틗돥뚯,듋뻶닟ꆢힷ쟳췪쏀ꆢ훘쫓욷없ꆢ릺컯쿭샖ꆢ쾰맟훒돏ꆢ돥뚯릺컯샠쿻럑헟뷓뷼폚쿻럑헟ퟜ쫽뗄40%,랴펳돶폐뫜듳튻늿뫍볛룱쏴룐럖80뫳쿻럑헟뗄릺컯뻶닟쫴폚돥뚯릺컯ꆣ쯻쏇횪뗀ꆰ돥,뛸Sproles뫍Kendall(1986)뗄8룶틲ퟓ업탲캪췪쏀믲룟훊틢쪶ꆢ욷없틢쪶ꆢ탂펱쪱짐틢쪶ꆢ쿻잲폩샖틢뚯쫇쒧맭ꆱ,떫퓚릺컯쟩뺳훐좴뫜죝틗돥뚯,맺쓚췢뛔듋샠쪶ꆢ뗍볛뫍컯폐쯹횵틢쪶ꆢ돥뚯릺컯ꆢ퇛뮨싒탍뫍쾰맟쿻럑쿖쿳틑폐쏅퇐뺿(O’GuinnandFaber1989;Rook뮯ꆢ욷없훒돏떼쿲ꆣ놾퇐뺿랢쿖탂펱쪱짐업뗚튻캻랴펳쇋andHoch1985;Rook1987)ꆣ짌볒퓚뛔듋샠쿻럑헟뷸탐펪80뫳쿻럑헟뛔탂펱쪱짐잿쇒뗄ힷ쟳,퓚쯻쏇뾴살짌욷늻쿺쪱,튻뚨튪힢틢펪쿺싗샭ꆣ늻쓜틲캪쯻쏇죝틗돥뚯뻍닉튻뚨쫇ퟮ췪쏀뗄,훊솿늻튻뚨튪ퟮ룟뗄좡닟싔쿫랽짨램폕랢웤돥뚯틔뛠릺싲짌욷ꆣ틲캪,튻쫇늻,떫쯼튻뚨튪쫇ퟮ탂ꆢퟮ쪱짐뗄,폃쇷탐폯쮵뻍쫇튻뚨튪쫇ퟮꆰinꆱ뗄ꆣ헢캪럻뫏펪쿺싗샭,뛾쫇쿻럑헟뛔욷없뗄짹폾튲뫜훘쫓,떱쿻뷢쫍캪쪲쎴맺쓚택쿐럾쫎업쏻뗚튻뗄쏀쳘쮹/냮췾쓜릻퓚럑헟뺭맽벸듎돥뚯릺컯뫳뻍믡뛔룃욷없닺짺움볛,떱헢훖뛌뛌뗄벸쓪쪱볤샯뿬쯙돉뎤웰살쳡릩쇋튻룶뫜뫃뗄샭평움볛쫇뢺쏦쪱뛔짌볒뻍늻샻쇋ꆣ틲듋,뛔폚짌볒살쮵쓜릻,쏀쳘쮹/냮췾돽쇋퓚볛룱뫍쟾뗀뗈뛠랽쏦폐뛀떽횮뒦췢죃쿻럑헟ퟶ떽돥뚯떫늻뫳믚붫쫇뫜룟뗄뺳뷧ꆣ,맘볼쫇웤닺욷뫍욷없뚨캻잡떱,쯻쏇붫쒿뇪맋뿍쯸뚨퓚닎뾼컄쿗:[1]SprolesGeorgeB,떽뛾쪮벸쯪뗄쓪쟡쿻럑헟,탻퇯ퟔ벺쫇ퟮ탂뗄ꆢퟮ쪱짐뗄욷없,헢뫜뫃뗘냑컕쇋80뫳쿻럑헟뛔탂펱쪱짐뗄ힷ쟳ꆣConsumers’Decision-MarkingStyles[J].JournalofConsumerAf2쓑틔뻶닟틲ퟓ업퓚뗚뛾캻랴펳쇋80뫳쿻럑헟퓚쏦뛔훮뛠fairs,1986,20(2):267-279.닺욷뫍욷없쪱뫜쓑ퟶ돶뻶닟,헢뫍떱잰쫐뎡욷없훖샠랱[2]SprolesElizabethKendall,-MakingStylesasaFunctionofIndividualLearningStyles[J].Jour2뛠,닺욷춬훊뮯죕쟷퇏훘폐맘ꆣ쏦뛔헢훖쟩뿶,80뫳쿻럑nalofConsumerAffairs,1990,24(1):134-147.헟믲늻뛏뗘톡퓱룷훖욷없뫍닺욷,믲쯷탔늻ퟶ톡퓱죔좻돖[3]HafstromJeanneL,-Makingꆤ61ꆤ
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